NATIONAL UNIVERSITY-CLARK

SCHOOL OF ENGINEERING AND TECHNOLOGY

DEPARTMENT OF INFORMATION TECHNOLOGY

Communication
Technology
GEITE01X: LIVING IN THE IT-ERA

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 Overview
Discover the functionalities
of the internet
Determine the different types of media
over the internet
Evaluate the effect of social media

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 What is Communications
Technology?
Communications technology is vital in connecting people, businesses,
and governments globally. It enables the sharing of information,
collaboration, and innovation, driving economic growth and social
interaction. Moreover, there are different types of communication
technologies:

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 Different Classifications of
Communication Technologies

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 Different Types of Communication
Channels

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 Types of
Communication
Technology

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 Telecommunication Systems

Landline Telephony Mobile Communication

Traditional landline phones use copper wires to transmit Mobile networks, including 3G, 4G, and 5G, enable
analog signals. While still in use, they are increasingly wireless communication for voice, text, and data
being replaced by digital and mobile alternatives. services. 5G, the latest generation, offers faster speeds,
lower latency, and greater capacity.

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 Internet Communication

Broadband and Fiber Optics Wi-Fi and Wireless LANs

Broadband provides high-speed internet access, often Wi-Fi allows devices to connect to the internet wirelessly
through DSL, cable, or fiber-optic connections. Fiber within a local area. Wireless LANs (Local Area Networks)
optics use light signals for data transmission, offering extend this connectivity to multiple devices in homes,
extremely high speeds and reliability. businesses, and public spaces.

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 Satellite Communication
Satellites orbiting the Earth provide communication links for television broadcasts, internet
services, and global positioning systems (GPS). They are essential for connecting remote and rural areas
to global networks.

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Voice Over Internet Protocol (VoIP)

VoIP technology converts voice into digital signals

that can be transmitted over the internet.
Examples include Skype, Zoom, and WhatsApp
calls, which offer voice and video communication
over data networks.

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Internet Concepts
The Internet is a global network of interconnected
computers and devices that communicate with each
other using standardized protocols. It enables the
exchange of information across the world, allowing us
to access websites, send emails, and much more.

History of the Internet

The Internet began as a research project in the 1960s,
known as ARPANET, funded by the U.S. Department of
Defense. It has since evolved into the modern Internet,
with billions of users and devices connected
worldwide.

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 All About Web
Web is the empowering tool that is being incorporated throughout the internet. It is the base of
every on the line interaction that users can communicate from one point to another. Here are the
following components of the web:

Web Browser
is a software application used to access and view websites on the World Wide Web. Common
browsers include Google Chrome, Mozilla Firefox, Safari, and Microsoft Edge.

World Wide Web

The WWW is a vast collection of documents, images, and other resources, linked by hyperlinks
and accessible via the Internet. It uses HTTP (HyperText Transfer Protocol) to transmit data
between web servers and browsers.

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 Email
one of the oldest and most widely used Internet
services. It allows users to send and receive messages,
files, and documents instantly.

Streaming Media
Streaming services like Netflix, YouTube, and Spotify
allow users to watch videos and listen to music in real-
time without downloading the entire file.

Social Media
Facebook, Twitter, Instagram, and LinkedIn allow users to
connect, share content, and communicate with others
online. These platforms rely on Internet connectivity to
function and have become integral to personal and
professional communication.

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The Social in Social Media
Social media refers to websites and applications that
enable users to create, share, and interact with
content and with each other in real-time. Unlike
traditional media, social media is interactive, allowing
users to engage in conversations, share opinions, and
build communities online.

Origins of Social Media

The origins of social media can be traced back to early
internet forums and bulletin board systems in the
1980s and 1990s. The launch of platforms like
Friendster, MySpace, and eventually Facebook in
the early 2000s marked the beginning of the
modern social media era, leading to the vast array
of platforms we have today.

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 Social Networking Sites
Facebook, LinkedIn, and Twitter are social networking sites that allow users to connect with
friends, family, and colleagues. These platforms enable the sharing of status updates, articles,
photos, and other content. These are used for maintaining personal relationships, professional
networking, and staying informed on current events

Media Sharing Platforms

These platforms are popular for creative expression, entertainment, and marketing,
allowing users to showcase their talents, share tutorials, and engage with audiences
through visual content such as Youtube, Instagram and Tiktok.

Microblogging Platforms
are ideal for sharing quick thoughts, news, and links, and they often
serve as a tool for real-time communication and trendsetting such
as Twitter.

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Social Media and Society
Social media has democratized information, giving a voice to individuals
and communities that might otherwise be unheard. It has also facilitated
social movements, provided platforms for activism, and connected
people with shared interests.

However, social media has also been associated with issues like:

Misinformation Cyberbullying

Erosion of Privacy

The echo chamber effect, where users are exposed primarily to

information that reinforces their existing beliefs, is another concern.

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Social Media and Business Other Cybercrime Cases (Source:
For businesses, social media is a powerful marketing tool. It allows brands Philippine Star, 2023)
to reach a wide audience, engage directly with customers, and build
brand loyalty. However, it also requires careful management, as negative Top 2: Identity Theft Cases
publicity can spread rapidly. #paMINEpo (1,536 cases)
However, business implementation also has risk primarily in terms of
Business to Consumer (B2C) transactions. As per survey of police Anti-
Top 3: Online Libel
Cybercrime Group: (1,342 cases)
Top 4: ATM/credit card fraud
(1,043 cases)
Top 5: Online Threats, Data
Interference, anti-photo and
video voyeurism, unjust
Based on the data, 19,884 cybercrimes were recorded from Jan. 1 to Dec. 7 vexation and computer
of the year 2023, of which 11,071 cases or 55.67 percent represented online
related fraud (1,711 cases)
scams.

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Social Media and Mental Health
Social media's impact on mental health is a topic of ongoing debate.
While it can foster a sense of community and belonging, excessive use of
social media has been linked to issues like anxiety, depression, and the
fear of missing out (FOMO). It's important to be mindful of how social
media use affects our well-being.

Study: Problematic versus reflective use: Types of social media use as determinants of
mental health among young Filipino undergraduates (Cleofas, Dayrit and Albao, 2022)

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9277285/

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UpNext: Fact Checking
Fact-checking is the process of verifying the accuracy and truthfulness of
information before accepting or sharing it. It involves critically examining sources,
cross-referencing with credible references, and ensuring that the information is not
misleading or false.

Misinformation Disinformation Malinformation

False or inaccurate information Deliberately false or misleading Information that is true but used
spread without the intent to information spread with the intent out of context or in a way that is
deceive. For example, sharing a to deceive. An example is creating intended to cause harm. An
social media post with incorrect and distributing a fake news story example might be sharing
data because you believe it's true. to manipulate public opinion. someone's private information
publicly to damage their
reputation.

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 Credibility of the Source: Check the credibility of

01 the source. Reliable sources include well-established

news organizations, academic institutions, and
official government websites. Be wary of websites
with a history of spreading false or misleading
information.

Strategies for
Effective Fact-
Author Credentials: Examine the author’s
02 credentials. Are they an expert in the field they are
writing about? Do they have a history of producing

Checking accurate and well-researched content?

Publication Date: Always check the publication

03 date. Even accurate information can become
outdated, and what was true at one time may no
longer be valid.

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 THANK YOU!

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