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FEASIBILITY REPORT ON CLEAN LAU MARK BY GROUP

SEVEN

UNIVERSITY OF CEBU AT PARDO AND

TALISGENERAL MATHEMATICS

BUSINESS PLAN PROPOSAL

NAME OF PRODUCTS/BUSINESS
(CAR RENTAL AND SERVICES)

PRESENTED BY

GROUP MEMBERS

GENERAL MATHEMATICS

NOVEMBER 2024
BUSINESS PLAN REPORT

BY GROUP
MEMBERS:

• Abayon, Jay Hairon

• Amerol, Jenainah
• Bacarisas, Joshua James
• Ejaco, Rendel
• Ramos, Shiela Pink
• Setenta, Jonas James
• Tampos, John Kian
• Tapales, Jeson

SUBMITTED TO

MR. RONALD JAPONA

GenMATH Teacher
 NOVEMBER 2024

CHAPTER ONE

1.0 INTRODUCTION
Car rental services are businesses that allow customers to rent cars for short periods,
ranging from a few hours to several weeks. These services provide a variety of vehicles, from
economy cars to luxury vehicles, SUVs, and even trucks, depending on customer needs. Car
rentals are commonly used by travelers who do not wish to use public transportation or bring
their own vehicles to a different city or country. Its mission is to serve every individuals who
wish to rent variety of cars. It works like; (1) Booking-Customers can book a rental car through
a rental company’s website, mobile app, phone call, or even in person at a rental location. The
moment the clients books, they can choose what type of car they want as well as the rental
duration. (2) Payment- some rental services are very strict when it comes to payment. They
implement the “Payment First Policy” before the turned over of the vehicle. (3) Fuel- Return
the rental with the fuel level at the same level as when it was initially rented. (4) Washing- the
unit must be return with washing.

1.1 Definition of Some Terms Used

Business Plan:

Business Name: Rianah Car Rental Services

Business Structure: Limited Liability Company (LLC)
Location: Central business district, close to major transport hubs (airport, railway station)
Founder(s): Group 2
Date Established: [ February 14 2023]
Mission Statement: To provide affordable, reliable, and convenient car rental services for tourists, local
residents, and businesses, while maintaining a strong focus on customer satisfaction and sustainability.
Vision: To be the leading car rental service provider in the region, known for our exceptional customer
service, eco-friendly vehicle options, and competitive pricing

Entrepreneurship: Rianah Car Rental provides a seamless car rental experience through a user-
friendly app, offering a group of cars ranging from economy models to luxury cars. The service
targets both urban and rural residents, tourists, and business traveler individuals seeking short-
term car rental options.
Entrepreneur: They must be (1) Visionary- so they can recognize the growing demand of the
transportation services. (2) Innovative- Find creative ways to offer unique solutions. (3) Risk-
taker─ invests in a group of vehicles to support a rental business.

A Business Enterprise: Rianah Car Rental offers a daily, weekly, or monthly rental options with
flexible pricing. Providing corporate group management services to businesses needing cars for
employees or events. Delivering cars directly to the customer’s location.
 1.2 THE TYPE OF BUSINESS PROPOSED

“RIANAH CAR RENTAL SERVICES”, a car rental services. Allow clients to rent variety of
cars for short periods. It is common to travelers who do not wish to use public transportation or
bring their own vehicles to a different city or country.

1.3 TIME FRAME

The enterprise “Rianah Car Rental Services” has the potential to expand to a big business which
has high prospects and aspirations of reaching out to its potential customers in its location and
even outside its location too. “Rianah Car Rental Services” has a time frame of being a long
term business enterprise because of its possible ambitions of expanding to various Cities and
Provinces around Cebu.

1.4 SITE/LOCATION
The business would be at the proper garage of the said Car Rental located at Borromeo Compound
(beside Rainbow Beach) Pooc, Talisay City.

1.5 Vision and Mission Statement

MISSION: To provide affordable, reliable, and convenient car rental services for tourists, local residents, and
businesses, while maintaining a strong focus on customer satisfaction and sustainability.
VISION: To be the leading car rental service provider in the region, known for our exceptional customer
service, eco-friendly vehicle options, and competitive pricing
 CHAPTER TWO

2.0 EXECUTIVE SUMMARY

Rianah Car Rentals is a service-oriented business based in Cebu Province, Philippines. We
specialize in car rentals, offering a safe and relaxed ride through your travel journey. We offer
self-drive, tour packages, airport pick-up and drop-off, city and up-hill tour, and out-of-town
trips.

2.1 INTRODUCTION OF THE BUSINESS IDEA

The modeling of the idea for this business enterprise “Rianah Car Rental Services”, stems from
the various needs that were identified and has to be satisfied or better satisfied. These needs
include:

1. Car Rentals for various clients.

It was identified that some clients wants to travel without worrying what will they use for a
ride. The clients wants to have a safe and comfortable along their travel goals using your
car rental.

2. Maintenance of a Car Rental

Maintenance of a car rental includes regular check up of (1) fluids like coolant,
transmission fluid, etc. (2) Tire Pressure- tires must be properly inflated. (3) Air Filter-
checking the engine air filters regulary, filter out the dirt, silica, and other particles. (4)
Battery Terminals- ensuring that the battery terminals remain free from corrosion. (5)
Lastly, maintaining the cleanliness and sanitization of each vehicle for more relaxed
usage.

2.2 LEGAL STRUCTURE

For the business “Rianah Car Rental”, for the ownership, it will be co-owned by two
entrepreneurs, one with experience in the transportation industry and the other with
expertise in sustainability. For the Tax Flexibility, profits are taxed on the owners’ tax
returns, avoiding double taxation. Lastly for the management, owners are allowed to
directly manage the company or hire managers.

2.3 MARKET RESEARCH & PLAN

 The target market for our business is the large number of individuals who wants
travels around the city. That is, those in the airports for pick-u and drop-off, uphill tour and
even out of town.
Strategic plans would be carried out for the awareness of our products to our potential
customers. They are as follows:

Marketing Strategy:
1. Defining your target audience: Identify the groups of people that is most likely to
rent vehicles from you and understanding their needs.
2. Digital Marketing Tactics: leveraging online channels to reach and engage your
target audience effectively.
3. Local Marketing: targeting potential customers within a specific geographical area,
ensuring your services are visible and relevant to local needs, most importantly you
can partner with some local business such as travel agencies and many more.

2.4 DEMANDS FOR SERVICE ANALYSIS

The establishment of Rianah Car Rental comes from the urge to give a very safe, comfortable,
and reliable ride for the travelers who wish to rent cars for their travel journey along the cities or
provinces. Before the company was established, there were only a limited options for the travelers
especially for the tourists, most of the people relied on taxis, jeepney, busses, and even tricycle or
motorcycle (habal-habal) to reach their destinations.

We come up with an idea of car rentals business due to high demands by the tourists and locals
who wish to rent a cars for short-term. Peak seasons begins on vacations such as summer vacations or
any holidays, so the demands for our cars is at its highest. This period is essential for generating
significant revenue and providing services to a large volume of customers.

The demand for our car rental service is strong, with peak periods during tourist seasons and
steady demand from local residents and business professionals year-round. We anticipate that these
periods of high demand will continue to drive significant business growth, and we are positioned to
meet the needs of our customers effectively during these times.
 CHAPTER FOUR

4.1 SWOT Analysis

STRENGTH WEAKNESSES
 High Demands  High operational costs
 The Rental options are flexible  Market competition
 More convenience and accessible  Reliance on the tourism industry
 Collaborations to big business such  Limited Geographic Presence
as hotels, travel agencies
 Affordable

OPPORTUNITIES THREATS
 Digital Marketing  Intense Competition
 Specialized Packages
 Long-Term Rentals  Economic Downturns

 Expansion into New  Technological Disruptions

 Markets  Regulatory Changes

REFERENCE
Saharpsheets.io/blog, 2024
WTIcabs International blog, 2024
Bizrent/en/post 2024

TABLE OF CONTENT

Title page
Table of Content
CHAPTER ONE
1.0 Introduction 2
1.1 Definition of Some Terms Used 2
1.2 THE TYPE OF BUSINESS PROPOSED 3
1.3 Time Frame 3
1.4 Site/Location 3
1.5 Vision and Mission 3
CHAPTER TWO
2.0 Executive Summary 4
2.1 Introduction of the Business Idea 4
2.2 Legal Structure 5
2.3 Market Research and Plan 5
2.4 Demand for Service Analysis 6
CHAPTER THREE
3.1 Financing Plans 7
3.2 Financial Analysis 7
3.3 Competitive Edge 11
CHAPTER FOUR
4.1 SWOT Analysis 12
4.1.1 Strength
4.1.2 Weakness
4.1.3 Opportunity
4.1.4 Threats
Conclusion 14
Reference 14
FEASIBILITY REPORT ON CLEAN LAU MARK BY GROUP SEVEN