GLOW & GROW BEAUTY HAVEN

"Unveil Your Inner Glow"

A Business Research

Presented to the Faculty of ACLC College of Meycauayan

Meycauayan City, Bulacan

In Partial Fulfillment of the Requirements for the Degree in Bachelor of Science

in Business Administration

Business Research

(BAMM6304A)

By:

Nepomuceno Edlyn A.

Moralda Daniela Marie P.

Pellazar Marjorie Joy V.

May, 2024
 APPROVAL SHEET

This business research entitled "Glow & Grow Beauty Haven”, prepared

and submitted by Moralda, Daniela Marie, Nepomuceno, Edlyn, and Pellazar,

Marjorie Joy, as a partial fulfillment of the subject Business Research that has

been deliberated and recommended for acceptance and for Oral Examination.

________________________

Ms. Jean Carmel L. Mendoza

School Director

Approved by the committee of Oral Examination on March ___, 2024 with the

grade of _________.

Mrs. Josefina Blanco Mr. Miguelito Borlongan Jr. Ma. Florina Lunaria

Panel Member Panel Member Panel Member

Accepted as partial fulfillment of the subject requirement of the degree in

Bachelor of Business Administration.

_______________________

Engr. Natanael Mendoza

General Adviser
 BUSINESS PLAN

EXECUTIVE SUMMARY

Glow & Grow Beauty Haven offers advanced skincare treatments,

luxurious body spa experiences, expert manicure and pedicure services, and

professional salon treatments. Our team of experienced estheticians provides

personalized solutions for healthy, radiant skin. We also offer indulgent body spa

treatments, impeccable nail care, and expert haircare services. Our

comprehensive suite of services caters to the specific needs of (but not limited

to) content creators, actors, and actresses, providing them with the tools and

treatments necessary to maintain their beauty and confidence amidst demanding

schedules and high expectations. By offering a sanctuary where clients can

escape and indulge in luxurious treatments that nourish both body and soul,

Glow & Grow Beauty Haven contributes to fostering a culture of self-love, self-

expression, and empowerment.

NATURE OF BUSINESS

Legal Structure: Glow & Grow Beauty Haven operates as a privately owned

establishment, organized under general partnership. It complies with all relevant

regulations and licensing requirements for operating a beauty salon business in

its jurisdiction.
Industry: Glow & Grow Beauty Haven operates within the beauty and wellness

industry, which encompasses a wide range of services aimed at enhancing

physical appearance, promoting relaxation, and fostering overall well-being. The

beauty industry is dynamic and competitive, driven by evolving trends, consumer

preferences, and advancements in products and technologies.

Products or Services: Glow & Grow Beauty Haven offers a comprehensive

range of beauty services tailored to its clients' needs. These include skincare

treatments, body spa experiences, manicure and pedicure services, and

professional salon treatments for haircare. The salon provides expertly curated

services delivered by experienced professionals in a luxurious and tranquil

environment, aiming to cater to the diverse beauty and wellness needs of its

clientele.

Business Goals and Strategies: Glow & Grow Beauty Haven's primary goal is

to establish itself as a premier destination for premium beauty and wellness

experiences. To achieve this, the business focuses on delivering exceptional

customer service, maintaining high-quality standards in its services and products,

and fostering positive relationships with its clients. Glow & Grow Beauty Haven

employs various strategies to reach its goals, including effective marketing and

promotional efforts, continuous staff training and development, and staying

updated with industry trends and advancements.

Problem and Focus of Offering: Glow & Grow Beauty Haven addresses the

problem of individuals needing a reliable and comprehensive solution for their

beauty and wellness needs. The main focus of the company's offerings is to
provide a holistic approach to beauty and self-care, prioritizing personalized

service, relaxation, and empowerment while addressing the specific needs of

each client. By offering a wide array of services, Glow & Grow Beauty Haven

aims to serve as a one-stop-shop for individuals looking to enhance their natural

beauty, indulge in pampering, and maintain overall wellness.

OBJECTIVES OF BUSINESS

At Glow & Grow Beauty Haven, we have multiple objectives that we want

to achieve. Firstly, we aim to provide an excellent customer experience.

Secondly, we strive to establish ourselves as the foremost service provider in the

country, recognized for our exceptional quality and customer-centric approach.

We make it our priority to maintain positive and harmonious relationships with our

customers, ensuring their satisfaction and fostering loyalty through personalized

attention and care. we aim to expand our business by opening another branch,

which will enable us to reach a wider audience and serve our growing customer

base better. In conclusion, our objectives reflect our commitment to growth,

excellence, and customer satisfaction in the beauty and wellness industry.

BUSINESS INFORMATION

Glow & Grow Beauty Haven is a distinguished beauty institution that

provides a wide range of cosmetic treatments and services for both men and

women. Our team of professionals specializes in a variety of services, including

hair cutting and styling, manicures and pedicures, body massages, and skincare

treatments. We use premium products and modern techniques to ensure optimal

care and satisfaction for our clients. Our nail technicians offer rejuvenating

manicures and pedicures that promote nail health and vitality, while our skilled

massage therapists provide bespoke full-body massages tailored to individual

needs. We also offer personalized skincare treatments that aim to cultivate

radiant and healthy skin, tailored to each client's unique complexion. At Glow &

Grow Beauty Haven, we strive to provide excellence in the beauty industry,

offering a comprehensive suite of services distinguished by professionalism,

efficacy, and a commitment to client satisfaction.

MISSION

Glow & Grow Beauty Haven’s mission is to satisfied customer

expectations with high-quality service and personalized attention. We prioritize

customer satisfaction and foster positive connections to create a welcoming and

inclusive atmosphere. Through our dedication to excellence, we strive to enrich

the lives of our clients and establish ourselves as a trusted beacon of beauty

industry.

VISION

Glow & Grow Beauty Haven aims to become a renowned name in the

beauty industry by providing exceptional services and unparalleled customer

experience. We aspire to establish ourselves as a leader in our field by

continually striving for excellence, innovation, and growth. Our goal is to shape

the landscape of the beauty industry and leave a legacy of excellence for

generations to come.

INNOVATION

Smart Scalp Device: Create smart haircare devices equipped with sensors and

technology to analyze hair health and provide personalized recommendations for

products and treatments. These devices could range from scalp scanners.

Customizable Skincare Kits: Create skincare kits that allow customers to

customize their products based on their specific skin concerns and preferences.

This could involve offering a selection of serums, moisturizers, and treatments

that can be mixed and matched to address individual needs.

Hydrogel Body Masks: Develop hydrogel body masks infused with hydrating

and nourishing ingredients such as hyaluronic acid, vitamins, and botanical

extracts. These masks adhere to the skin, delivering intense hydration and

improving skin texture and tone.

Nail Growth patches: Formulate a patch enriched with vitamins, peptides, and

other nourishing ingredients to promote nail growth and strengthen nails. This

innovative product would address common concerns such as brittle nails and

slow growth.

Mood-Changing Nail Polish with Therapeutic Benefits: Develop nail polish

infused with mood-enhancing scents and therapeutic essential oils. This unique
formula changes color based on the user's mood while delivering aromatherapy

benefits such as relaxation, stress relief, or invigoration.

Market Discription

20%

40% Content Creators

Actors and Actresses
Middle Class

40%

The diagram displayed above provides a visual representation of the

market distribution based on the current location's population. This data is

significant for our business to determine our target market. It is evident from the

figure that most of the population consists of content creators, actors and

actresses, and middle class. As a result, our services’ primary focus is on

catering the needs of this group. We believe that this approach will enable us to

maximize our sales and revenue and establish a strong presence in the market.
 BUSINESS PROPONENTS

General Partnerships

33% 25%
Moralda

Nepomuceno

Perallazar

33%

MANAGEMENT PLAN

TYPES OF OWNERSHIP

The researchers have thoughtfully chosen a partnership specifically a

general partnership business structure as they believe they can effectively

manage with diligence and confidence. By coming together, each partner will

have an equal responsibility for managing the business, and they will share

equally in the rewards and risks. The partnership will emphasize the importance

of fairness in all day-to-day business operations and activities. The researchers

are optimistic that this partnership will lead to a successful and constructive

business venture.
ADVANTAGES: DISADVANTAGES

1. Shared Responsibility 1. Unlimited Liability

2. Shared Decision-Making 2. Shared Profits

3. More Resources 3. Conflict/ disagreements

4. Flexibility

5. More capital

ORGANIZATIONAL CHARTS

GLOW AND GROW BEAUTY HAVEN

NEPOMUCENO MORALDA PELLAZAR

OWNER OWNER OWNER

DERMATOLOGIST
CUSTOMER MARKETING
SERVICE DEPARMENT

NAIL MASSAGE
FRONT DESK HAIRDRESSER
TECHNICIAN THERAPIST

ORGANIZATIONAL DIAGRAM

For the proposed business to achieve operational efficiency and

effectiveness, it is essential to identify and attract qualified personnel. These

personnel are expected to possess the required skills, knowledge, and

experience to competently perform all duties and responsibilities associated with

the business.

FUNCTIONS, ROLES, AND RESPONSIBILITIES

DERMATOLOGIST

A professional medical doctor who specializes in diagnosing and treating

conditions related to the skin, hair, nails. Dermatologists is responsible for the

evaluation of the client before proceeding in any treatment. Overall,

dermatologists play a crucial role in helping clients maintain healthy skin and

addressing any dermatological concerns they may have.

HAIRDRESSER

Are trained in various techniques for cutting and styling hair to achieve

desired looks based on their clients' preferences. They may also provide advice

and recommendations on hair care and maintenance to help clients achieve

healthy and attractive hair. Additionally, hairdressers often stay updated on the

latest trends and techniques in hairdressing through ongoing education and

training.

MASSAGE THERAPIST
 a trained professional who uses various techniques to manipulate the soft

tissues and muscles of the body to help relieve tension, pain, and stress. They

use their hands, fingers, elbows, or feet to apply pressure to different parts of the

body, such as the back, neck, shoulders, arms, and legs.

NAIL TECHNICIAN

Their primary responsibilities include cleaning, shaping, and polishing

fingernails and toenails. This may involve trimming and filing nails, pushing back

cuticles, and moisturizing the skin around the nails. Manicurists and pedicurists

may also provide additional services such as applying nail polish, nail art, acrylic

or gel nail extensions, and nail repairs.

CUSTOMER SERVICE

In charge of assisting online customers to make appointments and make

sure the client will get the information needed. It encompasses all interactions

between the customer and the company, including inquiries, complaints,

transactions, and post-transaction assistance. Effective customer service

involves meeting and exceeding customer expectations by addressing their

needs and concerns promptly, courteously, and efficiently.

FRONT DESK

Responsible for greeting visitors, responding to inquiries, scheduling

appointments, and providing assistance as needed. They may also handle

administrative tasks such as managing appointments, processing payments, and

directing inquiries to the appropriate departments or personnel.

MARKETING DEPARTMENT

A division within a company or organization responsible for developing

and implementing strategies to promote its products or services, attract

customers, and generate revenue. It plays a key role in driving the company's

growth and profitability by identifying target markets, understanding consumer

needs and preferences, and creating effective marketing campaigns to reach and

engage potential customers.

LOCATION
FLOOR PLAN
RESOURCES NEEDED

Glow and Grow Beauty Haven requires a rental space that costs

25,000.00 PHP per month for a 100 sqm area. The total initial payment to the

lessor includes 1-month advance and a 1-month deposit, amounting to 50,000.00

PHP. Additionally, the renovation expenses are estimated at 150,000.00 PHP,

covering the cost of labor and materials.

The supplies needed for hair treatment amount to 60,000.00 PHP,

covering the cost of various tools, supplies, and products required for hair

treatment services. For body spa supplies, the estimate is 70,000.00 PHP,

encompassing all the necessary sets of tools, supplies, and products for body

spa treatments. Nail treatment supplies are projected to cost 100,000.00 PHP,

which includes the essential tools, supplies, and products needed for nail

treatments. As for skin treatment supplies, the budget is 80,000.00 PHP,

encompassing all the tools, supplies, and products necessary for skin treatments.

The total estimated cost for these supplies comes to 310,000.00 PHP. The

remaining 190,000.00 PHP will be allocated for other furniture and equipment

that have not been specified above.

The total cost for human resources amounts to 500,000.00 PHP, covering

the salaries and associated benefits for each personnel.

SOURCE OF CAPITAL

Glow & Grow Beauty Haven was established through the collective

contribution and personal investments of its partners, who combined their private

savings to bring their vision of a premier beauty salon to life. Each partner

contributed approximately 233,000 PHP, totaling an investment of 700,000 PHP.

This collaborative approach reflects the dedication and commitment of the

partners to create a space where clients can indulge in luxurious beauty

treatments and experiences. From hair styling and body spa services to nail care

and skincare treatments, Glow & Grow Beauty Haven is poised to become a

haven for beauty enthusiasts seeking top-notch services and unparalleled

relaxation.

CAPITAL REQUIRED

Glow & Grow Beauty Haven is a new beauty salon that aims to offer a

luxurious yet affordable experience to its customers. Glow & Grow Beauty Haven

is a new beauty salon that aims to offer a luxurious yet affordable experience to

its customers. The initial investment for the salon is 700,000 PHP. The salon will

provide top-quality beauty services in a chic and welcoming environment. The

rental and renovation of the space will cost 150,000 PHP. The salon sanitization

will cost 10,450 PHP. Marketing promotion will cost 1,000 PHP. The salon's initial

supply for the Hair Treatment which includes 2 Hair Styling Chairs will cost

10,000 PHP, 2 Hair Dryers for 4,000 PHP, 2 Hair Straighteners cost 3,000, 2 Hair
Curling Irons will cost 3,000 PHP, 2 sets of Hair Cutting Scissors for 1,000 PHP,

Hair Coloring Tools (Bowls, Brushes, Foils) 1,500 PHP for a set, Hair Treatment

Products (Shampoos, Conditioners, Treatments) Bremod shampoo, conditioners,

and treatments will costs 2,400 for the affordability of locality and for the premium

Kérastase shampoo, conditioners and treatment will costs 16,500 for the set of 2

and for the smart scalp device it will costs 8,600 PHP. Body massage which

include Massage Tables: 5,710 PHP for 2, Towel Warmers: 7,870 PHP, Body

Scrubs/Exfoliants: Moon rocks cost 1,338 PHP and Tree Hut exotic bloom sugar

and shea scrub cost 1,146 PHP, Body Wrap Supplies (Wraps, Sheets): 1,000

PHP, Aromatherapy Diffusers/Oils: 2,000 PHP for a set, Hot Stones: 2,500 PHP

for a set while for our innovation of hydrogen body mask It will cost 1,000 PHP,

Hydrogel Body Masks: 1,000 for a bottle. Nail Treatment: Manicure Tables: 3,000

PHP, Pedicure Chairs: 15,000 PHP, UV/LED Nail Lamps: 1,500 PHP, Nail Drill

Machines: 2,000 PHP, Nail Polish color/Topcoats/Base Coats: Essie 6,490 for a

set, Nail Art Tools (Brushes, Dotting Tools, Stamping Kits): 3,000 PHP for a set,

Nail Growth patches: 1,000 PHP, Mood-Changing Nail Polish with Therapeutic

Benefits: 1,000 PHP per set. Facial Treatment: 2 Treatment Beds: 7,000 PHP, 2

Facial Steamers: 17,000 PHP, Facial Cleansing Tools (Brushes, Sponges): 1,000

PHP for a set, Facial Masks: Lululun Face Mask Sakura 3,600 PHP for 24

pieces, Serums: Torriden 3,312 PHP, Moisturizers: 2,892 PHP, Toners: Torriden

1,978 PHP, Professional Skincare Tools: Extraction Tools: 658 PHP for a set,

High-Frequency Machines: 874 PHP for 2, Customizable Skincare Kits: 1,000

PHP (Base on evaluation).

 MARKETING PLAN

PROFILE OF THE SPECIFIC MARKET

MARKET SEGMENT: Valenzuela City

Demographics:

Age: 18 and above

Gender: Male and Female

Income level: Moderate to high income earners, with disposable

income for discretionary spending.

Psychographics:

Values: Value self-care, personal image, and professional branding as

essential aspects of their lifestyle and career success.

Lifestyle: Lead busy and dynamic lifestyles, often balancing demanding

work schedules, social engagements, and personal interests.

 Interests: Interested in fashion, beauty, wellness, and lifestyle trends,

actively seeking opportunities for self-improvement and personal

development.

Attitudes: Tech-savvy, fashion-forward, and socially conscious, with a

desire to stay updated with the latest trends and innovations in beauty and

grooming.

Personality Traits: Ambitious, confident, and socially influential, with a

strong desire to present their best selves to the world.

Behaviors and Preferences:

Beauty and Grooming Preferences: Place high importance on skincare,

haircare, and overall appearance, regularly seeking professional beauty

treatments, salon services, and spa experiences.

Shopping Habits: Embrace both online and offline shopping, often

gravitating towards premium and luxury brands that offer quality products

and personalized experiences.

Media Consumption: Actively engage with social media platforms, fashion

and beauty blogs, and influencer content for inspiration, advice, and

product recommendations.

Communication Channels: Prefer digital communication channels for

networking, collaboration, and brand engagement, relying on social media,

email, and messaging apps to stay connected.

Challenges and Needs:

Time Constraints: Struggle to find time for self-care and grooming amidst

busy schedules, seeking efficient and convenient solutions that deliver

quick results.

Personal Branding: Recognize the importance of personal image and

branding in their professional and social lives, investing in beauty and

grooming services to maintain a polished and professional appearance.

Skincare Concerns: Deal with common skincare issues such as aging,

acne, and hyperpigmentation, seeking personalized solutions and expert

advice from skincare professionals.

Buying Habits:

Quality Conscious: Place emphasis on quality, efficacy, and safety when

purchasing beauty products and services, willing to invest in premium

brands and treatments that deliver tangible results.

Brand Loyalty: Form strong emotional connections with brands that

resonate with their values, provide exceptional customer service, and offer

innovative and sustainable solutions.

Influenced by Recommendations: Highly influenced by peer

recommendations, influencer endorsements, and expert advice when

making purchasing decisions, valuing authenticity, and credibility in

product recommendations.
BUSINESS LOCATION MAP
 PLACE PRICE PEOPLE PROCESS PROMOTION PACKAGING
High quality
Affordable products
Prime
STRENGTH

(depends on Marketing
location Staff Expertise Brand Identity
product to be Booking and Channels
used) Appointment
Ambiance Customer Information
System Branding and
and Relationships Communication
Packages and Identity
atmosphere
Discounts Service
Standards
WEAKNESSES

Poor location
Long time Brand Environmental
High price Short patience
Space waiting awareness impact
limitations

Introducing
new product
OPPORTUNITY

and services Brand

Digital Marketing differentiation
Geographic Value-added Continues Entering new Incentives
expansion Packages training of staff market Eco-friendly
Collaborations packaging
Partnerships
with other
businesses

Location
THREATS

Price wars Design

Challenges Online
(between Operational inconsistencies.
Staff turnover Reputation
owners and efficiencies
Economic Management
customers)
Down turns

SWOT ANALYSIS
STUDY OF DEMAND

35%

25%

25%

Glow and Grow Beauty Haven JOJO barber shop

Julie Repol Salon Available Demand

The study conducted on the demand for beauty services has unearthed

some intriguing insights into consumer preferences and market dynamics within

the local beauty industry. Among the major players, Glow & Grow Beauty Haven

has emerged as the frontrunner, commanding a significant 40% share of the

market. With its comprehensive range of services and unwavering dedication to

quality, Glow & Grow Beauty Haven has positioned itself as the preferred

destination for individuals seeking top-notch beauty and wellness experiences.

Meanwhile, Jojo Barber Shop and Julie Repol Salon have each captured a

notable 30% share of the market, which highlights the competitive landscape and

the diverse offerings available to consumers. As the demand for beauty services

continues to evolve, understanding these market shares provides valuable

strategic insights for businesses looking to capitalize on emerging trends and

consumer preferences in the beauty sector.

STUDY OF SUPPLY

180

160

140

120

100

80

60

40

20

0
2024 2025 2026 2027

Hair Treatment Nail Treatment

Facial Treatment Body Massage
MARKETING STRATEGY

Glow and Grow Beauty Haven is a beauty institution that offers hair

treatment, Nail treatment, Facial treatment, and Body massage. To promote Glow

and Grow Beauty Haven services we are using the following strategies.

PROMOTION AND ADVERTISEMENT

Membership or Loyalty Programs: Implement a membership or loyalty

program where clients earn points for each visit or purchase, which they can

redeem for discounts, free services, or exclusive perks.

First-Time Client Discount: Offer a special discount or incentive for first-

time clients to encourage them to try your salon. This could be a percentage off

their first service or a complimentary add-on.

Referral Program: Reward existing clients who refer new clients to your

salon. Offer discounts or free services to both the referring client and the new

client as a thank-you for their loyalty and advocacy.

Product Bundles: Bundle together salon services with retail products for

a discounted price. For example, offer a haircut and styling service with a

complimentary hair care product at a discounted rate.

Birthday Promotions: Send personalized birthday promotions to your

clients, such as a discount on services during their birthday month or a

complimentary add-on service.

 Online Booking Incentives: Encourage clients to book appointments

online by offering exclusive discounts or promotions for online bookings. This not

only streamlines the booking process but also incentivizes clients to schedule

their next visit.

Advertisement

Wi-Fi Splash Pages: If your salon offers free Wi-Fi, utilize the login or

splash page to display advertisements, promotions, or exclusive offers. Clients

accessing the Wi-Fi can see these messages while they connect to the internet,

increasing visibility for your marketing efforts.

Posters and Signage: Place eye-catching posters and signs strategically

throughout the salon to promote services, special offers, and retail products.

Ensure that the messaging is clear, concise, and visually appealing to capture

clients' attention while they wait or move around the salon.

Brochures and Flyers: Provide printed brochures or flyers at the

reception desk or waiting area for clients to browse while they wait. Include

information about your services, pricing, staff profiles, and any current

promotions or special offers.

Branded Merchandise: Offer branded merchandise such as t-shirts, tote

bags, or coffee mugs featuring your salon's logo and slogan. These items serve

as both promotional tools and additional revenue streams for your business.
ADVERTISEMENT TOOLS

1. Visual Branding- Represent the brand of glow and grow beauty haven. It

helps the business to gain more customers and satisfy their needs and

demands.
2. Loyalty card or Reward- It helps the business gain more profit by

encouraging repeat purchases and foster customer loyalty.

PLAN FOR ANTICIPATED CHALLENGES

Glow and grow beauty haven should consider several plans to anticipate

challenges such as Market Research by using this business can continuously

gather data on consumer trends, preferences, and competitors activities to stay

ahead of the curve and adapt their offering accordingly. Diversification glow and

grow beauty haven must expand their product to be more appealing to a broader

customer to make the business more ahead of the competitors. Glow and Grow

Beauty Haven should invest in technology integration to make solutions to a

CRM or Customer Relations Management or e-commerce platform to streamline

operation and enhance customer experience.

The business should consider the customer feedback to act upon feedback from

customers to identify areas for improvement and address any issues promptly.