VIETNAM GENERAL CONFEDERATION OF LABOUR

TON DUC THANG UNIVERSITY

FACULTY OF SPORT SCIENCE

MID-TERM REPORT
SPORTS CLUB MANAGEMENT - D03042

TOPIC: TAKE A ACTUAL VISIT AND LEARN ABOUT THE MUAY THAI
MARTIAL ARTS CLUB: "4H MARITIAL ART CLUB"

Lecturer: GS.TS. Kai Pauling

Group: 04
Major: Sports management

HO CHI MINH CITY 18/07/2024

 LIST OF GROUP MEMBER

ID WORTH THE
NO. FULL NAME ASSIGN WORK
STUDENT PERFORMANCE

- Interview
- Synthesize content
Nguyen Xuan
1 D2000162 - Design presentation 100%
Thao
content
- Translate the article

- Shooting and capturing

documents
Doan Thi - Synthesizing content
2 D2000182 100%
Ngoc Thuy - Designing presentation
content
- Translating articles

- Recording documents
Nguyen - Searching for content
3 D2000289 100%
Thanh Thao Ly - Designing videos
- Translating articles

- Recording documents
Ngo Tuyet
4 D2000269 - Searching for content 100%
Han
- Translating articles

- Shooting and capturing

documents
Nguyen - Synthesizing content
5 D2000019 100%
Thanh Binh - Designing presentation
content
Translating articles
 Table of content
CHAPTER 1: OVERVIEW OF THE CLUB .............................................................................. 1
1.1 . Introduction The club ...................................................................................................... 1
1.1.1. Information base ........................................................................................................ 1
1.1.2 Club Achievements .................................................................................................... 2
1.2 Organization chart of the club ........................................................................................... 4
1.3 Club finances .................................................................................................................... 9
1.4 Communications and Marketing ..................................................................................... 10
CHAPTER 2: CLUB DEVELOPMENT PLAN ........................................................................ 16
2.1 SWOT analysis ............................................................................................................... 16
2.2 Communication plan……………………………………………………………………………17
 Appendix

Figure 1 Figure 1 Our group visited the 4H Martial Arts Club ................................................. 2
Figure 2 Huynh Ha Huu Hieu won the match against his Russian opponent. ........................ 3
Figure 3 Huu Hieu is the luckiest boxer in Vietnamese sports at SEA Games 32 .................. 3
Figure 4 Huynh Ha Huu Hieu was a convincing winner against the boxer. ............................ 4
Figure 5 Organizational chart of Ho Chi Minh City sports training and competition center -
where the 4h Martial Art Club is managed .............................................................................. 4
Figure 6 Club organizational chart of 4H Martial Art Club ....................................................... 4
Figure 7 Fan page of the 4H Martial Art Club ....................................................................... 10
Figure 8 The article talks about the club's training schedule ................................................ 11
Figure 9 Mrs Hieu hare information and experiences ........................................................... 11
Figure 10 Article about the achievements of head coach Huynh Hieu at the 2024 World
Muay Thai Championship. .................................................................................................... 12
Figure 11 Pictures of training sessions at the club ............................................................... 13
 CHAPTER 1: OVERVIEW OF THE CLUB
1.1 . Introduction The club
Muay Thai is a traditional Thai martial art with a history of more than 2000 years. It is
also a popular sport in Thailand. Westerners often refer to it as Thai boxing (Thai boxing)
because it has a number of fights similar to English boxing (boxing).
Muay Thai martial arts evolved from battles between tribes and countries in SouthEast
Asia. Muay Thai Martial Arts is considered a martial art with noble spiritual and religious
qualities.
Muay Thai Martial Arts not only helps improve health and physical strength, but also
develops self-defense skills and fighting spirit. Understanding this, the 4H Martial Arts Club
was formed. Martial Arts Club includes subjects:
- Muay Thai
- Boxing
- Kick Boxing
But at present, the 4H Martial Arts Club only opens the Muay Thai course.
1.1.1. Information base
Name of the club : 4H Martial Arts Club
Founding date: 4 January 2024
Slogan: "Professional - Quality - Always innovating and perfecting".
Vision 2024-2034: 4H Martial Arts Club will be the number 1 Muay Thai training centre
in Ho Chi Minh City.
Goal:
With the motto "Learner-centered - Quality is the Guideline", the training environment at
the club will always fully meet the needs of anyone who is passionate about practicing Muay
or who wants to achieve a healthy and toned body with the following goals.
Improve the health of the community.
Coordinate with the Ho Chi Minh City Sports Training and Competition Centre to achieve
the common goal of "developing physical education and sports for all people to improve
people's health as a basis for sports development.
To become a professional and reputable place for everyone to practice Muay Thai.

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 Figure 1 Our group visited the 4H Martial Arts Club

Service Type: Educational Service

Includes classes:
- Children's classes: 4H Martial Arts Club offers classes specifically for children to help
them develop motor skills, discipline and self-confidence.
- Adult classes: The club also offers classes for adults to help them improve their
physical fitness, reduce stress and learn to be self-sufficient.
- Beginner classes: The 4H Martial Arts Club offers classes for beginners to help them
learn the basics of martial arts and develop a foundation of skills.
We have boxing and Muay Thai classes for every young person, at every level, from
beginners to professional boxers. With a team of experienced and enthusiastic coaches, we
will help you achieve your goals.
Business model: subscription business model
4H Martial Art Club uses a subscription business model based on membership fees per
course (each course averages 3 months).
- Registration fee: Registration fees for each course will depend on the class.
- Pay: Subscription fees can be paid monthly, or paid in full in installments.
1.1.2 Club Achievements
Currently, the Muay Thai Club of the 4H Martial Arts Club has just been established with
the main goal of improving the health and capacity of the members who participate in the
training. The club is still new and is focusing on building the foundation and developing the
skills of its members. It has not yet participated in any official competitions.

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 Although the club is new, it has great guidance from Mrs Huynh Ha Huu Hieu, one of
the leading Muay Thai athletes in Vietnam. Mrs Hieu is not only an excellent athlete but also
a dedicated and enthusiastic coach.
Gold medal at the 2019 & 2024 World Muay Thai Championships (IMFS): This is a
testament to Ms Hieu's ability and tireless efforts in competition and training. Some of her
outstanding personal achievements include

Figure 2 Huynh Ha Huu Hieu won the match against his Russian opponent.

A silver medal at the SEA Games 31 and a gold medal at the SEA Games 32: these
achievements not only confirm their class on the international stage, but are also a great
source of inspiration for the club's members.

Figure 3 Huu Hieu is the luckiest boxer in Vietnamese sports at SEA Games 32

Multiple winner of national championships and domestic tournaments: Ms Hieu has

proven her stability and high performance throughout her competition in Vietnam.

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 Figure 4 Huynh Ha Huu Hieu was a convincing winner against the boxer.

She was honored as one of the best Muay Thai athletes in Vietnam: Mrs Hieu's
contributions and dedication to Muay Thai are worthy of recognition.
With Ms Hieu's experience and outstanding achievements, the 4H Martial Art Club
promises to develop strongly in the coming period. Members will not only train in a professional
environment, but will also have the opportunity to learn from one of the world's top athletes.
MrsHieu not only imparts skills and experience, but also creates motivation and passion for
everyone.

1.2 Organization chart of the club

Figure 5 Organizational chart of Ho Chi Minh City sports training and competition center - where the
4h Martial Art Club is managed

Figure 6 Club organizational chart of 4H Martial Art Club

• Professional department

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 Location, function
The Professional Department is a professional department under the Ho Chi Minh City
Centre for Sports Training and Competition.
The function of the Professional Department is to advise and assist the Board of
Directors of the Centre in the organization, implementation, supervision and management of
professional activities related to training, coaching, competitions and organization of sports
tournaments; cultural education activities for athletes; and foreign relations in the field of
sports, both nationally and internationally.
Duties - powers.
Advising on the development of plans for professional management activities related to
training and the organization of sports tournaments; planning cultural education activities for
athletes and planning foreign activities in the field of sports and physical training.
Provide advice on the planning, design, professional management and administration of
training facilities and sports competitions.
Manage training, coaching and competitions for athletes and referees.
Organizing training courses to improve the skills of sports officials, coaches and
referees.
Organize and carry out registration work and training for talented sports teams;
Keeping track of athletes' achievements in sports;
Coordination and organization of mass sports tournaments and sports tournaments at
city, national and international levels.
Organise management and cultural training for Ho Chi Minh City sportsmen:
Organization of cultural training for athletes in accordance with the programme of the
Department of Education and Training and the regulations of the Ho Chi Minh City Department
of Culture and Sports;
Advice on the organization of ethical and political training courses for coaches and
athletes.
Advising on the assessment of expert recruitment documents and training contracts;
Advising on foreign affairs at home and abroad in the field of physical training and sports,
organization and implementation, and reception work in particular:
Advising and proposing ideas in coordination with sports departments under the
Management Centre, organizing international sports activities in the service of foreign affairs;
Proposing opinions in the research, survey and selection of training cooperation
partners;
To carry out other tasks as assigned by the Board of Directors of the Centre.

• Office of the general administration

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 Location, function
Advising on recruitment, records management, policy implementation, salaries,
emoluments, rewards and discipline of officials and employees;
Administrative, general, clerical and archival work;
Implementation of the management of the Centre's property, public assets and operating
resources; acquisition of assets and work equipment;
Facilities management.
Carrying out work to maintain security and order and to prevent and extinguish fires;
Meeting services;
Accommodation management for athletes.
Collection and delivery services: meetings, training, competitions.
Mission
Management of records, implementation of policies, salaries and bonuses for officials,
civil servants, public servants and workers.
Emulate, reward and discipline work.
Advising on issues related to human resources organization: recruitment, appointment,
planning, labor contracts, resignation, dismissal for officials, civil servants, public employees
and workers.
Proposing the sending of officials, civil servants and public employees on training and
refresher courses.
Clerical and archival work.
Reporting on a weekly, monthly and irregular basis.
Manage and use the Centre's seal in accordance with the regulations.
Manage and purchase the Centre's property, working equipment, public property,
facilities and operating resources.
Maintaining security and order, ensuring fire safety, fire prevention and fire fighting.
Room manager for athletes of all sports.
To carry out any other tasks assigned by the Board of Directors of the Centre.
Power
According to the assigned functions and tasks, organize and carry out activities within
the authority in accordance with the law.
Contribute opinions related to the assigned area of activity.
Apply policies in accordance with regulations.
It is recommended that bachelors of departmental functions participate in courses to
improve political skills, professional management and serve work needs.
Have the right to make comments and propose solutions for the implementation of the
Centre's operational areas.

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 Have the right to use the convenient equipment and facilities of the Centre for work
purposes in order to fulfill the tasks assigned to them.

• Scientific and sports department

Function
To carry out scientific research in the field of physical education and sport: research into
the application of science and technology to training, research into training management
models, research into the sociology of sport... .
Mission
To support and advise on the scientification of the sports training process: planning of
training programmes, identification - quantitative monitoring of the work of coaches, nutritional
advice, training support, cyclical staff capacity building, injury prevention training...
Coordinate the organization of training and dissemination of scientific and sports medical
knowledge for the coaching and relaxation team.
Collaborate, organize and provide professional training in the field of sports science and
medicine.
Organizing intake assessments, directing sports training, checking and monitoring the
risk of injury in sport.
Advice on sports nutrition and doping prevention.
Providing advice on treatment and guidance on the recovery of files after sports injuries.

• Planning - finance department

Function
To prepare short and long term operational plans; the financial and accounting plans of
the Centre.
Advising, guiding and supervising the implementation of the plans and accounting work
of the Centre's units.
Prepare quarterly reports, 6-monthly reports, 9-monthly reports and annual activity
reports.
Organize and carry out accounting, revenue and expenditure and financial management
work in accordance with regulations.
Mission
Develops, synthesizes and advises the Board of Directors on annual and long-term
planning and operational plans. Submits these to the competent authorities for approval in
accordance with the regulations.
Synthesise and report on the operational plans of departments and units by quarterly,
6-monthly, 9-monthly and annual reports of the Centre.

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 Under the direction of the Board of Directors, advise on national and international
matters relating to physical education and sport.
Advising the Board of Directors of the Centre on financial and accounting matters;
activities related to the financial management of the sector are in accordance with state
regulations.
Manage accounting and settlement of financial sources and assets for budget sources,
grant sources, non-business income and expenses, and other sources according to the
provisions of the law.
Organize accounting and accounting statistics, accurately and fully reflect data, the
situation of use and finalization of funds in the Centre.

• Service department

Function
- Organisation of competitive activities and sporting events with income;
- Organisation of cultural services, organization of events, cultural festivals, sports
entertainment and sports medicine services.
- Organisation of exhibitions; presentation of products and sports equipment,
presentation of economic, scientific and technical achievements in the field of physical
education and sports;
- Providing services of advertising sponsorship for competitions and sports
performances in accordance with regulations.
- Advice on planning, building facilities and attracting investment.

• Martial arts club

Function and mission

Martial Arts Club is an accounting unit directly under the Ho Chi Minh City Sports
Training & Competition Centre.
Advise the Centre's Board of Directors on issues related to the management, training
and professional development of martial arts disciplines managed by the unit.
Carry out state management and archival work in accordance with regulations. Manage
and effectively use assets, ensure physical facilities and organize activities to serve the
training process of coaches, athletes, referees of martial arts and martial arts. Organize
sporting competitions for the club.
Organize and manage the training of athletes in 5 martial arts disciplines: Karate, Muay
Boxing, Martial Arts, Pencak Silat.
Organizing paid physical training and sports service activities according to the state and
center regulations.

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 Function
To advise on issues related to the development of physical education in Ho Chi Minh
City.
To organize and manage the training of coaches, athletes and referees of physical
education sports.
Mission
- Develop a plan to train talented athletes from 6 years old in gymnastics (apparatus
gymnastics, acrobatics gymnastics, artistic gymnastics, trampoline, sports dance) to develop
the amateur gymnastics movement Community health development (nursing, aesthetics,
yoga) in accordance with the career of the city's sports industry in each period.
Organizing training (selection, training) and managing the training of gymnasts at the
initial, key, central preparatory, central and city recruitment levels.
Organizing and managing the training and competition process of gymnastics teams at
city, national and international level.
Organizing and managing the training and coaching process of sports teams: national
programmes and national teams are assigned by the Centre under the mandate of the General
Department of Sports and Sports.
Organizing training courses for sports instructors and referees.
Carry out other tasks assigned by the Ho Chi Minh City Sports Training and Competition
Centre.
1.3 Club finances
Because the Muay Thai 4H Martial Art Club belongs to the Ho Chi Minh City Sports
Training and Competition Center, it is supported with certain conditions such as only having
to pay field rental fees, which has helped the club. clubs reduce their cost burden. Below is a
checklist of the club's facilities, revenue and expenditure sources.
❖ Checklist infrastructure
No. Category Quantity
Exercise mat 1mx1m
1
36
2 Competition floor 1
3 Glove 10
4 Sandbag 3
5 Hand bandage 10
6 Competition equipment (Armor, helmet, leg bandages,...) 4

❖ Revenues:
No. Category Note
1 Tuition
2 Retails Selling retail products: shirts, gloves

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 ❖ Source of expenses:
No. Category Note
1 Ground fee Fixed costs
2 Equipment maintenance The variable costs
3 Advertising and media fees The variable costs
4 Printing apparel/media publications The variable costs
5 Hire a coach Fixed costs
6 Event The variable costs

1.4 Communications and Marketing

Currently, the Muay Thai Club of the 4H Martial Art Club has just been established, so
the communication work is not really strong. The club has a fan page on Facebook with more
than 10,000 likes and followers with the main aim of connecting and updating information for
members and Muay Thai lovers.

Figure 7 Fan page of the 4H Martial Art Club

Types of articles and content to be published on the fan page:

Introducing the club and its activities:
The club will post articles on a regular basis that introduce its history, mission, goals and
activities. These articles help followers better understand the 4H Martial Arts Club and the
values the club brings to the table.
Announce training schedules and events:
The fan page provides detailed information about weekly training schedules to help
members plan their time accordingly. In addition, the club announces special events such as
training sessions and exchanges with other clubs.

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 Figure 8 The article talks about the club's training schedule

Sharing Muay Thai experiences and techniques:

Articles help members and followers learn and improve their skills by sharing
techniques and experiences in practicing and competing in Muay Thai, from basic to
advanced.
Video link: https://youtu.be/mRUdHPcGguA?si=bcMn4l6VgR_Fravc

Figure 9 Mrs Hieu hare information and experiences

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 Articles about achievements and success stories:

Figure 10 Article about the achievements of head coach Huynh

Hieu at the 2024 World Muay Thai Championship.

Everyone is motivated and inspired by articles about members' personal achievements,

especially the success stories of Huynh Ha Huu Hieu. This article also confirms the quality
and reputation of the club.
Posting photos and videos of exercising:
Facebook regularly posts photos and videos of training sessions to help followers feel
the vibrant atmosphere and intense training spirit of the members.

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Figure 11 Pictures of training sessions at the club

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NO. TOPIC CONTENT CLASSIFY

1 Getting to know the Club JOIN FREE MUAY THAI & BOXING Post
and Activities TRAINING
YOU WANT:
- Health promotion
- Self-training
- Learn defense skills
- Effective weight loss
- Relieve stress
SIGN UP QUICKLY
ONLY free trial of our Muaythai &
Boxing from April 10 to April 14
CLASS FOR:
- Beginner
- People who want to review skills
- All ages and genders
BENEFITS OF PARTICIPATING:
- Guided by professional coaches
- Study in a safe and friendly
environment
- Make new friends with the same
passion
- Have the opportunity to participate
in tournaments
----------------------------------------
4H Martial Arts - 4H Striking Club
Gate 2A Le Dai Hanh, City Sports
Training and Competition Center. Ho
Chi Minh, District 11, Ho Chi Minh
City

2 Notifications about training Hurry up and register to practice, Post

schedules and events everyone!!!
Class 2/4/6 - 6:15 p.m

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 ----------------------------
4H Martial Arts - 4H Striking Club
Gate 2A Le Dai Hanh, City Sports
Training and Competition Center. Ho
Chi Minh, District 11, Ho Chi Minh
City
#4H #HuynhHaHuuHieu #muaythai
#boxing #4Hmartial #4Hclub
#4Hstriking #9picmedia

3 Share Muay Thai Video

experiences and techniques

4 Articles about Head Coach Huynh Ha Huu Hieu Post

achievements and success Muaythai won against his Filipino
stories opponent, advancing to the final
round at the 2024 IFMA Senior
World Championships
Continue to follow and cheer for our
Head Coach, everyone!
-------------------------------------------
4H Martial Arts - 4H Striking Club
Gate 2A Le Dai Hanh, City Sports
Training and Competition Center. Ho
Chi Minh, District 11, Ho Chi Minh
City (Opposite Hiep Que gas
station).
#4H #HuynhHaHuuHieu #muaythai
#boxing #4Hmartial #4Hclub
#4Hstriking #9picmedia

Shadow Entertainment

5 Photos and videos of Post

workout sessions

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 CHAPTER 2: CLUB DEVELOPMENT PLAN
2.1 SWOT analysis
SWOT STRENGTHS – Strengths WEAKNESSES (W)
(S) W1: Because there is no
S1: Brand positioning is separate department, brand
relatively clear and research, measurement and
consistent with market evaluation activities are still
conditions (customers and weak.
competitors). W2: There is no method to
S2: Gaining support from evaluate brands in the long
customers thanks to the term.
reputation of the Club W3: Customers have not
President. noticed the unique and
S3: Handle customer unique features of the club..
requests flexibly and take W4: The club's
good care of customers. communication programs
S4: All employees have are quite monotonous and
great ideas in developing not innovated regularly.
the club's brand to become W5: There are not many
stronger and stronger. activities to increase brand
association with partners.
OPPORTUNITIES (O) O1: SO strategy WO strategy
The media market is S1, S2, S3, S4 + O2, O5: W3, W4 + O1, O2:
experiencing high growth Fully exploit the market with Strengthen brand
due to the 4.0 industrial the strategy of increasing communication to raise
revolution. market share and expanding customer awareness.
O2: The development of the market focusing on new W1, W2 + O3, O4, O5: Set
social networking platforms segments. up an independent brand
such as Youtube, Tiktok, S2, S4, S6 + O1, O3: management department.
Facebook or Instagram,... Strengthen marketing Recruiting a team of
brings a huge number of activities and promotional qualified Marketing staff and
users. efforts to affirm the club's organizing training courses
O3: Customers are reputation. and capacity building will
increasingly interested in S7 + O3: Continue to help the Company create
brands and tend to be loyal maintain the brand image reputation and increase
to reputable brands. but don't forget to create competitiveness in the

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 O4: The brand makes the something new so that market.
club's image different from customers always feel W3 + O4: Building internal
competitors in the same excited. culture on the basis of each
industry, making it easier for S1 + O4: Need to find employee is an important
customers to recognize and uniqueness to create own role, creating the Company's
choose. value to enhance position in image.
O5: Investors will still pour the market.
capital to continue S1, S2, S4, S8 + O3, O4
developing high-value O5: Must maintain and
brands and clear-oriented increase brand value by
strategies. improving product/service
quality and maintaining
customer loyalty.

2.2 Communication plan

In today's era of globalization and competition, building and developing brands is

extremely necessary for businesses. Therefore, any business, whether large or small, must
pay special attention and focus on investing properly in this issue.
Besides, we are in an era where the media industry is developing extremely strongly.
The rapid development of the Internet and social networks has caused people's habit of
reading printed newspapers to gradually shift to reading online or online newspapers. from
watching television to watching on the Internet,... The digital advertising market (Digital
Marketing) has been born since then due to innovations in consumer needs and behavior.
Therefore, 4H Maritial Art Club will have prospects in developing its brand through Digital
marketing in the "fertile land" of digital media today. With available resources and capital along
with changes in consumer trends and behavior after the Covid-19 pandemic and economic
decline, this is both a challenge and an opportunity for the club. The club needs to find the
most creative, effective and comprehensive communication solutions to develop.
From the above analysis, it can be seen that the club's communication is not good.
Therefore, the team proposed a communication roadmap for the club in 3 months.
2.2.1. Target Audience

Customer • Age: 9 - 30 years old

portrait • Address: Population living in areas of District 10, District 5,
District 8, Tan Binh District HCM city
• Gender: undiscriminated
• Career: pupils, students, office staff, workers, and civil servants
• Income: 5 million or more

Customer • Poor health, not exercising regularly

problem • Desire to lose weight
• Have a beautiful, toned body
• Curious to discover new martial arts

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Customer's • A reputable place to practice
need • Good price
• Near where they live
• Improve health and fitness

2.2.2 Communication goals

- Increase brand awareness so that customers know more, not only old customers but also
find many new customers. Creating brand awareness, this is the most prestigious place
to practice martial arts, especially Muay Thai, in Ho Chi Minh City.
- Convince 60% of new customers to decide to exercise and 100% of old customers to
return to exercise or maintain exercise.
- Achieve revenue KPI of 20 million per month
2.2.2 Select communication channel
Facebook advertising with the goal of reaching target
Facebook Ads customers according to each category through each post on

Paid Fanpage
Through the image of the club's leader, Ms. Hieu - who is
Newspapers famous and reputable in the industry, she introduces everyone
to her opening the club.

Fanpage Develop Fanpage content with articles with images and

Instagram videos at the club and share knowledge in training and

Owned competition.
Youtube Post clips about club activities, exchanges, training
TikTok atmosphere,...

2.2.3 Implementation plan and measurement KPIs

❖ Phase 1 (1.5 month)
Total
Time Channel KPI
budget
FIRST STEPS IN LINKS TO
BRAND OPERATING
Phase BUILDING: SOCIAL PAGES:
01 Promote - Take pictures 5K reach, 1K
(1.5 communication, - Create content, react, 100 share, 0
moth) mission design images, post 500 follow page
statement, brand articles
message, - Seeding, interacting
emphasize with customers

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service value to 30 Post/month
create a different SHORT VIDEOS: 30
impression from VIDEOS/MONTH
the beginning - Come up with
content ideas and
script concepts
- Set up back to the
30 video, total
training atmosphere
organic 200K
and coach's
view, 2000 react, 0
achievements to
200 comment,
increase credibility
2000 follow
- Edit correction
Interact with
customers on
Facebook Reels,
Tiktok, Youtube Short
platforms.
RUN MULTI-
PLATFORM
ADVERTISING:
- Facebook (Reach,
14M reach totals 5.000.000
React)
- Instagram (Reach)
- Tiktok (View)
- Youtube (View)
BOOKING: (Just
choose according to
the spirit of the
Brand) 12M reach 5.000.000
- Hot Page, group
- Newpapers
- KOL, KOC
ORGANIZING 5 prestigious
MARTIAL ARTS martial arts
1.000.000
EVENTS clubs
- Planning, organizing, interacted,

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 operating. attracting 200
- Communication people to watch
before and after the
event.
TOTAL BUDGET (phase 1) 11.000.000

❖ Phase 2 (1.5 month)

LINKS TO
OPERATING SOCIAL
PAGES:
- Take pictures 5K reach, 1K
- Create content, react, 100
design images, post share, 500
articles follow page
- Seeding, interacting
with customers
INCREASE 30 Post/month
VISITORS, REACH SHORT VIDEOS: 30
MORE CUSTOMERS: VIDEOS/MONTH
Phase 2 Create campaigns to
- Come up with
(1.5 increase reach, 0
content ideas and
month) encourage more
script concepts
visitors, form customer
- Set up back to the 30 video, total
habits, and build a
training atmosphere organic 200K
loyal customer group
and coach's view, 2000
achievements to react, 200
increase credibility comment,
- Edit correction 2000 follow
- Interact with
customers on
Facebook Reels,
Tiktok, Youtube Short
platforms.

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RUN MULTI-
PLATFORM
ADVERTISING:
- Facebook (Reach,
10M reach 5.000.000
React)
- Instagram (Reach)
- Tiktok (View)
- Youtube (View)
Promote the
CAMPAIGN,
number of
PROMOTION
customers
Create incentive 7.000.000
choosing to
programs to attract
exercise at the
customers
club
BOOKING: (Just
choose according to
the spirit of the
Brand) 6M reach 2.000.000
- Hot Page, group
- Newpapers
- KOL, KOC
TOTAL BUDGET (phase 2) 14.000.000
TOTAL BUDGET (phase 1 + phase 2) 25.000.000

END.

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