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User Research Methods Q&A

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Kavya M Nayak
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31 views3 pages

User Research Methods Q&A

Urm

Uploaded by

Kavya M Nayak
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as TXT, PDF, TXT or read online on Scribd
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//*****TCS Internal*******

Tree testing is not similar to card sorting.


False -- Correct

For users from other nationalities, it is enough to offer a product translated in


their respective languages.
False------------------------------------------------------------------------------
------------------------------------------------

It’s a sequential art, where images are arrayed together to visualize the story
Storyboard -- Correct

People with low uncertainty avoidance are restricted to new ideas.


False -- Correct (are open to new ideas)

Surveys and questionnaires are primarily used for collecting information from a
large number of users.
True -- Correct

A fictitious representation of a group of users is,


User Persona -- Correct

Card sorts are used to generate information architecture.


True -- Correct

If time is a constraint, the quickest deliverable format is an email message or


word document.
True -- Correct

A Stakeholder could only be clients/customers.


False -- Correct

User Research is not the first step of a UX design process.


true -- Correct

Tree testing is similar to card sorting.


False -- Correct

A/B Testing involves having an experienced evaluator using his/her knowledge of


testing products.
false -- Correct

Which of these techniques are used exclusively for designing hierarchy


Card Sorting -- Correct

Two types of benchmarking are:


Stand-alone and Competitive benchmarking -- Correct

What is key in a User Research?


empathy--correct

Quick findings are comprehensive reports.


False--correct

Power Distance Index measures


the degree of a society’s level of inequality endorsed by the followers as much as
by the leaders -- Correct

The purpose of user research is


to gain an understanding of the users, their tasks, the tools and technology they
use, and the environment in which they perform their tasks --
Wrong-------------------

People from this cultural group are not tolerant of new ideas and opinions that
differ from their own
People with high uncertainty avoidance -- Correct

The systematic process of collecting and analyzing target customer data, the
competition, and the target market environment to aid in making messaging,
positioning and pricing decisions.
market research--correct

User Research is essential because


All of these--correct

Questionnaire mode of approach is qualitative research.


False -- Correct

A/B testing is done for specific aspects of hierarchy alone.


false-- Correct

People possessing this cultural trait take initiative and make their own decisions
Individualistic -- Correct

Technique used for evaluating findability of topics in a website


Tree test -- Correct

A Stakeholder is,
anyone with an interest in the project output -- Correct

Which technique involves having an experienced evaluator using his/her knowledge


for testing products
Expert Review -- Correct

Contextual Interview can be done without users.


False -- Correct

This is an additional deliverable that gathers all recommendations together in a


simple table format—usually in Word or Excel—with a brief summary of the findings
that led to each recommendation and, often, a severity rating for each issue.
Findings and Recommendations Matrix -- Correct

Expert Reviews are conducted during the development phase.


True -- Correct

User Persona is a quantitative approach.


False--correct

Obvious limitation with surveys and questionnaires is


lack of any interaction between researcher and users -- Correct

In Usability tests, we test the interface's usability.


true--correct
-
One size fits all' should not be the focus of UX design.
False------------------------------------------------------------------------------
-----------------------------------
Surveys are quantitative mode of research.
True -- Correct

In this technique, users are provided with two or more options for choice
A/B tests -- Correct

People from this cultural group are more tolerant to new ideas and opinions that
differ from their own
People with low uncertainty avoidance -- Correct

These are comprehensive reports


Detailed Reports -- Correct

Design should not be changed based on iterations.


false

The techniques used to evaluate the hierarchy of a website


Card Sorting & Tree Testing -- Correct

This user research method comes from motion picture production


role play--correct

Storyboards are illustrations that represent shots that ultimately represent a


story.
True -- Correct

A process which emphasizes the tasks users must perform and the situation in which
the tasks are performed
TASK ANALYSIS--correct

A casual form of testing where random users at a social or community location are
asked to use the product and provide informal feedback.
guerrilla testing--correct

Tree testing is not similar to card sorting.


false--correct

Which of the following is also known as split testing


A/B-correct

User Persona is a
Qualitative Approach--correct

design should be--false

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