FRANCHISE SUB SHOP 1

Business Plan Analysis: Franchise Sub Shop

Damian Wainwright

BSA493: Entrepreneurship with Focus on Small Business

Professor Kathleen Terry

Averett University

March 29, 2021

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Planning entails identifying objectives for a company's strategic course and deciding the

resources needed to achieve those objectives. The executive summary's main objectives are to

include a concise version of the main text, such as a business plan, and to catch the reader's

attention. Since business plan and report readers seldom have time to read all of the lengthy

documents they receive, a well-written overview will help you catch their attention and, as a

result, achieve your business objectives. According to Spinelli, Jr. and Adams, Jr, (2016), the

executive summary is the first section in the body of the business plan is usually an executive

summary and is usually short and concise.

The Sub Shop’s executive summary includes funding by investing $30, 000 and pursuing

a small business loan of $200,000, which will be paid off in 10 years. The summary also includes

their goals and their strategy on how to paying down the loan in a large sum of $180,00 by the

end of the first year. The marketing strategy of the Sub Shop is inextricably linked to the overall

financial and business plan. The Franchise Sub Shop plan sets out a winning strategy and breaks

it down into easy, actionable steps that will allow The Sub Shop to execute marketing activities

that will produce a good return on investment. This plan is intended to supplement the business

plan, but it also serves as a guide for company officers to gain a deeper understanding of the

external and internal factors that will impact the company's performance in the Ashland, Oregon

market. The objectives, mission and the keys to success will help determine how The Sub Shop

intends to set itself apart from the competition in terms of its market and product offering, as

well as the strategy that will propel it forward.

The Sub Shop’s company summary explains that it is a corporation franchise. Opening a

franchise business has both benefits and drawbacks. A franchise is a form of business in which

you enter into an arrangement with a corporation, known as the franchisor, to sell its goods and
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use its name, expertise, and trade secrets. The idea for The Sub Shop came from the kitchen of

Gianni's, a popular Italian sit-down restaurant. The original owner's intention was to provide

excellent Italian food in a clean, urban setting at a fair price. Although having built-in brand

awareness is a major plus for a startup, The Sub Shop hasn't yet achieved the stage of some of

the nation's largest fast food chains. The franchise brand may not be able to offer the same level

of service as a larger franchise chain. With that said, The Sub Shop franchise's long-term success

will be determined by the shared management expertise and synergy between the franchisor's

and company's objectives.

The Sub Shop’s company summary describes the company ownership and the start-up

cost summary. The summary included starting cash requirements, the investment amount, and

the uses of the SBA loan. The company summary displays a chart with the start-up expenses,

assets, funding, along with liabilities and capital. Within the company summary, the complete

list of the products and services was not listed. According to Spinelli, Jr. and Adams, Jr, (2016),

the industry and company and its products and services section should describe the concepts,

company discretion and a discretion of the product(s) and service(s). The products and services

section of your business plan outlines your product or service, why it's needed by your market,

and how it will compete with other businesses selling the same or similar products and services.

The Sub Shop’s company summary did not include a description of the products or services you

are offering or plan to offer or a comparison of the products or services their competitors offer in

relation to theirs.

Managers can create marketing and operating strategies that incorporate core

organizational principles in order to achieve the objectives. External and internal assessments,

marketing and branding, acquisitions, debt, resource utilization, vendors, manufacturing

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processes, competition, and research and development are all common components of a business

strategy. Although various business models incorporate different elements in their preparation,

depending on the needs of the company or sector, the core theme is that all aspects of the

strategy should be studied and addressed before incurring operational costs. The Sub Shop

outline the executive summary, company summary, products, market analysis summary, strategy

and implementation summary, management summary, financial plan and an appendix. One of

the major risks of starting a new business is that the goods or services provided by the company,

or the way they are delivered, will not fulfill consumer demand well enough for the company to

succeed. This lowers the chances of starting a company with insufficient demand.
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References

Franchise Sandwich Shop Business Plan. Bplans. (2020, July 26).

https://www.bplans.com/franchise-sandwich-shop-business-plan/.

Spinelli, Jr., S., & Adams, Jr., R.J. (2016) New Venture Creation: Entrepreneurship for the 21st

Century (10th ed.). New York, NY: McGraw-Hill Education.