Prince C.
Bacolor BSA 1-B
Activity 3 Solve the Elasticity Problem
Analysis and Managerial Decision:
In the given data income elasticity of demand is greater that 1. It implies that Colgate and
Palmolive’s product are considered elastic. Given in the previous discussion (the one with
an elastic good) as observed change in price is always lower that change in demand. This
means that change in price or in this case income have a massive influence to change in
demand.
The high-income elasticity of the product indicates that the lower the expected income of
a consumer the lower the quantity demand of the product. Just like as discussed in the
past if the income is low then demand also decrease so consumers choose inferior goods
over superior goods.
So we conclude that in order for our product to be in demand; we should lower the price
of such commodities or to be efficient in reducing loss in production, while also lowering
the cost of producing the product
102,000,000
98,000,000
178,093,401 134,875,210
178,093,401
134,875,210 134,875,210-178,093,401
178,093,401 -0.2426x100 24.27%
102,000,000
98,000,000-102,000,000
98,000,000 102,000,000 -0.0392x100 3.92%
24.27%
=6.19
3.92%
HIGHLY ELASTIC
Major adjustment in the business operation that will lead to creating new
strategic changes that would be beneficial in the long term