Introduction Data Fiction
Introduction Data Fiction
Essays
Introduction
James Dorson and Regina Schober ..................................................................... 1
In recent years, technology and business writers have stumbled over each
other to show how new technologies in data collection and management
are revolutionizing our lives. he claim in Viktor Mayer-Schönberger’s
and Kenneth Cukier’s bestselling book, Big Data: A Revolution hat Will
Transform How We Work, hink, and Live (2013)—that “the world of big
data is poised to shake up everything from businesses and the sciences to
healthcare, government, education, economics, the humanities, and every
other aspect of society” (11)—is but one example of the great expectations
resting on recent developments in computation and informatics. But if
the technology behind the big data revolution is new, the idea behind it
is not. here is an uncanny resemblance between claims made on behalf
of big data and those made by naturalist iction more than a century ago.
What the inluential MIT computer scientist Alex Pentland in Social Phys-
ics (2014) calls “living laboratories”—i.e., the use of social data obtained
through mobile devices and sensors to “watch human organizations evolve
on a microsecond-by-microsecond basis” (121)—echoes the Sekundenstil
(second-by-second style) of German naturalists like Arno Holz seeking to
describe every detail of reality as it unfolds, but also Émile Zola’s view of
the naturalist novel as modeled on the laboratory experiment for mapping
our desires and habits. Pentland’s use of big data to “observe humans in
just the same way we observe apes or bees and derive rules of behavior, re-
action, and learning” (190) has an unmistakable naturalist ring to it. His
observation that “we are now coming to realize that human behavior is
determined as much by social context as by rational thinking or individ-
ual desires” (59) is hardly news to anyone who has ever read a naturalist
novel. here are also striking similarities between the organizing natural
tances, and actions into intervals, sequences, and statistics” (14). Yet unlike
earlier literature invested in questions prompted by nineteenth-century
science and technology, naturalist texts are not simply about information.
To a far greater extent than any other literary movement, the formal choic-
es of naturalist texts are informed by quantitative methods in the natural
and social sciences. Notorious for its “clumsy” prose, its predilection for
description, and its slices of life, naturalist iction both relects and con-
tributes to the fragmentation of modern life. As the dramatic medical met-
aphors in Zola of surgeons, operations, scalpels, and dissection suggest,
the breaking up of wholes into parts in order to see how they function was
integral to a naturalist poetics. In the case of Zola, the naturalist novel is
information, ready data for the uplift of society. But it would be wrong to
say that the naturalist investment in numbers is merely the product of the
information culture surrounding it. In their introduction to a recent book
with the suggestive title “Raw Data” is an Oxymoron (2013), Lisa Gitelman
and Virginia Jackson write that the social circulation of data as a desired
form of knowledge is predicated on “the imagination of data” (3). In a
number of ways that will be explored in this issue, naturalist texts shaped
the perception of data in the late nineteenth and early twentieth century.
Returning to naturalism as a key actor in the cultural history of data is not
the story of how science and technology determine naturalism, but of how
naturalist texts helped imagine data in new and powerful ways in society.
Bringing the terms data and iction together in the title of this issue is
meant to unsettle received notions about both. he title suggests that data
and iction are intimately linked, a link that is most obvious in naturalist
iction due to its frequent negotiation of scientiic methods. As the sin-
gular form of data implies—datum means something that is given—this
link is what the term data itself is meant to obscure. By deinition, “data”
is the semantic opposite of “iction.” Yet, like iction, data also rely on rep-
resentation: from tables and graphs to the binary code of computers and
neuroimaging. Regardless of whether representation is verbal, visual, or
numerical, it not only implies a way of looking but a way of knowing. As
an aggregative term, “data” suggests that to understand something it must
irst be taken apart and made quantiiable. In contrast, the narrative form
of iction implies that we understand things not by breaking them apart
and adding them up but by linking them causally. Literature could be said
to constitute what Steven Shaviro misses in the information age, namely
“what is more than information: the qualitative dimension of experience
or the continuum of analog space in between all those ones and zeroes”
(249). Be this as it may, the opposition between the languages of science
4 Studies in American Naturalism vol. 12, no. 1
and co-editor of the special issue Network heory and American Culture of
Amerikastudien (with Ulfried Reichardt and Heike Schäfer, 2015) as well
as of the book he Failed Individual: Amid Exclusion, Resistance, and the
Pleasure of Non-Conformity (with Katharina Motyl, 2017). Her primary
research interests include network aesthetics and epistemologies, literature
of the information age, cultural negotiations of the quantiied self, and
adaptation studies.
WORKS CITED
Daston, Lorraine J., and Peter Galison. Objectivity. New York: Zone, 2007.
Fleissner, Jennifer. Women, Compulsion, Modernity: he Moment of American Natural-
ism. Chicago: U of Chicago P, 2004.
Gitelman, Lisa, and Virginia Jackson. Introduction. “Raw Data” is an Oxymoron. Ed.
Lisa Gitelman. Cambridge, MA: MIT P, 2013. 1–14.
Mayer-Schönberger, Viktor, and Kenneth Cukier. Big Data: A Revolution hat Will
Transform How We Live, Work and hink. London: John Murray, 2013.
Pentland, Alex. Social Physics: How Good Ideas Spread—he Lessons from a New Sci-
ence. New York: Penguin, 2014.
Seltzer, Mark. Bodies and Machines. New York: Routledge, 1992.
Shaviro, Steven. Connected, or What It Means to Live in the Network Society. Minne-
apolis: U of Minnesota P, 2003.
Zola, Émile. “he Experimental Novel.” 1880. he Experimental Novel and Other Es-
says. Trans. Belle M. Sherman. New York: Cassell, 1893. 1–54.