Multimedia and ICT

Multimedia is the heart of every presentation, website and online interface in

the context of the 21st century. It triggers the different senses to function well and
catches the attention of the user which aims to satisfy the audience through the use
of different multimedia content like texts, music, photos or images, interactive
contents, animations, and videos.
The user experience serves as a tool to measure the usefulness of a product or
service. It is his behavior as a person towards the application or product that
evaluates through his reaction while using the product.

For that reason, you, the learner, is encouraged to know and understand the
connection of multimedia and ICT. By knowing their connection, you can easily
understand, assess and determine rich content of each online application. And as a
future developer of a multimedia application, this will give you the right insights on
how to create meaningful content.

What is It

Majority of the existing websites on the internet are interactive. The content
can be modified based on the preference of the users. It allows users to interact
with the site even to comment or create their own account. It also gives the user
enough space such as file storage and let them use the web browser instead of just
using their site. There are some instances that there are ads that will flash on the
screen of the website that encourage the users to use and subscribe on it. Those
are the promotional materials generated by the web host and it is an example of a
Web 3.0.

Types of Multimedia Content

Multimedia triggers the different senses to function well through the us[e of
different multimedia contents like texts, music, photos or images, interactive
content, animations, and videos.
These are the following Multimedia Contents that you can see on an
interactive website:

1. Videos – is a digital moving visual image generated through video hosting

sites
(e.g., YouTube).

2. Sound, Music, or Audio – If you just want to listen in the plain speech, you
can always record a sound through your gadget and share it to the entire
world. (e.g., WavePad)

3. Online Games – Most of the developers of online games has created

“Browser-based Games” today where you do not need to download and
install in your PC and it is playable online via browser (e.g., EverWing, Word
Blitz, Piano Music).

4. Online Tests – These are the online survey forms that automatically
tabulate and calculate the results when it’s done (e.g., Online IQ, and
Personality Test).
 5. Courseware – is an alternative tool to educate learners through online
coaching. (e.g., Moodle Mobile).

6. Podcasts – A series of a digital audio files that is available on the internet for
downloading to desktops or mobile devices. (e.g., TED Talks)

7. Vodcasts – A series of videos streamed online that is available on the

internet for downloading to mobile devices. (e.g., YouTube series).

Uses of Multimedia in Different Fields

• Education – Multimedia plays a vital role on the learning process of the

learners. Multimedia content improves the learning process and motivate the
students to interact well in the class.

• Entertainment – The special effects and animations that are being applied
in all modern movies are the products of multimedia content. For that reason,
there have been a drastic evolution on the world of online games, majority of
the online games today that are highly interactive.

• Business – Many businesses integrate media content on their advertisement

as their marketing strategy to attract prospect clients or consumers.

• Medicine – The field of medicine integrates multimedia content to analyze

further their field of study and to train future doctors and practitioners easily
through visual presentation.

• Mathematics and Scientific Research – When we heard Mathematics and

Scientific research, we imagine that all the problems and issues related to
them are very difficult to analyze, understand, and solve. However, with the
help of the videos, models, and courseware, we can easily understand the
methods used to solve complex problems.

• Government – Multimedia is very useful in all government agencies around

the world. They use multimedia to deliver information, procedures, and
regulations from one place to another.

Planning and Conceptualizing

Social Advocacy
ICT serves as the steppingstone for the economic, social, industrial growth and
development of the first world countries around the globe. Thus, ICT is generally
seen as an advantageous instrument to provide better and cheaper ways of
communication and promote changes that to enables the generation of new
knowledge and equipping the people with the relevant skills needed. Hence, ICT
projects undergoes deep researches, inquiry and studies before implemented that is
why planning and conceptualizing are vital for any projects.

What is It
 Planning and Conceptualizing the Content
Always start with the ends in mind. Generate your own ideas about content and
identify various opportunities based on your target audience. Have a clear plan of
actions, responsibilities, work requirements, timeframe and budget if needed. Set a
SMART goal to target.

Figure 1.0 – SMART Goal

Specific – (What do you want to do or want to achieve?) Set a real goal that is
direct, detailed and meaningful. Make sure that your goals are focused
and can identify a concrete outcome. Your goal will be at risk or vague
without the specifics of the goal, because knowing what you wanted to
achieve is knowing the leverage to success.
Measurable – (When will you know when you reach it? What are the signs of your
success?) – Make sure that you goal is trackable and quantifiable.
Defining your own definition of “success” will aid you to estimate your
current achievement level on reaching your specific goals.
Attainable – (Is it possible for you to reach your goal?) Work towards a goal that is
challenging but possible and doable. Check if you have the tools or
resources that will help you to achieve and attain your goals.
Realistic – (Are your current skills enough to reach your goal?) Knowing yourself is
the key to your success. Be honest with yourself and know your
capabilities and the things that you cannot do. Be realistic toward your
goals as well as on your capacity to do.
Time-Bound- (When exactly do you plan to accomplish it?) Give yourself a
deadline. Every goal should have a target date to finish. Having deadlines
motivates oneself to do more efficiently and helps you to be focused in
reaching your goals.

Concept Paper
Concept papers are summaries of projects or issues that contemplate interests,
experience and expertise that commonly serves as a purpose of delivering an in-
depth discussion of a certain topic that a person has a strong position on. The
terms "concept paper”, “proposal" or “abstract” are often used interchangeably as
they can be used for the same function. Concept paper can also be used as a
mainstream educational tool to develop and to create solution to a certain problem
or issue. Moreover, concept paper provides guidance for the implementation of a
project, concept paper carries and gives good practices, viewpoint, advocacy, belief
and values or other correlated issues that needs and promotes action to be taken in
the future. Your concept paper can range from (2) two to (3) three pages for a small
research project to up to 20 pages for immense research projects. For the
formatting of concept paper it is suggested to be the following: a) the font style
should be formal such as Times New Roman, Garamond, Baskerville or similar Serif
typefaces.; b) the line and paragraph spacing should be in double space; and c) the
font size should be at 12 points.
Key Points on making your Concept Paper

1. Rise with a concept topic or idea that you are genuinely interested.
2. Write down the questions associated the topic or idea you have chosen.
3. Create a possible solution from each of the questions that you have
developed.
4. Classify what kind of data you need that will answer your questions and
identity how will gather the information needed.
5. Identify how you will analyze, interpret, and present the overall data you
gathered.

Elements of a Concept Paper for Social Advocacy

1. Title Page – The title of your concept paper will serve a lot in terms of
getting the audience interest, so make sure to have a short but a catchy and
interesting title of your chosen topic. The title of your project or concept
paper should also give a fully overview of what the concept paper is all about
and what are the things you are resounding out about. In creating your title
make sure stick to the main point of the chosen topic and use relevant, easy-
tounderstand word and avoid being wordy. Title page usually in the form of
question.
2. Introduction - This element of concept paper serves as the most important
part of your concept paper. You must keep on pursuing an adding value to
convince the reader about your project’s mission and vision. This part of your
concept paper should detail your mission or goal and the vision or dream you
have in taking up this concept paper. You need to elaborate and identity it by
providing them the urge of solving an existing problem and to provide
meaningful insights of your project. Your introduction should also contain the
following: a) the clear problem you wanted to solve; b) why did you like to
investigate under this study. c) how your research or concept paper would be
helpful for others; and d) what are the clear evidence that your study is
beneficial and necessary to be discussed. Lastly, what making your
introduction critical is that making it you need to make a clear and good
impression to the possible readers.
3. Purpose – This element of concept paper includes the reasons why your
chosen project or advocacy campaign is worth all the time effort and money.
You need to make a strong atmosphere of purpose. Your purpose should not
only be to prove your right, but it is more about on how you can help other
people in the purpose of your chosen concept paper. Remember your main
purpose here is to bring something good and create an impact for a change.
4. Description - This element of concept paper includes all the necessary
information, data and details about your project. This element talks about the
steps and procedure on how you will do things properly. It also expounds the
methods and plans on how you will answer the problems of the concept and
in revealing the efficacy of your solution to the problems. This element also
involves ways on how you will process your concept into a clear technique of
the production of concrete solution in harmonious purpose that will lead to
the creation of a successful project or advocacy.
5. Support – This element of concept paper contains your budget needed for
the project. Every project needed funds to be published and materialized
their certain cause, thus support from a sponsor/s necessary to be consider.
Remember that support does not only means monetary things, but it can also
be as moral support from your friends, relative and among others, depending
on the topic or cause who have chosen.
6. Contact Information – The element of concept paper that includes
information on how the you can be contacted. These includes the following
(but not limited to): a) name/s of the creator/s, b) address, c) phone or
telephone number, d) email address, and e) website.
Research for Content in Social
Advocacy
Information and Communication Technology (ICT) has been a great help in the
development of information age. It played a big part on the innovation and
integration of different technologies that brought social changes. Social Change is
defined as the alteration of mechanisms characterized by changes in cultural
symbols, rules of behavior, social organizations or value systems. (Encyclopedia
Britannica).

Social Advocacy

Advocacy as defined by Merriam-Webster is the act of supporting a cause or

proposal: the act or process of advocating. Today, the adaptation and improvement
of the technologies can now serve as a platform for solving local and global issues
through an advocacy. These includes solving of gender equality, economical,
agricultural and industrial problems, government accountability and transparency,
educational dilemmas, crimes, religious conflicts, climate change and more.

In terms of ICT usage, one of the most used by the people today is the Social
Networking sites or simply Social Media. It is the collective online communication
channels dedicated to community input, interaction, content-sharing and
collaboration. Since it caters a wide range of possible user interaction, the social
media is broadly used to connect and communicate with the global community. For
that reason, the social media can also be used to address an advocacy online.

ICT Projects range from community improvement to larger economic development.

Around the world, there are a wide variety of projects that incorporates the used of
ICT for improvement. Projects for the communities are products of research before
implemented. These undergo with the process of inquiry, investigation and deep
analyzation for the needs of assessment. The following are the steps on how to
make your own ICT Project through Social Advocacy:

Research for Content

Research is essential whether you love it or hate for there is a real urge for it. Every
day, we undergone with different problems and dilemmas in life and finding their
solution. Sometime it is hard and takes time when research is needed. According to
Western Sydney University, “Research is defined as the creation of new knowledge
and/or the use of existing knowledge in a new and creative way so as to generate
new concepts, methodologies and understandings. This could include synthesis and
analysis of previous research to the extent that it leads to new and creative
outcomes.” On the other hand, Research skills are our ability to find an answer to a
question or a solution to a problem. Research skills also include the ability to gather
information about the topic. We have to review that information, analyze and
interpret the information in a manner that brings us to a solution.

Research makes you wiser on the decisions you make in life and gain more
experiences, and set of knowledge as you go through different findings and
conclusions during the process of research. To be exact, the more research you
conducted the more things you can do in life. That is why research is a must in
delivering innovation, integration, promotion and to build change to a society or
community. With this, learning the basic of research skills are essential for the 21 st
century in making life more convenient and smarter. Theses consists of identifying
the current trends, demands, working formats, as well as the popular authors and
topics. All the relevant information may help you in your research study. As part of
the research for content in Social Advocacy, it requires several aspects to be taken
into account. One of this is the proper background research of your proposed ICT
project by translating your own made concept paper into an infographic. In creating
your ICT project, it is also important to take consideration about your targeted
audience that is why audience profiling must be done.

Audience Profiling

Audience profiling is the process of defining exactly who your target audience is by
unifying and analyzing their behaviors across multiple platforms and touchpoints.
(Steve Klin, 2018). In this project, you need to consider the demographics and
psychographics of your intended audience.
1. Demographics - is one of the methods in audience profiling that defines not
only the population of your audience but also the work that they do. It also
tells where they live, their gender, age, income level, religion, ethnicity,
education level, and knowledge level.
2. Psychographics is the classification of people according to their personal
characteristics, lifestyle, attitudes, social class, aspirations, values, tastes,
activities and interests and other psychological criteria.
You can only effectively reach your target audience when you really comprehend
both of their demographics and psychographics. The amalgamation of information
you get from their will be your steppingstone for making them involve and to get
their interest about your proposed ICT project.

Infographics
According to the Oxford English Dictionary, an infographic (or information graphic)
is “a visual representation of information or data”. But the sense of an infographic is
something to be more specific and gradually represented. An infographic is
composed of set of collection of various imagery, charts, and text that gives an
easy-to-read and easy-to-understand synopsis of a certain topic or issue.
Infographics has a wheel to present a multifaceted data into a short and concise
idea, making information easy to digest, educational, informative and engaging.
Infographics has also been broadened along different industries and institutes
around the world. It becomes a strong means of communication tool for
businesses, governments, health and wellness, educational institutions and many
more.

Steps in Making your Infographics

1. Outline The Goals Of Your Infographic (Why are you making this
Infographic?) – This is the hardest part which talks about on what should
your infographic be about? What is the core message you want to deliver
and how you will deliver it? You should remember to recognize that you’re
creating an essential infographic, so that your audience can gain something
very specific from reading it. From there, use a question pyramid to take
that burning problem and turn it into 3-5 actionable questions to tackle in
your infographic.

Figure 1.0 – Question Pyramid

2. Collect Data For Your Infographic (What should you present?) – After
knowing what your Infographic is all about, now you have to gather data of
your chosen topic. These are the two different styles and approaches you
can use on gathering and collecting your data:
a. Self-made data– this approach requires more time for you need to ask
around, send some emails, do research online, create your own made
survey and process your own conclusion.
b. Data sources – this is the easiest way to gather information to get
ready-made information that you can find on the books, magazines,
newspaper and internet. There are plenty of public and private data
sources that you can use in your infographics.
3. Visualize The Data In Your Infographic (Decide how to present data
visually.) - Visualizing your data is about choosing the type of infographic
you want to use. There are different types of infographics as shown below:
a. Statistical Infographics – shows a summary or overview of data with
one or more graphs, tables or lists.
b. Timeline Infographics (time-oriented) – shows progress of information
over a chronological time period.
c. Process Infographics – demonstrates a linear or branching process as
how to teach the workings of an object or flow chart showing choices in
a decision process.
d. Informational Infographics – are most likely a poster that summarizes
topic with some extra bits of information.
e. Geographic Infographics – displays data with a location map.
f. Compare/Contrast Infographics – illustrates notable similarities or
differences as a “this versus that” infographic or as a table or simple
list.
g. Hierarchical Infographics – demonstrates a chart with levels.
h. Research-based Infographics – is similar to the statistical infographic,
but based on research. It can be used to compare unlike items with
popular sets of data
i. Interactive Infographics – gives viewers the control to modify the
infographic and is web-based.
4. Layout The Elements Of Your Infographic Design (All that’s left is
layout and design) - This step is all about placing them all together into an
attractive looking infographic design.You can create a natural form of
information flow using the question pyramid you developed in the first step.
This is to guide your layout and information flow. Then use the suggested
grid layout to add structure and to balance your infographic.

Figure 2.0 – Infographics Grid Layout by Columns Figure 3.0 – Infographics Grid Layout by Sections

5. Add Style To Your Infographic Design (Value added content.) – This is

about putting your own style and personal touch, just be creative in
combining text, shapes and images in your most creative way. Your added
value of style can also showcase your uniqueness making your created
infographics attractive to the viewer’s attention. And lastly, make it simple.
Adding too many pictures and clustered text and colors can make your
infographics hard to digest and distractive to the eyes of the possible
viewers. So, simplicity of the infographics makes the viewers or audiences
easily grasp the ideas and important messages of your own made
infographics.
Designing and Developing
Social Advocacy

This lesson provides information on how you will able to develop an ICT Project
through an effective creation of a video presentation. This lesson will guide you to
maximize the potential of your Social Advocacy to address Social Change. This is
also the final stage of your Social advocacy where planning and conceptualizing,
research for content, designing and development are combined to produce a
meaningful output that serves as Catalyst of change.

What’s New

YouTube is the second largest social media platform or online channel next to
Facebook (Statistica.com, 2019) that enables web users to create, co-create,
discuss, modify, and exchange user-generated content. YouTube gives netizens the
freedom and power to influence other people in the producing of variety of contents
such as tutorials, vlogs, advocacy and more.

What is It

Designing Social Advocacy

According to Medium.com, a design is a plan or specification for the construction of
an object or system or for the implementation of an activity or process, or the result
of that plan or specification in the form of a prototype, product or process. The verb
to design expresses the process of developing a design. The design generally has
to gratify a certain goals and constraints such as aesthetic or overall look,
functionality, economical and socio-political considerations that is expected to
interact with a certain environment.
In designing and creating your own video content, you should express yourself by
voicing out creatively with passion to promote the advocacy you desire. Collect
ideas, make outlines, decide on the message, and make your content interesting
and positive. Make sure to anchor your content to the four important purposes in
producing a social advocacy:

Figure 1.0 – Content Purposes

 1. Inform – Transform into an informative purpose in producing your advocacy.
One main purpose of media is to inform the people of what is the real
situation of the society. Voice out your thought in increasing understanding
and making meaningful knowledge to share with others. Communicate with
the audience with your heart. (e.g. Documentaries, News, Vlog and etc.)
2. Inspire – Infuse your advocacy and learning with a sense of meaning and
purpose to motivate and uplift your audience. Make their viewing worthwhile,
alive and healthy on their eyes. Create new possibilities and desire to be
taken. Inspire them to take actions. (e.g. Advocacy Video, Inspirational
Video/Film , Endorsements, Testimonials and etc.)
3. Educate – Empower your audience with the proper knowledge. Make them
aware and impart learning through your advocacy. To educate your audience
means engaging them into a wise, hopeful, and respectful cultivation of
learning and application. (e.g. Vlog, DIY Video, Tutorial and etc.)
4. Entertain – Ignite wonder, awe and entertainment through learning.
Learning is not always being serious, but it becomes more adequate if the
person is enjoying while doing it. Give your advocacy an entertainment value.
(e.g. Musical/Lyrical Video, Short Film, Viral Videos and etc.)
Developing Social Advocacy

Development phase is one of the crucial stages in constructing and producing your
social advocacy, because this phase is where skills and creativity should foster. The
creator should also need to be careful not to plagiarize works and give proper
credits to the owners of different intellectual properties in crafting your project
unless it is under the fair use. Fair Use means you can use copyrighted materials
without a license but only for certain purposes. These includes commentary,
criticism, reporting, research, and educational purposes. In accordance with this,
fair use must follow these prescribed guidelines: a.) majority of the content you
created must be of your own; b.) give credits to the copyright holder; and c.) don't
make money out of the copyrighted work. The creator can also use Creative
Commons – an American non-profit organization devoted to expanding the range
of creative works available for others to build upon and share legally. The
organization has released several copyright-licenses known as Creative Commons
licenses free of charge to the public.

In copyrighting your social advocacy, a basic understanding of copyright principles

is essential for anyone who publishes their creative works online. All copyright law
under Republic Act 8293 – Intellectual Property Code of the Philippines covers a
broad range of creative works. Copyright or author’s right is a legal term used to
describe the rights that creators have over their literary and artistic works. Works
covered by copyright and its validity ranges from the following medium:
a. Literary works – These are basically prose such as books, news story,
scientific paper, novel, poetry or any other forms of “word-only”. The validity
of copyright under literacy works applies during the lifetime of the author
plus fifty (50) years after death.
b. Musical works – These applies to both the lyrics and the music. Under musical
works, the copyright falls under fifty (50) years from year recording took
place.
c. Dramatic works – These are plays, including any accompanying music.
Copyright in dramatic, works whether published or unpublished, expires fifty
(50) years after the end of the year of creation.
d. Pictorial, graphic and sculptural works – These are photographs, drawings,
paintings, and any other kinds of two- or three-dimensional art. These works’
copyright applies under fifty (50) years from the publication.
e. Motion pictures and other audiovisual works -These are movies, television
shows, YouTube videos, and any kind of multimedia. The audio-visual works
shall be protected for fifty (50) years from the date of publication. If it is
unpublished, it is protected for fifty (50) years from the date of creation.
 f. Sound recording – These are a separate copyright that protects a recording
artist’s rendition of a work. Performances not incorporated in recordings shall
be protected for fifty (50) years from the end of the year in which the
performance took place. Sound or image and sound recordings and
performances incorporated therein shall be protected for fifty (50) years from
the end of the year in which the recording took place.
g. Architectural works. These are blueprints and similar plans for building.
Works of applied art shall be protected for twenty-five (25) years from the
date of its creation.

In crafting your proposed Social Advocacy, the following are the tools or software in
developing your own video content but not limited to:

1. VideoPad (https://www.nchsoftware.com/videopad/index.html)- is one of the

best video editing tools to take your first steps in the world of multimedia
video editing. It is perfect for anyone starting to play around with video
compositions as it is simple and easy to use.
2. Blender (https://www.blender.org/features/video-editing) - is an open source
program that is entirely free to use. Blender was designed is 3D animation
suite that comes with a very useful video editor. The editor allows you to
perform basic actions like video cuts and splicing and more. It also allows you
to carry out more complex tasks like video masking. This makes it a very
flexible video editor and caters to both beginner and advanced users.
3. Shotcut (https://shotcut.org/) - is a fully open source program. This means
after downloading it, you get access to all the features without the need for a
paid upgrade. This video editor supports a wide range of video formats and
boasts a great collection of tutorial videos. Two of the most striking features
are 4K HD resolution support and its timeline editing. Shotcut will be a great
editing tool for you if you wanted to have a 4K HD resolution for your video
output.
4. Openshot (https://www.openshot.org) - is entirely open source. It has an
easy to use drag and drop interface. Openshot packs features including
unlimited layers and audio mixing. It also allows real-time previews when you
create transitions between your clips. This free editor has also a nice balance
between advanced features and a simple interface, good for beginners and
advanced creator.