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Digital Marketing Fundamentals: Duration: 8 Hours Overview

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26 views2 pages

Digital Marketing Fundamentals: Duration: 8 Hours Overview

Uploaded by

d4568cggzv
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Digital Marketing Fundamentals

Duration: 8 hours
Overview:
Digital marketing is a skill that you can always use to make money because knowing how to
reach customers and grow a business will help any company succeed. This comprehensive
course will give you an overview of all the essential tools and techniques needed to succeed
in digital marketing.

Course Objectives:

In this course, you will learn:


- Digital Marketing Strategy
- Website Optimisation
- Google Analytics
- Search Engine Optimisation
- Search & Display Advertising
- Social Media Marketing
- Video Marketing
- Email Marketing

Course Content:
Lesson 1: Exploring Digital Marketing
- Components of Digital Marketing
- The Marketing Funnel
- Building a Digital Marketing Strategy

Lesson 2: Website Optimisation


- What makes a website effective?
- Choosing a domain name
- Selecting a designer or developer
- Making your website convert
- Creating engaging web copy

Lesson 3: Google Analytics


- Introduction to measuring data
- Setting Up Google Analytics
- Tracking your campaigns
- Using goal tracking

Lesson 4: Search Engine Optimization


- How SEO Works
- Essential optimization techniques
- Configuring Google Search Console
- Leveraging local SEO
- Choosing to hire an SEO professional

Lesson 5: Content Marketing


- Repurposing Content
- How to Write Content that Your Customers want to Read
- Increase Discoverability with Directories

Lesson 6: Search and Display Advertising


- Introduction to Search and Display
- Signing up for Google Ads
- Understanding the Google Ads structure
- Launching text search ads

Lesson 7: Social Media Marketing


- Who's using social media?
- Marketing with Facebook
- Marketing with Twitter
- Marketing with LinkedIn

Lesson 8: Video Marketing


- Getting started with Video Marketing
- Promoting videos on YouTube

Lesson 9: Email Marketing


- What is Email Marketing
- Tools to launch successful Campaigns

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