PR1_Introduction
PR1_Introduction
PR1_Introduction
ph/practicalresearch1
(FULL CONTENT, NO CUT)
Lesson 1: Definition of Research
Etymologically, research came from “re” and “search”. "Re" is a prefix that means again and search is a word which
means to look for. Therefore, research is to look for something (Chapman 1979).
There are two (2) things that we need to take note
First, research is not only about the discovery of something unknown, it is coming up with a new explanation of
something that is known.
Second, research is a process. It is a process of searching for something to solve an existing problem or difficulty to
solve.
Research is also understood as a systematic investigation or inquiry entailing collection of data, documentation of critical
information, analysis, interpretation of information (Williams 2007). From the given definition, this highlights the manner how research
is conducted. It is systematic.
The question is, how does it becomes systematic and what makes it systematic?
The term systematic entails the structure. Therefore, whenever collecting data, documenting information, analyzing, and
interpreting information are conducted, a particular method is used.
On the other hand, research can be also viewed as the formation of new knowledge and the employment of previous or existing
knowledge into a new and creative way (O’Donnell 2012).
Imagine these two (2) scenarios: mother giving birth to a baby and a potter molding a pot.
The creation of new knowledge can be compared to a mother giving birth. The mother stands for the research itself and the baby
is new knowledge. Thus, through research, new knowledge is born.
On the other hand, a potter molding a pot can be paralleled to the use of existing knowledge in a new creative way. Here, the
potter stands for the researcher, the clay as the existing knowledge, and the pot itself is a new knowledge made creatively.
On the other hand, if the researcher chooses qualitative approach, the goal of the study will be to discuss and analyze the underlying
concepts and theories related to the research topic.
For you to easily understand the similarities and differences between the two research methods, here is a short definition of terms that you
have to be familiar with.
contact time – the period when the researcher interacts with the research subjects or participants to obtain relevant information
hypothesis – a statement usually predicting the relationship between variables that can be tested by scientific research
research instrument – a measurement tool designed to obtain, measure and analyze data from research subjects around the research
topic
sample size – the number of subjects to be taken from the target population of the study
trend – an assumed development in the future that will have a long-term and lasting effect; prevailing style or preference
validity – the functional quality of research instrument on obtaining data and producing results based on the purpose of the study
variable – any characteristic that can have different values or traits that may vary across research participants
As cited by Cristobal & Cristobal (2017) from the Social Science Research Extension Institute (SSREI), University of the Philippines (UP)-
Baguio (2009).
Quantitative Research
1. Aims to characterize trends and patterns
2. Usually starts with either a theory or hypothesis about the relationship between two or more variables
3. Uses structured research instruments like questionnaires or schedules
4. Uses large sample sizes that are representatives of the population
5. Has high output replicability
6. Used to gain greater understanding of group similarities
7. Uses structured processes
8. Methods include census, survey, experiment, and secondary analysis
Qualitative Research
1. Involves processes, feelings, and motives (the why’s and the how’s) and produces in-depth and holistic data
2. Usually concerned with generating hypothesis from data rather than testing a hypothesis
3. Uses either unstructured or semi structured instruments
4. Uses small sample sizes chosen purposely
5. Has high validity
6. Used to gain greater understanding of individual differences in terms of feelings, motives, and experiences
7. Uses more flexible processes
8. Methods include field research, case study, and secondary analysis
Generally, quantitative and qualitative research differs on the type of data they produce. The former dwells on the collection of numerical
data analyzed by statistical analysis, while the latter deals with descriptive, in-depth and holistic data analyzed by summarizing,
categorizing and interpreting.
On this note, you need to use quantitative research if you want to confirm or test a theory or hypothesis and use qualitative research if you
want to understand concepts, thoughts and experiences.
Example: Here is a simple example on how you can apply two methods differently on the same research question, “How satisfied are
students with their studies?”
In quantitative research, you may survey 250 students at your school and ask them a question, “On a scale from 1-5, how satisfied are
you with your studies?” Then, you can perform statistical analysis on the data and draw conclusions such as: “On average, students rated
their studies 4.1”.
In qualitative research, you may conduct in-depth interviews with 15 students and ask them open-ended questions such as: “How
satisfied are you with your studies?”, “What is the most positive aspect of your study program?”, and “What can be done to improve the
study program?” Based on their answers, you can ask follow-up questions to clarify things. Furthermore, you can transcribe all interviews
and try to find patterns and commonalities.
Quantitative Research
Question Domains: Who, What, When, Where
Common Sample Size: 150 to 200+
Contact Time: 10 to 20 minutes
Validity: Must be true of most of the data or nomothetic (law oriented)
Variables: Define relationships and establish general case
Research Instrument: Surveys, numerical counts, statistical analyses, mathematical modeling
Qualitative Research
Question Domains: How, What, Why
Common Sample Size: 10 to 15
Contact Time: 45 to 240 minutes each
Validity: Must be true of each case or ideographic (case-oriented)
Variables: Describe relationship and establish meaning structures and contexts
Research Instrument: Interviews, literature content reviews, real world observations, case studies, ethnographies
Lesson 7: Research in Different Areas of Knowledge
Subject Area Research Approaches
Research studies happen in any field of knowledge. Anthropology, Business, Communication, Education, Engineering, Law, and
Nursing, among others, turn in a big number of research studies that reflect varied interests of people. Don’t you wonder how people in
these areas conduct their research studies?
Belonging to a certain area of discipline, you have the option to choose one from these three basic research approaches:
1. Positive or scientific Approach (Quantitative Data)
2. Naturalistic Approach (Qualitative Data)
3. Triangulation or Mixed method Approach
The scientific approach gives stress to measurable and observable facts instead of personal views, feelings, or attitudes. It can be
used in research under the hard sciences or STEM (Science, Technology, Engineering, Medicine) and natural sciences (Biology, Physics,
Chemistry). The positive or scientific approach allows control of variables or factors affecting the study. (Laursen 2010)
To become positivist or scientific in conducting your research study, you must collect data in controlled ways through questionnaires or
structured interviews. For instance, in the field of medicine, to produce a new medicine, a medical researcher subjects the data to a
controlled laboratory experiment. These factual data collected are recorded in numerical or statistical forms using numbers, percentages,
fractions, and the like. Expressed in measurable ways, these types of data are called quantitative data.
The naturalistic approach, on the other hand, is people oriented. Data collected, in this case, represent personal views, attitudes,
thoughts, emotions, and other subjective traits of people in a natural setting. Collecting data is done in family homes, playground,
workplaces, or schools. In these places, people’s personal traits or qualities naturally surface in the way they manage themselves or
interact with one another. The naturalistic approach focuses on discovering the real concept or meaning behind people’s lifestyles and
social relations.
Unlike the scientific approach that makes you express and record your findings quantitatively, which means in numerical forms, the
naturalistic approach lets you present things qualitatively through verbal language. Using words rather than numbers as the unit of
analysis, this second research approach concerns itself with qualitative data—one type of data that exists in abundance in social sciences,
which to others exists as soft sciences. Considered as soft sciences are Anthropology, Business, Education, Economics, Law, Politics, and
all subjects aligned with business and all those focused on helping professions such as, Nursing, Counseling, Physical Therapy, and the
like. (Babbie 2013)
In the field of Humanities, man’s social life is also subjected to research studies. However, researchers in this area give emphasis not to
man’s social life, but to the study of the meanings, significance, and visualizations of human experiences in the fields of Fine Arts,
Literature, Music, Drama, Dance, and other artistically inclined subjects.
3. Historical Research where the investigation centers on events and ideas that took place in man’s life at a particular period.
A quantitative or qualitative kind of research is not exclusive to hard sciences or soft sciences. These two research methods can go
together in a research approach called triangulation or mixed method approach. This is the third approach to research that allows a
combination or a mixture of research designs, data collection and data analysis techniques.
Thus, there is no such thing as a clear dichotomy between qualitative and quantitative research methods because some authorities on
research claim that a symbiotic relationship, in which they reinforce or strengthen each other, exists between these two research methods.
Moreover, any form of knowledge, factual or opinionated, and any statistical or verbal expression of this knowledge are deduced from
human experience that by nature is subjective. (Hollway 2013; Letherby 2013)