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Project Proposal

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Zaman
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16 views3 pages

Project Proposal

Uploaded by

Zaman
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Project Proposal: Customer Retention Analysis and Strategy Development Tool

The goal of this project, Customer Retention Analysis and Strategy Development Tool, is to
provide a data-driven toolbox for predicting and identifying the elements that affect customer
retention and churn. The application will assist companies in better understanding their
clientele, putting targeted retention plans into place, and enhancing customer loyalty through
the use of data analytics and visualization approaches.

Project Objectives
Data Analysis and Identification: Examine past customer data to find important metrics that
affect customer attrition and retention.

Predictive Modeling: Create a machine learning model that forecast the likelihood of
customer attrition, assisting companies in anticipatorily identifying vulnerable clients.

Strategic Recommendations: Make practical suggestions for raising customer engagement


and retention rates based on data insights.

User-Friendly Interface: Create an interactive dashboard that allows non-technical teams to


easily obtain model results and graphical data insights for decision-making.

Project Milestones (Plan)

1. Weeks 1-2: Data Collection and Cleaning


 Compile pertinent consumer information, such as demographics, engagement
frequency, and past purchases.
 Data should be cleaned, transformed, and ready for analysis.
2. Weeks 3-4: Model Development and Testing
 Create a machine learning model to forecast client attrition, such as a decision tree or
logistic regression.
 To guarantee accurate predictions, test the model's accuracy using sample data and
make any adjustments.
3. Weeks 5: Dashboard Design and Strategy Development
 Create an interactive dashboard that shows churn probabilities and consumer data.
 Create a strategy guide that suggests specific actions for high-risk clients based on
data results.
4. Week 6: Final Review and Documentation
 Create a project report and user manual that includes the process, results, and
recommendations for future work.
 Perform last-minute tests to make sure the model and dashboard work, and get a
recorded toolkit demo ready for submission.

Impact
By demonstrating strong analytical, modeling, and visualization skills that are immediately
applicable to positions in data analysis, business intelligence, and customer relationship
management, this project will improve my résumé. It will show that I can solve complicated
business problems with data-driven solutions, which is a skill that is in high demand across
many industries. I will be able to demonstrate my practical experience in interviews by
presenting the toolkit's tangible, quantifiable results (such as model accuracy rates and
consumer engagement insights).

Budget and Time


The project is expected to take six weeks to complete, and as all work will be done with free
software tools and sample datasets, no further funding is needed. With modules like Pandas
for data management, Scikit-learn for modeling, and Plotly for dashboard visualizations,
Python will be the main programming language.

Project Deliverables

1. Customer Retention Analysis Tool: A Python-based toolset for churn prediction


and consumer data analysis.
2. Interactive Dashboard: a dashboard with visualizations showing engagement
insights, churn likelihood, and important customer indicators.
3. Project Documentation: a thorough report that includes user instructions for
using the tool and a summary of the project's goals, methodology, and
conclusions.
4. Demo Video: a video demonstration of the toolkit's features, such as data analysis
and suggested strategies.
I will have a solid portfolio item to present at a job interview thanks to this Customer
Retention Analysis and Strategy Development Tool, which will show my capacity to create
data-driven solutions that meet practical company requirements. In addition to gaining
expertise with data visualization and predictive modeling, this project will strengthen my
ability to extract useful insights from data, which is advantageous in any role with data.

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