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ICT Project For Website Traffic

ICT Project for Website Traffic (1)

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Jefee Gualvez
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27 views5 pages

ICT Project For Website Traffic

ICT Project for Website Traffic (1)

Uploaded by

Jefee Gualvez
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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ICT Project for Website Traffic

Statistics and Performance Analysis


Web Traffic

Just like a traffic on a highway which refers to the number of cars traveling down the
road, web traffic is the number of web users who travel to any given website. Each
person who logs on to a website is recorded as a visit or session, with a starting and
ending point. This is a common way to measure success of your website and online
business effectiveness at attracting an audience.

Monitoring Site Statistics on Different Platforms

You can find out how many people are interacting with your website. There are
many tools that you can use to measure the success of content on your website.

1. WIX
You will see how much traffic your site is getting, where your visitors are coming
from and more, with the Site Traffic Analytics.

By understanding how visitors interact with your site and by checking in on your
site's performance, you'll be better able to reach your audience and respond to
the changing trends.

Once you log in to your WIX account, click the Analytics tab in your site's
dashboard.
In Wix, you can view the number of visitors, unique visitors, bounce rate and
forms submitted for the last 7 days.
KEEP IN MIND:

• Visits- refer to the number of visits in a website during the selected


time-frame, including multiple visits by the same visitor.
• Unique Visitors- refer to the number of people who visited a website at
least once within the reporting period.
• Bounce Rate- refers to the percentage of people that visited in a
website and left after viewing only one page.
• Form Submitted- refers to the number of contact forms submitted by
visitors.

2. Facebook
Running a Facebook business page can help your reach and connect with
your existing and potential customers. And this is one of the inexpensive
ways to promote your business online.

To access Facebook Page Insights, go to your Facebook Page and click


Insights tab in the top menu.

Facebook Page Insights gives you a detailed analytics for your Facebook
Page, so you can track what works, learn how people interact with your
content, and improve your results over time.

Facebook Page Insights TAB will give you more in-depth statistics.

Overview: Overview gives you a bird’s-eye view of everything that’s


happening in your Facebook Page.
The Overview is broken down into different sections, starting with the Page
Summary. Here, you’ll see a set of graphs with top-level metrics for a
number of categories:

Actions on Page- refers to the number of times people clicked Action Button.

Page views- refers to the total views of your Facebook Page, including by people
not logged into Facebook.

Page Previews- refers to the number of times people hovered their mouse over
your page information to see a preview of your page.
Page Likes- refers to the number of new likes.

Post reach- refers to the number of people who saw your posts at least once.

Page followers- refers to the number of organic page follow, paid page follows and
unfollows
3. Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and
reports website traffic, currently as a platform inside the Google Marketing
Platform brand.

Benefits of Website Analytics & Tracking


Here are some benefits of advanced website analytics.
1. Know the visitors of the site.
2. Know exactly what the customers are looking for.
3. See what area customers are losing.
4. Find out how to improve the website.
5. Measure the success of other marketing activities and see the match rate rise.

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