Summer Internship Report

on

A Study On Consumer Satisfaction Of Brand Development Analysis Of Surya

Roshni Ltd.

Submitted for the partial fulfillment of the requirement

for the award of the Degree of

Masters of Business Administration

by

Abhay Singh Shekhawat

Under the Supervision/Guidance of

Dr. Vijay Kumar Jain

HOD , Department Of Management Studies, DIT University

DIT UNIVERSITY, DEHRADUN, INDIA

September 2024
 DECLARATION

This is to certify that the Project / “A Study On Consumer Satisfaction And Brand
Development Analysis Of Surya Roshni Ltd.” in partial fulfillment of the requirement for the
award of the Diploma / Degree of Masters of Business Administration in Marketing submitted
to DIT University, Dehradun, Uttarakhand, India, is an authentic record of bonafide work carried
out by me, under the supervision /guidance of Dr. Vijay Kumar Jain The matter embodied in this
Project/ has not been submitted for the award of any other degree or diploma to any
University/Institution.

Abhay Shekhawat

Roll No: 1000020070

Date:

Place: Dehradun
 CERTIFICATE

This is to certify that the Project “Consumer Satisfaction And Brand Development Analysis
Of Surya Roshni Ltd” in partial fulfillment of the requirement for the award of the Diploma /
Degree Masters Of Business Administration in Marketing, submitted to DIT University,
Dehradun , Uttarakhand, India, is an authentic record of bonafide research work carried out by
Mr. Abhay Singh Shekhawat Roll No 1000020070 under my supervision/ guidance.

Dr. Vijay Kumar Jain

Supervisor(s)/Guide

Date:

Place: Dehradun
Certification Of Completion
S.N. PARTICULARS PAGE
NOS.
1 Abstract 8
2 Introduction 9
3 Products Lineup 9-10
4 Objectives of Internship 14
5 Marketing Department Overview 15-17
6 Marketing Communications and 18-20
Brand Development At Surya Roshni.
7 Internship Experience 21-22
8 Projects Undertaken In Brand 23-27
Development And Marketing
Communications
9 Analysis And Findings 28-30
10 Conclusions And Recommendations 31-34
11 References 35
Abbreviations:
•BOD: Board of Directors
•DIT University: Dehradun Institute of Technology University
•Marketing
•HOD: Head of Department
•MBA: Masters of Business Administration
•SoLAM: School of Liberal Arts and Management

• Surya Roshni Ltd.: The Indian market leading manufacturer of lighting and appliances,
renowned for its wide array of LED lights fixtures, steel tubes; consumer durables

MARKETING : Basically, MARKETING training programs which aimed to impart technical

or functional skills among employees with a pre-defined curriculum.

Employee Engagement, or initiatives and activities aimed at spiking employee involvement-

cum-interest towards the organization;

• Grievance Handling: Systems that are put in place for managing and resoling complaints of
employees related to the workplace

Employee Relations: MARKETING activities focused on maintaining employer-employee

relationships that contribute to satisfactory productivity, motivation and morale.

• Conflict Resolution Training: Education programs that provide employees with training
qualifications and skills required to manage workplace conflicts effectively.

Leadership Development Programs: I was a promising employee at Surya Roshni Ltd., eager
to climb the corporate ladder. The company recognizes Ir potential and invests in Ir growth by
providing I with specialized training programs. These programs aren't just about learning
theories; they're about developing the leadership skills I need to inspire and guide others, to make
tough decisions, and to navigate the complexities of the business world.

Technical Skills Training: I was a dedicated technician at the Gwalior Plant, passionate about Ir
work. To stay ahead of the curve, the company offers I continuous learning opportunities. These
training programs equip I with the latest technical skills and knowledge, ensuring that I can
tackle even the most challenging tasks with confidence and expertise.
Gwalior Plant: The Gwalior Plant is more than just a manufacturing facility; it's a bustling hub
of innovation and production. Here, dedicated teams of skilled workers come together to create
high-quality steel pipes and lighting solutions that illuminate homes and businesses across the
country. The plant is a testament to Surya Roshni Ltd.'s commitment to excellence and its
dedication to providing essential products to its customers.

Bahadurgarh Plant : Here, dedicated teams of engineers and technicians work tirelessly to
develop a wide range of consumer lighting products, from sleek LED bulbs to energy-efficient
appliances. The plant is a hub of innovation, constantly pushing the boundaries of lighting
technology to bring brighter and more sustainable solutions to homes and businesses across the
nation.

Kashipur Plant: Here, state-of-the-art machinery and skilled workers come together to create
durable and reliable PVC pipes and other consumer durable products. The plant's commitment to
quality and efficiency ensures that customers receive products that meet their highest standards.

Malanpur Plant : The Malanpur Plant is a beacon of innovation in the lighting industry.
Located in the heart of Madhya Pradesh, this facility is dedicated to producing innovative and
energy-efficient LED lighting solutions. With a focus on sustainability and cutting-edge
technology, the plant is helping to shape the future of lighting and reduce the nation's carbon
footprint.

Employee Engagement and Customer Experience: At Surya Roshni Ltd., employees are more
than just workers; they are valued members of a close-knit family. The company invests in their
growth and development tMarketingough regular employee engagement initiatives, fostering a
positive and collaborative work environment.

Beyond the workplace, Surya Roshni Ltd. is dedicated to delivering exceptional customer
experiences. By leveraging digital marketing and e-commerce platforms, the company connects
with customers on a personal level, understanding their needs and providing timely solutions.
This commitment to customer satisfaction is the cornerstone of Surya Roshni Ltd.'s success.
 Abstract
I’ve just landed a summer internship at Surya Roshni Ltd., a renowned manufacturer with a
reputation for quality and innovation. As an intern in the MARKETING department, Ir goal is to
dive deep into the world of employee relations and explore how the company invests in its
people tMarketingough training and development.

My journey begins with a comprehensive overview of Surya Roshni Ltd. I learned about its
rich history, its commitment to sustainability, and its state-of-the-art manufacturing facilities. I
discover that the company places a high value on employee satisfaction and fosters a positive
work environment.

Next, I delved into the intricacies of the Marketing department. I learn about the various
functions within the department, with a particular focus on Training and Development. I discover
how the MARKETING team plays a crucial role in ensuring that employees have the skills and
knowledge they need to succeed.

As I internship progresses, I gain firsthand experience in the world of training and

development. I participate in employee engagement workshops, witness technical skills training
sessions, and observe leadership development programs in action. I even help coordinate training
initiatives and gather feedback from employees.

One of I most significant projects is a survey to evaluate employee satisfaction with training
programs. I designed the survey, collected data, and analyze the results. I findings reveal both
strengths and areas for improvement, providing valuable insights for the MARKETING team.

At the end of My internship, I reflected on the importance of training and development in

fostering a skilled and motivated workforce. I realized that by investing in its employees,
Surya Roshni Ltd. is not only building a strong team but also securing its future success.
Chapter 1

Introduction

1.1 Company Profile

Surya Roshni Ltd.: Illuminating Lives and Building Futures

Surya Roshni is like a trusted friend, always there to provide reliable

and innovative solutions. Their lighting products, from traditional bulbs to cutting-edge LED
solutions, have illuminated countless spaces across India. And their steel pipes have been the
backbone of countless construction projects, from towering skyscrapers to humble homes.

Surya Roshni is a family, a team of dedicated professionals who work together to achieve their
goals. They're passionate about what they do, and it shows in the quality of their products and
services.

it's more than just a light bulb or a steel pipe. It's a symbol of quality, innovation, and a
commitment to illuminating lives and building futures.

Product Lineup :
Composition of BOD and its Committees:

Board of Directors:

• Sh. Jaiprakash Agarwal – Chairman & Managing Director

• Sh.Raju Bista –Managing Director
• Sh. Vinay Surya – Managing Director
• Smt. Urmil Agarwal – Director
• Sh. T.S Bhattacharya – Independent Director
• Sh. SS Khurana – Independent Director
• Sh. Sunil Sikka – Independent Director
• Sh. Naresh Agarwal– Independent Director
Current Scenario

Surya Roshni's secret weapon is its extensive network of dealers and its ability to reach
customers far and wide. It's like having a fleet of ships delivering their products to every corner
of India. And with the power of digital marketing, they're casting a wide net to attract even more
customers.
The global pandemic was a storm that shook the world, but Surya Roshni weathered it with
resilience. They adapted quickly, embracing technology to keep their business running smoothly.
It was like a ship's captain adjusting the sails to catch the wind and stay on course.

Surya Roshni is not just a company; it's a force to be reckoned with. They're ready to face
whatever challenges the future may bring, and they're confident that they'll continue to be a
leader in the lighting and steel pipe industries.

For the Glance Annual Report 2023-2024 showing the Key Performance Indicators (in
crores)
1.2 Objectives of the Internship

I’ve joining a team of creative minds tasked with crafting Surya Roshni's story and making sure
it resonates with customers. I’ve learnt how to build a strong brand identity, engage with people
tMarketingough captivating marketing campaigns, and use effective communication strategies to
make Surya Roshni stand out from the crowd.

I'll get hands dirty with real-world projects, like analyzing customer feedback, studying
competitors, and brainstorming new marketing ideas. It's like being part of a creative agency,
working to make Surya Roshni's brand shine brighter than ever before.

This internship is more than just a job; it's an opportunity to learn, grow, and make a real impact.
I'’ve gained valuable experience that will set me up for success in future career. And I'll
contribute to the ongoing efforts to strengthen Surya Roshni's brand and build lasting
relationships with customers.
 Chapter 2 :
Marketing
Department Overview
2.1

Structure And Function

They're the architects of the brand, building a strong and recognizable identity. They're the
storytellers, weaving captivating narratives marketing communications. They're the detectives,
uncovering customer insights market research. They're the digital wizards, harnessing the power
of the internet to reach new audiences. They're the advertisers, crafting compelling messages that
grab attention. And they're the relationship builders, nurturing strong connections with
customers.
hey're like detectives, investigating the needs of each employee to determine what kind of
training they need. Then, they become creative designers, crafting engaging and effective
training programs that are tailored to those needs.
They're also like scientists, carefully evaluating the results of their training programs to see if
they're making a real difference. They're always looking for ways to improve, just like a good
scientist is always looking for new discoveries.
The Training and Development team is the backbone of Surya Roshni Ltd., ensuring that
employees have the tools they need to excel in their roles and contribute to the company's
success.
The Training and Development team at Surya Roshni Ltd. is like a team of skilled educators,
each with their own unique expertise. They work together to create a diverse and engaging
learning experience for employees.
They're like welcoming hosts, welcoming new employees with orientation programs that help
them feel at home and understand the company culture. They're like patient tutors, providing
tailored technical training to help employees master their specific job roles. They're like
experienced mentors, guiding employees on their leadership journeys Marketing development
programs. And they're like lifelong learners, encouraging continuous professional
development ,Brand Development workshops and other learning opportunities.
This team is dedicated to providing employees with the tools and knowledge they need to
succeed, and they're always looking for new and innovative ways to make learning engaging and
effective.
They're like chefs, creating a delicious and satisfying meal of learning opportunities. They want
employees to enjoy the process of learning and feel motivated to continue growing.
By investing in employee development, the Marketing department is creating a positive and
fulfilling work environment. This not only improves employee performance but also helps to
retain top talent and reduce turnover. It's a win-win situation for both the employees and the
company.
They're like engineers, always looking for ways to improve their designs. They're constantly
refining their training programs to ensure that they're aligned with the company's goals and the
needs of the employees.
By continuously improving their training initiatives, the Marketing department is helping Surya
Roshni Ltd. stay ahead of the curve. They're ensuring that the company has a skilled and
motivated workforce that is ready to tackle any challenge. It's like having a team of superheroes
working together to achieve great things.
Chapter 3:
Marketing Communication And
Brand Development At Surya Roshni
Ltd.
3.1 Importance of Training and Development
Surya Roshni Ltd. is like a garden, and their employees are the precious flowers that bloom
there. To ensure these flowers grow strong and beautiful, they need constant nourishment and
care.
It's like providing a gardener with the right tools and techniques. When employees are well-
trained, they're more productive, happier in their jobs, and less likely to leave. This creates a
positive and supportive work environment, which is essential for building a strong brand.
A company with well-trained employees is like a ship with a skilled crew. They're better
equipped to navigate the challenges of the market and reach their destination successfully. Surya
Roshni's commitment to training and development is a clear sign that they're investing in their
future and the future of their employees.

3.2 Real Life Training programs In Marketing Communications and Brand Development.
1. Digital Marketing Training: I was a marketer eager to navigate the digital landscape. These
training programs equip you with the tools and knowledge to master search engine optimization,
pay-per-click advertising, social media marketing, and content creation. It's like learning how to
drive a car in the digital world.
2. Brand Management Workshops: I was the architect of company's brand. These workshops
teach you how to craft a unique identity, position your brand effectively, and create a strategy
that resonates with your target audience. It's like building a house – you need a solid foundation
and a clear vision.
3. Content Creation and Storytelling Courses: You're a storyteller, weaving tales that
captivate your audience. These courses help you create compelling content that informs,
educates, and inspires. It's like learning the art of storytelling, from crafting a compelling
narrative to choosing the right words.
4. Public Relations Training: You're the company's spokesperson, managing its reputation in
the public eye. These training programs teach you how to handle media inquiries, navigate
crises, and build positive relationships with stakeholders. It's like being a diplomat, negotiating
and building bridges.
5. Sales and Marketing Alignment Programs: I was a part of a team working towards a
common goal. These programs teach you how to collaborate effectively with sales team,
ensuring that marketing efforts directly support their efforts to generate leads and close deals. It's
like a well-orchestrated symphony, where everyone plays their part in harmony.
6. Social Media Marketing Workshops: Imagining that I was a social media influencer,
building a community around your brand. These workshops teached me how to leverage social
media platforms to connect with your audience, increase brand awareness, and drive
engagement. It's like hosting a party, inviting people in and making them feel welcome.
7. Customer Experience (CX) Training: I was the face of your company, interacting with
customers on a daily basis. These training programs teach you how to deliver exceptional
customer service, build loyalty, and create positive brand experiences. It's like being a gracious
host, making your guests feel valued and appreciated.
Chapter 4
Internship Experience
4.1 Orientation And Training
It's like attending a welcome party where you meet everyone and learn the ropes. You'll discover
the company's values, understand their goals, and learn what they expect from you. It's a great
way to get a feel for the company culture and make sure you're on the same page.
I’ll learn about Surya Roshni's mission, their vision for the future, and how they plan to achieve
their goals. I’ll also understand the importance of excellence, innovation, and taking care of
employees. It's like getting a sneak peek behind the scenes and understanding what makes Surya
Roshni tick.
I’ll be equipped with the knowledge and skills to make a real impact at Surya Roshni. I’ll be able
to contribute to the company's marketing efforts and help them reach new heights. It's like being
given a secret weapon that will help you succeed.

4.2 Daily Responsibilities and Tasks

1. Market Research: Uncovering clues about the market. I'll research industry trends, analyze
competitors, and understand what customers want. It's like solving a puzzle to find the perfect
spot for your brand.
2.Content Creation: I was a storyteller, crafting tales that captivate your audience. I was
coordinating with the team who write blog posts, social media updates, and press releases that
reflect the brand's personality and values. It's like writing a script for a compelling story.
3.Social Media Management: I was coordinating with a social media influencer team, building
a community around the brand. I was helping to create engaging content, interact with followers,
and monitor trends to stay ahead of the curve. It's like hosting a party and making sure everyone
has a good time.
4. Campaign Support: I was part of a team planning a marketing campaign. I brainstormed
ideas, collaborate with others, and help execute the plan. It's like being part of a creative team
working together to achieve a common goal.
5. Collaboration with Cross-Functional Teams: I was a bridge between different departments.
I worked closely with sales and product teams to ensure that marketing efforts align with their
goals. It's like being a conductor, keeping everyone in harmony.
6. Event Coordination: I was an event planner, organizing exciting events to showcase the
brand. I helped create materials, coordinate logistics, and ensure everything runs smoothly. It's
like putting on a show.
7. Learning and Development: I was a lifelong learner, constantly expanding my knowledge.
I'll stay updated on industry trends, attend training sessions, and develop your skills as a
MarCom and brand management professional. It's like being a student, always eager to learn and
grow.
Chapter 5 :
Projects Undertaken In Brand
Development And Marketing
Communications
1.Brand Awareness Campaign: I was the creative director of a blockbuster movie, crafting a
captivating story about Surya Roshni. I will be creating eye-catching visuals, write compelling
scripts, and distribute them through various channels.
2. Customer Satisfaction Survey: Designed and conducted a survey to gather customer
feedback on product quality and brand perception. Analyzed survey results to provide insights
and recommendations for enhancing customer engagement and satisfaction.
3. Competitor Analysis Report: Conducted a comprehensive analysis of competitors’
marketing strategies and brand positioning. Presented findings to the marketing team to identify
opportunities for differentiation and improvement.
4. Social Media Strategy Development: Assisted in creating a strategic plan for the company’s
social media presence, including content calendars and engagement tactics. Monitored social
media metrics and adjusted strategies based on performance.
5. Content Marketing Project: Created blog posts and articles highlighting product features,
industry trends, and customer success stories to establish the brand as a thought leader.
Collaborated with the design team to ensure content alignment with brand guidelines.
6. Product Launch Support: Assisted in the planning and execution of a new product launch,
including developing promotional materials and coordinating events. Created social media
campaigns to generate buzz and drive interest in the new product.
7. Email Marketing Campaign: Developed targeted email campaigns to engage existing
customers and promote new products or offers. Analyzed open rates and engagement metrics to
refine future email marketing strategies.
8. Internal Communication Initiative: Developed an internal newsletter to keep employees
informed about marketing initiatives and brand developments. Gathered insights from various
departments to include in the newsletter.

Methodology
The methodologies employed for the projects were conducted under structured approaches in
order to achieve fruitful results. Some of the main steps include:

Research and Analysis:

Carried out extensive market research to understand industry trends, competitor strategies, as
well as customer preferences.
Surveys, interviews, and focus groups were conducted to collect data pertinent to both the brand
and the marketing efforts made .
Strategy Development:
I collaborated with the marketing department to look for insights from the data collected for it to
be used as a strategy in developing brand campaign plans.
Moreover, I ensured clear objectives and KPIs were set to measure the success of marketing
programs.

Content Creation:
Developed a variety of marketing collaterals such as content for social media, blog posts,
newsletters, and other promotionals that aligned with the brand messaging and guidelines.
Brainstormed with the team to come up with innovative ideas for content creation.

Execution:
Carried out various marketing campaigns across social media, e-mail and traditional media
channels thereby streamlining the message.
Worked on cross-functional teams which include sales and design in successful executions of
campaigns and events.

Monitoring and Evaluation:

Analytical tools were used in monitoring campaign performances and to track engagement
metrics, ultimately assessing the campaign.
After the campaign, a review of the campaign was done to evaluate its results on the KPI set, to
gather feedback for improvement.

Feedback and Change:

Stakeholders' feedback from the team members and customers was collected regarding
marketing strategies for improvement in them and about content for marketing.
The campaign was altered according to the insights and data analysis carried out to illustrate
better efficiency and coverage.\

Documentation and Reporting:

Documented project processes, findings, and results for future reference and learning
Prepared detailed reports and presentations on project outcomes, insights, and recommendations
to be passed on to the marketing team.
 Age Gender

20-30 30-40 40-50 50-60 Male Female

Data Of 50 Respondents

Social Media Engagement (Age Wise)

18

16

14

12

10

0
20-30 30-40 40-50

Age
 Satisfaction Level of employeed with the content and
brand development strategies.(By Age)

20
18
16
14
12
10
8
6
4
2
0
20-30 30-40 40-50 50-60

Satisfaction Level of employeed with the content and brand development strategies.(By Age)

1.High Content of Brand Development : The results showed that most employees were
satisfied with the relevance and quality of the content of the Content posted and executions made
during this tenure, which means that programs were performed according to requirements of
jobs.

2.Employees Praise on Trainers: The trainers were appreciated for their skill and teaching
methods conducted during the training sessions that showed that these sessions were carried out
and delivered very effectively and outstandingly.

3.Areas that Need to be Improved: There are so many aspects that require a higher level of
improvement including a greater need for more practice to be carried out in the training sessions,
updated materials developed that align with more current industry trends, and an increased
frequency of training.

Proposals for Improvement Based on the findings of the survey, several proposals are made with
a view to improving the training programs. One such proposal is the addition of more
interaction-based topics with higher training sessions and revised training materials according to
the changes and developments happening in the current scenario.
Chapter 6 :
Analysis And Findings
6.1Employees' Perceptions of the Value of Training:
A vast majority of the employees perceived the training as very positive and could see how the
material would have relevance to them in their jobs. Most respondents indicated that the training
demystified for them what the brand's message is and which marketing channels one should be
using. Thus, most of them felt more confident about what they have been assigned to do.

6.2 Effects on Consistency in Branding

The training sessions largely contributed to achieving more consistency in brand messaging
across different departments. The employees believed that they were more connected with the
company vision and goals; hence, this improved their ability to communicate the brands to the
customers and stakeholders.

6.3 Skill Development in Key Areas:

The evaluation proved that employees have advanced their skills in critical areas, such as digital
marketing, customer relationship management, and brand storytelling. These skill improvements
will prove useful in formulating highly effective marketing strategies whose appeal to targeted
audiences can greatly contribute to fostering brand loyalty.

6.4 Engagement Levels After the Training

Engagement surveys conducted after the training programs showed a significant increase in
employees' levels of engagement. Many participants were found to be more inspired and attached
to the brand's mission, which is critical for the development of brand ambassadors within the
organization.

6.5 Feedback for Improvement:

From the feedback received from the participants, many areas were identified that require
improvement. Employees felt the need for incorporating more experiential and interactive hands-
on training sessions that must include workshops along with real case studies, which would have
proven helpful for their learning experience as well as the practical implementation of
knowledge.

6.6 Upgrading the Content Meant to be Sought:

Of course, this would require constant renewal of the training material because current trends as
well as current practices in marketing communications are constantly changing. "It is basic," one
employee says, "if you want to compete in marketing." Recommendations for Future Initiatives:

By findings, I propose a system of structured feedback processes that continuously seek insight
from employees to improve the training programs in adapting to the dynamic needs of the
marketing team.
Also, developing relationships with industry experts through guest lectures and/or workshops
provides new insights and improves the training curriculum.

Conclusion:
The analysis carried out during my internship with Surya Roshni Ltd. shows that, indeed, the
programs of training and development play a very significant role in brand development and
marketing communications. On leveraging such insights through this analysis, the organization is
sure to improve its training initiatives, enhancing the performance of employees and
strengthening the strength of the brand within the marketplace.
Chapter 7:
Conclusion And
Recommendations
My internship experience at the Marketing Communications and Brand Development department
of Surya Roshni Ltd. was highly enriching and enlightening with further professional growth and
insight into the industry.
This experience at the company allowed me to undertake several projects and initiatives that
broadened my knowledge on the wide role marketing communications play in making a brand a
success.

The major learnings from my internship include:

This also enabled me to be aware that branding is not created without thorough and coherent
brand messaging for the purposes of reaching target audiences. The right approach regarding
how to deliver those values and mission of the brand has been fundamental in generating
customer loyalty and reputation for the brand.

Employee Engagement:
Such trainings and developments indicated how employee engagement is necessary to construct
a brand. Engaged employees are branded as ambassadors, and whatever the employees know
about the brand ends up being passed on to customers and related stakeholders.

Data-Driven Decision Making:

Surveys and feedback analysis strongly highlight the importance of data in marketing strategy.
While gathering data from employees as well as customers, their suggestions serve excellent
opportunities to alter tactics as per needs and stay ahead in the market.

Digital Marketing Trends:

Hands-on experience of digital marketing strategies, which teach one how to use social media,
content marketing, and e-commerce platforms to increase brand visibility and expand its
outreach. It is an essential insight for the current digital-first world.

Continuous Improvement:
The feedback mechanisms established during the internship reinforced the call for continuous
improvement in marketing initiatives. Regular evaluations of the effectiveness of policies
designed for training and communication will ascertain that any intervention is relevant and
impactful.

Conclusion
My internship at Surya Roshni Ltd. has equipped me with practical skills and theoretical know-
how, both necessary for career success in marketing communications and brand development. I
feel truly blessed to be a part of the meaningful projects and work with talented members, and
with this, I realize that this experience has put me on even greater standing with my passion in
the field; now, I am ready to face future opportunities that the marketing industry may bring
about.

Recommendations
Using experiences and observations during my internship at the Marketing Communications and
Brand Development department at Surya Roshni Ltd, I have developed several recommendations
to improve future initiatives:

1.Improvements in Training Programs:

Develop training modules that can be very interactive, may include real world applications, case
studies and practical activity-based sessions that would help keep staff more alive and have the
ability to elaborate concepts into practical situations.

2.Marketing Material Upgrades:

Develop a strategy on frequent reviewing and updating of marketing materials incorporating the
latest industry trends and companies' developments to ensure that all communications remain
relevant and effective to the target audience.

3.Hear from the Employees

Implement a structured way of having employees offer their feedback both after attending
training sessions and also after marketing campaigns. Continuous input will enable the
establishment of areas for improvement and ways to adapt to better serve the needs of employees
and customers as well.

4.Building Cross-Department Collab

Foster effective coordination and cooperation of marketing communications with other functions
like sales, product development, and customer service. This will make the messaging and
strategy across the organization more harmonized.

5.Use Digital Means:

Invest in advanced digital marketing tools and analytics platforms that monitor campaign
performance and customer engagement. Use data analytics to empower marketers to make
decisions and optimize strategies based on measurable outcomes.

6.Enhance Social Media Footprint:

Encourage engagement with social media audiences by targeting specific campaigns, interactive
content, and influencer partnerships. A large social media presence directly increases brand
recognition and deepens relationships with customers.
7.Marketing Communication will Emphasize Sustainability Initiatives:
Highlight and amplify any and all environmental or corporate social responsibility initiatives in
marketing communications. The consumer today is drawn to a brand that can demonstrate a
positive social conscience and responsibility toward the environment.

8.Create a Mentorship Program:

An in-house mentorship program within the marketing department can be developed to share
knowledge and skills. A mentorship of an experienced professional with an intern or a junior
employee can create a learning culture and improve or accelerate their career development.

9.Regular brand audits

The brand should be executed regularly to ascertain perception and effectiveness of the brand in
the market. This process will identify strengths, weakness, opportunities, and threats, thus
keeping the brand afloat in the competitive market.

10.Industry Workshops
Hosting industry workshops for the team members is beneficial to enhance their knowledge in
different markets. Presentation and deliberation of current market trends, innovations, and brand
strategy can be undertaken through workshops.
Organization of industry expert speaker workshops and seminars on trends and best practices in
marketing communications will be considered. This will help in creating a culture of learning
while also keeping the team abreast of developments.
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