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Impact of Technology in Consumer Behaviour

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GAUTAM KHAJURIA
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40 views9 pages

Impact of Technology in Consumer Behaviour

Uploaded by

GAUTAM KHAJURIA
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Impact of Technology in

Consumer Behaviour
Name: Gautam Khajuria
Roll No.: 0025MBIB23
Course Name: Cross Cultural Consumer Behaviour & Practices
Presented to: Dr. Bhanu Pratap
2

Introduction
● Definition of Consumer Behavior
Understanding how individuals make decisions to allocate resources
(time, money, effort) on consumption.
● Role of Technology
Technology shapes every stage of the consumer journey, from awareness
to post-purchase.
3

Key Changes in Consumer


Behavior Due to Technology
Increased Access to Information

● Easy comparisons (e.g., reviews, pricing).

Shift to Digital Channels

● Online shopping and mobile commerce.

Personalized Experiences

● Use of AI for tailored recommendations.

Social Media Influence

● Peer reviews and influencer marketing.


4

Cross-Cultural Perspective

Digital Divide Cultural Nuances Local Adaptations

Differences in technology E.g., trust in online shopping Platforms like Alibaba (China)
access across regions varies between collectivist (Asia) vs. Amazon (Global).
and individualist (Western)
impact behavior.
cultures.
5

1. Artificial Intelligence & Machine


Learning

Technological 2.
○ predictive analytics for tailored ads.
Augmented Reality (AR)

Trends Impacting
○ Virtual try-ons in retail (e.g.,
Sephora, IKEA).

Behavior
3. Blockchain & Secure Payments
○ Trust in e-commerce through secure
transactions.
4. Voice Search & Smart Assistants
○ Convenience in searches (e.g.,
Alexa, Google Assistant).
6

Case Study: ● Use of technology to enhance customer journey:


AI-powered personalization.
OYO and Digital
○
○ Mobile app-based bookings.
Transformation ○ Cross-border customization for diverse markets.
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● Privacy Issues
○ Data breaches and misuse of

Challenges and
consumer data.
● Digital Overload

Ethical Concerns
○ Consumers are overwhelmed
by constant advertising.
● Cultural Sensitivity
○ Ads misinterpreted due to lack
of cultural awareness.
8

Summary
Technology reshapes consumer behavior, creating opportunities
and challenges.
Conclusion Future Outlook

● More immersive experiences with VR/AR.


● Increased focus on sustainability and ethical tech.
9

Thank-You

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