POST GRADUATE PROGRAM IN

DATA SCIENCE AND

BUSINESS ANALYTICS
Now Featuring NLP with Gen AI,
Computer Vision and Neural Networks

YEARS OF
300+ SUCCESSFUL
10 EXCELLENCE BATCHES
 HARNESSING THE POWER OF A
GAME CHANGER: DATA SCIENCE

$ 322.9 Billion 35%

Forecasted revenue from the global Growth in employment for
Data Science market by 2026. Data Scientists from 2022 to 2032.
Source: USBLS
Source: MarketsandMarkets

16,00,000 LPA $119 Billion

Avg. salary for Data Scientists in India. Predicted size of the Indian
Source: Glassdoor Analytics industry by 2026.
Source: AIM Research

02
 STEP INTO A WORLD OF OPPORTUNITIES
WITH THE PG PROGRAM IN DATA SCIENCE
AND BUSINESS ANALYTICS

WHAT MAKES IT UNIQUE?

Did you know that, according to a report by Statista, about 328.77 terabytes of data are
created daily? In this surplus of data lies the key to unlocking precise business insights, and
companies worldwide are looking for experts to help them achieve this.

With data at the forefront of innovation and sustainable modern growth, the demand for
professionals with a ‘data mindset’ across functions has grown exponentially. That’s exactly
why the PG Program in Data Science and Business Analytics (PGP-DSBA) was designed.

In 12 months, it equips you with a comprehensive understanding of the domain, from

fundamentals to deep domain knowledge and exposure. Through a data-backed approach,
you will learn how to solve real-world problems from various industries.

Learners can interact with seasoned experts as they share their experience working with data
and get to work on case studies and hands-on projects with guidance. The industry-aligned
program is designed to keep you on track for a highly rewarding career in Data Science.

YEARS OF
DELIVERING EXCELLENCE

HIGHLIGHTS OF THE PGP-DSBA

3.48/4 99% 4.8/5

Overall Sessions Average
Program Rating Rated 4+/5 Session Rating

03
PROGRAM OVERVIEW

12 Months | Online

Personalized Weekend Mentorship Sessions

Hands-On Exposure to 22+ Languages and Tools

(Python SQL, Tableau and More)

31 Weekly Online Mentorship Sessions

Case Studies with Real-World Datasets:

10 hands-on projects and 60+ case studies

Industry Mentor-guided Capstone Project

Dedicated Program Manager

Academic Learning Support (Industry Mentor, GL Coach,

GL Community, Project Discussion Forums, Peer Groups)

Certificate of Completion from UT Austin

Shareable e-Portfolio

World-renowned Faculty and Seasoned Industry Experts

Dedicated Learning and Career Support

Resume Review and Interview Preparation Sessions

04
 IS THIS THE RIGHT FIT FOR YOU?

THIS PROGRAM IS BEST SUITED FOR

Freshers and early-career professionals looking to launch

their careers with crucial Data Science skills.

Aspiring Data Science professionals who are eager to learn

new-age tools like Python, SQL, and Tableau.

Executives who want to expand their knowledge and expertise

in this domain and advance their careers.

Experienced professionals who want to stay competitive in

an ever-evolving technology industry.

Professionals and managers without a technical background

who wish to leverage data for insight-driven business decisions.

05
 KEY LEARNING OUTCOMES

Good understanding of the Data Science landscape from a

1 business, technical, and conceptual perspective

Build your expertise in widely used Data Science tools and

2 technologies

Ability to independently solve business problems using Data

3 Science, Analytics, Deep Learning, and Generative AI

Master the skills needed to work with data, perform end-to-end

4 data analysis, and extract strategic business insights for a variety
of business problems

Ability to perform statistical analysis and extract statistical

5 inferences from Machine Learning models

Working knowledge of using Python to design and implement

6 Machine Learning models to predict future trends and make
informed business decisions

Practical knowledge of developing Generative AI solutions using

7 Python for a variety of business problems

REWARDING JOB ROLES YOU CAN LAND

DATA ANALYST DATA ENGINEERS DATABASE ADMINISTRATOR

MACHINE LEARNING ENGINEER DATA SCIENTIST DATA ARCHITECT

STATISTICIAN BUSINESS ANALYST DATA AND ANALYTICS MANAGER

06
 PROGRAM CURRICULUM
The curriculum, designed by the faculty of UT Austin, Great Learning, and leading industry
practitioners, is taught by the best-in-class professors and practicing industry experts. The
objective of the program is to familiarize learners with the concepts of Data Science and
business analytics necessary to establish their career or transition to a career in the field of
Data Science.

COURSE 01 PYTHON FOR DATA SCIENCE

This course teaches you how to read, explore, manipulate, and visualize data to tell
stories, solve business problems, and deliver actionable insights and business
recommendations by performing exploratory data analysis using some of the most
widely used Python packages.

Python Programming
Variables and Datatypes
Data Structures
Conditional and Looping Statements
Functions

Python for Data Science

NumPy Arrays And Functions
Accessing and Modifying NumPy Arrays
Saving and Loading NumPy Arrays
Pandas Series (Creating, Accessing, and Modifying Series)
Pandas Dataframes (Creating, Accessing, Modifying, and
Combining Dataframes)
Pandas Functions
Saving and Loading Datasets Using Pandas

Exploratory Data Analysis

Data Overview
Univariate Analysis (Histogram, Boxplots, and Bar Graphs)
Bivariate/Multivariate Analysis (Line Plot, Scatterplot, Lmplot, Jointplot,
Violin Plot, Striplot, Swarmplot, Catplot, Pairplot, Heatmap)
Customizing of Plots
Missing Value Treatment
Outlier Detection and Treatment

07
COURSE 02 INFERENTIAL STATISTICS

This course teaches you how to perform statistical analysis using Python to
evaluate the reliability of a particular business estimate using confidence intervals
and test hypotheses (assumptions) before putting them into action and
committing resources by analyzing data distributions and performing hypothesis
testing.

Inferential Statistics Foundations

Experiments, Events, and Definition Of Probability
Introduction to Inferential Statistics
Introduction to Probability Distributions (Random Variable,
Discrete and Continuous Random Variables, Probability Distributions)
Binomial Distribution
Normal Distribution

Estimation and Hypothesis Testing

Sampling
Central Limit Theorem
Estimation
Introduction to Hypothesis Testing
Hypothesis Formulation and Performing a Hypothesis Test
One-tailed and Two-tailed Tests
Confidence Intervals and Hypothesis Testing

Common Statistical Tests

Test for One Mean
Test for Equality of Means
Chi-square Test of Independence
One-way ANOVA

08
COURSE 03 PREDICTIVE MODELING

This course helps you explore linear models to capture the relationships between
variables and a known outcome that is continuous, check the statistical validity of
the models, and draw statistical inferences to gain business insights regarding key
factors influencing decision-making.

Introduction to Supervised Learning - Linear Regression

Introduction to Learning from Data
Simple and Multiple Linear Regression
Evaluating a Regression Model
Pros and Cons of Linear Regression

Linear Regression Assumptions and Statistical Inference

Statistician vs ML Practitioner
Linear Regression Assumptions
Statistical Inferences from a Linear Regression Model

COURSE 04 MACHINE LEARNING - 1

In this course, you will explore classification models to capture the relationships
between variables and a known categorical outcome and gain business insights by
identifying the key factors influencing decision-making.

Logistic Regression
Introduction to Logistic Regression
Interpretation from a Logistic Regression Model
Changing the Threshold of a Logistic Regression Model
Evaluation of a Classification Model, Pros and Cons

Decision Trees
Introduction to Decision Tree
Different Impurity Measures
Splitting Criteria in a Decision Tree
Methods of Pruning a Decision Tree
Regression Trees, Pros and Cons

09
COURSE 05 MACHINE LEARNING - 2

In this course, you will learn how to combine the decisions from multiple models using
ensemble techniques to improve model performance and make better predictions,
and employ feature engineering techniques and hyperparameter tuning to arrive at
generalized, robust models to optimize associated business costs.

Bagging and Random Forest

Introduction to Ensemble Techniques
Introduction to Bagging, Sampling with Replacement
Introduction to Random Forest

Boosting
Introduction to Boosting
Boosting Algorithms (Adaboost, Gradient Boost, XGBoost)
Stacking

Model Tuning
Feature Engineering Hyperparameter Tuning
Cross-validation Grid Search
Oversampling and Undersampling Random Search
Model Tuning and Performance Regularization

COURSE 06 UNSUPERVISED LEARNING

In this course, you will learn to use clustering algorithms to group data points based
on their similarity, find hidden patterns or intrinsic structures in the data, and
understand the importance of and how to perform dimensionality reduction.

K-means Clustering Hierarchical Clustering and PCA

Introduction to Clustering Hierarchical Clustering
Types of Clustering Cophenetic Correlation
K-means Clustering Introduction to Dimensionality
Importance of Scaling Reduction

Silhouette Score Principal Component Analysis

Visual Analysis of Clustering

10
COURSE 07 INTRODUCTION TO GENERATIVE AI

In this course, you will get an overview of Generative AI, understand the difference
between generative and discriminative AI, design, implement, and evaluate tailored
prompts for specific tasks to achieve desired outcomes, and integrate open-source
LLMs and prompt engineering to solve business problems using Generative AI.

Introduction to Generative AI
Supervised vs Unsupervised Machine Learning
Generative AI vs Discriminative AI
Brief Timeline of Generative AI
Overview of Generative Models
Generative AI Business Applications

Introduction to Prompt Engineering

Introduction to Prompts
The Need for Prompt Engineering
Different Types of Prompts (Conditional, Few-Shot,
Chain-of-Thought, Returning Structured Output)
Limitations of Prompt Engineering

COURSE 08 INTRODUCTION TO SQL

This course will help you gain an understanding of the core concepts of databases
and SQL, gain practical experience writing simple SQL queries to filter, manipulate,
and retrieve data from relational databases, and utilize complex SQL queries with
joins, window functions, and subqueries for data extraction and manipulation to
solve real-world data problems and extract actionable business insights.

Querying Data with SQL

Introduction to Databases and SQL
Fetching Data
Filtering Data
Aggregating Data

Advanced Querying Enhancing Query Proficiency

In-built Functions (Numeric, Subqueries
Datetime, Strings) Order of Query Execution
Joins
Window Functions

11
 NEURAL NETWORKS AND
COURSE 09
COMPUTER VISION

This course helps you implement neural networks to synthesize knowledge from
data, introduce you to the world of computer vision, demonstrate an
understanding of image processing and different methods to extract informative
features from images, build convolutional neural networks (CNNs) to unearth
hidden patterns in image data, and leverage common CNN architectures to
solve image classification problems.

Introduction to Neural Networks

Deep Learning and History
Multi-layer Perceptron
Types of Activation Functions
Training a Neural Network
Backpropagation

Image Processing
Overview of Computer Vision
Color Pixel and Image Representation
Edge Detection
Kernels
Padding
Strides, and Pooling
Flattening to a 1D Array

Convolutional Neural Networks

ANN Vs CNN
CNN Architecture
Introduction to Transfer Learning
Common CNN Architectures

12
 NATURAL LANGUAGE PROCESSING
COURSE 10
WITH GENERATIVE AI

This course will help you get introduced to the world of natural language processing,
gain a practical understanding of text embedding methods, gain a practical
understanding of the working of different transformer architectures that lie at the
core of large language models (LLMs), explore how retrieval augmented generation
(RAG) integrates information retrieval to improve the accuracy and relevance of
responses from an LLM, and design and implement robust NLP solutions using
open-source LLMs combined with prompt engineering techniques.

Introduction to Natural Language Processing

Overview of NLP
History of NLP
Different Applications of NLP
Text Cleaning
Text Vectorization
Sentiment Analysis

Word Embeddings
Introduction to word embeddings
Word2Vec
CBOW and Skip-gram
Negative Sampling
GloVe
Applications of Word Embeddings

Attention Mechanism and Transformers

Introduction to Transformers
Components of a Transformer
Different Transformer Architectures
Applications of Transformers

Large Language Models and Retrieval Augmented Generation

Introduction to LLMs
Working of LLMs
Applications of LLMs
Introduction to Embeddings and Tokenization
Byte-Pair Encoding (BPE) Tokenization
Computation and application of Sentence Embeddings
Retrieval-Augmented Generation (RAG)

13
COURSE 11 DATA VISUALIZATION USING TABLEAU

In this course, you will learn how to read, explore, and effectively visualize data
using Tableau and tell stories by analyzing data using Tableau dashboards.

Storytelling with Data

Dimensions Measures
Data Types
Calculations and Filtering
Different Visualizations

Creating Interactive Dashboards

Parameters
Level of Detail Calculation
Sets and Blends
Creating Interactive Dashboards
Storyboarding

COURSE 12 CAPSTONE

This course will help you Identify and define a real-world problem considering
factors such as data availability, feasibility, and potential impact, design and
develop a Data Science solution that addresses the identified problem, explore,
analyze, and process the data, apply and evaluate appropriate Data Science
techniques to implement the solution effectively, and communicate insights and
implications to stakeholders.

ADDITIONAL MODULES: LEARN AT YOUR OWN PACE

COURSE 1 INTRODUCTION TO DATA SCIENCE

This course provides you with an understanding of the evolution of Data

Science over time, its application in industries, the mathematics and statistics
behind them, and an overview of the life cycle of building data-driven solutions.

The Fascinating History of Data Science

Transforming Industries Through Data Science
The Math and Stats Underlying the Technology
Navigating the Data Science Lifecycle

14
COURSE 2 PYTHON PRE-WORK

This course provides you with a fundamental understanding of the basics of

Python programming and builds a strong foundation of the basics of coding to
build Data Science applications.

Introduction to Python Programming

Data Science Application Case Study

COURSE 3 TIME SERIES FORECASTING

In this course, you will learn how to describe components of a time series data and
analyze them using special techniques and methods for time series forecasting.

Introduction to Time Series Analysis

Introduction to Forecasting
ARIMA & SARIMA

COURSE 4 MODEL DEPLOYMENT

In this course, you will learn the role of model deployment in realizing the value of
an ML model and how to build and deploy an application using Python.

Introduction to Model Deployment

Serialization and Containerization

COURSE 5 MARKETING AND RETAIL ANALYTICS

This course will help you understand the role of predictive modeling in influencing
customer behavior and how businesses leverage analytics in marketing and retail
applications to make data-driven decisions.

RFM Analysis
Cluster Analysis
Market Basket Analysis
Customer Lifetime Value (CLV) Model

15
COURSE 6 FINANCIAL AND RISK ANALYTICS

This course will help you develop a deep appreciation of credit and market risk
and understand how banks and other financial institutions use predictive analytics
for modeling their risk.

Credit Risk Modelling

PD Model - Altzman's and Discriminant Function
Market Risk Optimization

COURSE 7 WEB AND SOCIAL MEDIA ANALYTICS

This course will help you understand and appreciate the most widely used tools of
web analytics which form the basis for rational and sound online business
decisions, and learn how to analyze social media data, including posts, content,
and marketing campaigns, to create effective online marketing strategies.

Google Trends and Analysis

Google Ads
Google Analytics
Social Media Analytics
Text Mining and Sentiment Analysis

COURSE 8 SUPPLY CHAIN AND LOGISTICS ANALYTICS

This course will expose you to the discipline of supply chain management and its
stakeholders, understand the role of logistics in businesses and supply chains, and
learn methods of forecasting prices, demand, and indexes.

Forecasting Models
Monte Carlo Simulation
Supply Chain Network Optimization
Supply Chain Management Strategy

16
 CAPSTONE PROJECT

This course will help you Identify and define a real-world problem considering factors such
as data availability, feasibility, and potential impact, design and develop a Data Science
solution that addresses the identified problem, explore, analyze, and process the data,
apply and evaluate appropriate Data Science techniques to implement the solution
effectively and communicate insights and implications to stakeholders.

16
 TOOLS AND MORE

LEARN 22+ IN-DEMAND LANGUAGES AND TOOLS

statsmodels

TRANSFORMERS

NLTK AND MORE...

CAPSTONE
PROJECT HACKATHONS

CASE ASSIGNMENTS
STUDIES
EXPERIENTIAL
LEARNING

17
FACULTY
Dr. Kumar Muthuraman Prof. Mukesh Rao
Faculty Director, Center for Senior Faculty, Academics,
Analytics and Transformative Great Learning
Technologies, McCombs School
of Business, the University of
Texas at Austin

Dr. Abhinanda Sarkar Dr. Bradford Tuckfield

Senior Faculty & Director Founder,
Academics, Great Learning Kmbara

Dr. Daniel A Mitchell Mr Udit Mehrotra

Clinical Assistant Professor, Data Scientist, Stripe
Department of Information, Risk
& Operations Management,
McCombs School of Business,
The University of Texas at Austin

Dr. Pavankumar Gurazada Mr Vivekanand R

Senior Faculty, Academics, Co-Founder & Director,
Great Learning Wilson Consulting

MENTORS

Aniket Chhabra Tathagata Dasgupta

Principal Product Manager Assistant Manager

Tathagata Dasgupta Ashwani Balyan

Analytics Technical Trainer

18
EARN DUAL CERTIFICATES
FROM LEADING UNIVERSITIES
Upon successful completion of the program, you will be awarded two certificates from
prestigious institutions - the University of Texas at Austin and Great Lakes Executive Learning.

The University of Texas at Austin

Conferred to attest that

John Doe

M P L E has successfully completed the

A
Post Graduate Program in

S Data Science & Business Analytics

presented by the

McCombs School of Business

July 2023

Gaylen Paulson, Ph.D. Kumar Muthuraman, Ph.D.

Associate Dean and Executive Director Faculty Director, Business Analytics and AI Programs
Texas Executive Education Texas Executive Education

GREAT LAKES INSTITUTE OF MANAGEMENT GREAT LAKES INSTITUTE OF MANAGEMENT GREAT LAKES INSTITUTE OF MANAGEMENT GREAT LAKES INSTITUTE OF MANAGEMENT GREAT LAKES INSTITUTE OF MANAGEMENT GREAT LAKES INSTITUTE OF MANAGEMENT GREAT LAKES INSTITUTE OF MANAGEMENT GREAT LAKES INSTITUTE OF MANAGEMENT GREAT LAKES INSTITUTE OF MANAGEMENT GREAT LAKES INSTITUTE OF MANAGEMENT GREAT LAKES
GREAT LAKES INSTITUTE OF MANAGEMENTGREAT LAKES INSTITUTE OF MANAGEMENTGREAT LAKES INSTITUTE OF MANAGEMENTGREAT LAKES INSTITUTE OF MANAGEMENTGREAT LAKES INSTITUTE OF MANAGEMENTGREAT LAKES INSTITUTE OF MANAGEMENTGREAT LAKES INSTITUTE

GREAT LAKES INSTITUTE OF MANAGEMENTGREAT LAKES INSTITUTE OF MANAGEMENTGREAT LAKES INSTITUTE OF MANAGEMENTGREAT LAKES INSTITUTE OF MANAGEMENTGREAT LAKES INSTITUTE OF MANAGEMENTGREAT LAKES INSTITUTE OF MANAGEMENTGREAT LAKES INSTITUTE

GREAT LAKES EXECUTIVE LEARNING

hereby confers the certificate of completion to

Ajit Singh
in

POST GRADUATE PROGRAM IN

DATA SCIENCE & BUSINESS ANALYTICS
for successfully completing the prescribed courses of study

Mr. Mohan Lakahmraju

Vice Chairman

GREAT LAKES INSTITUTE OF MANAGEMENT GREAT LAKES INSTITUTE OF MANAGEMENT GREAT LAKES INSTITUTE OF MANAGEMENT GREAT LAKES INSTITUTE OF MANAGEMENT GREAT LAKES INSTITUTE OF MANAGEMENT GREAT LAKES INSTITUTE OF MANAGEMENT GREAT LAKES INSTITUTE OF MANAGEMENT GREAT LAKES INSTITUTE OF MANAGEMENT GREAT LAKES INSTITUTE OF MANAGEMENT GREAT LAKES INSTITUTE OF MANAGEMENT GREAT LAKES

19
TESTIMONIALS

Capstone Project during the program was a great learning

experience and helped me immensely during my statistical
modeling projects.

Vishranth, Senior Business Analyst

I finally chose Great Learning, being a blend of industry

expertise and highly experienced teaching faculty. It’s a
reputed brand in the management space with a focus on
practical and tie-ups with many analytical firms. I did a
compact yet quite powerful one-year course in Data Science
and Analytics. Of course, placement assistance during and
after course completion helped many candidates.

Vilas Wakale, Independent Consultant

The choice of Great Learning program over several others was

a simple decision as this program allowed a blend of practical
industry exposure and real-life capstone projects interspersed
with domain knowledge through eminent faculty members
and industry guests alike. Moreover, the assignment-led
assessment approach and a very robust LMS provided was
thoroughly a rewarding experience.”

Amit Madan, Country Manager

20
 PGP-DSBA is a very targeted and focused program for
professionals wanting to break-through in the analytics
domain. The program is well-structured with respect to
content and is backed by great faculty and thus providing a
solid platform to foray into the analytics domain.

Karan Seghal, Associate Vice President

It’s not really about learning the tools and techniques rather
it has more to do with critical thinking and how you come up
with a solution. I learned it well with Great Lakes
PG Program - DSBA.

Parul Oberoi, Engagement Manager

COMPANIES THAT HIRE FROM US

and many more...

21
 MEET THE COHORT

EDUCATIONAL BACKGROUND

8% 2%
M.Sc. / MS M.E. / M.Tech

50%
B.E. / B.Tech
15%
B.Com. / BBA / B.Sc.

25%
MBA / PGDM /
PGDBM / PGDBA

22
 WORK EXPERIENCE

13%
15+ Years

13% 35%
12-15 Years 2-5 Years

16%
5-8 Years
23%
8-12 Years

INDUSTRY DIVERSITY
3%
Healthcare

1%
3% Media
Automobile
1%
Power and Energy

10%
Automobile
and Manufacturing

12% 42%
Consulting, IT and Technology
Research and Analytics

14%
Others 14%
BFSI

23
GET ACCESS TO
DEDICATED CAREER SUPPORT

E-PORTFOLIO
Build a snapshot of all the projects you work on and skills you
acquired during the program. This will help showcase your
expertise to potential recruiters.

RESUME BUILDING AND INTERVIEW PREPARATION

Highlight your skills and previous experience in a tailored
resume. Learn how to crack interviews with comprehensive
preparation sessions.

CAREER GUIDANCE

Get access to mentorship from industry experts and benefit

from their guidance.

JOB BOARD
Access an exclusive job board with opportunities shared by
3500+ organizations. Gain an average salary hike of 50% like
many of our learners.

24
 HOW TO GET STARTED
APPLICATION PROCESS

STEP 1
S

FILL THE APPLICATION FORM

Apply by filling a simple online application form.

STEP 2
S

INTERVIEW PROCESS
Go through a screening call with the Admission Director’s office.

STEP 3
S

JOIN PROGRAM
An offer letter will be rolled out to the select few candidates.
Secure your seat by paying the admission fee.

PROGRAM FEES 2,49,000 + GST

FINANCIAL AID

We’ve tied up with multiple lending partners to ensure that money is not a constraint in your
path of learning.

25
PROGRAM PARTNERS

Great Learning is a leading global ed-tech company for professional

learning and higher education. It offers comprehensive, industry-relevant,
hands-on learning programs across various business, technology, and
interdisciplinary domains driving the digital economy. These programs
are developed and offered in collaboration with the world's foremost
academic institutions in various formats, such as certificate programs
(ranging from 3 to 11 months), online courses, and hybrid degrees. Great
Learning can leverage the highly qualified, world-class faculty at these
universities and its vast network of 7000+ industry expert mentors to
deliver an unmatched learning experience for over 11 million learners from
over 170 countries worldwide.

Great Lakes Executive Learning is the executive learning arm of Great

Lakes Institute of Management. Great Lakes is India’s leading business
school with campuses in Chennai and Gurgaon. Led by exceptional
faculty and steered by an outstanding advisory council, Great Lakes is
ranked amongst India’s top 11 business schools and is ranked as the best
in the country when it comes to learning Data Science and Analytics.
Learning Data Science from Great Lakes ensures you get the industry
credibility and acceptance as you look to build your career.

The University of Texas at Austin’s McCombs School of Business is a

premier business school at a world class public researchuniversity. It
cultivates principled leaders and develops ideas through high-quality
instruction, experiential learning, and the pursuit of relevant,
groundbreaking research, shaping those who will shape tomorrow and
solve the most challenging problems.

26
READY TO ADVANCE YOUR CAREER?

CONTACT US

Phone Number: 080 6947 4555

Email: [email protected]