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BA Syllabus

Syllabus

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25 views1 page

BA Syllabus

Syllabus

Uploaded by

xinejo2126
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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BA4206 BUSINESS ANALYTICS L T PC

3 0 0 3
COURSE OBJECTIVES:
Learn to
1. Use business analytics for decision making
2. To apply the appropriate analytics and generate solutions
3. Model and analyse the business situation using analytics.

UNIT I INTRODUCTION TO BUSINESS ANALYTICS (BA) 9


Business Analytics - Terminologies, Process, Importance, Relationship with Organisational Decision
Making, BA for Competitive Advantage.

UNIT II MANAGING RESOURCES FOR BUSINESS ANALYTICS 9


Managing BA Personnel, Data and Technology. Organisational Structures aligning BA. Managing
Information policy, data quality and change in BA.

UNIT III DESCRIPTIVE ANALYTICS 9


Introduction to Descriptive analytics - Visualising and Exploring Data - Descriptive Statistics - Sampling
and Estimation - Probability Distribution for Descriptive Analytics - Analysis of Descriptive analytics

UNIT IV PREDICTIVE ANALYTICS 9


Introduction to Predictive analytics - Logic and Data Driven Models - Predictive Analysis Modeling and
procedure - Data Mining for Predictive analytics. Analysis of Predictive analytics

UNIT V PRESCRITIVE ANALYTICS 9


Introduction to Prescriptive analytics - Prescriptive Modeling - Non Linear Optimisation -
Demonstrating Business Performance Improvement.
TOTAL: 45 PERIODS
COURSE OUTCOMES:
1. Ability to understand the role of Business Analytics in decision making
2. Ability to identify the appropriate tool for the analytics scenario
3. Ability to apply the descriptive analytics tools and generate solutions
4. Understanding of Predictive Analytics and applications
5. Knowledge of Prescriptive Analytics and demonstrating business process improvement

REFERENCES
1. Marc J. Schniederjans, Dara G. Schniederjans and Christopher M. Starkey, " Business
Analytics Principles, Concepts, and Applications - What, Why, and How" , Pearson Ed, 2014
2. Christian Albright S and Wayne L. Winston, "Business Analytics - Data Analysis and Decision
Making" , Fifth edition, Cengage Learning, 2015.
3. James R. Evans, "Business Analytics - Methods, Models and Decisions", Pearson Ed, 2012.

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