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    FINAL DISSERTATION PGDM

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    siddhartha kar

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    © All Rights Reserved
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    FINAL DISSERTATION PGDM

    Uploaded by

    siddhartha kar
    3 views7 pages

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    © © All Rights Reserved

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    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    3 views7 pages

    FINAL DISSERTATION PGDM

    Uploaded by

    siddhartha kar

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 7

    A Comparative Analysis of Products of Bandhan

    Bank with its Competitors

    Prepared by:
    Mr. Siddhartha
    Kar
    21DM021
    Batch
    2021-23

    Institute of Management and


    Information Science, Bhubaneswar
    Under the Supervision of
    Prof. Badal Rath
    Prof. in marketing, IMIS BBSR
    Date of submission: 5th April 2022

    1|Page
    DECLARATION
    I SIDDHARTHA KAR, solemnly declare that this
    Dissertation on A Comparative Analysis of Products
    of Bandhan Bank with its Competitors is my original
    work on secondary Data. I further declare that I have
    strictly observed reporting ethic and duly discharged
    copy right obligation and properly referred all out
    sourcing of material used in this report and nothing is
    confidential in this report in respect of the company. I
    take all the responsibility for all legal and ethical
    requirements regarding this report.

    BY:
    SIDDHARTHA KAR
    21DM021 (2021-2023)
    IMIS, BHUBANESWAR

    2|Page
    ACKNOWLEDGEMENT
    This project would not have been possible without the
    support of many people. Many thanks to my adviser,
    Assistant professor (Marketing) BADAL RATH, who
    gave me this topic and read my numerous revisions and
    helped make some sense of the confusion. Also, I want
    to vest the credit to the college (IMIS,
    BHUBANESWAR) for giving this opportunity to
    realize and explore the market. By the grace of almighty
    today we are at the door step of success.

    By:
    Siddhartha Kar

    3|Page
    CONTENTS
    SI NO TOPIC PAGE NO
    001 INTRODUCTION TO 5
    BANDHAN BANK
    003 INTRODUCTION TO SATIN 7
    FINSERVE
    004 OBJECTIVE OF STUDY 8
    005 LIMITATION OF STUDY 9
    006 AVAILABILITIES OF 10
    PRODUCTS FROM THE
    COMPANY
    007 COMPARISION BETWEEN 11
    SERVICE PROVIDED BY
    IIFL SAMASTA WITH
    SATIN
    008 COMPARISION BETWEEN 12
    SERVICE PROVIDED BY
    IIFL SAMASTA WITH
    ANNAPURNA FINANCE
    009 FINDINGS 13
    010 CONCLUSION 14
    011 REFRENCE 15

    4|Page
    About Bandhan Bank

    It all began in the 1990s, when Chandra Shekhar Ghosh


    observed the plight of Kolkata’s small-time traders. To grow
    their businesses, they had no option except high-interest loans from traditional
    moneylenders. His deep desire to help these marginal business owners led to the
    creation of Bandhan, a microfinance institution providing loans – and hope – to
    the poorest. In a decade and a half, Bandhan made history by transforming into
    a universal bank that serves all socio-economic sections across the country.
    Today, Bandhan has truly expanded, but its mission remains the same – to build
    a financially-inclusive India.

    VISION: - To be a world class bank for convenient and affordable financial


    solutions to all, in an inclusive and sustainable manner.
    MISSION: - To provide our customers with accessible, simple, cost-effective,
    and innovative financial solutions in a courteous and responsible manner. To
    create value for all stakeholders with a committed team, robust policies and
    superior systems and technology.

    MERGER
    In October 2019, Bandhan Bank acquired GRUH Finance Limited, a Housing
    Development Finance Corporation Limited backed housing finance company in
    the share-swap deal by way of scheme of amalgamation, to venture into the
    affordable housing finance.

    INVESTORS
    Bandhan Bank is an associate of Bandhan Financial Holdings Limited
    (BFHL)] which is holding 39.99% of stake in the Bank as on December 31,
    2021. Further, BFHL is a wholly owned subsidiary of Bandhan Financial
    Services Limited (BFSL). Other major shareholders of the Bank as on
    December 31, 2021, are Housing Development Finance Corporation Limited
    (9.89%), and Caladium Investment Pte. Limited (7.79%).

    5|Page
    OBJECTIVE OF STUDY

     To Compare the products available


     To know which bank is providing best products, interest
    rates and services.
     SWOT Analysis of Bandhan Bank

    6|Page
    LIMITATION OF STUDY
     Data depend on secondary source only
     Limited access to data
     Data Collection Methodology

    7|Page

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