Approved by AICTE, New Delhi, affiliated to Anna University, Chennai, Accredited by NAAC with A Grade, NBA & TCS

DEPARTMENT OF ARTIFICIAL INTELLIGENCE AND DATA SCIENCE

MODEL EXAM -
Test Sub/Code: CCW332/Digital Marketing
SET2

Year / SEM: III/V Date:

Time: 3 hrs Marks: 100

PART – A (10X2=20)
C Lev Q.n
O el o

1 4 1. Why has Digital Marketing grown to be this huge compared to

offline marketing? How can you categorize Digital marketing?
1 4 2. Which are some of the popular digital marketing tools? List a
few Digital Marketing trends for 2023-2024.
2 1 3. Define Search engine optimization. What are SEO strategy
elements?
2 1 4. What is meant meta tag? What are three types of meta tags?
3 1 5. Difference between PPC and SEM. We Don't Want to Spend on
Advertising. What's The Best Way to Get Our App Found?
3 1 6. What are analysis of search volume and competitors? What
are the Different Ways to Make Money from My Mobile App?
4 1 7. What are best practices on Twitter? How will you boost
Tweets or Twitter posts?
4 1 8. How to use Social Media to help website blog promotion? How
can LinkedIn be used for marketing?
5 1 9. Write about Artificial Intelligence in Online Marketing. Write
the Top Digital Marketing Trends in 2023
5 1 10. Write the importance of digital analytics for online marketing.
PART – B (5X13=65)
(i) Explain in detail about the four Process and four steps in
2
digital marketing. (7)
(ii) Discuss Digital Marketing types explained through REAN
Marketing Engagement Framework. (6)
1 11. (i) Discuss the concepts of content marketing, Goals of Digital
marketing, types of content and benefits of content
2 marketing in detail.(8)
(ii) What are the challenges faced by Digital Marketing in
current scenario? Give examples. (5)
(i) Explain in detail about the Off-Page Techniques in detail.
2 Draw the diagram of Off-page SEO (8)
(ii) Explain the SEO Factors in Off page SEO Techniques. (5)
2 12. (i) Discuss in detail about Search Engine Marketing. History of
2
Search Engine Marketing. How does a Search Engine Work?
Advantages of SEM. (8)
(ii) Explain the strategies for successful SEM campaigns. (5)
13. (i) How Email is used with social media and mobile? What you
need to use Skype, Facebook, twitter. (8)
2 (ii) What are the Email Marketing Campaign Process? What
are the various advantages and disadvantages of Email
Marketing? (5)
2 (i) Explain in detail about the Seven steps to creating and
launching a successful E-Mail Marketing 2.0 Campaign. (8)
 (ii) What are various MOBILE App Creation Strategy? (5)
(i) What is Social Media Marketing? Explain in detail the five
2 pillars of Social Media Marketing. (7)
(ii) Explain in detail various social media channels. (6)
14. (i) Explain in detail the 10 ways to Leveraging Social Media
4
for Brand Conversations and Buzz. Social media marketing
6
examples from successful brands. (8)
(ii) How Social media Campaigns is performed? (5)
(i) What do you mean by Digital Dive? List and explain the
recent trends in Digital marketing. (8)
2 (ii) Write about the latest customer engagement strategies
adopted by E-Commerce companies like Amazon an flipkart
with an inference. (5)
15.
(i) Explain the concepts of how changing your strategy based
on analysis? Explain the 6-Step Marketing Data Analysis
6 Strategy To Drive Business Growth. (8)
(ii) How do you update your digital strategy for changing
customer needs? (5)
PART – C (1X15=15)

(i) Explain the concepts of digital transformation & Channel

2
Attribution in Analytics. (8)
(ii) Explain the Components Of Data And Analytics Are
Required For A Successful Digital Transformation? (7)
(i) Explain the 6-Step Marketing Data Analysis Strategy To
5 16. Drive Business Growth, How do you update your digital
strategy for changing customer needs? (8)
2
(ii) Explain the concepts of digital transformation in Web
Analytics, Web analytics process, and the two main
categories of web analytics? (7)
CO1: To examine and explore the role and importance of digital marketing in
today’s rapidly changing business environment.
CO2: To focuses on how digital marketing can be utilized by organizations and
how its effectiveness can be measured.
CO3: To know the key elements of a digital marketing strategy.
CO4: To study how the effectiveness of a digital marketing campaign can be
measured
CO5: To demonstrate advanced practical skills in common digital marketing tools
such as SEO, SEM, Social media and Blogs

K1 – Remember, K2 – Understand, K3 – Apply, K4 – Analysis, K5 – Evaluate, K6 - Create

Course Title B Tech
Course Code CCW332 / Digital Marketing
Academic Year 2024 - 2025
Test Name Model Examination
Year/Sem III / 05
Dept AI&DS
Batch 2023 - 2027
Faculty Name Mrs.G.Vasanthi

Prepared By Verified By Approved by

Subject In-charge Batch Co-ordinator HOD

Blooms Taxonomy
K1 – K2 – K3 – Apply K4 – K5 – K6 - Create
Remember Understand Analysis Evaluate

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