Website Information Architecture
Website Information Architecture
When it comes to the internet and browsing, there are a lot of jargons and technical terms doing
the rounds, of which webpages and websites also make the list. These are two related terms, but
with different functionalities.
A. Website
A website is a combination or collection of webpages grouped together, often handled by a
person or an organization, which can be accessed anywhere and anytime by anyone via the
internet. Websites can also be either static or dynamic. In the meantime, some popular categories
of websites are affiliate websites, e-commerce websites, dating websites, social networking
websites and more.
B. Webpage
Webpage is a single document or page that is displayed in web browsers like the Firefox, Google
Chrome, and Opera and so on. This is used to make up the World Wide Web (WWW) and is
used chiefly to sell products and services to users or visitors. A unique URL address is also
attached to the webpages and is used to render or access that particular page. Webpages can also
be either static or dynamic.
Webpage Website
A webpage contains content about a specific topic A website houses content on a variety of topics
Can be accessed via a direct URL link or through a website Accessed through a domain address
A single hypertext document linked to a website A collection of various pages hosted on a server
Stores the content or resources to be displayed on a website Stores the content or resources to be displayed on
a website
Questions: Customers that don’t understand how to get something done or are trying to
figure out your tool will reach out with questions. Providing an in-app resource center with
rich materials will enable these customers to solve most of their problems themselves.
Complaints: All customer interactions are important, but complaints should be taken very
seriously. Not every user that encounters friction will come complaining. Best believe the
few who do represent a large chunk that will rather lag or churn than send complaints
Compliments: These interactions come from satisfied customers who reach out to praise
your brand. Appreciate them for taking the time to compliment you. You could also
encourage them to leave a review if they can.
A hierarchical structure, which is sometimes referred to as a tree structure, is the most popular
website structure. It moves from larger, more general category pages into smaller, individual
pages. Hierarchical structures are great for websites with large amounts of data like e-commerce.
A prototype is built through a systematic process of defining goals and audience, conducting
research and gathering content, organizing content and creating categories, sketching the site
structure, developing wireframes or mockups, testing and iterating, documenting and finalizing,
presenting and implementing, and reviewing and refining. Prototyping is an essential skill for
designers, but it is often misunderstood or skipped. Prototyping requires constant evaluation and
improvement, as well as alignment with client expectations and user needs.
Creating a prototype involves outlining the navigation, content hierarchy, and overall structure.
Content of a Website
The content of a website includes the text, images, sounds, videos, and animations that users
experience on a website. Website content is the utmost important tool you can use to achieve
your marketing strategy and communication to your customers about your brand.
Written website content: should inform all other content of your website. It can
encompass a call to action or brief product description on your landing page, case studies,
white papers, industry reports, eBooks, testimonials, and blogs.
Graphic content: consists of photographs, fact sheets, info graphics, branded images,
and data visualizations. Graphic content is generally supported by written and video content
and has the opportunity to help your audience visualize what your brand is about.
Video and audio contents: are very valuable pieces of content that include explanatory
videos, podcasts, and possibly music.