SEC: PGDM-7 GROUP - 06

PAPER: HUMAN RESOURCE MANAGEMENT

NAME: VIKASH KUMAR 2024-0606-0001-0004

SHRESTHA CHAKRABORTY 2024-3105-0001-0007

NIMISHA SAXENA 2024-0106-0001-0005

SHEK SOHAIL 2024-3005-0001-0005

VARUN KUMAR 2024-0106-0001-0010

RITESH KUMAR 2024-0306-0001-0017

SUBMITTED TO: PROF SREEPAD

 GODREJ PROPERTIES

SECTOR INFORMATION

Sector Definition

A sector is a segment of the economy that groups businesses with similar activities, products,
or services. The real estate sector is the market for land, homes, and buildings, and includes
the development, ownership, and management of property.

Categories of sector

There are five main categories of real estate which include:

 Residential
 Commercial
 Industrial
 Raw land
 Special use
Sector GDP contribution

India’s real estate sector contributes around 7.3% to the country’s GDP.

Sector CAGR and forecasting

Market size is estimated to be around $0.33 trillion 2024. This could reach up to USD 1.04
trillion at a CAGR of 25.6% CAGR in the period between 2024 and 2029.

Sector categories wise CAGR

Residential Indian residential real estate market is expected to grow at 2.5% CAGR from
2024-2029. Market would reach USD 44.32 trillion by end of 2029.

Commercial: The Indian commercial real estate is expected to grow at a CAGR of 21.6%
during 2024-2032. Market size expected to be around USD 241.82 billion by 2032.

Industrial Indian industrial real estate market is expected to have a growth CAGR of 6
percent.

Raw Land: The India raw land is expected to increase at a CAGR of 8.03 percent.

Special Use: Special use real estate in India will grow at a CAGR of 7%.1.6 Consumer
buying behaviour of the sector.

Consumer Buying Behaviour

Consumer buying behaviour in real estate is influenced by a combination of psychological,

personal, social, and economic factors. The reason the developer, agents, and marketers can
better target potential consumers is by undertaking their behaviours. Here are some key
aspects of consumer buying behaviour in real estate:

Psychological Factors

Perceived value: Buyers perceive real estate in terms of value, which encompasses location,
amenities, safety, and potential for resale.

Motivation: The reason one buys property- be it for investment purposes, personal use, or
even emotional ones such as starting a family- affects the buying decision process.
Risk Perception: One of the significant investments on real estate means that the buyer will
be afraid of volatility in markets, government policies, and even interest rates.

Personal Factors

Income and Financial Situation: The income, savings and availability of loan affect what a
consumer can afford.

Age and Life Stage: Younger buyers may target smaller-sized, cheaper homes, while older
ones may prefer houses for the family or even retirement.

Lifestyle Preferences: Contemporary buyers may seek homes based on greener buildings,
smart home technologies, or proximity to work and other leisure activities.

Social Influences

Family and Friends: Many of the buyers take the decision of buying a house by the
recommendation of family members or friends.

Social Status: Property is, after all, a status symbol, so some consumers want high-end homes
or luxury apartments for social standing reasons.

Cultural Influences: There are cultural and religious reasons which affect choice of location,
design or home layout.

Economic Factors

Interest Rates: Less interest rates more buyers enter the market, Higher interest rates may
deter purchases.

Market Conditions: A buyer behaves according to whether the market is in a boom in which
demand is high and prices are increasing or in a slump in which demand is high and prices
are increasing or in a slump in which supply is higher and prices are falling.

Government Policies: The tax incentives, subsidies, and housing schemes given by the
government decide on the purchase of homes, especially for first-time buyers.

Technological Impact
Online Research: Most buyers today research extensively online before making a purchase,
reading up about properties, locations, and market trends on different websites.

Virtual Tours: Technological changes in virtual tours enables the buyer to preview and inspect
a property without stepping out, which has an impact on their selection process.

Emotional Factors

Sense of Security and Comfort: Any consumer would look for a house that provides a sense
of security, both financial and personal, and reminds him of his vision of a dream house.

Sector Growth Factor

Government Policies and Regulatory Reforms: The largest driver in the real estate industry is
regulation. Through the Real Estate Regulatory Authority, Goods and Services Tax,
affordable housing laws, and smart city laws, this market has evolved to become today more
transparent, accountable, and streamlined in its effort. That change probably impacts the
curve of market growth as these regulatory measures would be applied toward investment
confidence, seamless processes, and buyer's interest security. Interest Rates and Monetary
Policies: The real estate market is directly impacted by the lending rates that the central bank
sets. Reduced interest rates promote borrowing, make things more affordable, and hence raise
demand for real estate. On the other hand, increased interest rates may discourage investors
and purchasers, which would cause the market to slow down.

Urbanization and Demographic Shifts: Population and the nature of urbanization happening
in India is highly influential for real estate industries. With rapid population growth, needs of
the urban-based population are giving a high push for both residential and commercial space
needs. More than this, changing demographics-the entry of the millennials at workplaces-
suggest contemporary workspaces more than older buildings and structures, leading to higher
demands for these.

Infrastructure and accessibility: This involves such infrastructural investments that make up
highways, transportation infrastructures, and business locations. Improving infrastructure
adds to the value of real estate since sometimes it raises housing demand in particular places.

International or Global and Geopolitical Drivers: There are, therefore, several drivers at play
that impact the Indian real estate market, such as changes in international investment inflows;
geopolitics; and trends around the globe on several counts, including global economics.
Investor sentiment and flows into real estate would thus become an influence of various
counts of shifts in trade policies; volatility in currency appreciation/ depreciation; and sound
economies around the world.

Growth/Degrowth pattern of Sector pre & post-pandemic

Aspect Pre-Pandemic Post-Pandemic

Market Stable growth; served as a Significant impact from the pandemic;

Condition barometer of economic health rapid decline followed by a strong
recovery

Residential Thriving, driven by young Sales rebounded by 71%, nearing pre-

Sales professionals and competitive COVID levels; notable increases in
markets markets such as Hyderabad (197%) and
Pune (53%)

Commercial Growth driven by economic Recovery but with cautious optimism;

Sector conditions; new developments potential for growth as businesses adapt
in major cities to new norms

Foreign High foreign direct investment Continued interest but cautious; stronger
Investment due to political stability and players emerge in the market, enhancing
attractive yields investor confidence

Government Limited impact on the sector Significant measures like stamp duty
Initiatives reduction (Maharashtra from 5% to 2%)
to boost buyer engagement; reduced
interest rates from RBI to stimulate
market demand

Technological Online listings, virtual tours, Continued importance; technology plays

Advancements AI, and data analytics a crucial role in facilitating transactions
enhanced market accessibility and reaching customers
Top Players in the Sector

COMPANY REVENUE (in Rs. MARKET CAGR

Crore) SHARE

Godrej Properties 22,527 11% 84.4%

DLF Limited 6,427 3.1% 25.6%

Oberoi 4,496 2.2% 7.2%

Lodha 11,523 5.63% 20%

Mahindra Lifespace 2,328 1.14% 28.3%

Developers
COMPANY INFORMATION

Company Founded & Founder Details

From 1897 in India's Independence and Swadeshi movement, the Godrej Group comes with
an impressive heritage. Founder Ardeshir Godrej is actually a lawyer-turned-serial
entrepreneur, failing with a few ventures before he struck gold with the locks business.
Founded in 1990, Godrej Properties is the first real estate company to achieve ISO
certification.

History of company

This company has established itself as a relevant player in the Indian real estate sector since
its incorporation on February 8, 1985. The company was initially known by the name Sea
Breeze Constructions and Investments Pvt Ltd until it became Godrej Properties and
Investments Pvt Ltd in 1990, which eventually evolved into a public limited company in
1991-significantly enhancing the operational capacity.

The company entered the market with Godrej Edenwoods in Thane in 1991, when it entered
Pune's competitive real estate space. Godrej Properties has spread its wings over major cities
like Bengaluru, Kolkata, and Hyderabad since then, and has been ISO 9002:1994 accredited
in 1996 for quality assurance. Further, the name of the company became Godrej Properties
Ltd officially in 2004, but gave the company the identity it has in the industry.

Godrej Properties ventured into diversification through joint ventures and acquisitions of
lands for strategic projects, such as those in Bengaluru. Some such notable projects include
the partnership with the Clinton Climate Initiative for Godrej Garden City at Ahmedabad and
an IPO of Rs 870 crores in 2009. Innovations included a golfing township developed by
Godrej at Greater Noida in the year 2016 and residential projects like Godrej Greens at Pune.

During fiscal years 2018-19 and 2019-20, Godrej Properties achieved remarkable sales
milestones and continues to commit to sustainable innovation and quality developments,
entrenching its leadership position in the Indian real estate market.
Company Vision & Mission

VISION: Godrej in every home and workplace.

MISSION: Enriching quality of life every day, everywhere.

Key Business Highlights of the Year

Here are some key business highlights for Godrej Properties in the 2023-24 fiscal year:

Sales Booking: Sales bookings have increased 84% to a historic ₹22,527 crore, making
Godrej Properties India's largest publicly listed real estate developer by sales.

Land Acquisitions: Godrej Properties has acquired 10 parcels of land; out of them, four are in
Delhi-NCR, two each in Bengaluru and Hyderabad, and one each in Kolkata and Nagpur.

Operating Earnings: Operating earnings have increased by 34.8% from last year

Net Profit: Net profits have risen by 20.4% from last year.

Net profit Margins: The net profit margins fell from 27.6% of FY23, to 24.6% of FY24.

Operating profit margins: Operating profit margins have sharply risen to 3.4% for FY24 from
9.2% of FY23

Depreciation charge: For the previous fiscal, depreciation charges rose by 84.6%.

Finance costs: Compared to the previous fiscal, finance costs declined by 12.7%.

Other income: Other sources of income increased by 65.1% year-on-year.

Strategic Framework of a Company

Shareholding Pattern

Name Share in terms of Percentage (%)

Promoters 58.48

Foreign Institutional Investors/FPI 29.67

Resident Individuals (Public) 5.36

Mutual Funds 3.24

Others 2.32

Other Bodies Corporate 0.65

Non-Resident Indians 0.29

HR ORGANISATION STRUCTURE

Organisation structure in Godrej Properties also indicates a strong management and

diversified divisions that would take care of its operations across various real estate ventures.
Here is a glimpse of some of the components that play an important role:

Executive Leadership

Chairman: The roles played by Mr. Pirojsha Godrej, Chairman of Godrej Properties, include
strategic vision as well as overseeing the activities within this organisation.

Managing Director & CEO: Mr. Gaurav Pandey is Managing Director and CEO who looks
after the overall strategy of the company and runs the operations.

Key Management Personnel

Chief Financial Officer: Mr. Rajendra Khetawat looks after finance functions of the company
and implements fiscally prudent decisions with strategic financial planning.

Chief Marketing Officer: Mr. Lalit Makhijani manages marketing strategies and finds ways to
enhance brand presence and outreach.

Chief Operating Officer: Mr. Sandipan Pal manages the daily functioning of the company's
projects in alignment with strategic goals.

Chief Strategy Officer: This officer keeps a watch on market trends and makes sure the
company is where it needs to be to capitalize on future growth possible.

Board of Directors

The Board comprises various directors, which will consist of independent directors, the
objective opinion and advice that the company receives:

Adi B Godrej: Emeritus Chairman and has very rich experience that he can draw guidance
from.

Indu Bhushan: Independent Director who adds to governance and strategic steering

Jayashree Vaidhyanathan: Independent Director involved with the decision-making process.

Company Divisions

Godrej Properties is a company that has different departments. These consist of specific
functional units, all led by heads of department, working on teams with areas of concentration
in real estate. These are:

Sales & Marketing: Responsible for market study, customer relationship, and sales strategy

Finance & Accounts: Manages financial planning, budgeting, and reporting.

Legal & Compliance: Deals with compliance to the regulatory requirements in addition to
managing legal risk.

Project Development: Project planning, execution, and delivery of projects across regions.
Human Resources: Deals with talent acquisition, employee development, and organizational
culture Customer Relationship Management: Customer engagement post-sale to improve
customer satisfaction and loyalty Regional Management

Such departments are supplemented by regional management teams working in most

geographical areas, that better facilitates responsiveness to demands of the marketplace and
the execution of projects in cities such as Pune, Pune, Bengaluru, Kolkata, and Hyderabad.
HR FUNCTIONS AND BEST HR PRACTICES OF THE COMPANY AND
HR POLICIES
The best practices, policies, and HR functions of Godrej Properties are based on a productive
and inclusive workplace, including employee satisfaction, that are aligned with the general
business objectives of the company. Here is a comprehensive overview of the same HR
elements.

HR Functions of Godrej Properties

1. Talent Acquisition

Recruitment Process: Godrej Properties involves a well-planned process to recruit the right
talent. This includes sourcing candidates through appropriate channels, in-depth interviews,
and having an unbiased selection process for the organization's value.

Employer Branding: The company markets itself as the attractive destination to work and
displays professional growth opportunities along with a commitment toward diversity and
inclusion.

2. Training and Development

Employee Training Programmes: Continuous training opportunities are created to improve

the skills and competencies of all employees by the in-house learning academy referred to as
"Alchemy".

Leadership Development: Programmes like "Talent War Room" look for and build leadership
talent within the organization by developing capable leaders for the future.

3. Performance Management

Performance Review: Regular reviews are conducted to rate employee performance against
clearly defined KPIs, using that to provide constructive feedback and acknowledgement of
achievements.

Performance Standards: Clear performance standards will be communicated to each member

of the organization for obvious clarification and proper assessment.

4. Compensation and Benefits

Competitive Pay Scale: Godrej Properties provides fair remuneration matched with industry
standards, and performance-based incentives for high performance.

Total Reward System: Health insurance, retirement benefits, flexible working hours, and
unlimited leave due to sickness are some of the employee-centric benefits that maintain the
healthy mind of employees.

5. Employee Engagement

Engagement Initiatives: The company undertakes many different practices to help boost
employee morale and satisfaction, such as surveys so that input is garnered and programs for
employee well-being.

Diversity and Inclusion Efforts: Godrej Properties also focuses on a mixed work group; some
of the initiatives are CREW by focusing on the empowerment of women professionals in the
sector.

6. Compliance and Policy Implementation

All the HR practices are done in conformity with local and national labor laws to maintain
equity as well as an environmentally safe workplace.

Policy Development: The policies at Godrej Properties develop concerning the objectives of
successful governance, workplace safety, and ethical behavior.

Best HR Practices at Godrej Properties

1. Holistic Talent Development

Godrej Properties encourages internal talent development and promotes on merit. Almost
92% of its Management Committee is home-grown talent.

2. Emphasis on Employee Well-being

It has wellness programs that focus on the needs of body and mind, which showcases its
intent towards keeping employees happy and healthy.

3. Proactive Diversity and Inclusion Strategies

Godrej Properties promotes diversity and inclusion as more than just gender, including
factors like ethnicity, age, and ability. This activity has led to a diverse workforce with 31%
diversification.

4. Adaptive Learning Opportunities

The organization enables the flexibility of self-directed training on adaptive learning

technology and microlearning modules to keep employees engaged and benefiting from
constant learning.

5. Open Communication

Maintaining a good open line of communication on performance expectations and

organizational changes helps to instill trust and clarity with the workforce.

HR Policies of Godrej Properties

1. Recruitment Policy

The company's recruitment process is based on fairness, transparency, and values of the
company. The checks carried out are not only suitability but also culture fit.

2. Training and Development Policy

This sets forth the undertaking to offer continuous learning opportunities to facilitate internal
mobility and career progression along a defined learning route.

3. Performance Management Policy

It clearly defines evaluation practices and procedures so that employees know how
performance is measured and rewarded.

4. Compensation and Benefits Policy

Compensation and benefits packages including bonuses and health benefits, guidelines for
competitive compensation are established in order to attract and retain top talent.

5. Diversity and Inclusion Policy

Diversity targets are set and met, along with a culture of inclusion that is fostered across all
levels of the organization.

6. Grievance Redressal Policy

It would outline procedures for employees to file complaints and grievances so that resolution
processes are just and prompt.

7. Workplace Conduct and Compliance Policy

This type of policy will focus on a safe and healthy work environment, and it would identify
acceptable behavior and compliance with legal requirements.
JOB DESCRIPTITION

Job Title: Godrej Infinity project – Senior Project Manager, Godrej Properties

Location: Pune, India

Department: Real Estate Development – Godrej Infinity Project

Reports to: Head of Project Management

Job Type: Full-time

About the Project:

Godrej Infinity by Godrej Properties is one of the outstanding developments by the company
in real estates in terms of sustainability, integrated development, and quality infrastructure.
Within these great works we are inviting applications from a qualified and dedicated Senior
Project Manager for the management of the specific activities and timely delivery of the
important phases of the development.

Job Summary:

Godrej Infinity development will be coordinated, planned, implemented and delivered by the
Senior Project Manager. This involves time management for the projects, resources
management for the projects and the interaction with contractors, architects and engineers.

Key Responsibilities:

Project Management of Godrej Infinity Project

Ensure on-time and trouble-free execution of the project from conceptual design stage
through to completion.

Timelines Management

Develop detailed schedules for the project, track key milestones and deadlines and provide
timely solutions to avoid delay conditions.
Budget Control

Preparation and management of the project budget, ensuring efficient investment of resources
in line with running expenditures, saving, and cost opportunities.

Quality Assurance:

Build and maintain quality requirements at all levels of the project development phase
through periodic inspections that meet the required standards

Stakeholder Management

Ensure coordination with architects, engineers, contractors, and vendors to ensure that the
objectives set for the project are aligned and have an ongoing dialogue with all parties

Risk Management

Identify, assess, and build mitigations on any risk factor that may impact delivery of the
project.

Compliance with Laws and Regulation

Ensure all work undertaken on the project remains fully compliant with the local building
codes and regulations by communicating and consulting with authorities to obtain approvals
and permits needed

Reporting and Documentations

Ensure proper documentation of the project: update reports, the minutes of the meetings; and
update the stakeholders and the Head of Project Management.

Team Management

Ensure and lead and guide team members to have a collaborative working environment;
assign duties accordingly so that results created for the project are delivered.
Qualifications:

Educational

Bachelor's degree in Civil Engineering or Architecture, or related field. Master's-level

preferred.

Experience

Minimum 8 years of experience in real estate development sectors, specifically with large
projects

Skills

Should have thorough knowledge about construction processes and methodologies of project
management.

High communications, leadership, and organizational skills.

Sound understanding and working experience with various project management tools and
software.

Working Conditions:

The working hours have been standardised to 9 hours per day and 48 hours a week according
to labor laws in India for a full-time employment.

The position is highly dynamic to lead a large-scale real estate project and ensure quality as
well as safety parameters are being delivered together in the vision and growth of Godrej
Properties.

How to Apply: Suitable candidates are therefore encouraged to submit their applications by
submitting their credentials in form of a resume, and a cover note, to
[email protected]. In your application submission, kindly include the words:
Application for Senior Project Manager – Godrej Infinity.
JOB STRUCTURE

The Job Structure (J.S.) of Godrej Properties Limited is set in the direction of the company's
strategic goals by encouraging culture of growth, innovation and inclusiveness. Here is an
overview of the Job Structure at Godrej Properties, against key roles, departments and what
each of them has been entrusted to do.

Job Structure of Godrej Properties

1. Executive Management

Managing Director & Chief Executive Officer

He exercises general control over the company's strategy, operations, and performance.
Chief Financial Officer

financial planning and reporting as well as risk management.

Chief Human Resources Officer

Responsible for HR strategy, recruitment, talent management, and employee engagement.

Chief Operating Officer

Provides assurance concerning the performance of business operations and leads delivery of
projects.

2. Departments and Key Roles

2.1 Human Resources Department

Recruitment: coordinates the recruitment processes, employer branding, and onboarding of

new employees.

Training and Development: facilitates the training programmes, leadership development, and
career progression plans.

Compensation and Benefits: manages the salary structures, health insurance, and employee
benefits programs.
Employee Relations: It should provide an adequate and healthy workplace culture in order to
engage employees and redress their grievances.

2.2 Operations Department

Project Managers: They oversee the progression of both residential and commercial projects
from the initiation to the completion stage.

Site Engineers: They oversee the construction activities and ensure quality control.

Procurement Specialists: Vendor relationship managers ensure that materials are procured on
time.

2.3 Finance Department

Financial Analysts: They do analysis of financial data, preparation of reports, and assist
decision-making at a financial level

Accounts Payable/Receivable: These are responsible for providing vendor payments and
rendering call for payment to customers.

2.4 Marketing Department

Marketing Managers: Create marketing plans and campaigns and position the brands
appropriately.

Sales Executives: Handle customer inquiries and sales processes including maintaining
customer relationships.

3. Support Functions

IT Support: Manages the technological infrastructure and cybersecurity solution as well as

software solutions that ensure functional efficiency.

Legal Compliance: Ensures implementation of policies pertaining to property laws,

regulations as well as contracts.

Facilities Management: Responsible for property management or even maintenance as well

as ensuring a suitable working environment.
Job Descriptions and Responsibilities

1. Project Manager

Responsibilities:

Manages the project timelines, budget as well as resources.

Coordinate all stakeholders that include clients, contractors, and in-house teams

Safety standards and regulations.

2. Human Resources Executive

Manage the process of recruiting and maintaining the candidate database

Training programs for employees and employee-gaps in feedback
Employee record management and benefits

3. Marketing Manager

Plans and executes marketing campaigns that aim to increase sales

Carries out market research and monitor trends to inform strategies
Coordinates with online marketers to support online operations.
ANALYZE AND SUGGEST RECRUITMENT AND SELECTION
PROCESS FOR THE COMPANY

The recruitment and selection process of Godrej Properties can be reengineered to better
improve efficiency, quality, and fitness with the best in the industry. These are the current
perspectives for present conditions and best practices concerning the real estate industry.
These recommendations combined serve as the foundation for the following analysis.

Overview of Current Recruitment and Selection Process

From publicly available information, Godrej Properties currently has a structured selection
process which typically involves the steps as described below:

Candidate Sourcing:

Online portals such as LinkedIn and Naukri, and campus recruitment.

Recruitment consultants as well as referral programs are approached to get candidates.

Application Screening:

Initial screening is done through application review as well as aptitude tests.

The technical assessments for those skills which are related to the position applied for.

Interview Rounds:

Include multi-round interviews; technical, and HR rounds.

Skilfulness as well as cultural fit are considered during the interview process

Offer and Onboarding:

Candidates selected at the interview level are offered a job.

The onboarding process may encompass an orientation and training of the new employees so
that they can assimilate with other employees within the organization.

Analysis of the Current Process

The current process is highly integrated. However, there are always scopes for improvement:

Pros

Structured Approach: The multi-step hiring process ensures that the recruits are well
analyzed, thereby reducing the chances of mismatched hires because of an abrupt hiring
decision.

Diversity of Sourcing Channels: A wide variety of sourcing channels may result in the
broadening of the scope for reaching out to talent.

Cons

Time-Consuming: The process may consume more time because of multiple rounds of
interviews, leading to candidate drop-off.

Lack of candidate experience by the current recruitment methodology

Enough attention towards making a candidate experience engaging and positive might not
have been delivered.

Lack of leveraging technology: Recruitment technology and ATS should be more advanced to
cut cycle time and eliminate manual activities.

Recommendations Improving the recruitment and selection process

1. Job Description

Action: Describe responsibilities, qualification, and performance expectations for each

position and let candidates understand exactly what will be expected from them.

Benefit: This will attract the right fit candidates for the positions and aligns expectations of
work.

2. Upgrade Candidate Sourcing

Action: Create an employer branding strategy which will focus on Godrej Properties as an
employer of choice. Strategically use social media to interact with potential candidates.
Benefit: A good employer brand will attract the crème of the crop. Consider webinars in real
estate events and use forums in real estate to create visibility.

3. Superior Screening Techniques

Action: Use AI-based applicant tracking systems that use algorithms to match candidate
profiles with job requirements.

Benefit: Saves time due to faster processing of the screening process and reduces human bias
in initial rounds of selection greatly.

4. Rationalize interview Process

Action: Reduce the number of rounds of interviews by incorporating assessments to a

maximum extent and ensure that each interview is structured with specific questions designed
for the evaluation of competencies objectively.

Benefit: Reducing interview length might minimize candidate fatigue and decrease time to
hire.

5. Positive Candidate Experience

Action: Keep in touch with the candidates throughout the selection process and always give
constructive feedback, either way the outcome was.

Benefit: Enhanced candidate experience could contribute to a better reputation of the

employer and increase the chances of getting referrals from applicants.

6. Continuous Learning and Development

Action: Educate the recruitment panel on unconscious bias, best interviewing practice, and
cultural fit evaluation with a focus on a diversified adaptable workforce.

Outcome: Likely to lead to hiring people who most closely reflect Godrej's values and
culture. Additionally, it encourages diversity and inclusion.
7. Create a Feedback Loop

Action: Create a process of collecting feedback on recruitment as from candidates and from
hiring managers regarding quality of hire.

Continuous Improvement through Feedback: This entails fine-tuning and perfecting the
recruitment process as well as ensuring great candidate satisfaction.

EXPLORE HOW AI CAN IMPROVE EFFICIENCY, ACCURACY, AND

DIVERSITY IN HIRING.

Introducing Efficiency, Accuracy, and Diversity in Hiring at Godrej Properties Using

Artificial Intelligence

Diversity, accuracy, and efficiency in hiring at Godrej Properties can be enhanced by

employing AI. The implementation of AI-based solutions in each step of the recruiting
process will normalize processes, help reduce interference of biases, and end up with a
productive interaction for candidates. These are talked about below:

1. Efficiency in Hiring Process

1.1. Automation of Administrative Tasks

Automation: AI can automatically screen through resumes, schedule interviews and even
automatically send out communications with candidates which can free up more monotonic
tasks being done by HR. Thus, time on the desk is significantly lessened allowing for fast
turnaround times.

This enables AI to search for candidates using search algorithms that locate people based on
their contents. This could be a job board, LinkedIn, or even the internal databases. Thereby,
the talent pool is constantly expanding through the best early identification capability.

1.2 Smoothened Screening Processes

Resume parsing and evaluation- AI can browse a resume in a matter of seconds while
extracting the relevant information for speedy assessment scores of applicants based on
predetermined parameters, it can also match these with certain job needs. This way the
shortlisting process goes fast free up the recruiter to spend his precious time interviewing
rather than leafing through applications.

Front-end Interaction Chatbots: With AI-based chatbots, the initial candidate interaction can
be managed automatically. They will answer simple questions, collect preliminary
information, and send status updates of the application, thereby releasing HR's resources and
streamlining the candidate experience.

2. Infallible Candidate Shortlisting

2.1 Data-Informed Decision Making

Predictive Analytics: AI relies upon the study of historical data to identify patterns, which can
lead to effective hiring. Godrej Properties could then decide on performance metrics and
qualifications whether a candidate is satisfactory enough for hiring so that quality hiring can
be achieved in an effective manner.

Skill Assessments - Godrej Properties would take advantage of simulation and job-design
assignments in AI-based assessment tools that can analyze the skill sets a candidate holds,
which will be way more meaningful and closer to the actual results of the individual's
potential than just hiring based on historical resumes and interviews.

2.2 Removal of Human Bias

Screening Aim: AI systems would focus less on job-related skills and qualifications as there
is less likelihood of subjective biases, common in hiring decisions. Algorithms anonymize
candidate information to reduce bias even further because candidates would be considered to
be judged based on merit and not on any demographic factors.

Diversity Tools: AI tools analyze the candidate pool for diversity talent so that diverse talent
is not left behind. They can allow HR teams to strategize using recruitment processes for
underrepresented demographics to ensure greater diversity in the workforce.

3. Diversity in Recruitment

3.1 Talent Pool Sourcing

Inclusive Algorithms: Godrej Properties can set up algorithms which tend to encourage
diversity in hiring criteria, so that a variety of pools of the candidate is being considered and
includes a bias towards some of the following: education level or previous experience.
Meanwhile, individual competencies and potential cultural fit could be on focus instead.

Minorities: AI helps the HR department reach out to different groups by airing targeted ads
and outreach targeting specific needs and interests within a particular community, which
makes for a broader and more diverse applicant pool.

3.2 Continuous Improvement

Feedback Loops: AI will learn over time. This will then be used to establish if the recruitment
practices have a likely bias over time. Godrej Properties will audit data on recruitment and AI
decisions periodically, hence modifying hiring practices to become fair and just for all.

Monitor Candidate Experience: AI enables candidate experience to be monitored using

surveys and feedback mechanisms in making the recruitment process favourable to all
applicants irrespective of the background.

DESIGN A MICRO LEARNING MODULE THAT INCLUDES A GAMIFICATION

STRATEGY FOR TRAINING EMPLOYEES.

Module Overview

This micro-learning module will train Godrej Properties' employees seamlessly with
gamification because it engages and fosters retention of learning. Content is cut into targeted
sections based on specific areas of skill and knowledge required for building success in the
real estate industry.

Training Content Sections

1. Industry Know-How

Content: Important Market Trends, Regulatory Framework

Technique: Interactive Quizzes and Infographics

Reasoning: Quizzes retain because answers are received immediately. Infographics represent
excellent information in simple ways to be easily digested.
2. Good Customer Service

Materials/Content: Communication Skills and Complaint Handling

Method: Role Play/Acting

Reasoning: Through role play, staff can experience real-life situations through empathy and
communication skills, which helps build up confidence in the client-servicing process; thus, it
would enhance the objective of customer satisfaction.

3. Sales Techniques

Materials/Content: Product Knowledge-Sales Strategies

Method: Scenarios using Game and Point Score

Rationale: The gamified scenarios elicit engaging learning since critical thinking comes
through in a points system, showing achievement and motivating employees to do better in
terms of sales techniques.

4. Operational Excellence

Content: Project Management Basics, Safety Protocols Technique: Mini-Case Studies

Case studies provide the environment in which abstract knowledge is applied to practical
settings that represent good practices and develop problem-solving skills relevant to real
estate projects.

Gamification Strategy

Leaderboards and Badges

Employees are rewarded with points for each completed module, so achieving milestones
such as receiving the "Customer Service Champion" badge or other such titles gets displayed
on the leaderboards to foster friendly competition.
DESIGN A METRIC DASHBOARD TO MONITOR AND REPORT
PROGRESS OF A PARTICULAR POSITION IN THE ORGANIZATION

This is a sales executive performance dashboard for monitoring and reporting on the status of
a specific position in Godrej Properties. It would focus on three essential KPIs indicating the
role efficacy and productivity, and, hence it can influence critical decisions concerning
performance evaluations.

Components of Dashboard Layout

1. Header Section

Title: "Sales Executive Performance Dashboard"

Date Range Selector: Dropdown option for report periods - Weekly, Monthly, Quarterly, etc.

Search Box: One-click search of needed metrics or reports.

2. Summary KPI Area

Dashboard KPI Graphic: Group of cards or tiles that contains an at a glance view of key KPI
values:

Sales Amount Totals: Displays the total amount booked in sales.

Properties Sold Number: Calculates the total number of sales transactions volume earned
during the period.

Conversion Rate: The actual sales sales that have been produced based on the number of
leads.

Customer Satisfaction Index: The mean score acquired from customer satisfaction feedback

3. Body Graphical Representation Space

Charts & Graphs: Charts and graphs to help visualize performance trends.

a. Sales Performance Trend:

Line Graph: It helps determine sales growth measures by tracking sales quantity over time.

b. Conversion Rate Analysis:

Bar Graph: Converts comparison for different time-periods or against targets.

c. Customer Satisfaction Trend:

Pie Chart: Percentage breakup of customer rating of satisfaction: Excellent, Good, Average,
Poor.

4. Extended KPI Table

Extended KPI Table: Interactive table, can include a number of KPIs, along with the
following columns in each:

KPI Name (eg. Sales Volume, Number of Calls Made)

Current Value: Latest available data points.

Target Value: Target set for the reporting period.

Variance: Deviation of actuals with the expected values.

Status Indicator: Colour coded alerts on whether items are on track (green) or at risk (red).

5. Actionable Insight Section

Trends Over Time: Area to display trends based on time comparisons of historical data

Insights Panel: Remarks on sales performance. These remarks focus mainly on what to
monitor and also suggest changes.

6. User Interaction Features

Drill-Down Capability: Lets end-users click through charts to see more detail and greater
depth for specific metrics.

Download Options: Option to export data and visuals in several formats (PDF, Excel) for
deeper study or reporting.
7. Footer Section

Frequency of Update: Indicate updates, such as in real-time or daily.

Contact Information: HR or Sales Management contact for questions on performance metrics.

Design Considerations

Colour Scheme: Godrej Corporate colours for high contrast to be read clearly and easily.

Fonts: A crisp sans-serif font for content to be absolutely readable, headlines and information
will be strictly hierarchical.

Responsive Design: This dashboard is there on the desktop as well as on mobiles, so it can be
accessed at any time anywhere.