Infographic and reflections - Rubrics - Vietnam industry

Purpose: To verbally and visually represent the data/information to help the audience clearly understand the topics and
story you would like to present. Infographics aim to allow the reader to conclude. Your grade on this task is based on the
Industry Reflections (50%) + Infographic itself (50%).

The infographic and the reflections should convey the Story = Content + Visual + Knowledge. The reflections are a
voice embedded reflection on the process of creating the infographic and the major story. Some suggestions for this stage
of designing the piece of art/science work might include:
Knowing your inspiration: why it is standing out comparing to other topics in the selected industry?
Knowing your topic: is it timely and relevant to the context/audience and subject matter? Reflect on the relevance
of the topics to the local industry/ development
Knowing your main audience: what information and knowledge would be helpful for the local managers in their
decision-making process?
Become a Content Expert on your topic. Do thorough research on your topic. Provide accurate/update
analytics/stats
Plan your Story of Infographic, using a rough sketch, including a beginning, middle, and end, deploying
flow/chart/map etc.
Reflect on the Knowledge that can assist the audience in their decision making and conclusions. Bring local context
to justify and highlight potentials for future development around the intended topics

Category HD DI CR PA ~ NN

Message Clarity The topic and objectives of the The topic and main ideas The topic is given but the Topic and/or main ideas are
(2 marks) infographic are clear and easily are clear. main ideas are unclear or absent or very unclear.
understood; Intended to inform lacking.
or convince the viewers.
Supply chain Major flows and key partners Major flows and key More is needed for Very vague flow for the main
map (including labels, capacity) partners are added to understanding. Some are ideas and understanding is
(4 marks) support the main idea without support the main idea with distracting. limited.
distracting with other sections minimal sections/clusters.
Industry At least 4 industry 3 accurate facts are 2 accurate facts are Fewer than 2 accurate facts
Analytics & stats/analytics/comparatives displayed. displayed. are displayed.
Critical reviews accurate facts/concepts are
displayed in the infographic
(4 marks)

Industry Issues The evidence used represent Most evidence represents All evidence relates to the Evidence does not relate to
& Relevance concurrent topic appropriately the concurrent issues main topic but does not the topic.
appropriately. represent it appropriately.
Graphics – Colour, shape, size, and Colour, shape, size, and Colour, shape, size, and Colour, shape, size, and
Visual arrangement of graphics arrangement are eye- arrangement are present arrangement are distracting or
(2 marks) contribute meaning to the catching and contribute but do not add to the misleading.
overall message some meaning. information.
Design & layout The design/layout is neat, Is attractive in terms of Is acceptably attractive Is distractingly messy,
(2 marks) clear, and compelling layout, design, layout and though it may be a bit unattractive, or very poorly
uncluttered, RMIT logo, neatness. RMIT logo, messy; some logo not designed; RMIT logo, student
student ID, company brand student ID, company brand included ID, company brand not
included included included
Fluency & Always speaks clearly and Speaks clearly and Speaks clearly and Student mumbles and cannot
Clarity distinctly and does not distinctly most of the time, distinctly some of the be understood or
(2 marks) mispronounce any of the words mispronounces a few time, but mispronounces mispronounces many words
words some words

Depth of Demonstrate a conscious and Demonstrate a thoughtful Demonstrate a limited Demonstrate a limited
reflection thorough understanding of the understanding of the understanding of the understanding of the scenario
(2 marks) scenario and the industry scenario and the industry scenario and the subject and the subject matter. This
subject matter. subject matter. matter. This reflection reflection needs revision.
needs revision.
Total 20 marks

Adapted from a templated offered by TeachersFirst.com © 2012 Inc. http://www.teachersfirst.com/iste/infographics) and