Digital Marketing Strategist

Certifications to Boost Your Resume:

● Google Ads Certification

● Google Analytics Certification
● HubSpot Inbound Marketing Certification
● Facebook Blueprint Certification
● Hootsuite Social Media Marketing Certification

Example Bullet Points for Your Resume:

● Developed and executed comprehensive SEO and SEM strategies, increasing organic search
traffic by 30% over six months.
● Managed $100k+ in Google Ads spend, optimizing PPC campaigns to increase ROAS by
25%.
● Led a cross-functional team to implement a multi-channel digital marketing campaign,
resulting in a 40% increase in leads and a 20% conversion rate.
● Created and optimized data-driven content marketing strategies that boosted website
engagement by 50%.

SOFTWARES AND TOOLS

1. Google-Specific Tools

● Google Ads: A primary tool for running paid search campaigns, display ads, YouTube ads,
and more. Expertise in creating, optimizing, and managing ad campaigns within Google Ads
is crucial.
● Google Analytics: Used for tracking website traffic, analyzing user behavior, and measuring
the success of digital campaigns.
● Google Data Studio: A data visualization tool that allows you to create customized reports
from various data sources like Google Analytics, Google Ads, and more.
● Google Tag Manager: Essential for managing and deploying marketing tags (e.g., analytics,
remarketing tags) without needing to modify the website's code.
● Google Search Console: Provides insights on website performance in search results and
helps with SEO strategies by offering data on search traffic and indexing.

2. Paid Advertising Tools

● Google Marketing Platform (formerly DoubleClick): Combines various Google

advertising products (such as Display & Video 360, Search Ads 360) to plan, buy, and
measure all your digital campaigns in one place.
● Google Keyword Planner: For researching and identifying relevant keywords to
optimize SEO and PPC campaigns.
● YouTube Ads: For running video ads on YouTube and managing audience targeting
strategies for video marketing.

3. SEO and SEM Tools

● SEMrush: Useful for SEO audits, keyword research, competitor analysis, and content
marketing strategies.
● Ahrefs: Primarily used for backlink analysis, keyword research, and overall SEO
strategy.
 ● Moz: Provides tools for tracking SEO rankings, conducting keyword research, and
auditing websites for SEO performance.

4. Data Analytics and Visualization

● Tableau: Used for advanced data visualization and creating interactive dashboards that
help convey key insights to stakeholders.
● BigQuery: Google’s cloud-based data warehouse solution, essential for handling large
datasets and running complex queries for campaign performance analysis.
● SQL: Basic understanding of SQL is necessary for querying databases and working
with large-scale marketing data.

5. Social Media Management

● Hootsuite or Sprout Social: For scheduling, managing, and analyzing social media
campaigns across multiple platforms like Facebook, Twitter, Instagram, and LinkedIn.
● Facebook Ads Manager: Required for managing and optimizing Facebook and
Instagram ad campaigns.
● LinkedIn Campaign Manager: For targeting professionals and managing campaigns on
LinkedIn.

6. Email Marketing Tools

● Mailchimp: A well-known platform for creating, sending, and analyzing email marketing
campaigns.
● Salesforce Marketing Cloud: For building personalized email campaigns and tracking
engagement metrics.
● HubSpot: An all-in-one CRM that includes email marketing, inbound marketing, and
automation tools.

7. Project Management and Collaboration Tools

● Asana or Trello: For managing and tracking marketing projects, tasks, and campaign
deadlines.
● Slack: For team communication and collaboration in real time.

8. Content Marketing and CMS Tools

● WordPress: For managing and creating website content, especially if you’re involved
in content marketing or SEO.
● Contentful or HubSpot CMS: Headless CMS platforms that allow for better content
management and user experience across digital properties.
● BuzzSumo: Helps in content research by finding top-performing content and trends in
a specific niche.

9. Customer Relationship Management (CRM) Tools

● Salesforce: Used for managing customer relationships, analyzing data, and running
targeted marketing campaigns.
● HubSpot CRM: Known for inbound marketing strategies, it helps align marketing and
sales through customer data and engagement analytics.

10. Conversion Rate Optimization (CRO) Tools

 ● Optimizely: A/B testing and experimentation tool to improve website performance and
conversion rates.
● Crazy Egg or Hotjar: Heatmap tools that show where users are clicking on your
website, helping optimize UX and CRO strategies.

Certifications that can help:

● Google Ads Certification

● Google Analytics Certification
● Tableau Desktop Specialist Certification
● Salesforce Marketing Cloud Consultant Certification
● HubSpot Inbound Marketing Certification

Skills to Highlight:

● Data-driven marketing: Ability to analyze data and turn insights into actionable
strategies.
● Campaign optimization: Expertise in tweaking PPC, SEO, and display ad campaigns for
improved performance.
● Content marketing: Strong understanding of how to create, manage, and optimize
content across digital platforms.
● Analytical mindset: Strong skills in measuring marketing performance and ROI using
analytical tools.
● Cross-channel marketing: Experience managing campaigns across various digital
marketing channels (PPC, email, social, etc.).

1. Google Ads Certification

● Why it’s important: Google Ads is at the core of paid search advertising. This certification
shows you understand how to create, manage, and optimize campaigns within Google Ads.
● Certification Path: Google offers certifications through Skillshop in areas like Search,
Display, Shopping, Video, and Apps advertising.
● Where to get it: Google Skillshop

2. Google Analytics Certification

● Why it’s important: Proficiency in tracking website traffic, analyzing user behavior, and
measuring marketing campaign success is essential for a strategist.
● Where to get it: Google Skillshop

3. Google Marketing Platform Certification

● Why it’s important: Google Marketing Platform integrates tools for managing campaigns
across search, video, and display. This certifies you in DoubleClick and Search Ads 360.
● Where to get it: Google Marketing Platform

4. Google Tag Manager Fundamentals

● Why it’s important: Being able to implement and manage tracking tags without altering
website code is vital for data collection and marketing automation.
● Where to get it: Google Skillshop

5. Facebook Blueprint Certification

● Why it’s important: As many campaigns span Google and Facebook, this certification
demonstrates your ability to manage Facebook and Instagram ads effectively.
● Where to get it: Facebook Blueprint

6. HubSpot Content Marketing Certification

● Why it’s important: Content plays a huge role in SEO and digital strategy. This certification
will show you’re adept at creating and optimizing content strategies.
● Where to get it: HubSpot Academy

7. SEO Certifications

● Why it’s important: SEO knowledge is critical to ensuring organic growth. SEMrush, Moz, or
Ahrefs offer SEO certifications.
● Where to get it: SEMrush Academy, Moz Academy, or Ahrefs Academy

8. Salesforce Marketing Cloud Consultant Certification

● Why it’s important: Salesforce is widely used for email and customer relationship
management (CRM). This certification ensures you can manage sophisticated customer data
and execute personalized campaigns.
● Where to get it: Salesforce

9. Tableau Certification

● Why it’s important: Tableau helps visualize data, a crucial skill for presenting campaign
performance and insights. A Tableau certification shows you can create dashboards and
reports that offer strategic insights.
● Where to get it: Tableau Certification

10. Google Cloud - BigQuery

● Why it’s important: As data analysis becomes more integral to marketing strategy,
understanding Google’s data warehouse (BigQuery) will give you an edge in handling and
analyzing large datasets.
● Where to get it: Google Cloud Training

11. Advanced Excel Certifications

● Why it’s important: Advanced Excel skills, such as data modeling and pivot tables, are
necessary for reporting and data manipulation in marketing.
● Where to get it: Microsoft Office Specialist

12. Hootsuite or Sprout Social Certifications (Social Media Management)

● Why it’s important: These tools are widely used for managing social media campaigns,
scheduling posts, and analyzing performance.
● Where to get it: Hootsuite Academy or Sprout Social Certification

Key Skills to Add:

● Campaign optimization: Ability to refine marketing efforts for maximum impact across
various platforms.
 ● Data-driven marketing: Experience using analytics tools to inform strategies.
● Cross-channel marketing: Proficiency in managing campaigns across Google Ads, social
media, and email platforms.
● Content strategy: Experience in planning and optimizing content for various stages of the
customer journey.
●

SOCIAL MEDIA MARKETING MANAGER

1. Social Media Strategy Development

● Ability to develop comprehensive social media strategies across platforms like Facebook,
Instagram, LinkedIn, Twitter, TikTok, and YouTube.
● Campaign planning and execution tailored to business goals, including brand awareness,
lead generation, or product promotion.

2. Content Creation and Curation

● Proficiency in content marketing: crafting and curating content (visual, written, video) that
resonates with the target audience.
● Experience with multimedia tools (e.g., Canva, Adobe Creative Suite) for creating visually
compelling posts and assets.

3. Social Media Advertising (Paid Social)

● Expertise in running paid social media campaigns (Facebook Ads, Instagram Ads,
LinkedIn Ads).
● Knowledge of ad types: display, video, carousel, stories, etc.
● Budget management and performance optimization to maximize Return on Ad Spend
(ROAS).

4. Analytics and Data-Driven Decision Making

● Data analysis skills using tools like Google Analytics, Sprout Social, Hootsuite, or native
platform analytics to track KPIs like engagement, reach, conversions, and click-through
rates (CTR).
● Ability to generate reports on campaign performance and make data-backed
recommendations for strategy adjustments.

5. Community Management and Engagement

● Strong community management experience in building and fostering relationships with an

online audience.
● Expertise in responding to comments, messages, and managing online communities to
boost engagement and brand loyalty.
6. Platform-Specific Expertise

● Mastery of each platform's algorithms, features, and best practices (e.g., Facebook’s
EdgeRank algorithm, Instagram Reels, LinkedIn post optimization).
● Trend analysis to stay up-to-date with social media trends and ensure the brand remains
relevant.

7. SEO for Social Media

● Knowledge of SEO best practices to enhance the discoverability of social media posts (e.g.,
using hashtags, keywords, and metadata).

8. Influencer and Partnership Management

● Experience in collaborating with influencers to drive campaigns and increase reach.

● Managing partnerships with key opinion leaders (KOLs) or influencers to amplify brand
presence.

9. Project Management and Leadership

● Strong project management skills using tools like Asana, Trello, or Monday.com to
oversee campaign timelines, collaboration, and execution.
● Team leadership and cross-functional collaboration to align social media goals with
marketing, design, and sales teams.

10. Crisis Management and Brand Reputation

● Ability to handle social media crises and manage brand reputation during challenges.
● PR communication skills to address negative feedback, comments, or public relations
issues effectively.

11. Marketing Automation Tools (CRM & Email Marketing)

● Familiarity with marketing automation tools like HubSpot, Salesforce, or Marketo for
nurturing leads through email marketing campaigns integrated with social strategies.

12. Copywriting and Communication

● Strong copywriting skills to create engaging, brand-aligned captions, headlines, and

messaging across social media platforms.
● Crafting posts with clear CTAs (calls-to-action) to encourage user interaction and
conversions.

Certifications to Boost Your Resume:

● Facebook Blueprint Certification

● Google Analytics Certification
● Hootsuite Social Media Marketing Certification
● HubSpot Social Media Certification
● Twitter Flight School

Example Bullet Points for Your Resume:

 ● Developed and implemented a cross-platform social media strategy, increasing engagement
by 40% and driving a 20% increase in website traffic within six months.
● Managed a paid social media budget of $50k+, achieving an average ROAS of 5:1 through
optimized targeting and A/B testing.
● Led community engagement initiatives that boosted social media followers by 25%, including
influencer partnerships and interactive campaigns.
● Analyzed campaign performance with Google Analytics, identifying key metrics and
optimizing strategy for a 15% increase in conversion rates.

By focusing on these relevant skills, experiences, and certifications, you’ll increase your chances of
being considered for the Social Media Marketing Manager role at Google.

EMAIL MARKETING

1. Email Campaign Management

● Experience in planning, designing, and executing email marketing campaigns using tools like
Mailchimp, HubSpot, Salesforce Marketing Cloud, or Marketo.
● Ability to manage email lists effectively and segment audiences based on various factors like
demographics, behaviors, and past interactions.

2. Email Automation and Personalization

● Proficiency in email automation workflows and setting up triggered emails (welcome emails,
abandoned cart emails, etc.) for personalized marketing.
● Dynamic content creation: Crafting personalized messages based on user data for higher
engagement and click-through rates (CTR).

3. A/B Testing and Optimization

● Skills in A/B testing email campaigns to determine the best-performing subject lines, layouts,
CTAs, and content.
● Analyzing results from A/B tests to continuously improve open rates, CTR, and conversion
rates.

4. Copywriting and Design Skills

● Strong copywriting skills for creating compelling, engaging, and action-oriented email copy
that aligns with brand tone and voice.
● Knowledge of email design principles and familiarity with HTML/CSS to format emails for
optimal mobile and desktop viewing.

5. Analytics and Performance Tracking

● Expertise in analyzing email campaign metrics using tools like Google Analytics, HubSpot, or
Litmus.
● Tracking key performance indicators (KPIs) such as open rates, CTR, conversion rates, and
bounce rates, and making data-driven decisions to optimize email performance.

6. Deliverability and Compliance

● Knowledge of email deliverability best practices, including avoiding spam filters and inbox
placement techniques.
 ● Understanding of compliance regulations like CAN-SPAM, GDPR, and other privacy laws to
ensure email marketing practices are legal and ethical.

7. Customer Journey Mapping and Lifecycle Marketing

● Experience in mapping customer journeys and creating tailored email strategies for each
stage of the customer lifecycle (e.g., awareness, consideration, conversion, retention).
● Ability to nurture leads through the email funnel using targeted content and timely follow-ups.
● 8. CRM and Audience Segmentation
● Experience working with CRM tools to manage and segment customer data.
● Creating targeted email lists based on customer demographics, purchase history, and other
behavioral data.

9. Mobile-First Optimization
● Knowledge of mobile-first email optimization techniques to ensure emails are responsive and
easy to read on smartphones and tablets.
● Familiarity with designing emails that load quickly and efficiently across devices.

10. Cross-Channel Integration

● Ability to integrate email campaigns with broader marketing efforts, such as social media
marketing, content marketing, and paid advertising.
● Skills in coordinating email marketing efforts with other digital marketing channels for a
cohesive brand message.

Certifications to Add:
● Google Analytics Certification
● HubSpot Email Marketing Certification
● Mailchimp Academy Email Marketing Certification
● Marketo Certified Expert

Example Bullet Points for Your Resume:

● Managed email marketing campaigns for a customer base of 100k+, achieving a 30%
increase in open rates and a 20% boost in conversions through targeted segmentation and
A/B testing.
● Developed and implemented automated email workflows that improved customer
engagement and increased retention rates by 15%.
● Analyzed email campaign performance using Google Analytics, generating insights that led to
a 10% improvement in CTR and reduced bounce rates.
● Created personalized email content using dynamic fields and segmented lists, resulting in a
40% increase in click-through rates across multiple campaigns.
By emphasizing these skills and showcasing specific results from past campaigns, you'll make your
application for an Email Marketing role at Google much more compelling.

Tools and Software to Learn:

1. Google Analytics
● Essential for tracking website traffic, measuring campaign performance, and understanding
user behavior on websites and apps.
● Certification in Google Analytics is highly recommended.
2. SQL
● Used for querying data from relational databases. Mastery of SQL is essential for handling
large datasets and extracting useful insights.

3. Excel / Google Sheets

● Proficiency in advanced Excel functions like pivot tables, VLOOKUP, INDEX-MATCH, and
macros for data analysis and reporting.
● Google Sheets is also commonly used for collaboration.

4. Python / R
● Learning Python or R for advanced data analysis, statistical modeling, and machine learning
applications. Libraries like Pandas, NumPy, Matplotlib (Python) and ggplot2 (R) are crucial for
marketing data analysis.
● Automating data collection and analysis using Python scripting.

5. Tableau / Power BI
● Mastery in Tableau or Power BI for data visualization and creating interactive, insightful
dashboards.
● Both tools are widely used for real-time data analysis and decision-making support.

6. Google Data Studio

● For creating customized, automated reports from marketing data using connectors from
Google Ads, Google Analytics, and other sources.

7. Microsoft PowerPoint / Google Slides

● Presentation tools like PowerPoint or Google Slides are necessary for presenting data-driven
insights to stakeholders clearly and effectively.

8. CRM Tools (Salesforce, HubSpot)

● Familiarity with Customer Relationship Management (CRM) tools like Salesforce or HubSpot
for analyzing customer interactions and managing customer data effectively.

Certifications to Boost Resume:

● Google Analytics Individual Qualification (GAIQ)
● SQL for Data Science Certification
● Tableau Desktop Specialist Certification
● HubSpot Inbound Marketing Certification
● Google Data Studio Certification

Example Bullet Points for Your Resume:

● Analyzed data from marketing campaigns, improving ROAS by 25% through actionable
insights derived from Google Analytics and Tableau reports.
● Managed end-to-end A/B testing of marketing strategies, driving a 15% increase in
conversion rates by refining customer segmentation and messaging.
● Developed automated reports in Google Data Studio, reducing manual reporting time by 30%,
and presented insights to cross-functional teams for strategy optimization.
● Used SQL to query data from Google BigQuery, improving marketing spend efficiency by
identifying high-performing customer segments.