———. 24 SEVEN CS OF COMMUNICATION __ Prime objective of any communication is to convey and receive the Messages clearly. To make meaningful communication, we need to follow certain principles of communication. They include: Completeness, Consciousness, Consideration, Concreteness, Clarity, Courtesy and Correctness, They are called the Seven Cs because cach of the words begins with the letter C. The seven Cs provide some important guidelines to make communication meaningful and effe So, let's understand the importance of each principle in detail. 1, Completeness: In communication, receiver and sender may have different backgrounds, status, needs and levels of understanding. Therefore, the sender of the message should take into account expectations and background of the receiver and provide all the essential details to the receiver. In business communication, when a customer enquiries for some product, the seller should provide all the details of the product as well as he should send additional details like cost, payment facilities, offers etc. Considering the expectations of the receiver, the sender should draft his messages. Completeness can be achieved by answering the five ‘Wh’ Questions i.e. Who, What, When, Where, and Why? Complete communication draws expected cutcomes and also helps to build good rapport with the receiver. The message answering five W's gives a complete message to the receiver and it creates a positive impression. It develops a feeling of concern in receivers mind and it can also save the receiver from claims of cheating or hiding the fact. It heips to 26 © scanned with OKEN ScannerGenerally, aulitory signals the army and police force 4 fire engines also use si transport systems like traing Along. with it, bells and educational offices to inform Bells are also used in paces « fe alse 0 ine used in companies. and ini . of worship. ng and ending of work cr class. In a nutshell, ; none study for the ie ‘al Communication js students of . nication is an important area of raammurication skills. The professionals who use : Thal and non-verbal communication can Ss Well as receiving messages in professional appropriate codes and cues i easily succeed in cony, and personal life, To eying conveying a ivi eticeively by tang geting and receiving messages and it can be done les of non-verbal communication. 2.4 SEVEN CS OF COMMUNICATION Prime objective of any communication is to couvey and receive the messages clearly. To make meaningful communication, we need to follow Certain principles of communication, They include: Completeness. Consciousness, Consideration, Concreteness, Clarity, Courtesy and Correctness. They are called the Seven Cs because each of the words begins with the letter C. The seven Cs provide some important guidelines to make communication meaningful and effective. So, let's understand the importance of each principle in detail. 1, Completeness: In communication, receiver and sender may have different backgrounds, status, needs and levels of understanding. Therefore, the sender of the message should take into account expectations and background of the receiver and provide all the essential details to the receiver. In business communication, when a customer enquiries for some product, the seller should provide all the details of the product as well as he should send additional details like cost, payment facilities, offers etc. Considering the expectations of the receiver, the sender should draft his messages. Completeness can be achieved by answering the five ‘Wh’ Questions i.e. Who, What, When, Where. and Why? Complete communication draws expected outcomes and also helps to build good rapport with the receiver. The message answering five W's gives a complete message to the receiver and it creates a positive impression. It develops a feeling of concern in receivers mind and it can also save the receiver from claims of cheating or hiding the fact. It helps to 26 © scanned with OKEN Scanner“therefore, completen ; 11, ‘Therefore, dings as Wel jj jsunderstan avoid misunderstanding ion. apect of effective © 2; Concinencss? ive communication, Literally, A ‘on, itis good to draft shor tno iding wordy, repetitive by avoiding ctitive and be dee id highlights the Key points in the * rate on it. Following stratogieg et in effe ; vy aspect in effective Caneieness is Me ical cone id succinct mk concel messages and it helps 1 ea can be used to achieve concisenes ae + Include only relevant details. For example: “ bi ap ae academic details, just send what is asked, Don't s about family and profession. + Focus on the purpose of the message. + Unnecessary repetitions disturb the fl message boring. Use abbreviations and short forms to avoid repetition. tually”, “I mean", “sort of, “for Avoid over elaboration. low of thought. It makes the + Don't use fillers like * instance", “basically”, etc. 2. Consideration: Consideration means giving importance to the receiver's needs. It ‘means drafting messages considering the requirements, desires, problems, and background of the receiver, In short, it is a receiver centric communication. It is handling matters from the receiver's point of view. Consideration reflects sympathy, human touch and understanding nature of the communicator. To achieve consideration, following points can be useful: (a) You Attitude: “You attitude’ means draftin; it a eans drafting a message stressing on how the receiver will get benefited with the message. It shows that the receives highly valued by the sende iga cites te eae and the communication is done for the benefit Example: 1- Attitude: We accept par t le Payment of fee, You - Attitude: Y inj jude: You can step in just by paying the first installment. (b) Highlight the Benefits ofthe Receive civer; ‘The second way \ bebe eeiver Ia tas pow Consideration is to highlight the benefits and purchaser. Therefore, white the prime expectation of both seller com ee 27 mating with customers, their © scanned with OKEN Scannerponefits should be highti feels that the sender is con applying “You Attitude”, do bi create a positive impact on the Mtract receivers only when he tuation. $0 for that. while efits of the receiver, It helps dering his ighlight the Teeviver, (c) Use of Positive Vocabut ‘One can express ‘consider and polite tone. It creates a ary/Tone: 'on through appropri through appropriate use of posit Positive impact onthe receiver, Example: Negative: 's impossible to issue you books today, itive: As soon as we receive your library card, » ae feceive your library card, we will gladly issue you 4, Clarity: Clarity in commani i avi ‘ommanication decides the effectiveness of communication, Clarity is must in every message ait gives a clear idea to eceiver. Clarity can be added to the message by following some techniques lik + Framing effective sentences and paragraphs + Adding suitable illustrations. + Use of short, familiar and formal words: For example: Formal words Less Formal Words Participate Join Utilize Use Interrogate Question 5. Concreteness: Concreteness means to be s ite and unambiguous. A vague and general message spoils the credibility of the sender. Conereteness can be achieved by using accurate details, putting action in verbs and using image building words. a) Use specific facts and figures: General: Company has suffered a great loss. Specific: Company has suffered a loss of 10 crore. b) Put action in the verb: Use verbs to highlight the action of the subject: Example: Noun: They held a meeting in the office. Verb: They met in the office. 28 © scanned with OKEN Scanner©) Choose image building WOT egsion upon the reer, Vivid image building words create # Example: simple word) He isa sucesfl entree Ce tart) He is a business tycoon, (Image building 6. Courtesy: . munication is to seck a positive important factor in conveying The prime purpose of business com messages develop good pie is an fespons fom the recipient. Courtesy i an ime concer and respect to the receiver. sness is expressed through relations, It helps to build goodwill. ee oats ane being sincere, tactful, thoughtful and appreciative. foliowing strategies can be used: a) Be Tactful: : ee Tet means to convey messages positively. Rude and direct replies may hurt the receiver. Example: Tactless: Your speech does not make sense..... oo Tactful: If Tunderstand your words correctly, you want to say that....... b) Avoid negative expressions: Negue reawoks and word are not Uked by anyone, so avoid them. The expressions like: You have failed You have no choice You are a fool You have no sense ©) Answer / Mail Promptly: Your prompt response to mails or asked questions indicates your interest and positivity. I's always good to reply 10 all mails promptly. A late reply shows your disinterest. 7, Correctness: Correctness is very important in all communications in general and written communication in particular. The sender should use ¢ Sentence structure, appropriate words, Punctuations and suitable tone to achieve correctness, It helps the sender to Convey the message in the W he/she wants to send and get expected feedback. The following be helpful to achieve correctness: . a) Use correct facts: In official correspondence cla ; rity is given utmost ance doctoral dissertations, i importance. In al : documents, top-level government agreements, 29 © scanned with OKEN Scannerarity iS Maintained sii erect spellings, doe core ee ee ossing ci eck totals, verify statistical data, avoiv Even in form: al letters, use . » USE Corre not aware of the educational ct facts, For example, if you art qualifications of the id using title: “+e Dr, Pi ; person, avoid using title: ri ae oe Instead of it, use formal expressions like-Mr. Mrs s. olin sm-ete. Do write correct spellings of names, institutions etc. b) Appropriate words and correct tone: Formal writing demands clarity and it can be achieved by using appropriate words and suitable tone. Use the words that are short, well known and conversational. For example: More Formal Less Formal Participate Join Endeavour Try Ascertain Find out Along with it, use punctuation marks correctly: Example: Your’s Faithfully (incorrect) Yours faithfully (correct) The appropriate tone of the write up is very important to maintait correctness. The mood of the writer gets reflected through the tone of the write up. Therefore, ir is always good to re- read and re-edit the draf before finalizing it. © scanned with OKEN Scanner