BACHELOR OF BUSINESS ADMINISTRATION

INTRODUCTION

Students will be conferred a general BBA degree upon completion of their studies. Students are,
however, allowed to specialise in areas in either Management, Marketing, or Operations and
Information Systems Management to enhance their credibility and their employment value. For the
purposes of specialisation, a student is required to complete any eleven courses (33 credits) from a
particular specialisation area, four courses (12 credits) from the various faculty elective courses, and
three courses (6 credits) from SHE offered. The aim of the programme is to equip graduates with the
knowledge, competency, practical skills, leadership attributes and problem-solving skills in business
management.

PROGRAMME STRUCTURE

To be awarded the Bachelor of Business Administration, students must complete 122 credits. The
distribution of credits based on components is as follows:

COMPONENT CREDITS PRE-REQUISITE

UNIVERSITY COURSES
Required for all students
CIX2005 Entrepreneurship 3
GLTXXXX English Language Course1 4
Co-curriculum [Choose one (1)]
GKA1001 Attach@Industry
GKI1001 Independent Research
2
GKK1001 Community Service
GKP1001 Talent Development
GKS1001 Volunteerism
GIG1012 Philosophy and Current Issues (required for Malaysian
students) OR 2
GLT1017 Basic Malay Language (required for International Students)
GIG1013 Appreciation of Ethics and Civilizations 2
Total 13
CORE COURSES
CIX1001 Principles of Microeconomics 3
CIX1002 Principles of Macroeconomics 3
CIX1003 Business Statistics 3
CIX1004 Quantitative Analysis for Business 3
CIX1005 Business Communication: A Critical Thinking Approach 3
CIA1001 Introductory Accounting 3
CIA2009 Management Accounting 3
CIB1001 Management 3
CIB1002 Human Resource Management 3
CIB3002 Strategic Management 4
CIB3010 Business Ethics and Corporate Governance 3
CID1001 Management Information Systems 3
CID2001 Operations Management 3
CIF1001 Principles of Marketing 3
CIX2001 Financial Management 3
CIX2007 Commercial Law 3
Total 49

PROGRAMME SPECIALISATION / ELECTIVE COURSES

Specialisation:
▪ Students are required to choose one of the following
specialisations:
o Management
o Marketing, or 33
o Operations and Information Systems Management
▪ Total number of courses to be taken throughout the study
according to the chosen specialisation: 11 courses.
▪ These courses can be taken in semester 1 or 2 in accordance
to the recommended course schedule.

Elective Courses:
▪ Total number of elective courses to be taken throughout the
study: 4 courses.
▪ These courses can be taken in semester 1 or 2 in accordance
to the recommended course schedule.
▪ Student Holistic Empowerment (SHE) Courses:
Students are required to choose one course from each
cluster: 18
o Cluster: Thinking Matters
o Cluster: Emotional & Spiritual Intelligence
o Cluster: Global Issue & Community Sustainability

Total 51
INDUSTRIAL TRAINING
Students who have
accumulated at least
50 credits and
CIB3012 Industrial Training5
9 attended preparatory
course for Industrial
Training
Total 122

LIST OF SPECIALISATION COURSES

COMPONENT CREDITS PRE-REQUISITE SUGGESTION

MANAGEMENT SPECIALISATION COURSES (CHOOSE 11 COURSES)3
CIF2001 Consumer Behaviour 3 Y2
CIX2007 Commercial
CIA2008 Company Law 3 Y3
Law
CIB2001 Organizational Behaviour 3 Y2
CIB2003 Legal Aspect of Banking 3 Y2
CIB3003 International Business Management 3 Y3
CIB3005 Leadership 3 Y3
CIB3006 Service Management 3 Y3
CIB3007 Islamic Perspective on Business 3 Y3
CIB3008 Change Management 3 Y3
CIB3009 Cross Cultural Management 3 Y3
CIB3011 Introduction to Positive Psychology 3 Y3
CID3003 Quality Management 3 Y3
CIX3005 Tourism Management 3 Y3
Total 33
MARKETING SPECIALISATION COURSES (CHOOSE 11 COURSES)3
CIX2002 Sales Management 3 Y2
CIB2001 Organizational Behaviour 3 Y2
CID2002 E-Commerce 3 Y2
CIF2001 Consumer Behaviour 3 Y2
CIF2002 Retailing 3 Y2
CIF2004 Digital Marketing 3 Y2
CIF3001 Global Marketing 3 Y3
CIF3002 Hospitality Management 3 Y3
CIF3003 Integrated Marketing
3 Y3
Communications
CIF3004 Services Marketing 3 Y3
CIF3005 Branding 3 Y3
CIX3001 Islamic Marketing 3 Y3
CIX3006 Marketing Analytics 3 Y3
Total 33
OPERATIONS AND INFORMATION SYSTEMS MANAGEMENT COURSES (CHOOSE 11 COURSES)3
CID2002 E-Commerce 3 Y2
CID2003 Business Data Communication 3 Y2
CID2004 Business Data Management 3 Y2
CID2005 Business Analysis and Systems
3 Y2
Design
CIF2002 Retailing 3 Y2
CIX2004 Business Application Development 3 Y2
CID3001 Supply Chain Management 3 Y3
CID3002 Strategic Information Systems 3 Y3
CID3003 Quality Management 3 Y3
CID3004 Logistics Management 3 Y3
CID3005 Sustainable Operations and Supply
3 Y3
Chain Management
CIX3007 Business Modelling for Decision
3 Y3
Making
CIB3008 Change Management 3 Y3
Total 33
List of Elective Courses4

For Management Specialisation

COMPONENT CREDITS PRE-REQUISITE SUGGESTION

Choose four (4) courses from this list (4 courses x 3 credits):
CIA2010 Basic of Malaysian Taxation 3 Y2
CIC2003 Islamic Financial System 3 Y2
CIC2004 Investment Management 3 Y2
CIC2006 Global Finance 3 Y2
CIC2007 Money and Banking 3 Y2
CIC2008 Financial Services Marketing 3 Y2
CIC3019 Insurance and Risk Management 3 Y3
CIX2003 Applied Financial Planning 3 Y2
CIX3002 Bank Management 3 Y3
CIF2002 Retailing 3 Y2
CIF2004 Digital Marketing 3 Y2
CIX2002 Sales Management 3 Y2
CIF3002 Hospitality Management 3 Y3
CIF3003 Integrated Marketing
3 Y3
Communications
CIF3004 Services Marketing 3 Y3
CIF3001 Global Marketing 3 Y3
CIF3005 Branding 3 Y3
CIX3001 Islamic Marketing 3 Y3
CIX3006 Marketing Analytics 3 Y3
CID2002 E-Commerce 3 Y3
CID2003 Business Data Communication 3 Y2
CID2004 Business Data Management 3 Y2
CID2005 Business Analysis and Systems
3 Y2
Design
CIX2004 Business Application Development 3 Y2
CID3001 Supply Chain Management 3 Y3
CID3004 Logistics Management 3 Y3
CIX3007 Business Modelling for Decision
3 Y3
Making
CID3002 Strategic Information Systems 3 Y3
CID3005 Sustainable Operations and
Supply Chain Management 3 Y3
For Marketing Specialisation

COMPONENT CREDITS PRE-REQUISITE SUGGESTION

Choose four (4) courses from this list (4 courses x 3 credits):
CIA2010 Basic of Malaysian Taxation 3 Y2
CIC2003 Islamic Financial System 3 Y2
CIC2004 Investment Management 3 Y2
CIC2006 Global Finance 3 Y2
CIC2007 Money and Banking 3 Y2
CIC2008 Financial Services Marketing 3 Y2
CIC3019 Insurance and Risk Management 3 Y3
CIX2003 Applied Financial Planning 3 Y2
CIX3002 Bank Management 3 Y3
CIB2003 Legal Aspect of Banking 3 Y2
CIA2008 Company Law 3 Y2
CIB3003 International Business
3 Y3
Management
CIB3005 Leadership 3 Y3
CIB3006 Service Management 3 Y3
CIB3007 Islamic Perspective on Business 3 Y3
CIB3008 Change Management 3 Y3
CIB3009 Cross Cultural Management 3 Y3
CIB3011 Introduction to Positive
3 Y3
Psychology
CIX3005 Tourism Management 3 Y3
CID2003 Business Data Communication 3 Y2
CID2004 Business Data Management 3 Y2
CID2005 Business Analysis and Systems
3 Y2
Design
CIX2004 Business Application
3 Y2
Development
CID3001 Supply Chain Management 3 Y3
CID3003 Quality Management 3 Y3
CID3004 Logistics Management 3 Y3
CIX3007 Business Modelling for Decision
3 Y3
Making
CID3002 Strategic Information Systems 3 Y3
CID3005 Sustainable Operations and
3 Y3
Supply Chain Management
For Operations and Information Systems Management Specialisation

COMPONENT CREDITS PRE-REQUISITE SUGGESTION

Choose four (4) courses from this list (4 courses x 3 credits):
CIA2010 Basic of Malaysian Taxation 3 Y2
CIC2003 Islamic Financial System 3 Y2
CIC2004 Investment Management 3 Y2
CIC2006 Global Finance 3 Y2
CIC2007 Money and Banking 3 Y2
CIC2008 Financial Services Marketing 3 Y2
CIC3019 Insurance and Risk Management 3 Y3
CIX2003 Applied Financial Planning 3 Y2
CIX3002 Bank Management 3 Y3
CIB2003 Legal Aspect of Banking 3 Y2
CIA2008 Company Law 3 Y2
CIB3003 International Business
3 Y3
Management
CIB3005 Leadership 3 Y3
CIB3006 Service Management 3 Y3
CIB3007 Islamic Perspective on Business 3 Y3
CIB3009 Cross Cultural Management 3 Y3
CIB3011 Introduction to Positive
3 Y3
Psychology
CIX3005 Tourism Management 3 Y3
CIB2001 Organizational Behaviour 3 Y2
CIF2001 Consumer Behaviour 3 Y2
CIF2004 Digital Marketing 3 Y2
CIX2002 Sales Management 3 Y2
CIF3002 Hospitality Management 3 Y3
CIF3003 Integrated Marketing
3 Y3
Communications
CIF3004 Services Marketing 3 Y3
CIF3001 Global Marketing 3 Y3
CIF3005 Branding 3 Y3
CIX3001 Islamic Marketing 3 Y3
CIX3006 Marketing Analytics 3 Y3
 RECOMMENDED COURSE SCHEDULE FOR BBA (TOTAL: 122 CREDITS) – 3.5 YEARS

YEAR 1
SEMESTER 1 SEMESTER 2
COURSE CREDITS COURSE CREDITS
University Courses
Required for all students
GLTXXXX English Language Course (1)1 2
GLTXXXX English Language Course (2)1 2
Required for local students
GIG1012 Philosophy and Current Issues 2
GIG1013 Appreciation of Ethics and Civilisations 2
Required for international students
Appreciation of Ethics and Civilisations
GIG1013 2
(in English)
GLT1017 Basic Malay Language 2
Core Course
CIB1001 Management 3 CIA1001 Introductory Accounting 3
CID1001 Management Information System 3 CIX1002 Principles of Macroeconomics 3
Business Communication: A Critical Thinking
CIF1001 Principles of Marketing 3 CIX1005 3
Approach
CIX1001 Principles of Microeconomics 3 CIX2007 Commercial Law 3
CIX1004 Quantitative Analysis for Business 3 CIX1003 Business Statistics 3
Specialisation/Elective
Student Holistic Empowerment (SHE) Courses2
Choose only one (1) course from each cluster.
Cluster: Thinking Matters
Cluster: Emotional & Spiritual Intelligence 2
Cluster: Global Issue & Community
Sustainability
Total credit Total credit
19 + (2 from SHE)
registered 19 registered each
each semester semester
 YEAR 2
SEMESTER 1 SEMESTER 2
COURSE CREDITS COURSE CREDITS
University Courses
Co-curriculum [Choose one (1)]
GKA1001 Attach@Industry CIX2005 Entrepreneurship (Replaces GKU1001) 3
GKI1001 Independent Research
GKK1001 Community Service 2
GKP1001 Talent Development
GKS1001 Volunteerism
Core Courses
CIB1002 Human Resource Management 3 CIX2001 Financial Management 3
CID2001 Operations Management 3
Specialisation/Elective
Student Holistic Empowerment (SHE) Courses2
Choose only one (1) course from each cluster.
Cluster: Thinking Matters
Cluster: Emotional & Spiritual Intelligence 4
Cluster: Global Issue & Community Sustainability
Specialisation
Students are required to choose one of the following specialisations:
▪ Management
▪ Marketing
▪ Operations and Information Systems Management
Elective4
Number of courses to be taken throughout the study: 4 courses
Total credit Total credit
registered registered
8 + 12 (combination from specialisation/elective) 6 + (4) from SHE + 9 (combination from specialisation/elective)
each each
semester semester
 YEAR 3
SEMESTER 1 SEMESTER 2
COURSE CREDIT COURSE CREDIT
University Courses
Core Courses
CIA2009 Management Accounting 3
CIB3002 Strategic Management 4
Business Ethics and Corporate
CIB3010 3
Governance
Specialisation/Elective
Specialisation Courses3
Register for courses according to your chosen specialisation.
Elective Courses4
Number of courses to be taken throughout the study: 4 courses
Total credit Total credit
registered 10 + 9 (combination from specialisation/elective) registered each 15 (combination from specialisation/elective)
each semester semester

YEAR 4
SEMESTER 1
COURSE CREDIT
Core Courses
CIB3012 Industrial Training5 9
Specialisation/Elective
Specialisation Courses3
Total credit registered each semester 9
Note:

1. Students are required to take 4 credits of English courses based on English Proficiency qualification (MUET/IELTS/TOEFL). Those who achieved band 5 and above
in MUET are given the option to take advanced English and/or a foreign language.
2. Choose one (1) course from each cluster.
• Cluster: Thinking Matters
• Cluster: Emotional & Spiritual Intelligence
• Cluster: Global Issue & Community Sustainability
Total number of courses to be taken throughout the study: 1 course from each cluster.
3. Courses by Specialisation
Students are required to choose one of the following specialisations:
• Management
• Marketing, or
• Operations and Information Systems Management
Total number of courses to be taken throughout the study according to the chosen specialisation: 11 courses.
These courses can be taken in semester 1 or 2 in accordance to the recommended course schedule.
4. Elective Courses:
➢ Total number of elective courses to be taken throughout the study: 4 courses.
➢ These courses can be taken in semester 1 or 2 in accordance to the recommended course schedule.
5. May be taken in Year 3 Semester 2.
The list of courses offered is subject to change. Students are advised to refer to the individual course pro-forma for the details.