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    of 9

    HO CHI MINH CITY UNIVERSITY OF FOREIGN LANGUAGES

    - INFORMATION TECHNOLOGY
    FACULTY OF BUSINESS ADMINISTRATION
    (Font Times New Roman, size 14, in đậm, canh giữa)
    ---------***--------

    SCIENTIFIC RESEARCH REPORT


    (Font Times New Roman,size24, in đậm, canh giữa)

    <TOPIC>
    (Tên đề tài: định dạng Font Times New Roman, size18, in đậm, canh giữa)

    Student’s name:
    ID Number:
    Class:
    Instructor: Dr. Nguyen Nhat Tan
    (Font Times New Roman, size14, in đậm, canh thẳng hàng và nằm ở nửa trang bên phải)

    HCMC,<month>/<year>
    (Font Times New Roman, size14, in đậm, canh giữa)
    ABSTRACT
    TABLE OF CONTENTS
    LIST OF ABBREVIATIONS
    LIST OF TABLES AND FIGURES
    CHAPTER 1: INTRODUCTION

    1.1. Rationale
    1.2. Aim
    1.3. Scope
    1.4. Significance of the study
    1.5. Structure
    CHAPTER 2: LITERATURE REVIEW

    2.1. Overview of the company


    2.1.1. Historical development
    2.1.2. Mission and vision
    2.1.3. Market share and market growth
    2.1.4. Company problems
    2.2. Concepts and definitions
    2.2.1. E-commerce
    2.2.2. Customer loyalty
    2.3. Theories
    2.3.1. Meaning
    2.3.2. Role
    2.3.3. Theoretical framework
    2.3.3.1. Product strategy
    2.3.3.2. Price strategy
    2.3.3.3. Place strategy
    2.3.3.4. Promotion strategy
    2.4. Previous studies
    2.4.1. SWOT of Coca-cola
    2.4.2. SWOT of Biti’s
    2.4.3. Marketing mix of Pepsi
    CHAPTER 3: METHODOLOGY
    3.1. Research design
    3.2. Source of data
    3.3. Data collection
    3.4. Data analysis
    CHAPTER 4: FINDINGS AND DISCUSSION

    4.1. Product strategy


    4.1.1. Performance
    4.1.2. Assessment
    4.2. Price strategy
    4.2.1. Performance
    4.2.2. Assessment
    4.3. Place strategy
    4.3.1. Performance
    4.3.2. Assessment
    4.4. Promotion strategy
    4.4.1. Performance
    4.4.2. Assessment

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