6. Memory
6. Memory
Hira Liaqat
Overview
¨ Definition of memory
¨ Types of memory
¨ Memory process
¨ Stages of memory
Memory
¨ “The process by which we encode, store, and retrieve
information”
¨ Memory refers to the varied processes and
structures involved in putting experiences into
storage and taking them out again
K D N L
Y W B M
Sensory memory
The initial short lived storage of information recorded
as a meaningless stimulus.
Short-term memory
In this phase information is stored in terms of its
meaning rather than mere sensory stimulation.
Long-term memory
The storage of information on a relatively permanent
basis, at times it can be difficult to retrieve.
Information
Loss of information
Sensory memory within about 1
second
Loss of information
Short term memory within about 15-
25 second
Information
Long term memory
remains for days,
weeks, months and
years
Sensory Memory
¨ There are several types of sensory memories each
related to a different source of sensory information
Ionic Memory
it reflects information from
Echoic Memory
our visual system. It seems to
It stores information coming
last less than a second,
from the ears. Echoing fades
however, if the stimulus is
within three or four seconds
very bright, the image may
last a little longer
Short term memory
¨ Sometimes referred to as working memory
¨ It is the memory in which material has meaning
although the maximum length of retention is
relatively short
¨ Short term memory is pictured as selecting what to
retain temporarily
¨ STM is thought to be involved in all fundamental
cognitive activities that are not automatic
¨ Chunk: a meaningful grouping of stimuli that can
be stored as a unit in short term memory
Individual letters
¨ C T N Q M W N
Larger categories
¨ CIAABCUSAMTV
Meaningful
¨ CIA ABC USA MTV
Rehearsal
¤ The repetition of information that has entered short
term memory
¤ The transfer of material from short term memory to
long term memory proceeds largely on the basis of
rehearsal
information
Sensory
memory
Noticing
forgetting Short term
memory
Encoding
Long term
memory
Types of forgetting
¨ Encoding failure
¨ Storage failure
¨ Retrieval failure
Reasons of forgetting
Decay
¨ The loss of information in memory through its non-use.
Interference
¨ The phenomenon by which information in memory disrupts the