5 Types of Research Design
5 Types of Research Design
A cross-sectional study is an observational study that collects data on one or more variables from
a specific population at one point in time. Cross-sectional studies provide information but do not
influence variables
One purpose of cross-sectional research is to provide information on one population for one or
more variables at a specific point in time. Cross-sectional studies often provide correlative
information about certain variables and can lead researchers to further study variable
relationships.
A cross-sectional design is a research method used to study a group of people at one specific
point in time. It's often called a "survey design" because surveys (like questionnaires or
interviews) are commonly used. However, many other methods can also be part of
cross-sectional research, like observing people, analyzing content (like documents or media),
using official statistics, or even looking at diaries. The main idea is that you're collecting data
from your subjects at a single moment, rather than following them over time.
In cross-sectional research, researchers often use numbers or data that can be measured
(quantitative data) to compare different cases. This helps them clearly see differences
between the cases and find relationships between different factors. Using numbers gives
researchers a consistent way to measure and compare things, making it easier to see patterns
and draw conclusions. This process of turning observations into numbers makes the research
more systematic and reliable.
In cross-sectional research, you can find relationships between different factors (variables),
but you can't always tell what causes what. Since all the data is collected at the same time,
there's no clear timeline showing which factor comes first. Unlike in experiments, where
researchers can control and change things to see the effect, in cross-sectional research, the
variables are simply observed as they are. So, even if two things are related, you can't be sure
that one causes the other. However, researchers can still make educated guesses about cause
and effect, but those guesses aren't as strong or certain as in experimental studies.
Cross-sectional research is evaluated based on three main criteria for quantitative studies:
reliability, replicability, and validity. Here's how it holds up:
Reliability and Measurement Validity: These depend on the quality of the tools used (like
questionnaires) to measure the concepts. It’s less about the research design and more about
how well those tools work to capture what the researcher is interested in.
Replicability: Cross-sectional studies are generally easy to replicate. This is because they
usually provide clear steps on how to select participants, design measurement tools, and
analyze data. So, another researcher could follow the same steps and get similar results.
Internal Validity (how well it shows cause and effect): This is a weak point for cross-sectional
studies. It’s hard to prove that one thing causes another based on the data collected because
it’s just a snapshot in time. While you can find relationships, proving causality is tricky.
External Validity (how well the results apply to other groups): If a cross-sectional study uses
a randomly selected sample, its findings usually apply well to the broader population. But if
the sample isn't random, the generalizability of the results is questionable.
Ecological Validity (how well the study reflects real-life settings): This can be a concern. The
tools used in cross-sectional research, like surveys, might interfere with the natural
environment of the participants, making the results less reflective of real-world behaviour.
Non-manipulable variables:
In social research, many variables can't be changed or manipulated, which makes it hard to
use experimental designs. For example, you can't ethically make someone start smoking just
to see how it affects their diet. This is why most social research uses cross-sectional designs,
where we observe people as they are instead of trying to change something about them.
Some variables, like ethnicity, age, or gender, are impossible to change. We can’t really
manipulate these factors to study their effects. For example, it would be unrealistic and
unethical to ask a large group of men to live as women to study how gender affects job
opportunities. Even if someone tries to temporarily change their appearance, like in the movie
Tootsie, it wouldn’t fully capture the deeper experience of being a woman.
However, in cross-sectional studies, we can still make some causal inferences by considering
the order of events. For example, someone’s ethnicity obviously comes before their behavior,
like drinking alcohol, so we might be able to say that ethnicity influences alcohol
consumption. Even though we can’t manipulate these variables, their fixed nature allows us
to study how they might affect other things.
Cross-sectional research is often associated with quantitative research, but it can also be used
in qualitative research. Here's how:
In quantitative cross-sectional research, like surveys, researchers collect data from multiple
people at one point in time to study relationships between variables, such as age and income.
They use formal tools like structured interviews or questionnaires and focus on aspects like
validity, reliability, and replicability.
However, qualitative research can also use a form of cross-sectional design. In this case,
researchers might use unstructured or semi-structured interviews with a group of people at
one point in time, as seen in the example of a study about food choices and vegetarianism.
Instead of using formal measurements, qualitative researchers focus more on personal
experiences and stories, which can offer deeper insights into topics like why people choose to
become vegetarians.
In summary, cross-sectional research can be used in both quantitative and qualitative studies,
but the way data is collected and analyzed differs depending on the research approach.
Experimental Design :
True experiments are not very common in sociology, but they are sometimes used in fields
related to it, like social psychology and organizational studies. Social policy researchers also
use them at times to evaluate the effects of new reforms or policies. So, why even talk about
experimental designs in a book about social research? The main reason is that true
experiments are often used as a standard for comparing other types of research. Experimental
research is seen as a reliable way to determine cause-and-effect relationships because it tends
to produce strong, trustworthy results. This makes it highly valuable in terms of its internal
validity, meaning it gives a lot of confidence in the accuracy of its findings.
Manipulation :
on subjects.
If experiments are so reliable, why don’t social researchers use them more often? The main
reason is that to do a true experiment, researchers need to actively change, or manipulate, the
independent variable to see if it affects the dependent variable. In an experiment, participants
are divided into different groups, each experiencing different levels or types of the
independent variable. This setup helps researchers see if differences in the independent
variable lead to changes in the dependent variable.
Before diving further into experimental design, it’s helpful to know the difference between
laboratory and field experiments. Laboratory experiments happen in a controlled setting,
while field experiments take place in real-life environments, like classrooms or workplaces,
and sometimes involve studying the effects of new policies. Field experiments are generally
more relevant to social research since they apply to real-world settings.
If experiments are so effective, why don’t social researchers use them more often? The main
reason is that true experiments require changing, or "manipulating," the independent
variable to see if it affects the dependent variable. This involves assigning participants to
different groups that each experience different forms or levels of the independent variable. By
comparing these groups, researchers can observe how the independent variable impacts the
dependent variable.
There are also two main types of experiments: laboratory experiments, which happen in
controlled settings, and field experiments, which take place in real-world environments, like
classrooms or workplaces, or as part of policy changes. Field experiments are generally
more relevant to social research because they allow researchers to study how interventions
play out in everyday settings.
To illustrate this concept, an example of a well-known field experiment can show how
manipulation works and help explain the method further.
The research described in Research in Focus 3.1 follows a structure known as the classical
experimental design, often called a randomized experiment or randomized controlled trial
(RCT). This design involves creating two groups, which allows for a comparison that centers
around the independent variable—in this case, teacher expectations.
1. Groups: Two groups are set up—a treatment group (called the experimental group)
and a control group.
○ The experimental group (or "spurters") receives the intervention, which is
teacher expectations that they will do well.
○ The control group does not receive any special expectations from the teachers.
2. Random Assignment: Students are randomly placed in either the treatment or control
group. This randomness helps make sure that any differences in outcomes are due to
the experiment, not other factors.
3. Measurement: Student performance (the dependent variable) is measured both before
and after the experiment.
○ This allows researchers to compare performance over time to see if teacher
expectations had an impact.
In this experiment, random assignment helps ensure that any difference in performance
between the two groups can be confidently attributed to the influence of teacher expectations,
rather than other factors.
Simple Notation:
● Obs: Observations (measurements) of the dependent variable (e.g., test scores) taken
at different times, like before (pre-test) and after (post-test) the experiment.
● Exp: The experimental treatment, such as setting high teacher expectations.
● No Exp: The lack of treatment, experienced by the control group.
● T: Timing of when observations are made (e.g., when tests are given).
The research in Research in focus 3.1 includes most of the essential features of what is
known as the classical experimental design, which is also often referred to as the randomized
experiment or randomized controlled trial (RCT). Two groups are established, and it is this
that forms the experimental manipulation and therefore the independent variable—in this
case, teacher expectations. The spurters form what is known as the experimental group or
treatment group and the other students form a control group. The experimental group
receives the experimental treatment—teacher expectancies—but the control group does not
receive an experimental treat-ment. The dependent variable—student performance—is
measured before and after the experimental manipulation, so that a before-and-after analysis
can be conducted (see Figure 3.1). Moreover, the spurters and the non-spurters were
assigned randomly to their respective groups. Because of this use of random assignment to
the experimental and control groups, the researchers were able to feel confi dent that the only
difference between the two groups was the fact that teachers expected the spurters to fare
better at school than the others. They would have been confi dent that, if they did establish a
difference in performance between the two groups, it
was due to the experimental manipulation alone.In order to capture the essence of this
design, the
Obs An observation made in relation to the dependent variable; there may well be two or
more observations, such as IQ test scores and reading grades before (the pre-test) and after
(the post-test) the experimental manipulation.
Exp The experimental treatment (the independent variable), such as the creation of teacher
expectancies. No Exp refers to the absence of an experimental treatment and represents the
experience of the control group.
T The timing of the observations made in relation to the dependent variable, such as the
timing of the administration of an IQ test.
While the main focus might seem to be on the experimental group (the "spurters" who
receive the intervention), the control group is crucial. Its purpose is to eliminate alternative
explanations that might otherwise challenge the causal link we’re testing. For instance, if
we’re examining whether teacher expectations affect student performance, having a control
group allows us to rule out other factors and increases our confidence that any differences are
due to the experiment alone.
By using a control group and randomly assigning participants to the groups, researchers
reduce the chance of bias or outside factors influencing the results. This process strengthens
what’s known as the internal validity of the study, meaning we can trust the study’s findings
are accurate within its design. Without a control group, several factors could threaten this
internal validity by creating alternative explanations.
Even if a study has strong internal validity, other forms of validity are still important to
consider:
1. Measurement Validity: This is about whether the tools or tests used in the study
actually measure what they’re intended to. For example, in Rosenthal and Jacobson’s
study, there are questions about whether IQ test scores truly reflect academic
performance or if aspects like "intellectual curiosity" really measure achievement.
Measurement validity also involves verifying whether the experimental manipulation
was effective (e.g., did teachers truly believe the "spurters" would succeed,
influencing their behavior?).
2. External Validity: This concerns whether the study’s findings can be applied to other
settings or groups. For example, the failure to replicate Rosenthal and Jacobson’s
results in a similar study (like Clairborn’s in suburban schools) suggests that the
original findings might not hold universally. If results can’t be replicated, it may mean
they are specific to the study’s unique context.
3. Ecological Validity: This refers to how well the study reflects real-world conditions.
Rosenthal and Jacobson’s study, conducted in a natural school setting, has some
ecological validity since participants were unaware they were part of an experiment.
However, because the study relied on deception, there are ethical concerns, which can
sometimes complicate ecological validity.
4. Replicability: Clear documentation of procedures and measures makes a study easier
to replicate. Replicability allows other researchers to test the results in different
settings, which strengthens confidence in the findings. However, in Rosenthal and
Jacobson’s case, the lack of an exact replication casts doubt on the generalizability of
their findings.
The RCT, especially in fields like healthcare, is highly valued because it tests the effect of an
intervention by comparing it to what would happen without it (or by comparing different
interventions). Random assignment ensures that participants in each group are nearly
identical in terms of characteristics, which makes the results more reliable. This approach is
particularly useful for answering questions about the impact of specific treatments or
interventions, like in medicine.
In summary, the classical experimental design uses control groups, random assignment, and
careful measurements to test for causal relationships, ensuring that the study results are
reliable and can be confidently interpreted.
Laboratory experiment :
In fields like social psychology, many experiments are conducted in a laboratory setting
rather than in real-world (field) environments. Laboratory experiments have some distinct
advantages, but they also come with limitations.
1. High Level of Control: In a lab, researchers can control the environment and
conditions more easily than in real-life settings. For example, it’s simpler to randomly
assign participants to different experimental groups in a lab than it is in an actual
organization. This level of control strengthens internal validity, meaning researchers
can be more confident that any results are due to the experiment itself, not outside
factors.
2. Ease of Replication: Since lab experiments are less tied to a specific setting, they’re
generally easier to replicate in other studies, which adds credibility to the results.
1. External Validity: Lab settings may not represent real-world environments, making it
hard to apply the results to everyday life. There are a few reasons for this:
○ Setting and Treatment Interaction: The artificial lab setting may influence
how participants react to the treatment, which can differ from real-world
reactions.
○ Selection and Treatment Interaction: Participants are often students who
volunteer, which means they might not reflect the general population.
Volunteers may behave differently than non-volunteers, and incentives
provided can also affect participation and responses.
2. Ecological Validity: Lab experiments may lack ecological validity, meaning we don’t
know if the findings truly apply to real-world situations. However, some lab
experiments still have what’s known as experimental realism. This means that, while
the environment may feel artificial, participants are deeply engaged and take the
experiment seriously. This engagement can sometimes make the lab results more
meaningful, even if the setting isn’t realistic.
In summary, laboratory experiments allow for more control and easier replication, but they
can struggle with applying results to real-world situations due to the artificial environment
and unique characteristics of the participants.
1.It is highly prone to human error.2.Exerting control over extraneous variables may lead to
the 3.personal bias of the researcher.4.It is time-consuming.5.It is expensive.6Manipulating
control variables may have ethical implications.7.It produces artificial results.
Experimental research, while valuable for establishing causation and testing hypotheses, has
several disadvantages:
Each group would be selected as a random sample. A random sample occurs when every
individual in the group being studied has an equal chance of being selected.
For valid conclusions, you also need to select a representative sample and control
any extraneous variables that might influence your results. In an experiment, an
extraneous variable is any variable that you’re not investigating that can potentially
affect the outcomes of your research study.
Each variable can be controlled on its own or in different combinations to study what
possible outcomes are available for a product, theory, or idea as well. This provides
a tremendous advantage in an ability to find accurate results.
This repeatability makes it easier to check if the findings are accurate and reliable. If
others can repeat the experiment and get the same results, it gives more confidence
that the results are correct and that the idea or theory being tested is solid.
Limitations:
3. It is a time-consuming process.
Quasi experiment :
Quasi-experimental design is a useful tool in situations where true experiments cannot be used
for ethical or practical reasons.
When you want to examine the prevalence of some outcome at a certain moment in
time, a cross-sectional study is the best choice
As cross-sectional studies are cheaper and less time-consuming than many other
types of study, they allow you to easily collect data that can be used as a basis for
further research..
Advantages
● Because you only collect data at a single point in time, cross-sectional studies
are relatively cheap and less time-consuming than other types of research.
● Cross-sectional studies allow you to collect data from a large pool of subjects
Disadvantages
It is difficult to establish cause-and-effect relationships using cross-sectional studies,
since they only represent a one-time measurement of both the alleged cause and
effect.
Since cross-sectional studies only study a single moment in time, they cannot be
the group as a whole. For instance, imagine you are looking at the impact of
sample began therapy shortly before the data collection, then it might appear that
therapy causes depression even if it is effective in the long term.Longitudinal
research design :
repeatedly collecting data from the same group of people over time. The goal of
longitudinal research is to study how characteristics change over time, and to identify
cause-and-effect relationships.
When using this method, a longitudinal survey can pay off with actionable insights when
you have the time to engage in a long-term research project.Longitudinal studies often
longitudinal study, a survey creator does not interfere with survey participants. Instead,
Longitudinal studies are versatile, repeatable, and able to account for quantitative and
qualitative data. Consider the three major types of longitudinal studies for future
research.
Panel Study:A panel survey involves a sample of people from a more significant
population and is conducted at specified intervals for a more extended period.
Cohort Study
A cohort study samples a cohort (a group of people who typically experience the same
event at a given point in time). Medical researchers tend to conduct cohort studies.
A retrospective study uses already existing longitudinal data, collected during previously
There are many reasons why a researcher might want to conduct a longitudinal study.
One of the essential reasons is, longitudinal studies give unique insights that many other
authenticity is verified in advance, which makes the results have a high level of
validity.
● Unique data: Most research studies collect short-term data to determine the
cause and effect of what is being investigated. Longitudinal surveys follow the
found within the data collected in real time. The previous data can be applied to
created to study a specific data point, the data collected can show unforeseen
patterns or relationships that can be significant. Because this is a long-term
study, the researchers have a flexibility that is not possible with other research
formats.
Additional data points can be collected to study unexpected findings, allowing changes
Research time
more likely to give unpredictable results. For example, if the same person is not
found to update the study, the research cannot be carried out. It may also take
It must be taken into account that the initial sample can be lost over time.
Because longitudinal studies involve the same subjects over a long period of
time, what happens to them outside of data collection times can influence the
Some people may decide to stop participating in the research. Others may not
be in the correct demographics for research. If these factors are not included in
the initial research design, they could affect the findings that are generated.
Higher costs
Without a doubt, the longitudinal survey is more complex and expensive. Being a
long-term form of research, the costs of the study will span years or decades,
compared to other forms of research that can be completed in a smaller fraction
of the time.
A case study is a detailed study of a specific subject, such as a person, group, place,
A case study research design usually involves qualitative methods, but quantitative
methods are sometimes also used. Case studies are good for describing, comparing,
A case study is a detailed examination of a specific subject. Case studies are commonly
case study often involves qualitative methods, but sometimes quantitative methods are
A case study is an appropriate research design when you aim to obtain concrete,
contextual, and in-depth knowledge about a specific subject. It allows you to explore the
key characteristics, meanings, and implications of the case.Case studies keep your
project focused and manageable when you lack time or resources for large-scale
research.You can use a single complex case study to delve deep into a single topic or
conduct multiple case studies to compare and shed light on different aspects of your
research problem.
There are various research methods you can employ to collect data for your case
study.Case studies tend to focus on qualitative data using methods such as interviews,
observations, and analysis of primary and secondary sources (e.g., press articles,
data, for example, through online surveys where you can incorporate open-ended
To conduct case study research, first, articulate your research question. Then select a case, such
human research, collect data through tools like interviews, surveys, observations, and gathering
documents. Then analyze the data and write up your research findings.
Contextual Analysis: This approach takes into account the context in which the case is
situated, providing insights into how context influences the phenomena being studied.
Exploratory Tool: Case studies are excellent for exploring new areas or theories,
allowing researchers to develop hypotheses and generate ideas for further research.
Practical Application: Findings from case studies can often be applied to real-world
scenarios, making them valuable for practitioners who need insights into similar
situations.
Flexibility: Case studies allow researchers to use multiple sources of data (e.g.,
interviews, observations, archival data), which can lead to a richer understanding of the
case.
Limited Generalizability: Since case studies focus on a single or small number of cases,
Time-Consuming: Conducting a thorough case study often requires significant time and
perspectives.
Risk of Overloading with Data: Case studies can generate large amounts of data,
overwhelming complexity.
can be difficult to replicate the study and verify findings in other settings.
Comparative design is a research approach where two or more cases are studied
using the same methods. By comparing these cases, researchers can better
understand social phenomena by looking at how they differ and what those
differences reveal.
For example, researchers might look at two countries, organizations, or communities
to see how they deal with a similar issue. By comparing these cases side-by-side,
they can uncover insights that wouldn’t be visible by studying just one case in
isolation.
This design can work with both quantitative (numbers-based) and qualitative
and similarities across various groups, places, or time periods. It’s a core approach
in social sciences and has been used since ancient times, like during Greek
This type of research is often used in fields like sociology, anthropology, political
By comparing, they can see regularities (things that happen repeatedly) and better
Challenges:
Causality: One major challenge is figuring out what causes the differences or
similarities. It’s hard to be sure what exactly is causing the variation, as there isn’t
Methodology vs. Method: Comparison is so common in research that it’s often seen
as a part of the overall research design rather than a separate method. It’s like the
backbone of social science research—it’s used everywhere even if it’s not always
recognized.
and interpret these variations. This helps build theories about how social and cultural
(1–4).
are carried out on different levels including regional, national, or wider geographical
boundaries based on specific subjects or areas of interest. There are various types
The goal of comparative research is to describe, explore and explain the similarities
and differences of the cases under study. Conducting comparative research expands
one's knowledge and understanding of their own culture, country, or system and
those of others. Testing a theory across diverse settings, learning from policy
identifying marginalized cultural forms, and evaluating the scope and value of certain
researcher to identify which of these aims they are targeting for (1,3,5). Indeed,
results of comparative studies lead to discovering the knowledge gap and opening
new directions and opportunities for future research about issues that researchers
may not have been aware of, beforehand (5). Comparative research in the health
sciences helps finding solutions and making decisions that will improve the
health-related issues. Also, it provides a chance to adopt more effective and/or new
must be chosen based on the research question and whether the research has a
which are categorized into two groups: primary and secondary data. While primary
and measurements; secondary data is existing data that can be accessed through
(1,4). In order to analysis quantitative data one may use statistical methods such as
comparative explanatory