FEASIBILITY STUDY

INTRODUCTION

The growth and recognition of project management or development have

changed significantly over the past few years, and these changes are expected to
continue and expand. With the rise of project management is the rise of feasibility
studies.
A feasibility study evaluates projects or systems practically. As part of a
feasibility study, the objective and rational analysis of a potential business or
venture is conducted to determine its strengths and weaknesses, potential
opportunities and threats, resources to carry out, and ultimate success
prospects. There are at least two criteria to be considered when judging the
feasibility: the required cost and expected value.
In a feasibility study, a proposed plan or project is assessed for its
practicality. In order to determine whether the venture will be successful, as part
of a feasibility study, a project or venture is evaluated for its viability. As the name
implies, a feasibility analysis is used to ascertain the viability of an idea, such as
ensuring that a project is legally and technically feasible as well as economically
justifiable. It tells us whether a project is worth the investment since in some
cases, a project may not be doable. There can be reasons for this, including
requiring too many resources, which not only prevents those resources from
performing other tasks but also may cost more than the organization would earn
back by taking on a project that is not profitable.
A well-designed study should offer a historical background of the business
or project, such as a description of the product or service, accounting statements,
details of operations and management, marketing research and policies, financial
data, legal requirements, and tax obligations. Generally, such studies precede
technical development and project implementation.
(Source: Simplilearn)

Feasibility Study Defined

Feasibility is defined as a viable study that could be proposed to an
investor, a researcher, a project developer, or in project management. It is
sometimes called a feasibility analysis or feasibility report where a project plan is
evaluated for its success. It is typically conducted before any initial steps are
taken with a project, including planning.

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 A feasibility study is not a business plan. The distinct views of both are
frequently misunderstood. While the feasibility study provides an investigating
function that addresses the question of “Is this a viable business venture?”, the
business plan provides a planning function since it outlines the actions needed
to take the proposal from the “idea” to “reality”.
Hence, a feasibility study outlines and analyzes several alternatives or
methods of achieving business success. It helps to narrow the scope of the project
to identify the business scenario(s). It is conducted before a business plan.

Reasons for DOING or NOT DOING a Feasibility Study

There could be countless reasons for not conducting a proposed study.

The following are some basic reasons:
1. We know it is feasible. An existing business is already doing it.
2. The feasibility study was already done a few years ago.
3. The market analysis has already been done by the business that is going
to sell the equipment.
4. Unjust people can easily make money out of it.
5. The proposal is made out of franchising or patency.
6. The proposal is a business branch out or considered business but being
relocated.

Conducting a feasibility study is a good business practice. Thus, the

following are the reasons why a feasibility study needs to be carried out:
1. It gives focus to the project and outlines alternatives.
2. It narrows business alternatives.
3. It identifies new opportunities through the investigative process.
4. It solves issues in the economy, market, society, or community through a
project or venture.
5. It is conducted through funding from a lending institution or budget
acquired.
6. It is conducted to develop a certain economy, society, or community that
could help acquire profit, benefits, or gains.

Types of Feasibility Studies

1. Technical – hardware and software; existing or new; staffing skills
2. Financial – initial and future stakeholder investor; ROI benchmarks
3. Economic or Market – industry type; marketing characteristics; market
growth; competition environment; sales projection
4. Organization – structure; legal; management team’s competency

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Steps in the Conduct of a Feasibility Study

1. Conduct a preliminary Analysis

¬ This includes getting feedback from relevant stakeholders on the
new project. To ensure that data is solid, determine and ask queries
about it in the initial phase
¬ Outline the project plan by focusing on an unserved need, a market
where the demand is greater than the supply, and whether the
product or service has distinct features or advantages. Then
determine if the feasibility factors are too high to clear (i.e., too
expensive, unable to effectively market, etc.)
2. Prepare a projected Income Statement
¬ This step requires the advocates to work backward by starting with
what they expect the income from the project to be and then what
project funding is needed to achieve that goal. The things to be
considered in this part include what services are required and how
much they will cost, any adjustments to revenues, such as
reimbursement, etc.
3. Conduct a market survey or perform market research
¬ This is the aspect that is important in the conduct of the feasibility
study since it is the key to the success of the study. Hence, make
the market analysis as thorough as possible. Benchmarking is an
example of such a survey or interview, gathering data through
questionnaires, or poll surveys.
¬ The market research gives the clearest picture of the revenues and
returns on investment that can be realistically expected from the
project. In this research, the geographical influence on the market,
demographics, analyzing competitors, the value of the market, the
possible share that can be gained, and market expansion need to
be considered.
4. Plan business organization and operations
¬ This stage will be set up if the previous steps have been laid. This
involves the setting up of the Organizations and Operations of the
planned project to meet its technical, operational, economic, and
legal feasibility factors. This is not superficial; thus, it should be
thorough and include start-up costs, fixed investments and
operating costs.
5. Prepare an opening day balance sheet
¬ This is significant in the analysis of the financial study of the
feasibility because it includes an estimate of the assets and
liabilities, one that should be as accurate as possible. To do this
part, create a list that includes items, sources, costs, and available
financing. Liabilities to consider are such things as leasing or

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 purchasing of land, buildings, and equipment, financing for assets,
and accounts receivables.
6. Review and analyze all data
¬ This step is significantly important as well to make sure that
everything is as it should be and that nothing requires changing or
tweaking. Accordingly, do not rush and just comply with the
contents of the study; try to take a moment and look over the work
done one last time.
7. Make a Go/No-Go Decision
¬ As an advocate, facing a decision to pursue the study is not as
simple as it is. At this point, try to consider a couple of things before
making that binary choice whether the commitment is worth the
time, effort, and money and whether it is aligned with the
organization’s strategic goals and long–term aspirations.

MAJOR PARTS OF THE FEASIBILITY STUDY

Chapter 1. Project Summary

The project summary is simply the macro-point of view of the study

where the general expectations from each chapter will be pictured.

Background of the Study

A. Name of the Business

This refers to the designation of the proposed study. There is no further

explanation discussed in this part.

B. Project Long-Range Objectives/ Specific Problems

The project long-range objective are the goals that outlines the path of
the proposed venture in the future which is usually five or ten (10) years. These
objectives must be measurable and could help the proposed venture reach its
growth goal.

C. Feasibility Criteria

1. Research Method Used

2. Research Locale
3. Samples and Sampling technique
4. Data Gathering Tool
5. Methods of Data Analysis

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D. Major Assumptions and Conclusion

The major assumptions per chapter are information not stated in the
report/study and must be factual for the study’s conclusion to hold true. It
states some missing or unstated premises that make the conclusion valid. It
usually answers the question “What makes the study feasible in terms of
marketing, technical, operation, financial, management, legal, and economic?”

Chapter 2. MARKET STUDY

A. Business Description

It mainly provides an outline of what will be explored in the feasibility

study. This is where brainstorming is considered in terms of the main purpose of
the startup business; the products and services that the business provides; the
intended customers/suppliers; the role of each would-be-owners within the
business; future growth potential of the startup business; profitability of the
startup business, and the business in five years’ time.

A.1 Name of the Business

¬ It must reflect the image the startup business, venture, or project
wanted to imply. It also considers the reason why such a name is
given to the proposed venture.
¬ It is usually the first thing the prospective customers will learn
concerning the new business.

A.2 Business Logo

¬ This refers to the visual presentation of everything that the startup
venture, project, or business stands for. Also, it indicates the meaning
of every feature the logo represents such as color, letters, letter style,
and structure.
¬ It ideally boosts prospective customers' and partners’ vital initial idea
of the business.

3 kinds of Logos
1. Font–Based logos
2. Logos that literally demonstrate what a company does
3. Abstract Graphic Symbols

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B. Product/Service Description

If the venture being proposed is tangible, then it is a Product Description.

Otherwise, it is a Service Description. Generally, the product/service
description just gives a brief description of the product or service. It does not
give any details (that is part of the technical study).

It starts by making an introduction of how an advocate came to the point

of producing such a product or providing such a service before describing the
product/service.

B.1 Properties of the Product/Service

¬ It uses the Need, Situation, Person, Product Description, and Unique

Selling Proposition model

B.2 Benefit/Use of the Product/Service

¬ It indicates what value the user gets from it or what it promotes to the
market, economy, household, etc.

C. Target Market

The target market refers to a group of customers towards which a

business, project, or venture has decided to aim its marketing efforts and
ultimately its merchandise.

The target market is chosen according to Needs, Wants, Problems, and

Perceptions.

2 Classifications of Target Market

a. Business to Business
Target markets are Grouped (according to Segmentation)
¬ Geographic target market
¬ Firmographic target market
¬ Psychographic target market
¬ Need – Driven target market

b. Business to Consumers Market

¬ Consider the different factors such as demographic,
psychographic, behavioral (frequency of purchase, shopping
behavior, etc.), and consumer lifestyles (consumer trends).

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D. Demand Analysis
This refers to making a numerical evaluation of the market and the
segments of the market that are defined in the following areas:
a. Potential Demand – This is what the maximum consumers could buy
in a determined period of time.
b. Actual Demand – This is the demand for the product or service for the
current year or the previous year if the data is not available. It could
be obtained on a national or regional level from many different
sources.
c. Future Demand – This is the estimate of the increase in demand for
the next year as a percentage of actual demand.
d. Evolution of demand – This involves making a graph of historical data
such as sales in the sector/proposed area. Through this, one can see
the market trends and define the phases of the products’ cycle.

PARTS OF DEMAND ANALYSIS:

D.1 Historical Demand

¬ This is the past data that supports existing demand. It is statistically
recorded and gathered.
¬ This includes the historical population as the basis of establishing the
demand if no exact data was recorded.
D.2 Demand side (Demand side gaps)
It includes the following:
¬ The forecasting models (if any) that are necessary if there are data
gathered. These models will be the footing in ascertaining the current
demand and forecasting the demand or even the supply.
¬ Questionnaire analysis is the interpretation of the survey result that is
used in corroborating the potential and actual demand for the proposed
product or service, either current or forecasted.
¬ The projected demand is the anticipated ability and willingness of the
prospective users or consumers on the proposed product, service, or
business.
¬ Potential demands that were derived from the projected demand based
on the result of the survey analysis. These are the foundations of the
actual demand that can be used as bases of the revenue if no further
analysis was derived to support the actual demand.

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 ¬ Actual demand (willing and able to purchase/acquire/use the
proposed product or service) refers to the definite market that will
acquire, purchase, or use the output of the proposed venture.
D.3 Supply Side
The supply side must be supported by the technical study which is
the computed estimated production capacity.
¬ From the market research conducted and in analyzing the competition
and industry stand of the proposed venture, Historical Data must be
provided to support the estimated ability and willingness of the
supplier or producer to come up with a product.
¬ The projected supply is the estimated capacity of the proposed
venture to provide, produce, or make available its product or service
to its customers.
D.4 Demand (Supply Gap Analysis)
In this part, it should be noted that the gap is not negative.
Otherwise, it would mean that there is no unsatisfied demand thus, the
proposed business, project, or venture is no longer needed or is not
applicable.
D.5 Projected Sales (Revenue Analysis)
¬ The projected sales must be presented on the basis of what exactly is
your price and your capacity to produce. This does not consider the
demand since not 100% will be your customers.
¬ Another basis of determining the sales is on the unsatisfied demand
which could be your possible target in ratio of the percentage of
those who are willing and able to devour, consume, avail, or use the
proposed product or service.

E. Competition and Industry Analysis

E.1 Competition
¬ In this part, discuss the direct and indirect competition.
¬ Evaluate key competitors that could affect the intended venture in
terms of marketing and operation.
E.2 Industry analysis
¬ In this part discuss industry classification and description
¬ Include industry growth rate
¬ Consider what market structure they belong (for the analysis of the
driving forces in the industry)

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 ¬ SWOT (do this if necessary)

F. Marketing and Sales Strategy

Discuss:
F.1 Price Strategy
There are different pricing strategies to harness which are applicable to
the different kinds of output (product or services) that could be produced
(proposed). These pricing strategies must be thoroughly considered and
analyzed before inputting it.

COMMON TYPES OF PRICING STRATEGY

1. Cost-plus Pricing. Calculate your cost and add a mark-up. The simplest
form of pricing but ideal only for physical products. This is applicable for
construction projects, government contracts, custom manufacturing,
service industry and retail industry.
2. Price skimming. Set a high price and lower it as the market evolves. This
is a strategy that best on product or services that would last on the
market where profit could possibly be sustained. This is for products and
services that are high ends or products that have a good quality such as
Sony’s play station, Apple iPhone, electric cars, etc.
3. Competitive pricing. Set a price based on what the competition charges.
This is best on just starting out business but it doesn’t leave a lot of
room for growth.
4. Penetration pricing. Set a low price to enter a competitive market and
raise it later. This is a good strategy to attract mor consumers but make
sure the business has a loyal costumer that will stick around even if the
prices will increase in the future. This is applicable for or with online
businesses that offer services such as amazon, uber, delivery services,
etc.
5. Value-based pricing. Base your product or service’s price on what the
customer believes its worth. This is only applicable for products or
services that are unique or highly differentiated. Examples are software
as a service, healthcare pricing, luxury goods, personalized services
6. Economy pricing. This strategy is popular in the commodity sector. The
goal is to price a product cheaper than the competition and made the
money back with increased volume. This kind of pricing is not applicable
for subscription business and services.

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 7. Premium pricing. This is a practice where owners set a high price to give
the impression that a product must have unusually high quality. This is
applicable for real state business, cars or automobiles. Simply applicable
only for businesses that are under oligopoly market structure where
there are strong barriers to entry.
8. Bundle pricing. A strategy applicable to those businesses that sell
multiple products together for lower price than if they were purchased
separately.
F.2 Product/service strategy
In this portion make sure to answer the question “what”, “for whom”,
“how” because it helps in developing the product or service that would be
made available for the market.

F.3 Promotion Strategy

COMMON MARKETING PROMOTION STRATEGIES

1. Paid advertising
2. Content marketing
3. Sponsorships
4. Email marketing
5. Retargeting
6. Referral marketing
7. Event marketing
8. Special causes

5 PROMOTIONAL STRATEGIES
1. Traditional and online advertising
2. Personal selling
3. Direct marketing
4. Public relations and sponsorships
5. Sales promotion

F.4 Place (Distribution) Strategy

DIFFERENT TYPES OF DISTRIBUTION STRATEGIES

1. Indirect distribution
2. Intensive distribution
3. Direct distribution

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 4. Exclusive distribution
5. Selective distribution

G. Factors Affecting the Market

¬ This includes what affects the demand and supply of the business, its
product, or its service
¬ Examples include the price of the product, competition, consumer
preferences, expected prices, population, government subsidies or
regulations, cost of inputs or production, resources/supplies,
technology, etc.

Chapter 3. TECHNICAL AND OPERATION STUDY

A. Production Technology
This aspect presents the different equipment needed to run the proposed
business, project, or venture. It must be realistic so that every machinery, tool,
and know-how is actual and must be based on current market prices.

A.1. Plant Machinery and Equipment

In this part:
¬ Define the specifications of the plant machinery and equipment to
be used for the proposed startup business, project, or venture
¬ Compare the different brands of plant machinery and equipment
in terms of price and quality
¬ Calculate the depreciation expense

Table #. Title

ITEMS AND UNIT USEFUL

QUANTITY DEPRECIATION
DESCRIPTION COST LIFE

Picture and description include the following:

¬ the image
¬ the brand
¬ the capacity
¬ other specifications
A.2. Material Handling Equipment

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 This part includes those that are used for the movement, storage,
control, and protection of materials, goods, and products during the course of
manufacturing, production, operation, disposal, and consumption.

Such materials include:

¬ Storage and handling equipment
¬ Engineered system
¬ Industrial trucks
¬ Bulk material handling

B. Technical and Production

B.1. Technical Product/Service Description
¬ This part describes an offering in terms of its function, organization,
parts, and details
¬ In the introductory portion, the product or service is named, and its
functions are illustrated. Then, an overview of the object or service,
including its size, parts, and other pertinent descriptors is
described. Lastly, the details concerning each significant
component, its location, and physical descriptions are explained.
¬ Product costing and pricing are also calculated and must be
illustrated after the description.

B.2. Physical Premises

Include in this part:
¬ Business Location and Size
¬ Structure and Lay–Out, Floor and Machine/s

B.3. Capital Expenditures, Material Requirements, Sources, and

Estimated Cost
Entries on this part compose all the costing or the summary of the
cost of the production technologies, material handling equipment, and
other materials needed in the production and operation of the business,
project, or venture.

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 B.4. Transportation Modes
¬ This part of the technical study includes when the proposed
business or venture needs transportation that carries their
products from place to place. Also, it includes ventures such as
transportation services where they pick up their customers or
where they send them out.
¬ Examples include commercial cars such as 10-wheelers, vans,
private cars, etc.

B.5. Furniture and Fixtures, Raw Materials/Merchandise, and Office

Supplies
¬ This part includes everything that is needed in the proposed
business to make it more eye-catching, convenient, and
accessible.

B.6. Employee uniforms

C. Manufacturing/Merchandising/Service Process
If the proposed study is in production, use the manufacturing process. If
it is on buying and selling, then use merchandising process. The same case
for the service process if the study is on the service side.

C.1. Flow chart

This represents the workflow or the operation process. It is a diagram
that shows the step-by-step or sequential order needed or must be done to
perform a process.
The type of flow chart that will be used depends on the kind of
venture to be put up. In relation, the symbols to be used will also depend on
what kind of process it is specifically using. The following table presents
some examples of symbols used.

Symbols Used in the Flowchart

Symbol Purpose Description
Indicates the flow of logic by
Flow line
connecting symbols.
Represents the start and the end
Terminal (stop/start)
of a flowchart

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 Used in input and output
Input/Output operation such as those
production
Used for arithmetic operations
Processing
and data manipulations
Used for decision making between
Decision
two or more alternatives
Used to connect different flowline
especially if the logistic is too long
On-page Connector
and there are different group of
process in every stage.
Used to connect the flowchart
portion on a different page. This is
Off-page Connector
used if the flow chart is not fitted
on one page.
Predefined Represent a group of statements
Process/Function performing one processing task.

Kinds of Lines Used in Flowchart

Symbol Kinds Description

This is a flowline used if the
process involves production,
thick flowline
assembly, or manufacturing but
not management.

Dashed flowline This is used if there is an

Dashed Line alternative path or process

This denotes data or process flow

Regular Line or Arrow
from one shape to another

This is used to synchronize

process where steps above the
Parallel Line
lines need to happen before steps
below occur

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 C.2. Estimated Production Capacity
This includes:
¬ Expected production schedule and volume which serves as the
basis of the actual production and operation. This will be
illustrated in the supply side of the Market Study.
¬ Number of shifts planned

C.3. Logistic/Distribution Process

Logistics refers to the overall process of managing how resources are
acquired, stored, and transported to their final destination. This involves
identifying prospective distributors or suppliers and determining their
effectiveness and accessibility.
The logistic process extends along the entire value chain. It illustrates
how the supplies are acquired until they reach the area for processing. It
extends to the point that the product or service is used or consumed.

C.4. Direct Materials, Labor, and Overhead Requirements

These are the resources needed in the production process and
operation. Costing and pricing of these materials should be presented in this
part.

C.5. Utilities
These are the water, communication, electricity, and other basic
needs to help the operation work smoothly.

C.6. Waste Management

This is the important part of the technical and operation. For the
operation to be more effective, it must have less social cost that is detrimental
to the environment where everybody is involved. Waste management simply
indicates how the business or the management oversees the by-products or
unwanted items so that they would not affect the community where the
proposed venture operates.

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Chapter 4. MANAGEMENT STUDY
A. Vision – Mission – Objectives
Vision is what you see about your business in the next 10 years or more
while mission is how will the business work it out to achieve its vision. On the
other hand, objectives are the specific actions it would obtain, surpass and
work it out to be able to do its mission thus achieving its vision.
B. Business Forms and Key Personnel
This consists of the different human resources that would run the business,
project, or venture in an effective and efficient manner. The business form is the
structure of how the organization will be managed.

B.1 Forms of Business Ownership

The form of business ownership serves as a guide on how to manage
the organization. It shows who the owners are, the personnel who will
manage the operation, and those who will work in the organization. Further,
it rationalizes what laws it will abide by and what government regulations to
follow.

B.2 The Organizational Chart

It is a diagram that shows the authority of those persons involved in
the organization from the top authority to the bottom. It illustrates who are
those people involved in each function, department, or section.

B.3 Manpower and Skills Requirements

The organizational chart lists all the personnel to be hired and who will
run the organization, together with all their respective functions and roles
(Job Summary). In addition to the functions are the specifications that these
personnel must meet in order to be hired or employed. Lastly, it indicates
which person, department, or section the personnel report to.

B.4 Compensation and Benefits

The compensation and benefits must be in accordance with the law as
indicated in the Department of Labor and Employment (DOLE). The
compensation must be based on the minimum wage law of the
area/municipality/province where the proposed business, project, or venture
will be established. It must also be based on the industry it belongs.

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 B.5 Employment Process
It is an illustration that shows how will the management carry out its
VMO by selecting and hiring employees to support the organization in
accomplishing its VMO.

C. Organizational Policies and Procedures

The part of the management study that shows the guidelines for the
decision-making process. It presents how the guidelines in an organization
should be carried out. Organizations use policies and procedures to outline rules,
the courses of action to deal with problems, and to make employees understand
the organization's views and values on specific issues.

C.1. Employment Requirements

These are the general and specific requirements that must be
completed by each employee before and after the application process.

C.2. Employment Policies

In this part, the following must be considered and discussed if
necessary and if required.
¬ Classification of Employees
¬ Orientation
¬ Personal Records
¬ Contracts of Employment
¬ Work Schedule
¬ Performance Appraisal
¬ Promotion and Transfer
¬ Separation from Service
¬ Code of Ethics

C.3. Startup Business Schedule – Gantt Chart

The Gantt Chart must be presented according to how the proposed
study is finalized. The use of years or months in planning is suggested, not
weeks and days.

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Chapter 5. FINANCIAL STUDY
A. Capital Requirements and Strategy
This presents what strategy or decision will the business-owner-to – be
doing in order to maintain its finances. Funds and assets to support the proposed
business in its operation and for continuous existence and development

It includes the following which must be presented accordingly:

1. Capital Budgeting
2. Discounted Payback
3. Supporting schedules
a. Sales budget
b. Production budget
c. Direct material purchases
d. Direct labor/ payroll
e. Factory overhead
f. Selling and administrative expenses
g. Costs of Goods Manufactured

B. Financial Projections
This illustrates the projected cost, income, and budget for the next five
years of operation including the pre-operation year.

B.1. Total Projected Cost

B.2. Initial Capitalization and Individual Contributions
B.3. Financial assumptions
B.4. Projected Financial Statements
¬ Income statement (Financial Condition/ Comprehensive
Income)
¬ Cash Flow
¬ Balance Sheet (Financial Position)
¬ Owner’s Equity

C. Financial Ratios and Analysis

C.1. Liquidity
¬ Current ratio
¬ Acid Test Ratio
¬ Working Capital

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 C.2. Profitability
¬ Return of Equity
¬ Return on investment
¬ Gross profit ratio
¬ Net profit ratio
¬ Operating ratio

C.3. Stability
¬ Debt-to-asset ratio
¬ Debt-to-equity ratio
¬ Earnings per share ratio

The financial ratios must be interpreted and analyzed for the readers to
understand what those numbers imply or indicate for the proposed venture.
Every value must be well-versed and corroborated with the rest of the study.

Chapter 6. LEGAL STUDY

A. Legal Requirements for Startup
A.1. Business Registration and permits
¬ Verify and reserve the company name with the SEC/DTI
¬ Register the company with the SEC/DTI
¬ Obtain Barangay Clearance
¬ Obtain the Community Tax Certificate from the city/municipality
Treasurer’s Office
¬ Obtain a Business Permit
¬ Apply for a Certificate of Registration (COR) and TIN at the BIR
¬ Documentary Stamps and obtain Receipts and invoice
¬ Register with SSS, PhilHealth, HDMF

Note that businesses that will be formed under sole proprietorship and
small businesses will be under the Department of Trade and Industry (DTI) while
those under partnership and corporations must be under the Securities and
Exchange Commission (SEC).

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 Other matters to be discussed in this chapter include:
¬ Patents, Copyrights, and Trademarks if the business, project, or
venture will offer such. There is a need to also discuss the process of
obtaining these from the supposed business owner, or if the business
is a patent from others, then discuss the process of how it was
obtained.
¬ Licensing Agreement/Patent Assignment must also be discussed if the
business, project, or venture will use a particular brand or technology
that others own. As such, an agreement between the parties should be
presented.

A.2. Taxation
This part details all the possible taxes the government could or will
impose on the business that need to be paid.
Taxation elaborates the different taxes directly involved to the proposed
venture, business, or project that they must comply excluding the specifics
that the employees or the owners have to pay.

Chapter 7. SOCIO-ECONOMIC STUDY

A. Socio-Economic Contributions
1. Contribution to the Philippine Economy
a. Consider the country
b. Consider the government
Start the discussion of how the business affects the market economy and
how does it influence the gross domestic product of the country which entails
the growth of the economy. Furthermore, discuss its contribution to the
government and how will it help in the improvement of the society, community
and the economy itself (GDP).
2. Employment Generation
a. Contribution to the business itself
b. Generation of Investment
c. Contribution to the household
With the proposed venture, business or project how will it generate
employment and with its income as by product how will it influence the
business, investment and the household. It is important to make specification
on the three since they are important in the generation of income that could
also affect the economy.

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Author: Noella G Baclangen
 3. Environment Conservation
a. Its advantage and disadvantage to the nature and to the habitats
around it (including people)

B. Findings and Recommendations

After gathering information and finalizing the business, discuss significant
findings (What did you find out in terms of the viability of the business, factors
influencing the feasibility, etc.). From these significant findings, enumerate
recommendations. Note that recommendations should be practical and “doable”.

Appendices
These are the related documents that support the feasibility study. Include
also the processes undergone, computations and notations done if there are, and
documentation showing the proponents in action.

Attachments
These comprise the documents that support the operation of the proposed
business. They include among others pertinent documents obtained from the
different offices of the Barangay, LGU/City, or province.

21 | P a g e
Author: Noella G Baclangen
 PART 2
POLICIES AND GUIDELINES

A PRACTICAL GUIDE
for the
BSBA/BSHM FEASIBILITY STUDY

Paper

Good quality white bond paper, 8 ½” x 11” in size

Margins
For those pages presented in a portrait style, the consistent margin is
1.5” left, 1.0” top, right, and bottom. The footer margin is 0.5.

For those pages presented in a landscape form, the consistent margin is

1.5” top, 1.0” left, right, and bottom. The footer margin is 0.5.

Font Type and Font Size

All feasibility studies must use “Bookman Old Style” font style size 12 for
all the contents. Tables, graphs, and figures can have lower font size than 12
but not lower than font size 10. These font type and sizes shall be used in all
entries and discussions of the study, from the very first page to the last entry of
the study.

Specifically, the title of the figure, chart, and table must be size “12”
while the contents of the table shall have a font size lower than “12” until font
size “10”. Financial statements or financial schedules and notes can be lowered
up to font size “8”.

Spacing

1. The standard spacing:

¬ before: 0 pt;
¬ after: 0 pt.
¬ line spacing: double space (DS)
2. All tables must have a line spacing of single space (SS).
3. All spaces must be consistent technically so that it will not affect the
development of other paragraphs and chapters.

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Author: Noella G Baclangen
Indention
All paragraphs must be indented to 0.50” or using the first default tab in
Microsoft Word. The subsequent discussions and contents shall use the left
margin.

Justification
The content of the feasibility study body is justified. The major headings
must be centered and written in caps lock. Subsector per chapter must be in
Caps lock to include:
A. NAME OF THE BUSINESS
¬ Properties of the Business (option 1) Observe the alignment
¬ Properties of the Business (option 2) of the next subsector
per item

B. CAPITAL REQUIREMENTS
¬ Sales Budget (option 1)
¬ Sales Budget (option 2)

Number of Copies
A Minimum of two (2) original copies must be submitted. A third copy may
be submitted if requested by the adviser, or if the researchers need a copy of their
own. The 2 copies will be distributed to the school library and to the department,
respectively.

Pagination
The page to be adopted is either the Accent bar 2 or Accent bar 4, bottom
page right side with a font style and size of bookman old style 10.
Every first page of the chapter has an invisible page (counted but not seen)
The title page is counted but with an invisible page too.
The main body of the study is consecutively numbered with numerals. The
page must be consistent along all the pages no matter if it is in portrait form or
landscape form. The documentation and curriculum vitae pages may not have
page numbers.

23 | P a g e
Author: Noella G Baclangen
POLICIES

The feasibility study proposal has 7 chapters that the students must
complete before the end of the semester. Accordingly, the following must be
observed:

1. Students are required to finish three (3) units of feasibility study in their
particular courses.
2. Each group must have at least 4 members but does not exceed 6 members.
Each group member must contribute and participate in completing the task
given to him/her and must be responsible for taking up what is assigned to
him/her in the study.
3. If one member of the group does not participate at all costs, the other
members may decide to remove him/her informing the instructor of their
decision.
4. Each group must come up with a business proposal or a project proposal that
will be presented to the instructor for approval. Once the study is approved,
they will have to choose an adviser who will guide them in the conduct of their
study.

IMPLEMENTING RULES AND REGULATIONS

A. The proponents
All group members must be officially enrolled in the feasibility subject and
have supposedly finished thesis writing/business research/HM research.
This will give them the necessary background for the conduct of the feasibility
study.

B. The Feasibility Committee

The committee shall be composed of an adviser and three (3) panel members.
B.1. Adviser
¬ The adviser should be chosen by the students whose specialization is
aligned with the group’s proposed study. Non-alignment of the
adviser’s specialization may be subject to the dean’s approval of
advisership considering his/her expertise in advising.
¬ External adviser can be allowed as long as approved by the feasibility
instructor and concurred by the dean.

24 | P a g e
Author: Noella G Baclangen
 ¬ Advisers from the department can only take up to 3 groups to be
advised. This will ensure proper and sufficient supervision accorded to
the student researchers.
¬ The adviser should guide the students through, helping them with
every part and every detail of the study, what areas need improvement,
and what needs to be developed. This would ensure a study of good
quality.

B.2. Instructor
¬ The instructor of the feasibility subject can also be an adviser. This is
with the condition that no other available adviser is at hand to assist
the enrolled students. Correspondingly, the rule of 3 groups per adviser
shall apply.
¬ In terms of the final decision regarding inputs in the study, the
instructor shall have the final say as he/she is aware of the format
being followed.

C. On Defense Procedure
There are two defenses that will be strictly followed and to be scheduled
on two separate occasions. This is due to the nature of the study composed
of lengthy parts. The two defense schedules will give the chance to both
students and panel members to be effective in the defense.
Prior to the defense, the following should have been undertaken:
¬ After the series of lectures/discussions on the subject, the
students should have prepared and presented their proposal or
concept to their instructor for approval.
¬ Once approved, the students can now proceed to write their
chapters 1, 2 and 3 following discussed guidelines.
¬ Once the first three chapters are done together with a sound
conceptual framework, the group can proceed with the
formulation of their survey questionnaires to be approved by the
instructor. (take note: chapter 1 only may be presented as a
concept form since it will be formalized after all other chapters
were done)
¬ In turn, the instructor shall have the concurrence of the adviser
of the group regarding the administration of the questionnaire
to the target respondents. (It is expected that the questionnaire
underwent the validation and reliability testing.)

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Author: Noella G Baclangen
 Once chapters 1 (optional), 2, and 3 are finalized, the group can now
be scheduled for the first defense (preliminary defense).

Pre–Defense
¬ There will be a Pre-defense that will be conducted which can be
considered as a midterm exam. The chapters to be defended will be
Chapter 2: Marketing Study and Chapter 3: Technical Study, although
Chapter 1 is part of the chapters to be completed.
¬ These two chapters compose mostly of the financial decisions that will
be presented in Chapter 5.
¬ The instructor is responsible for endorsing the students for Pre-
defense, who in turn, informs the adviser of the group of the impending
defense.
Taking Down notes
¬ During the defense, the adviser will be in charge of taking down notes
on the suggestions/corrections the panel members give. This will give
the chance for the proponents to concentrate on answering the
questions coming from the pane members during the defense.
Whenever applicable, one of the group members can help the adviser
take down notes.
¬ All suggestions/corrections are collated and given to the group for
incorporation later in the finalized manuscript.

Upon completion of both Chapters 2 and 3 considering the suggestions

and corrections from the panel members, the group can proceed for the
completion of the remaining chapters. Once completed, the group submits the
manuscript to their adviser for perusal. The instructor and the panel members
are then informed of the completion of the manuscript for possible scheduling
of the final defense.
Scheduling of the final oral defense shall conform with the convenience of
both the students and the panel members. Approval of the defense schedule
will be through the endorsement of both the adviser and the instructor.

26 | P a g e
Author: Noella G Baclangen
 Final Oral Defense
¬ The final oral defense shall proceed only when all the chapters are
completed and perused by the adviser. In addition, the endorsement
and approval for the final defense must be done by both the instructor
and the adviser.
¬ The schedule of the final oral defense is preferably the week before the
final examination or at the latest, within the examination week.
¬ The time and schedule of said defense will be determined by the
instructor in accordance with the free time of the selected panel
members of the proponents.

Taking down Notes

In the same token as the preliminary defense, it is the responsibility of
the adviser to take down notes for his/her advisee. He/She is also allowed to
assist to a certain degree, the proponents during the defense either to clarify
queries or elucidate further the answers to questions asked. This process would
eliminate misunderstandings between and among the panelists and
proponents.

The Final Paper

The proponents and the adviser are responsible for ensuring that all
suggestions/corrections during the final defense are incorporated and that the
paper is thoroughly edited before bookbinding.

Technical Review
Technical Review is a must in every study. This is to ensure that the format
is in accordance with the format designed for institutional use. Note that
technical review is different from technical edition since the latter pertains to
not only reviewing but also making some editions on the paper to harmonize
the contents of each chapter. Technical review is more of how the paper is
written in general, and how the words are written and used in particular.

D. On Defense Fees and Other Fees

The defense fees which will be collected by the instructor together with an
acknowledgment receipt with a total of Php3,250.00 shall be used to pay for
the honorarium of the feasibility committee.

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Author: Noella G Baclangen
 Schedule of Fees:
D.1. Pre-Defense
Each Panel Member = 250
Adviser = 300

D.2. Final Oral Defense

Each Panel Member = 500
Adviser = 700

The defense fees shall be given to the FS instructor either before or after
the schedule of the final defense.
The defense fees shall be disbursed by the FS instructor to the defense
committee only when the hard-bound copies of the research are submitted (or
if the paper is ready for technical review). Acknowledgment receipt shall be
issued for record purposes.

RESPONSIBILITIES OF THE FEASIBILITY STUDY COMMITTEE

A. The Feasibility Instructor:

1. guides/supervises the students in accomplishing the study;
2. monitors the students and reminds them of their timetable;
3. examines thoroughly the paper submitted by the students and gives
suggestions on what to be improved and pinpoint those that must be
obtained especially in benchmarking, charting, and collecting data;
4. gives the go signal if the study is ready for pre-defense, and together
with the adviser for the final defense;
5. collects and disburses the defense fees;
6. makes sure that the final manuscript follows the format used by the
college/institution; and
7. takes notes of the suggestions/comments during the defense.

B. The Panel Members/Chairperson:

1. thoroughly examine the manuscript submitted by the group;
2. helps address the unsatisfactory progress of the study based on the
result of the presentation during the pre-defense and final defense;
3. provides specific corrections/suggestions/comments for the
improvement of the study;

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Author: Noella G Baclangen
 4. during the editing of the papers, check and give back the manuscript
to the group within two (2) to three (3) days only; and
5. The chairperson essentially directs the other members during the
defense process and summarizes the corrections and suggestions at
the end of the defense for the adviser and proponents’ consideration.

C. The Adviser
1. Facilitates during the defense concerning the level of comprehension of
his/her advisees.
2. Performs similar functions as the panel members to include among others:
a. thorough examination of the written materials submitted by the
group;
b. helps address the unsatisfactory progress of the study based on the
result of the presentation during the pre-defense and final oral
defense; and
c. provides specific corrections/suggestions/comments for the
improvement of the study.
3. Reads and helps the group in crafting (includes edition and modification)
the final manuscript and see to it that it is worth bounding.

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Author: Noella G Baclangen
 By: Noella G. Baclangen

PART 3
FEASIBILITY FORMAT

TITLE OF THE FEASIBILITY STUDY IN • Separate the contents of this

page with appropriate spaces to
FULL CAPITALS AND IN INVERTED show symmetry. Do not use
PYRAMID FORM boldface type.

Use full capitals and single

spacing.
If long, form it as an inverted
pyramid
Do not go beyond 3 lines; do not
end the first or second line with
an article, preposition, and a
conjunction

This should appear ‘as is’

Use single spacing

Use full capitals; include middle

initial
NAME OF STUDENTS

Use full capitals; Do not put

punctuation after the month

Do not show page number, even

if it is already page “ï”

XXXXXX2017

29 | P a g e
 ENDORSEMENT

This Feasibility Study titled, TITLE (IN CAPSLOCK) and submitted by NAME OF
PROPONENTS (IN CAPSLOCK) in partial fulfillment of the requirements for the
course Feasibility study (FM 110/HM130/MM131), has been completed and
recommended for acceptance and approval for ORAL EXAMINATION.

________________________
Instructor

This is to certify that the feasibility study entitled, NAME OF THE PROPOSED

BUSINESS is hereby accepted for ORAL EXAMINATION in partial fulfillment of

the requirements of the degree BACHELOR OF SCIENCE IN BUSINESS

ADMINISTRATION MAJOR IN ___________________________________________

CHAIRPERSON
Chairperson

PANEL 1 PANEL 2
Member Member

Endorsed:

_________________________
Adviser

(Be consistent in the formation and style of the name of the panels, adviser and
other higher authorities involved.)

30| P a g e
 APPROVAL SHEET

This FEASIBILITY STUDY titled TITLE OF THE STUDY prepared and submitted

by NAME OF THE PROPONENTS (IN CAPSLOCK FORM) in partial fulfillment of

the requirements for the degree BACHELOR OF SCIENCE IN BUSINESS

ADMINISTRATION has been examined and is recommended for acceptance and

approval for ORAL EXAMINATION.

NAME OF THE ADVISER

Adviser
Date Signed: _____________

Approved by the FEASIBILITY EXAMINATION PANEL MEMBERS with the Grade

of _____________

The names
NAME OF THE CHAIRPERSON must be in
Chairperson CAPSLOCK
Date Signed: _____________ form as it is
presented
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NAME OF PANEL 1 NAME OF PANEL 2

Member Member
Date Signed: ______________ Date Signed: ________________

Accepted and approved in partial fulfillment of the requirements for the

degree BACHELOR OF SCIENCE IN MARKETING AND FINANCIAL
MANAGEMENT OR HOTEL MANAGEMENT.

Noted:
NAME OF THE DEAN ________________
Dean Date
College of Business Management

31 | P a g e

Author: Noella G Baclangen

 By: Noella G. Baclangen

ACKNOWLEDGEMENTS Use exactly the word ÁCKNOLEDGEMENTS’

Use full capitals. Do not use boldface. Center this
at the first line.
Xxx The recommended spelling is

ACKNOWLEDGEMENTS. Xxx xxx xxx xxx xxx xxx xxxx Insert two blank single-space lines here.

ccc, cc ccc ccc ccc ccccc cccc ccccc cccccc.

Indent all paragraphs by 5 spaces (0.5 tab).
Cccc ccc xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx Double-space paragraphs with each other.

xxx xxx xxx xx. Xxx xxx x xxxx x x x x x xxx x xxx x x

Use double spacing
xxx x xxx x xxx x x x x x x x x x xx x x xxxxx x x xxxx

xx xx. Insert three blank single-space lines here

Xx xx xxxx xxx. The xxxx xxxx xxxxx; Xxxxx xxxxx

Use full capitals and flush into the right margin;
xxxx . [There be two single spaces between the full name can spell the middle name in full

and the text.] xxx xxx x xxxx xxx xxxx xxx xxx. Xxxxx
Show page number here. Put it at the right
xxxxxxx xxxxx xxxx [ The name is in full capitals, and margin. It should be in ‘footer’ (not within the text
portion of the manuscript). Do this to all
flush to the right margin. The idle name can be spelled in preliminary pages.

full]. Xxxx xxx

32 | P a g e

The Proponents

Page │1
 Take note: the table of contents is in double space

EXECUTIVE SUMMARY TABLE OF CONTENTS

page
The executive summary must be presented and
Title Page . . . . . . . . . . . . . . . . . . i
summarized only on one page. If not possible, the
Endorsement . . . . . . . . . . . . . . . . ii
summary can be up to two pages maximum.
Approval Sheet . . . . . . . . . . . . . . . iii
Avoid too many discussions on the executive
Acknowledgements . . . . . . . . . . . . . iv
summary since this part gives only a picture of the whole
Executive Summary . . . . . . . . . . . . . v
study.
Table of Contents . . . . . . . . . . . . . .. vi
Make sure the executive summary attracts other
Chapter 1: Chapter Summary
investors and those interested.
A. Name of the Business . . . . . . . . . 2
The executive summary should be B. Project Long Range Objective. . . . . 3

reader/investor/individual-friendly in that once read, C. Feasibility Criteria

6. Research Method Used
they have already an idea of how it will be operated, 7. Research Locale
8. Samples and Sampling
managed, and attain further growth.
technique
9. Data Gathering Tool
Hence, the executive summary captures the whole
10. Methods of Data Analysis
33 | P a g e

idea your study wants to present to prospective investors. D. Findings and Conclusion
Major Assumptions and Conclusions

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Author: Noella G Baclangen

 Follow the format to the rest of the chapters Do not show the page number on the first page of a
chapter or major section (such as Chapter 2;
CHAPTER 1
Marketing Study, Chapter 3; Technical Study, etc.)
PROJECT SUMMARY/CHAPTER SUMMARY
Write Chapter 1 and Chapter Summary at the center
of the first line.
Background of the Study
Type it in full capitals, but not in boldface. Do the
same in every other chapter of the study
This part of the study discusses what is the nature of

the study, the reason for its establishment, and what’s behind
Insert two blank single spaces here
the proposal.

It includes other studies that may support the

Delineate divisions within a chapter by a LEFT
HEADING. The left heading is in title case, not
proposed feasibility study and other research that is
boldface, not italicized. It has no end punctuation. If it
has two or more lines, it is single spaced and aligned.
connected to your objectives.

A. Name of the Business

Always follow this spacing after each division of every
chapter.
The name of the business is Feasibility Study.

B. Project Long-Range Objective

This part composes the vision, mission, and long-

range objective of your study. Objectives must be measurable

34 | P a g e

within a specified period of time such as: a 10% increase of

income; or launching new services by the year 5.

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Author: Noella G Baclangen

 Introduce a figure (Figure 1) in the text before showing SAMPLE of a Page that contains a figure
it. Xxxx xxxxx xxxx xxxx xxxx xxx . [There should be
at least a space before the boundary of the figure]. Xxx
xxx xxx xx. In the text, introduce figure before showing it.

1| Page of the
Insert two blank single space lines above the boundary

figure.

Figure 1: Location Layout

The figure caption is placed under the figure. It has

the same font style and form as the text. It is set flush to the
Figure 2. Xxxxxxx
left margin. If the figure caption is long enough it must be up
Place the figure caption under the figure. Write the caption in
to two lines, it is single-spaced, with the second line starting sentence case. The caption has the same font size as of those
text. It is set flush on the left margin.
under the first line after the figure number. It does not have

any end punctuation. It is not underlined, nor italics. There is Insert one blank single space above the caption.

one single space on the caption.

Insert two blank spaces below the caption

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Author: Noella G Baclangen

 Xxxxxx xxx xxx xxx xxx xx a ccc xxxx and xxx the xxx. SAMPLE of that page that contains a Table

A table (Table 1) is introduced before it is shown. The caption In the text introduce first the table before showing it.

is placed above the table. There are 2 blank single spaces above Insert two blank spaces above the table caption.

the caption and one blank single space below the caption. If the
Place the table title/caption above the table. Write it in
title/caption of the table has two or more lines, it is single- sentence case. The title/caption has the same font
style and size as the text. It is set flush on the left
spaced with the second line starting under the first line after margin.

the table number. Use single spacing if it has two or more lines with the
second line starting under the line after the table
number
Table 1. Frequency of the Number of Buyers of Green Tea
Beneath the Starry Starry Night Insert one blank space line below the caption

PARTICULARS YEAR RESPONSE Type the header row, or the first level in full capitals.
Xxxxxxx 123 Zzz
Use double lines used at the top and bottom of the
Xxxxxxxx 123 Zzz table
Xxxxxxx 123 Zzz
xxxxxxxx 123 Zzz Insert two blank single space lines after the table.

Total 321 Ccc

Table 2. Title

Below the table is the analysis and interpretation of PARTICULARS YEAR RESPONSE
Xxxxxxx 123 Zzz
what is presented in the table. The table does not contain any Xxxxxxxx 123 Zzz
Xxxxxxx 123 Zzz
36 | P a g e

vertical signs. Horizontal lines are only for the header and
xxxxxxxx 123 Zzz
bottom rows.

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Author: Noella G Baclangen

 If the table is too long to fit the page, then
continue it on the next page following the
format below

Table 3. Continued …

RESPONSE If the Table is LONG, continue it on the next page.

PARTICULARS YEAR
Note that a table can have a font and font size (usually
Xxxxxxx 123 Zzz smaller) that is different from that of the main text.
Xxxxxxxx 123 Zzz
Xxxxxxx 123 Zzz
xxxxxxxx 123 Zzz The continuation table includes only the table number
and the word ‘Continued’ followed by three dots.
Total 321 Ccc
Legends: Zzz = xxx; FFF = ccc; GGG = mmm Again, insert one blank single space line below the
caption/table title
Xxxx [The continuation of the table should contain the
The continuation of the table should contain the same
same column headings]. Xxxxx The legend font size is smaller column headings.
(up to size 10 – up to 9 if necessary) and the font style is the
The first level is full capitals; the second level, if any, is
same as those in the table, and can be single – spaced. It in title case.
should be one single spaced below the table. Xxx xxxx xxxxx Use double-line at the bottom of the table
xxxxx. There are two single spaces after the table or the Insert two blank single space lines after the table
legend, as appropriate (Banaag, 2005; Greggy, 2004). Xxxxx

xxxxx xxxxx xxxxx xxx xxxx xxx xxxx. If there are numbers

with decimal points, the decimal points are aligned

37 | P a g e

(Gualdardo, et al., 2009).

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Author: Noella G Baclangen

 APPENDIX A

Title of the Appendix A Do not show the page number on the first page of every major
section, such as the APPENDICES.

Put “APPENDIX A” at the center of the first line. Write it in full

Xxxxxxx xx Xxxxxx capitals, but do not use boldface, underlines or italics.
Xxxxxxxxxxxx xxxxxxxxxx Xxxxxxx
Xxxxxx Xxxxxxxxx Insert two blank single space lines here

Type the title of the appendix in title case

Insert three blank single space lines here

[The appendices contain instruments like the questionnaire, The appendix can contain single spaced text
interview schedule, letters of transmittal, decrees or laws, sets
of raw data, statistical computations or other relevant
information.] READ ME
38 | P a g e

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Author: Noella G Baclangen

 By: Noella G. Baclangen

OTHER CONSIDERATIONS

Executive summary

The executive summary of the study contains a brief introduction,

methods, results, and conclusion. It should be written simply and in
paragraph form. It should not be more than 2 pages. It contains a
summary that can attract further investors.

Acknowledgements

Use the third person in writing the Acknowledgements. Example: “The

author would like to thank the following: ….”. Put dedications, if any, in
this section, because there is no separate section for DEDICATION.

Conclusions

Your conclusions are generalizations that you can glean from your
results. Write them as inferences: do not repeat what have you found
after conducting the surveys and findings.

Recommendations

Make your recommendations specific. They should arise from your

results. Anything that you lacked to address and failed to sort out or
make sure of are the ones stated in the recommendations. You can offer
the conduct of specific actions or of further research.

Attachments

This part contains the documents and legal basis that supports your
proposal. It contains the business permit, sanitary permit, Income tax
return (ITR), Lot title, fire safety inspection certificate, registration of
corporations and partnerships with the SEC, etc.

39 | P a g e

Author: Noella G Baclangen

 PRE-DEFENSE RUBRICS

College of Business Management

Feasibility Study
Rubrics for Feasibility Pre-defense Evaluation
Group Name: __________________________, ______________________________,
_______________________, ____________________________, _______________________________

A. Introduction
Emerging Developing Well done Excellent
1 2 3 4 5
No or little introduction Interesting or engaging introduction
Comment: Comment:
B. Organization
Emerging Developing Well done Excellent
1 2 3 4 5
Disorganized or poorly organized • Well organized and easy to follow
Comment: • Smooth transition
Comment:

C. Delivery
Emerging Developing Well done Excellent
1 2 3 4 5
• Manuscript was read or seemed memorized • Speech was clear, smooth and
• Speech was too slow/fast/soft articulate
• Eye contact lacking or absent • Voice projection and spacing effective
• Delivery unsure, uncomfortable, stiff, • Eye contact appropriate, help connect
unprepared to panelists
40 | P a g e

• Delivery comfortable, poised and

Comment: prepared

Comment:

D. Content
Emerging Developing Well done Excellent
1 2 3 4 5
• Paper and presentation highly technical for audience • General audience can understand the
• Terms undefined or minimally defined; background paper presentation
information lacking; or assumptions lacking • Key terms defined and necessary
• Presentation deficient in evaluation and synthesis information provided
• Assumptions surfaced
Comment: • Presentation information evaluated and
well synthesized

Comment:

40 | P a g e

Author: Noella G Baclangen

 • Marketing Chapter

• Technical Chapter

E. Response to Question
Emerging Developing Well done Excellent
1 2 3 4 5
Misunderstands questions; sometimes can Answers questions well with reference to
not answer questions own work; shows knowledge of subject

Comment: Comment:

TOTAL SCORE:
Name of Panel:
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Author: Noella G Baclangen

 REFERENCES

Al-Muharrami, S. Economic Feasibility: Preparation and Analysis. Academia Publication

and Outreach Dept.

Blokdyk, Gerardus, 2020. Feasibility A Complete Guide. Scribd Inc.

Ditablan, Eustaquio, 2009. Feasibility Study Handbook. National Book Store, 24K
Printing Co., INC

Prof. Masangkay, B. et.al, 2014. Business Feasibility Study: A Writing Experience.

Mindshapers Co., INC.

ResearchGate, 2020. A Practical Guide to Writing A Feasibility Study.

www.researchgate.net/publicaiton

WEBSITE SOURCES

Smallbusiness.wa.gov.au/marketing/marketing-promotion-strategies

mbaskool.com – www.mbaskool.com/business-concepts

Association for Project Management – www.apm.org.uk/resources

Corporate Finance Institute –

https://corporatefinanceinstitute.com/resources/management/feasibility-study/

projectmanager.com – https://www.projectmanager.com/training/how-to-conduct-a-
feasibility-study
42 | P a g e

Yanka Industries, Inc – https://www.masterclass.com/articles/feasibility-study

projectsmart.co.uk – https://www.projectsmart.co.uk/requirements-
management/elements-of-a-good-feasibility-study.php

grit.ph – https://grit.ph/feasibility-study/

wecoop.eu – https://wecoop.eu/regional-knowledge-centre/project-development/

42 | P a g e

Author: Noella G Baclangen

 By: Noella G. Baclangen

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Author: Noella G Baclangen