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Location Based Services Intro

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46 views11 pages

Location Based Services Intro

Uploaded by

sunshineropanianagallardo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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BI COL

UNI VE RSI TY

LOCATION
BASED
SERVICES
Presented by Marjorie L. Alarzar
Location-based services (LBS)

A software service for


mobile device applications
that requires knowledge
about where the mobile
device is geographically
located. The application
collects geodata, which is
data gathered in Real Time
using one or more location
tracking technologies.
Location-based services significantly
contribute to
Has been in existence Huge improvement in
Since then
since the mid 1960s the mobile device
technology
Developed by the U.S. Vast increase in
military using satellite wireless technology.
Smartphones
GPS. 1G to 4G (5G being
Tablets
They made the GPS developed)
Wearable
technology freely
technology
available in 1980s to
spark innovation.
E.U. made similar version
called Galileo in early
2000s.
- Joint venture with LBS - THE STORY SO
European Space Agency.
FAR
Components of Location Based
Services

Localization: Determining the user's location using technologies like


GPS, Wi-Fi, cellular networks, and Bluetooth.

Service Provision: Providing relevant information or services based


on the user's location, such as navigation, local business
recommendations, or real-time traffic updates.

Communication: Transmitting location data and service information


between the user's device and the service provider through mobile
networks or the internet.

These components work together to offer personalized and context-


aware services to users based on their geographical position.
Location-based services (LBS)
are important for several
reasons:

Enhanced marketing efforts: Businesses can target marketing


based on users' location.
Improved customer engagement: LBS allows real-time
interaction with customers.
Valuable customer insights: Analytics about customer behavior
and preferences can be obtained.
Competitive advantage: Businesses that effectively use LBS
gain an edge.
Easy adoption: LBS relies on GPS, Wi-Fi, and cellular networks
for personalized services.
How Location Based Services
Work?
Data Acquisition: The device collects
location data from multiple sources,
including GPS satellites, Wi-Fi signals, and
cellular towers.
Data Processing: The collected raw
location data is processed using algorithms
and software to refine and enhance its
accuracy.
Location Determination: The processed
data is used to determine the user's
location.
Service Delivery: The location-based
service delivers information and services to
the user based on their location.

Location-based services are used to provide


targeted information and services to users
based on their location.
Navigation and Mapping
Marketing and Advertising
Emergency Services
Social Networking
Health and Fitness
Travel and Tourism
Asset Tracking
Environmental Monitoring
Gaming

LBS enhance the functionality


of applications across these
sectors, making our lives more
connected, efficient, and
informed.
Challenges of Location Based
Services include:

Security risks: Location companies share real-time location


information, raising security concerns.
Privacy concerns: The service based on location requires access to
users’ location data, raising privacy concerns.
Accuracy issues: Companies based on location services may not always
provide precise location data, especially in areas with poor GPS or Wi-Fi
signals.
Battery drain: Location services can drain the battery of the device.
Lack of technological penetration: The geo-location world is tied to
your smartphone, and if you don’t have a smartphone, you have to call
or text people to tell them where you are.
Summary
Location-based services use information to enhance
functionalities.
They are used in many application today.
Expected to expand their relevance in other technological
frameworks.
Localization technologies are already very accurate and
accessible.
..but challenges with respect to
Trust, Control, Privacy, and Security are still unresolved
Thank you!

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