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Google Analytics 360 Upgrade and Migration Plan

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31 views4 pages

Google Analytics 360 Upgrade and Migration Plan

Uploaded by

surajwebtesting
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Google Analytics 360 Upgrade and Migration Plan

1. Overview
The FCCI, currently using the free version of Google Analytics, seeks to
upgrade to Google Analytics 360 (GA 360) for enterprise-level benefits
and advanced features. This document outlines the advantages of GA 360,
migration steps to retain existing data, associated licensing costs, and
additional considerations.

2. Key Advantages of Upgrading to GA 360


Upgrading to GA 360 offers significant advantages, including higher data
limits, advanced reporting, and better integration options. Key benefits
include:

2.1. Increased Data Collection and Reduced Sampling

 Data Sampling: GA 360 minimizes data sampling, ensuring more


accurate insights from complete datasets, even for high-traffic
websites.

 Enhanced Data Limits: GA 360 supports up to 1 billion hits per


month (compared to the 10 million limit of the free version),
allowing detailed tracking.

2.2. BigQuery Integration for Raw Data Analysis

 Direct Integration: GA 360 offers native integration with BigQuery,


enabling daily (and intraday) exports of raw, unsampled data for in-
depth analysis.

 Additional Cost Note: BigQuery storage and processing fees are


separate from GA 360 licensing costs but are critical for advanced
analytics.

2.3. Advanced Reporting Features

 Custom Funnels and Attribution: GA 360 offers custom funnel


reports, Data-Driven Attribution (DDA), and more advanced
attribution models, providing deeper insights into user journeys and
marketing effectiveness.

2.4. Enhanced Customization and Roll-Up Reporting

 Custom Dimensions and Metrics: GA 360 allows up to 200


custom dimensions and metrics, compared to 20 in the free version,
enabling more detailed tracking.
 Roll-Up Reporting: GA 360 consolidates data across multiple
properties for a holistic view of metrics across domains or apps.

2.5. Service-Level Agreement (SLA) and Dedicated Support

 GA 360 offers guaranteed data freshness, uptime, and dedicated


support, ensuring reliable access to data and technical issue
resolution.

3. Steps to Upgrade and Migrate Existing Data


3.1. Contact Google Sales or a Certified Reseller

 Go to the Google Marketing Platform to contact Google or find a


certified reseller. A reseller may offer localized support, tailored
implementation, and guidance.

3.2. Discuss Requirements and Pricing

 The licensing cost for GA 360 starts at around $150,000 USD per
year. A reseller or representative can discuss usage, BigQuery
needs, and other specifics to ensure accurate pricing.

3.3. Sign the Contract and License Agreement

 The contract will outline licensing terms, data limits, SLA, and
support. Confirm that all required elements—data usage, BigQuery
integration, and any custom reporting needs—are addressed.

3.4. Plan for Implementation and Data Migration

 Work with Google or your reseller to create a structured


implementation plan, with specific attention to preserving and
migrating existing data. This includes:

o Data Validation: Ensure that historical data from your free


GA property can be seamlessly accessed within GA 360
without interruption.

o Custom Dimension and Metric Migration: Review existing


custom dimensions and metrics configurations (up to 20) and
map these to the new 200-available slots in GA 360. This
mapping will allow expanded tracking without data loss.

o Report and Dashboard Preservation: Identify any existing


reports or dashboards and verify with Google or your technical
team that these can be fully transferred to GA 360.

3.5. Activate GA 360 Features in Analytics Property


 Once the contract is signed, Google will enable GA 360 features on
the existing account. Typically, no data loss occurs, as your existing
data automatically transitions to the upgraded GA 360 property.

3.6. Migration and Testing Process

 Verify Existing Data and Customizations: After activation,


validate that all historical data, reports, and dashboards are fully
accessible in GA 360.

 Run Parallel Tests: Consider running parallel tests on key reports


to confirm data continuity. This allows for a smooth transition by
checking that data sampling, custom dimensions, and key reports
perform as expected.

 BigQuery Export Validation: Ensure that data exports to


BigQuery align with the structured format expected by your
reporting tools, preventing any schema issues.

4. Licensing Costs and Associated Considerations


4.1. Annual Licensing Cost

 GA 360 licensing starts at approximately $150,000 USD per year,


covering the platform's features, support, and data limits.

4.2. BigQuery Costs

 While GA 360 offers BigQuery integration, BigQuery storage and


processing costs are billed separately based on usage volume.

4.3. Data Processing and SLA Benefits

 GA 360 provides an SLA with guaranteed data processing speed and


uptime. SLA terms are detailed in the contract, essential for high-
reliability data access.

4.4. Training and Implementation Time

 Due to advanced GA 360 features, plan for training sessions to


ensure the analytics team can effectively utilize GA 360. Consider
budgeting for both setup and training time.

5. Summary of Migration Considerations


Data Preservation: All historical data in the free version of GA
automatically migrates to GA 360, as both are housed in the same
Analytics account. The transition maintains data integrity, so there should
be no data loss if existing properties, reports, and dashboards are
configured correctly in the GA 360 environment.

Custom Dimension Expansion: Migration planning should include a


detailed review of custom dimensions and metrics to make full use of GA
360’s expanded limit, ensuring data continuity and enhancement without
disruptions.

Testing and Validation: Conduct data checks and tests on reports and
BigQuery exports to ensure continuity and accuracy. This step confirms
that key analytics and reporting features are working as expected post-
upgrade.

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