NAME JANCY SURESH

ROLL NO 2314515349

PROGRAM MASTER OF BUSINESS ADMINISTRATION (MBA)

SEMESTER I

COURSE NAME BUSINESS COMMUNICATON

COURSE CODE DMBA102

ASSIGNMENT SET 1

1. STEPS OF DELIVERING A SUCCESSFUL ORAL PRESENTATION:

 THROUGH PREPARATION:
• One of the most important steps in planning for oral presentation is
that preparation of elements.
• Without proper preparation it may lead to various consequences at
the time of the presentation.
• Research and preparation both is essential before doing a
presentation to give the audience the best possible.
• It is very essential to know about the audience before the
presentation.
 REHERSSAL MATERIAL:
• This is also another essential aspect of doing a presentation that is
making rehearsal.
• This may help a person to eliminate various points which may
distract the topic from the audience.
• This step may help to reduce the stress as well as to increase
confidence in an individual.
• One of the best and common way of doing presentation is to
practice in front of a mirror.
• This will help any individual to know his own mistakes while
doing the presentation and he can make changes to himself.
 EFFECTIVE HOOK:
• Whenever we start a presentation, it is necessary to start with an
energetic and engaging statement.
• This step will help to build a quick rapport between the audience.
• Some examples of an effective hook include a joke, current affairs,
a motivational quotation, question or story.
• But we must make sure that it doesn't distract the audience from the
topic of the presentation.
 AUDIENCE ENGAGEMENT:
• It is very important to engage the audience in the part of the
presentation so that we can make sure that audience are not getting
bored.
• There are so many ways to keep the audience engaged like asking
direct questions.
• By having direct eye contact which obviously creates a special
bond between us and the audience.
• Another activity is by conducting games which will allow the
audience to be more creative and engaging.
 MULTIMEDIA TOOLS:
• This is one of the modern methods of making presentations by
showing visuals to the audience.
 •
This helps the audience to know more about each aspect of the
presentation.
• This kind of presentation can be used to the students at schools and
colleges and at work.
 EFFECTIVE DELIVERY:
• An effective delivery of presentation will keep the audience
engaged in every aspect.
• While presenting to the audience make sure to use the tone of voice
more effectively.
• That is slowing down and adding pauses in between the speech is
very necessary and using higher tone for effective approach to the
audience.
• Adding some interesting facts and jokes in the presentation will
also provide an effective delivery of presentation.

2. TYPES OF NON-VERBAL COMMUNICATION:

➢ FACIAL EXPRESSIONS:
• Facial expression includes your smile, furrowing your eyebrows
and mouth movements.
• This type of non-verbal communication is nothing but an essential
one too.
• But we must be very conscious in how and where we are using it.
➢ BODY MOVEMENT AND POSTURE:
• The body movement and posture is a very important aspect of
non-verbal communication because it carries many different
meaning on its own.
• This includes how a person sit, walk, stand and position his head.
• These movement can help represent a person's interest, boredom,
tiredness and confidence.
➢ GESTURES:
• Gestures is said to be the movement with arms and hands at the
time of any activity.
• This helps to represent the point that a person is making to
confirm.
• It includes waving, clapping and raising hands.
➢ TOUCH:
• This non-verbal communication is mostly coming under informal
communication.
• This always happens between friends and family.
• This includes hugs, holding hands and kiss on cheeks.
HOW TO USE NON-VERBAL COMMUNICATION IN INTERVIEW:
• It is very important to use non-verbal communication at the time of interview.
 • Keep your posture clear.
• Good posture indicates a confident in the person.
• Touch is very essential non-verbal communication in interview.
• It doesn’t mean to hug or kiss but a confident handshake will represent a
perfect you in the interview.
• And always have a smile.
• It should not be awkward but a very perfect and confident smile.
• And dress perfectly for the interview.
• Because the outfit describes about the person who you are.

3. COMMUNICATION PROCESS FOR LAUNCHING A PRODUCT:

▪ The communication process for effectively demonstrating a newly
launched product needs target audience.
▪ Example, if the product is to provide Training programmes for students.
▪ Then definitely the target audience should be the students of inter college
or UG Graduates.
▪ If the target audience are new to the product, then more background
information should be provided.
▪ Once the audience are coming to know about the topic of the product then
there should be some concise message regarding the benefits of the
product.
▪ Another essential element is to show some video or visuals of the product.
▪ Try to add some testimonials of the product that has been shared by various
other audiences.
▪ This part will help to gain trust among the audiences.
▪ So that the audience can really understand the outcome of the product
which we are demonstrating.
▪ The demonstrator should be prepared to answer the question asked by the
audience.
▪ The final important aspect is that to get feedback from the audience.
Even if few elements are missed then it may lead to various consequences leading to:
▪ The demonstrator cannot expect the desired number of results from the
audience.
▪ If the elements are missed, then the whole presentation and the
demonstration will not reach the audience in a positive way.
▪ It may lead to decrease in brand image and reputation as well.

ASSIGNMENT SET 2
4. TYPES OF READING:
➢ SKIMMING:
 o Skimming is said to be just going through the gist of the content in
the text.
o It is just to note the important information in the text or content.
o It is not necessary to remember each word when skimming.
o The skimming can be often done while reading newspaper, magazines
and brochures.
➢ SCANNING:
o Scanning is to find a particular piece of information.
o Just to note down the piece of information need to be known.
o While scanning no need to worry about the complicated words or
phrases.
o Scanning can be done on TV, Bus and train schedule etc.
➢ EXTENSIVE READING:
o Extensive reading can be done for general understanding of the
subject or the context for a longer period for pleasure.
o It includes reading a business magazine and journals.
o This can be used to gain knowledge on the specific topic that is read.
o Examples of intensive reading is a novel before going to bed.
➢ INTENSIVE AND DEEP READING:
o Intensive reading is used on short text where each information feels
important.
o It needs accurate reading of all the details given in the text.
o Intensive reading is required in a contract and insurance.

5. COMPONENTS OF RESUME:
I. HEADER:
The header in the resume should contains the details like:
Name
Contact Number
Email ID
Address.
II. RESUME INTRODUCTION:
Resume introduction is short note mentioning the relevant experience, skills and
other qualities.
It should be perfect because once when the hiring manager sees your resume he
should feel to read further.
III. PROFESSIONAL EXPERIENCE:
Whenever a relevant experience is mentioned, it should be mentioned with the
name of the organisation, Location, employment date and some points of the
job role and responsibilities.
IV. EDUCATION:
The educational section of the resume should be short and precise.
It should contain only School/college name, Degree, Graduation year.
V. SKILLS:
 The skills section in the resume should be made easy to read for the hiring
manager.
To mention the skills section, try to mix both hard skills and soft skills.
VI. ADDITIONAL COMPONENTS OF RESUME:
Training and certifications.
Language skills.
Projects
Awards and honours.
Hobbies and Interest.

As a sample I have attached my resume below by mentioning the above stated

components that is necessary to create a better resume.
 JANCY SURESH
Phone: 9043565531
Email id: [email protected]

OBJECTIVE
To earn a challenging career which provides me with the opportunity to get job satisfaction,
self-development and to translate my skills, experience, knowledge and abilities into value for
an organization.

EDUCATION PROFILE

DEGREE INSTITUTION PERCENTAGE YEAR OF

PASSING
B Com Nirmala College Pursuing 2019 - 2022
For Women
Coimbatore
HSC Alvernia 84% 2019
Matriculation
Higher Secondary
School
SSLC Alvernia 91% 2017
Matriculation
Higher Secondary
School

AREAS OF INTEREST
• Cost Accounting
• Financial Accounting Banking
PROJECT DETAILS

STUDY ON PRODUCT LIFE CYCLE OF MARUTI SUZUKI.

I have done a case study on the above topic and done my study on different products produced by
Maruti Suzuki and the analysis of the product life cycle.

TECHNICAL SKILLS
Operating System: Windows (Microsoft Word, Excel & Power point)
Tally
POSITION OF RESPONSIBILITY

• Was holding the position of Secretary for Commerce Association during the
year 2020-2021
• Was holding the position of President for Commerce Association during the
year

STRENGTH
2021-2022
• Leadership
• Self-motivated
• Communicating
• Public speaking

IMPLANT TRAINING
• Attended intern at Velliangiri chartered Accountant & co.

KEY COURSES TAKEN

• Tally
• GST Practitioner

EXTRA CURRICULAR ACTIVITIES

• Advanced Excel
• Company Secretary (CS)
• Attended National Seminar on “Digital Transformation in Education” .
Participated in One day Orientation Programme conducted by ICSI.
• Took part in One day workshop on “Essentials of French Writing”.

PERSONAL DETAILS
NAME Jancy Suresh
DATE OF BIRTH 20/11/2001
FATHER NAME Suresh George
NATIONALITY Indian
LANGUAGES KNOWN English, Tamil, Malayalam, French
ADDRESS 134/2 Krishna Nagar 3rd Street, Sowripalayam,
Coimbatore 641028.
6. DIFFERENCE BETWEEN CORPORATE AND PRODUCT ADVERTISING:

BASIS OF DIFFERENCE CORPORATE PRODUCT

1. DEFINITION Corporate advertising is the Product advertising is a

tool to promote the whole specific tool that helps
brand not the specific to promote a specific
product which boosts the product or products to
whole reputation of the boosts sales.
company.
2. DURATION OF Corporate advertising Product advertising can
APPROACH remains stable over the be revised over the
time. market changes.
3. BENEFITS The benefit of corporate Some of the benefits of
advertising is to improve product advertising is
the brand image. to increase profit and
attract customers
towards the product.
4. DISADVANTAGES The main disadvantage of It can sometime lead to
corporate advertising misleading of
includes a huge investment. customers.
5. TARGET Corporate advertising Product advertising
AUDIENCE targets customers, primarily targets the
stakeholders and customers.
shareholders.

TYPES OF CORPORATE ADVERTISING:

➢ IMAGE ADVERTISING:
• Image advertising is used to build the overall image of the
organisation.
• It helps to shape the image of the organisation.
• This increases the goodwill of the organisation.
➢ ADVOCACY ADVERTISING:
• Advocacy advertising is used by the organisation on social,
political and environmental issues.
• This helps to showcase their commitment to certain causes.
➢ CAUSE-RELATED ADVERTISING:
• This campaign involves the company in corporate social
responsibility and ethical practices.