Summer Training Report

on
“A STUDY ON MARKETING STRATEGY & CUSTOMER
SATISFACTION TOWARDS TRANSCURATORS PVT. LTD.”

Submitted in requirement of fulfillment of BBA Degree of

GGSIPU, New Delhi

Submitted By
Name: Anushka Chauhan
Enrolment No: 06415601721
Semester: V
Batch: 2021-2024

Dr. Akhilesh Das Gupta Institute of Technology &

Management

(Affiliated to GGSIPU)
FC-26, Shastri Park, New Delhi-110053
CERTIFICATE
 ACKNOWLEDGEMENT

The successful completion of the project would be incomplete without the mention of the
people who made it possible.
I would like to take the opportunity to thank and express my deep sense of gratitude to
my corporate mentor, Ms. Priyanshi Mussadi, Senior Lead Manager, Transcurators Pvt.
Ltd.
I am greatly indebted to her for providing valuable guidance at all stages of the study,
constructive suggestions, positive and supportive attitude and continuous encouragement,
without which it would have not been possible to complete the project.
I would like to take the opportunity to thank and express a deep sense of gratitude to my
Project Guide, Ms. Arti Srivastava, Assistant Professor, BBA Department, Dr. Akhilesh
Das Gupta Institute of Technology & Management, New Delhi who in spite of her busy
schedule has co-operated with me continuously and has provided valuable guidance at all
stages of the study, that has been certainly indispensable for my project work.
I owe my wholehearted thanks and appreciation to Mr. Amit Yadav, Department In charge
School of Business Studies (BBA) for continuous encouragement and cooperation during the
course of my study.
I express my sincere thanks to Prof. (Dr.) Divya Gangwar, Course Director, School of
Business Studies (BBA), Dr. Akhilesh Das Gupta Institute of Technology & Management,
New Delhi, for being a constant source of knowledge,
motivation and guidance.
I would also like to convey my warm regards to my family members and friends for their
kind support and helping hand.

Student Name: Anushka Chauhan

Enrollment No: 06415601721
BBA Semester: Vth
Batch: 2021-2024
 TABLE OF CONTENTS

S. No. Content Page No.

1. Introduction to the Topic
1-9

2. Objectives of the Study

10

3. Company Profile
11-16

4. Literature Review
17-19

5. Research Methodology
20-23

6. Data Analysis and Interpretation

24-33

7. Findings and Conclusion

34-35

8. References and Bibliography

37

9. Annexures
38
 CHAPTER – 1
(Introduction of the Topic)
 Introduction of the Topic

This report provides a detailed analysis about the company. The topic undertaken is
‘Marketing Strategy and Customer Satisfaction of Transcurators Pvt. Ltd.’ It describes
about the various marketing strategies of Transcurators and their customer satisfaction level.
This report provides in-depth analysis of Transcurators. Thereafter, it analyses Transcurators
marketing strategies and its customer satisfaction level and in the end suggestions and
recommendations are given based on that analysis.

A marketing strategy is a process that can allow an organization to concentrate its limited
resources on the greatest opportunities to increase sales and achieve a sustainable competitive
advantage. A marketing strategy is most effective when it is an integral component of
corporate strategy, defining how the organization will successfully engage customers,
prospects and competitors in the market arena. It is partially derived from broader corporate
strategies, corporate missions and corporate goals. As the customer constitutes the source of a
company’s revenue, marketing strategy is closely linked with sales. A key component of
marketing strategy is often to keep marketing in line with a company’s overarching mission
statement.

Customer satisfaction refers to the extent to which a customer's expectations, needs, and
desires are met or exceeded by a product, service, or overall experience provided by a
business. It is a crucial metric for gauging the success and effectiveness of a company in
meeting customer needs and building long-term relationships. Customer satisfaction is often
measured through surveys, feedback, reviews, and other methods to gather insights into
customer perceptions and opinions.

1
 Concept of Marketing Strategy

A marketing strategy is a comprehensive plan or roadmap developed by a business to outline

how it will achieve its marketing objectives and goals. It serves as a guide for allocating
resources, making decisions, and implementing various marketing tactics to promote products
or services, reach target audiences, and ultimately drive sales and profitability

A marketing strategy is most effective when it is an integral component of corporate strategy,

defining how the organization will successfully engage customers, prospects and competitors
in the market arena. Corporate strategies, corporate missions and corporate goals. As the
customer constitutes the source of a company’s revenue, marketing strategy is closely linked
with sales. A key component of marketing strategy is often to keep marketing in line with a
company’s overarching mission statement.

A marketing strategy can serve as the foundation of a marketing plan. A marketing plan
contains a set of specific actions required to successfully implement a marketing strategy. For
example- “use a low-cost product to attract consumers. Once our organization, via our low-
cost product has established a relationship with consumers our organization will sell
additional higher margin products and services that enhances the consumer’s interaction with
the low cost product or service”

A strategy consists of a well thought series of tactics to make a marketing plan more
effective. Marketing strategies serve as the fundamental underpinning of marketing plans
designed to fill market needs and reach marketing objectives. Plans and objectives are
generally tested for measurable results.

A marketing strategy often integrates an organization’s marketing goals, policies and action
sequences into a cohesive whole. Similarly, the various strands of the strategy which might
include advertising, channel marketing, internet marketing, promotion and public relations
can be orchestrated. Many companies cascade a strategy throughout an organization, by
creating strategy tactics that then become strategy goals for the next level or group. Each one
group is expected to take that strategy goal and develop a set of tactics to achieve that goal.
This is why it is important to make each strategy goal measurable.

2
Here are key components and concepts associated with marketing strategy:

1. Market Segmentation:
- Definition: Market segmentation involves dividing the target market into distinct groups
with similar characteristics and needs.
- Importance: Identifying and understanding specific customer segments allows businesses
to tailor their marketing efforts to better meet the unique requirements of each group.

2. Targeting:
- Definition: Targeting involves selecting specific segments from the market that the
business aims to focus its marketing efforts on.
- Importance: Concentrating resources on selected target segments enhances the efficiency
of marketing campaigns and improves the likelihood of reaching and appealing to the desired
audience.

3. Positioning:
- Definition: Positioning is the strategic placement of a product or brand in the minds of
consumers relative to competitors.
- Importance: Effective positioning helps create a distinct and favourable perception of the
brand, making it stand out in a crowded marketplace.

4. Value Proposition:
- Definition: A value proposition articulates the unique value and benefits that a product or
service offers to its customers.
- Importance: A compelling value proposition communicates why customers should choose
a particular product or service over alternatives, influencing purchasing decisions.

5. SWOT Analysis:
- Definition: SWOT analysis evaluates a business's Strengths, Weaknesses, Opportunities,
and Threats.
- Importance: By understanding internal and external factors, businesses can develop
strategies that capitalize on strengths, address weaknesses, exploit opportunities, and mitigate
threats.

3
6. Marketing Mix (4Ps):
- Product: Refers to the design, features, and benefits of the product or service.
- Price: Involves determining the pricing strategy that aligns with market demand and
perceived value.
- Place: Focuses on distribution channels and the availability of the product to the target
audience.
- Promotion: Encompasses all communication and promotional activities to create
awareness and persuade customers.

7. Marketing Channels:
- Definition: Marketing channels are the various avenues through which businesses deliver
their products or services to consumers.
- Importance: Choosing the right channels ensures efficient distribution and accessibility,
enhancing the overall customer experience.

8. Digital Marketing:
- Definition: Digital marketing involves leveraging online platforms and technologies to
reach and engage target audiences.
- Importance: In the digital age, incorporating online channels, social media, search engine
optimization (SEO), and other digital strategies is crucial for an effective marketing strategy.

9. Metrics and Analytics:

- Definition: Metrics and analytics involve the measurement and analysis of key
performance indicators (KPIs) to evaluate the effectiveness of marketing campaigns.
- Importance: Data-driven insights enable businesses to refine their strategies, allocate
resources efficiently, and optimize marketing efforts for better results.

10. Continuous Monitoring and Adaptation:

- Definition: Marketing strategy is an ongoing process that requires continuous monitoring
and adaptation to changes in the market, industry trends, and consumer behaviour.
- Importance: Remaining flexible and responsive allows businesses to stay relevant and
adjust their strategies to meet evolving market conditions.

4
In summary, a well-crafted marketing strategy integrates these concepts to align the
organization's goals with customer needs and market dynamics. It provides a framework for
decision-making, resource allocation, and the implementation of tactics to achieve sustainable
growth and competitive advantage.

5
 Concept of Customer Satisfaction

Customer satisfaction is a fundamental concept in marketing and business that reflects the
level of contentment and positive experiences customers have with a product, service, or
overall interaction with a company. It is a multidimensional concept that goes beyond a
simple transactional viewpoint and encompasses the entire customer journey.

Customer satisfaction refers to the extent to which a customer's expectations, needs, and
desires are met or exceeded by a product, service, or overall experience provided by a
business. It is a crucial metric for gauging the success and effectiveness of a company in
meeting customer needs and building long-term relationships. Customer satisfaction is often
measured through surveys, feedback, reviews, and other methods to gather insights into
customer perceptions and opinions.

Customer satisfaction is a term frequently used in marketing to evaluate customer experience.

It is a measure of how products and services supplied by a company meet or
surpass customer expectation. Customer satisfaction is defined as "the number of customers,
or percentage of total customers, whose reported experience with a firm, its products, or its
services (ratings) exceeds specified satisfaction goals."[1] Enhancing customer satisfaction
and fostering customer loyalty are pivotal for businesses, given the significant importance of
improving the balance between customer attitudes before and after the consumption
process.[2]

Customer satisfaction is defined as a measurement that determines how happy customers are
with a company’s products, services, and capabilities. Customer satisfaction information,
including surveys and ratings, can help a company determine how to best improve or changes
its products and services. An organization’s main focus must be to satisfy its customers. This
applies to industrial firms, retail and wholesale businesses, government bodies, service
companies, nonprofit organizations, and every subgroup within an organization.

Customer satisfaction (CSAT) is a measure of how well a company’s products and services
meet customers’ expectations. It reflects your business’ health by showing how well your
products are resonating with buyers.

6
Here are key components of the concept of customer satisfaction:

1. Subjective Perception:

- Customer satisfaction is inherently subjective, varying from one individual to another. It is

based on customers' perceptions, expectations, and personal experiences with a brand.

2. Meeting Expectations:

- Central to customer satisfaction is the idea of meeting or exceeding customer

expectations. When a product or service aligns with what a customer anticipated, it
contributes to a positive satisfaction outcome.

3. Post-Purchase Evaluation:

- Customer satisfaction is often evaluated after the purchase or interaction has occurred.
This evaluation considers the overall experience, quality, value, and any post-purchase
support provided.

4. Continuous Process:

- Customer satisfaction is not a one-time event but an ongoing process. It involves

consistently delivering positive experiences, addressing concerns promptly, and adapting to
changing customer needs over time.

5. Measurable through Metrics:

- Businesses employ various metrics to measure customer satisfaction, such as Customer

Satisfaction Score (CSAT), Net Promoter Score (NPS), and surveys. These metrics provide
quantifiable insights into customer sentiments.

6. Influence on Loyalty:

- Satisfied customers are more likely to become loyal customers. Loyalty is built when
customers have positive and consistent experiences, leading them to choose a particular brand
repeatedly.

7
7. Word of Mouth and Referrals:

- Satisfied customers often become brand advocates, sharing positive experiences with
friends, family, and online communities. Word of mouth and referrals are powerful indicators
of customer satisfaction.

8. Relationship Building:

- Customer satisfaction is integral to building strong and lasting relationships between a

company and its customers. Positive interactions contribute to trust and loyalty, fostering a
sense of partnership.

9. Impact on Repurchase Intentions:

- The likelihood of customers making repeat purchases is closely tied to their satisfaction
levels. A positive experience increases the probability that customers will choose the same
brand in the future.

10. Continuous Improvement

- Companies that prioritize customer satisfaction actively seek feedback and use it for
continuous improvement. Adapting based on customer input helps ensure that products and
services remain relevant and meet evolving expectations.

11. Emotional Connection:

- Beyond functional attributes, customer satisfaction often involves an emotional

connection between the customer and the brand. Positive emotional experiences contribute to
a deeper level of satisfaction and brand attachment.

12. Employee Involvement:

- Employees play a crucial role in influencing customer satisfaction. Ensuring that

employees are engaged, trained, and aligned with the company's customer-centric values
contributes to positive customer experiences.

8
In essence, customer satisfaction is a holistic measure that considers both the rational and
emotional aspects of a customer's interaction with a brand. It is a dynamic concept that
requires ongoing attention, responsiveness, and a commitment to delivering value and
positive experiences throughout the customer journey. Businesses that prioritize customer
satisfaction are better positioned for long-term success, as satisfied customers are more likely
to stay loyal and contribute positively to a company's growth.

9
CHAPTER – 2
(Objectives)
 Objectives of the Study

• To study the marketing strategy of Transcurators Pvt. Ltd.

• To analyse the customer satisfaction level.

10
 CHAPTER-3
(Company Profile)
 Company Profile

It is a Content Writing Agency that hones skilled writers and Subject Matter Experts from
premier institutes like IIT Delhi and DTU, and provides exclusive end-to-end content writing
services across all niches that are 100% original, plagiarism-free, and action-provoking. It
excels at delivering high-quality content with lightning-fast turnaround time, even for tight
deadlines.

Transcurators Pvt Ltd stands out as a dynamic content company, specializing in providing a
comprehensive suite of content services, crafting compelling narratives, creating impactful
multimedia, and delivering bespoke digital solutions. The company operates with a set of
values that prioritize creativity, innovation, client success, diversity, continuous learning, and
ethical content practices.

It stands for 3C’s Of Amazing Content: Clear. Concise. Compelling

• Industry

Writing and Editing

• Company size

51-200 employees

11
Following are the services provided by the company-

1. Content Writing

Powering brand with persuasive content

2. Design Service

Boosting online visibility, one click at a time

3. Video Solution

Video extension of your Company

4. Translations

Elevate brand through inclusive communication with diverse customer bases.

5. Voiceover

Elevate projects with professional voiceover and dubbing services

It serves small businesses, medium entrepreneurs and world-renowned

companies. It strives to provide the best service by:

• Provide idea support from our creative team

• Provide attractive and professional design services
• Support for service 24 hours a week
• Helping our customers to grow their business
• Provide support to market products through online marketplace

Vision:
"Transcurators Pvt Ltd envisions a world where compelling and impactful
content transcends boundaries, connecting people, and inspiring meaningful
engagement. We aspire to be a trailblazer in the content industry, pushing
creative boundaries and setting new standards for excellence."

12
Mission:
"At Transcurators Pvt Ltd, our mission is to empower businesses and individuals
with exceptional content solutions that captivate, educate, and resonate. We are
committed to:

1. Creativity and Innovation: Pioneering fresh and innovative content

creation approaches to deliver unique and effective solutions.
2. Client Success: Collaborating closely with our clients to understand their
goals, exceed expectations, and contribute to their success.
3. Diversity and Inclusivity: Fostering an inclusive environment that values
diverse perspectives, creativity, and cultural richness in our content.
4. Continuous Learning: Nurturing a culture of continuous learning and
growth for our team, staying at the forefront of industry trends and
technologies.
5. Ethical and Responsible Content: Upholding the highest standards of
ethics in content creation, ensuring our work positively impacts society
and respects diverse audiences.

Given are the clients of the company using the services-

1. Automotive- Cars24, CarDekho Spinny

2. Healthcare- Fortis, Max, Apollo, 1mg, Manipal Hospitals, Mfine, Credihealth,

Narayana Health

3. Fintech-Fi, Wint, Digit Jupiter, HDFC Bank, AU, Bandhan Bank

4. Edtech- Unacademy, Upgrad, Doubtnut, Simplilearn, Interview Kickstart

5. Real Estates- 99 acres, SquareYards, Magicbricks

13
 SWOT Analysis

Strengths:
1. Expertise in Content Creation:
- Transcurators Pvt Ltd boasts a team of highly skilled and experienced content creators,
including writers, editors, graphic designers, and multimedia specialists.
- The team's expertise allows the company to produce high-quality, engaging, and tailored
content across various formats.

2. Diverse Content Portfolio:

- Transcurators has a comprehensive portfolio that includes text-based articles, blog posts,
video content, infographics, and interactive media, catering to a wide range of client needs.
- This diversity positions the company well to adapt to evolving content preferences and
industry trends.

3. Innovative Technologies:
- The company invests in and utilizes innovative technologies such as AI-driven content
generation tools, virtual reality, and augmented reality to enhance content quality and stay at
the forefront of the industry.
- Leveraging technology enables Transcurators to streamline production processes and offer
unique, cutting-edge content solutions.

4. Strong Brand Presence:

- Transcurators Pvt Ltd has built a strong brand with a positive reputation for delivering
creative and impactful content solutions.
- A recognizable brand enhances client trust and loyalty, making it easier to attract new
business opportunities.

Weaknesses:
1. Limited Market Reach:
- The company's current market reach is limited to specific regions or industries, potentially
missing out on opportunities in untapped markets.

14
 - Developing a strategy for expanding the client base geographically or diversifying
industry focus is essential.
2. Dependency on Key Personnel:
- Transcurators relies heavily on key creative personnel for content generation, and their
sudden departure could disrupt ongoing projects.
- Implementing knowledge transfer mechanisms and succession planning is crucial to
mitigate the risks associated with key personnel turnover.

3. Resource Constraints:
- Financial constraints may limit the company's ability to invest in advanced technologies,
marketing initiatives, or talent acquisition.
- Strategic financial planning and exploring partnerships or funding options can help
overcome resource limitations.

Opportunities:
1. Content Marketing Demand:
- The growing trend of businesses investing in content marketing presents an opportunity
for Transcurators to expand its client base.
- Developing specialized content marketing packages and educational resources can attract
businesses looking to enhance their online presence.

2. Emerging Platforms:
- Exploring and mastering emerging content platforms, such as new social media channels
or interactive storytelling formats, can open up new revenue streams.
- Staying agile and adapting to evolving content consumption habits positions the company
as an industry leader.

3. Global Expansion:
- Opportunities exist for Transcurators to tap into international markets by tailoring content
services to meet global business needs.
- Conducting market research and understanding cultural nuances will be crucial for
successful expansion strategies.

15
Threats:
1. Competition:
- Intense competition in the content creation industry may lead to pricing pressures,
requiring Transcurators to continuously innovate and differentiate its services.
- Regular market analysis and staying updated on industry trends help identify competitive
advantages.

2. Technological Changes:
- Rapid technological advancements may necessitate frequent updates to software and
equipment, posing a financial burden and potential operational disruptions.
- Establishing a robust technology adoption strategy and staying informed about industry
tech trends are essential for mitigating this threat.

3. Copyright and Intellectual Property Issues:

- Risks of copyright infringement or disputes could harm the company's reputation and
result in legal challenges.
- Implementing robust content creation and review processes, along with legal
consultations, can help minimize intellectual property risks.

4. Economic Downturn:
- During economic downturns, businesses may reduce marketing budgets, impacting the
demand for content creation services.
- Diversifying service offerings or targeting industries less susceptible to economic
fluctuations can help mitigate the effects of economic downturns.

16
 CHAPTER – 4
(Literature Review)
 Review of Literature

A literature review is a text written by someone to consider the critical points of current
knowledge including substantive findings as well as theoretical and methodological
contributions to a particular topic. They are secondary sources and as such do not report any
new or original experimental work. Also, a literature review can be interpreted as a review of
abstract accomplishment.

Ok, S., Suy, R., Chhay, L., & Choun, C. (2018) Both public and private parts have given
considerable keenness with respect to the perfect customer satisfaction in the current decades.
Customer satisfaction has been a renowned point in advertising practice and educational
research since Cardozo's (1965) a basic examination of customer effort, expectations and
satisfaction. The service quality and customer satisfaction are associated with their definitions
to their associations with alternate points of view in business. The service quality is an
attracted assessment that mirrors the customer’s perception of reliability, assurance,
responsiveness, empathy and tangibility; and significant quality while satisfaction is more
careful and it is affected by point of view of service quality, item quality and cost, also
situational fragments and individual components.

Gatot Wijayanto, Arwinence Pramadewi, Indri Yovita, Arini Novandalina, Yutiandry

Rivai. (2023) The digital era has transformed the way people interact with brands, and
marketers need to adapt to these changes by mastering new marketing strategies. The results
of this review show that successful digital marketing strategies include using social media,
content marketing, search engine marketing (SEO and SEM), email marketing, and data
analysis to optimize strategy. In addition, the integration of digital marketing and traditional
marketing was identified as a key factor in creating a more holistic and effective marketing
approach in dealing with increasingly complex market dynamics. We advise businesses to
take advantage of the opportunities presented by digital marketing while keeping the
fundamentals of traditional marketing in place. As a result, businesses may maximize their
marketing efforts and boost revenue.

17
Abdul Khalique Talukder (2018) In a competitive market place where businesses compete
for customers, customer satisfaction (CS) is seen as a key differentiator and increasingly has
become a key element of business strategy. CS is affected by SQ and state that SQ is the
cause of CS.

(Muwandeniya. K.C.B., 2021) At present, consumer perception is changed. The modern

consumers are more interested in additional value of the product that they buy, it may be
unforgettable memory or experience. This new concept created new marketing strategy that is
“experiential marketing”. In simply experience marketing is when a person buys a product he
may get some pleasant experience with that product, it unforgettable because of that he
satisfied and most of the time he came to that relevant shop.

(Premadasa I.V.M.N., 2021) Marketers can charge premium price for their product and
services when the consumers received more value and more quality in their marketing efforts
rather their competitors. On the other hand, premium pricing is most successful marketing
method that stimulate consumers purchase intention. The consumers product attributes also
play a significant role in premium pricing and the consumers are likely to pay more than
twice for more value than the market price.

(Fernando P.I.N., 2021). Formal marketing strategies are the marketing activities such as
sales promotions, tv advertisements and other advertisements and public relations etc.

(Hettiarachchi P.K., 2021). SME sector -Use new innovative marketing strategies such as
social media marketing, virtual marketing etc. -Design the show room in attractive way. -
Introduce new payment system for the business. -Introduce new system which track the
customer buying records. -Build relationship marketing with their customers and private
contacts. Aligning more features with their products. -Create eye catching social media pages
and websites.

(Marnovita, 2020) Service Quality is a way of companies that try to make continuous quality
improvements to the processes, products, and services produced by the company Dimensions
or indicators of Service Quality is the more quality of service provided by the company then
the satisfaction felt by customers will be higher, and vice versa.

18
(Risdah, 2019) Quality of Service is good and or bad or satisfied or not customers are
satisfied with the service provided. Dimensions or indicators of Quality of Service is the level
of satisfaction measured through questionnaires or questionnaires in assessing the quality of a
service.

(Rahman 2018) To increase Customer Satisfaction by paying attention to Service Quality,

what must be done by management is to explore customer desires for the products and
services offered and provide more information related to services and products available,
where product providers are still lacking in providing credible information.

(Supardiasa 2018) Service Quality affects Customer Satisfaction, where the dimensions or
indicators of Service Quality consist of personnel, services provided, appropriate prices,
personnel response to customers, and empathy for customer complaints affects the
dimensions or indicators of Customer Satisfaction.

(Mulyadi, 2020) To increase Customer Satisfaction by paying attention to Service Quality,

what must be done by management is to improve the ability of personnel with training or
training in the implementation of customer service in the future. Service Quality affects
Customer Satisfaction, if the Quality of Service is well perceived by customers / consumers
then this will be able to increase the level of Customer Satisfaction, Quality of Service affects
Customer Satisfaction.

(Librianty & Yuliarto, 2019) To assess the Level of Complaints by paying attention to
Customer Satisfaction, what must be done by management is to improve the ability of
personnel with training or training in the implementation of customer service in the future.
Customer Satisfaction affects the Level of Complaints, if Customer Satisfaction is well
perceived by customers / consumers then this will be able to reduce the Level of Complaints,
Customer Satisfaction affects the Level of Complaints .

19
 CHAPTER – 5
(Research Methodology)
 Research Methodology

TYPE OF RESEARCH
Descriptive Research
It includes surveys and finding enquires. Main aim is to describe the state of affair as it is
existing at present. The researchers have no control over variable. They can report what has
happened or what is happening. It is also known as Ex Post Facto.

DATA COLLECTION SOURCES

The collected data should be appropriate and adequate, hence to be collected by two methods
i.e. primary and secondary.

Primary Data
Primary source of information will be data collected from the questionnaire from respondents
regarding customer satisfaction and marketing strategy. Also Ms. Priyanshi Mussadi, Project
Lead Manager and Khushi Tyagi, HR Manager at Transcurators Pvt. Ltd.

Secondary Data
Secondary source of information was internet and various other articles, blogs and case
studies.
These were some of the sources through which up-to-date and relevant data was collected. It
is one of the best methods to collect data because of economy in terms of time and money.
It was collected from text books, journals.

TOOLS ANALYSIS
Descriptive survey/questionnaire method was used to collect the data about satisfaction,
services, features, problems etc. from the respondents.

RESEARCH DESIGN
The tool used for data collection in this project is PRIMARY DATA:

20
The primary data tools used in the project are questionnaire and internet. I referred to various
research papers and data on the internet. The findings of other people were also used to
achieve appropriate data. The project report is made on the basis of primary data.

SAMPLING DESIGN
Sampling procedure refers to the procedure by which the respondents should be chosen. In
order to obtain a representative sample, convenience-sampling method has been used in this
study without any stratification to obtain a uniform size of respondents.

Selection of Sample
Sample can be ideally selected as percentage of total population of respondents to increase
the accuracy and reliability of the sample. Hence, a sample size of 25 respondents was
appropriate to keep sample accuracy as well as manageable.

Sampling Unit
The unit refers to the definitions of the particular person who is to be surveyed. In this study
the unit is the respondents which are operating in.

Sampling Size
The present study was conducted on a sample size of ‘25’

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METHODS OF DATA COLLECTION

Purpose of Questionnaire:

• They permit respondents time to consider their responses carefully without

interference from, for example, an interviewer.
• Cost. It is possible to provide questionnaires to large numbers of people
simultaneously.
• Uniformity. Each respondent receives the identical set of questions. With closed-form
questions, responses are standardised, which can assist in interpreting from large
numbers of respondents.
• Can address a large number of issues and questions of concern in a relatively efficient
way, with the possibility of a high response rate.
• Often, questionnaires are designed so that answers to questions that are scored and
scores summed to obtain an overall measure of the attitudes and opinions of the
respondent.
• They may be mailed to respondents [although this approach may lower the response
rate].
• They permit anonymity. It is usually argued that anonymity increases the rate of
response and may increase the likelihood that responses reflect genuinely held
opinions.

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LIMITATIONS

The following limitations are faced by the researcher during the study-

• Since sample size is only 25 which is not true representative of the study.

• Level of accuracy of the results of research is restricted to the accuracy level with
which the respondents have given their answers and the accuracy level cannot be
predicted.

• Time constraint is also there.

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 CHAPTER – 6
(Data Analysis &
Interpretation)
 1. What age profile do you belong to?

TABLE 01

Age Group No. of Respondents

19-22 10

23-26 3

27-30 12

INTERPRETATION:
From the above table 12% of the respondents belong to the age group of 23-26. 40 % of the
respondents belong to the age group 19-22 and 48 % of the respondents belong to the age
group of 27-30.

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 2. What is your current profession?
TABLE 02

Profession No. of Respondents

Student 7

Entrepreneur 3

Working Professional 15

INTERPRETATION:

From the above table 28 % of respondents are students, 12 % of respondents are

entrepreneurs and 60 % of them fall in the category of working professionals. Therefore, the
percentage of working professionals is most than the other two categories.

25
 3. Have you heard of the company before?

TABLE 03

Heard about the company No. of Respondents

Yes 11

No 10

Maybe 4

INTERPRETATION:

From the above table 44 % of the respondents have heard about the company before, 40 % of
the respondents have not heard about it at all whereas 16 % are in the category of maybe as
they don’t have a clear response regarding whether they have knowledge about the company
or not.

26
 4. How likely are you to recommend its services?

TABLE 04

Recommend its services No. of Respondents

Highly recommend 13

Not recommend 10

Somewhat recommend 2

INTERPRETATION:

From the above table it is analysed, 52 % of the respondents will highly recommend its
services to others, 40 % of the respondents are of the opinion that they will not be
recommending its services at all since they have not heard about the company in the first
place and 8 % of the respondents will somewhat recommend its services to others.

27
 5. For what purpose are you using the services?

TABLE 05

Purpose of using services No. of Respondents

Blogs 12

Video Solution 7

Design Service 6

INTERPRETATION:

From the above table, 48 % of the respondents use the blog services, 28 % of the respondents
are using for video solution and the remaining 24 % of the respondents use it for design
service.

28
 6. Which features are most valuable to you?

TABLE 06

Valuable Features No. of Respondents

Client communication 5

Price 10

Delivery 10

INTERPRETATION:

From the above table, 20 % of the respondents prefer client communication as the most
valuable feature as they believe in efficient client to service provider communication for
consistent feedback, 40 % of the respondents give priority to price as they believe in
affordable prices and also 40 % would like to give preference to delivery which should be
fast and on time.

29
 7. Where have you seen it advertising ?
TABLE 07

Advertisements No. of Respondents

Instagram 5

LinkedIn 17

Google Ads 3

INTERPRETATION:
From the above table, it is clear that majority of the respondents have seen the company
advertising mainly on LinkedIn with the percentage being 68 % while 20 % of the
respondents have seen it advertising on Instagram and remaining 12 % on Google Ads. The
reason why LinkedIn has the most percentage is because there are more working
professionals.

30
 8. How familiar are you with the brand?

TABLE 08

Familiarity with brand No. of Respondents

Highly familiar 15

Not familiar 7

Somewhat familiar 3

INTERPRETATION:
It is clear that 60 % of the respondents in the above table have a high familiarity regarding the
brand, 28 % of the respondents are not at all familiar with the brand name which also means
they will not be recommending its services to anyone and remaining 12 % of them are have
known to little familiarity.

31
 9. Have you faced any problems with services?

TABLE 09

Faced problems No. of Respondents

Yes 6

No 15

Maybe 4

INTERPRETATION:

Since major of the respondents have used the services of Transcurators 60 % of them have
not faced any problems which require constant attention of the company to correct or connect
with the customer for further opinions. 24 % of respondents have encountered minor issues
which have been dealt with on time while only 16 % of them are of maybe category.

32
 10. Level of Satisfaction

TABLE 10

Level of Satisfaction No. of Respondents

Highly satisfied 19

Not satisfied 04

Somewhat satisfied 02

INTERPRETATION:
This last question analyses the overall level of satisfaction of respondents in the questionnaire
in which 76 % of respondents turned out to be highly satisfied since the company excels at
delivering high-quality content with fast turnaround time, even for tight deadlines, 16 % of
respondents were not satisfied and remaining 8 % were in the category of somewhat satisfied
by the services.

33
CHAPTER-7
(Findings &
Conclusion)
FINDINGS

On the basis of the questionnaire filled out by respondents following discoveries or particular
findings have been made:

• 10 respondents have not heard of the company before and are therefore very unlikely
to use its services for any purposes.
• 15 respondents use the services for blogs, 4 respondents for video solutions and
remaining 6 respondents for design service.
• 20 of the respondents prefer price and delivery as most valuable while rest of them
prioritise client communication according to their needs.

• Since most of the respondents are working professionals, they have seen
Transcurators advertisements mainly on LinkedIn
• Majority of the respondents have not had any problems with the services provided by
Transcurators since the company excels at delivering high-quality content with fast
turnaround time, even for tight deadlines.
• Thus, this leads to the last question of level of satisfaction of respondents being
between highly satisfied and somewhat satisfied.

CONCLUSION

After conducting the study and looking at the findings the conclusion is such, Transcurators
Pvt. Ltd. is mainly applying 2 types of marketing strategies-

• Social Media Marketing

1. Use of social media platforms and websites to promote a product, service, or brand. It
involves creating and sharing content on social media networks to achieve marketing
and branding goals.
2. It includes posting text and image updates, videos, and other content that engages and
attracts the target audience. Primary objectives of it include increasing brand
awareness, driving website traffic, generating leads, and fostering audience
engagement and loyalty.

34
 3. Businesses leverage popular social media platforms such as Facebook, Instagram,
Twitter, LinkedIn, and others to connect with their audience, build relationships, and
achieve marketing objectives.

• Content Marketing

1. It is a strategic marketing approach that involves creating and distributing relevant,

and consistent content to attract and engage a target audience. The primary goal of
content marketing is to provide information or educate the audience rather than
explicitly promoting a product or service.
2. By delivering content that aligns with the interests and needs of the audience,
businesses aim to build trust, establish authority, and ultimately drive profitable
customer action.
3. It takes various forms, like blog posts, articles, videos, infographics, podcasts, and
more. It is a long-term strategy focused on building and maintaining a relationship
with the audience through the delivery of valuable content across different channels.

As for the level of Customer Satisfaction, it has been analysed that the respondents are highly
to moderately satisfied with the services provided by Transcurators since they prioritise all
necessary features which a customer expects from them being client communication, price
and delivery.

35
 CHAPTER-8
(Recommendations)
RECOMMENDATIONS

Customer Satisfaction:
1. Implement a Loyalty Program:
Introduce a loyalty program to reward repeat customers. Offering discounts, exclusive
content, or early access can incentivize clients to continue choosing Transcurators for their
content needs.

2. Engage in Active Listening:

Actively listen to customer feedback through surveys, social media, and direct interactions.
Use this feedback to identify areas for improvement and address specific needs or concerns.

Marketing Strategy:
1. User-Generated Content Campaigns:
Encourage clients to share their experiences with Transcurators through testimonials, case
studies, or user-generated content. This authentic content can be powerful in building trust
and attracting new clients.

2. Live Q&A Sessions and Webinars:

Host live Q&A sessions or webinars on social media platforms to interact directly with the
audience. This helps in building a community, addressing concerns in real-time, and
showcasing expertise.

3. Incorporate Influencer Marketing:

Collaborate with influencers or thought leaders in the content creation space to extend the
reach and credibility of Transcurators. Influencers can amplify your message to their engaged
audiences.

By implementing these recommendations, Transcurators can enhance customer satisfaction,

strengthen its brand presence, and refine its marketing strategy to stay competitive in the
dynamic content creation industry.

36
 CHAPTER-9
(References and
Bibliography)
BOOKS REFERRED:

• Batra K Satish, Kazmi S H H. (2009). Consumer Behaviour. New Delhi: Excel Books
• Chand S, Gupta CB. (2018). Business Policy and Strategy. New Delhi: S Chand
Publishing.
• Kothari C.R. (2004). Research Methodology: Methods and Techniques. 2nd Edition.
New Delhi: New Age Publishers
• Kotler, Philip, and Kohn Keith Cox. (1988). Marketing Management and Strategy: a
Reader. New Jersey: Prentice Hall Publications

ARTICLES/JOURNALS:
• Gatot Wijayanto*, Arwinence Pramadewi, Indri Yovita, Arini Novandalina,
Yutiandry Rivai. (2023). Strategy Mastering In The Digital Era: A Literature Review
Regarding The Latest Marketing Approaches. Central European Management Journal,
31(4), 540–552. Retrieved from https://journals.kozminski.cem-
j.org/index.php/pl_cemj/article/view/1130
• Ok, S., Suy, R., Chhay, L., & Choun, C. (2018). Customer Satisfaction and Service
Quality in the Marketing Practice: Study on Literature Review. Asian Themes in
Social Sciences Research, 1(1), 21–27. Retrieved from
https://doi.org/10.33094/journal.139.2018.11.21.27
• Librianty, A., & Yuliarto, R. T. (2019). Effect of Quality of Service on Customer
Satisfaction on PT. PLN (Persero) Rayon Jawi Pontianak. Scientific Journal of Assets,
21(1). Retrieved from https://doi.org/10.37470/1.21.1.138
• Rahayu, S., & Setyawarti, S. (2018). Effect of Service Quality on Customer
Satisfaction PT. PLN Tegal Kota. Competitive Marketing Journal, 2(1).
• Librianty, A., & Yuliarto, R. T. (2019). Effect of Quality of Service on Customer
Satisfaction on PT. PLN (Persero) Rayon Jawi Pontianak. Scientific Journal of Assets,
21(1). Retrieved from https://doi.org/10.37470/1.21.1.138

37
CHAPTER-10
(Annexure)
38