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2/3/2021 ABOUT | Case Study Approach
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1. Researchers see cases as “empirically real and bounded, but specific” (Becker
& Ragin, 1992, p. 9). Merriam may view cases in this way.
3. Researchers see cases as “specific constructs which coalesce over the course
According to Stake (2005; p. 445-448) there are (3) types of case study:
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2/3/2021 Key Theories, Theorists, and Authors | Case Study Approach
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connected to the theme of the case (Ridder, 2020). In his 1995 book, The Art of Case
Study Research, Stake quotes Finnish philosopher Georg Henrik von Wright ‘s (1971)
text “Explanation and Understanding” to make the point that a distinction between
what knowledge is sought is what separates quantitative and qualitative inquiry (p.
37).
“Understanding is...connected with intentionality in a way that explanation is not”
(von Wright, 1971).
Von Wright goes on to acknowledge that although explanations are “intended to
element of understanding
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2/3/2021 Key Theories, Theorists, and Authors | Case Study Approach
element of understanding.
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When it comes to analysis and interpretation of case study research results, Stake and
Trumbull (1982) put forward the notion of “naturalistic generalization”. Stake (1995)
“All research is a search for
argues that people learn by receiving generalizations, and form generalizations from
patterns, for consistencies” their experiences. These naturalistic generalizations are conclusions “arrived at
through personal engagement in life’s affairs” (p. 85). Case study researchers need to
(Stake, 1995, p. 44) provide vicarious experience opportunities for readers, perhaps through narrative
accounts or personalistic descriptions.
Merriam notes that the unit of analysis, not the topic of investigation, characterizes a
case study (Merriam & Tisdell, 2015). The phenomenon that the researcher is
interested in studying needs to be intrinsically bounded for it to be a case. Merriam
argues that this sets the case study approach apart from other types of qualitative
research, which are defined by the focus of the study, not the unit of analysis.
Furthermore, Merriam states that particular philosophical assumptions that lend
themselves to qualitative approaches also foreground the case study methodology.
For example, the view that reality is constructed by individuals interacting with their
social worlds (1998, p. 6). She continues to define the case study approach as
looking at what is is not – it is not casework, case method, case history, or case
record (p. 32). She views the case study as a suitable design if as a researcher you
are interested in process, which can be viewed in two ways. The first – monitoring;
describing the context, investigating the extent to which a program or treatment has
Sharan B. Merriam been implemented, and providing immediate feedback. The second – causal
explanations; “discovering or confirming the process by which the treatment had
the effect that it did” (p. 33). Finally, Merriam argues, a case study might be chosen
for its uniqueness. Unique, or atypical, cases can provide us access to the range of
the human experience, that might otherwise be silenced as an outlier in a
quantitative approach.
“{theory}...determines
what we do not see, do not Merriam (1998) states that all aspects of the case study are affected by its theoretical
framework (p.47). Quoting Schwandt (1993, p. 7), Merriam notes “Atheoretical
ask, and do not attend to” research is impossible”. No research study could be designed without some
(Merriam, 1998, p. 48). question being asked, and the manner in which the question is phrased and formed
into a problem statement will reflect a theoretical orientation.
the researcher in revealing scientific and true theories. In practice, Yin identifies “five
components of a research design” for case study (p. 27), as well as the use of a
“case study protocol” (p. 80-81).
The five components of a research design include:
a study’s questions
its propositions, if any
its units of analysis
the logic linking the data to the propositions; and
“The simple goal is to have individual, group, organizational, and societal theories (p. 37). In turn, the five
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2/3/2021 Epistemology and Ontology | Case Study Approach
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Epistemology and
Ontology
Ontology
"What exists in the human world that we can
acquire knowledge about?"
Epistemology
"How do we create knowledge?"
Realism Relativism
One reality exists Multiple realities exist
Paradigm
"What is the philosophical orientation of the
researcher that guides their research?"
application: to understand
application: to predict
(Social) constructivism
Sharan Merriam
Robert Stake
Positivism Interpretivism
Robert K. Yin Post-positivism Structuralism
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KEYLIME
Ayiro (2012; p. 63) defines epistemology as the philosophy of knowledge, or how we come to know. It poses the following questions:
Researchers can approach cases from various epistemological locations. Various definitions of case studies highlight different roles for
researchers and share an emphasis on making sense of localized experienced by focusing on a case or a particular. For example,
understanding activity (Stake, 1995), creating “empirical descriptions” (Eisenhardt & Graebner, 2007), and critiquing and interpreting
evidence (Stenhouse, 1978) (Compton-Lilly, 2012).
and subject. All research takes place within a paradigm – said or unsaid. (STAKE; MERRIAM)
Ridder (2020, p. 131) argues case studies are conducive to a constructivist perspective because they provide a more holistic, contextualised
story for the audience to engage with and connect to.
Yin (2009) describes analytic processes in case study research design, stemming from epistemological assumptions including the role of
the researcher in revealing scientific and true theories. Crotty (1998) notes three fundamental positivistic notions in research, including
objectivity, validity, and generalizability. Yazan (2015) identifies Yin’s epistemological orientation through his commitment to these
concepts.
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2/3/2021 Epistemology and Ontology | Case Study Approach
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Ontology is concerned with the philosophy of existence – what assumptions and beliefs do we as researchers hold about the nature of
being? These beliefs can be organised along a spectrum from realism (one reality exists) to relativism (many realities exist), and it is along
this spectrum of ontology that three key theorists, Yin, Stake, and Merriam, place themselves and their ontological assumptions.
As noted in Harrison, Birks, Franklin and Mills (2017), Yin (2014) describes his approach to case study as using a “realist perspective” (2014,
p. 17). His focus on maintaining objectivity through rigorous empirical methods is embedded in his adherence to several tactics to employ
validity and reliability in the case study approach. Towards the other end of the ontology spectrum sits Stake (1995). Stake acknowledges
that knowledge generated from the case study process is multiple and subjective, placing emphasis on the researcher capturing their
interpreted reality of the case (1995). Brown (2008) places Merriam in the centre of the continuum as she draws on elements of both
pragmaticism and constructivism – acknowledging that Merriam’s approach is “informed by the rigor of Yin and enriched by the creative
interpretation described by Stake (p. 9)”.
“An ontology is the answer one would give to the question: What kind of things are there in the world?” (Benton & Craib, 2004, p. 4).
Burton and Bartlett (2009) suggest that researchers may see the world as fixed and clear, with set social structures that we each belong to,
or we may see the world, and our position in it, as fluid and changing (p. 17).
reality is objective and 'found' reality is subjective and reality is subjective and reality is ultimately
trust is one constructed constructed on the basis of unknowable
discourse is structured and truth is many issues of power 'truths' are socially
transparent, reflecting reality discourse is dialogic and truth is many constructured
what is true? what can we creates reality discourse is embedded in and discourse is by nature
know? what is heuristic? what can we controlled by rhetorical and inseparable from its subject
communication as understand? political purpose is there a truth?
transmission communication as transaction what is just? critique the world
communication as decision communication as challenging
making the nature of communication
natural, symbolic of
cool scientific - "objective" growth dynamic, action-oriented absence or denial of colour
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2/3/2021 PRACTICAL APPLICATION | Case Study Approach
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Practical examples of
case study research
All Posts
Abstract
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of a social programme or policy, focusing on two essential elements of case study – context
and particularity. Taking an interpretivist perspective and drawing on artistic and humanistic
ways of understanding, it examines both different ways of generalizing from the case that
retain a connection with the context in which they first arose and how we generalize by direct
encounter with the particular. This argument is not new. It has its origins in earlier centuries
and, in contemporary evaluation, dating back to the 1970s. However, in a political climate
that privileges evaluation approaches stemming from large sample studies and experimental
designs, it seems timely to restate the value of generalizing from the single case. Grounded
in the reality of programme experience and retaining that connection with context and
particulars in the case facilitates the use of evaluation knowledge.
Simons, H. (2015). Interpret in context: Generalizing from the single case in evaluation.
Evaluation, 21(2), 173–188. https://doi.org/10.1177/1356389015577512
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The panopticon is an architectural design for a prison, used by Foucault (1977), a French
social historian, to explore how discipline was utilised by the state in mid-nineteenth-century
France (Hope, 2013; Flyvberg, 2006). Foucault (1977) drew upon the design, originally
published by Jeremy Bentham in 1791, as a powerful model for social analysis, suggesting
that constant surveillance could encourage individuals to monitor and adjust their own
behavior. Foucault discusses surveillance as only one aspect of panopticism, as part of a
much wider discourse of “disciplinary technology”, regimes of control, labelling of
individuals, and keeping of records.
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2/3/2021 Benefits and Challenges | Case Study Approach
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Flexibility
Validity
Context Generalisability
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Accessibility Objectivity
Reputation &
Unique Strengths
Consistency
Flexibility:
Case studies allow for a great range of flexibility in regard to the purpose, scope of the research and methods employed.
Ridder (2020) notes that case studies are commonly categorised as a purely explanatory tool, however in reality it has a far greater
range of applications and these are defined differently by experts in the field:
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Descriptive Nowthat
– one
out of a desire to learn more research, seeking to find what presents a detailed account of
about a phenomenon is there the phenomenon under study
Instrumental – a case is Descriptive – has an objective (e.g. a historical case)
conducted to build on and and sets out to provide a Evaluative – involves
explore an existing study or thorough account of a description, explanation, and
area of interest particular phenomena judgement
Collective - a study is Explanatory – attempts to Interpretive – descriptive but
conducted from more than identify factors that then used to develop
one case. For example, contribute to the phenomena conceptual categories, or to
several cases may be illustrate, support, or
observed at different schools, challenge theoretical
and they are then studied assumptions held prior to
collectively data collection
Case studies can utilize many forms of data collection, including both quantitative and qualitative methods.. Yin lists six possible
sources as:
Documents
Archival records
Interviews
Direct Observations
Participant observation
Physical Artefacts
Context:
Unlike many other forms of research that present a narrow scope of data, case studies can provide a great deal of context for the issue/s
being represented (Miles, 2015). Case studies allow researchers to collect authentic data from the source of the subject, in its natural
environment (Willis, 2007, p. 239). Longhofer, Floersch and Hartmann (2017) argue that this authenticity captures what it really means to
be human whilst experiencing the studied phenomenon. It illustrates our fallibility, our capacity to let emotion rather than logic dictate
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Accessibility:
Stories of experiences are relatable and engaging to an audience, being able to connect to the context can allow for greater depth of
understanding (Miles, 2015). “Case studies often contain a substantial element of narrative. Good narratives typically approach the
complexities and contradictions of real life” (Flyvbjerg, 2006, p. 237). This context provides a depth and breadth of data that contributes
to an observer's ability to understand and make connections to the experiences being examined. Stake (2009) explains that case studies
provide vicarious opportunities that allow the audience to benefit as they might had they lived the experience. As such, case studies lend
themselves well to the domains of social, education and medical research, where they are well utilised to simulate contextualised
Unique Strengths:
Validity:
'Validity and reliability have been widely used as criteria for determining the quality of
qualitative research (Yin, 2003). Validity is concerned with the question of whether the
researcher is studying the phenomenon they purport to be studying and reliability is
concerned with the question of whether the researcher is obtaining data on which she or he
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can rely.'
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(McKinnon, Start Now
p. 36)
Case study research has been criticised as lacking academic rigour (Gerring, 2007). Inherently, there are limitations in case study research,
particularly related to validity and reliability. Whilst it may not be possible to eliminate such limitations in full, we can certainly minimise
the impact of such limitations by adopting certain strategies and tactics. Yin (2009) encourages meticulous design to ensure the integrity
of the research. He proposes that the following design tests will help to ensure that case studies meet the standards of scientific research,
providing ‘trustworthiness, credibility, confirmability and data dependability’ (Yin, 2014, p. 51)
Construct validity:
Flyvbjerg’s Strategies for the Selection of Samples and Cases (2006) provides some useful considerations to help achieve validity and
reliability.
Learn More
However, it is worth noting that not all experts agree with this approach. Stake (1995) holds that rigid design stifles research that ought to
be responsive to unforeseeable elements. Merriam (2015) argues that flexibility improves a qualitative study, for example, data analysis is
optimised if done concurrently with the data collection. This allows the research to be reflexive and adapt future data collection to try to
ensure that all relevant and useful data will be gathered
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ensure that all relevant and useful data will be gathered.
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Generalisability:
Another common challenge to the credibility of a case study is the assumption that data collected from a single case cannot be broadly
applied and generalised (Miles, 2015 p. 309). Stake (1995) admits that case studies are not optimal for generalisations, when compared to
certain other forms of research. However, he also notes that case studies have the capacity to uncover nuance, to identify detailed
patterns that can serve to enhance understandings and contribute to generalisations (Stake, 1995, pp. 7-8). Ultimately, the discussion on
generalisations in case study research is as deep and broad as the complex variety of case studies out there. So much depends on the
individual study, the researcher, chosen methods, objectives. Creswell (2014) argues that the vivid illustration formed by a case study
allows for the audience to make their own connections and generalisations, while Gerring (2007) posits that every case study has an
element of both particularising and generalising to varying degrees. For more information on generalisability, please see Helen Simons
(2009) article, 'Interpret in context: Generalizing from the single case in evaluation'
Objectivity:
In a research methodology that requires human interpretation of a complex set of data, a certain amount of inferential bias is inescapable
(Maoz 2014). Concern has been expressed, that that the quantity of data requiring interpretation in case studies, creates greater
opportunities for bias toward verification of the researcher’s preconceived notions (Flyvbjerg, 2006, p. 234).
Maoz (2014) asserts that all aspects of a case study must be transparent to secure the credibility of the research. From initial choices,
design and data analysis process, the audience must be able to read the research with an awareness of the authors’ position, in order to
maintain a critical lens and to allow for replication. One could argue that these conditions ought to be met in all research
methodologies, as subjectivism is an issue that concerns all research designs, qualitative and otherwise (Flyvbjerg, 2006, p. 235).
Yin’s (2014) reliability test offers a solution that would work to counter this quandary and sate Moaz’s expectations.
Through use of a case study database or detailed record, the researcher's choices and inferences can be clearly
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Robert Yin (2003, p. 102) provides strengths and weaknesses of data collection methods.
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2/3/2021 Suitability | Case Study Approach
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Suitability
Suitability (Introduction)
00:00 / 01:16
Suitable questions
All research is undertaken to uncover patterns (Stake, 1995, p. 44) and describe and explain variance in
the world. Research questions for a case study can be both quantitative and qualitative, as empirical
units or theoretical constructs but often use terms that are conceptual. Quantitative researchers grasp
phenomenon in terms of descriptive variables, measurements and calibrations (i.e., numbers).
Conversely, “to sharpen the search for understanding, qualitative researchers perceive what is happening
in terms of key variables or testimonies and represent happenings with their own direct interpretation
and stories (i.e., narratives)” (Stake, 1995, p. 40).
Case study method has a distinct advantage when the researcher is looking at the ‘how’, about a contemporary set of events,
over which the researcher has little or no control (Yin, 2004 p. 13). According to Flyvbjerg (2006), case studies are misjudged
to be most useful for hypothesis generation rather than hypothesis testing and theory building. The misunderstanding is
based on the misconception that generalisations cannot be made based on individual cases. Flyvbjerg (2006) believes that
we can revise and correct the misunderstanding, and “case study is useful for both generating and testing of hypotheses but
"Good research questions are especially important for case studies because case and context are infinitely complex and the
phenomena are fluid and elusive (Stake, 1995, p. 33). The best suited research questions for case study are “sharpened or
evolved issue questions that will help structure the observation, interviews, and document review” (Stake, 1995, p. 20). Issues
are abstruse; they are intricately weaved within historical, political, social and personal contexts. Issue questions may be
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Issues questions serve to provide a conceptual structure in the organisation of the case study. This case/narrative
approach allows for the case to be fundamentally reconstructed (Becker & Ragin, 1992, p. 63). It is vital for researchers to
be open to the development and evolution of their question as issues evolve and “emic issues emerge” (Stake, 1995, p.
20). An emic perspective serves to provide descriptive in-depth reports about how 'insiders’ understand their practices.
“Qualitative research uses these narratives to optimize the opportunity of the reader to gain an experiential
understanding of the case” (Stake, 1995, p. 40). The language of variables becomes less appropriate in the
case/narrative approach. A case study has a story to tell.
Suitable Methods
Suitable Methods
00:00 / 02:49
Transcript
In standard positivist analysis, population/analytic views applied to cases may accomplish very little (Becker &
Ragin, 1992, p. 62). Such case studies may investigate several hypotheses through analytic narrative statements
where the variables act as subjects (Becker & Ragin, 1992, p. 57). An example is Halaby and Weakliem’s (1989)
Worker Control and Attachment to the Firm. In these narratives, the subjects ‘do something’ (thought to be
causality). Perhaps it is unexpected; thus, the steps (and variables) in the narrative chain rise; however,
methodological restrictions allow only one narrative “which must cover the stories of all the cases, although the
search for alternate variables betokens a covert assumption that causality is logically dependent on narration”
(Becker & Ragin, 1992, p. 57). The case contributes little beyond poor information and limited decision-making. In
contrast, the case/narrative approach “can mix demographic and (variable-type) analytic happenings in ways
forbidden by the case concept implicit in the population/analytic studies” (Becker & Ragin, 1992, p. 63). In single-
case studies such as Shaw’s (1930) Stanley the Jack Roller narrative is involved The first step in single case
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case studies, such as Shaw s (1930) Stanley the Jack Roller, narrative is involved. The first step in single-case
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Six (6) common sources of evidence in conducting case studies (Yin, 2014):
Direct
Interviews Archival records
observations
Participant
Documents
observations Physical artifacts
Each source has strengths and weaknesses. More information in Benefits and Challenges.
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2/3/2021 Restrictions and Ethics | Case Study Approach
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Ethics
transparent account of the study, so that participants confidentiality. This would likely include striking a
and people responsible for those spaces are able to give balance between maintaining all pertinent data, omitting
informed consent (Stake, 1995, pp. 57-58). In relation to or de-identifying other data where possible and
children or vulnerable people in particular, not only is a prioritising the privacy agreements made with all
higher level of ethical approval needed for the study, but relevant parties (Roller & Lavrakas, 2015, pp. 304-305).
parental/guardian consent is also required in most
situations. Roller & Lavrakas (2015, p. 305) note that
some researchers might be hesitant to divulge details of
the research plan as to avoid influencing the participants
and compromising the authenticity of the data. They go Be alert to evolving situations
on to stress that the wellbeing of the participants much
Researchers ought to be aware of the potential
be the first priority for the researcher. Honestly is a key
relationships that can build between themselves and any
factor in research ethics and so any planned deception
participants over the course of the study. This is
relating to the research purpose would require a solid
especially important when the participants may have
justification to succeed in the complex ethics approval
chosen to share vulnerabilities or have developed an
process that it would need to go through.
emotional investment in the project. Roller & Lavrakas
(2015, pp. 305-306) recommend a scheduled debriefing
session at the end of the data collection phase, to allow
all parties to share how they are feeling, for the
participants to ask questions and for the researchers to
ensure that the participants feel adequately supported.
Awareness of bias
Yin (2014, p. 90) warns that it is imperative for case
study researchers to be aware their own bias whilst
conducting a study, in order to avoid consciously or
subconsciously attempting to validate preconceived Academic integrity
notions. He goes on to explain that it is a researcher's
Above and beyond all specific and technical
ethical responsibility to avoid bias insofar as is possible
requirements that must be met, to maintain high ethical
within all stages of the project.
standards, a researcher should act with integrity and
academic scholarship. This includes demonstrating
respect and consideration for all participants, peers and
utilised research that has been authored by other
academics (Yin, 2014, p. 92).
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2/3/2021 REFERENCES | Case Study Approach
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References
Atkins, L., & Wallace, S. (2012). Qualitative Research in Education. doi:10.4135/9781473957602
Ayiro, L. P. (2012). A functional approach to educational research methods and statistics. [electronic resource]
: qualitative, quantitative, and mixed methods approaches. Lewiston, N.Y.: Edwin Mellen Press.
Barone, D. M. (2000). Case study research. In M. H. Mallette & N. K. Duke (Eds.), Literacy research
methodologies (pp. 7-27). New York: Guilford Press.
Becker, H. S., & Ragin, C. C. (1992). What is a case? : exploring the foundations of social inquiry. Cambridge:
Cambridge University Press.
Brown, P. A. (2008). A review of the literature on case study research. Canadian Journal for New Scholars in
Education/Revue canadienne des jeunes chercheures et chercheurs en education, 1(1), 1-13.
Cohen, L., Manion, L., & Morrison, K. (2018). Research methods in education (8th ed.): Routledge.
Compton-Lilly, C. (2012). Case Studies. In A. A. Trainor & E. Graue (Eds.), Reviewing Qualitative Research in
the Social Sciences : A Guide for Researchers and Reviewers. London, UNITED KINGDOM: Taylor & Francis
Group.
Creswell, J. W., & Creswell, J. D. (2018). Research design : qualitative, quantitative, and mixed methods
approaches (Fifth edition. ed.). Thousand Oaks, CA: SAGE Publications, Inc.
Creswell, J. W., & Poth, C. N. (2018). Qualitative inquiry and research design: Choosing among five
approaches. Thousand Oaks, CA: Sage publications.
Eisenhardt, K. M., & Graebner, M. E. (2007). Theory building from cases: Opportunities and challenges.
Academy of Management Journal, 50(1), 25-32. doi:10.5465/AMJ.2007.24160888
Flyvbjerg, B. (2006). Five Misunderstandings About Case-Study Research. Qualitative Inquiry, 12(2), 219-245.
doi:10.1177/1077800405284363
Gerring, J. (2007). Case study research : principles and practices. New York: Cambridge University Press.
Gibbs, G. (2007). Analysing qualitative data. Los Angeles, Calif. ; London SAGE.
Hancock, D. R., & Algozzine, R. (2011). Doing case study research : a practical guide for beginning
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