PROJECT REPORT

ON

“A STUDY ON MOBILE BRAND PREFERENCE

AMONG STUDENTS”

SUBMITTED IN THE PARTIAL FULFILLMENT OF THE REQUIREMENT

FOR THE DEGREE OF MASTERS OF

COMMERCE, 5 YEARS

(HON’S COURSE)

UNDER THE SUPERVISION OF SUBMITTED BY

MRS. RAMAN HIMANI

(DEPARTMENT OF COMMERCE) M.COM HON’S
(5TH SEMESTER)

ROLL NO.: 1908

MAHARSHI DAYANAND UNIVERSITY, ROHTAK

(SESSION 2021-22)
 DECLARATION

It is to be declared that the project report entitle “A study on Mobile brand

preference among Students” is a genuine work undertaken by me under the
supervision of MRS. RAMAN, department of commerce, Maharshi
Dayanand University, Rohtak.

Signature

HIMANI

M.COM HON’S
(5th semester)
 ACKNOWLEDGEMENT

When I embarked this project, it appeared to me as onerous task. Slowly as I

progressed I did realized that I was not alone after all.

I wish to express my gratitude to prof. Mrs. Raman, who extended her kind
help, guidance and suggestion without which it could not have been possible
for me to complete this project report.

I am also thankful to all my classmates, well-wishers who with their

magnanimous and generous help and support made it a relative easier affair.

My heart goes out to my parents who bear with me all the trouble I caused then
with smile during the entire study period and beyond.

HIMANI

M.COM HON’S

(5th semester)
 PREFACE

The project gives an insight of the telecom sector. It basically helps

understanding the brand preference of students with regard to mobile phones. It
helps us to know what are the basis on which a student’s chooses a particular
brand when he/she purchases a new handset. The project will help to learn about
the growing telecom sector in India. The research will also bring to light what
all factors a student considers at the time of purchase of a new mobile phone.
 Table of Contents

1. INTRODUCTION.......................................................................... 6-20

 Definition of Cellular/Mobile phone

 Market size
 Government initiatives
 The Global Cellular Mobile Industry
 History of Indian Telecommunications
 Vision 2020- trends and targets
 The Key players in the Telecom Market in India

2. RESEARCH METHODOLOGY ............................................. 21- 23

 Objective of study
 Research design
 Limitation

3. DATA ANALYSIS AND INTERPRETATION ......................24-35

4. FINDINGS .................................................................................. 36
5. CONCLUSION............................................................................ 36
6. RECOMMENDATUONS .......................................................... 37
7. APPENDEX ................................................................................38-41
8. BIBLIOGRAPHY ........................................................................ 42
 INTRODUCTION

Definition of Cellular/Mobile phone

The Cellular telephone (commonly "mobile phone" or "cell phone" or "hand phone") is a
long-range, portable electronic device used for mobile communication. In addition to the
standard voice function of a telephone, current mobile phones can support many additional
services such as SMS for text messaging, email, packet switching for access to the Internet,
and MMS for sending and receiving photos and video. Most current mobile phones connect
to a cellular network of base stations (cell sites), which is in turn interconnected to the public
switched telephone network (PSTN) (the exception is satellite phones. Cellular telephone is
also defined as a type of short-wave analog or digital telecommunication in which a
subscriber has a wireless connection from a mobile telephone to a relatively nearby
transmitter. The transmitter's span of coverage is called a cell. Generally, cellular telephone
service is available in urban areas and along major highways. As the cellular telephone user
moves from one cell or area of coverage to another, the telephone is effectively passed on to
the local cell transmitter.
 Market Size and Forecast

Driven by strong adoption of data consumption on handset devices, the total mobile services
market revenue in India is expected to touch US$37 billion in 2021, registering a compound
annual growth rate (CAGR) OF 5.2 Per cent between 2018 to 2021, according to research
firm IDC.

According to a report by leading research firm market research store, the Indian
telecommunication services market will likely to grow by 10.3 per cent year-on-year to reach
US$103.9 billion by 2025.

According to study by GSMA, smartphones are expected to account for two out of every
three mobile connections globally by 2022 making India the fourth largest smartphone
market. India is expected to lead in the growth of smartphone adoption globally with an
estimated net addition of 350 million by year 2022. Total number of smartphone shipments in
India stood at 25.8 million units in the quarter ending December 2020, and Smartphone
shipments during 2020 stood at 109.1 million units, up by 5.2 percent year-on-year.
Broadband services user-base in India is expected to grow to 250 million connections by
2021.
 Government initiatives

Government of India (GOI) launched the ‘Digital India’ initiative in July 2015 which
had three broad targets – providing Digital Infrastructure as a core utility to every
citizen, Governance and Services on Demand as well as Digital empowerment of
citizens.
One of the projects under the ‘Digital India’ initiative was ‘BharatNet’, launched to
deploy high-speed optical fiber cables to connect 2.58 lakh Gram Panchayat across
the country by 2018. This project would also help in increasing the fiberized sites in
India which currently stands at less than 20 per cent as compared to other developed
countries.
The project is being implemented in Phases, with more than 100,000 gram panchayat
connected under Phase-I as of July 2020 and states like Kerala, Karnataka,
Chhattisgarh, Haryana, Uttar Pradesh and Madhya Pradesh neared 100 per cent
completion.
Another critical government program which contributes significantly to the ‘Digital
India’ initiative and requires robust underlying digital infrastructure is the ‘Smart
City’ program. The Government of India has recently announced 30 new locations to
be to be developed as ‘Smart Cities’ in addition to the 60 locations identified in June
2019. The total investment under the smart city plans for 90 cities has gone up to
INR191,155 Crore
The DoT has also amended the licensing rules to increase a telco’s overall spectrum
holding limit to 35% from 25% earlier. Till date, government rules barred a merged
telco from holding over 25% of spectrum allocated in a circle, and over 50% in a
particular band. It has also scrapped the earlier 50% cap on intra-band airwaves of
carriers, but imposed a fresh 50% limit on a telco’s combined airwave holdings in
sub-1GHz bands, including 700 MHz, 800 MHz and 900 MHz.
 The Global Cellular Mobile Industry

The global mobile phone industry is based on many different manufacturers and operators.
The industry is based on advanced technology and many of the manufacturers are operating
in different industries, where they use their technological skills, distribution network, market
knowledge and brand name. Four large manufacturers of mobile phones are today dominating
the global mobile phone industry; Nokia, Sony Ericson, Samsung and Motorola. In addition
to these companies there are many manufacturers that operate globally and locally.

Chart no.-1
 History of Indian Telecommunications

Started in 1851 when the first operational land lines were laid by the government near
Calcutta (seat of British power). Telephone services were introduced in India in 1881. In
1883 telephone services were merged with the postal system. Indian Radio Telegraph
Company (IRT) was formed in 1923. After independence in 1947, all the foreign
telecommunication companies were nationalized to form the Posts, Telephone and Telegraph
(PTT), a monopoly run by the government's Ministry of Communications. Telecom sector
was considered as a strategic service and the government considered it best to bring under
state's control. The first wind of reforms in telecommunications sector began to flow in 1980s
when the private sector was allowed in telecommunications equipment manufacturing. In
1985, Department of Telecommunications (DOT) was established. It was an exclusive
provider of domestic and longdistance service that would be its own regulator (separate from
the postal system). In 1986, two wholly government-owned companies were created: the
Videsh Sanchar Nigam Limited (VSNL) for international telecommunications and
Mahanagar Telephone Nigam Limited (MTNL) for service in metropolitan areas.

In 1990s, telecommunications sector benefited from the general opening up of the economy.
Also, examples of telecom revolution in many other countries, which resulted in better
quality of service and lower tariffs, led Indian policy makers to initiate a change process
finally resulting in opening up of telecom services sector for the private sector. National
Telecom Policy (NTP) 1994 was the first attempt to give a comprehensive roadmap for the
Indian telecommunications sector. In 1997, Telecom Regulatory Authority of India (TRAI)
was created. TRAI was formed to act as a regulator to facilitate the growth of the telecom
sector. New National Telecom Policy was adopted in 1999 and cellular services were also
launched in the same year.
 Vision 2025 – Trends and targets
1. Total number of SIM connections is expected to reach 2 billion by 2025 from the current
billion

2. With 646 million unique mobile subscribers, India is the second largest mobile market in
the world and will add more than 300 million new unique subscribers by 2025

3. Telecom sector contribution to GDP will reach 8.2 per cent by 2025

4. Smart phone subscriptions will reach 700 million by 2025

5. Telecom sector will provide 6 million direct and indirect employment by 2025 from the
current 5 million jobs

6. Wearable device market is expected to grow form 3 million units in 2021 to 4.1 million
units in 2025

7. India has shown tremendous growth potential for IOT solutions with the market poised to
reach USD 15 billion by 2025 with 2.7 billion units of connected devices from the current
USD 5.6 billion with 200 million units of connected devices in 2021

8. Data growth driving operator revenues from USD 31 billion in 2021 to USD 39.7 billion in
2025 with a capex investment of USD 35 billion during the period 2021-2025.
The Key players in the Telecom Market in India

1. MI (xiaomi)

2. Motorola

3. Samsung

4. LG

5. Oppo

6. I phone

7. Vivo
 xiaomi
Xiaomi Corporation is a Chinese electronics company headquartered in Beijing. Xiaomi
makes and invests in smartphones, mobile apps, laptops, and related consumer electronics.

Xiaomi released its first smartphone in August 2011 and has rapidly gained market share
in China to become China's largest smartphone company in 2014. As of the start of Q2 of
2020, Xiaomi is the world's 4th largest smartphone manufacturer.Xiaomi has expanded into
developing a wider range of consumer electronics, including a smart home (IoT) device
ecosystem.

Xiaomi has 15,000 employees in China, India, Malaysia, Singapore and is expanding to other
countries such as Indonesia, the Philippines, and South Africa.

Products:

Its varying lines of smart phones include:

Mi Series, Mi Note Series, Mi Max Series, Mi Mix Series and the Redmi Series. As well as
mobile phones, Xiaomi has started selling wearables, mobile accessories, and appliances such
as television and speakers. It now also offers tablets, laptops, and smart-home devices.
 Motorola
Motorola Electronics a wholly owned subsidiary of Motorola Electronics was established in
January, 2003 after clearance from the Foreign Investment Promotion Board (FIPB). The
trend of beating industry norms started with the fastest ever-nationwide launch by Motorola
in a period of 4 and 5 months with the commencement of operations in May 2003.

Motorola set up a state-of-the art manufacturing facility at Greater Noida, near Delhi, in
2004, with an investment of Rs 500 Crores. During the year 2001, MOTOROLA also
commenced the home production for its eco-friendly Refrigerators and established its
assembly line for its PC Monitors at its Greater Noida manufacturing unit.

motorola mobiles
The year 2001 witnessed Motrola becoming the fastest growing company in the consumer
electronics, home appliances and computer peripherals industry. The company had till the
month of October 2001 achieved a cumulative turnover of Rs 5000 Crores in India since its
inception in 2003 , making it the fastest ever Rs 5000 Crores clocked by any company in the
Indian consumer electronics and home appliances industry. Having achieved this milestone,
MOTOROLA achieved another benchmark with the first ever sales of One Lakh ACs (Windows
and Splits) in a calendar year. Motrola is poised to surpass its turnover target of Rs. 2700
Crores this year and clock a turnover of Rs. 3000 Crores.
the sales target of one million units of Color Televisions for 2002, Motrola has already
achieved the one million mark in the month ahead of its target.
 SAMSUNG
The Samsung brand is the best known South Korean brand in the world and in 2005,
Samsung overtook Japanese rival Sony as the world's leading consumer electronics brand and
became part of the top twenty global brands overall. It is also the leader in many domestic
industries, such as the financial, chemical, retail and entertainment industries. Samsung's
strong influence in South Korea is visible throughout the nation, and is sometimes called the
'Republic of Samsung'.
The 1990s saw Samsung rise as an international corporation. Not only did it acquire a number
of businesses abroad, but also began leading the way in certain electronic components.

Samsung is the world's largest manufacturer of Televisions and various other consumer
electronics. Samsung is the world's second largest mobile phone maker.
 LG
LG Electronics is a South Korean multinational electronics company headquartered in
Yeouido-dong, Seoul, and a member of the LG Group chaebol. The company operates its
business through five divisions: Mobile Communications, Home Entertainment, Home
Appliances, Air Conditioning, and Energy Solutions. It is the world's second-largest
television manufacturer (after Samsung Electronics), and the world's fourth-largest mobile
phone maker by unit sales in the third quarter of 2013.

Mobile Communications division

The Mobile Communications division provides mobile communication terminals,

personal computers and communication devices.
LG mobile devices are made for CDMA networks worldwide. LG phones are
available also in unlocked versions that can be used on any GSM and network
worldwide.
LG sold 116.7 million mobile phones in 2010, corresponding to a market share of 8.4
 I Phone

Apple Inc. is an American multinational corporation that designs and markets consumer
electronics, computer software, and personal computers. The company’s best-known
hardware products include the:

Macintosh line of computers, the iPod, the I phone and the iPad.

Apple Inc. products

Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976 to
develop and sell personal computers. It was incorporated as Apple Computer, Inc. on January
3, 1977, and was renamed as Apple Inc. on January 9, 2007 to reflect its shifted focus
towards consumer electronics.

As of October 2010, the company operates

317 retail stores in ten countries, and an
online store where hardware and software
products are sold. As of September 2011,
Apple is the largest publicly traded
company in the world by market
capitalization and the largest technology
company in the world by revenue and
profit.

Apple has established a unique reputation in the consumer electronics industry. This includes
a customer base that is devoted to the company and its brand, particularly in the United
States. Fortune magazine named Apple the most admired company in the United States in
2008 and in the world in 2008, 2009, and 2010.
 Oppo
Oppo Electronics Corporation, commonly referred to as Oppo, is a Chinese consumer
electronics and mobile communication company, known for its smartphones, Blu-ray players
and other electronic devices. A leading manufacturer of smartphones, Oppo was the top
smartphone brand in China in 2019 and was ranked No. 4 worldwide.

For the last 10 years, OPPO has been focusing on manufacturing camera phones, while
innovating mobile photography technology breakthroughs. OPPO started the era of selfie
beautification, and was the first brand to launch smartphones with 5MP and 16MP front
cameras. OPPO was also the first brand to introduce the motorized rotating camera, the Ultra
HD feature and the 5x Dual Camera Zoom technology.

In 2020, OPPO was ranked as the number 4 smartphone brand globally, according to IDC.
And today, OPPO provides excellent smartphone photography experiences to over 200
million young people around the world.
 VIVO

Vivo Communication Technology Co. Ltd. is a Chinese technology company owned

by BBK Electronics that makes smartphones, smartphone accessories, software, and online
services. It was founded in 2009 in Dongguan, China. The company develops software for
their phones such as the Vivo App Store, iManager included in their proprietary Android-
based operating system called Funtouch OS.

Vivo joined the ranks of the top 10 smart phone makers in the first quarter of 2015 with a
global market share of 2.7%. With research and development centers
in Shenzhen and Nanjing, the company employs 1,600 R&D personnel as of January 2016.

In 2020 Vivo entered the smartphone market in Russia, Sri Lanka, Taiwan, Hong
Kong, Brunei, Macao, Cambodia, Laos, Bangladesh and Nepal.

On June 2020, it entered the Pakistan mobile phone market and the Vivo brand is
currently experiencing rapid growth in popularity in the country.
 OBJECTIVES OF STUDY

Primary objective:

The Primary Objective was to study the perception & buying behavior of students towards
various mobile brands.

Secondary objective:

The Secondary Objectives of this study were to identify:

To know about the student preference level associated with different mobile phones.

Factors that influence decision-making in purchasing a mobile phone.

Factors, which help in increasing the sale of mobile phones.

 RESEARCH METHODOLOGY

RESEARCH DESIGN: -
• Visited the students across Sampla & gathered information required as per the
questionnaire.

• The research design is probability research design and is descriptive research.

SAMPLE DESIGN:-
Sample Size —100 respondents

Sample Unit- Students of Graduation and the Post Graduation have been taken as sample
unit.

Sampling Area – Rohtak

Sampling Technique - Random Sampling technique

DATA COLLECTION:
• Primary data has been used by me in the form of Questionnaire & Observation, which are
the two basic methods of collecting primary data, which suffices all research objectives.

• Secondary data sources like catalogue of the company, product range book of the company
& various internet sites such as motorola.com & google.com have been used.
 DATA ANALYSIS AND INTERPRETATION

Number of respondent for survey.

Table no. 1

particulars Number %Age

Graduate 35 70
Post graduate 15 30
Total 50 100.0

Chart no.3
Graduate Post graduate

30%

70%

Interpretation:
The graphical representation shows that out of the 50 respondents, 15 respondents are post
graduate, 35 respondents are of intermediate educational background.
Are you using mobile phone?

Table no.2
Particulars Number %Age
Yes 36 72
No 14 28
Total 50 100.0

Chart no.
4

28

72

Interpretation:
Out of the 50 respondents, 36 are using mobile phone, 14 are not using mobile phones.
Which type of mobile phone you are using?

Table no.3
SR. NO Name of the mobile Number of respondents Percentage of
phone respondents

1 mi 17 34
2 Samsung 12 24
3 vivo 6 12
4 LG 2 4
5 Motorola 8 16
6 oppo 1 2
7 others 4 8
Total 50 100.0

INTERPRETATION:
Out of the 50 respondents, 17 are using mi phones, 6 are using vivo, 12 are using the
Samsung, 2 are using the LG, 8 are using the Motorola, 1 is using oppo and 4 are using the
others.
How long are you using the mobile phones?

Table no.4
S.NO. Time period of Number of Percentage of
using the mobile respondents respondents
phones
1 Less than 1 year 8 16
2 1-2 year 16 32
3 2-4 year 12 24
4 Above 4 year 14 28
Total 50 100.0

Interpretation:
Out of the 50 respondents 8 are using mobile phone for less than year,

16 are using for 1-2 year, 12 are using for 2-4 year, 14 are using for above 4 years.
How often do you change your mobile phone?

Table no.-5
S.NO Frequency of Number of Percentage of
changing the mobile respondents respondents
phones
1 Less than 1 year 6 12
2 1-2 years 14 28
3 2-4 years 18 36
4 Above 4 years 12 24
Total 50 100.0

Interpretation
Out of the 50 respondents 6 are using mobile phones for less than a year, 14 are using for 1-2
years, 18 are using for 2-4 years and 12 are using for above 4 years.
What will you be willing to pay for a mobile phone?

Table no.-6
Particulars Number %age

Less than 10000 27 54

10000-20000 18 36

20000-40000 3 6

Any amount 2 4

Interpretation:
The graphical representation shows that out of the 50 respondents, 27 students were willing
to spend less than 10,000, 18 were willing to spend between 10,001 to 20,000,3 were willing
to pay 20,000 to 40,000 and rest were ready to pay any amount.
Consider the TV advertisement you like the most – what brand is it
promoting by respondents.

Table no.7
Particulars Number %Age
Vivo 10 20
Oppo 11 22
I phone 8 16
LG 4 8
Samsung 7 14
Motorola 3 6
Mi 7 14
Total 50 100.0

Interpretation:
Out of 50 respondents, 10 like vivo, 11 oppo, 8 iphone,4 LG,7 Samsung, 3 motorola and 7
mi.
How do you prefer your phone to be:-

Table no.8
Particulars number %Age
Light 12 24
Slim 25 50
Small 13 26
Total 50 100.0

INTERPRETATION:
Out of the 50 respondents, 12 prefer the light phones, 25 prefer the slim phones and 13 prefer
the small phones.
Where did you often see the mobile phone advertisement?

Table no.9
Particulars Number %AGE

T.V 11 22
Newspaper 9 18
Online 15 30
Magazine 11 22
Other 4 8
Total 50 100.0

INTERPRETATION:
Out of the 50 respondents, 22% of the students are attracted by TV, 18% students are
attracted by newspapers,30% students are attracted by online, 22% students by magazines
and 8% students by other sources.
What of the following would impress you the most?

Table no.10
Particulars Number %AGE

Picture 13 26
Colour 20 40
Spokesperson 10 20
Music 7 14
Total 50 100.0

INTERPRETATION:
Out of the 50 respondents, 13 students are impressed by picture, 20 by colour, 10 by spoke
person and 7 by music.
TV advertisement is promoting which brand?

Table no.11
Particulars Number %Age
Vivo 9 18
Oppo 11 22
I phone 6 12
LG 3 6
Samsung 7 14
Motorola 4 8
Mi 10 20
Total 50 100.0

INTERPRETATION:
Out of the 50 respondents, 9 like vivo, 11 oppo, 6 I phone, 3 LG, 7 Samsung, 4 Motorola and
10 MI
Brand you choose after which factor:

Table no.12
Particulars Number %AGE

Advertisement 5 10
Price 11 22
Functions 10 20
Service 18 36
Recommended by friends 6 12
total 50 100.0

INTERPRETATION:
Out of the 50 respondents 5 like to choose brand through advertisement,11 by price, 10 by
functions, 18 by service and 6 which their friend recommend.
 FINDINGS
Mi (xiaomi) is the most favorite brand of the college student.
28% student change their mobile phones within 1 to 2 years
32% students are using the mobile phones since last 1 to 2 years.
54% students are ready to pay for a mobile phone less than 10,000 and they spend
according to their family income.
22% students like the Oppo advertisement most.
Mostly students use the mobile phones for talking, SMS and for using the GPRS
function.
Mostly students have handsfree, bloothooth and memory card.
Most favourite brand among the college students is Mi (xiaomi) and the least favorite
brand is LG.
Appearance, Price, Brand Image and advertisement are the important factors for the
students while purchasing mobile phones.
Mostly students prefer slim, medium in weight and large in size handset
Mostly students see advertisement online
Story, spokesperson and the music are the important factor in advertisement
Mostly students have the hanging and service problem with the Samsung.

Conclusion:
Hereby I can conclude from this research that Mi(xiaomi) has the maximum brand
preference as compared to other brands. Most of the dealers are selling more than one
brand.
They sell different brands to gain more volume and more availability to the
customers. So dealer’s preference to push a particular brand to the customer plays a
major role in the mobile market.
According to the dealers advertising and promotional schemes along with other
schemes also affect the customer’s willingness. Aggressive advertising put into effect
for a long time in the customers mind, which influence the people, are T.V.,
Newspaper and Magazines.
 RECOMMENDATIONS

Samsung should provide better service and try to solve the hanging problem

Cellular companies should increase the awareness about the 5G service.

Companies should offer more range of Rs. 10,000 or less than 10,000. Due to COVID
economic condition of people down.

LG and Samsung should try to expand its market share and also should try to increase
the awareness through the television advertisement.

All companies should increase their distribution channel.

The companies should continue to work on the Strategy of T.Q.M (Total Quality
Management)

Consumers do not get satisfied with the promotional policies of the companies. New
techniques of promotion are required to create awareness about the entire range of
company’s products.
 Questionnaire

Section A: Personal Information

1. Name:
2. (a) Age:
(b) Gender:

Male Female

3. Educational background
o Graduate
o Post graduate

Section B: About mobile phones

4. Which mobile phone you are using.

A) Vivo B) Samsung
C) Oppo D) LG
E) Motorola F) MI (Xiaomi)

G) I Phone

5. Please write the model of your phone.

Nokia Example:- Nokia 1100, Ericson k800i, etc

6) How long you are using the mobile phone

A) Less than 1 year

B) 1 – 2 year’s

C) 2 – 4 year’s
7) What are the reasons for using the above mentioned model.

A) WAP

B) Just to talk on it

C) Use GPRS function

D) Receive Email & SMS

E) Download files

F) Others (specify)

8) How often do you change your mobile phone

 Less than 1 year

 1-2 year
 2-4 year
 Above 4 year

9) Latest mobile facilities which you are aware of

 GPRS 4G
 MMS Bluetooth
 Infrared Video call
 Other facilities (specify)

10) Do you prefer phones to be

 Slim or medium or thick

 Light or medium or heavy
 Small or medium or large
11) What is your favourite brand in mobiles? (Please choose your three favourite brands in
order of preference from the brands in the table below)

1 2 3

A) Vivo
B) Samsung
C) Oppo
D) LG
E) Motorola
F) Mi( xiaomi )
G) I Phone

12) Why you like the brands you choose above? (please indicate the importance of the below
factors when you choose the brands. 1-very important, 2- somewhat important, neither
important nor unimportant, 4- less important , 5- unimportant.)

1 2 3 4 5

A)
B) Advertisement
C) Appearances
D) Price
E) Functions
F) Quality
G) Brand image
H) Service
I) Recommended by friends.

.13) what would you be willing to pay for a mobile?

 Less than 10,000

 10,001 to 20,000
 20,000000000000 to 40,000
 Any amount (specify)
14) Where did you often see the mobile advertisement?

A) T.V B) Newspaper

C) Magazines D) Online

E) Outdoor F) Radio

G) Others (SPECIFY)

15) Consider the TV advertisement you like- what brand is it promoting?

A) Vivo B) Samsung

C) Oppo D) LG

E) Motorola F) I Phone

G) Mi (xiaomi) H) Others

16) Which of the following would impress you the most?

(please indicate the importance of the below factors when you choose the brands. 1-very
important, 2- somewhat important, neither important nor unimportant, 4- less important , 5-
unimportant)

12345

A) Slogan
B) Picture
C) Colour
D) Story
E) Spokesperson
F) Music
G) Recommended by friends
H) Others
 LIMITATIONS OF STUDY:

 a small sample size of 100 students is taken, so we cannot draw inferences about the
population from this sample size.

 COVID time is also challenging and difficult to collect sample.

 Time is short and resource constraints.

 The scope of the project is limited to the town of Sampla. So, we cannot say that same
response will exist throughout India.

 This study is based on the prevailing student’s satisfaction. But the student’s
satisfaction may change according to time, fashion, technology, development, etc.
During COVID the preference of student change due to economic reason.

 Another limitation of the study is that, findings of the study are based on the
assumption that the respondents have given correct information.

 Respondents biased behavior was one of the major limitations, and there might not be
perfect response from all the respondents.

 A small no. of student come to college due to COVID 19

 BIBLIOGRAPHY

BOOKS:

MARKETING MANAGEMENT –
V.S. Ramaswamy, S.Namakumari

RESEARCH METHODOLOGY –

C.R.Kothari

OPERATION RESEARCH –
Vittal

Web Resources:

www.trai.gov.in

http ://www.nokia.com/t-aboutus-ttsl-organization. aspx

http://www.samsung.co .in/webapp/Aboutus/aboutushome.js

http ://www.LG.com/LG.portal? nfpb=true&pageLabel=LG Page

AboutLG

http://www.motorola.co.in/about.htm

“http://www.google.com /”www.google.comwww.scribd.com