Scribd
Upload
12 views

Lecture 3-Introduction to Big Data

Uploaded by

BHAWANI KUMARI
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
12 views

Lecture 3-Introduction to Big Data

Uploaded by

BHAWANI KUMARI
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 25

Lecture 3

Introduction to
Big Data Analytics
By
Dr. Aditya Bhardwaj

[email protected]

Big Data Analytics and Business Intelligence


Learning Objectives

Industrial
Different What Exactly Structured vs
use cases of
Phases of Big Data Unstructured
Big Data
Analytics Analytics is? Data
Analytics
Data Growth over the Years

Given the recent developments, there has been a major shift that how data is analyzed
Data Storage Units
Data Analysis
Data Analysis is collecting, cleaning, organizing, transforming, and
modelling the data to extract useful information to support
industrial decision-making.
Types of Data Analytics

Descriptive Diagnostic Predictive Prescriptive


Analytics Analytics Analytics Analytics
What
What happened Why it What is likely to How to optimize
in the past? happened? happen or or influence?
(Data Mining) (Correlation) forecast? (BDA) (AI, ML)
PAST FUTURE

7
Excercise
1. Business Intelligence (BI) is based on the type of analytics.?

2. Big Data Analytics focuses on what type of analytics?

Sol.

Sol 1- Descriptive and diagnostic.

Sol 2- All- Big data analytics is not limited to one type but
integrates descriptive, diagnostic, predictive, and prescriptive
analytics to provide comprehensive insights and actionable
recommendations.
What is Big Data?

Big Data is an umbrella term for datasets that traditional technologies or tools
can not practically handle due to their high volume, velocity and variety.

When does Data Becomes Big Data?


In order to say data is known as Big Data it has to satisfied 5 aspects: 5Vs
Big Data Characteristics
Size of the collected and stored
data (Typically 200+GB or TB)

Importance 01 Speed of data i.e.


transfer rate of data
or business
between source and
value of
data 05 02 destination
5 V’s of
Big Data

04 03

Quality of data Type of data e.g. audio,


video, images, text,
etc.
Approximate Data Size Thresholds for MySQL:
Hundreds of GBs to a Few TBs. As the database size grows beyond a
few terabytes, MySQL may encounter performance issues, such as
slow query responses, increased latency, and challenges in handling
high volumes of concurrent transactions.

When to Consider Big Data Tools:


Data Size: When the data grows beyond a few terabytes and continues
to scale rapidly, or when you're dealing with petabytes (PBs) of data,
big data tools like Hadoop, Spark, or NoSQL databases (e.g., Cassandra,
MongoDB) become more appropriate.
SOURCES OF BIG DATA
Types of Digital Data
1. Volume
Volume refers to the
vast amounts of data
generated every second.
We are not talking
Terabytes but Zettabytes
or yottabyte. This makes
most data sets too large
to store and analyse
using traditional
database technology.
2. Velocity
Velocity refers to the
speed at which new
data is generated and
the speed at which
data moves around.
Late decisions 
missing opportunities
3. Variety
• Variety refers to the
different types of data
Variety
Volume
we can now use.
Unstructured,
Veracity Velocity Structured data.

Value
4. Veracity
• Veracity refers to the

Volume
reliability of the data
Variety
generation source.
• i.e. where the data has
Veracity Velocity
been collected from,
Value how it was collected
5. Value
• Value: Then there is
another V to take into
account when looking
at Big Data: Value!
Variety • Having access to big
data is no good unless
we can turn it into
Veracity
value.

Value • Companies have


started to generate
analysing value from
their big data.
Big Data Analytics

• Big data analytics is the often-complex process of examining big data to


uncover information -- such as hidden patterns, correlations, market trends
and customer preferences -- that can help organizations make informed
business decisions.
Why You Need Big Data Analytics for Your Business!

• Empowers management to make better decisions.


• Helps to identify trends and stay completive in the market.
• Increase the business values of the organization.
• Identifies root causes of failures and then act upon them.
• Helps in predicting the future and then formulating new business policies.

13
Real life usage of Big Data Analytics
1. Healthcare
•Personalized Medicine: Big data analytics helps in creating personalized treatment plans by
analyzing patient data, including genetics, medical history, and lifestyle factors. For example,
IBM Watson Health uses big data to recommend personalized cancer treatments.

2. Retail and E-commerce


•Customer Personalization: Retailers like Amazon use big data analytics to provide
personalized recommendationsData on itson
based own is useless unless
customers' you can
browsing and purchase history. This
make sense of it!
enhances customer experience and increases sales.

3. Finance and Banking


•Fraud Detection: Financial institutions use big data analytics to detect fraudulent transactions
in real-time by analyzing patterns and anomalies in transaction data. For instance, credit card
companies use machine learning algorithms to flag unusual spending patterns.
Real life usage of Big Data Analytics
4. Telecommunications
•Churn Prediction: Telecom companies use big data to analyze customer behavior and predict
which customers are likely to churn. This allows them to take proactive measures to retain
customers.

5. Manufacturing
•Predictive Maintenance: Manufacturers use big data analytics to predict equipment failures
Data on
and schedule maintenance before its own
issues is useless
arise. This unless youdowntime
reduces can and maintenance costs.
make sense of it!

6. Transportation and Logistics


•Route Optimization: Companies like UPS use big data to optimize delivery routes, reducing
fuel consumption and improving delivery times.

7. Marketing and Advertising


•Targeted Advertising: Marketers use big data to analyze consumer behavior and preferences,
allowing for highly targeted and personalized advertising campaigns. For example, social media
platforms like Facebook use big data to serve relevant ads to users.
Big Data Architecture

23/24
Task of Next Class

 Identify 5 Example Scenarios Requiring Big Data Tools.

24/24
Thanks Note

25
tungal/presentations/ad2012

You might also like