PGDBA Syllabus 6.

Writing Process: Organizing, Composing and Revising

Business Messages
SEMESTER I 7. Writing Routine, Good News and Goodwill Messages
8. Writing Indirect Messages
Management Foundation & Organisational Dynamics 9. Short and Long Reports
1. Introduction to Management 10. Developing and Delivering Effective Presentations
2. Planning & Decision Making 11. Interviews and Meetings
3. Organizing 12. Group Communication Strategies
4. Leading & Motivation 13. Resumes and Employment Letters
5. Controlling 14. Communicating with Technology
6. Introduction to Organizational Dynamics 15. Formats for Business Documents
7. Individual Behavior 16. International Business Communication
8. Group Dynamics
9. Leadership & Management Styles Business Ethics & Value Systems
10. Conflict Resolution 1. Introduction to Business Ethics
11. Organizational Culture 2. Corporate Social Responsibility
12. Global Organizational Behavior 3. Ethical Decision-Making
4. Organizational Culture & Code of Ethics
2. Managerial Economics 5. Values-Based Leadership
1. Introduction to Managerial Economics 6. Diversity, Equity, & Inclusion
2. Utility 7. Ethics in Marketing & Advertising
3. Demand 8. Environmental Ethics
4. Demand Forecasting 9. Ethics in Finance
5. Supply Analysis 10. Ethics in Technology & Data Privacy
6. Production & Cost Analysis
7. Revenue Analysis & Pricing Policies SEMESTER II
8. Pricing Under Perfect Competition
9. Pricing Under Imperfect Competition Operations Management
10. Cost Benefit Analysis 1. The Production (Manufacturing) Function
11. Macro-Economic Analysis 2. Facilities Location & Layout
12. Consumption Function & Investment Function 3. Production Planning & Control
4. Aggregate Planning
Management Accounting 5. Master Production Schedule Operations Scheduling
1. Introduction to Accounting 6. Production Activity Control
2. Process of Accounting 7. JIT & Kanban
3. Introduction to Management Accounting 8. Project Planning & Control: Critical Path Analysis
4. Basics of Costing & Activity Based Costing 9. Maintenance of the Plant
5. Marginal Costing 10. Quality Management
6. Applications of Marginal Costing in Short Term Decision 11. Six Sigma
Making 12. Work Study -
7. Transfer Pricing 13. Operations Management in Service Sector
8. Standard Costing & Variance analysis 14. Industry 4.0
9. Forecasting, Budgeting & Budgetary Control
10. Divisional Performance Measurement Financial Management
11. Responsibility Accounting 1. Forms of Business Organisation
2. Financial Statements
Legal Aspects of Business 3. Interpretation of Financial Statements (Ratio Analysis)
1. Introduction to Business Law 4. Capitalization
2. Indian Legal Systems 5. Sources of Long Term & Medium-Term Finance
3. Indian Contract Act, 1872 – Part I 6. Capital Structure
4. Indian Contract Act, 1872 – Part II 7. Leverages & Theories of Capital Structure
5. Special Types of Contracts 8. Capital Market
6. Partnership Act, 1932 9. Capital Budgeting
7. Sale of Goods Act, 1930 10. Working Capital Management
8. The Negotiable Instruments Act, 1881 11. Management of Cash
9. The Consumer Protection Act, 2019 12. Management of Receivables
10. Companies Act, 2013 13. Management of Inventory
14. Dividend Policy
Business Communication
1. Communication in Business Human Resource Management
2. Process of Communication 1. Nature of Human Resource Management
3. Psychological and Cultural Dimensions of Business 2. Human Resource Planning
Communication 3. Job Analysis & Job Evaluation
4. Listening 4. Recruitment, Selection, Promotion & Transfer
5. The Writing Process – Planning 5. Training & Development
 6. Performance Improvement Capital Market
7. Performance Appraisal 1. Introduction to Capital Markets
8. Career & Succession Planning 2. Securities & Exchange Board of India (SEBI)
9. Total Quality Management through HR 3. Money Markets
10. HR Audit 4. Mutual Funds
11. Managing Change through Continuous Improvement 5. Merchant Banking
12. HR Practices in Information Technology Industry 6. Recent Developments
13. International Human Resource Management 7. Stock Exchanges
14. Legal Issues in HRM 8. Venture Capital
9. Credit Rating
Marketing Management 10. Share Buy Back
1. Basic Concepts of Marketing 11. Portfolio Management & Financial Engineering
2. The Marketing Environment 12. Corporate Governance
3. Market Oriented Strategic Planning 13. Mergers & Takeovers
4. Competition & Competitive Strategy 14. Lease & Hire Purchase
5. Market Research & Demand Forecasting 15. Housing Finance
6. Consumer Behavior
7. Market Segmentation & Selecting Target Markets Direct Taxation
8. Positioning 1. Definitions under Income Tax Act, 1961
9. Product Concepts 2. Income Exempt from Tax
10. Distribution Channels & Marketing of Services 3. Income from Salaries
11. Strategic Pricing 4. Income from House Property & other Sources
12. Integrated Marketing Communications 5. Profits & Gains from Business or Professions
6. Capital Gains
Fundamentals of Business Analytics 7. Deductions from Total Income
1. Introduction to Business Analytics 8. Tax Deducted at Source, Interest, Rebates & Relief
2. Data Mining 9. Assessment & Procedures
3. Machine Learning 10. Taxation of Partnership Firms
4. Business Intelligence 11. Taxation of Companies
5. Data visualization 12. Set Off & Carry Forward of Losses
6. Marketing Analytics 13. Tax Audit
7. Financial Analytics 14. Direct Tax Code
8. Supply Chain Analytics
Behavioural Finance
Essentials of Research Methodology 1. Introduction to Behavioral finance
1. Understanding Research 2. Investment Decision Cycle: Judgment under Uncertainty
2. Research Design and research process 3. Utility/ Preference Functions
3. Formulating research problem and Hypothesis 4. Theories based on Expected Utility Concept
4. Sampling and Sampling Techniques 5. Behavioral Factors & Financial Markets
5. Data collection tools and Techniques 6. Active Portfolio Management
6. Data processing and analysis 7. Behavioral Corporate Finance
7. Hypothesis testing and interpretation of data 8. External Factors & Investor Behavior:
8. Data presentation and report writing 9. Emotions & Decision – Making:
10. Optimum Decisions
SPECIALISATION: FINANCE
ELECTIVES – Sem III
SEMESTER III
Financial Institutions & Banking
Strategic Management 1. Overview of the Financial Markets - Meaning & Scope
1. Introduction to Strategic Management 2. Reserve Bank of India
2. Understanding Strategy 3. Financial Institutions (FIs) (Industrial Sector)
3. The Strategic Management Process 4. Financial Institutions (Agriculture)
4. Environmental Appraisal & SWOT 5. Financial Institutions – Others
5. Corporate Level Strategies: I 6. Securitization
6. Corporate Level Strategies: II 7. Financial Institutions (Area Specific)
7. Tools for Strategic Analysis & Choice: I 8. Bank & Banking
8. Tools for Strategic Analysis & Choice: II 9. Indian Money Market
9. Implementing Strategy: I 10. Financial Intermediaries
10. Implementing Strategy: II 11. International Monetary Fund (IMF)
11. Implementing Strategy: III
12. Strategic Evaluation & Control
Project Finance Project Management
1. Project Formation & Implementation 1. Introduction to Project Management: Genesis, history &
2. Promoter’s Role/Functions, Data & Skills Requirements – I evolution
3. Promoter’s Role/Functions, Data & Skills Requirements – II 2. Project Phases & Organisation
4. Financial Statements & Tools 3. Understanding & Meeting Client Expectations
5. Lenders’ General Appraisal 4. Project Planning
6. Commercial Viability 5. Working with People on Projects
7. Sources of Finance 6. Networks for Project Management
8. Financial Feasibility Appraisal 7. Resource Levelling & Project Crashing
9. Technical Feasibility Appraisal 8. Project Implementation & Monitoring
10. Project Risks, Risk Management & Credit Rating 9. Controlling Projects
11. Working Capital Arrangements & Terms & Conditions of 10. Introduction to Projects Contracts Management
Project Finance 11. Focused areas from PMBOK
12. Project Scheduling, Implementation & Follow-Up 12. Introduction of other useful frameworks
13. Legal Aspects of Project Finance & Documentation
14. Infrastructure Projects (Private Sector) Financing
ELECTIVES Sem IV
15. Public-Private Partnership (PPP) Projects
Corporate Governance
Security Analysis & Portfolio Management 1. Overview of Corporate Governance
1. Basic Concepts 2. Corporate Board
2. Investment 3. Shaping Directorial Competence & Board Effectiveness
3. Introduction to Security Analysis 4. Financial Institutions & Nominee Directors
4. Risk & Return Concepts 5. Corporate Disclosure & Investor Protection (Listing
5. Security Market Indicators Agreement with Stock Exchange)
6. Fundamental Analysis 6. Corporate Reputation
7. Technical Analysis 7. Corporate Governance & Regulatory Bodies
8. Efficient Market Theory 8. Globalization & Corporate Governance
9. Bond Valuation 9. Regulatory Framework & Investor Protection – An
10. Portfolio Management Overview of existing Measures for Investor Protection
11. Portfolio Theory 10. Corporate Social Responsibility & Corporate Governance
12. Derivatives: Futures & Options 11. Majority Rule & Minority Protection – Prevention of
13. Mutual Fund & their Schemes Oppression & Mismanagement

SEMESTER IV Strategic Finance

1. Capital Structuring
GST & allied Laws 2. Dividend Theories
1. Introduction to GST 3. Restructuring through Share Repurchase
2. Supply 4. Mergers & Acquisitions
3. Registration 5. Activity Based Costing: I
4. ICT Mechanism in GST 6. Activity Based Costing: II
5. Levy & Collection of Tax 7. Working Capital
6. Valuation of Taxable supply of Goods & Services 8. Accounting Standards: I
7. Invoice 9. Accounting Standards: II
8. Other Processes under GST 10. Human Resources Accounting
9. Offences & Penalties under GST
10. Appeals & Revisions Risk Management
1. The concept of risk
International Finance 2. Types and sources of risk
1. Introduction to International Finance 3. A risk management framework
2. International Monetary & Financial System 4. Risk measurement tools and techniques
3. Documents used in International Trade 5. Identifying and analysing interest rate risk
4. External Commercial Borrowing 6. Identifying and assessing foreign exchange risk
5. Foreign Investment in India 7. Identifying and analysing liquidity risk
6. Direct Investment outside India 8. Credit and counterparty risk
7. Foreign Exchange Markets 9. Commodity price risk
8. Foreign Exchange Risk Management 10. Other risk issues
9. Export / Import Finance
10. Facilities for Residents & Non-Residents
11. Institutes involved in International Trade
SPECIALISATION: MANAGEMENT ACCOUNTING 8. Efficient Market Theory
9. Bond Valuation
SEMESTER III 10. Portfolio Management
11. Portfolio Theory
Strategic Management 12. Derivatives: Futures & Options
1. Introduction to Strategic Management 13. Mutual Fund & their Schemes
2. Understanding Strategy
3. The Strategic Management Process Group Financial Statements
4. Environmental Appraisal & SWOT 1. Introduction to Group Financial Statements
5. Corporate Level Strategies: I 2. Preparation of Consolidated Financial Statements I
6. Corporate Level Strategies: II 3. Preparation of Consolidated Financial Statements II
7. Tools for Strategic Analysis & Choice: I 4. Associates & Joint Ventures
8. Tools for Strategic Analysis & Choice: II 5. Changes in Group Structure
9. Implementing Strategy: I 6. Complex Groups
10. Implementing Strategy: II 7. Foreign Currency Transactions
11. Implementing Strategy: III 8. Group Statements of Cash Flows I
12. Strategic Evaluation & Control 9. Group Statements of Cash Flows II

Cost Planning & Analysis Project Financial Management

1. Introduction to Cost Planning & Analysis 1. Introduction to Project Financial Management
2. Tools for CVP Analysis 2. Project Planning
3. Value Analysis 3. Project Process
4. Just-In-Time 4. Tools & Techniques of Project Management
5. Kaizen Costing & Learning Curves 5. Project Evaluation Rules
6. Activity Based Costing 6. Management Control & Change Control
7. Life Cycle Costing 7. Project Completion, Documentation & Reporting
8. Value Chain & Supply Chain Management 8. Project Audit
9. Gain-Sharing Arrangement
10. Pareto Analysis
SEMESTER IV
Budgeting & Management Control
Indian Financial System
1. Control System & Risk Management
1. Financial System: Meaning, Characteristics, Significance &
2. Diversifying Risk
Components
3. Internal Control Systems
2. Evolution of Financial System in India
4. Use of Budgets & Planning
3. Structure of Indian Financial System
5. Controllable & Uncontrollable Cost
4. Role & need of Regulations in Financial System-RBI, SEBI &
6. Performance Analysis & Ratio Analysis
IRDA
7. Responsibility Accounting
5. Financial Markets: Functions & Organisation
8. Performance Reporting
6. Primary Market
9. Behavioural Issues in Budgeting
7. Secondary Market
10. Performance Evaluation
8. Stock Exchanges in India
11. Transfer Pricing
9. Role of Financial Intermediaries
10. Reserve Bank of India
Behavioural Finance
1. Introduction to Behavioral finance
Strategic Management Accounting
2. Investment Decision Cycle: Judgment under Uncertainty
1. Introduction to Strategic Management Accounting
3. Utility/ Preference Functions
2. Strategic Management Accounting Techniques I
4. Theories based on Expected Utility Concept
3. Strategic Management Accounting Techniques II
5. Behavioral Factors & Financial Markets
4. Strategic Performance Management
6. Active Portfolio Management
5. Customer Profitability Analysis
7. Behavioral Corporate Finance
6. Inter-Organizational Cost Management Structure
8. External Factors & Investor Behavior:
7. Strategic Cost Management
9. Emotions & Decision – Making:
8. Strategic Pricing - I
10. Optimum decisions
9. Strategic Pricing - II
10. Strategic Audit
ELECTIVES – Sem III
Project Management
Security Analysis & Portfolio Management
1. Introduction to Project Management: Genesis, history &
1. Basic Concepts
evolution
2. Investment
2. Project Phases & Organisation
3. Introduction to Security Analysis
3. Understanding & Meeting Client Expectations
4. Risk & Return Concepts
4. Project Planning
5. Security Market Indicators
5. Working with People on Projects
6. Fundamental Analysis
6. Networks for Project Management
7. Technical Analysis
7. Resource Levelling & Project Crashing 8. Tools for Strategic Analysis & Choice: II
8. Project Implementation & Monitoring 9. Implementing Strategy: I
9. Controlling Projects 10. Implementing Strategy: II
10. Introduction to Projects Contracts Management 11. Implementing Strategy: III
11. Focused areas from PMBOK 12. Strategic Evaluation & Control
12. Introduction of other useful frameworks
EMPLOYEE RELATIONS & LABOUR LAWS
ELECTIVES Sem III 1. Introduction to IR & Employee Relations
2. Employees Rights & Responsibilities
Risk Management 3. Employee Engagement
1. The concept of risk 4. Conflict Resolution
2. Types and sources of risk 5. Grievance Handling & Employee Retention
3. A risk management framework 6. Remote Work & Virtual Teams
4. Risk measurement tools and techniques 7. Global Employee Relations
5. Identifying and analysing interest rate risk 8. Code on Wages, 2019
6. Identifying and assessing foreign exchange risk 9. The Industrial Relations Code, 2020
7. Identifying and analysing liquidity risk 10. Code on Social Security, 2020
8. Credit and counterparty risk 11. Occupational Safety, Health & Working Conditions Code,
9. Commodity price risk 2020
10. Other risk issues
HUMAN RESOURCE DEVELOPMENT
Corporate Governance 1. Introduction to Human Resource Development
1. Overview of Corporate Governance 2. Training & Organisation Environment
2. Corporate Board 3. Training Needs Analysis
3. Shaping Directorial Competence & Board Effectiveness 4. Learning Principles & Conditions
4. Financial Institutions & Nominee Directors 5. The Training Program: Selection, Design & Delivery
5. Corporate Disclosure & Investor Protection (Listing 6. Assessing the Effectiveness of Training
Agreement with Stock Exchange) 7. Training Audit & Cost Benefit Analysis
6. Corporate Reputation 8. Training for a New Economy & Skills of a Trainer
7. Corporate Governance & Regulatory Bodies 9. Emerging Trends in Training
8. Globalization & Corporate Governance 10. AI & ML in L&D
9. Regulatory Framework & Investor Protection – An 11. Performance Appraisal, Feedback & Reward Systems
Overview 12. Quality of Work Life & Career Development
10. Corporate Social Responsibility & Corporate Governance
11. Majority Rule & Minority Protection – Prevention of DEI & GLOBAL HR PRACTICES
Oppression & Mismanagement 1. Introduction to Diversity, Equity, & Inclusion
2. Equity in Employment Practices
Taxation Laws & Practices 3. Social Identity & Intersectionality
4. Effective Communication in a Diverse Environment
Part A: Direct Taxation
5. Global Perspectives on DEI
1. Definitions under Income Tax Act, 1961
6. Building Inclusive Teams & Inclusive Leadership Styles
2. Income Exempt from Tax
7. Introduction to Global HR Management
3. Income from Salaries
8. Global Workforce Trends
4. Income from House Property & other Sources
9. Global Recruitment Strategies
5. Profits & Gains from Business or Professions
10. Global Talent Development
6. Capital Gains
11. Global Compensation Strategies
7. Deductions from Total Income
12. Cross-Cultural Communication & Team Building
Part B: Indirect Taxation
8. Introduction to GST
ELECTIVES SEM III
9. Registration
10. Process under GST
COMPENSATION MANAGEMENT
11. Offences & Penalties under GST
1. Compensation & Costs - Concepts & Context
2. Control Systems for Labour Costs
SPECIALISATION: HUMAN RESOURCES
3. Compensation Systems Their Merits & Demerits
4. Wage & Salary Administration
SEMESTER III
5. Legal Framework for Wage & Salary Administration
6. Compensation Structures
STRATEGIC MANAGMENT:
7. Compensation Surveys
1. Introduction to Strategic Management
8. Pay Structure Today & Tomorrow
2. Understanding Strategy
9. Incentives, Reward System & Pay Restructuring
3. The Strategic Management Process
10. Process & Steps for Preparation of Payroll
4. Environmental Appraisal & SWOT
11. Tax Planning & Payroll Components
5. Corporate Level Strategies: I
12. Emerging Issues & Trends
6. Corporate Level Strategies: II
13. Constitutional & International Labour Standard Norms
7. Tools for Strategic Analysis & Choice: I
HR ANALYTICS PROJECT MANAGEMENT
1. Introduction to HR Analytics 1. Introduction to Project Management: Genesis, history &
2. Data Literacy for HR Professionals evolution
3. HR Metrics & Key Performance Indicators (KPIs) 2. Project Phases & Organisation
4. HR Information Systems (HRIS) 3. Understanding & Meeting Client Expectations
5. Data Visualization 4. Project Planning
6. Predictive Analytics in HR 5. Working with People on Projects
7. Recruitment Analytics 6. Networks for Project Management
8. Sourcing & Selection Analytics 7. Resource Levelling & Project Crashing
9. Employee Engagement Analytics 8. Project Implementation & Monitoring
10. Workforce Planning & Analytics 9. Controlling Projects
11. DEI Metrics & Analytics 10. Introduction to Projects Contracts Management
12. Legal Compliance in HR Analytics 11. Focused areas from PMBOK
12. Introduction of other useful frameworks
DIGITAL TRANSFORMATION IN HR
1. Introduction to Digital HRM ELECTIVES SEM IV:
2. Technologies Shaping HR
3. HR Information Systems (HRIS) TALENT MANAGEMENT
4. Digital Recruitment & Talent Acquisition 1. Introduction to Talent Management
5. Employee Experience & Engagement 2. Talent Management Models
6. Learning & Development in the Digital Era 3. Talent Acquisition Strategies
7. Performance Management in the Digital Age 4. Recruitment Technologies
8. HR Metrics & Analytics 5. Interviewing & Selection Techniques
9. Digital Employee Relations 6. Onboarding Programs
10. Change Management in Digital HRM 7. Individual Development Plans (IDPs)
11. Future Trends in Digital HRM 8. Career Pathing & Succession Planning
9. Success Metrics in Talent Management
10. Global Talent Management
SEMESTER IV
11. Talent Analytics
ORGANISATIONAL DEVELOPMENT & CHANGE MANAGEMENT
LEADERSHIP & CAPACITY BUILDING
1. Introduction to Organization Development
1. Leadership & Leadership Styles
2. Organizational Assessment & Diagnostic tools
2. Leadership Traits & Behaviors
3. Surveys & Feedback
3. Capacity Building Strategies
4. Change Management Theories
4. Creating a learning culture within organizations
5. Kotter's Eight-Step Model
5. Leadership's role in managing organizational change
6. Prosci's ADKAR Model
6. Applying emotional intelligence in leadership
7. Leadership in Change Management
7. Effective communication strategies for leaders
8. Employee Resistance & Engagement
8. Conflict Resolution, Mediation & Negotiation
9. Communication Strategies in Change
9. Decision Making Models for Leaders
10. Stakeholder Analysis
10. Root Cause Analysis & Critical thinking
11. Project Management for Change
11. Team Building & Collaborative Leadership
12. Organizational learning & Culture Change
12. Cultural Intelligence & Global Leadership Skills
13. Measuring Change Impact
13. Leveraging technology for leadership effectiveness
14. Sustaining Change
14. 360-degree feedback & leadership evaluations
PERFORMANCE & POTENTIAL MANAGEMENT
STRATEGIC HR & TQM
1. Introduction to Performance Management
1. Introduction to Strategic HR
2. Performance Appraisal Systems
2. Linking HR strategy to overall organizational strategic
3. Potential Management
planning
4. Goal Setting & Alignment
3. Strategic HR Metrics
5. Performance Planning & Agreements
4. Linking performance management with strategic goals
6. Strategies for providing constructive feedback
5. Principles & philosophy of Total Quality Management
7. Coaching for Performance Improvement
6. Linking performance management with strategic goals
8. Identifying Performance Issues
7. Building a culture of quality in organizations
9. Performance Improvement Plans (PIPs)
8. TQM Tools & Techniques
10. Employee Recognition Programs
9. Training for Quality Improvement
11. Performance-Linked Rewards
10. Strategies for engaging employees in quality initiatives
12. Talent Calibration Meetings
11. Continuous Improvement in HR Processes
13. Succession Planning
12. Legal Compliance in Strategic HR & TQM
14. Performance Dashboards
15. Ethical Practices in Performance Management
SPECIALISATION: MARKETING ELECTIVES Sem III

Semester III Advertising & Public Relations

1. What is Advertising
Strategic Management 2. Objectives of Advertising, Planning & Decision Making
1. Introduction to Strategic Management 3. Creating the Advertising Campaign
2. Understanding Strategy 4. Brand Image, Personality & Equity
3. The Strategic Management Process 5. Advertising, Market Positioning, Segmentation
4. Environmental Appraisal & SWOT 6. Media Strategy, Budgets, Research
5. Corporate Level Strategies: I 7. Global Marketing & Advertising
6. Corporate Level Strategies: II 8. Advertising & Society, Ethics & Regulations
7. Tools for Strategic Analysis & Choice: I 9. What is Public Relations
8. Tools for Strategic Analysis & Choice: II 10. Nature & Scope of Public Relations
9. Implementing Strategy: I 11. Organisation & Practice
10. Implementing Strategy: II 12. Public Relations Practitioner
11. Implementing Strategy: III 13. Principal Areas of PR Work
12. Strategic Evaluation & Control 14. Case Studies
15. Media Relations, Investor Relations
Services Marketing
1. Introduction to Services Strategic Marketing
2. Customer Expectations & Service Perceptions 1. Introduction to consumer centric Strategies
3. Service Models & New Product Development 2. consumer insight & market research
4. Pricing & Service Delivery 3. Segmentation & Targeting
5. Service Promotion 4. Customer journey mapping
6. The People Dimension of Services 5. Personalization Strategies
7. Service Process Blueprinting & Physical Evidence 6. Customer centric branding & positioning
8. Service Quality 7. Customer engagement & retention
8. Metrics & Analytics for consumer centricity.
Marketing Research 9. Omnichannel marketing.
1. Fundamentals of Market Research 10. Emerging trends in consumer centric strategies
2. Application & Limitations
3. Sampling Rural Marketing
4. Questionnaire Design Development 1. Introduction & Nature of rural markets – key constituents
5. Scaling 2. Consumer behavior in rural markets
6. Data Collection-Primary & Secondary 3. Rural market research
7. Data Preparation & Processing 4. Product designing for rural markets (B2B & B2C segments)
8. Data Analysis & Interpretation 5. Pricing for rural markets (What constitutes value to rural
9. Multivariate Analysis consumers.)
10. Research Process & Design 6. Delivery mechanisms (Methods of taking the product from
11. Specialised Techniques in Market Research manufacturer to consumers in rural markets. Go to market
12. Market & Sales Analysis Research strategies.)
13. New Product Development & Test Marketing 7. Marketing & communication strategies for rural markets &
14. Presentation of Research Findings consumers
15. Research in Service Segments 8. Promotion & trade marketing programs
9. Sales force management, including retailer management,
Consumer Behavior product retailing & merchandising
1. Consumer Behaviour 10. Creating successful business ventures targeted to Rural
2. Consumer Research Markets – emerging trends, partnerships & collaborations,
3. Motivation, Personality & Emotion P&L management.
4. Consumer Learning 11. Case Study Analysis & Recommendations
5. Consumer Perception
6. Consumer Involvement SEMESTER IV
7. Information Processing
8. Attitude Sales & Distribution Management
9. Social Class, Lifestyle & Culture Part-I
10. Retail Consumer & Outlet Selection 1. Introduction to Sales Management
11. Consumerism 2. Personal Selling
12. Consumer/Satisfaction 3. Effective Sales Executive
13. Organizational Buying Behaviour (OBB) 4. Sales Planning & Budgeting
14. Consumer Modelling 5. Sales Forecasting
15. Rural Buying Behaviour 6. Sales Organisation
7. Recruitment & Selection of Sales Force
8. Sales Training
9. Sales Quota & Compensating Sales Personnel
10. Leading & Motivating the Sales Personnel
 11. Evaluation & Control of Sales Force 4. Product Differentiation of Business Products
12. Sales Territory 5. B2B Hub
13. Key Account Management 6. Multi-Channel Marketing
7. B2B Database Marketing
Part-II 8. Key Account Management (KAM)
1. Introduction to Distribution Management 9. Strategic B2B Marketing
2. Retailing 10. Marketing Research in B2B Marketing
3. Wholesaling
4. Warehousing Digital marketing Strategy & Planning
5. Transportation 1. Introduction to Digital Marketing Strategy & Planning
6. Distribution Channels in Services 2. Overview of Digital Marketing Landscape -Post Covid
7. Distribution Planning & Control Impact
3. Setting Goals & Objectives for Digital Marketing Strategy
Course: Product & Brand Management 4. Developing a Digital Marketing Plan
1. Introduction to Product Management 5. Budgeting & Forecasting for Digital Marketing
2. Market Research & competitive Analysis 6. Implementing Digital Marketing Strategies
3. Product Development & Innovation 7. Measuring & Optimizing Digital Marketing Campaigns
4. Product launch & evaluation metrics 8. Ethical Considerations in Digital Marketing
5. Customer Feedback & Iteration 9. Future of Digital Marketing Strategy & Planning
6. Financial Aspects of Product Management
7. Introduction to Brand management SPECIALISATION: CUSTOMER RELATIONSHIP MANAGEMENT
8. Brand identity & brand positioning
9. Brand communication Semester III
10. Brand equity & brand valuation
11. Co-branding, brand extension & multi brands Strategic Management
12. Branding strategies 1. Introduction to Strategic Management
13. Case studies of products & brands. 2. Understanding Strategy
3. The Strategic Management Process
Project Management 4. Environmental Appraisal & SWOT
1. Introduction to Project Management: Genesis, history & 5. Corporate Level Strategies: I
evolution 6. Corporate Level Strategies: II
2. Project Phases & Organisation 7. Tools for Strategic Analysis & Choice: I
3. Understanding & Meeting Client Expectations 8. Tools for Strategic Analysis & Choice: II
4. Project Planning 9. Implementing Strategy: I
5. Working with People on Projects 10. Implementing Strategy: II
6. Networks for Project Management 11. Implementing Strategy: III
7. Resource Levelling & Project Crashing 12. Strategic Evaluation & Control
8. Project Implementation & Monitoring
9. Controlling Projects Customer Relationship Management
10. Introduction to Projects Contracts Management 1. Introduction to customer Relationship Management
11. Focused areas from PMBOK 2. Customer Satisfaction & Loyalty
12. Introduction of other useful frameworks 3. Relationship & Retention
4. Services Marketing & CRM
ELECTIVES Sem IV 5. Data Management
6. Sales Force Automation
International Marketing 7. Implementing a CRM Programme
1. Introduction to International Marketing 8. Effective CRM Today & Tomorrow
2. Challenges of Globalisation
3. Why Firms Go International Consumer Behaviour
4. The Task of International Marketing 1. Consumer Behavior
5. Environmental Factors Affecting International Marketing 2. Consumer Research
6. Foreign Market Entry Strategy 3. Motivation, Personality & Emotion
7. International Product Strategy 4. Consumer Learning
8. International Distribution Strategy 5. Consumer Perception
9. International Promotion Strategy 6. Consumer Involvement
10. International Pricing Strategy 7. Information Processing
11. Outsourcing & Strategic Relationships 8. Attitude
12. International Marketing Research 9. Social Class, Lifestyle & Culture
13. E-Marketing & E-Commerce 10. Retail Consumer & Outlet Selection
14. Future Trends 11. Consumerism
12. Consumer Satisfaction
B2B Marketing 13. Organizational Buying Behavior
1. Introduction to Business Marketing 14. Consumer Modelling
2. Organisational Buying / Buyer Behaviour 15. Rural Buying Behavior
3. Enterprise Selling
Customer focused innovation management & Consumer SEMESTER IV
Protection
1. Introduction to consumer-focused innovation Advanced CRM
2. Understanding consumer behaviour for innovation 1. CRM Concepts
3. Design thinking & innovation 2. CRM through Effective Customer Complaints Handling
4. Innovation through collaboration 3. Call Centre to Contact Centre to Customer Interaction
5. Innovative product development Centre
6. Marketing strategies for innovative products. 4. Sales Force Automation
7. Customer feedback & iterative improvements 5. Architectural Map for CRM Implementation
8. Ethical considerations in consumer centric innovation. 6. Industry Specific CRM Cases
9. Introduction to Consumer Protection Act, 2019 7. Operational CRM
10. Consumer’ Under Consumer Protection Act 8. Analytical CRM
11. Consumer Disputes Redressal Agencies 9. Customer Experience Management (CEM)
12. Procedure for Filing Consumer Complaint
Strategic Marketing
ELECTIVES Sem III 1. Introduction to consumer centric Strategies
2. consumer insight & market research
B2B Markets & CRM 3. Segmentation & Targeting
1. Introduction to Business Marketing 4. Customer journey mapping
2. Buyer Behaviour 5. Personalization Strategies
3. Enterprise Selling 6. Customer centric branding & positioning
4. Elements of Enterprise selling 7. Customer engagement & retention
5. Segmentation 8. Metrics & Analytics for consumer centricity.
6. Targeting & Sales Planning 9. Omnichannel marketing.
7. Relationship Marketing & CRM 10. Emerging trends in consumer centric strategies
8. Product Differentiation of Business Products
9. Pricing Project Management
10. Customer Service Management 1. Introduction to Project Management: Genesis, history &
11. Product Differentiation & Solution evolution
13. B2B Hub 2. Project Phases & Organisation
14. International Business 3. Understanding & Meeting Client Expectations
15. Marketing Communication 4. Project Planning
5. Working with People on Projects
Business Communication 6. Networks for Project Management
1. Foundations of Business Communication: 7. Resource Levelling & Project Crashing
2. Professional Email Writing 8. Project Implementation & Monitoring
3. Business Writing Skills 9. Controlling Projects
4. Effective Presentation Skills 10. Introduction to Projects Contracts Management
5. Virtual Communication Tools 11. Focused areas from PMBOK
6. Interpersonal Communication 12. Introduction of other useful frameworks
7. Cross-Cultural Communication
8. Negotiation & Persuasion ELECTIVES Sem IV
9. Conflict Resolution
10. Business Ethics & Communication Technology in CRM
11. Social Media & Business Communication 1. Introduction to CRM
12. Feedback & Performance Communication 2. Introduction to E-CRM
13. Project Communication 3. Sales Force Automation (SFA)
14. Business Communication in Crisis 4. Enterprise Marketing Automation
5. Implementing CRM
Customer experience design & delivery 6. The Application Service Provider (ASP)
1. Introduction to Customer experience 7. Customer Loyalty, CRM in FMCG & Data Mining in CRM
2. Role of culture in consumer experience 8. IT-Enabled CRM
3. Emotional intelligence & empathy in consumer interaction 9. Case Studies
4. Design thinking for consumer experience
5. Technology & consumer experience CRM in Service Industry
6. Cross functional collaborations for consumer experience. 1. An Introduction to Service Industry
7. Employee engagement & customer experience 2. Understanding Services
8. Crisis management in consumer experience 3. Understanding CRM
9. Multichannel consumer support 4. Relationship between Service & CRM5.
10. Measuring & metrics for Consumer experience 5. Designing of Service for CRM
11. Future trends in Consumer experience management 6. Internal Marketing: People Dimension of Service & CRM
7. Service Management & Productivity
8. Service Quality & Customer Satisfaction
9. CEM-Customer Experience Management for Service
Business
 12. Replenishment Systems
Marketing Research 13. Just-in-Time (JIT)
1. Fundamentals of Market Research 14. Computerization of Materials Management
2. Application & Limitations 15. Evaluation of Materials Department
3. Sampling
4. Questionnaire Design Development Knowledge Management in Supply Chain & Performance
5. Scaling Measurement
6. Data Collection-Primary & Secondary 1. Knowledge Management in Supply Chain
7. Data Preparation & Processing 2. Supply Chain IT Framework
8. Data Analysis & Interpretation 3. Supply Chain Information Systems
9. Multivariate Analysis 4. Digital Markets & Efficient Supply Chains
10. Research Process & Design 5. E-Supply Chain Opportunities
11. Specialised Techniques in Market Research 6. Technology Standards
12. Market & Sales Analysis Research 7. Enterprise Resource Planning
13. New Product Development & Test Marketing 8. Emerging Technologies in SCM
14. Presentation of Research Findings 9. IT Tools in Procurement
15. Research in Service Segments 10. Performance Measurement of Integrated Supply Chain
11. Traditional Approaches to Supply Chain Performance
SPECIALISATION: OPERATIONS Measurement
12. World Class Performance Measures for Supply Chains
Sem III 13. Process Driven Metrics
14. Balanced Score Card – Supply Chain
Strategic Management 15. SCOR Model & Case studies
1. Introduction to Strategic Management
2. Understanding Strategy ELECTIVES Sem III
3. The Strategic Management Process
4. Environmental Appraisal & SWOT Techniques for Operations Efficiency
5. Corporate Level Strategies: I 1. Systematic Problem Solving
6. Corporate Level Strategies: II 2. 7 QC Tools
7. Tools for Strategic Analysis & Choice: I 3. Quality Circles
8. Tools for Strategic Analysis & Choice: II 4. 5-S for Good Workplace Organisation
9. Implementing Strategy: I 5. SMED for Set-up Time Reduction
10. Implementing Strategy: II 6. MUDA (Waste) Elimination
11. Implementing Strategy: III 7. Poka-Yoke (Mistake/Error Proofing)
12. Strategic Evaluation & Control 8. Statistical Process Control (SPC)
9. Kaizen
Planning & Control of Operation 10. Daily Work Management (DWM)
1. Aligning operations strategy with overall business strategy 11. Benchmarking
2. Demand Forecasting: Impact of demand variability on 12. Total Productive Maintenance
operations 13. Total Quality Management (TQM)
3. Balancing capacity & demand
4. Production Planning & Scheduling Operations Strategy
5. Techniques for optimizing production processes 1. History of Operations Management - Current Status &
6. Long-term planning for production & resource allocation Vision 2020
7. Managing capacity & inventory levels 2. Operations Strategy - A Strategic Fit with Corporate,
8. Inventory Control Business & Technology Strategies
9. Materials Requirement Planning (MRP) 3. Operations Strategy & Competitive Dimension
10. Statistical tools for process improvement 4. Stakeholders & Strategy
11. Managing project timelines & resources 5. Product/Process Design & Strategy
12. Integrating supply chain with overall operations planning 6. Operations Strategy & Market Requirements
13. Lean Operations & Control 7. Company / Product / Service Profiling & Downsizing
14. Sustainable Operations 8. Capacity Decisions
9. Operation Strategy Implementation
Materials Management 10. Implementing Operation Strategy (Modern Techniques)
1. Introduction to Materials Management 11. Strategic Quality Management, CAD, CAM & CIM
2. Materials Planning 12. Delivering Value to Customers’ Key Performance Indicators
3. Purchase Management: An Overview 13. Investment Decisions, Market Feedback & Organizational
4. Buying Policies Learning
5. Buying at the Right Price
6. Project & Capital Goods Purchasing Project Management (Operations)
7. Transport & Traffic Management 1. Introduction to Projects
8. The Stores Function 2. Project Management Process
9. Stores Operations 3. Project Financing & Evaluation
10. Fundamentals of Inventory Management 4. Project Estimation & Economic Analysis
11. Economic Lot Size 5. Organising Projects
6. Project Planning ELECTIVES Sem IV
7. Networks for Project Management
8. Resource Levelling & Project Crashing Technology Management
9. Project Implementation & Monitoring 1. Introduction to Technology Management
10. Controlling Projects 2. Competitive Advantages through New Technologies
11. Projects Contracts Management 3. Technology Strategy
12. Management Risk in Projects 4. Technology Forecasting
13. Project Quality Management 5. Technology Assessment
14. Software Project Management 6. Technology Diffusion & Absorption
15. Issues in Project Management 7. Technology Transfer Management
8. Human Aspects in Technology Management
SEMESTER IV 9. Issues in Technology Management

Industry 4.0 World Class Manufacturing

1. Introduction to Industry 4.0 1. Overview & History
2. Drivers & challenges of digital transformation 2. Changing Scenario & Measures for WCM
3. Interconnected systems & intelligent automation 3. Productivity & Work Study
4. Overview of IoT & its applications in industry 4. Manufacturing Strategy
5. Role of big data in Industry 4.0. 5. Product & Process Design
6. Applications of AI & ML in manufacturing 6. Waste Elimination
7. Cloud-based services for Industry 4.0. 7. Toyota Production System (TPS)
8. Real-time monitoring & control 8. Views of Experts (Gurus)
9. Concept of digital twins in Industry 4.0 9. Lean Six Sigma
10. Communication standards in Industry 4.0 10. Modern Techniques
11. 5G Technology in Industry 4.0 11. World Class Indian Companies
12. Supply Chain & Logistics
13. Industry 4.0 Standards & Regulations Business Process Re-engineering
14. Digital SCM 1. Introduction to BPR
2. Business Processes & MIS
Supply Chain Management 3. Strategic Planning & BPR
1. Introduction to Supply Chain Management (SCM) 4. Strategic Impact of IT & BPR
2. Logistics to Supply Chain Management (SCM) 5. BPR Principles
3. Forecasting & Aggregate Planning 6. Business Process Reengineering Techniques & Methodologies
4. Inventory Management in SCM 7. BPR & QMS
5. Transportation 8. Organising & Implementing BPR
6. Inbound Supply Chain Management 9. Managing Barriers to BPR Success
7. Outbound Supply Chain Management 10. BPR in Banks
8. Designing Supply Chain Distribution Network 11. ERP & BPR
9. Postponement & CRM in SCM 12. SCM & BPR
10. Outsourcing & Financial Aspects of SCM
11. Role of IT in Supply Chain Management
12. E-Business & the Supply Chain
13. SCM Measurement
14. The Indian Supply Chain Architecture

Project Management
1. Introduction to Project Management: Genesis, history &
evolution
2. Project Phases & Organisation
3. Understanding & Meeting Client Expectations
4. Project Planning
5. Working with People on Projects
6. Networks for Project Management
7. Resource Levelling & Project Crashing
8. Project Implementation & Monitoring
9. Controlling Projects
10. Introduction to Projects Contracts Management
11. Focused areas from PMBOK
12. Introduction of other useful frameworks