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huynhhuuloc411
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2 views2 pages

Case

Uploaded by

huynhhuuloc411
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Business Description

What products or services does the business offer?

- Selling organic food to customer

What type of business model does the business follow (e.g. B2C, B2B, etc)?

- B2C

Is the business brick and mortar, online, both?

- Offline restaurant

What contextual information is needed to connect your business description to your SMART Goal
and KPIs? (e.g. a new product is being offered)

- Open new location

SMART Goal

Write a SMART Goal for the business you have selected. Make sure your goal directly
relates to the business and that your business description provides all contextual information
necessary to connect with your SMART Goal. Make sure your SMART Goal meets the five
criteria necessary to make it “SMART”:

 Specific - What needs to be done?


 Measurable - Can it be measured?
 Achievable - Can it be done?
 Relevant - Should it be done?
 Time-bound - When will it be done?
Note: You can upload the same projects worksheet document in all three submission places.
You do NOT need to separate out each of the worksheets.

- Increase 10% customer (1000 new customer) for new location by using ads at mars

KPIs

Draft three Key Performance Indicators. Each KPI should:

 Directly relate to the business and the SMART goal you drafted
 Be quantitative (able to be measured with numerical values)
 Be directional (be able to go up or down)
 Include the metric you will use to track the KPI
Note: You can upload the same projects worksheet document in all three submission places.
You do NOT need to separate out each of the worksheets.
- Conversion of ads is 50%
- 10 organic post reach 1000 people in this location
- Using brocher to deliver message to local

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