Completed: Jun 16 - 3:33 AM

Deepak Kumar

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Total Points: 23/30 Correct Answers: 23/30

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Privacy and data protection Choose ad placements,

across Meta technologies budget and schedule in Meta
The importance of campaign Create audiences in Meta Ads
objectives Manager

Automate four aspects of

your campaign setup to
Response Details

Section Results
DS1.01 - Identify the different Products that make up the Points:
Meta family of apps and services 1/1

DS1.02 - Communicate the value proposition of the Meta Points:

family of apps and services for businesses 1/1

DS2.01 - Identify the steps to establish a business presence Points:

on the Facebook App and Instagram and WhatsApp, and the 2/2
tools needed to engage with your customers

DS2.02 - Explain the process to customize your settings Points:

within Ads Manager 1/1

DS2.03 - Apply creative best practices optimized for Points:

mobile experiences 2/2

DS3.01 - Recognize the value of advertising on Meta apps Points:

and services 1/1

DS3.03 - Communicate the value of the Meta Pixel and the Points:
Conversions API 2/2

DS3.04 - Describe the way Meta charges for ads and where Points:
the ads are shown 1/1

DS3.05 - Identify how Meta protects user data privacy and Points:
common ad policies 0/1

DS4.01 - Identify the differences between boosting a Page Points:

post, promoting a post on Instagram and creating an ad in 1/1
Ads manager

DS4.02 - Identify settings available at the campaign, ad Points:

set, and ad level 2/3
DS4.03 - Determine the campaign objective to achieve Points:
business goals 2/3

DS4.04 - Identify target audience capabilities Points: 0/3

DS4.05 - Given a scenario, determine the appropriate ad Points:

formats 2/2

DS4.06 - Identify budget and scheduling options Points: 1/2

DS4.07 - Identify the relationship between budget and Points:

estimated results 1/1

DS5.01 - Identify campaign results through ads reporting Points: 1/1

DS5.02 - Measure the success of a campaign Points: 2/2

Your Responses

Question 1 of 30 +1

Which type of short-form experience is

made by creators on Facebook and
Instagram? 13208931

Images

Carousels

Reels

Catalogs

Question 2 of 30 +1

How does Facebook help businesses

increase sales? 13208931
 Reach new customers

Get video views

Get more likes

Share 20 posts a day

Question 3 of 30 +1

What are two ways that a social media

manager can engage existing Page
followers? (Choose 2) 13208931

Run contests and giveaways

Share more than 20 posts each day

Send private messages to people who follow

competitors

Go live more often

Question 4 of 30 +1

A business wants to reply privately to a

customer's message.

Which two solutions can the business

use? (Choose 2) 13208931

Facebook Page Inbox

Business Suite

Ads Manager

Audience Network
Question 5 of 30 +1

What is an account spending

limit? 13208931

The overall limit on the amount of money an ad account

can spend

The overall limit on the amount of money an ad set can

spend over its lifetime

A billing threshold that determines when an advertiser

is charged for an ad

The maximum amount an advertiser is willing to spend

on an advertising campaign

Question 6 of 30 +1

After years of advertising on TV, a

branding advertiser wants to start
running ads on Facebook. The
advertiser has a TV ad with an
emotional message to connect the
brand with customers. The TV ad lasts
30 seconds.

What is the best creative approach to

run this campaign? 13208931

Create a 15-second video ad that is vertical with the

content used on TV

Create a 20-second video ad with a shorter version of

the content used on TV

Create a 15-second video ad with the content used on

TV
 Create a video ad with the content used on TV

Question 7 of 30 +1

A brand wants to enhance their

company's Instagram profile to help
potential customers remember their
products or services.

Which two best practices should the

social media manager use to create
engaging brand content for Instagram?
(Choose 2) 13208931

Use at least 50 hashtags

Keep videos short and attract attention early

Use a horizontal aspect ratio

Use consistent visuals

Question 8 of 30 +1

A brand wants to use a video to reach a

wider audience and generate website
visits.

Which of the following options would

provide the best results? 13208931

Page post on Facebook

Ad on Facebook

A post on Instagram
 Right column ad

Question 9 of 30 +1

What are two benefits of implementing

the Conversions API in addition to the
Meta Pixel? (Choose two.) 13208931

Reduce cost per action due to increased event

matching

Bypass data sharing policies

Improve measurement of ad performance

Unlock reach to additional placements

Question 10 of 30 +1

After setting up an ads account in Ads

Manager, what must an advertiser have
before implementing a Meta
Pixel? 13208931

Website

Phone number

Instagram business account

Facebook Shops

Question 11 of 30 +1

What can an ad account be charged for

on Facebook? 13208931
 Impressions

Likes

Comments

Shares

Question 12 of 30 +0 / 1

Which data protection law was

specifically designed to protect
children? 13208931

Privacy Shield

GDPR

CCPA

COPPA

The correct answer was "COPPA".

COPPA was specifically designed to protect children. It

requires that notice be given and parental consent is
obtained before any personal information is collected
from children.

Question 13 of 30 +1

What is a benefit of using Ads Manager

to create ads, rather than boosting a
post directly from a business
Page? 13208931

Create campaigns with multiple ads

Create an ad from an existing post

Preview the ad during ad creation

 Set a specific time for an ad to run

Question 14 of 30 +0 / 1

Where in Ads Manager can a business

select different creative assets for
specific placements? 13208931

Campaign

Ad Set

Ad

Account

The correct answer was "Ad".

Question 15 of 30 +1

What is recommended when using

multiple creative formats such as
image and video assets in one
campaign? 13208931

Create all ads within the same ad set, use Advantage+

placements

Create different ad sets for placements on Instagram

and Facebook

Create all ads within the same ad set, but split

placements between Instagram and Facebook

Create all ads within the same ad set, but only use
placements on Facebook
Question 16 of 30 +1

What is the only level within a

campaign where a budget cannot be
specified? 13208931

Campaign

Ad Set

Ad

Ad Account

Question 17 of 30 +1

A business wants to generate purchase

actions on its website.

Which campaign objective should the

business select? 13208931

Traffic

Sales

Awareness

Engagement

Question 18 of 30 +0 / 1

A fashion ecommerce brand is

launching an online personal shopping
experience. The retailer wants to share
the experience with as many people as
possible and encourage them to take
advantage of this new offer.
Which two ad objectives are
appropriate for this brand? (Choose
2) 13208931

Awareness

Engagement

App promotion

Sales

The correct answer was "Awareness, Sales".

Question 19 of 30 +1

An e-commerce company launches a

new website. The company wants to
build a campaign that generates
eCommerce purchases on the site.

Which campaign objective should the

company use to accomplish this
goal? 13208931

Engagement

Traffic

Awareness

Sales

Question 20 of 30 +0 / 1

What are the three types of audiences

that can be created in Ads
Manager? 13208931

New audience, Custom Audience, Lookalike audience

Saved audience, location-based audience, demographic

audience

Custom audience, location-based audience,

demographic audience

Lookalike audience, Custom Audience, Saved audience

The correct answer was "New audience, Custom

Audience, Lookalike audience".

Question 21 of 30 +0 / 1

Which option is best to reach existing

customers? 13208931

Interest-based audience

Conversion audience

Lookalike Audience

Custom Audience

The correct answer was "Custom Audience".

Question 22 of 30 +0 / 1

Which scenario would further expand

an audience's size? 13208931

Adjusting the lookalike percent from 10% to 1%

Adding "and" statements to detailed targeting

Adding "or" statements to detailed targeting

 Adjusting the retargeting lookback window from 180
days to 90 days

The correct answer was "Adding "or" statements to

detailed targeting".

Question 23 of 30 +1

A body care brand is launching a new

skincare line. In the upcoming
campaign, the brand wants to
showcase multiple products in one ad,
with the ability to lead users to their
respective product pages.

Which ad format should the brand

use? 13208931

Image

Slideshow

Video

Carousel

Question 24 of 30 +1

A shoe company has a collection of

pictures from their recent posts and
wants to automatically stitch them
together to make a video ad.

Which ad format should they

use? 13208931
 Slideshow

Carousel

Collection

Instant Experience

Question 25 of 30 +0 / 1

Which type of budget should an

advertiser select if they know the
average amount they are willing to
spend on a specific ad set per
day? 13208931

Lifetime budget

Daily budget

Campaign budget

Ad set budget

The correct answer was "Daily budget".

Schedule an Ad Set
If you have a lifetime budget, you can schedule your ad
set to run on a specific day and time.

Schedule an Ad Set

Question 26 of 30 +1

Which advanced scheduling option is

available when a lifetime budget is
selected? 13208931

Ad set schedule
 Promotion schedule

Ad placement schedule

Individual ad's schedule

Question 27 of 30 +1

A business recently started delivering a

new campaign that contains multiple
ad sets. The total budget is split equally
between all the ad sets. The business
notices that only one ad set is able to
achieve sufficient reach while the
others are neither consuming its entire
budget nor achieving sufficient reach.

What should the business do to

improve delivery? 13208931

Turn on Advantage campaign budget

Advantage+ placements

Large budget

Low overlap in audiences

Question 28 of 30 +1

An advertiser is using the Awareness

objective.

They want to maximize the total

number of people who will remember
seeing their ads.
Which optimization for ad delivery
should they choose? 13208931

Ad Recall Lift

Reach

Impressions

ThruPlay

Question 29 of 30 +1

An e-commerce business retargets the

people who have seen products on its
website using the Sales objective and
their Catalog on Facebook.

Which KPI should the company use to

evaluate campaign success? 13208931

Reach

Impressions

Estimated Ad Recall Lift Rate

Conversions

Question 30 of 30 +1

A window washing company delivers a

campaign to generate sign-ups for its
email marketing.

Which metric should the company use

to evaluate the success of the
campaign? 13208931

Leads

Clicks

Traffic

Engagement