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Chap 04

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3 views59 pages

Chap 04

chap04

Uploaded by

Denny Reno
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Establishing a New Pharmacy:

Capital Requirements and


Business Plan/Loan Package
Author:
Richard A. Jackson, PhD
Mercer University
Southern School of Pharmacy
Learning Objectives
• List the advantages and disadvantages of
establishing a new pharmacy
• Project annual first year sales based on expected
prescription volume
• Estimate approximate first year costs for inventory
and fixtures
• Determine the funds necessary to cover accounts
receivable and expenses in the initial months of
operation
• Differentiate between debt and equity financing
• List the three major sections of the business plan
Learning Objectives
• List and describe the specific sections of the business
plan
• List and explain seven uses of the business plan
• Develop an appropriate mission statement for a
pharmacy
• Develop pro forma income statements & balance sheets
for the 1st year of operation of a community pharmacy
• Describe the proposed marketing plan for a new
pharmacy
Module Summary

• Advantages/disadvantages
• Capital requirements
• Development of a business plan/loan
package
Establishing a New Pharmacy

• Advantages
– New fixtures and equipment
– Model inventory
– Set own policies
– Personnel of choice
– Not pay for goodwill
– Lower prices
Establishing a New Pharmacy

• Disadvantages
– More risks (more unknowns)
– Profit lag time
– Establish goodwill
Establishing a New Pharmacy

• Projected first year sales volume


(see Figure 1)
– Initial Rx volume = 15/day 5 days a week
– $30.00 average prescription price
– 3:1 prescription to “out-front” sales mix
Establishing a New Pharmacy

• 15% increase in sales with increase


decreasing 1% every other month
• First year sales volume approximately
$255,000
Inventory

• Largest investment
• Cost of goods sold 75%, therefore total
for year = $193,800
• If inventory turnover is 4, average
inventory $193,800/4 or $48,450
Inventory

• Wholesaler may assist in selection and


financing
• Customary to pay 1/3 down ($16,000)
and finance remainder
Fixtures

• Average cost is approximately $10 per


square foot
• $10 x 2,500 = $25,000
• Purchase: pay ¼ down or $6,250 and
finance remainder
Leasing Fixtures

• Monthly payment approximately $24 per


$1,000 or $24 x 25 = $600 per month
• Usually requires a few months in
advance, e.g., four or $2,400
Initial Expenses

• Should have approximately three


months expenses initially (see Figure 2)
• $7,000 x 3 = $21,000
Accounts Receivable and
Third Parties
• Need to have at least two months
• If accounts receivable and third parties
50%, (this would amount to
$255,000/12) x 50% or approximately
$10,625 per month x 2 = $21,250
Equipment ($5,000)

• Computer
• Furniture
• Miscellaneous
Summary of Initial Capital
Needed
Inventory $16,000
Fixtures $2,400
Expenses (3 months) $21,000
Accounts Receivable/Third Party $21,250
Equipment / Furniture $5,000
Total $65,650
Total Capitalization

Inventory $48,000
Fixtures $ 25,000
Expenses (3 months) $ 21,000
Accounts Receivable/Third Party $ 21,250
Equipment / Furniture $ 5,000
Total $120,250
Financing

• Equity financing
• Debt financing
Business Plan

A business plan is a written document


that provides a detailed description of a
business operation and documents past
performance, current status, future
goals and means of achieving those
goals.
Components of the Business
Plan
• Summary of loan request
– (unless an existing business)
• Mission statement or statement of
purpose
• Description of the business
• Marketing plan
Components of the Business
Plan
• Physical description of the business
• Financial data and documents
• Supporting documentation
Major Categories of
Information
• A description of the business, its owners
and primary management personnel
• The products or services provided and a
description of the market to be affected
(target market and potential market)
Major Categories of
Information
• An analysis and plan of how the
products or services will be marketed,
produced or performed and sold
• What is needed to achieve the plan and
anticipated results
Why Develop a Business Plan?

• Helps owners define market province


• Provides owners with clear path to
Follow
• Improves efficiency and effectiveness
• Serves as an educational tool
• Assists in appraisal
• Essential in obtaining loans
Why Develop a Business Plan?

• “Marketing myopia”
• Not narrowly defined
Why Develop a Business Plan?

• Provides owners with clear path to


follow
– Cheshire cat
– Rocky road not wrong road
Why Develop a Business Plan?

• Improves efficiency and effectiveness


– Goals provide for focus
– “Anything measure improves”
– With set goals – evaluate effectiveness of
control mechanisms
Why Develop a Business Plan?

• Serves as educational tool


– After written and during
– Learn about internal and external factors
– Share with all in enterprise
Why Develop a Business Plan?

• Assists in decision making


– Best time to make decision is before you
have to
– Evaluate among several alternatives
– Make decisions consistent with goals
(mission)
Why Develop a Business Plan?

• Assists in appraisal
– Compare performance year to year
– Compare performance and goals
– Appraisal of business as well as
departments and individuals
Why Develop a Business Plan?

• Essential in obtaining loans


– Capital limited – loans important
– Debt financing versus equity financing
– Difficult to obtain financing > 50%
– Establishes confidence for success
– Increases likelihood of loan
Major Sections of the
Business Plan
• Cover sheet
• Summary of the loan request (unless an
existing business)
• Table of contents
• Mission statement or statement of
purpose
Major Sections of the
Business Plan
• Description of the business
• Marketing plan
• Physical description of the business
Major Sections of the
Business Plan
• Financial data and documents
• Sales forecast
• Expense projections
• Cash flow projections
• Financial statements
Major Sections of the
Business Plan
• Curriculum vitae
• Personal financial statements
• The lease
Cover Sheet

• Serves as title page


• Name of company and demographics
• Owner names
• Prepare and date
Summary of Loan Request

• Amount of loan requested


• Personal guarantees
• Collateral and market value
• Debt to equity ratio
• Special conditions
Table of Contents

• Complete outline
• Pages where located
Mission Statement or
Statement of Purpose
• Concise description of market province
• Reflect personal and professional
philosophy
• Avoid “marketing myopia”
• Indication of how business will
accomplish
Description of Business

• Legal structure
• Product mix
• Service mix
• Location analysis
Description of the Business’
Legal Structure
• Sole proprietorship, partnership or
corporation
• Shareholders listed with interest
• Special corporation information
Description of the Business’
Product Mix
• List of products
• Congruent with mission
Description of the Business’
Service Mix
• Delivery
• Counseling
• Medication monitory
• Home health care
Description of the Business’
Service Mix
• DME
• Ostomy
• After hours Rx
• Senior citizens’ discount
Description of the Business’
Location Analysis
• Wholesalers may assist
• Determination of market potential
• Documentation that site will support
Description of the Business’
Organizational Structure
• Mot independents simple
• Names and positions
• Duties and responsibilities
Description of the Business’
Insurance
• Types
• Coverages
• Companies involved
Description of the Business’
Security
• Theft
• Burglary
• Shoplifting
• Pilferage
Marketing Plan

• Potential market
• Target market
• Competition
• Advertising and promotion
Physical Description of the
Business
• Blueprint
• Floor plans
• Detailed narrative
• Special considerations
Financial Data and Documents

• Sales forecasts
• Expense projections
• Cash flow projection and budget
• Financial statements
Financial Data and
Documents Expense Projections
• NCPA Pharmacia Digest
• Owner lower initial salary?
Financial Data and Documents,
Cash Flow Projection and
Budget
• Cash in and out of business
• Lending institution interested
Financial Data and Documents
Financial Statements
• Income statement
• Balance sheet
Supporting Documentation

• Curriculum vitae
• Personal financial statements
• Lease
Supporting Documentation
Curriculum Vitae
• Current
• Evaluation by lending institution of
potential for success
• Indicates ability to repay
Supporting Documentation
Personal Financial Statements
• Forms available from bank
• Important for personal guarantee
Supporting Documentation
Lease
• Copy should be included
• Any special provisions highlighted
Summary
The business plan:
• Provides a clear understanding of the
mission and business purpose
• Maximizes the managerial efficiency of
an ongoing business
•Absolutely essential for a new business
in obtaining capital

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