[Z/KRYTERION™ QD wre

Salesforce Certified Marketing Cloud Administrator

Time Remaining : 01:37:57

1 of 60. Northern Trail Outfitters requires all subscriber files placed on the SFTP for import to be encrypted.

Which activity in Automation Studio could be used to decrypt the file to prepare for importing?
A.) Decryption Activity
B. © Data Extract Activity
C.(-) File Transfer Activity

Mark this item for later review.

} Next > [Review aif Submit Exam |

2022 KRYTERION, Inc. and KRYTERION, Limited - All Rights Reserved. IEKRYTERION™

I KRYTERION”
GLOBAL TESTING SOLUTIONS

Salesforce Certified Marketing Cloud Administrator

Time Remaining : 01:37:51

2 of 60. Northern Trail Outfitters wants to have specific permission restrictions applied to all users in a business unit,
How should they accomplish this?

A. (>) Set default permissions with the restrictions on the business unit.
BO Assign a role to the business unit.
C.) Deny the permissions directly within the business unit.

Mark this item for later review.

2022 KRYTERION, Inc. and KRYTERION, Limited - All Rights Reserved. I{KRYTERION™
[Z/KRYTERION™ QD wre
Salesforce Certified Marketing Cloud Administrator

Time Remaining : 01:37:43

3 of 60, A Marketing Cloud admin is asked by the marketing team to ensure a default Header and Footer be added to emails.

Where under Setup could this be created?

A. & Account Settings
B. |) Content Builder Settings
(>) Email Studio Settings

Mark this item for later review.

Sa Eo

2022 KRYTERION, Inc. and KRYTERION, Limited - All Rights Reserved. IEKRYTERION™

I KRYTERION”
GLOBAL TESTING SOLUTIONS

Salesforce Certified Marketing Cloud Administrator

Time Remaining : 01:37:37

4 0f 60. Northern Trail Outfitters wants to segment audiences based on Sales Cloud data.

Where would their Marketing Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Cloud?
A.) Setup > Data Management > Synchronized Data Extensions
8.) Contact Builder > Data Extensions > Synchronized Data Extensions
©. @ Contact Builder > Data Sources

Mark this item for later review.

EES ESE
2022 KRYTERION, Inc. and KRYTERION, Limited - All Rights Reserved. I{KRYTERION™
[Z/KRYTERION™ QD wre
Salesforce Certified Marketing Cloud Administrator

Time Remaining : 01:37:30

Sof 60. A Marketing Cloud admin has been asked to update their Marketing Cloud SFTP user password.

Where in Setup could they accomplish this task?

A. @ Data Management
8. Security
c. Users:

Mark this item for later review.

a Eo

2022 KRYTERION, Inc. and KRYTERION, Limited - All Rights Reserved. IEKRYTERION™

I KRYTERION”
GLOBAL TESTING SOLUTIONS

Salesforce Certified Marketing Cloud Administrator

Time Remaining : 01:37:13

6 of 60. Northern Trail Outfitters (NTO) hired a new Marketing Cloud admin, who was told all emails come from [email protected], The previous
admin did not leave any documentation.

What should confirm a Sender Authentication Package (SAP) has been set up on the account?
A. @ Upon receiving an email, all tracked links start with click.email.nto.com.
8B.) Users receive Marketing Cloud password reset emails from [email protected].
Cc The login page for Marketing Cloud Users is login.email.nto.com and is branded with NTO colors.

Mark this item for later review.

SS CT
2022 KRYTERION, Inc. ond KRYTERION, Limited - All Rights Reserved. IEKRYTERION™
[Z/KRYTERION™ QD wre
Salesforce Certified Marketing Cloud Administrator

Time Remaining : 01:37:06

7 of 60. A Marketing Cloud admin is tasked with requesting Marketing Cloud Connect Multi-Org enablement.

What consideration
should be given to the preference/profile
centers for this integration?
A Profile/preference centers are automatically created for each business unit connected through Multi-Org.
B. (>) Branding for each business units’ profile centers will be inherited from the default business unit setup.
©. © Multi-Org does not support the standard profile/preference center for the business units,

Mark this item for later review.

Sa Eo

2022 KRYTERION, Inc. and KRYTERION, Limited - All Rights Reserved. IEKRYTERION™

I KRYTERION”
GLOBAL TESTING SOLUTIONS

Salesforce Certified Marketing Cloud Administrator

Time Remaining : 01:36:37

8 of 60. A Marketing Cloud admin is asked to understand how a certain content area within 3 Triggered Send Email is performing.

Which report should be used?

AQ Impression Tracking for Triggered Sends
B.(") Account Send Summary
.) Dynamic Content for Triggered Sends

Mark this item for later review.

SIS SSE
2022 KRYTERION, Inc. and KRYTERION, Limited - All Rights Reserved. I{KRYTERION™
[Z/KRYTERION™ pia
Salesforce Certified Marketing Cloud Administrator

Time Remaining : 01:35:53

9 0f 60. A Marketing Cloud admin wants to create a suppression list for hard-bounced email addresses.

Where could the details be found?

A Email Studio Tracking Tab

8. °o Bounce Data View

©.) Recent Email Sending Summary

Mark this item for later review.

a Eo

2022 KRYTERION, Inc. and KRYTERION, Limited - All Rights Reserved. IEKRYTERION™

I KRYTERION”
GLOBAL TESTING SOLUTIONS
partner
Salesforce Certified Marketing Cloud Administrator

Time Remaining : 01:35:00

10 of 60. A Marketing Cloud admin is configuring the Marketing Cloud data model for the first time. Journey Builder will be used to personalize the type
of messages being sent to customers, based on if there has been an order or not. There are two existing data extensions: Customers and
Orders.
© ‘Customers’ contains information about subscribers including Email Address, First Name, Last Name, Address, and Customer ID.
* ‘Orders’ contains information about the orders and includes the unique identifier of the customer.

How should Data Designer be configured to allow this data to be used within a Journey decision split?
A nk the Customers data extension to the data model using Email Address.
8. Link the Customers data extension to the data model using a Many-to-One relationship.
og Link the Customers data extension to the data model using Customer ID.

Mark this item for later review.

ES ES CE
[Z/KRYTERION™ QD wre
Salesforce Certified Marketing Cloud Administrator

Time Remaining : 01:34:03

11 of 60. The Marketing Cloud admin for Northern Trails Outfitters wants to build an audience with Advertising Studio which mimics the traits of their
most valuable customers.

Which network supports lookalike audiences directly from Advertising Studio?

A.) Google
B.@ Facebook
c Twitter

Mark this item for later review.

CS ES EE
2022 KRYTERION, Inc. and KRYTERION, Limited - All Rights Reserved. IZKRYTERION™

I KRYTERION”
GLOBAL TESTING SOLUTIONS

Salesforce Certified Marketing Cloud Administrator

Time Remaining : 01:33:45

12 of 60. Northern Trail Outfitters installed Query Studio for Marketing Cloud, however, users are reporting they do NOT have access.

How should the Marketing Cloud admin ensure users have access?
A.) Allow access package access on appropriate Roles
8.) Configure the API Integration to allow all users access
©. Ucense all appropriate users within the installed package

Mark this item for later review.

2022 KRYTERION, Inc. and KRYTERION, Limited - All Rights Reserved. I{KRYTERION™
[Z/KRYTERION™ pia
Salesforce Certified Marketing Cloud Administrator

Time Remaining : 01:32:31

13 of 60. Northern Trail Outfitters (NTO) is building a journey which randomly sends five different versions of an initial welcome email to new
subscribers; however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO
wants to use five completely different emails, rather than having one email with dynamic content.

Which activity would allow them to build the journey with the fewest activities possible?
A.) Path Optimizer Activity
8. Join Activity
CC.) Engagement Split

Mark this item for later review.

eS Ss
2022 KRYTERION, Inc, and KRYTERION, Limited ~ All Rights Reserved. IZKRYTERION™

I KRYTERION”
GLOBAL TESTING SOLUTIONS
partner
Salesforce Certified Marketing Cloud Administrator

Time Remaining : 01:32:10

14 of 60. Northern Trail Outfitters (NTO) uses Sender Authentication Package (SAP) for branding purposes. Their German business unit is configured
with the SAP domain de.ntomarketing.com.
The German NTO team is preparing for a campaign and wants to use customized CloudPages with the domain de-special.ntomarketing.com.
How could the Marketing Cloud admin meet this requirement?
A Purchase a new SAP for de-special.ntomarketing.com.
8.) CloudPages must use the SAP domain.
©. Purchase a new Private Domain for use in CloudPages.

Mark this item for later review.

ES ES ST
[Z/KRYTERION™ QD wre
Salesforce Certified Marketing Cloud Administrator

Time Remaining : 01:31:40

15 of 60. A Marketing Cloud admin needs to warm their account's Dedicated IP.
What option for segmentation aligns with the IP Warming process?
A. Segment by domain
to limit number of sends
to each email provider.
8. ‘Segment subscribers by subscriber opt-in date.
C..) Segment subscribers with soft bounces in their own dedicated send.

Mark this item for later review.

es ES
2022 KRYTERION, Inc. and KRYTERION, Limited - All Rights Reserved. IEKRYTERION™

I KRYTERION”
GLOBAL TESTING SOLUTIONS

Salesforce Certified Marketing Cloud Administrator

Time Remaining : 01:31:19

16 of 60. A Marketing Cloud admin has been asked to include Sales Cloud date in their queries.

Which feature would allow this functionality?

A.) Journey Builder
8.) Query Studio
©. Synchronized Data Sources

Mark this item for later review.

2022 KRYTERION, Inc. and KRYTERION, Limited - All Rights Reserved. I{KRYTERION™
[Z/KRYTERION™ QD wre
Salesforce Certified Marketing Cloud Administrator

Time Remaining : 01:30:47

17 of 60. A Marketing Cloud admin wants to create an SFTP User for the first time.
Which consideration should be taken when configuring an SFTP User?
A. >) By default, the username is the MID for the current Marketing Cloud MID.
8. Once created, the user will need to be activated to use the SFTP.
C.) Once created, the password can only be updated by that admin.

Mark this item for later review.

es ES
2022 KRYTERION, Inc. and KRYTERION, Limited - All Rights Reserved. IEKRYTERION™

I KRYTERION”
GLOBAL TESTING SOLUTIONS

Salesforce Certified Marketing Cloud Administrator

Time Remaining : 01:29:59

18 of 60. A user asks a Marketing Cloud admin to update and increase their session timeout setting.

Which consideration should the admin review before making this update?
A Frustration of users upon timeouts:

B.@ Change impacts all users

C.>) Typical length of time users spend in Marketing Cloud

Mark this item for later review.

2022 KRYTERION, Inc. and KRYTERION, Limited - All Rights Reserved. I{KRYTERION™
[Z/KRYTERION™ pia
Salesforce Certified Marketing Cloud Administrator

Time Remaining : 01:29:26

19 of 60. Northern Trail Outfitters (NTO) uses data extensions for all of their email audiences. A customer reports they updated their email address
weeks ago but continues to receive the NTO Daily Digest email at their old address. The Marketing Cloud admin has confirmed the new email
address is present in the appropriate data extension.

What consideration could account for this behavior?

A.@ The email address in All Subscribers is prioritized.
8. The data extension was not configured as sendable.
C. (>) Contact Builder was not configured property.

Mark this item

for later review.

eS Ss
2022 KRYTERION, Inc, and KRYTERION, Limited ~ All Rights Reserved. IZKRYTERION™

I KRYTERION”
GLOBAL TESTING SOLUTIONS
partner
Salesforce Certified Marketing Cloud Administrator

Time Remaining : 01:29:07

20 of 60. A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business
units.

When should the admin create separate business units for each of NTO's brands?
A. Anew sender profile is needed for sending transactional emails.
B.@ Brand-specific private domains are required for images and links,
C.) Multiple FTP users must be accommodated.

Mark this item for later review.

CS EE CE
2022 KRYTERION, Inc. ond KRYTERION, Limited - All Rights Reserved. IEKRYTERION™
[Z/KRYTERION™ QD wre
Salesforce Certified Marketing Cloud Administrator

Time Remaining : 01:28:27

21 of 60. What does Marketing Cloud authenticate

when a user logs in through the user interface?
A. ©) If the user is assigned a role in the parent business unit
8. ~) If the user is logging in within defined Business Hours
c. ° If the user is logging in from an allowlisted IP address

Mark this item for later review.

eS Ss
2022 KRYTERION, Inc. and KRYTERION, Limited - All Rights Reserved. IZKRYTERION™

I KRYTERION”
GLOBAL TESTING SOLUTIONS

Salesforce Certified Marketing Cloud Administrator

Time Remaining : 01:28:14

22 of 60. Security and Legal teams determine subscriber data available to EMEA teams should NOT be available to AMER teams.

How could the Marketing Cloud admin ensure distinct data integrity across the regions?
A.) Filter data view permissions at the subscriber level.
8.) Deploy Multi-Org with a single Marketing Cloud Account.
© Separate regions into business units and apply Subscriber Fikers.

Mark this item for later review.

SIS SSE
2022 KRYTERION, Inc. and KRYTERION, Limited - All Rights Reserved. I{KRYTERION™
[Z/KRYTERION™ QD wre
Salesforce Certified Marketing Cloud Administrator

Time Remaining : 01:27:51

23 of 60. Northern Trail Outfitters’ security team has password policies they want enforced within Marketing Cloud.

Which policies could the Marketing Cloud admin configure in Setup?

A.) Maximum Password Length, Password Complexity, Unique Password, Expiration Period
8.) Minimum Password Length, Use Strong Passphrases, Password History, Number of Security Questions
€.4@ Minimum Password Length, Password Complexity, Password History, Expiration Period

Mark this item for later review.

a Eo

2022 KRYTERION, Inc. and KRYTERION, Limited - All Rights Reserved. IEKRYTERION™

I KRYTERION”
GLOBAL TESTING SOLUTIONS

Salesforce Certified Marketing Cloud Administrator

Time Remaining : 01:27:33

24 of 60. Northern Trail Outfitters uses DoubleClick Bid Manager, Facebook Ads, and Google Analytics to manage advertising spend. They want to
combine these data sources with Marketing Cloud's API to identify their most effective campaigns.

What feature should be recommended?

A Interaction Studio
8. Einstein Al
C4 Datorama

Mark this item for later review.

CS EE CE
2022 KRYTERION, Inc. ond KRYTERION, Limited - All Rights Reserved. IEKRYTERION™
[Z/KRYTERION™ pia
Salesforce Certified Marketing Cloud Administrator

Time Remaining : 01:27:18

25 of 60. A Marketing Cloud admin has been asked to grant full administrator permissions to a new user.

Which two standard roles should be selectedfor the new user?

A.@ Administrator and Marketing Cloud Administrator
8. Data Manager and Marketing Cloud Administrator
..>) Marketing Cloud Security Administrator and Administrator

Mark this item for later review.

a Eo

2022 KRYTERION, Inc. and KRYTERION, Limited - All Rights Reserved. IEKRYTERION™

I KRYTERION”
GLOBAL TESTING SOLUTIONS
partner
Salesforce Certified Marketing Cloud Administrator

Time Remaining : 01:26:49

26 of 60. A Marketing Cloud admin has noticed a File Drop Automation has been failing on the Import File activity. The automation is configured with a
filename pattern, so the filename is expected to begin with customer_import_. The import is configured to look for a file named
Customer_import_%%Year%% % %Month % % % %Day %%.csv, however, the admin notices the filenames include seconds and milliseconds.

How should the admin fix the issue?

A. Use %%eFilename_From_Trigger*%% in the Import File Activity
B. Use %%_DataSourceName%% in the Import File Activity
C.(>) Use the exact filename used for the trigger in the Import File Activity

Mark this item for later review.

ES ES CE
2022 KRYTERION, Inc. and KRYTERION, Limited - All Rights Reserved. IKRYTERION™
[Z/KRYTERION™ QD wre
Salesforce Certified Marketing Cloud Administrator

Time Remaining : 01:26:30

27 of 60. Where would a Marketing Cloud admin view all verified email addresses?
A ‘Sender Profiles
6. Identity Verification Log
c ° From Address Management

Mark this item

for later review.

LS SE SE
2022 KRYTERION, Inc. and KRYTERION, Limited - All Rights Reserved. IZKRYTERION™

I KRYTERION”
GLOBAL TESTING SOLUTIONS

Salesforce Certified Marketing Cloud Administrator

Time Remaining : 01:25:57

28 of 60. A Marketing Cloud admin is asked to add a set of four query strings automatically to all the links in an email sent via Email Studio.

Which solution should the admin suggest?

A. Parameter Manager
8.) AMPseript for Marketing Cloud
C.) Google Analytics 360

Mark this item for later review.

2022 KRYTERION, Inc. and KRYTERION, Limited - All Rights Reserved. I{KRYTERION™
[Z/KRYTERION™ QD wre
Salesforce Certified Marketing Cloud Administrator

Time Remaining : 01:24:44

29 of 60. Northern Trail Outfitters wants to copy journeys across business units.

What could be used to replicate journey structure so it can be easily recreated in another account?
A °o Package Manager
8.) Journey Extracts
C.) Journey Templates

Mark this item for later review.

es ES
2022 KRYTERION, Inc. and KRYTERION, Limited - All Rights Reserved. IEKRYTERION™

I KRYTERION”
GLOBAL TESTING SOLUTIONS

Salesforce Certified Marketing Cloud Administrator

Time Remaining : 01:24:25

30 of 60. What are entry source types for Journey Builder?

A Data Extension, CloudPages, Email List, API Event
.o Data Extension, Audience Studio, API Event, Date Based Event
C. (> Data Extension, Email List, API Event, Date Based Event

Mark this item for later review.

CS ES CE
2022 KRYTERION, Inc. and KRYTERION, Limited - All Rights Reserved. IZKRYTERION™
[Z/KRYTERION™ pia
Salesforce Certified Marketing Cloud Administrator

Time Remaining : 01:24:08

31 of 60. Northern Trail Outfitters uses Marketing Cloud Connect to leverage Sales Cloud data in their Journeys. A user recently reported the data
coming from Sales Cloud is NOT up to date.

Where should the Marketing Cloud admin begin troubleshooting?

A.) Setup > Synchronized Data Extensions
oO Contact Builder > Data Sources
C.) Contact Builder > Synchronized Data Extensions

Mark this item for later review.

CS ES EE
2022 KRYTERION, Inc. and KRYTERION, Limited - All Rights Reserved. IZKRYTERION™

I KRYTERION”
GLOBAL TESTING SOLUTIONS
partner
Salesforce Certified Marketing Cloud Administrator

Time Remaining : 01:23:50

32 of 60. A Marketing Cloud admin is using the Import Wizard to import data into a non-sendable data extension, but receives an error indicating the
import type being used requires a primary key.

Which import type could the admin use instead?

AG Overwrite
B. >) Add Only
C..> Add and Update

Mark this item for later review.

eS Ss
2022 KRYTERION, Inc. ond KRYTERION, Limited - All Rights Reserved. IEKRYTERION™
[Z/KRYTERION™ QD wre
Salesforce Certified Marketing Cloud Administrator

Time Remaining : 01:23:34

33 of 60. Northern Trail Outfitters wants to leverage the REST API for an external application they plan to build.

Where should their Marketing Cloud admin set up permissions to allow REST authentication?
AO Installed Packages
8.) Data Management
C.) Salesforce Integration

Mark this item for later review.

es ES
2022 KRYTERION, Inc. and KRYTERION, Limited - All Rights Reserved. IEKRYTERION™

I KRYTERION”
GLOBAL TESTING SOLUTIONS

Salesforce Certified Marketing Cloud Administrator

Time Remaining : 01:23:16

34 of 60. Northern Trail Outfitters wants a data model in Marketing Cloud which will prevent them from duplicating, or even triplicating, records.

How should the unique identifier of the data model be set up if the MobilePush and Email channels are used within the same account?
A Use the auto-generated keys supplied by Marketing Cloud at time of record creation for each channel used.
8.) Use a third-party system to identify and delete duplicate Contact Keys.
€.@ Strategically control
the Contact Key values and tie records together across channels using this key.

Mark this item for later review.

2022 KRYTERION, Inc. and KRYTERION, Limited - All Rights Reserved. I{KRYTERION™
[Z/KRYTERION™ QD wre
Salesforce Certified Marketing Cloud Administrator

Time Remaining : 01:21:59

35 of 60. A Marketing Cloud admin has been asked to get the last 30 days of Bounce data from their account.

What should the admin use to get granular bounce data in bulk in a pre-defined format?
A.) CSV download of bounce data in My Tracking
8.) Sent Data View Query
©. Automation Studio Tracking Extract

Mark this item for later review.

es ES
2022 KRYTERION, Inc. and KRYTERION, Limited - All Rights Reserved. IEKRYTERION™

I KRYTERION”
GLOBAL TESTING SOLUTIONS

Salesforce Certified Marketing Cloud Administrator

Time Remaining : 01:21:39

36 of 60. Northern Trail Outfitters wants a business analyst to import contact lists. The analyst has the following Marketing Cloud roles: Marketing
Cloud Channel Manager and Marketing Cloud Viewer. The analyst logged in but is unable to import contact lists.

How should the user be updated to allow the analyst the appropriate access?
Ag Remove Marketing Cloud Viewer
B. > Add Distributed Sending User
c Add Marketing Cloud Security Administrator

Mark this item for later review.

CS EE CE
2022 KRYTERION, Inc. ond KRYTERION, Limited - All Rights Reserved. IEKRYTERION™
[Z/KRYTERION™ QD wre
Salesforce Certified Marketing Cloud Administrator

Time Remaining : 01:21:17

37 of 60. A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering the desired keyword ceLEsRaTE
the admin notices the keyword is unavailable.

What issue could the admin be facing?

ag Keyword is used within another business unit
8, >) Keyword fails to meet content standards
C. ) Keyword is a reserved word

Mark this item for later review.

ES Ss EY
2022 KRYTERION, Inc. and KRYTERION, Limited ~ All Rights Reserved. IJKRYTERION™

I KRYTERION”
GLOBAL TESTING SOLUTIONS

Salesforce Certified Marketing Cloud Administrator

Time Remaining : 01:20:55

38 of 60. A Marketing Cloud admin has configured a Tracking Extract which includes all subscriber attributes for their global regions. However, the
admin notices accented characters in the customers’ names appear jumbied in the extracted file.

Which setting could solve this issue?

A Change Column Delimiter to |
B. > Change Format to xml
cg Change Character Encoding to UTF-8

Mark this item for later review.

CS EE CE
2022 KRYTERION, Inc. ond KRYTERION, Limited - All Rights Reserved. IEKRYTERION™
[Z/KRYTERION™ QD wre
Salesforce Certified Marketing Cloud Administrator

Time Remaining : 01:20:32

39 of 60. A Marketing Cloud admin discovers large sends are not meeting send speed goals set by the organization.

What functionality would get messages out the door faster?

A.) Send Throttling
8.) Joumey Builder
Cu Burst Sending

Mark this item for later review.

es ES
2022 KRYTERION, Inc. and KRYTERION, Limited - All Rights Reserved. IEKRYTERION™

I KRYTERION”
GLOBAL TESTING SOLUTIONS

Salesforce Certified Marketing Cloud Administrator

Time Remaining : 01:20:15

40 of 60. Northern Trail Outfitters has imported a file into All Subscribers, They then received a results file stating adningexample.com could NOT be
imported.

Which error code would the file contain for this record?
A. Ust Detective
8, >) Skipped Records
C. >) Restricted Values

Mark this item for later review.

SS Ss ED
2022 KRYTERION, Inc. and KRYTERION, Limited - All Rights Reserved. IKRYTERION™
[Z/KRYTERION™ pia
Salesforce Certified Marketing Cloud Administrator

Time Remaining : 01:19:37

41 0f 60, A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into Sales Cloud for a particular send. The admin
confirms Marketing Cloud Connect is functioning property.

What should the admin confirm about the data extension?

Ag The data extension is located in the Salesforce Data Extensions folder.
8. The send relationship links SubscriberKey to Subscribers on EmailAddress.
C. >) The data extension is located in the Synchronized Data Extensions folder.

Mark this item for later review.

CS ES EE
2022 KRYTERION, Inc. and KRYTERION, Limited - All Rights Reserved. IZKRYTERION™

I KRYTERION”
GLOBAL TESTING SOLUTIONS
partner
Salesforce Certified Marketing Cloud Administrator

Time Remaining : 01:19:19

42 of 60. Northern Trail Outfitters does NOT want to store email addresses or phone numbers within Marketing Cloud.

Which feature should they use?

A.) Field Level Encryption
8. Lookup reference to Contact Object
©.@ Tokenized Sending

Mark this item for later review.

2022 KRYTERION, Inc. and KRYTERION, Limited - All Rights Reserved. I{KRYTERION™
[Z/KRYTERION™ pia
Salesforce Certified Marketing Cloud Administrator

Time Remaining : 01:19:02

43 of 60. A Marketing Cloud admin has scheduled a query on a daily basis. They notice the query sometimes fails to execute.

How would the admin ensure a notification is received when the query fails?
A Configure the “Event Notification Service” in Setup with their Email Address
8. Verify their Email Address in Alert Manager within the Setup app
co Add their Email Address in the automation notification settings

Mark this item for later review.

a Eo

2022 KRYTERION, Inc. and KRYTERION, Limited - All Rights Reserved. IEKRYTERION™

I KRYTERION”
GLOBAL TESTING SOLUTIONS
partner
Salesforce Certified Marketing Cloud Administrator

Time Remaining : 01:18:35

44 of 60. To prevent retention

of stagnant data, Northern Trail Outfitters wants any inactive data stored in data extensions to be cleared after 12
months.

What action should be taken?

A.) Set inactive data to be automatically cleared after one year, but is recoverable
B. > Configure the business unit data retention setting to 12 months
C.@ Apply a Row Based Retention to each data extension as it is created, set to 12 months

Mark this item for later review.

CS EE CE
2022 KRYTERION, Inc. ond KRYTERION, Limited - All Rights Reserved. IEKRYTERION™
[Z/KRYTERION™ QD wre
Salesforce Certified Marketing Cloud Administrator

Time Remaining : 01:18:09

45 of 60. Which statement should be considered before using Goals in Journey Builder?
A.& Contacts are evaluated against the goal after each wait activity.
8. Goal target statistics are stored in a data extension.
C.() Each contact can be assigned an individual goal.

Mark this item

for later review.

LS SE SE
2022 KRYTERION, Inc. and KRYTERION, Limited - All Rights Reserved. IZKRYTERION™

I KRYTERION”
GLOBAL TESTING SOLUTIONS

Salesforce Certified Marketing Cloud Administrator

Time Remaining : 01:17:53

46 of 60. A Marketing Cloud admin wants to ensure sensitive information needed for email sends is NOT imported and stored in Marketing Cloud.

What solution should they implement?

A.) Data At Rest Encryption
8.) Field Level Encryption
©. Tokenized Sending

Mark this item for later review.

2022 KRYTERION, Inc. and KRYTERION, Limited - All Rights Reserved. I{KRYTERION™
[Z/KRYTERION™ QD wre
Salesforce Certified Marketing Cloud Administrator

Time Remaining : 01:17:26

47 of 60. A Marketing Cloud admin wants to ensure email sends exclude their testing prefix of [PREVIEW] in the subject line when deploying from
Email Studio.

What should the admin do to prevent the prefix from deploying in live sends?
A.) Wrap the subject line with AMPscript
B. (> Use Proof insteadof [PREVIEW]
og Add [PREVIEW] to the subject line validation list

Mark this item for later review.

CS ES EE
2022 KRYTERION, Inc. and KRYTERION, Limited - All Rights Reserved. IZKRYTERION™

I KRYTERION”
GLOBAL TESTING SOLUTIONS

Salesforce Certified Marketing Cloud Administrator

Time Remaining : 01:17:09

48 of 60, Northern Trail Outfitters is preparing to send 8 promotional email, The audience file was loaded into @ data extension but it does not display
for the Marketing Cloud admin scheduling the send.
What should the admin confirm to resolve the issue?
A The data extension is linked using the Contact Key.
Oo The data extension is marked as Sendable.
C..) The data extension is marked as Sendable and Testable.

Mark this item for later review.

CS EE CE
2022 KRYTERION, Inc. ond KRYTERION, Limited - All Rights Reserved. IEKRYTERION™
[Z/KRYTERION™ QD wre
Salesforce Certified Marketing Cloud Administrator

Time Remaining : 01:16:03

49 of 60. Northern Trail Outfitters uses Parameter Manager to automatically tag links, They want to include a Campaign Identifier to the links within a
specific campaign message.

At which level should the utm_campaign value be configured?

A.) Account
8. Email
Cc.) Link

Mark this item for later review.

CS ES EE
2022 KRYTERION, Inc. and KRYTERION, Limited - All Rights Reserved. IZKRYTERION™

I KRYTERION”
GLOBAL TESTING SOLUTIONS

Salesforce Certified Marketing Cloud Administrator

Time Remaining : 01:15:47

$0 of 60. Which data structure could be configured to appeer in the out-of-the-box Subscription Center?
A.& Data Extensions
8.) Publication Lists
C.) Groups

Mark this item for later review.

CS ES CE
2022 KRYTERION, Inc. and KRYTERION, Limited - All Rights Reserved. IZKRYTERION™
[Z/KRYTERION™ QD wre
Salesforce Certified Marketing Cloud Administrator

Time Remaining : 01:15:25

51 of 60. What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send?
Ao Preference Center link and physical mailing address
8. Preference Center link and a link to the business website
C.) Business name and physical mailing address

Mark this item

for later review.

LS SE SE
2022 KRYTERION, Inc. and KRYTERION, Limited - All Rights Reserved. IZKRYTERION™

I KRYTERION”
GLOBAL TESTING SOLUTIONS

Salesforce Certified Marketing Cloud Administrator

Time Remaining : 01:15:08

52 of 60. Northern Trail Outfitters wants to send a custom survey to customers asking about their experience following a recent purchase,
Which feature should be used to create a survey form?
Ag ‘Smart Capture
B.() Interaction Studio
C.) Analytics Builder

Mark this item for later review.

2022 KRYTERION, Inc. and KRYTERION, Limited - All Rights Reserved. I{KRYTERION™
[Z/KRYTERION™ QD wre
Salesforce Certified Marketing Cloud Administrator

Time Remaining : 01:14:41

$3 of 60. Northern Trail Outfitters (NTO) purchased one Sender Authentication Package (SAP) to ensure their branding is on every marketing
communication.

What would be achieved with SAP?

A.) A Dedicated IP is automatically warmed up
B. (>) The out-of-the-box profile center will display NTO branding
og Image URLS are wrapped with the appropriate brand URL

Mark this item for later review.

CS ES EE
2022 KRYTERION, Inc. and KRYTERION, Limited - All Rights Reserved. IZKRYTERION™

I KRYTERION”
GLOBAL TESTING SOLUTIONS

Salesforce Certified Marketing Cloud Administrator

Time Remaining : 01:13:41

$4 of 60. Northern Trail Outfitters has a mobile app.

Which product would allow them to send push notifications to customers with their mobile app?
A. Journey Builder
8.) Group Connect
C.) Content Builder

Mark this item for later review.

SIS SSE
2022 KRYTERION, Inc. and KRYTERION, Limited - All Rights Reserved. I{KRYTERION™
[Z/KRYTERION™ pia
Salesforce Certified Marketing Cloud Administrator

Time Remaining : 01:12:30

55 of 60. Northern Trail Outfitters wants to use Synchronized Data Sources

to sync Contact data from Salesforce CRM. However, they only want to sync
records they would be able to send to reduce the amount of data being brought over.

Which filtering option could be used when configuring the Contact synced object?
AO Select all records which are active in All Subscribers
8. Select all records where HasOptedOutofEmail is FALSE
C. >) Select all records where EmailOptinStatus is “ACTIVE”

Mark this item for later review.

CS ES EE
2022 KRYTERION, Inc. and KRYTERION, Limited - All Rights Reserved. IZKRYTERION™

IZKRYTERION™
GLOBAL TESTING SOLUTIONS
partner
Salesforce Certified Marketing Cloud Administrator

Time Remaining : 01:11:13

$6 of 60. Northern Trail Outfitters runs a nightly automation consisting of a File Transfer and a File Import. Following an update from the engineering
team, the automation began failing. The Marketing Cloud admin suspects the CSV file now has an invalid format.

How could the admin receive a file of the bad data rows to confirm this theory?
A.@ Update the Import definition to include a notification email address
B. >) Move the Import definition to its own automation and include a notification email address
C..>) Move the File Transfer to its own automation and include a notification email address

Mark this item for later review.

CS EE CE
2022 KRYTERION, Inc. ond KRYTERION, Limited - All Rights Reserved. IEKRYTERION™
[Z/KRYTERION™ pia
Salesforce Certified Marketing Cloud Administrator

Time Remaining : 01:10:05

57 of 60. Northern Trail Outfitters (NTO) is 3 global brand that includes many subsidiary brands under the parent umbrella. NTO is the Enterprise
business unit and also has a child business unit used for sending promotional emails.

How should the rest of the business units be organized?

A °o Create a single child business unit for the other brands to share and standardized naming conventions.
8. Create child business units for each brand and nest another level of child business units for GEOs.
C. >) Create new Enterprise business units for each brand and child business units for each of the brand's GEOs.

Mark this item for later review.

CS ES EE
2022 KRYTERION, Inc. and KRYTERION, Limited - All Rights Reserved. IZKRYTERION™

I KRYTERION”
GLOBAL TESTING SOLUTIONS
partner
Salesforce Certified Marketing Cloud Administrator

Time Remaining : 01:09:49

58 of 60. Northern Trail Outfitters was given a set of requirements from their governance team to protect against misuse of customer data. One item
mandated Marketing Cloud users should NOT be able
to export data without approval from the governance team, however, users should still
be able to view data within the system.

Which feature would allow compliance with this requirement?

A Export Email Allowlist
B. > IP Allowlist
C.) Audit Trait

Mark this item for later review.

ES ES CE
2022 KRYTERION, Inc. and KRYTERION, Limited - All Rights Reserved. IKRYTERION™
[Z/KRYTERION™ pia
Salesforce Certified Marketing Cloud Administrator

Time Remaining : 01:09:14

59 of 60. Northern Trail Outfitters just purchased Marketing Cloud.

Which task would the Marketing Cloud admin be guided through in Setup Assistant?

A. Building the data structure used to store audience information

8.) Importing data into contacts using the Data Loader
C.() Creating
a SMS message and sending
a mobile campaign

Mark this item for later review.

es ES
2022 KRYTERION, Inc. and KRYTERION, Limited - All Rights Reserved. IEKRYTERION™

I KRYTERION”
GLOBAL TESTING SOLUTIONS
partner
Salesforce Certified Marketing Cloud Administrator

Time Remaining : 01:08:57

60 of 60. Northern Trail Outfitters only has enough licenses for their staff. A campaign manager is out on parental leave.
How should they create a new user to fill in?
A.) Clone
the campaign manager's
user to 3 new user.
oO Disable the campaign manager's user and create a new user.
c Deactivate the campaign manager's license and assign it to a new user,

Mark this item for later review.

2022 KRYTERION, Inc. and KRYTERION, Limited - All Rights Reserved. I{KRYTERION™
 Salesforce Certified Marketing Cloud Administrator

Time Remaining : 01:08:45

Your assessment responses are listed below. Asterisks(*) next to the item number indicate you have marked that item for review. Click on the item number
to return to the desired item. When you are ready to submit your assessment, click the ‘Submit Exam’ button below to submit your responses and end the
assessment.

Assessment Summary
Number of Items Answered: 60
Number of Items Unanswered: 0
Number of Items Marked for Review: 0

Answers
Le 228 2A 4.¢
A oA 2g A
28 10.¢ IB 12.5
13.8 14.6 15.4 16.
12.8 18.5 124 20.6
auc 22.¢ 2c 24.¢
23.4 26.4 22.6 28.4
22.4 30.8 2.8 aA
3A Bac 35.6 364
aLA 38.0 ac 40.4
4LA 42.¢ 43.c 44.c¢
45.4 46.€ 47.¢ 48.8
49.8 SOA SLA SA
sa.¢ S44 SSA ShA
SLA SA 324 60.8

|ZVy, KRYTERION
h GLOBAL TESTING SOLUTIONS
r QD 00
Salesforce Certified Marketing Cloud Administrator

Time Taken: 36 minutes of 105 minutes total

Result: Poss

Digital Marketing Proficiency 100%

‘Subscriber Data Management 80%

Setup 86%

Channel Management 100%

Maintenance 100%

Congratulations!
You have successfully completed
the certification exam to becomea Certified Cloud to the
community of Certified Professionals!
© Sentinel Secure ? x

KRYTERION Version: 18.0.0

I«”, KRYTERION’ partner

B cicea TESTING SOLUTIONS

Salesforce Certified Marketing Cloud Administrator -

Multiple Books

Time Remaining : 01:18:37

Q@i@
1 of 60. A Northern Trail Outfitters’ (NTO) subscriber clicks a link in an NTO email. Prior to clicking, the subscriber had a
bounced status in Marketing Cloud.

What would be the effects of the click on the subscriber's status? Pencil
& Paper

A. ° Status is changed to Active and the bounce count is set to zero —\

B. C +) Status remains as Bounced the bounce count is unchanged g

C.(~) Status is changed to Held for 72 hours and the bounce count is set to zero cae
Materials

) Mark this iter for later review.

Review All § Submit Exam

© Sentinel Secure ? x

KRYTERION Ba PI Version:
7
18.0.0

I«”, KRYTERION” > partner A)

BD cicen TESTING SOLUTIONS
Single Book

Salesforce Certified Marketing Cloud Administrator caney

Time Remaining : 01:18:35 @

Calculator

| 2 of 60. Which activity should be used for multivariate content testing within Journey Builder?

A.(~) Engagement Split Q

B. @ Random Split . & Paper;

Pencil
C.(~) Decision Split . |

{) Mark this item for later review. “Written

~ Materials
© Sentinel Secure ? x

KRY TERION: Version: 18.0.0

Test Aids

I«”, KRYTERION” partner A)

BD cicen TESTING SOLUTIONS |

Salesforce Certified Marketing Cloud Administrator

Time Remaining : 01:18:33 | |

3 of 60. A user asks a Marketing Cloud admin to review their permissions since they are unable to send an email. The |
admin reviews the user account and notices the user has three roles assigned: Content Creator, Data Manager, |
and Marketing Cloud Viewer.
Pencil
& Paper
What should the admin do to resolve the issue so the user can send an email?
A.() Remove the Marketing Cloud Viewer Role | |
B.() Add the Marketing Cloud Administrator role SY
c. ° Edit permissions and Grant permissions to Send oo

{_) Mark this item for later review. Q

Review All § Submit Exam

© Sentinel Secure ? x

KRY TERION: Version: 18.0.0

=) Test Aids

I«"KR i ERION' partner A)

BD cicen TESTING SOLUTIONS
Single Book

Salesforce Certified Marketing Cloud Administrator

w eae

Time Remaining : 01:18:32 | |

Calculator
| 4o0f 60. A Marketing Cloud admin is tasked with requesting Marketing Cloud Connect Multi-Org enablement. |

\ What consideration should be given to the preference/profile centers for this integration? &

A. (-) Profile/preference centers are automatically created for each business unit connected through Multi- Recall Stabe
' Org.
' B. o Multi-Org does not support the standard profile/preference center for the business units. | |
C7) Branding for each business units’ profile centers will be inherited from the default business unit 3s
setup. pili

(_) Mark this item for later review.

© Sentinel Secure ? x

KRYTERION PI PI ‘Version: 18.0.0

®
Test Aids

If KRYTERION’ partner
BD cicen TESTING SOLUTIONS
Single Book

Salesforce Certified Marketing Cloud Administrator ® /

- Time Remaining : 01:18:32 g

,a

| 5 of 60. Northern Trail Outfitters wants to decrease its Session Timeout from 8 hours to 20 minutes. Q

\ Where should this update be made? Q

A.(-) Setup > Platform Tools > Feature Settings Renal Se
\ B.(~) Setup > Company Settings > Account Settings

Cc. o Setup > Security > Security Settings

Written
Materials
{_) Mark this item for later review.
© Sentinel Secure ? x

KRYTERION PI PI ‘Version: 18.0.0

Test Aids

I«"KRY TERION partner ®

DS conn TESTING SOLUTIONS | ow
Single Book

Salesforce Certified Marketing Cloud Administrator ® /

- Time Remaining : 01:18:31 g

{ SSee
| 6 of 60. Northern Trai! Outfitters wants to expand their use of Marketing Cloud to business users who spend their day in |
Sales Cloud, without granting access to Marketing Cloud directly. |
\
' What feature should be used? Pencil
& Paper

’' A.(-)
i Distributed Sending

B. o Marketing Cloud Connect g

C. (>) Distributed Marketing cae
Materials

[_) Mark this item for later review.

Review All § Submit Exam

© Sentinel Secure ? x

KRYTERION Ba PI Version: 18.0.0

|Z KRYTERION’ =
Test Aids

DS conn TESTING SOLUTIONS

Single Book

Salesforce Certified Marketing Cloud Administrator eae

Time Remaining : 01:18:29 @

Calculator
| 7 of 60. A Marketing Cloud admin has been asked to update their Marketing Cloud SFTP user password.

\ Where in Setup could they accomplish this task? WS)

A. O Users. & Paper

Pencil

B. oe Data Management

C. (>) Security
Written
Materials

{_) Mark this item for later review.

© Sentinel Secure ? x

KRYTERION PI PI ‘Version: 18.0.0

If KRYTERION
BD cicen TESTING SOLUTIONS
BD ow M® Test Aids

Single Book

Salesforce Certified Marketing Cloud Administrator 8

lultiple Books

- Time Remaining : 01:18:28 g

,a

| 8 of 60. Northern Trail Outfitters is warming a new Dedicated IP address, and they need to monitor deliverability across |
major ISPs. |
\
Which bounce type would be indicative of the ISP's view of their sending reputation? Pencil
& Paper

' A. oO Block g
B. O Soft
l
C.(”) Technical Written
: Materials

[| Mark this item for later review.

Review All § Submit Exam

© Sentinel Secure ? x

KRYTERION Version: 18.0.0

Test Aids

I«”, KRYTERION” partner

B cicea TESTING SOLUTIONS

Salesforce Certified Marketing Cloud Administrator -

Multiple Books

Time Remaining : 01:18:27

12) Q@i@
9 of 60. Northern Trail Outfitters (NTO) keeps their subscribers in sync with their external database via the import of a CSV
which is dropped into the Marketing Cloud SFTP each day. However, NTO has realized the number of subscribers
being sent emails is considerably lower than the number they were expecting based on records in their database.
Pencil
& Paper
Which feature would allow them to monitor whether all records were added to the target data structure each day?

A.() Run Completion within the File Drop Automation

B.() Runtime Error within the File Drop Automation
c o Notification Settings within the Import File Activity Materials

{_) Mark this item for later review. Q

Review All § Submit Exam

© Sentinel Secure ? x

KRYTERION Version: 18.0.0

Test Aids

I«”, KRYTERION” partner

B cicea TESTING SOLUTIONS

Salesforce Certified Marketing Cloud Administrator -

Multiple Books

Time Remaining : 01:18:25

12) Q@i@
10 of 60. Northern Trail Outfitters (NTO) has expanded marketing efforts globally and wants to implement a Dedicated IP,
which is included in their Sender Authentication Package. NTO plans to share it across each of their Marketing
Cloud accounts.
Pencil
& Paper
Which consideration would help determine if a Dedicated IP is the correct choice?

A.) Length of time needed to pause sending Is greater than one month
B. Oo Send volume is large enough to maintain a positive or neutral reputation
C. (>) Pre-warmed IP address can be purchased from Salesforce Materials

{_) Mark this item for later review. Q

Review All § Submit Exam

© Sentinel Secure ? x

KRYTERION 2A Version: 18.0.0

Test Aids

I«”, KRYTERION’ > partner

BD cicen TESTING SOLUTIONS

Salesforce Certified Marketing Cloud Administrator

Time Remaining : 01:18:24

| 11 0f 60. Einstein Recommendations uses data extensions to store user-facing information.

\ How Is this data passed to Marketing Cloud?

A. @ Collect Tracking Code

\ B. (~) Google Analytics
C.(~) Web & Mobile Analytics

[_) Mark this item for later review.

© Sentinel Secure ? x

KRY TERION: Version: 18.0.0

1 KRYTERION cane
Test Aids

BD cicen TESTING SOLUTIONS

Single Book

Salesforce Certified Marketing Cloud Administrator nape

y

Time Remaining : 01:18:23 Q

| 12 of 60. A Marketing Cloud admin is asked to add a set of four query strings automatically to all the links in an email sent
| via Email Studio.
g
' Which solution should the admin suggest? Pencil
& Paper

' A. (-) Google Analytics 360

' E=
B. oO Parameter Manager g
Cc. OQ AMPscript for Marketing Cloud
Materials

OQ Mark this item for later review.

© Sentinel Secure ? x

KRYTERION PI PI ‘Version: 18.0.0

Test Aids

I«”, KRYTERION’ > partner A)

BD cicen TESTING SOLUTIONS
Single Book

Salesforce Certified Marketing Cloud Administrator eeey

Time Remaining : 01:18:21 @

‘
1 Calculator

| 13 of 60. Which data structure could be configured to appear in the out-of-the-box Subscription Center?

\ A. o Publication Lists Q

q BO ) Data Extensions oe
Pencil
& Paper
C. (>) Groups

| {) Mark this item for later review.

)
Written :
a Materials

2022 K
© Sentinel Secure ? x

KRY TERION: Version: 18.0.0

a Test Aids

I«"KR i ERION' partner A)

BD cicen TESTING SOLUTIONS
Single Book

Salesforce Certified Marketing Cloud Administrator

w eae

Time Remaining : 01:18:19 | |

14 of 60. Northern Trail Outfitters was given a set of requirements from their governance team to protect against misuse of |
customer data. One item mandated Marketing Cloud users should NOT be able to export data without approval | |
from the governance team, however, users should still be able to view data within the system.
Pencil
& Paper
Which feature would allow compliance with this requirement?

A.() Audit Trail | |

B. Ss(~) IP Allowlist Sy:
Cc. oO Export Email Allowlist Materials

{_) Mark this item for later review. Q

© Sentinel Secure ? x

KRY TERION: Version: 18.0.0

1 KRYTERION cane
Test Aids

BD cicen TESTING SOLUTIONS

Single Book

Salesforce Certified Marketing Cloud Administrator nape

y

Time Remaining : 01:18:19 Q

15 of 60. A Marketing Cloud admin is asked to determine the total number of emails sent across all of their business units in
the last calendar year. g
\ J
Where would the admin retrieve this information? Pencil
& Paper

A. o Analytics Builder > Reports > Email Send Report |

B. O Email Studio > Email > Tracking > Sends &
Cc. ( +) Einstein > Einstein Messaging Insights > Reporting .
Materials

[_) Mark this item for later review.

© Sentinel Secure ? x

KRYTERION AP
Version: 18.0.0

1 KRYTERION
Test Aids

BD cicen TESTING SOLUTIONS

partner
®
Single Book
——’

©
Salesforce Certified Marketing Cloud Administrator Multiple Books

Time Remaining : 01:18:17

\
16 of 60. Northern Trail Outfitters wants to leverage the REST API for an external application they plan to build.

Where should their Marketing Cloud admin set up permissions to allow REST authentication?

A. o Installed Packages
Q
g
f B.() Salesforce Integration
C.(~) Data Management
Written
Materials

[_) Mark this item for later review,

© Sentinel Secure ? x

KRYTERION Version: 18.0.0

1 KRYTERION
Test Aids

partner
B cicea TESTING SOLUTIONS

Salesforce Certified Marketing Cloud Administrator Multiple Books

Time Remaining : 01:18:17

12) Q@i@
17 of 60. A Marketing Cloud admin runs the Contacts Counts report and sees there are currently 500,000 contacts in their
account. They have a total of 300,000 email subscribers, 200,000 synchronized contacts, and 75,000 mobile
subscribers.
Pencil
& Paper
Why would the total contact count be less than the total number of contacts from all data sources?

A.(_) There are overlapping contacts in each of the channels.

B. o Synchronized contacts are only counted after sending.

C.() Mobile subscribers are not counted as contacts. Materials

{_) Mark this item for later review.

© Sentinel Secure ? x

KRYTERION Version: 18.0.0

Test Aids

I«”, KRYTERION” partner

B cicea TESTING SOLUTIONS

Salesforce Certified Marketing Cloud Administrator -

Multiple Books

Time Remaining : 01:18:16

12) Q@i@
18 of 60. Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago, as their customers have shown
great interest in receiving promotions via text. However, NTO was notified they are already at 75% utilization for
their annual Super Messages.
Pencil
& Paper
Why could this be the case?

A.(_) A multiplier is applied to each SMS message based on the destination country.
B.C) MobilePush was enabled by mistake, which consumes Super Messages when not in use.
Cc. oO Each email consumes five Super Messages when sending below a certain threshold. Materials

{_) Mark this item for later review. Q

© Sentinel Secure ? x

KRY TERION: Version: 18.0.0

1 KRYTERION cane
Test Aids

BD cicen TESTING SOLUTIONS

Single Book

Salesforce Certified Marketing Cloud Administrator nape

y

Time Remaining : 01:18:13 Q

19 of 60. A Marketing Cloud admin is setting up Northern Trail Outfitters’ newest business units and several users to assign
to the new business units. g
\ )
How would the admin assign users to the business units? Pencil
& Paper

A.C) Search for the individual user, select their name, and click Manage Business Units.
B. O Search for the individual user, select their name, and click Edit Business Units. &

C. @ Give permissions to users at the top-level account to assign their own business units. Written
Materials

[_) Mark this item for later review.

© Sentinel Secure ? x

KRYTERION Version: 18.0.0

Test Aids

I«”, KRYTERION’
BD cicen TESTING SOLUTIONS
partner
®
Single Book

©
Salesforce Certified Marketing Cloud Administrator

Time Remaining : 01:18:13

20 of 60. A Marketing Cloud admin has been asked to grant full administrator permissions to a new user.

Which two standard roles should be selected for the new user?

A. o Administrator and Marketing Cloud Administrator

Q
g
B.(~) Data Manager and Marketing Cloud Administrator
C.(-) Marketing Cloud Security Administrator and Administrator

Materials

[_) Mark this item for later review,

© Sentinel Secure ? x

KRYTERION AP
Version: 18.0.0

1 KRYTERION
: Test Aids

BD cicen TESTING SOLUTIONS

partner
®
Single Book
——’

©
Salesforce Certified Marketing Cloud Administrator Multiple Books

Time Remaining : 01:18:11

21 0f 60. Northern Trail Outfitters is concerned about unauthorized API access to their Marketing Cloud account.

Which feature would they enable to assist in reducing threats from malicious API attacks?

A. O Multi-Factor Authentication
Q
g
B. o IP Login Allowlist

C.() SSH Key Management

Written
Materials

[_) Mark this item for later review,

© Sentinel Secure ? x

KRYTERION Version: 18.0.0

1 KRYTERION
Test Aids

BD cicen TESTING SOLUTIONS

partner
®
Single Book

©
Salesforce Certified Marketing Cloud Administrator Multiple Books

Time Remaining : 01:18:09

22 of 60. Northern Trail Outfitters wants to add new data extensions containing customer purchases to their Marketing
Cloud account.

Which value should link these new data extensions in Data Designer to the existing contact records?
Q
g
A. o Primary Key
B. O SubscriberID

Cc. (-) Unique contact identifier Written

Materials

[_) Mark this item for later review.

v Sentinel Secure

KRYTERION Version: 18.0.0

If KRYTERION”
B cicea TESTING SOLUTIONS
partner

Salesforce Certified Marketing Cloud Administrator

Time Remaining : 01:18:08

23 of 60. While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to the Marketing Cloud tab in Sales
Cloud to complete the integration. The admin then receives the following error message:

Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user. Contact
your system administrator.

The admin notices the Marketing Cloud for AppExchange Admin option is selected when looking at the user
settings.

What action should correct the issue?

A.(-) Apply the appropriate user mappings in the CRM configuration

B. o Apply the Marketing Cloud for AppExchange User option as well

C.(-) Apply the Connected App Authentication permission

Mark this item for later review.

© Sentinel Secure ? x

KRYTERION PI PI ‘Version: 18.0.0

: Test Aids

I<"KRY TERION' partner ®

coon TESTING SOLUTIONS | ow
Single Book

Salesforce Certified Marketing Cloud Administrator 8

lultiple Books

- Time Remaining : 01:18:04 g

a

| 24 of 60. A Marketing Cloud admin wants to ensure no one could access the API with their Marketing Cloud user credentials. |

\ Which security setting would control this behavior? &

A. @ Deselect ‘Enable Username and Password for Web Services’ Renal Se

‘ B. (-) Select ‘Identity Verification’
C.(") Enable MFA on Users accounts [

Materials

[_) Mark this item for later review,

© Sentinel Secure ? x

KRYTERION PI PI ‘Version: 18.0.0

Test Aids

I<"KRY TERION' partner ®

coon TESTING SOLUTIONS | ow
Single Book

Salesforce Certified Marketing Cloud Administrator eae

- Time Remaining : 01:18:02 g

,
a

| 25 of 60. Northern Trail Outfitters wants to copy journeys across business units. |

\ What could be used to replicate journey structure so it can be easily recreated in another account? g

A. (-) Journey Extracts Renal Se

‘ B. () Journey Templates
c@ Package Manager [
Written
Materials

[_) Mark this item for later review,

© Sentinel Secure ? x

KRYTERION PI PI ‘Version: 18.0.0

IZ KRYTERION
Be cicen TESTING SOLUTIONS
Dow @Test Aids

Single Book

Salesforce Certified Marketing Cloud Administrator eeey

Time Remaining : 01:18:00 g

Calculator
| 26 of 60. A Marketing Cloud admin wants to create a suppression list for hard-bounced email addresses.

\ Where could the details be found? &

A. o Bounce Data View Pencil & Paper

' B. (~) Email Studio Tracking Tab &

C.(~) Recent Email Sending Summary NAY)

Minton
Materials
2D Mark this item for later review.

Review All § Submit Exam

© Sentinel Secure ? x

KRYTERION Version: 18.0.0

1 KRYTERION
Test Aids

Be cicen TESTING SOLUTIONS

partner
®
Single Book

©
Salesforce Certified Marketing Cloud Administrator Multiple Books

Time Remaining : 01:18:00

27 of 60. Northern Trail Outfitters wants to segment audiences based on Sales Cloud data.

Where would their Marketing Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing
Cloud?
Q
g
A.(-) Contact Builder > Data Extensions > Synchronized Data Extensions
B. oO Contact Builder > Data Sources

C.() Setup > Data Management > Synchronized Data Extensions Written
Materials

[) Mark this item for later review.

Review All § Submit Exam

© Sentinel Secure ? x

KRYTERION Version: 18.0.0

1 KRYTERION
Test Aids

Be cicen TESTING SOLUTIONS

partner
®
Single Book

©
Salesforce Certified Marketing Cloud Administrator Multiple Books

Time Remaining : 01:17:58

\
28 of 60. Northern Trail Outfitters only has enough licenses for their staff. A campaign

How should they create a new user to fill in?

A. o Disable the campaign manager's user and create a new user.

manager is out on parental leave.

Q
g
' B.() Deactivate the campaign manager's license and assign it to a new user.

C.(-) Clone the campaign manager's user to a new user.

Written
Materials

[_) Mark this item for later review.

© Sentinel Secure ? x

KRYTERION PI PI ‘Version: 18.0.0

Test Aids

I<"KRY TERION' partner ®

coon TESTING SOLUTIONS | ow
Single Book

Salesforce Certified Marketing Cloud Administrator mae

- Time Remaining : 01:17:56 g

,
a

| 29 of 60. Setup Assistant provides information and resources for configuring a new Marketing Cloud account. Q

\ Which topic does Setup Assistant cover? Q

A. (~) Implementing Journey Builder fea

‘ B. @ Configuring the Data Structure
C.(~) Enabling MobileConnect [
Written
Materials

[_) Mark this item for later review,

Review All § Submit Exam

© Sentinel Secure ? x

KRYTERION Version: 18.0.0

[KRYTERION” a
Test Aids

Be cicen TESTING SOLUTIONS ®

Single Book

©
Salesforce Certified Marketing Cloud Administrator Multiple Books

Time Remaining : 01:17:53

\
30 of 60. Northern Trail Outfitters wants to set up their Send Log data extension.

Which consideration should be made for long-term success?

A. o Apply an appropriately-scoped Data Retention period.

Q
g
' B. O Set the period to a fixed date in the Data Retention Policy.

Cc. O Log any variable data captured in emails at send time.

Written
Materials

[_) Mark this item for later review.

© Sentinel Secure ? x

KRY TERION: Version: 18.0.0

3 Test Aids

I<"KR ! ERION' partner A)

coon TESTING SOLUTIONS |
Single Book

Salesforce Certified Marketing Cloud Administrator

W eae

Time Remaining : 01:17:50 | |

31 0f 60. To prevent retention of stagnant data, Northern Trail Outfitters wants any inactive data stored in data extensions
to be cleared after 12 months. g
\ )
What action should be taken? Pencil
& Paper
A. o Apply a Row Based Retention to each data extension as it is created, set to 12 months |
B. C ) Set inactive data to be automatically cleared after one year, but is recoverable [ |

C. (~) Configure the business unit data retention setting to 12 months cae
Materials

[) Mark this item for later review.

Review All § Submit Exam

© Sentinel Secure ? x

KRYTERION PI PI ‘Version: 18.0.0

®
Test Aids

I KRYTERION’ partner
Be cicen TESTING SOLUTIONS
Single Book

Salesforce Certified Marketing Cloud Administrator mae

- Time Remaining : 01:17:48 g

,a

| 32 of 60. Which product enables a Marketing Cloud admin to observe customer behavior, build preference profiles, and |
deliver the next-best content? g

\ A. o Einstein Email Recommendations

‘ Pencil
& Paper
.
B.(~) Einstein Content Selection
‘ C. (>) Interactive Email Form Block g
Written
O Mark this item for later review. Materials
© Sentinel Secure ? x

KRYTERION Version: 18.0.0

I KRYTERION’ a
Test Aids

Be cicen TESTING SOLUTIONS

Salesforce Certified Marketing Cloud Administrator -

Multiple Books

Time Remaining : 01:17:46

12) Q@i@
33 of 60. A new employee is hired into the role of marketing analyst. This user should have access to all tracking data in
Marketing Cloud, but no access to any send activities.

Which two default User Roles should be applied to this new user which provides this access to all channels, Pencil
& Paper
keeping the principle of least privilege in mind?

A. o Analyst and Marketing Cloud Viewer

B. (>) Data Manager and Analyst
C.() Content Creator and Marketing Cloud Viewer Materials

{) Mark this item for later review. Q

© Sentinel Secure ? x

KRYTERION PI PI ‘Version: 18.0.0

IZ KRYTERION
Be cicen TESTING SOLUTIONS
Dow @Test Aids

Single Book

Salesforce Certified Marketing Cloud Administrator eeey

Time Remaining : 01:17:45 g

Calculator
| 34 of 60. A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable string to links in all emails

\ What functionality would allow this? &

A. O Google Analytics Pencil & Paper

\ B. () Web and Mobile Analytics g

c@ Parameter Manager NAY)

vate
Materials
[_) Mark this item for later review.
© Sentinel Secure ? x

KRYTERION 2A Version: 18.0.0

[KRYTERION” QD ove
Test Aids

Be cicen TESTING SOLUTIONS ®

Single Book
——’

©
Salesforce Certified Marketing Cloud Administrator Multiple Books

Time Remaining : 01:17:44

\
35 of 60. Northern Trail Outfitters has been noticing reduced deliverability when they do large sends.

Which part of deliverability is tied to hitting Spam Traps during a send?

A. fe) Sender Authentication

Q
g
f B. (-) Content
C.() List Hygiene
Written
Materials

[_) Mark this item for later review.

© Sentinel Secure ? x

KRY TERION: Version: 18.0.0

Test Aids

I<"KRY TERION' partner ®

coon TESTING SOLUTIONS | ow
Single Book

Salesforce Certified Marketing Cloud Administrator 8

lultiple Books

- Time Remaining : 01:17:42 Q

a

| 36 of 60. Northern Trail Outfitters (NTO) wants to limit who can receive Marketing Cloud tracking data via email from their |
account to any email address associated with their domain (ntoretail.com). |
\
' Which step should be taken to implement this? Pencil
& Paper

1 A. (-) Limit export permissions

' =
B. oO Add a Domain to the Export Email Allowlist g

C. (>) Enable IP Allowlist cae

Materials

{_) Mark this item for later review.

© Sentinel Secure ? x

KRYTERION Ba PI Version: 18.0.0

| KRYTERION’ QD vv10e
Test Aids

coon TESTING SOLUTIONS

Single Book

Salesforce Certified Marketing Cloud Administrator eae

Time Remaining : 01:17:40 @

Calculator
| 37 of 60. Where would a Marketing Cloud admin view all verified email addresses? |

\ A. () Identity Verification Log Q

q B. (-) Sender Profiles — ae

CO From Address Management . |

{) Mark this item for later review. Written :

a Materials

2022 K
© Sentinel Secure ? x

KRY TERION: Version: 18.0.0

®@
Test Aids

I KRYTERION’ partner
Be cicen TESTING SOLUTIONS
Single Book

Salesforce Certified Marketing Cloud Administrator nape

y

Time Remaining : 01:17:38 Q

| 38 of 60. A Marketing Cloud admin is configuring a journey using Path Optimizer. They want to hold back 60% of the
contacts until a winner has been selected. |
\ \ )
' What is required to configure the Holdback percentage? Pencil
& Paper

' A. (~) No more than two paths

' =
B. oO Run Once schedule type g

C. (-) Evaluation period must be 72 hours Written

Materials

{_) Mark this item for later review.

© Sentinel Secure ? x

KRY TERION: Version: 18.0.0

Test Aids

I<"KRY TERION' partner ®

coon TESTING SOLUTIONS | ow
Single Book

Salesforce Certified Marketing Cloud Administrator 8

lultiple Books

- Time Remaining : 01:17:36 Q

a

| 39 of 60. A Marketing Cloud admin wants to sync Contacts from Sales Cloud, but is concerned about the number of |
Contacts since not all Contacts will be sent an email. |
\
' What should the admin do to ensure only specific Contacts are synced? Pencil
& Paper

' A. (~) Filter existing records in All Subscribers

' =
B. oO Filter records on a Boolean field &

C.(-) Filter records on a picklist value Written

Materials

{_) Mark this item for later review.

© Sentinel Secure ? x

KRYTERION Version: 18.0.0

1 KRYTERION
Test Aids

partner
Be cicen TESTING SOLUTIONS

Salesforce Certified Marketing Cloud Administrator Multiple Books

Time Remaining : 01:17:34

12) Q@i@
40 of 60. A Marketing Cloud admin is tasked with overhauling the data model for Enterprise. While the current data mode! is
isolated to the Email channel, there are plans to expand to both SMS and Push channels in the near future.

Which data preparation should be made to retain high data quality in the new model? Pencil
& Paper
A.() Ensure every data source has a sendable field.
B. oO Identify and assign appropriate keys to tie records together.

C.(~) Confirm all available data is included.

Materials

{_) Mark this item for later review.

© Sentinel Secure ? x

KRY TERION: Version: 18.0.0

Test Aids

partner | AR)
I<
Be
KRYTER
” cicen ION’
TESTING SOLUTIONS |

Salesforce Certified Marketing Cloud Administrator

Time Remaining : 01:17:32 | |

J Calculator
| 41 of 60. Northern Trail Outfitters has Marketing Cloud users who need data extension View and Update permissions for |
campaigns related to B2C sales, but not any permissions for campaigns related to B2B sales. g
\' How should they accomplish this?
L
Pencil
& Paper

1 A.(~) Create a new business unit | |

' E=
B. oO Update data extension object level permissions [ |

C.(~) Create separate folders and add permissions ane

Materials

{_) Mark this item for later review.

© Sentinel Secure ? x

KRY TERION: Version: 18.0.0

UN ®@
Test Aids

I KRYTERION’ partner
Be cicen TESTING SOLUTIONS
Single Book

Salesforce Certified Marketing Cloud Administrator Multiple Boo

lultiple Books

- Time Remaining : 01:17:32 Q

a

| 42 of 60. A Marketing Cloud admin wants to check the status of a Salesforce contact in All Subscribers. The account is |
connected to their Salesforce org via Marketing Cloud Connect. |
\
' Which subscriber key should be used to search for the contact in All Subscribers? Pencil
& Paper

' A.() 15-digit Contact ID Km

'
B. (>) Email Address g
C. @ 18-digit Contact ID Warten
Written _
Materials

{_) Mark this item for later review.

© Sentinel Secure ? x

KRY TERION: Version: 18.0.0

Test Aids

partner | AR)
I<
Be
KRYTER
” cicen ION’
TESTING SOLUTIONS |

Salesforce Certified Marketing Cloud Administrator

Time Remaining : 01:17:31 | |

43 of 60. Northern Trail Outfitters installed Query Studio for Marketing Cloud, however, users are reporting they do NOT
have access. g
\ )
How should the Marketing Cloud admin ensure users have access? Pencil
& Paper

A.C) Configure the API Integration to allow all users access

B. O Allow access package access on appropriate Roles [

c. o License all appropriate users within the installed package

{_) Mark this item for later review.

© Sentinel Secure ? x

KRYTERION Version: 18.0.0

I KRYTERION’ a
Test Aids

Be cicen TESTING SOLUTIONS

Salesforce Certified Marketing Cloud Administrator -

Multiple Books

Time Remaining : 01:17:28

12) Q@i@
44 of 60. Northern Trails Outfitters wants subscribers in their Onboarding Journey to move along a unique path if they
purchase within the first 10 days of registration. An hourly automation is run which updates the Entry Source data
extension with a field indicating if the subscriber made a purchase during this time.
Pencil
& Paper
What should be confirmed to ensure Journey Builder directs the subscribers correctly?

A.(_) Contact Data is used for the Decision Split

B./~) Entry Source attributes are available in Journey Settings
C. o Journey Data is used for the Decision Split Materials

{) Mark this item for later review. Q

© Sentinel Secure ? x

KRY TERION: Version: 18.0.0

Test Aids

I<"KRY TERION' partner ®

coon TESTING SOLUTIONS | ow
Single Book

Salesforce Certified Marketing Cloud Administrator 8

lultiple Books

- Time Remaining : 01:17:28 Q

a

| 45 of 60. A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering the |
desired keyword CELEBRATE the admin notices the keyword is unavailable. |
\
‘ What issue could the admin be facing? Pencil
& Paper
‘ A.() Keyword is a reserved word
B. o Keyword is used within another business unit g

C.(-) Keyword fails to meet content standards ane

- Materials

{_) Mark this item for later review.

© Sentinel Secure ? x

KRY TERION: Version: 18.0.0

Test Aids

I<” KRY TERION &> partner ®

coon TESTING SOLUTIONS | ow
Single Book

Salesforce Certified Marketing Cloud Administrator 8

lultiple Books

- Time Remaining : 01:17:26 Q

a

| 46 of 60. A Marketing Cloud admin is configuring Social Studio to manage social media accounts. |

\ What prerequisite for configuring Social Studio should the admin consider? &

A. (>) Facebook Ad Manager Renal Se

‘ B. ) Google URL shortener
C. @ Bitly URL shortener [
Written
Materials

[_) Mark this item for later review.

v Sentinel Secure ? x

KRYTERION Version: 18.0.0

[KRYTERION” a
Test Aids

Be cicen TESTING SOLUTIONS

Salesforce Certified Marketing Cloud Administrator

Time Remaining : 01:17:25

47 of 60. A marketing manager requests to receive an email, once a week, with high-level metrics in a standardized format.
Specifically, the manager wants to know how many emails were sent in the last week.

What location and activity would allow the Marketing Cloud admin to complete this request?

A.(-) Automation Studio: Create a Query Activity to query data from the “Sent” Data View, then use an
Email activity to automate the sending of the data.
B. (>) Analytics Builder: Select the “Account Send Summary" in Reports and schedule a weekly report to
be sent.
Cc. o Email Studio: Select the "Account Send Summary” in Tracking Reports and schedule a weekly report
to be sent.

{| Mark this item for later review.

Review All § Submit Exam

*
© Sentinel Secure ? x

KRYTERION Version: 18.0.0

1 KRYTERION
Test Aids

Be cicen TESTING SOLUTIONS

partner
®
Single Book

©
Salesforce Certified Marketing Cloud Administrator Multiple Books

Time Remaining : 01:17:24

| 48 of 60. Northern Trail Outfitters wants to pass the email address of a subscriber to a landing page through a URL
parameter from a promotional email.

Which Marketing Cloud capability allows for secure transmission of the email address?
Q
g
’ A. oOo CloudPagesURL AMPscript function
B. O Web Analytics Connector

C. (>) Link Wrapping Written

Materials

{_) Mark this item for later review.

© Sentinel Secure ? x

KRY TERION: Version: 18.0.0

Test Aids

I<"KRY TERION' partner ®

coon TESTING SOLUTIONS | ow
Single Book

Salesforce Certified Marketing Cloud Administrator 8

lultiple Books

- Time Remaining : 01:17:23 Q

a

| 49 of 60. Northern Trail Outfitters wants to drive additional online sales. They are interested in using Einstein to recommend |
similar items to customers during the checkout process. |
\
' Which item would they add to their website to accomplish this? Pencil
& Paper
KK
'{ Ks Web Collect
A. (-)
B. ° Recommendation Code g

C. (-) Conversion/Cart Code ane

Materials

[_) Mark this item for later review.

© Sentinel Secure ? x

KRYTERION Version: 18.0.0

1 KRYTERION
Test Aids

Be cicen TESTING SOLUTIONS

partner
®
Single Book

©
Salesforce Certified Marketing Cloud Administrator Multiple Books

Time Remaining : 01:17:22

50 of 60. Northern Trail Outfitters is migrating from a small, in-house email solution to Marketing Cloud.

What should the Marketing Cloud admin consider when sending from the new IP Address?

A. o Sending ISPs notification of the new IP Address.

Q
g
B.(~) The IP address is on reserve, is already in use, and has an email sending history.

C.() Building desirable sending history and data will be variable based on list size and engagement.
Written
Materials

[_) Mark this item for later review,

© Sentinel Secure ? x

KRYTERION PI PI ‘Version: 18.0.0

: Test Aids

I KRYTERION’ partner ®
Be cicen TESTING SOLUTIONS
Single Book

Salesforce Certified Marketing Cloud Administrator eeey

Time Remaining : 01:17:21 g

Siof60. A Marketing Cloud admin at a bank is asked to avoid storing sensitive data in the cloud. This data will only be sent
to Marketing Cloud to execute a send. g
\ J
Which feature would the admin use to meet this requirement? Pencil
& Paper

A.C) Distributed Marketing Sends |

B. re] Tokenized Sending g

C.() Field Level Encryption Written

Materials

[_) Mark this item for later review.

© Sentinel Secure ? x

KRY TERION: Version: 18.0.0

UN ®@
Test Aids

I KRYTERION’ partner
Be cicen TESTING SOLUTIONS
Single Book

Salesforce Certified Marketing Cloud Administrator nape

y

Time Remaining : 01:17:19 Q

52 of 60. A Marketing Cloud admin wants to automatically unsubscribe customers who respond to marketing emails asking
to be removed from the mailing list. g
\ J
Which step should the admin take to enable this functionality? Pencil
& Paper

A.() Require Forwarding of Out of Office replies

B. (~) Select Unsubscribe Manual Requests in Reply Mail Management &

Cc. o Ensure a Custom Response is enabled for Automated Response in Reply Mail Management Written
Materials

[) Mark this item for later review.

Review All § Submit Exam

© Sentinel Secure ? x

KRY TERION: Version: 18.0.0

=) Test Aids

I<"KR ! ERION' partner A)

coon TESTING SOLUTIONS |
Single Book

Salesforce Certified Marketing Cloud Administrator

W eae

Time Remaining : 01:17:17 | |

Calculator
53 of 60. A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into Sales Cloud for a |
particular send. The admin confirms Marketing Cloud Connect is functioning properly. g

| What should the admin confirm about the data extension? ven & Paper
A.C) The send relationship links SubscriberKey to Subscribers on EmailAddress.

B. oO The data extension is located in the Salesforce Data Extensions folder. [ |

C.(") The data extension is located in the Synchronized Data Extensions folder. nan
Materials

0) Mark this item for later review.

Review All § Submit Exam

© Sentinel Secure ? x

KRYTERION Version: 18.0.0

1 KRYTERION
Test Aids

Be cicen TESTING SOLUTIONS

partner
®
Single Book

©
Salesforce Certified Marketing Cloud Administrator Multiple Books

Time Remaining : 01:17:16

54 of 60. Northern Trails Outfitters wants to use complex criteria to identify subscribers for a special promotional email.
Specifically, they want to target subscribers who opened or engaged with an email within the last 30 days and live
within 10 miles of one of their stores.

What should be used to create Its audience?

Q
A. (_) Data Filters
B.()
c oO
SQL Query
Measures
g Written
Materials

{_) Mark this item for later review.

© Sentinel Secure ? x

KRYTERION Version: 18.0.0

I KRYTERION’ a
Test Aids

Be cicen TESTING SOLUTIONS

Salesforce Certified Marketing Cloud Administrator -

Multiple Books

Time Remaining : 01:17:14

12) Q@i@
55 of 60. Northern Trail Outfitters runs a nightly automation consisting of a File Transfer and a File Import. Following an
update from the engineering team, the automation began failing. The Marketing Cloud admin suspects the CSV
file now has an invalid format.
Pencil
& Paper
How could the admin receive a file of the bad data rows to confirm this theory?

A. o Update the Import definition to include a notification email address

B. (—) Move the File Transfer to its own automation and include a notification email address
C.(~) Move the Import definition to its own automation and include a notification email address Materials

{_) Mark this item for later review. Q

© Sentinel Secure ? x

KRYTERION Version: 18.0.0

1 KRYTERION
Test Aids

Be cicen TESTING SOLUTIONS

partner
®
Single Book

©
Salesforce Certified Marketing Cloud Administrator Multiple Books

Time Remaining : 01:17:11

56 of 60. When customers use the Marketing Cloud default Profile Center link to unsubscribe it causes users to not receive
emails from any other business unit.

What could explain this behavior?

Q
g
A.C) The business unit unsubscribe setting causes an Enterprise level unsubscribe.
B. oO The user gets added to a blocklist that causes an Enterprise level unsubscribe.

C.(-) The user gets added to an Exclusion Script. Written

Materials

[) Mark this item for later review.

Review All § Submit Exam

© Sentinel Secure ? x

KRY TERION: Version: 18.0.0

3 Test Aids

I<"KRY ERION' partner A)

coon TESTING SOLUTIONS |
Single Book

Salesforce Certified Marketing Cloud Administrator

W eae

Time Remaining : 01:17:09 | |

57 of 60. A Contact Delete request has been processed for subscribers who have been sent to previously in a Northern Trail |
Outfitters’ account. The action did NOT target all contacts in their account and a significant number of contacts |
that have been sent to remain.
Pencil
& Paper
Which tracking data would still exist in the account?

A. o General tracking data at the job level |

B. O Tracking extract contains subscriber-level data a

C.(~) Contact-specific data within the Tracking tab nice

{_) Mark this item for later review. Q

© Sentinel Secure ? x

KRYTERION Version: 18.0.0

1 KRYTERION
Test Aids

Be cicen TESTING SOLUTIONS

partner
®
Single Book

©
Salesforce Certified Marketing Cloud Administrator Multiple Books

Time Remaining : 01:17:07

| 58 of 60. Northern Trail Outfitters placed an encrypted file on their Marketing Cloud SFTP for import into a data extension.
They are using a File Transfer Activity to decrypt the file.

Where would the decrypted data be after the File Transfer Activity completes?
Q
g
' A. () Export SFTP folder
B. oO Selected SFTP folder

C.() Safehouse Written

Materials

[) Mark this item for later review.

Review All § Submit Exam

© Sentinel Secure ? x

KRY TERION: Version: 18.0.0

®@
Test Aids

I KRYTERION’ partner
Be cicen TESTING SOLUTIONS
Single Book

Salesforce Certified Marketing Cloud Administrator nape

y

Time Remaining : 01:17:05 Q

| 59 of 60. A Marketing Cloud admin notices out of the last several sends, Send Log data for a recent A/B test send was NOT
recorded. g

' How could the admin ensure send data is recorded? Pencil
& Paper

{’ A.(-)
M Send Logging is available for A/B tests |
B. oO Send Logging is enabled for the send g
C. (") Correct Send Log template Is selected Written
Materials

[) Mark this item for later review.

Review All § Submit Exam

© Sentinel Secure ? x

KRYTERION Version: 18.0.0

7 Test Aids

partner ®
—_—

AK TESTING SOLUTIONS \ }
Single Book

8
7

. ‘s ja |
Salesforce Certified Marketing Cloud Administrator Multiple Boo
lultiple Books

' 7
- Time Remaining : 01:17:03 Q
a

| 60 of 60. Northern Trail Outfitters (NTO) uses Sender Authentication Package (SAP) for branding purposes. Their German eo |
business unit is configured with the SAP domain de.ntomarketing.com. |
\
' The German NTO team is preparing for a campaign and wants to use customized CloudPages with the domain de- poral paper
; special.ntomarketing.com. oo
' A
' | |
How could the Marketing Cloud admin meet this requirement? US |
A. oO Purchase a new Private Domain for use in CloudPages. "Written
Materials.
B.C) CloudPages must use the SAP domain.
C.() Purchase a new SAP for de-special.ntomarketing.com.

{| Mark this item for later review. g

< Back Next > Review All # Submit Exam be