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    Gr Worksheet -1_AD Analysis_Batch 2026 (1)

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    Sujay S

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    Gr Worksheet -1_AD Analysis_Batch 2026 (1)

    Uploaded by

    Sujay S
    2 views4 pages

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    © © All Rights Reserved

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    Copyright:

    © All Rights Reserved
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    Download as pdf or txt
    2 views4 pages

    Gr Worksheet -1_AD Analysis_Batch 2026 (1)

    Uploaded by

    Sujay S

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 4

    IB Diploma Programme

    Grade 11
    Worksheet 1
    Area of Exploration: Readers, Writers and Text: aims to study the
    non-literary texts focusing on the nature of language and
    communication. It involves close reading and analysis, and the
    ways in which texts can be read, interpreted and responded to.
    Concepts: Representation and Communication
    Paper 1: Guided Textual Analysis

    Source:https://sustainabilitymattersdaily.com/10-most-creative-environmentally-
    friendly-marketing-campaigns/#8-cocacola-introducing-plantbottle%25e2%2584%25a2

    Guiding question
    Comment on how the advertisement uses language and visuals to promote a change
    in consumer behavior.

    Frame an introduction paragraph by answering the following questions :

    1. What is the purpose of the advertisement?


    2. What is the brand known for?
    3. What is the context of the advertisement?
    4. Who do you think is the target audience for this advertisement?
    5. What kind of consumer behaviour is this advertisement looking to change?
    6. Frame a thesis statement to answer the guiding question, clarifying your main
    stance.

    (A thesis statement is a statement of one's core argument, the main idea, and/or a concise
    summary of an essay, research paper, etc. It is usually expressed in one or two sentences
    near the beginning of a paper, and may be reiterated elsewhere, such as in the conclusion.

    Refer to this link for further understanding


    https://youtu.be/t-Vmw0BlDSI?si=JfKI7Hy944F58eOb

    Pragraph 1
    1. What are the two visual elements that are important in conveying the main message? State
    them as your topic statement.

    2. How do the techniques aid in persuading the audience to embrace change in their current
    consumer behaviour?

    3. Provide evidence: (visual element font/prop/camera style etc...) to justify your point of view.
    Comment on the ways it impacts the audience.

    4. To what extent did you find the technique effective in conveying the intent of the
    advertisement.

    Paragraph 2

    1. What are the two prominent literary/ linguistic techniques that are important to the
    advertisement? - frame your topic statement.

    2. How does the language point to the existing consumer behaviour?

    3. Provide evidence: Which statements, words or phrases suggest a change?

    4. Can you mention the literal techniques used that prove to be effective and state their impact
    on the audience.

    5. Are there any facts and stats that help in conveying the creator’s message?

    6. To what extent did you find these techniques effective in changing the consumer behaviors?

    Conclusion

    1. How will you summarize your findings/insights?

    2. State your understanding about the topic and the intent of the author?

    3. Do you think this advert is biased? Do you think this advertisement has employed
    propaganda techniques or a positive message to campaign about a change? If yes, please
    explain in brief how does it achieve this.
    You can refer to the following link to understand about transitions between the paragraphs
    so that you too can have a fluid structure to your response

    https://youtu.be/gNXxNfFu0Ic?si=gN52bV_VRcnFo0TL

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