mobility_7ada3_COURSE CATALOGUE_UNWE 2020

ERASMUS COURSE CATALOGUE
European Credit Transfer and Accumulation System (ECTS) at

University of National and World Economy
The Common Language of Recognition
SOFIA, 2020
COLLECTED AND REVISED
Assoc. Prof. Dr. Ekaterina Tosheva, PhD,

Institutional Erasmus Coordinator &
Director of UCSSM
Assist. Prof. Dr. Dimitar Damyanov, PhD,

Vice-Director of UCSSM
Dr. Savena Borisova, PhD, Erasmus Coordinator
Sofia, 2020
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RECTOR’S ADDRESS
Dear international students,
Dear friends,
Welcome to the University of National and World Economy, the oldest and
most prestigious business university in Bulgaria and Southeast Europe. Our
university was founded in 1920 and has a 100-year history. Our graduates dur-
ing these years are seven prime ministers, dozens of ministers and statesmen,
heads of various state institutions. Business representatives can hardly even
be listed. Ms. Kristalina Georgieva, Executive Director of the International
Monetary Fund, has also graduated from the UNWE and is our long-time col-
league and teacher. To date, the UNWE has nearly 20,000 students and over
1,000 faculty members.
Located in the city of Sofia, at the foot of Vitosha Mountain, our university of-
fers wonderful opportunities for learning, sports, tourism and recreation. UN-
WE has computer rooms, a modern library, research centers, a sports com-
plex. Here you will meet new friends, get acquainted with the beautiful Bulgari-
an nature and wonderful Bulgarian cuisine.
With wishes for success!
Prof. Dr. Dimitar Dimitrov,
Rector of the University of National and World Economy
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UNIVERSITY OF NATIONAL AND WORLD ECONOMY
PROF. DR. DIMITAR DIMITROV, RECTOR OF UNWE
PROF. DR. DIANA KOPEVA PROF. DR. MIROSLAVA RAKOVSKA ASSOC.PROF.DR.TSVETANA STOYANOVA
VICE-RECTOR VICE-RECTOR VICE-RECTOR

SCIENTIFIC RESEARCH ACTIVITY EDUCATIONAL ACTIVITY INSTITUTIONAL & BUSINESS COOPERATION &
STUDENT POLICIES
ERASMUS +
University Center for Students & Staff Mobility

Assoc. Prof. Dr. Ekaterina Tosheva, PhD, Institutional Erasmus Coordinator &
Director of UCSSM
Assist. Prof. Dr. Dimitar Damyanov, PhD, Vice-Director of UCSSM
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The University
with a history of 100 years
& 20 years of ERASMUS Anniversary
5
University of National and World Economy (UNWE) is located in the capital city of Bulgaria –
Sofia. It is the largest and the oldest higher educational institution for Economics and Man-
agement in Bulgaria.
The University originates from the Free University of Political and Economic Sciences estab-
lished by Order No.2155 of July, 5th, 1920 of the Minister of National Enlightment. In 1940 /
State Gazette, iss. No.126 of June, 7th, 1940/ it was transformed into State Higher Institute
of Finance and Administrative Sciences and in 1947 it was reorganized as a Faculty of Eco-
nomic and Social Studies at Sofia University.
The autonomy of the University was restored under the name Higher Institute of Economics
by Decree No.26 /"Messages”, iss. No.10 of February, 1st, 1952/. In 1953 it was named af-
ter Karl Marx by Decree No.89 /" Messages”, iss. No. 23 of March, 20th, 1953/.
On April, 27th, 1990 the Academic Council made the decision to reorganize Karl Marx High-
er Institute of Economics as a University of National and World Economy. It was officially
done by Decision of the National Assembly for establishment and transformation of higher
educational schools /State Gazette, iss. No.68 of July, 7th, 1995/.
The University of National and World Economy (UNWE) is the oldest, most prestigious and
largest economic university in South Eastern Europe. Annually, it offers training to more
than 20 000 students. In 2018 the UNWE obtained for the third time the highest institutional
assessment (9,65/10) among all Bulgarian universities from the National Agency for Evalua-
tion and Accreditation (full member of the European Association for Quality Assurance in
Higher Education (ENQA)). The University holds also a certificate of quality management
system according to ISO 9001:2015 awarded by INTERTEK.
Human resources/Expertise - With its capacity of 505 academics, 86 of which professors

and 195 associate professors, UNWE trains students in 47 undergraduate programs and
108 graduate programs (regular and distance learning). The university also offers training in
37 doctoral programs. Training is delivered at 8 faculties and 33 departments.
UNWE develops scientific knowledge in the areas of Economics, Sociology, Political Scienc-
es, Management, Law etc. The research teams carry out in-depth research in the field of:
strategic analyses of the Bulgarian economy and forecasts for its development, macroeco-
nomics, analyses of the financial sector, social policy, entrepreneurship, the competitiveness
of Bulgarian companies, agricultural policy and sustainable development, social manage-
ment, foreign policy, national security etc.
For the previous year, UNWE implemented more than 100 research and education projects,
comprising: 77 funded through the targeted subsidy for research activities; 11 projects fund-
ed by the National Science Fund and 10 projects funded by international programs.
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UNWE further contributes
to the publishing activities
of its research staff
through the university
scientific editions – Year-
book of UNWE, Econom-
ic Alternatives (in Eng-
lish), Research Papers of
UNWE, Economic and
Social Alternatives. As of
January 2016 the edition
Economic and Social Al-
ternatives has two new sections: “European Union” and “Economics Education”. The
magazines Economic and Social Alternatives and Economic Alternatives are registered
within the EBSCO indexing system through EconLit – the bibliographical database of the
American Economic Association. In December 2017 UNWE began publishing the new
specialised legal journal “Business and Law”.
In 2018 a total of 225 publications were published in UNWE’s scientific editions: Year-
book of UNWE, Research Papers of UNWE, Economic and Social Alternatives maga-
zine, Economic Alternatives and Business and Law journal.
Infrastructure and Facilities- The university Academic Complex comprises 367 lecture
rooms with 5298 seats and an overall area of 7166,40 m2. UNWE’s central building hous-
es 196 tutorial rooms, research centres and labs, covering an area of 2496 m2.
UNWE’s Congress Centre offers excellent conditions for hosting academic and research
forums. All halls are equipped with multimedia projection systems, free wireless Wi-Fi
communication and a system for video capture, live streaming and storage of records in a
digital archive.
The University Publishing Complex addresses the objectives of the educational and re-
search process at UNWE by publishing textbooks, research conferences proceedings,
materials for university projects.
The university library is keeping 542 616 volumes. Library’s e-resources provide free ac-
cess to widely known electronic databases such as: EBSCO, Emerald, Elsevier (Scopus),
Springer Link, Science Direct, Thomson Reuters (Web of Science) etc.
Since its establishment 100 years ago the UNWE faculty members and alumni are emi-
nent scientists, government figures, prime ministers, ministers, deputies, politicians, the
first Bulgarian European Commissioner after the Lisbon Treaty entered into force, the first
Bulgarian - Managing Director of the International Monetary Fund /IMF/, the first Bulgari-
an - Director General of Eurostat, ambassadors, representatives of our country in authori-
tative international organizations, mayors, public figures, businessmen, bankers, etc.
Over the last years graduates of UNWE are six of the Bulgarian Prime Ministers including
the first woman prime minister.
Holders of the honorary title of Doctor Honoris Causa of UNWE are authoritative persons
from Europe and the USA and among them are: Prof. Joseph Stiglitz and Prof. Paul
Krugman, holders of the Nobel Prize in Economics, Franz Fischler, European Commis-
sioner for Agriculture, Prof. Václav Klaus, President of the Czech Republic, Prof. Danuta
Hübner, European Commissioner, Prof. Francis Gurry, Director-General of the World In-
tellectual Property Organization (WIPO), Jean Claude Trichet, President of 7the European
Page
Central Bank, Prof. Taleb Rifai, Secretary-General of the UN World Tourism Organiza-
tion /UNWTO/, Irina Bokova, Director-General of UNESCO, etc.
7
European Credit Accumulation and Transfer System at
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ECTS - EUROPEAN CREDIT TRANSFER SYSTEM
What is ECTS?
ECTS, the European Credit Transfer System, developed by the Commission of the European
Communities, is designed to provide common procedures to guarantee academic recognition
of studies abroad. It provides a way of measuring and comparing learning achievements of
students by using commonly understood measurements, credits and grades, and transferring
them from one institution to another and thus widening the choices available to students. In
itself, ECTS in no way regulates the content, structure or equivalence of study programmes.
ECTS is a decentralized system, based on the principle of mutual trust and confidence be-
tween the participating education institutions. The few rules of ECTS, concerning Information
(on courses available), Agreement (between the home and host institutions) and the Use of
Credit Points (to indicate student workload) are set out to reinforce this mutual trust and confi-
dence.
ECTS credits
ECTS credits are simply a value allocated to course units to describe the student workload.
ECTS credits reflect the quantity of work necessary to complete a full year of academic study
at the institution, including lectures, practical work, seminars, private work (in the library or at
home), and examinations or other assessment activities. In ECTS, 60 credits represent the
workload of an academic year of study, normally 30 credits are given for a semester. It is im-
portant that no special courses are set up for ECTS purposes, but that all courses are main-
stream courses of the participating institutions, as followed by home students under normal
regulations. Credits are also allocated to optional courses, project work, thesis, and practical
placements, which form an integral part of the degree programme.
ECTS credits are allocated to course units but are only awarded to students who successfully
complete the course by satisfying the assessment requirements.
Ministry of Education and Science Regulation 21/30.09.2004 constitutes that a credit system
will be adopted for all students.
In the academic year 2004/2005 the credit system, compatible with the ECTS, was introduced
from the first year of study at University of National and World Economy.
N.B. The schedule for each semester with the courses and ECTS credit points you will find on
the university website on the following link: https://www.unwe.bg/mobility/en/pages/10639/
courses-taught-in-english-2019-2020-updated-list.html
THE FINAL LIST AND SCHEDULE OF ALL AVAILABLE OPEN COURSES WILL BE SENT TO ALL
INCOMING EXCHANGE STUDENTS 1-2 WEEKS BEFORE THE OFFICIAL START OF LECTURES.
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GRADING SYSTEM & ACADEMIC CALENDAR
Academic Calendar
/ Winter Term Summer Term
Lectures period Beginning of Octo- Beginning of Febru-

ber—mid of January ary—end of May
Exam period Mid of January— End of May– Mid of
Beginning of February June
GRADING SYSTEM:
Your final grade can be based upon a written exam, a test, a pro-
ject or any combination of these. According to the Bulgarian edu-
cation system all grades are awarded using a six-point scale,
where 6 is the highest score possible (excellent). The table below
represents how these grades compare with the ECTS grading
system.
Bulgarian Grading System* ECTS Grading

System
Grade Definition ECTS Grade
6 Excellent A
5 Very Good B
4 Good C
3 Sufficient D, E
2 Fail F, FX
*The UNWE applies the European Credit Transfer System in all

undergraduate, graduate and post-graduate programs. Credits
earned at our university can be transferred to other higher educa-
tional institutions in any of the participating European countries.
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E R A S M U S I N F O R M AT I O N
If you are registered as a student at a university that has an ERASMUS+ agreement

with UNWE, you may participate in an academic exchange at our university. You will
attend the UNWE for one- or two-semester period, while remaining registered at your
home university.
REQUIREMENTS:
• an active bilateral agreement between your home university and UNWE;
• to be registered in a Bachelor or Master degree program in a partner university;
• at least B2 level in English (or Bulgarian) according to the CEFR.
APPLICATIONS:
Exchange students must send their completed application forms and all accompanying
documents directly to the Erasmus+ Office by post or to the Erasmus+ office email.
The documents can be found on the website of our university.
DEADLINES FOR APPLICATION FORMS:
• July 31 - for students planning to attend the upcoming winter semester or full aca-
demic year;
• December 31 - for students planning to attend the summer semester in the ongo-
ing academic year.
REQUIRED DOCUMENTS:
• 1. Application Form
• 2. Learning Agreement
• 3. Three (3) photos
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P R E PA R AT I O N
In order to prepare your individual study program (Learning Agreement) you’ll have
to choose your subjects from our List of Courses offered in English which are listed
on our website!
It is important to know that courses may vary upon arrival!
ENTRY AND LEGAL RESIDENCY IN BULGARIA:

• Visa
Depending upon the nationality, students may need to obtain a long-stay entry visa
before coming to Bulgaria.
• Residence permit
Unless the students are an EU or Swiss citizens, they may also need to finalize their
application for a residence permit.
For more information and to find out whether one needs a visa or residence permit
please, visit:
https://www.mfa.bg/bg/uslugi-patuvania/konsulski-uslugi/patuvane-bulgaria/viza-
bulgaria
HEALTH INSURANCE:
If the student is a citizen of an EU member state or of Iceland, Liechtenstein, Nor-
way and Switzerland, and plans to stay temporarily (up to 90 days) in Bulgaria, he/
she might consider obtaining the European Health Insurance Card.
For more information please, visit:

http://www.en.nhif.bg/web/guest/home
If the student is not a citizen of any of these countries, he/she should check with his/
her national authorities if there is entitlement to free or subsidized health treatment
in Bulgaria.
Please, note that public health care security does not cover all kinds of medical ser-
vices, so students might consider supplementing it with private health Insurance.
12
A C C O M M O D AT I O N
Exchange students may apply for accommodation in the universi-

ty’s dormitories. There is an “Accommodation” section in the Ap-
plication form where students indicate their wish regarding the
accommodation.
All rooms at the dormitories are shared, so students will have one
or two other roommates.
Students pay in advance the rent for the entire period of their
stay. In addition, students pay a security deposit. The "security
deposit" authorization shall be cancelled after inspection and de-
termination by the dormitories’ officers that no damage, loss or
injury (other than from reasonable wear and tear) has been done
to the premises or property therein.
We are trying our best to get rooms ready for our exchange stu-
dents before their arrival.
In order to do that, please be kind to inform our ERASMUS+ of-
fice ([email protected]) for the exact date and time of
your arrival at least three weeks earlier.
NOTE: Arriving in weekends or during the night is not possible!
Working hours of the dormitory administration:
More detailed information about

the dormitoroes (rules, pricing,
etc.) can be found on our web-
site!
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E D U C AT I O N A L S T Y L E
• In order to prepare your individual study program (Learning Agreement) you’ll have to
choose your subjects from our List of Courses offered in English which are listed on our
website! It is important to know that courses may vary upon arrival!
• The Lectures and seminars are the usual way of teaching at UNWE. Students attend
lectures and seminars for each subject in their individual study program, unless other-
wise specified. If there is more than one option for a specific lecture and/or seminar,
please select the one that is most convenient for you (regarding the day and time) and
which does not cause any timetable conflicts
• The schedule for each semester is available at the beginning of the specific semester.
Exchange students receive the schedule by e-mail as soon as it is available. In order to
receive any important information on time, please provide the Erasmus+ Office at UN-
WE with your valid e-mail address.
• Any changes to the original Learning Agreement must be made within 30 days of the
beginning of the semester.
• Attendance at all class sessions is mandatory. In the event the student is reported as
absent for more than 3 times without valid reason, he/she will not be admitted to the final
exam.
• Exchange students may apply for Bulgarian language course within one week of the be-
ginning of the semester. Classes are held once a week, and the course gives you 6
ECTS credits. At the end of the course each student will receive a certificate.
• Sport classes – 12 different sport activities are available for exchange students
Page 14
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ESN UNWE
ESN UNWE (Erasmus Student Network) is a volunteer student organization. All members
of the ESN UNWE (the so called “buddies”) are recruited from home students who have
already participated in the Erasmus+ Programme. The most important function of the net-
work is to help incoming Erasmus students to adjust with the Bulgarian way of life, assist
them in dealing with administrative and everyday affairs, and so on. The ESN UNWE also
organizes a lot of activities within the academic year for exchange students.
Your buddy will help you with the following:

• contact you by e-mail at least two weeks prior to your arrival;
• pick you up at the airport, train- or bus station upon your arrival;
• help you with the accommodation at the dormitories;
• show you the university campus, faculty, library and the Erasmus+ Office;
• help you to arrange your Student ID, public transportation pass, residence permit and
other paperwork that might be required.
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U S E F U L I N F O R M AT I O N
LIVING EXPENCES montlly):
• Accommodation – 150 leva (dormitory) + 500 leva (deposit which is be-

ing returned at the end of your stay or 500-800 leva (free rent for an
apartment)
• General living expenses – 400-600 leva
• Printing, stationary, photocopying, text books – 50 leva
• Internet – 20 leva
• Mobile phone – 20 leva
PUBLIC TRANSPORT:
One-way ticket for the public transport costs 1.60 lev. You must punch the
ticket immediately after you get on the vehicle. It’s done manually by pushing
the puncher up. Upon arriving you can get a student card with a discount for
the whole web of the public transport (21.50 leva for 1 month).
More information is available to the following link:
http://www.sofiatraffic.bg/en/transport/121/marshrutna-mrezha
WATER:
Sofia is one of the few European capitals where the tap water is safe to drink!
16
BULG ARI A - FACTS
• Location – Southeastern Europe

• Official name – Republic of Bulgaria
• Capital city – Sofia
• Total area – 111,000 sq.km.
• Population - 6 951 482
• Climate - Temperate
• Time zone – EET (UTC +2)
• Official Language – Bulgarian
• Official script – Cyrillic
• Political system – Parliamentary re-
public
• Traditional religion - Orthodoxy
• Currency – Lev (BGN)
• Drives on the right
17
M O N E Y M AT T E R S
The official currency is the Bulgarian Lev (BGN). It is fixed to the

Euro and one Lev is worth around 0.50 euro. The Lev is divided
into 100 stotinki. Coins worth one, two, five, ten, twenty and fifty
stotinka and one and two Lev are in circulation. Notes come in
denominations of 5, 10, 20, 50 and 100.
Prices in shops and markets are fixed, so no bargaining. You have to

pay what is written on the price tag.
Typical prices of some beverages and food:

• Coffee/Tea – 1-2 leva
• Sandwich – 3-5 leva
• Soup – 2-4 leva
• Salad – 4-7 leva
• Main course – 8-16 leva
• Mineral water – 1 lev
• Loaf of bread – 1,50 leva
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BULGARIAN
Bulgarian is a Southern Slavic language with about 12 million speakers mainly

in Bulgaria, but also in Ukraine, Macedonia, Serbia, Turkey, Greece, Romania,
Canada, USA, Australia, Germany and Spain. Bulgarian is mutually intelligible
with Macedonian, and fairly closely related to Serbian, Croatian, Bosnian and
Slovenian.
Bulgarian was the first Slavic language to be written: it start to appear in writing
during the 9th century in the Glagolitic alphabet, which was gradually replaced
by an early version of the Cyrillic alphabet over the following centuries.
19
P U B L I C H O L I D AY S
• 1st January – New Year’s Day

• 3rd March – National Holiday (Day of Liberation from the
Ottoman Rule)
• 1st May – Labor Day
• 6th May – St. George’s Day, Day of the Bulgarian Army
• 24th May – Day of Bulgarian Enlightenment and Culture
and of the Slavonic Alphabet
• 6th September – Bulgaria’s Unification Day
• 22nd September – Bulgaria’s Independence Day
• 1st November – Enlightenment Leaders Day – holiday for
education institutions
• 24th December – Christmas Eve
• 25th and 26th December – Christmas
• Easter – two days (Sunday and Monday); moveable holiday
20
ERASMUS+ OFFICE
The most important contact for you at UNWE is the University Center for Students
and Teachers Mobility (UCSTM) or, as it’s more popular among our students,
the Erasmus+ Office. You will receive all the information you need from the staff at
the Erasmus+ Office. They are responsible for issuing all the certificates and tran-
scripts.
The Erasmus+ Office is situated in the University of National and World Economy,
main building, floor 1, room 1003.
You may contact the Erasmus+ Office by the following:

E-mail: [email protected]
Phone: + 359 2 8195 389
You can find all the necessary information about your exchange period on our
Website: http://www.unwe.bg/mobility/en
Our post address is:

Erasmus+ Programme (office 1003)
Studentski Grad, 8-mi dekemvri St.
1700 Sofia, BULGARIA
21
GENERAL ECONOMICS FACULTY
ECONOMICS
FUNDAMENTALS OF ECONOMIC THEORY, ECTS 5
BACHELOR
30 hours of lectures
Annotation:
The course is taught to students enrolled in bachelor programs in the field of study
“Economics“. The course provides a basic introduction to the study of “Economics” in a prac-
tical way, looking at the application of economic theory in the modern world, emphasizing
recent trends and developments and putting them in a historical perspective. The material is
presented and discussed in interactive lectures, with one-to-one tutorials to develop ideas
and understanding. Background reading is required during the course, including selected
books and articles. A combination of different teaching technics is being used, such as lec-
tures, discussions, individual tasks. Although it is an introductory course, the talks will open
opportunities for stimulation of the students’ creativity.
Evaluation:
The course valuation consists of several components.
For full-time students, the final grade is formed as follows:
FG = 0.4*MTE + 0.6*FE,
where:
FG = Final Grade;
MTE = Mid-Term Exam;
FE = Final exam.
The final grade is based on a six-point scale, in which the lowest grade for successful com-
pletion of the course is Average /3/. Converted to the ECTS the grading scale is as follows:
Prerequisite: None
22
MICROECONOMICS, ECTS 5
BACHELOR
60 hours lectures
Annotation:
The course main objective is to introduce students to the subject of Economics and help
them build the skills for economic thinking and rational behavior. The training involves
basic coursework and makes extensive use of modern teaching tools and rich database
of economic and statistical information.
The Microeconomics course studies the motives, principles, and purposes of rational
economic behavior of individual entities (companies, households, government agencies,
NGOs, etc.). Special attention is given to the way in which the needs of these entities
are met considering the limited resources in different market environments (perfect and
imperfect competition). The logic of market interactions is closely studied in terms of
both the final goods market and the effective use of resources (land, labor, capital, en-
trepreneurship) and the respective incomes. Introducing the concepts of general market
equilibrium, market failures, and the need for macro-level government intervention com-
pletes the analysis.
Evaluation:
For full time students the final grade is formed as follows:
FG = 0.4*MTE + 0.6*FE,
where:
FG = Final Grade;
FE = Final exam.
The final grade is based on a six-point scale, in which the lowest grade for successful
completion of the course is Average /3/.
Prerequisite:
Fundamentals of Economic Theory
23
MICROECONOMIC THEORY, ECTS 6
BACHELOR
60 hours lectures
Annotation:
The academic course „Microeconomic theory” elaborates the common topics covered in
Microeconomics textbooks and introduces a more detailed view on them using ad-
vanced methods like calculus. The course is a continuation of the Microeconomics
course taught to all first-year students at UNWE and in most of the Business schools
across Europe. The aim of the course is for students to be able to build up their
knowledge regarding Microeconomic theory concepts and their application to real life.
Throughout the course students will better understand the concepts of rational decision
making and marginal thinking from a consumer and producer perspective. They’ll be
able to better understand functioning of markets under different assumptions related to a
specific market features and limitations.
Evaluation:
The evaluation
method is based on complex final estimation, comprising the results of: semester exami-
nation, involvement, attendance, control, homework assignments, summarized course
paper on a focused topic /max 5 pages/
Estimation scale /100 %/: minimum 51 % to pass, i.е. Satisfactory /3/; 60-72 % -
Good /4/; 73-80 % - Very Good /5/; 81% and over – Excellent /6/ ;
The semester exam is in writing in the form of a test including theoretical questions and
assignments.
The estimation of the course paper and homework assignments form about 20% of the
total score
Prerequisite:
Microeconomics
24
MACROECONOMICS, ECTS 5
BACHELOR
60 hours lectures
Annotation:
The Macroeconomics course is an integral part of the training in Economics. It lays the
foundations in the field of economic theory and is therefore of crucial importance with
respect to other upcoming economic subjects in the curriculum. The purpose of the
course is to provide students with basic knowledge about how the economy is function-
ing as a whole. This implies studying the aggregate behavior of different types of eco-
nomic agents, the ongoing interactions between them within the realm of national econo-
my, as well as the integration of the national economy within the global economy.
Macroeconomics studies such aggregate macroeconomic variables as the gross domes-
tic product and its derivative indicators, employment and unemployment, the general
price level and its dynamics, the state budget and financial system, the various macroe-
conomic policies and the country’s foreign relations. Each studied phenomenon is
looked at through the lens of the Bulgarian economy which allows students to familiarize
themselves with the surrounding macroeconomic environment as well as to acquire
basic skills for its analysis.
The course will help students acquire skills for applying macroeconomic analysis of the
real world situations, focusing on the application of the macroeconomic theory and the
assessment of different visions for macroeconomic policies.
Evaluation:
The course valuation is based on a few components: midterm exams, participation in
discussions, individual work, final exam, etc. The final exam gives 60% of the final
grade, while the sum of all other components forms 40%.
completion of the course is 3. The estimation scale (100 %) is as follows: minimum 50 %
to pass, i.е. Satisfactory (3); 61-70 % - Good (4); 71-80 % - Very Good (5); 81 % and
over – Excellent (6).
Prerequisite:
The Macroeconomics course is a logical continuation of the first year, second semester
compulsory course in Microeconomics.
25
MACROECONOMIC THEORY AND ANALYSES, ECTS 4
BACHELOR
60 hours lectures
Annotation:
The course in Macroeconomic theory and analysis is a logical continuation of the second
year’s course in Macroeconomics, where students learnt the basic macroeconomic cate-
gories and the key relationships on the macroeconomic level. It elaborates theoretical
constructions and models of the previous discipline, following the standard logic of
presentation of the macroeconomic issues. In the examination of each thematic range of
issues the course focuses on its interpretation within the framework of the different theo-
retical concepts – Keynesian school, post-Keynesian school, Neo-Keynesian school,
neoclassical school, monetarism, new classical macroeconomics, etc. It traces out the
evolution of the views within each of major macroeconomic theories, and analyzes the
fundamental assumptions and conclusions drawn in the respective concepts and mod-
els.
The course gives:
knowledge for current developments in macroeconomic theory and theoretical macroe-
conomic analysis, for peculiar interpretations of macroeconomic relationships within the
different theoretical concepts, and for achievements and limitations of fundamental theo-
retical models. It deepens and broadens knowledge of key macroeconomic variables
and relationships, acquired in previous disciplines, and characterizes their behavior in
the controversial macrocosmic reality;
skills for applying macroeconomic analysis of the real world situations focusing on the
application of theoretical models and the assessment of different visions for macroeco-
nomic policy conducting.
Evaluation:
The course valuation is based on a few components: midterm exam, individual assign-
ment, power point presentation on individual assignment, final exam, etc. The final exam
gives 60% of the final grade, while the sum of all other components forms 40%.
completion of the course is 3. The estimation scale (100 %) is as follows: minimum 50 %
to pass, i.е. Satisfactory (3); 61-70 % - Good (4); 71-80 % - Very Good (5); 81 % and
over – Excellent (6).
Prerequisite:
The Course in Macroeconomic theory and analysis is designed for students, who have
already passed the following courses: Principles of economics, Microeconomics and
Macroeconomics. It is supposed that students have already acquired the terminology
and the basic knowledge of the principles of functioning of the economy at different lev-
els. The teaching methodology used is based on the knowledge from the courses in
Mathematics, studied in the previous years.
26
INSTITUTIONAL ECONOMICS, ECTS 6
BACHELOR
60 hours lectures
Annotation:
This is an introductory course on how economists think about institutions – the formal
and informal rules driving our everyday life. The course reviews how institutions emerge,
evolve and how they shape the differences in economic development over time. It also
looks at the micro decision making and discusses how institutions affect our behavior as
citizen and as entrepreneurs.
More specifically, the course illustrates how the legal institutions of a market economy
work, how new markets are created, and why is enforcement of contracts and laws so
important for the economy. In addition, the course zooms in on the effects of govern-
ment regulation on businesses and brings out the origins and consequences of property
rights. Furthermore, the course emphasizes on how institutions affect economic devel-
opment and includes the other, non-institutional, factors that shape the differences be-
tween a successful and a failing economy. \
Evaluation:
The evaluation considers students results from the course paper /max 20-25 pages/ and
the semester exam.
Grading scale /100 %/: minimum 59 % to pass, i.е. Satisfactory /3/; 65-70 % - Good /4/;
71-81 % - Very Good /5/; 86 % and over – Excellent /6/
The semester exam comprises of answering theoretical questions and assignments in
written form.
The result from the course paper forms 50% of the total student evaluation.
Prerequisite:
Micro- and Macroeconomics
27
BEHAVIORAL ECONOMICS, ECTS 6
BACHELOR
60 hours lectures
Annotation:
The academic course „Behavioral Economics” combines ideas from cognitive psycholo-
gy and economics, and provides valuable insight and explains why the human beings
are irrational while making decisions under risk and uncertainties.
Standard economic theory is normative theory. This theory understands human behavior
as a behavior of Homo Economicus (rational person). The rational person is assumed to
correctly weigh costs and benefits and calculate the best choices for himself and always
maximize utility. The rational person has perfect self-control and can restrain impulses
that may prevent him from achieving his long-term goals.
In contrast, behavioral economics shows that actual human beings do not act that way
and real behavior of the humans is breaching rational choice model. Behavioral econom-
ics is descriptive theory. This theory will explain why and how people make errors and
why they are irrational and why people have limited cognitive abilities and weak self-
control. Systematic errors or biases recur predictably in particular circumstances. Les-
sons from behavioral economics can be used to create environments that nudge people
toward wiser economical and financial decisions and healthier lives.
Evaluation:
The evaluation method is based on complex final estimation, comprising the results of:
semester examination, involvement, attendance, control, course paper /max 15 pages./
Good /4/; 71-81 % - Very Good /5/; 86 % and over – Excellent /6/
assignments.
The estimation of the course paper forms about 15% of the total score
Prerequisite:
Microeconomics and Macroeconomics
28
INTERNATIONAL ECONOMICS, ECTS 5
BACHELOR
60 hours lectures
Annotation:T
he course of International Economics interprets international economics as a system
and presents its functional mechanism. Students receive the knowledge for trade, tariffs,
exchange rates, integration and capital flows. Main points of the course are classical and
contemporary trade theories, tariff and nontariff barriers, foreign currency markets and
policy, balance of payments, internationalization in production and capital, integration,
developing countries. The main purpose of the course is to study the influence which
the openness of the economy has on its balance, as well as to analyse the possible
harmful effects and how they can be eliminated. The knowledge gained from the course
gives students the opportunity to interpret the state of the national economy in relation to
the rest of the world and the changes which take place in macro policies.
Evaluation:
FN = 60% EX + 40% SE
when:
FN = final note;
EX= EXAM;
SE = semester examination
The semester exam is in writing in the form of a test.
Prerequisite:
Basic Microeconomics and Macroeconomics courses
29
ECONOMICS OF THE EUROPEAN UNION, ECTS 4
BACHELOR
45 hours lectures
Annotation:
The course includes 12 topics, from introductory to in a very short amount update stu-
dents' knowledge of the EU and most mature forms of economic integration, which its
represents. Subsequently considered Europe's place in a globalized world, political and
economic realities. Special attention is paid to the overall performance of the EU econo-
my; of the current macroeconomic priorities and objectives to 2025; the specific frame-
work of rules for the development of the EU economy; the main indicators to measure
the macroeconomic potential of the EU and its most important formats; national and re-
gional aspects of the EU economy, including Bulgaria. An important point of the course
appearing themes of the role of economic/s policy/policies on the functioning of the EU
economy; macroeconomic strategies and pacts and their role in enhancing the competi-
tiveness of the EU economy; mechanisms to combat and prevent crises. Lectures ends
with a comparison between the EU economy and those of other major economic play-
ers, incl. the possibility of transforming the economic potential of the Union's political in-
fluence.
Evaluation:
FG = 0.4*MTE + 0.6*FE,
where:
FG = Final Grade;
FE = Final exam.
completion of the course is Average /3/.
Prerequisite:
Macroeconomics
30
MONETARY ECONOMICS, ECTS 6
BACHELOR
60 hours lectures
The academic course „Monetary economics” and Its aim is to gain insight into more re-
cent approaches to monetary policy, and to developments in understanding and apply-
ing such policy. Students should have a solid grounding in microeconomics and macroe-
conomics.
The main objectives of the course will be to understand the role of money and interest
rates in the economy as well as to understand some models where inflation shows per-
sistence, the theory of monetary policy, monetary policy operating procedures and the
central banking mechanisms. By the end of the course lectures are dedicated to recent
activities of ECB, FED and other central banks monetary policies and their influences on
the macroeconomic activity.
Evaluation:
The semester exams are two (intermediate and final exam) is in writing in the form of a
test including theoretical questions and assignments. The intermediate exam weights
40% whereas the final exam forms 60% of the total grade.
Prerequisite:
Basic monetary economics course
31
PUBLIC SECTOR ECONOMICS, ECTS 6
BACHELOR
60 hours lectures
Annotation:
The course aims to reveal the red line of public finace sector economic developmemt.
Pareto improvement is the key for government intervention and the establishment and
expansion of the public sector of the economy. In the light of Pareto efficiency ,the opti-
mal supply of public and quasi public goods are presented. But how the society take col-
lective decisions: what, how, for whom public goods have to supplied or public choice
theory. As a result -modelling budget as a tool for funding public goods supply and con-
sumption. In second large part of the course the taxation is analysed in order to reveal
the most efficient tax enforcement and generally the creation of optimal tax system. All
students have to prepare case studies on specific subject for analyzing models and
practical illustration of optimal collective decision making.
Evaluation:
The final grade is on six-mark scale, where the minimum score for successful comple-
tion of the course is "Satisfactory / 3 /." The comparability of the grade relative to Euro-
pean system of credit transfer is as follows:
The final grade is formed as a result of written exams and has a complex character.
Evidence:
final written exam – 70%;
course project presentation- 20 %;
lecture attendance and participation in seminar discussion –10%.
Prerequisite:
Microeconomics, Macroeconomics
32
NONPROFIT ECONOMY, ECTS 4
BACHELOR
45 hours lectures
Annotation:
The course aims to present to the students the place of contemporary non-profit organi-
zations within the broader concept of civil society. The first module studies the historical
roots and development of the theoretical thought regarding civil society. Starting from
ancient times it shows the students the path to the XXth century understanding that puts
an equation sign between organized civil society and the concept of the third sector. The
main focus is on the emergence of the so called social economy, consisting of all types
of institutions – nonprofit organizations (associations and foundations), community cen-
ters, co-operatives, social enterprises, etc. Finally NPOs are examined related to the
generation and accumulation of trust and social capital.
The second module is focused on the place of NPOs in the three sector economy. They
are studied in contrast and comparison with the functions of the state and the private
sector. Some resent research regarding their contribution to the GDP and its reflection in
the System of national accounts is also considered. The economic models of
NPOs’functioning in different parts of the world – Latin America, Africa, Asian societies,
the Western world – are given as examples to the students.
The third part of the course is concentrated on Bulgarian non-profit institutions, their rich
history, legal framework, and contemporary practices. Several hours are planned for
careful study of the typical Bulgarian non-profit “players” and their specific modes of op-
eration. The last module focuses on some specific financial and managerial issues con-
cerning nonprofits – fundraising, engaging in business activities, attracting volunteers,
evaluation of their input into the daily life and strategic reach of the nonprofits.
Evaluation:

FG = 20% PR + 30% CAP + 50% FT,
where:
FG = Final Grade;
PR = Presentation on a NPO;
CAP = Cause Attainment Plan;
FT = Final Test.
Prerequisite: none
33
ECONOMIC SOCIOLOGY, ECTS 5
BACHELOR
60 hours lectures
Annotation:
The academic course “Economic sociology” explains the use of sociological perspective in the
explanation of economic phenomena - the frames, the concepts and the explanatory models,
which sociology gives to the group of activities, related to the production, distribution, exchange
and consumption of limited commodities and services. The economic process is seen by sociol-
ogists as an organic entity of society, which explains why sociological analyses of the economic
process, the analyses of the ties and relationships between economics and the rest of society,
analyses of the change of the institutional and cultural parameters define the social context of
economics.
At the same time this course is introducing the discipline of sociology – its thinking and its sub-
stantive areas to first year students in economics. Thus, the course emphasizes the sociological
thinking – making it possible to see others and ourselves as shaped by the cultures and social
forces of our time and being able to look for social patterns that question phenomena taken for
granted along with the substantive areas of contemporary economic sociology.
EVALUATION:
The course valuation consists of several components. The final grade is formed by:
FG = 0, 70 FE + 0, 15 GРR + 0, 15 IE
Where: FG = Final degree
FT = Final Test
GR = group presentation
IЕ = individual essay writing
34
ECONOMIC CULTURE, ECTS 6
BACHELOR
45 hours lectures, 15 seminars
Annotation:
The opinion that culture is not sufficient but an extremely necessary condition for economic
development is shared by many people nowadays. Usually they stress that along with the
values and norms of behaviour in society, there are also important conditions for the devel-
opment of market institutions and political context as the information on micro level.
The course objective is to introduce students to the basic relationship between economy
and culture. The curriculum is focused on those shared values, everyday practices, and
social mechanisms, which have been developed, stored, and handed down form one gen-
eration to another as a way and style of their economic activity; the influence of traditions,
customs, beliefs, and socio-cultural preferences over the economic life.
The students will elaborate on specific topics, related to the economic culture of different
countries, regions and ethnic groups. The aim of the course is to develop creative thinking
and practical skills in the students through discussions, simulations, and essays.
Evaluation: The evaluation method is presented by the following formula:

Final Grade = 0.4E+0,6( ) 2 S+P
E - examination
S - simulation of negotiations based on the development of business cultural profiles
P - participation at debates and discussions
Prerequisite: Economic and Social Theories - Basic Course; Economic History;

Macroeconomics
35
HUMAN RESOURCE MANAGEMENT, ECTS 6
BACHELOR
60 hours lectures
Annotation:
The purpose of the course is to provide systematic knowledge of human resource man-
agement as the most important “capital” of the business organization and represent one
of its largest investments. The objectives of HRM include personal objectives, organiza-
tional objectives, and societal objectives.
The attainment of these objectives necessitates the performance of several functions.
These include human resource planning, job analysis, staffing, orientation, training and
development, performance appraisal, career planning, compensation, benefits, labor re-
lations, and record keeping. All systems and sub-systems of HRM must be incorporated
in the organization while setting the goals and objectives. This will also integrate the pur-
poses and processes and make HRM more meaningful. In small organizations, most
human resource functions are performed by owners or operating managers.
Large organizations usually have a human resource department that is responsible for
coordinating and directing the human resource functions. Successful human resource
management is essential to organizational growth and success. In the light of new chal-
lenges, there are indications that human resource people will play an increasingly im-
portant role in an organization’s long-range planning and policy-making activities.
Furthermore, this course will be useful no matter what career path you pursue since it
addresses issues that will have an impact on you in the workplace.
The course provides students with the knowledge of:
• to develop an understanding of the role of the human resources (HR) function in an
organization.
The course will help students acquire skills such as:

• will be able to define what human resources management is.
• will understand the role of HR within the functioning of an organization.
will be able to summarize the major activities associated with human resource manage-
ment.
Evaluation:
The course assessment consists of several components: a Mid-Term Exam; an on-going
assessment and an individual assignments based on a course work.
Prerequisite:
No prerequisites.
36
LABOUR ECONOMICS, ECTS 5
BACHELOR
60 hours lectures
Annotation:
The course of “Labour Economics” covers as starters the basic issues of the labour market
– nature, characteristics, specifics, economic and social aspects, etc. A key accent is put on
the reproduction of population, incl. the demographic foundations of the labour market. Spe-
cial place is given to the labour market in the conditions of perfect competition and the pos-
sibilities for its implementation as a theoretical model for analysis and assessments. The
issues of labour supply and demand are discussed in greater detail. A special accent in the
discipline is put on the human capital and the investments made in it. The basic approaches
for assessment of the effectiveness and return of human capital investments are presented.
Another part of the discipline is devoted to the problems of employment and unemployment.
The basic theoretical and practical issues as well as the European and national policies in
the fields of employment and unemployment are presented.
Social insurance systems and their connection to the labour market and the demographic
development are objects of separate topics in the discipline “Labour Economics”. Another
part of the discipline “Labour Economics” is devoted to the price of labour and the remuner-
ation systems. Key place in the discipline is devoted to the organisational behaviour and
organisational culture. The issues of labour productivity are also objects of particular atten-
tion. The last part of the discipline “Labour Economics” deals with the issues of industrial
relations and collective bargaining together with their development practices in Bulgaria.
The elaboration of the study programme on the discipline “Labour Economics” takes into
account the key moments in similar courses presented in universities abroad as well as the
experience accumulated in the process of its teaching in UNWE.
Evaluation:
For full time students, the final grade is formed as follows:
FG = 100% x FE,
where:
FG = Final Grade;
FE = Final Exam;
Prerequisite:
Economics course
37
HUMAN RESOURCES, ECTS 6
BACHELOR
60 hours lectures
Annotation:
In the “Human Resources” course the key aspects of human resources are examined
as an object and subject of the socio-economic system. Special attention is given to the
role of human resources in the building and effective development of a knowledge-
based economy where the generation and the use of knowledge is the main factor for
economic growth and social cohesion.
The main trends in human resources development in Bulgaria are presented in the
context of the changes that take place in the sphere of human resources in the Europe-
an Union. Human resources investment is examined in connection with the employ-
ment dynamics, labour productivity, income and competitiveness.
In addition, the content of the discipline takes into account the latest trends in key are-
as of social and economic development such as: globalization of the economy, popula-
tion ageing, development of the systems of education, training and lifelong learning,
emerging of new forms of employment and labour organisation, regional development,
etc.
Evaluation:
FG = 50% x FE + 30% x GBSC + 20% x IA,
where:
FG = Final Grade;
FE = Final Exam;
GBSC = Grade Based on Semester Control;
IA = Individual Activity.
Prerequisite:
Labour Economics course
38
INDUSTRIAL RELATIONS, ECTS 6
BACHELOR
60 hours lectures
Annotation:
Industrial Relations is a discipline which examines the formation and development of
the relations among the state, the representative organisations of employees and of
employers with respect to the labour and social insurance relations as well as the
standard of living, as a means for achieving balance among the participants therein. It
studies the nature, principles, parties, forms and models of the collective labour rela-
tions in the international practice, while the emphasis is placed on the development of
the practice in the European Union Member States. A special attention is given to the
emergence and development of the industrial relations in Bulgaria, to their institution-
alisation, as well as to the problems, arising in this respect.
Evaluation:
FG = 60% x FE + 40% x IA,
where:
FG = Final Grade;
FE = Final Exam;
Prerequisite:
Labour Economics course
39
FINANCE & ACCOUNTANCY FACULTY
ACCOUNTANCY AND ANALYSIS
PRINCIPLES OF ACCOUNTING, ECTS 5
BACHELOR
60 hours lectures, 0 hours seminars
Annotation:
The course general goals are:
• to give students thorough and integrated understanding of the techniques of dou-
ble entry accounting aimed at encouraging reasoning through critical acceptance,
understanding and expression of well-known and newly-developed theories;
• to give students skills for application of double entry accounting principles in re-
cording transactions, adjusting the accounts and preparing non-complex financial
statements aimed at development of a framework of logical economic thinking.
The course is structured around the following four sections:
• Introduction – the Accounting Principles and the Changing Business Environment;
• Recording Business Transactions;
• Adjusting the Accounts and Completing the Accounting Cycle;
• Preparing Basic Financial Statements.
Evaluation:
The course valuation consists of a single component – final exam. The semester final
exam consists of 4-5 case studies examining all key concepts including the preparation
of non-complex financial statements.
completion of the course is 3. The pass mark for the syllabus is 55%.
Prerequisite:
N/A
40
ACCOUNTING FOR INTANGIBLE ASSETS, ECTS 6
BACHELOR
Annotation:
The course provides basic knowledge related to the accounting interpretation of eco-
nomic operations and processes performed with regard to intangible assets of enterpris-
es. To be more precise, this knowledge concerns: essential characteristics of intangible
assets and recognition criteria for accounting purposes; evaluation and organization of
intangible assets reporting; accounting treatment of operations on acquisition of rights
on intangible assets, not resulting in changes to the legal rights on them; accounting
treatment of operations on acquisition of rights on intangible assets, resulting in changes
to the legal rights on them; accounting treatment of acquisition of internally generated
intangible assets; accounting treatment of operations with respect to provision of rights
on intangible assets not resulting in changes to the legal rights on them; accounting
treatment of operations relating to provision of rights on intangible assets resulting in
changes to the legal rights on them; usage of the generated accounting information for
analysis and management of entity’s intangible assets. The course is also directed to-
wards the acquisition of practical skills for the implementation of the studied accounting
approaches and models.
Evaluation:
The course valuation consists of two components – a course work (50%) and a final ex-
am (50%).
Prerequisite:
Principles of Accounting
41
FINANCIAL ACCOUNTING, ECTS 6
BACHELOR
Annotation:
The academic course is aimed at broadening and enhancing students` theoretical
knowledge and practical skills for the overall accounting cycle from recording the trans-
actions occurred, their classification and summary through various accounts to periodic
aggregation and presentation of accounting data in annual financial statements of an
entity. The academic course is arranged based on distinct items of assets, liabilities,
equity, income and expenses. The course addresses, in a logical consequence, the
accounting procedures, methodology and techniques based on the accounting regula-
tion requirements - the Accountancy Act and the applicable set of accounting standards.
The focus is on the International Financial Reporting Standards (IFRSs) requirements,
however, when dealing with particular issues, the differences are outlined with the Na-
tional Accounting Standards (NAS) requirements.
Evaluation:
The course valuation consists of two components – a mid-term exam (50%) and a final
exam (50%).
Prerequisite:
42
FUNDAMENTALS OF COST AND MANAGEMENT ACCOUNTING, ECTS 6
BACHELOR
Annotation:
• to give students basic and integrated theoretical knowledge in the field of cost and
management accounting aimed at encouraging reasoning through critical ac-
ceptance, understanding and expression of well-known and newly-developed theo-
ries;
• to give students basic skills for application of various methods and approaches in
the field of cost and management accounting aimed at development of their logical
thinking, innovative and creative approach in solving unstructured problems in the
professional field.
The course is structured around the following sections:
• Foundations;
• Costing;
• Using Cost Information in Basic Managerial Decision Making;
• Using Cost Information in Basic Performance Management.
Evaluation:
exam (50%). The exams consist of 4-5 case studies examining all key concepts taught.
Prerequisite:
43
BANK ACCOUNTING, ECTS 6
BACHELOR
Annotation:
The main purpose of the course is to introduce students to the major issues relating to
the nature of the Bank Accounting, its scientific theory and practical application. The
course has to fulfil two main goals: to provide an in-depth knowledge about the bank ac-
counting theory and to facilitate the acquisition of additional practical skills of the ac-
countants for the overall accounting cycle in the banks. Students will distinguish the
bank accounting as part of their economic science, including methods of research, spe-
cific terminology and gain of further economic knowledge, both in terms of theory and
practical skills in financial accounting and its specific application in banking.
Upon completion of this course, students will be able:
to systemize the information needed for the preparation of the financial state-
ments of the banks;
to analyze and interpret the accounting dynamics of the banks’ capital, its chang-
es as a result of the performed economic operations, the changes in revenues
and expenses of the banks and the accumulated profit;
to analyze and interpret from an accounting perspective money transfer payments
in banks;
to analyze and interpret from an accounting perspective the bank loans;
to analyze and interpret from an accounting perspective the solvency indicators,
capital adequacy, profitability and other factors, which determine the financial
and economic stability of the banks.
Evaluation:
exam (50%).
Prerequisite:
Principles of Accounting, Financial Accounting
44
INTERNATIONAL ACCOUNTING STANDARDS, ECTS 6
BACHELOR
Annotation:
The course general goal is to help better absorption and understanding of the philoso-
phy and technology of practical use of international financial reporting standards/
international accounting standards (IAS). This is achieved through a detailed study of
specific standards and their practical application in case-based scenarios.
The course will provide skills to students on the following:
• improving the techniques for using IAS;
• preparing the financial statements for an entity;
• applying the requirements of IAS to particular practical situations;
• communicative skills and ability to discuss on accounting issues in English.
Evaluation:
The course valuation consists of three components – preparation of individual assign-
ments (30%), active participation in class discussions (20%) and final exam (50%). The
final exam normally focuses on the topics related to the IFRSs application.
Prerequisite:
45
PERFORMANCE MEASUREMENT AND REPORTING IN FINANCIAL INSTITUTIONS,
ECTS 6
BACHELOR
Annotation:
The course focuses on understanding the limitations of both the financial statements and
the traditional methods used in analyzing them, Discussed are the role and importance
of management accounting and its effects on reported performance and interpretation of
financial information for the purpose of inter-company accounting analysis and decision
making.
The course general goals are to show:
• how strategic and operational planning is used to govern a financial institution in
line with the goals;
• how management can assure, measure and evaluate the performance of financial
institutions;
• how management design, implement and use information reporting system to mo-
tivate management for a proper performance and decision making.
Evaluation:
The course valuation consists of three components – preparation of individual assign-
ments (20%), mid-term exam (30%) and final exam (50%).
Prerequisite:
46
FINANCIAL REPORTING – PART 1, ECTS 5
MASTER
60 hours lectures
Annotation:
• to understand and apply accounting standards;
• to understand and apply theoretical framework in the preparation of financial state-
ments of entities, including groups;
• to analyse and interpret financial statements.
• The Conceptual and Regulatory Framework for Financial Reporting;
• Accounting for Transactions in Financial Statements.
Both courses „Financial Reporting - Part 1“ and „Financial Reporting - Part 2“ cover 90 –
95% of the content of ACCA Paper “Financial Reporting”.
Evaluation:
The syllabus is assessed by a two-hour closed-book paper-based examination. The ex-
am contains both computational and discursive elements, divided into two sections:
• Section A of the exam comprises multiple choice questions, which form 40% of the
final grade.
• Section B of the exam comprises open-ended questions adopting a case study
approach, which form 60% of the final grade.
Prerequisite:
47
FINANCIAL REPORTING – PART 2, ECTS 4
MASTER
60 hours lectures
Annotation:
• to understand and apply accounting standards;
• to understand and apply theoretical framework in the preparation of financial state-
ments of entities, including groups;
• to analyse and interpret financial statements.
• The Conceptual and Regulatory Framework for Financial Reporting;
• Accounting for Transactions in Financial Statements.
• Analysing and Interpreting Financial Statements;
• Preparation of Financial Statements.
Both courses „Financial Reporting - Part 1“ and „Financial Reporting - Part 2“ cover 90 –
95% of the content of ACCA Paper “Financial Reporting”.
Evaluation:
am contains both computational and discursive elements. The exam comprises open-
ended questions adopting a case study approach, which form 100% of the final grade.
Prerequisite:
48
MANAGEMENT ACCOUNTING, ECTS 6
BACHELOR
Annotation:
• to give students thorough and integrated theoretical knowledge in the field of man-
agement accounting aimed at encouraging reasoning through critical acceptance,
understanding and expression of well-known and newly-developed theories;
• to give students thorough skills for application of various methods and approaches
in the field of management accounting aimed at development of their logical think-
ing, innovative and creative approach in solving unstructured problems in the pro-
fessional field.
• Cost Management;
• Managerial Decision Making and Pricing;
• Performance Management.
Evaluation:
exam (50%). The exams consist of 4-5 case studies examining all key concepts taught.
Prerequisite:
49
MANAGEMENT ACCOUNTING FOR DECISION MAKING, ECTS 6
45 hours lectures
Annotation:
• to give students highly specialised contemporary theoretical and practical
knowledge in the field of management accounting which to form the basis of their
originality in developing and applying professional decisions;
• to give students skills for application of various methods and approaches in man-
agement accounting to quantitative and qualitative information for making multidi-
mensional interdisciplinary decisions under uncertainty.
• Traditions and Innovations in Cost and Management Accounting;
• Relevant Costs for Short-term Decisions;
• CVP, Scarce Resources and Pricing Decisions;
• Risk and Uncertainty in Decision Making.
Both courses “Management Accounting for Decision Making” and “Management Ac-
counting for Performance Measurement” cover 90 – 95% of the content of ACCA Paper
“Performance Management”.
Evaluation:
final grade.
• Section B of the exam comprises of questions adopting a case study approach,
which form 60% of the final grade.
Prerequisite:
50
MANAGEMENT ACCOUNTING FOR PERFORMANCE MEASUREMENT, ECTS 4
MASTER
60 hours lectures
Annotation:
knowledge in the field of management accounting which to form the basis of their
originality in developing and applying new ideas in business planning, performance
evaluation and control;
• to give students skills for application of various methods and approaches in man-
agement accounting to quantitative and qualitative information for planning, perfor-
mance evaluation and control in an environment of high uncertainty and scarce
information.
• Performance Management Information and Measurement Systems;
• Budgeting Techniques and Methods for Planning;
• Budgeting, Control and Performance Analysis;
• Performance Management from a Financial and Non-financial Viewpoint
(Divisionalised Businesses included).
Both courses “Management Accounting for Decision Making” and “Management Ac-
counting for Performance Measurement” cover 90 – 95% of the content of ACCA Paper
“Performance Management”.
Evaluation:
final grade.
Prerequisite:
51
FINANCE
PRINCIPLES OF FINANCE, ECTS 5
BACHELOR
60 hours lectures
Annotation:
The „Principles of finance " is an introductory course that aims to acquaint students with
the structure and functioning of the financial system. The course is taught in two parts. In
the first part students will examine the origin and evolution of money and banks. This
part of the course will cover topics related to the organization, structure and functioning
of the banking system and its elements – the Central Bank, commercial banks and non-
bank financial institutions. Also, the course will consider issues regarding the goals and
instruments of monetary policy, as well as the peculiarities and constraints in the con-
duct of monetary policy under a currency board arrangement. Students will learn the
main items of the balance sheet of commercial banks and the operations they carry out
in connection with mediation services provided, including non-cash payments. The sec-
ond part of the course deals with public finances. Students will examine and discuss the
theoretical foundations and principles of taxation. Special attention will be given to the
tax system in Bulgaria by looking at various types of taxes and the mechanisms for their
collection. The budget process (drafting, voting, implementation, and reporting) and the
principles of fiscal policy will be studied as well. The course of "Principles of finance" has
both theoretical and practical focus. During the course, students will be engaged in dis-
cussions over the most important normative documents (laws, regulations, rules, etc.)
related to the functioning of the financial system. Also, students will learn the basic
methods for calculating different types of interest rates, as well as the calculation of pric-
es of basic financial tools.
Evaluation:
A combination of different teaching techniques is used, such as: lectures, seminars, dis-
cussions, individual tasks, reports, surveys, case studies, etc.
mid-term exam and grade based on semester control.
completion of the course is 3.
The exam is in writing in the form of a test including theoretical questions and assign-
ments.
Prerequisite:
52
CORPORATE FINANCE, ECTS 5
BACHELOR
60 hours lectures
Annotation:
The academic discipline “Corporate Finance” is designated for the undergraduate
(bachelor-degree) students from the University of National and World Economy, Sofia.
The general objective of this subject is:
• to provide in-depth theoretical knowledge on the basic concepts, approaches and
techniques related to all important aspects of the management of company fi-
nance;
• to develop basic skills in the valuation of investments in different types of financial
and real assets;
• to develop basic skills in applying modern approaches for raising capital and in
considering alternative financing strategies;
• to develop basic skills in working capital management and in the analysis of finan-
cial statements.
The program aims at covering the following major aspects, related to Corporate Finance:
• An overview of the management of company finance;

• Valuation of investments in financial assets;
• Valuation of investments in real assets;
• Long-term finance;
• Financial and capital structure decisions;
• Working capital management;
• Analysis of financial statements;
• Understanding mergers and acquisitions.
Evaluation:
mid-term exam, grade based on semester control and final exam.
assignments.
Prerequisite:
53
MONETARY THEORY AND MONETARY POLICY-I LEVEL, ECTS 6
BACHELOR
Annotation:
The course “Monetary Theory and Monetary Policy-first level” acquaints students
with the functions of money, monetary aggregates, financial intermediaries, interest
rates and prices of financial instruments, the behavior of interest rates and their risk and
term structure. The course explains the central bank functions and monetary policy
tools, goals and targets. It introduces the difference between central banks and currency
boards and acquaints students with multiple deposit creation and the money supply pro-
cess. The analysis of different financial crises, including the recent financial crisis, as
well as the European Central Bank’s monetary policy response to the Euro area crisis
are among the topics of the course. The course introduces the different theories of the
demand for money, as well as the relationships between money and inflation, and mon-
ey and economic activity. It explains how the IS-LM and aggregate demand and supply
models help policy makers predict the effectiveness of monetary and fiscal policies on
aggregate production, prices and interest rates. The course covers various theoretical
concepts of monetary theory and policy and gives practical examples from the experi-
ence of the Federal Reserve System, the European Central Bank and different central
banks belonging to the European System of Central Banks.
Evaluation:
mid-term exam, grade based on semester control and individual activity.
The individual activity forms about 20% of the total score.
ments.
Prerequisite:
54
BANKING, ECTS 6
BACHELOR
Annotation:
The course in "Banking" aims to familiarize students with the nature and principles of the
banking, its role and major trends in its development. Main aspects of bank’s manage-
ment (bank’s economy, main banking operations, risk management, liquidity manage-
ment, credit activities) as well as securities trading and central banking will be dis-
cussed. Special attention is paid to financial intermediation and payments (methods and
forms of payments, the functioning of payment systems).
In practical terms the training guides students how to analyze concrete situations and
examples from banking activities related to lending, calculation of interest and repay-
ment schedules, using various forms of payments, etc. Regarding the banking analysis,
training provides familiarization with the balance sheet of the commercial banks, analyz-
ing its structure, current capital requirements for commercial banks, as well as different
approaches to the management of the assets and liabilities of the banks.
Evaluation:
The course teaching is done through a combination of lectures, discussions, individual
assignments, consultations. Students will prepare a scholarly essay on a selected topic
from the syllabus.
grade based on semester control and individual activity.
ments.
Prerequisite:
55
BANK RISK MANAGEMENT, ECTS 6
BACHELOR
Annotation:
The course on „Bank Risk Management” is aimed to provide specialized knowledge for
the management of banking risks in a commercial bank. First, the issues concerning the
banking policy and the parameters and criteria for evaluation of its activities, are consid-
ered. The emphasis in the course is placed on the risks that the bank identifies,
measures and manages as a whole and by individual operations and activities. The
main risks that are taught in the course are: credit risk, liquidity risk, market risks, incl.
interest rate risk, currency risk, price risk, and operational risk. The theoretical funda-
mentals and concepts for the bank risk management are explored in the context of the
banking regulation theory. The role of banking supervision is analyzed with a focus on
the Basel regulatory frameworks for capital and liquidity. The study of the bank’s risk
management system covers each risk, its definition, identification, the causes of its ap-
pearance, the basic methods for its measurement, as well as the models and methods
for its management in accordance with the legislative framework in force in Bulgaria and
the best international banking practices. The course examines the risk profile of the Bul-
garian banking system and the tools, implemented by banks to manage their different
types of risks. The current trends and problems in the bank risk management in Bulgar-
ia, in the EU and globally, are also revealed.
Evaluation:
A combination of different teaching technics is being used, such as: lectures, discus-
sions, written course projects, individual tasks, case studies, participation of guest-
lecturers from the practice, visits of guest-researchers from abroad.
mid-term exam, course project, group assignment, grade based on semester control.
The course project forms about 30% of the total score.
ments.
Prerequisite:
56
INTERNATIONAL FINANCE, ECTS 6
BACHELOR
Annotation:
The education in the module “International Finance” will equip the students with a de-
tailed knowledge concerning the key terms, relationships, equilibrium and the economic
policy in an open economy, the exchange rates and foreign exchange market, the bal-
ance of payments (BoP) and the theories for its adjustment, the management of ex-
change rate risk, the institutional structure of international finance, the types of exchange
rate systems and monetary systems, the evolution of international monetary and finan-
cial system, the functioning of currency unions, the optimum currency areas (OCAs),
and so on.
During the education in this module, the theory and methodology of international finance
are analyzed, as well as the practical aspects of the subjects taught: external debt and
balance of payments, calculations of exchange rates, modeling and forecasting of finan-
cial parameters in an open economy, impact of the exchange rate developments on
cash flows, international parity conditions, etc. The students will be acquainted with the
latest trends and changes in the dynamically growing field of international finance as the
introduction of the euro, the global financial crisis, the debt crisis in the euro area and
many more.
Evaluation:
sions, written course projects, individual tasks, case studies, participation of guest-
lecturers from the practice, visits of guest-researchers from abroad.
mid-term exam, course project, group assignment, grade based on semester control.
The course project forms about 30% of the total score.
ments.
Prerequisite:
57
STOCK EXCHANGE MARKETS. ECTS 6
BACHELOR
30 hours lectures,30 hours seminars
Annotation:
As an introduction to the discipline, the historical facts and characteristics of the origin of
exchanges as markets are examined, and in particular the arising and development of
the commodity and stock exchanges. This allows the student to outline the objective
premises for the arising of the exchange trade and the factors, which lead to its activa-
tion in historical plan. The consideration of the exchange as a consummate market
mechanism allows to determine its advantages over the other market forms, defining the
factors, pressing the exchange quotes to coincidence with the equilibrium price for the
moment. Place has been devoted to the specifics of the exchanges in the USA and Eu-
rope – commodity: Sofia Commodity Exchange, London Metal Exchange (LME), Istan-
bul Gold Exchange, the commodity exchange in Chicago (Chicago Board of Trade), as
well as the stock exchanges in New York (NYSE), London (LSE), Frankfurt (Deutsche
Boerse), Athens (ASE) and Bulgarian Stock Exchange – Sofia. The general organization
of the individual markets is examined, as well as the specifics of the OTC and time
transactions. The main types of orders on the stock exchange are presented, the used
ways of quoting and the technique for conclusion of the various types of transactions –
OTC, forward, futures (financial, currency, interest, index), swaps; transactions with op-
tion on futures contract or base asset. The main methods and techniques of the funda-
mental and technical analysis are considered, with the purpose of reading and forecast-
ing the tendencies of the market, with a view to determining the moment of purchase or
sale of the security. The indicators and the coefficients of the fundamental analysis allow
to reveal the cause and effect connection between the reports on the company’s finan-
cial situation and the trade in its equities. The analysis of the dynamics of the quotes for
given past period allows to define the normal limits of the prices fluctuations, to deter-
mine the levels of resistance and support of the price and volume and thus to facilitate
the selection of a moment for purchase or sale. The major stock indexes in the USA, Eu-
rope and Asia are discussed, as well as the possibilities of using other statistical infor-
mation about the exchange trade. Separately are shown the possibilities for setting up
exchange strategies and financial engineering for protection of portfolio or an individual
position. A place has been allocated to the Bulgarian exchange market and the steps for
its setting up and regulation.
Evaluation:
sions, written course projects.
Final (term) exam – it is held as a closed test with 40 questions from all sections of the
discipline.
Individual assignments – papers (15-20 pages max), synopses, reports (7-10 pages
max) or presentations.
The individual assignment forms about 20% of the total score.
Prerequisite:
58
SOCIAL SECURITY FINANCE, ECTS 6
BACHELOR
30hours lectures, 30 hours seminars
Annotation:
Social security finance is a course that presents and evaluates economic rationales for
social insurance. It explores the design of social insurance systems and the exact imple-
mentation of social programs in theory and practice. A broad theme running through the
course concerns the right balance between the two alternative social insurance systems
in the modern world: the state and the private system. In particular, the course analyzes
Public Social Insurance System, public and private pensions, mandated benefits, unem-
ployment insurance, disability insurance and health insurance. Some other important
topics such as social insurance reforms /pension and health reform/, company-
sponsored social insurance are included as well. A central goal of the course is to let
students apply the fundamental economic principles of social insurance and income re-
distribution to the design and analysis of social programs not only in Bulgaria but also in
many other countries.
Evaluation:
A combination of different teaching technics is being used, such as: lectures, seminars,
discussions, individual tasks, reports, surveys, case studies, etc.
Prerequisite:
59
THEORY OF INSURANCE, ECTS 6
BACHELOR
30 hours lectures
Annotation:
The content of the course covers key issues in the field of modern insurance theory and
practice. Its purpose is to provide systematic knowledge about the basics of insurance -
nature, functions, elements, types, etc. Besides the theoretical background of the stu-
dents, the curriculum of this course focuses on the acquisition of practical skills through
developing various examples and case studies on given topics. The course should be
conducted with the understanding that within the semester basic insurance topics will be
covered and the students will obtain knowledge on the main insurance products.
Evaluation:
The course combines different teaching technics in accordance with the form of educa-
tion such as lectures, seminars, discussions, individual tasks, reports, surveys, case
studies, etc. There will be in class exercises and examples will be given. Students will be
given the opportunity to prepare presentations on selected topics.
Prerequisite:
60
AUDIT – ADDITIONAL AUDIT AND ASSURANCE ISSUES, ECTS 4
MASTER
45 hours lectures
Annotation:
The independent financial audit occurs in response to the need to ensure the reliability
of information and overcoming the risk of misrepresentation of information in financial
statements. The course “Audit – Additional Audit and Assurance Issues” is suitable for
future accounting professionals and future managers. The course general goals is to an-
alyse, evaluate and conclude other audit and assurance issues in the context of best
practice and current developments. The course is structured around the following sec-
tions:
• Regulatory environment;
• Professional and ethical considerations;
• Other assignments;
Current issues and developments.
Both courses „Audit - Concluding Assurance“ and “Audit - Additional Audit and Assur-
ance Issues” cover almost entirely of the content of ACCA (The Association of Chartered
Certified Accountants) Paper P7 Audit and Assurance.
Evaluation:
The evaluation is based on mid-term exam (30%) and final exam (70%)
Estimation scale /100 %/: minimum 50 % to pass, 50-60 % - Satisfactory /3/; 61-70 % -
The semester exam is in writing in the form of a case study based on ACCA require-
ments.
Prerequisite:
Knowledge of the theory of accounting, financial accounting, corporate finance and
management.
61
INTERNATIONAL FINANCIAL MANAGEMENT, ECTS 5
MASTER
60 hours lectures
Annotation:
The education in the course “International Financial Management” is aimed to study the
nature and purposes of financial management in the international context.
• to give students highly specialised theoretical and practical knowledge in the field
of international financial management, including in a macroeconomic and microe-
conomic context, which to form the basis of their understanding, analysis and criti-
cal apprehension of international opportunities, strategies and risk management
techniques;
• to give students skills for applying international investment and financing tech-
niques, assessing and managing exposures to exchange rate and interest rate
risks, diagnosing problems in international financial environment, and formulating
an adequate assessment of different cases, characterized by incomplete or limited
information, or by uncertainty.
The course is structured around the following 4 major parts:
1/ International financial management and its environment, including: economic environ-
ment for business, international inflow of funds, international financial markets, ex-
change rate determination, currency derivatives, government influence on exchange
rates, and international arbitrage, purchasing power parity and interest rate parity;
2/ Exchange rate risk and interest rate risk management, including: forecasting ex-
change rates, exchange rate risk, measuring and managing exposure to exchange rate
fluctuations, managing transaction exposure, and managing economic and translation
exposure;
3/ Long-term asset and liability management, including: foreign direct investment, multi-
national capital budgeting, international corporate governance and control, country risk
analysis, multinational capital structure and cost of capital, and long-term debt financing;
4/ Short-term asset and liability management, including: financing of international trade,
short-term financing, and international cash management.
Evaluation:
A combination of different teaching techniques is being used, such as: lectures, discus-
sions, individual tasks, case studies, surveys, etc.
The evaluation method is based on final exam.
assignments.
Prerequisite: Microeconomics and Macroeconomics
62
FINANCIAL MANAGEMENT, ECTS 5
MASTER
60 hours lectures
Annotation:
Value maximization is the leading objective of companies’ performance which deter-
mines the priorities for their financial management. The key point in all courses in finan-
cial management during the latest one or two decades has become the so called “Value-
Based Management” (VBM).
The general objective of academic discipline “Financial Management” is:
• to provide in-depth theoretical knowledge on the basic concepts, approaches ad
techniques related to all important aspects of the management of company fi-
nance;
• to develop basic skills in the valuation of investments in different types of financial
and real assets;
• to develop basic skills in applying modern approaches for raising capital and in
considering alternative financing strategies;
• to develop basic skills in working capital management and in the analysis of finan-
cial statements.
The program aims at covering the following major aspects, related to Financial Manage-
ment:
• An overview of the management of company finance;
• Valuation of investments in financial assets;
• Valuation of investments in real assets;
• Long-term finance;
• Financial and capital structure decisions;
• Working capital management;
• Analysis of financial statements;
• Understanding mergers and acquisitions.
Evaluation:
A combination of different teaching techniques is being used, such as: lectures, discus-
sions, individual tasks, case studies, surveys, etc.
The evaluation method is based on final exam.
assignments.
Prerequisite:
63
TAX AND SOCIAL SECURITY CONTROL – PART 1, ECTS 5
MASTER
60 hours lectures
Annotation:
The course “Tax and Social Security Control-Part 1” general goals are:
• to introduce the students to the subject of taxation and social security control and
provide the core knowledge of the underlying principles and major technical areas
of taxation and social security, as they affect the activities of individuals and busi-
nesses.
knowledge in the field of tax and social security control which to form the basis of
their originality in developing and applying new ideas in business planning;
• to give students skills for application of various methods and approaches in tax
and social security control to quantitative and qualitative information for perfor-
information.
• The Bulgarian tax and social security system and its administration:
• Income tax liabilities;
Corporate income tax liabilities;
Both courses „Tax and Social Security Control - Part 1“ and „Tax and Social Security
Control - Part 2“ cover 90 – 95% of the content of ACCA (The Association of Chartered
Certified Accountants) Paper F6 Taxation.
Evaluation:
final grade.
Prerequisite:
Knowledge of corporate finance, financial accounting and management.
64
TAX AND SOCIAL SECURITY CONTROL – PART 2, ECTS 5
MASTER
60 hours lectures
Annotation:
The course “Tax and Social Security Control-Part 2” general goals are:
• to introduce the students to the subject of taxation and social security control and
provide the core knowledge of the underlying principles and major technical areas
of taxation and social security, as they affect the activities of individuals and busi-
nesses.
knowledge in the field of tax and social security control which to form the basis of
their originality in developing and applying new ideas in business planning;
• to give students skills for application of various methods and approaches in tax
and social security control to quantitative and qualitative information for perfor-
information.
• The Bulgarian social security system;
• Scope of social security, health care and other similar contributions;
• The scope of value added tax (VAT);
• The VAT registration requirements;
• Computation of VAT liabilities and receivables;
Special VAT schemes, documentation requirements and compliance
Both courses „Tax and Social Security Control - Part 1“ and „Tax and Social Security
Control - Part 2“ cover 90 – 95% of the content of ACCA (The Association of Chartered
Certified Accountants) Paper F6 Taxation.
Evaluation:
final grade.
Prerequisite:
Knowledge of corporate finance, financial accounting and management
65
MANAGEMENT AND ADMINISTRATION
STRATEGIC MANAGEMENT, ECTS 6
BACHELOR
60 hours lectures
The academic course “Strategic Management” is concerned with managerial decisions and actions
that affect the long-term performance, growth and survival of business organizations. This course pre-
sents the key theories and frameworks for the analysis, formulation and implementation of strategy in
a concise and accessible format. At the end of the course students will be able to analyse complex
business cases, evaluate strategy alternatives and provide a company management with reasoned
and reasonable recommendations how to identify and choose a superior competitive position and
maximize the firm’s long-term performance.
Evaluation:
The evaluation method is based on complex final grade.
FG = 50% MTE + 25% OA + 25% IA,
where:
FG = Final Grade;
GBSC = Ongoing assessment;
IA = Individual assignments.
Estimation scale /100 %/: minimum 59 % to pass, i.е. Satisfactory /3/; 65-70 % - Good /4/; 71-81 % -
Very Good /5/; 86 % and over – Excellent /6/
The Mid-Term Exam is in writing in the form of a test including theoretical questions and assignments.
Prerequisite:
Fundamentals of management or equivalent course
66
FACILITY MANAGEMENT, ECTS 4
BACHELOR
45 hours lectures
Annotation:
The main purpose of the discipline is to give basic knowledge about facility management - a new
scientific discipline and prosperous business. In a logical sequence, the discipline clarifies the
conceptual model and the level of interaction of facility management. The process approach de-
fined as fundamental to its implementation. Discussed are horizontal levels of FM processes,
types and content of FM processes at the strategic level processes FM and FM tactical level pro-
cesses at the operational level. Based on the life cycle of the building described the algorithm of
its FM. Clarified the essence and basic concepts of energy efficiency, macroeconomic frame-
work of its management and tasks of FM in the field of energy efficiency. Significant place is de-
voted to the quality and benchmarking in FM. Presented is the software of FM. As a result, stu-
dents acquire knowledge and skills on how with the help of FM organizations are able to concen-
trate on their core business, to improve and be competitive.
Evaluation:
The course assessment consists of several components. For full time students the final grade is
formed as follows:
FG = 0.5xMTE + 0.3xOA + 0.2xIA, where:
FG = Final Grade;
OA = Ongoing assessment;
Prerequisite:
Basic Management course
67
BUSINESS ANALYSES AND FORECASTS, ECTS 5
BACHELOR
Annotation:
The purpose of the course is to equip students with theoretical and methodological
knowledge and practical skills about the basics and practical application of game theory
at company level. The efforts are aimed at mastering the core concepts, ideas and re-
sults of mathematical game theory. Another main objective of the course is to provide
students with a different perspective on analysis of the environment in which organiza-
tions operate in today’s global economy and the possible choices regarding the strate-
gic positions of companies relative to other market participants. The students will ac-
quire knowledge and skills that are associated with the creation of the strategic future of
the company. Based on theoretical and methodological knowledge the students will de-
velop applicable in practice skills to solve appropriate problems. The examples are me-
ticulously chosen to representing the applicability of the theoretical models in practice.
It is required of students to present papers either in a team or alone. The topics will be
in analysis, forecasting models, business strategies and others.
Evaluation:
The course assessment consists of several components. For full time students the final
grade is formed as follows
FG = 0.7 FE + 0.2 OA + 0.1 IA,
where:
FG = Final Grade;
FE = Final Exam
68
CONSUMER BEHAVIOR, ECTS 5
BACHELOR
Annotation:
The academic course Consumer Behavior stresses aspects of consumer behavior that are or
widespread importance and draws on work in adjacent disciplines (psychology, sociology, etc.).
The course is research-based and problem oriented, e.g. it is founded on the recent foundings of
empirical studies on consumer behavior and addresses the main contemporary marketing man-
agement problems. After an introduction, we describe the patterns of purchase that are usually
observed in market economies and the way these patterns can be explained and applied. We
then look at research that has illuminated our understanding of decision-making and show how
this can be used. The last part of the course deals with the response to market intervention and
covers price, promotions, advertising and merchandising.
Evaluation:
The course valuation consists of several components. For full time students the final grade is
formed as follows:
FG = 0.3*GBSC + 0.7*IA
where:
FG = Final Grade;
69
COMPETITIVENESS OF ECONOMIC SYSTEMS, ECTS 5
BACHELOR
60 hours lectures
Annotation:
Competitiveness is an economic notion in a search for the “right definition”. Nowadays the
interest of the researchers, managers, etc. towards the issued in the field of competition
and competitiveness is significant. The course perceives the logic and requirements of the
systems’ approach, behavioral theory and strategic thinking.
The objective of the course “Competitiveness of Economic Systems” is to provide students
with knowledge and skills about the competitiveness of economic systems on national,
regional, industrial and firm level. The course is based on the discussions of researchers
with a leading role. The course comprises up-to-date basic and intermediate level con-
cepts, definitions, approaches and methodologies about competitiveness and competitive
advantages. Along with the theoretical implications, case studies are presented and dis-
cussed. Individual presentation and the course project will assist students to acquire skills
to apply specific approaches and methods.
Evaluation:
The course valuation consists of several components. For full time students, the final and
mid-term grades are formed as follows:
FG = 30%MG+ 70% EG,
MTG = 30% MTE1 + 30% MTE2 + 30% CP +10% IA,
where:
FG = Final Grade;
EG = Exam Grade;
MTG = Mid-Term Grade;
CP = Grade on Course Project;
70
SALES MANAGEMENT, ECTS 5
BACHELOR
Annotation:
Sales management consists of analysis, planning, implementation and control of sales activities.
This includes formulation of goals and development of strategy for recruitment, training, motiva-
tion and appraisal of the company sales staff.
Study of sales management requires: on a first place, knowing activities of the sales process; and
second, understanding mutual relationships in those activities and considering them as a system.
Every activity in the sales management process needs to be performed in coordination to all other
activities. This course provides knowledge for all forces that influence sales activities: factors on
micro level and those on macro level; quantitative and qualitative factors.
The goal of the course is to master the sales management process, which consists of the follow-
ing activities:
• Recruitment of sales personnel
• Training of sales personnel
• Compensation of sales personnel
• Motivation of sales personnel
• Organization of sales personnel
• Sales forecasting and planning
The goal of this course is to introduce strategic importance of sales management: its contribution
for increase of sales, margin, market share, cash flow and return on investment.
Evaluation:
The course valuation consists of several components. The final grade is formed as follows:
FG = 0,1хPT+ 0,2хCР + 0,2хMTE+ 0,5хEX,
where:
FG = Final Grade;
PT = Grade for presence and active participation in classes;
CP = Grade for course project;
MTE = Grade from mid-term exam;
71
INPUT-OUTPUT ANALYSIS, ECTS 5
BACHELOR
The course of “Input-Output Analysis” is taught to provide specific knowledge in the field of eco-
nomic analyses and their use in the decision-making process, which develops at different levels
of economic institutional structure. A subject of the course is the description of economy in the
cybernetic aspect and its advantages, but also relations of this type of analysis with economic
information system are concerned.
The syllabus of “Input-Output Analysis” is fully in conformity with the requirement to balance theo-
retical and practical aspects of training in the specific area. The course emphasize on several key
points, which depict the benefits of knowing and using input-output analysis. These have been
turned into starting points to divide contain of the course into four sections. The first section con-
cerns defining economy in the cybernetic aspect and determining the production boundary. This
is the knot of the course, whereas the input-output analysis describes mainly links and relations
that are specific for the economic system. This first step is a precondition to find out principal eco-
nomic processes and to distinguish properly how they do develop at different levels of economic
system (a macro, mezzo, regional, or micro level).Because information is the input of a decision-
making process, it is important to know how to get relevant when necessary. And this is another
issue of the first section of the course. In particular, methodological aspects of researches based
on input-output analysis are discussed explicitly. In the second section the classical sample of
input-output analysis, which has become known either in theoretical researches or economic
practice as cross-industry balance as, is presented. Mathematic-economic models and specific
analytical techniques are presented here in order to reveal the benefits of conducting input-output
analysis and how to get them. Another section of the content of the course describes main chal-
lenges to compile input-output tables in practice because of difficulties in collecting data and data
processing. Two principal tables, which summarize date and depict the physical picture of eco-
nomic processes, are presented here, namely these are the Supply and Use tables. What de-
pendences between both are established and haw those are used to pass from a two-matrix bal-
ance to the classical sample of cross-industry balance, are discussed as another issue of this
section.
A mission of the course is to stress on advisability and expedience of studies on the activity of a
specific economic unit. In a material sense, this means economic analyses serve the process of
developing projects of an economic system’s perspective. The course describe show to use input
-output analysis under philosophy of strategic planning as a modern paradigm of economic gov-
ernance. For this purpose, specific features of the application of input-output analysis in decision-
making process at various levels of economic system are described.
Preconditions for successful learning to conduct input-output analysis and utilize its results are
knowledge of mathematics, economics, prognostication and planning, marketing, finance and ac-
counting, as well as such of specific fields like “Strategic Planning”, “Marketing Planning”,
“Business Analyses and Forecasts”. On the other hand, knowledge of input-output analysis plays
the role of a precondition for full mastery of knowledge in other specific areas like planning invest-
ments and innovations, competitiveness of economic systems, etc.
Evaluation:The course valuation consists of several components. The final grade is formed as
follows: FG = 0.5 FE + 0.3 MTE+ 0.2IA,Where:FG = Final Grade;MTE = Mid-
Term Exam;GBSC = Grade Based on Semester Control;IA = Individual Activ-
ity;FE = Final Exam.
72
DIGITAL MARKETING, ECTS 5
BACHELOR
Annotation:
The goals of the training in Digital Marketing are to confirm, to enlarge and to deepen those part
of students’ professional knowledge that they have gained during the main course in Marketing,
and also to add new knowledge that would be necessary in Master’s degree of education. It is
also the goal of this course to develop a set of practical skills for creation of company digital
strategy.
With the rapid shift of advertising budgets away from traditional media to online platforms, it is
becoming increasingly important for marketing graduates to be well-versed in digital marketing
fundamentals. This course will provide a solid foundation in the key concepts around this con-
stantly changing field. We will address special topics such as search engine marketing (SEM),
email marketing, user experience design for e-commerce and lead generation businesses,
search engine optimization (SEO), Display advertising, Video and Mobile advertising, Program-
matic. Through readings, case studies, lectures and hands-on projects, students will exit the
course with a fundamental understanding of digital marketing tactics, tools, and resources avail-
able for ongoing education.
Evaluation:
FG = 0,1хPT + 0,2хCР + 0,2хI/TE + 0,5хEX,
where:
FG = Final Grade;
I/TE = Grade from Individual/team activity;
EX = Grade based on final exam.
73
STRATEGIC PLANNING, ECTS 5
BACHELOR
Annotation:
The curriculum of the course is dedicated to the newest theoretical and empirical attainments
regarding the paradigm of economic governance, namely strategic thinking and strategic plan-
ning indecision-making process of an economic system. Recent is described in a comprehen-
sive manner at all the different levels of the economic system institutional structure – a macro
(national or the European Union), regional, and micro level, as well as in trans-national corpo-
rations (TNCs). The course emphasizes on the explanation of the specific features of strategic
thinking and strategic planning as a new paradigm of economic governance, and hence, to
outline its role for the successful performance of complicated economic systems of present
days and forthcoming future.
The course is thought to reveals the essence of strategic planning as an instrument of deciding
fateful problems of economic systems’ functioning. Subjects of interpretation are prerequisites
for creating an accurate methodology to design an efficient strategy for an economic system’s
development. In a material sense, those are: a methodology of diagnosing the status of an
economic system functioning at the time of developing a strategy; a philosophy of creating an
appropriate “shape” of the economic system’s development throughout a definite future period;
and methods of designing a transition curve from the “existing shape” of the economic sys-
tem’s functioning at any previous moment to an appropriate “shape” of its development in forth-
coming periods.
An emphasis of the course is to explain how to “liberate” economic systems from the “trap of
predetermination”, which is due to the inertia of economic development. In essence, that
“liberation” involves a process of design such prospects of an economic system that promote
to meet the needs and wants of the participants in the economic system at issue. For this pur-
pose, the syllabus of the course is developed to reveal the content of a process of working out
economic systems’ strategic perspectives, and to outline essential features of this process; lat-
ter are creativity of outlining activities of an economic system in a short or longer term in the
future, and exclusive responsibilities of that outlining, which consist of the need to base the
process on solid knowledge of objective laws and regularities of economic functioning. Our as-
piration is not only to announce to students assertions about this paradigm of economic sys-
tems, but also to demonstrate them; why processes of inventing prospects of an economic sys-
tem’s functioning in future periods are not a matter of arbitrary acts, but of fundamental scienc-
es, and why these processes require knowledge and abilities of high professionals. This allows
attracting not only the students’ attention, but also their interest in developing strategic per-
spectives of economic systems.
The mission of the course is to provide students with knowledge and to help them to create
74
competitive advantages of an economic system to become standards of thinking and behavior of
specialists of marketing and strategic planning.
Knowledge of fundamental courses as economics, management, forecast and planning, market-
ing, finances, statistics and accounting, as well as some specific knowledge are preconditions for
successful learning of strategic planning. On the other hand, knowledge, skills and abilities ac-
quired in the “Strategic planning” course, in its turn, are a premise for success in mastering other
specialized disciplines in the field of marketing and strategic planning.
Content of the course is divided into four thematic areas. First one is devoted to problems of gen-
esis and evolution of strategic thinking and strategic planning as a paradigm of economic govern-
ance. That involves a dialectical relationship between the evolution of economic system (as a
subject to governance) and changes in the system of economic governance (as a subject of gov-
ernance). Other three thematic areas specify these problems at any particular level of the institu-
tional structure of economic system (a macro, regional, and micro economic systems), by giving
necessary details.
The course introduces in the strategic thinking and strategic planning conception by providing
knowledge about its essence and content, in particular how to draw out a borderline between
strategic, tactical, and operational planning, but also how to guarantee their meshing. As it is ex-
plained, a major difference between the three types of planning is the purpose of each of them;
because of that it is necessary to differentiate methodologies of elaborating these three types of
decisions. Another consequence is to differentiate methods of organizing execution and control
of execution of each the three types of plans and decisions. Strategic planning involves the de-
sign of dynamics in depth of an economic system; whereas, tactical planning concerns providing
necessary details of the development of an economic system by sub-periods of the period of a
strategy, and this is oneа first step to develop the strategy in width; operating planning is, in its
turn, another step of detailing the strategy for an economic system’s development in width, re-
garding specific circumstances of a given time period. Another issue of this section of the course
is to provide students with knowledge that details have no place in а strategy, since the subject
of a strategic plan is to develop the construction (a supporting structure) of activities of an eco-
nomic system (as a subject to governance), in a relatively long term; students also learn how to
project that construction for the forthcoming periods, meeting the requirements of objective laws
and regularities of economic functioning and development. And if purposes of a strategic plan are
invariable during the period of the strategy, aims and objectives of tactic plans, as well as of
those of action plans may been modified in order to meet the requirements to achieve strategic
purposes and priorities, and hence, to enhance the economic system’s performance in forthcom-
ing periods. In other words, if a tactical maneuver or actions undertaken do not work for to
75
That impact of changes in the external environment on the development of economic
system and economic governance has induced special tools to be developed in or-
der to measure changeability of business surroundings. One of these tools is so-
called a scale of business environment seismicity. Appropriate knowledge and abili-
ties to apply this tool are provided in the course, as well as knowledges how to
choose a relevant management system for a particular economic system in accord-
ance with specific circumstances of the environment that exists in a given time peri-
od.
Evaluation:
The course valuation consists of several components. The final grade is formed as
follows:
FG = 0.5 GBSC + 0.5 EX
GBSC = 0.3 CP + 0.3 ESS + 0.4 MTE
Where:
FG = Final Grade;
EX = Exam
ESS = Essay
CP = Course project
76
INVESTMENTS PLANNING, ECTS 5
BACHELOR
Annotation:
The basic point of the course “Investments planning” is the theoretical and practical
achievements in the field of investments and investment process. In the education
process the basic concepts, approaches, methods and managerial procedures,
which are applied in the investment process, are clarified.
The course “Investments planning” contains two sections, which reveal the role and
the importance of investments for the dynamic competitive development of an eco-
nomic system as well as the characteristics of the different types of investments
(especially the investments in financial and real assets), the specifics of their plan-
ning; the applied approaches and methods for taking planning decisions. The first
section includes the main issues of the relationship between investment and eco-
nomic development. The second section includes the main issues on firm level. In
focus of this section are strategic investments and financial decisions.
The focus in the discussed problematic is placed on the methodology (logic, meth-
ods, and indicators) of developing the investment plans. The specific in the develop-
ment of an investment plan compared to the other plans is clarified.
Evaluation:
follows:
FG = 0,5MTE + 0,5IA,
Where:
FG = Final Grade;
IA = Individual Activity (Coursework).
77
DISTRIBUTION POLICY, ECTS 5
BACHELOR
Annotation:
The discipline “Distribution policy” is structured in four parts and presents the basic founda-
tion of marketing channels concepts within a managerial framework. It provides essential
knowledge and competencies in the sphere of marketing channels formation and marketing
channel management. The course is oriented towards the modern marketing issues connect-
ed with the distribution policy of the organization
The course is divided into four major parts:
• Part I. This part is focused on marketing channels concepts. It provides a detailed discus-
sion of channel participants and presents a detailed analysis of distribution tasks.
• Part II. The second part provides a comprehensive discussion of strategy in marketing
channels using a strategic framework for dealing with all of the key channel management de-
cisions. A channels design paradigm is presented in this part.
• Part III. This part places emphasis on strategic alliances and partnerships for motivation
channels members. An emphasis is put on product flow through the channel, as well on pric-
ing, promotional, and logistics issues.
Part IV. This part covers additional perspectives of marketing channel management. The ma-
jor themes within this part concern electronic marketing channels, services marketing chan-
nels, international channels, and direct marketing channels.
Evaluation:
FG = 0,1хPT + 0,2хCР + 0,2хMTE + 0,5хEX,
where:
FG = Final Grade;
78
PROJECT MANAGEMENT, ECTS 5
BACHELOR
Annotation:
The aim of the course is the students to learn the theoretical and methodological
characteristics of the project management and its practical dimension. The course
is orientated towards receiving basic knowledge and practical abilities in working
out and implementation of projects.
The content of the course includes the main concepts, approaches and processes
used in project management. The students acquaint with the essence of the project,
its inner logic and elements as well as with the main tools and techniques concern-
ing the preparation, evaluation and implementation of the project.
One of the tasks of the “Project Management” course is to present to the students
of Marketing and Strategic Planning specialty the specifics, main practices, proce-
dures and methods of project management, as well as to create practical abilities
for their implementation.
Evaluation:
follows:
FG = 0.6*MTE + 0.3*GBSC + 0.1*IA,
where:
FG = Final Grade;
79
CUSTOMER RELATIONSHIP MANAGEMENT, ECTS 5
BACHELOR
Annotation:
"Customer Relationship Management" is an optional course in the curriculum of the
“Marketing and strategic planning” degree programme. The course goal is to provide
students with knowledge of the relationship marketing concept and to acquire skills for
choosing and using appropriate software solutions for implementation, support and
control of the strategies for customer retention and customer relationship management
(CRM). The course structure is divided into five modules and explains the shift from
transactional to relationship marketing, the methods for measuring and monitoring the
indicators for relationship quality (commitment, trust, customer satisfaction and reten-
tion), customer lifetime value (CLTV) and customer loyalty, CRM software applications:
structure, types of CRM systems, functions and practical issues for CRM planning and
implementation. This course also focuses on the individual work of students: case stud-
ies, tests, software testing (test drives) and demo videos, individual and group work on
specific tasks in the area of study.
The main learning goals are: 1. the students will have current interdisciplinary
knowledge applicable in local and global contexts. 2. The graduates will have critical
thinking and problem-solving skills applicable to the modern marketing and manage-
ment practice or issues related to the new technology’s implementation for marketing
reasons.
Evaluation:
The course valuation consists of several components. The final grade is formed as fol-
lows:
FG = 0.5 MTE + 0.5 GBSC,
Where:
FG = Final Grade;
MTE = Exam;
GBSC = Grade Based on Semester Control.
80
MARKETING RESEARCH, ECTS 5
BACHELOR
Annotation:
The course includes topics such as research design formulation, data collection
methods, measuring marketing constructs, questionnaire development, sampling,
data analysis, and interpretation. The course also provides knowledge of qualitative
research methods such as in-depth interviewing, group discussions and metaphor
elicitation techniques.
Evaluation:
follows:
FG = 0.3 GBSC + 0.7 IA,
Where:
FG = Final Grade;
81
PRODUCT POLICY, ECTS 6
BACHELOR
Annotation:
The goals of the training in Product Policy are to confirm, to enlarge and to deepen
those part of students’ professional knowledge that they have gained during the main
course in Marketing, and also to add new knowledge that would be necessary in Mas-
ter’s degree of education. It is also the goal of this course to develop a set of practical
skills for creation of company product policy.
The course consists of the main elements of the Product Policy, subtracted from the
product levels: main marketing features of the product (utility, quality, and competi-
tiveness); trade mark (brand); end user and transportation package; customer ser-
vice. A special importance is given to the trade mark, which has become a focus of
marketing in the last decades. Strong attention is paid to the product mix – its param-
eters and its directions for development in depth and in breadth. Considerable time is
devoted to decisions related to the product innovations.
Evaluation:
follows:
where:
FG = Final Grade;
82
PRICE POLICY, ECTS 6
BACHELOR
Annotation:
The purpose of the course Price Policy is students to build theoretical knowledge and
practical skills in the area of the pricing policy of the company.
The course is structured in seven parts.
The first part gives an answer to the question “What is a price?” and examines pricing as
a marketing activity. It covers also the importance of the pricing in today’s fast-changing
environment.
The second part examines internal and external considerations affecting price decisions:
overall marketing strategy, objectives and other elements of the marketing mix, organiza-
tional considerations, the market and demand, the costs and profit, the economy and oth-
er external factors.
The third part is devoted to the pricing objectives - types of pricing objectives and their
nature.
The fourth part is dedicated to demand and price sensitivity of customers to price level.
The fifth part examines types of costs and levels of production.
The sixth part explains the three major pricing methods - cost-based pricing, customer
value-based pricing, and competition-based pricing - their nature, usage, advantages and
disadvantages. It discusses also the importance of understanding, company costs, cus-
tomer-value perceptions, and competitor strategies when setting prices.
The seventh part describes the major strategies for pricing new products, explains how
companies find a set of prices that maximizes the profits from the total product mix, ex-
plains how companies adjust their prices to take into account different types of customers
and situations, examines the key issues related to initiating and responding to price
changes, etc.
Evaluation:
During the semester the students are making individual assignments and they have to do
two mid-term tests. The students which results of the individually assignment and both
tests are Very Good /5/ or Excellent /6/ to be exempt from the exam. The other students
take an examination.
The final grade for all students (exempt from examination and appearing for an examina-
tion) is formed as follows:
FG = 0,2T1+ 0,2T2 + 0,3TM + 0,3IA,
where:
FG = Final Grade;
T1, T2 = Evaluation of the Two Tasks;
TM = Assessment on the Theoretical Material;
IA = Assessment of the Individual Assignment.
83
COMMUNICATION POLICY, ECTS 6
BACHELOR
Annotation:
The discipline “Communication policy” is focused on the changes that are occurring in
areas of marketing communications as well as on their influence on advertising and pro-
motional strategies and tactics. The course is based on the perspective of integrated mar-
keting communications. More and more companies are approaching advertising and pro-
motion from an IMC perspective, coordinating the various promotional mix elements with
other marketing activities that communicate with a firm’s customers. Many advertising
agencies are also developing expertise in direct marketing, sales promotion, event spon-
sorship, the Internet, and other areas so that they can meet all their clients’ integrated
marketing communication needs. The educational liguc of the course is built around an
integrated marketing communications planning model and recognizes the importance of
coordinating all of the promotional mix elements to develop an effective communications
program. Although media advertising is often the most visible part of a firm’s promotional
program, attention must also be given to direct marketing, sales promotion, public rela-
tions, interactive media, and personal selling.
Evaluation:
lows:
where:
FG = Final Grade;
84
BUSINESS PLANNING, ECTS 6
BACHELOR
Annotation:
The aim of the course is to give background knowledge, tools and skills to produce a per-
suasive business plan that secures funds or ideas for sustainable development of the
business – whether it is a start-up or expansion of an established company.
The course covers all the key topics of all the stages of business planning starting with
the business idea, market research, developing the marketing strategy, branding of the
business, planning resources including financial resources and controlling the business.
Students practice forecasting and decision making techniques, apply specific approaches
and methods to develop the most important elements of the business plan. Along with
the theoretical implications, case studies are presented and discussed. Beside that stu-
dents develop a business plan as a course project. This way they develop skills in struc-
turing, writing up and presenting a business plan.
Evaluation:
lows:
FG = 50%MG+ 50% EG,
MTG = 50% MTE + 50% CP,
where:
FG = Final Grade;
EG = Exam Grade;
MTG = Mid-Term Grade;
CP = Grade on Course Project.
85
MARKETING PLANNING, ECTS 6
BACHELOR
Annotation:
“Marketing Planning" is an optional course in the curriculum of the “Marketing and strate-
gic planning” degree programme. The course goal is to provide students with thorough
knowledge of the methodology and methods for developing, implementing and controlling
marketing plans in companies and to form the necessary skills to use this knowledge in
practice. The course is divided into two interrelated parts: "Market Analysis" (1) and
“Marketing objectives and marketing strategies"(2). The syllabus covers the main aspects
of the marketing planning process: the need for market orientation, the nature, character-
istics and stages of the marketing planning process, the content and the structure of mar-
keting plans, the use of marketing metrics in marketing analysis and planning, methodolo-
gy for marketing analysis, marketing organization and marketing control. Along with lec-
tures the course focuses on the individual work of students: case studies, tests, individual
and group work on specific tasksin the area of study.
Evaluation:
lows:
FG = 0.5 MTE + 0.5GBSC,
where:
FG = Final Grade;
MTE = Exam;
GBSC = Grade Based on Semester Control.
86
STRATEGY IMPLEMENTATION AND PERFORMANCE, ECTS 6
BACHELOR
Annotation:
The purpose of the course is to provide students with theoretical knowledge and prac-
tical skills about adoption of methodology for measurement of the efficiency of the or-
ganizations, which is based not only on the traditional financial measurements but al-
so considers the impact of the intangible assets on the value added created for the
clients, the different stakeholders and the society. The course focuses on questions
related to: the subject of strategy maps; processes of creating value added; building
of strategies as well as their implementation, management, evaluation and monitoring;
construction of strategy maps; illustration of particular examples for application of the
strategy maps in organizations in the private or public sector as well as non-
governmental organizations.
It is required that students develop teamwork and / or self-practical topics to illustrate
the application of strategy maps as a tool for synchronization of the strategic business
goals with the company’s intangible assets.
Evaluation:
follows:
FG = 0.7 FE + 0.2 OA + 0.1 IA,
Where:
FG = Final Grade;
FE = Final Exam
87
REGIONAL STRATEGIES AND PROGRAMS, ECTS 4
BACHELOR
Annotation:
Displine "Regional Strategies and Programs" is included in the specialized block of disci-
plines of the specialty „Marketing and Strategic Planning”.
The course has the objective to clarify the essence of the methodology and technology
of the strategic regional planning and to form knowledge in the students about the re-
gional plans, strategies, programs and policies for development of the territory. It pro-
vides knowledge not only about the methods and approaches for analysis of the state of
the territorial units but about the manner of changing this state through development of
regional strategies and developmental programs.
Along with the lectures, the course seriously addresses the individual work of the stu-
dents – tests are planned and individual work on particular plan documents developed
on the regional level, through which a practical coverage of the course is achieved.
Evaluation:
lows:
FG = 60%MTE + 30%GBSC + 10%IA,
where:
FG = Final Grade;
88
MARKETS, INVESTMENTS AND MARKETING – SIMULATION GAME, ECTS 4
BACHELOR
Annotation:
The game is a simulation model which covers three basic aspects of the activity of the
company – production and placement; costs; and finance. The aim of the model is to
choose an option for strategic planning and operational management with a view to the in-
troduction of a new product for the company and its placement on domestic and interna-
tional markets.
Participants in the game play the management team of a company and each one is re-
sponsible for a portfolio of work and all together should develop a well thought out and bal-
anced option for strategic and operational management of the enterprise.
At the first stage, they tackle with data for the strategic development, which comprise a 6-
year period and refer to: market prices of the old and the new product according to the sup-
ply and demand; the expected increase in the prices with a view to inflation and other price
formation factors; total costs with regard to the new construction, reconstruction, and mod-
ernization of the production; usage of the production capacity for the old and the new prod-
uct; market forecast for the marketing of the product as a result of a marketing research;
parameters of company investment policy.
The imitation model possesses three sectors through which is simulated the process of in-
troduction of the new product for the company, enlargement of its production to a standard
capacity usage, introduction and establishment on the market and finally its gradual deduc-
tion from the production with a view to the necessity of the next production innovation.
Evaluation:
FG = 70 %APT + 30 %GA,
Where:
FG = Final Grade;
APT = Assessment of Practical Training;
GA = Group assignments.
89
INNOVATIONS PLANNING, ECTS 6
BACHELOR
Annotation:
In the current conditions innovations are considered the main factor for company competi-
tiveness. The goal of the training is to present the main concepts of new product develop-
ment: the types of new products according to different criteria; what is product failure and
what are the reasons for failures; what are the factors that, if properly managed, considera-
bly increase the chances for success; why a strategy for the new products is required and
what its content is.
A special attention is being paid in the course to the process of new product development. In
the teaching the focus is placed on the interrelations among different stages of this process,
as well as on the ability to adapt it to the circumstances that exist in every specific company.
Part of the syllabus is topics related to the product innovations in the service context; en-
couragement of organizations’ innovation culture; use of metrics for product innovations at
several different levels in the company.
Evaluation:
FG = 0,1хPT+ 0,2хCР + 0,2хMTE+ 0,5хEX,
where:
FG = Final Grade;
90
ECONOMICS OF INFRASTRUCTURE FACULTY
BUSINESS LOGISTICS, ECTS 5
BACHELOR
60 hours lectures
Annotation:
The course "Business Logistics" aims at acquainting the students with the place and
role of logistics in the firm’s economics, the basic approaches and methods for its man-
agement, as well as with the world trends, the experience and best practices of leading
firms in its application. The essence and scope of business logistics on a firm, national
and international scale are profoundly explained. The elements of the logistics system
are considered in detail – warehouses, inventory, transportation and information sys-
tems. The problems of strategic, tactical and operational management of the logistics
activities are consecutively revealed. An emphasis is made on the characteristics of lo-
gistics issues in the different spheres and sectors of the economy. The concept of Just-
in-time and the management of the logistics activities under this concept are clarified.
Based on a lot of facts the world and national trends in logistics are illustrated.
Evaluation:
The assessment method is based on a complex final mark, including the results from:
• Semester exam – 60 %
• Individual written assignment – 30%
Participation, attendance – 10%
The final mark is based on the six scale system. The minimal mark for the successful
completion of the training is “Fair /3/”. The correspondence of the marks in relation to
the European credit transfer system is as follows:
Prerequisite:
Basics of economics and management
91
TRADE, ECTS 5
BACHELOR
60 hours lectures
The course Trade has been delivered for the bachelors in their second school year
since 2010/11
The academic course Trade is the business activity of selling goods or services to
the final consumer. Retailer is any business establishment that directs its marketing
efforts toward the final consumers for the purpose of selling goods or services. The
“scale of retailing” must weigh the product and service needs of the customer against
the operational and financial needs of the retailer. A successful retail business strikes a
balance between the customer’s merchandising needs and the retailer’s performance
standards.
Evaluation:
INDIVIDUAL ASSIGNMENTS:
Course work is assigned: individual projects
ASSESSMENT METHODS: EXAM – 50 %, COURSE WORK – 40%, PRESENCE –

10%
Excellent /6/ Very good /5/ Good /4/ Fair /3/ Poor /2/
A B C D E FX F
80% 75% 70% 60% No credits awarded

Credits are awarded as provided for in the plan 50%
EXPECTED RESULTS OF THE ACADEMIC TRAINING

The course will provide basic knowledge to students on:
Marketing concept in Trade, Market Areas: Regional Market, Local Markets, Trading
Areas, Site; Market coverage: Intensive Market coverage, Selective Market coverage,
Exclusive Market coverage; Store layout and Design: Floor Location, Shelf Position, In-
store Location, Display Location; The right performance standards: Operating ratios;
Financial ratios; Retail Company’s Mission statement; Organizational objective; Organ-
izational opportunities; Retail Marketing Mix.
92
INTERNATIONAL ECONOMICS AND POLITICS FACULTY
INTERNATIONAL ECONOMICS, ECTS 5
BACHELOR
60 hours lectures
Annotation:
The academic course “International Economics” is a continuation of Microeconom-
ics and Macroeconomics and includes the following two parts: International Trade
(International Microeconomics) and International Finance (International Macroeco-
nomics). The first section of the course focuses on the following topics: sources of
comparative advantage according to different trade theories, gains and losses from
trade, effects of trade policy interventions such as tariffs, quotas, and export subsi-
dies. The reasons for and against free trade are discussed as well as an analysis of
the political economy behind protectionism is introduced. Topics on international
finance include balance of payments, determination of foreign exchange rates,
macroeconomic policy in an open economy and international financial crises.
Evaluation:
The evaluation method is based on a test examination based on:
Final exam – 50%,
Midterm test – 50 %,
Grading scale /100 %/: minimum 51 % to pass, i.е. Satisfactory /3/; 61-70 % -
Prerequisites:
Microeconomics and Macroeconomics.
93
INTERNATIONAL ECONOMIC RELATIONS THEORY, ECTS 5
BACHELOR
60 hours lectures
Annotation:
The academic course “International Economic Relations Theory” deals with economic
relations in a world economy characterized by increasing globalization and interdepend-
ence of nations. In today’s world it is impossible to understand any economic event, pol-
icy or theory without taking into consideration its direct or indirect international conse-
quences. The main objective of this course is to present a comprehensive up-to-date
and clear exposition of the theory, principles and regulation of international economic
relations that are essential for understanding and evaluation of the national and interna-
tional economic problems and issues. Upon completion of the course students know the
essence of international division of labour theories and their importance in the regulation
of the international trade relations. They are familiar with the major trends in functioning
of the world markets of goods, services, capital, labour, technology, foreign exchange
and are introduced to the international trade, investment, migration and macroeconomic
policies.
Evaluation:
The evaluatio method is based on a complex assessment. For full-time students the fi-
nal grade is formed as follows:
FG = 35% MTE + 35% FE + 30% IA,
where: FG = Final Grade; MTE = Mid-Term Exam; FE = Final Exam; IA = Individual
assignment.
Prerequisite:
Microeconomics and Macroeconomics.
94
INTERNATIONAL FINANCE, ECTS 6
BACHELOR
60 hours lectures
Annotation:
The course “International Finance” aims to broaden the knowledge of the students
about the international economic environment with key concepts of international fi-
nance. This is one of the growth areas in finance literature as the markets become
global and the financial interactions between the economies have impact on their per-
formance. The course introduces the students with facts about the foreign exchange
market, its instruments, participants and functions. It examines the determination of
the foreign exchange rate and the fundamental factors that influence the exchange
rate. Then it offers a critical comparison between the different exchange rate regimes
and the benefits and challenges that the choice of an exchange rate regime brings.
Separate chapters are devoted to the balance of payments, the international financial
institutions, the evolution of the international financial system. Last but now least we
will emphasize on the developments regarding the monetary and financial integration
in the euroarea and the prospects and problems it brings to the European states.
Evaluation:
The evaluation of the students’ performance is based on two components: 70% of the
final grade is based on the result of the final written exam and 30% of the final grade
is based on an ongoing assessment (participation is class discussions and class pro-
jects). The final exam is in writing in the form of a closed questions test plus 2-3 open
questions.
The estimation scale for the written exam is as follows: /100 %/: minimum 59 % to
pass, i.е. Satisfactory /3/; 65-70 % - Good /4/; 71-81 % - Very Good /5/; 86 % and
over – Excellent /6/.
Prerequisite:
Macroeconomics, International Economics
95
INTERNATIONAL FINANCIAL MANAGEMENT, ECTS 6
BACHELOR
60 h. lectures
Annotation
The goal of the course is to provide students with a profound understanding of financial
management issues in an international setting. The course aims to help students devel-
op analytical skills that incorporate key international considerations related to foreign
business and investment activity into fundamental financial decisions usually taken by
the management of Multinational corporations (MNC). Thus, basic financial decisions
about long-term asset allocation and respective valuation, about optimal capital structur-
ing and working capital management are in relation to exchange rate risk management,
country risk, foreign tax regime implications.
The above mentioned decision making and setting context evolve into appropriate in-
struments such as valuation and international capital budgeting methods, hedging tech-
niques, financial statements - interpretation and respective ratios analysis, etc.
The material taught is based on practical examples and case studies.
Grading
The grading of the relevant students’ level of achievement consists of the following
components:
Grading of term assignments – prepared individually or in a team and presented in sem-
inar classes;
Class participation grade (students’ performance while working in class on problems,
cases, discussions);
Semester test examination grade.Test type: multiple-choice.
The final grade will be calculated as follows:
FG = 0.6 ST + 0.3 TA + 0.1 CP,
Whereas, FG = final grade;
ST = semester test grade;
TA = term assignment grade;
CP = class participation.
The final grading is based on the six-grade system, the minimal grade for
satisfactory completion being “Fair” (3).
Prerequisites
Students taking the course should have a profound knowledge and understanding of
fundamental issues and topics in corporate finance, accounting, international finance,
international business and management.
96
FOREIGN ECONOMIC RELATIONS OF BULGARIA, ECTS 6
BACHELOR
45 hours lectures
Annotation:
The academic course “Foreign Economic Relations of Bulgaria” is an essential part of
the specialized education in the major “International Economic Relations” and is directly
linked with the rest international business and international economics related disci-
plines. In the framework of the course students are closely familiarized with the state
and problems of the development of Bulgaria’s foreign economic relations and their role
for the economic development in the conditions of ever increasing dependence on par-
ticipation in the international division of labour. We study the main characteristics of for-
eign economic relations, the trends and factors, determining their intensity, the foreign
economic policy during distinctive periods of the country’s development, as well as the
dynamics, commodity structure and territorial orientation of Bulgaria’s foreign trade. Fur-
thermore, the international competitiveness of the Bulgarian economy is analyzed. Spe-
cial attention is paid to the industrial policy of the country as a tool to upgrade the pro-
duction structure and accordingly the export specialization of the economy.
Evaluation:
Each student is assigned two course projects on Bulgaria’s foreign trade relations with a
selected country and with a specific product/product group which he/she presents dur-
ing the seminars. The paper presentation is finalized with commentary from students
and the instructor.
The course assessment consists of several components:
Final test – 50%,
Class attendance and participation in discussions – 10%,
Presentation of course paper 1 – 20%
Presentation of course paper 2 – 20%.
Prerequisites:
“International Economic Relations Theory” or “International Economics”.
97
INTERNATIONAL STRATEGIC ALLIANCES, ECTS 6
BACHELOR
60 hours lectures
Annotation
The course ”International Strategic Alliances”/ISAs/ is a compulsory course for the
bachelor students – Major ”International Economic Relations”. The course builds on
the students knowledge about the classic models of international business. It
is noteworthy to point out that good understanding of economic and legal
issues of traditional business transactions is sine qua non for the study of
ISAs. The main topics of the course are: long term business relations; global supply
chains; pros and cons of ISAs. The students learn how to evaluate various driv-
ers for a successful outsourcing project and how to manage long term relations.
The course sheds light on the nature of different models of transfer of technology
and on the economic and legal issues of various transactions. FDI projects and in-
ternational engineering projects are examined from the perspective of economic,
legal and management issues. Multi facet phenomenon of Public Private Partner-
ship is among the teaching priorities of the course.
The purpose of the course is to offer to the students a holistic view towards the
current issues in international business and to encourage their critical and analytical
thinking.
Evaluation
The course assessment consists of several components. For full time students the
final grade is formed as follows
FG =50%TE + 20%MTE+10% GBSC + 20% IA,
where: FG = Final Grade; TE =; Term Exam /case analysis, open and
closed questions/; MTE=Mid-Term Exam;GBSC = Ongoing assessment ;IA
= Individual assignments
Prerequisite
International Business Part module first , International Marketing module and
International Management module
98
DEVELOPMENT ECONOMICS, ECTS 4
BACHELOR
30 hours lectures
Annotation:
The academic course ‘Development Economics’ is one of the most exciting appli-
cations of ‘Economics’ in the second half of the 20th and the beginning of the 21st
centuries. It came into existence as a result of the necessity for deeper analysis
of the economic problems of developing countries. Its main subject is the exami-
nation of the economic, social and political requirements for the achievement of
quick structural and institutional transformations of entire societies - in a way that
will distribute the results of technological and economic progress to the broadest
social layers. Most of the main topics of ‘Development Economics’ feature promi-
nently in ‘Agenda 2030: Goals for Sustainable Development’, adopted by the
United Nations in 2015, and the 17 goals are discussed at length at the end of
the course.
Evaluation:
The evaluation is based on two options:
1. Two tests during the semester for frequently attending students. If the average
score from the two tests is above 4 (C), then the student is exempt from the Final
Exam
2. Final Exam during the session
Prerequisite:
Successfully completed courses in Macroeconomics and Microeconomics
99
INTERNATIONAL TRADE, ECTS 6
BACHELOR
60 hours lectures
Annotation:
The first part of the course covers basic foreign trade definitions and indicators, theory of
mercantilism and neomercantilism; absolute and comparative advantages in international
trade; international specialization; global value chains. It includes the Hecksher-Olin the-
oretical model and Leontief paradox. Attention is paid to the determination of terms of
trade, role of innovations in international trade, measures against unfair trade practices.
The second part includes the themes associated with the theory of tariffs, the mechanism
of tariff action, the effective rate of protection, the classification and application of non-
tariff barriers in international trade. The different forms of economic integration and their
impact on foreign trade are discussed at length. Special attention is paid to the Doha
Round – the longest round of negotiations in the history of the World Trade Organization.
Evaluation:
The evaluation is based on a preliminary mark (PM) during the semester or a final exam
(FE) during the session. PM depends on a test at the end of the semester (70% weight),
two presentations during the seminars (20% weight), and scores from participation in dis-
cussions (10% weight). If the student can’t qualify for a PM from A to C, he/she has to go
to the FE.
Prerequisite:
Course in Macroeconomics
100
INTERNATIONAL TRADE FINANCE, ECTS 6
BACHELOR
60 hours lectures
Annotation:
The issues in the discipline are divided into five sections. The first section “Introduction
of International Trade Bank Services” discusses bank services and bank correspondent
relations in International trade. The second section “International Payment Means and
Forms” presents the techniques in international trade payments – the characteristics of
bills of exchange and promissory notes; key points, applicability, advantages and disad-
vantages of documentary collection and documentary credits; cash-in-advance and re-
mittances. The issues of short, medium and long-term finances and export credit insur-
ance are discussed in the third section. Peculiarities of factoring, forfaiting and financial
leasing are in greater details. The fourth section covers the practical issues in currency
operation in international trade – currency operation at the forward market, operations at
the futures and option market and swaps. Risks in international trade transactions and
hedge operations are discussed in the sixth section “Monetary Risks and Means of Pre-
vention”.
Evaluation:
The course valuation consists of several components. For full time students the final
grade is formed as follows:
FG = 40%MTE + 60%GBSC, where: FG - Final Grade; MTE - Mid-Term Exam; GBSC
- Grade Based on Semester Control.
completion of the course is 3. Converted to the ECTS the grading scale is as follows:
Excellent /6/-A; Very Good /5/-B; Good /4/-C; Average /3/- D/E; Poor /2/-FX/F.
Prerequisite:
International Finance.
101
EUROPEAN ECONOMY, ECTS 4
BACHELOR
60 hours lectures
Annotation:
Definition and an overall assessment of the European economy are given. They are based
on a brief review of the theory of regional integration. The course examines the phases and
methods of integration, follows the process of formation and development of the EU single
economic area. The three centers of the global economy - the EU, the US and East Asia
(Japan, China, Korea) are compared. The EU's global competitiveness is analyzed. Special
attention is paid to the Customs union and the EU Common Trade Policy. Achievements
and problems in the free movement of goods, services, labor and capital are traced. The
redistributive mechanism of the EU is discussed within the EU Cohesion Policy. Attention is
also paid to some sectoral aspects - energy, environment, agriculture. Monetary policy and
EU budget are also included in the course.
Evaluation:
The evaluation is based on a preliminary mark (PM) during the semester or a final exam
(FE) during the session. PM depends on a test at the end of the semester (70% weight),
two presentations during the seminars (20% weight), and scores from participation in dis-
cussions (10% weight). If the student can’t qualify for a PM from A to C, he/she has to go to
the FE.
Prerequisite: Economics
102
POLITICAL SCIENCE, ECTS 5
BACHELOR
60 hours
Annotation:
The academic course of “Political Science” aims at introducing to students the theo-
ry and practice of politics, and giving them basic knowledge about political systems and
political behavior. The course reveals the relationships underlying political events and
conditions, and from these revelations attempts to construct general principles about the
way the world of politics works. The lecture course includes the following parts: (1) The
nature of politics; (2) The mechanics of politics; (3) Political ideologies.
Evaluation:
semester examination, involvement, attendance, control, course paper /max 20-25 pag-
es./
assignments.
The estimation of the course paper forms about 15% of the total score.
Prerequisite: None
103
POLITICS, ECTS 5
BACHELOR
60 hours lectures
The Politics course aims to acquaint students with the main concepts and practical
problems of contemporary politics. It introduces the students to central questions con-
cerning the state, democracy, justice, liberty and equality. The course examines the
main political ideologies – liberalism, conservatism, Marxism, environmentalism, etc. -
as well as the contemporary political systems, both democratic and authoritarian. The
course has a pragmatic focus and seeks to show the philosophy behind present day
politics, how political systems work, when and why they succeed or fail, and how polit-
ical actors succeed or fail in obtaining their objectives.
Evaluation:
The evaluation method is based on complex final estimation, comprising the results
of: semester exam test (50%), class attendance and work (15%) and course paper
Excellent Very Good (5) Good (4) Satisfactory /3/ Failed (2)
(6) 81 – 90% 71 – 80% 51% – 70 % Under 50%
91 – 100%
A B C D E FX F
(35%).
104
EUROPEAN INTEGRATION, ECTS 5
BACHELOR
60 hours lectures
Annotation:
This course gives an overall idea of the development of the European integration process, the
principles and the methods of integration. An overview of the basic EU institutions and policies is
presented. Special focus is set to the specific stages and methods of integration and to the pro-
cess of construction and development of the internal market of the EU. Furthermore, the budget
and the EU budget policy are analyzed, especially the structure of the EU budget, revenues and
expenditures, priorities of present financial framework for the period 2014 – 2020.
The functional aspects of European integration are covered by the course as well, explaining the
achievements and problems of the free movement of goods, services, capital and labor. The struc-
tural aspects of the European integration process are examined through the contemporary redis-
tributive mechanism of the EU, which funds the EU structural measures; the structural measures
related to energy, environmental protection, the Common Agricultural Policy, the EU cohesion poli-
cy, the EU regional policy and the EU enlargement policy.
Evaluation:
The evaluation method consists of several components. For full time students the final grade is
formed as follows: FG = 50% MTE + 20% OA + 30% IA, where:
FG = Final Grade;
Prerequisite: no special prerequisite for this course
105
EU TRADE POLICY, ECTS 4
BACHELOR
30 hours lectures
Annotation:
The course starts with an overview of the EU administration dealing with EU trade policy.
Then the course includes examination of the theoretical basis of the EU Trade Policy and the
practice of its application in the field of export-import regime and protective trade measures -
antidumping, countervailing, safeguard measures against foreign vicious trade practices. Spe-
cial attention is paid to the global aspects of the EU Trade Policy - liberalization of trade in
goods and services, protection of competition, reducing technical barriers to trade, intellectual
property protection, promotion of investment, global sustainable development. Examined are
the EU's relations with World Trade Organization, the EU participation in WTO multilateral
trade negotiations and the EU activities in the WTO arbitration body. The practical part of the
course is concentrated on the regional and bilateral aspects of EU trade relations. Lectures
are devoted to the trade between EU and the rest of Europe, ACP countries, USA, China and
rest of Asia, Latin America, etc. Attention is paid to legal basis, existing and negotiated trade
agreements, trade flows and trade problems.
Evaluation:
The evaluation is based on a preliminary mark (PM) during the semester or a final exam (FE)
during the session. PM depends on a test at the end of the semester (80% weight), one
presentation during the seminars (10% weight), and scores from participation in discussions
(10% weight). If the student can’t qualify for a PM from A to C, he/she has to go to the FE.
Prerequisite:
Courses in Foreign Trade and European Economy
106
INTERNATIONAL MANAGEMENT, ECTS 5
BACHELOR
45 hours lectures
Annotation:
The course "International management" is compulsory discipline. It has as its objective
management of companies that are involved on international markets. It studies specif-
ic aspects of company management in international environment. The discipline relies
on system and contingency approaches. The course is developed based on the inte-
gration of knowledge from basic managerial and economic disciplines. It is strongly in-
fluenced by the theory and practice of international business.
Mastering the knowledge taught and self-study allows students to learn about manage-
ment characteristics of international relations. Through lectures they gain knowledge of
the modern management instruments used by major players in global economy - trans-
national and multinational companies. Thus they will achieve systematic awareness of
processes and phenomena in international business.
The course offers structured knowledge about the theory and practice of international
management. Amid the impact of the international context and due to the characteris-
tics of international business students are taught about international strategic planning,
organization and control. The scope of the course includes also international human
resources management and outlines specific aspects of international management for
medium-sized business.
Evaluation:
semester examination, involvement, attendance, control, course paper /10 pages/ and
presentation on it /15 slides/.
The semester exam is in writing in the form of a test with closed end questions
Prerequisites:
Fundamentals of Management and
Theory of International economic relations
107
INTERNATIONAL STRATEGIC MANAGEMENT, ECTS 6
BACHELOR
45 hours lectures
Annotation:
The course „International Strategic Management“ provides concepts, processes and tech-
niques for international strategic management, including the formulation and implementa-
tion of strategies, assessment and competitive analysis of the international markets. The
strategic management encompasses planning, organization and control of decisions and
actions related to the organization’s strategy. In the highly competitive business environ-
ment of the international markets the survival and success of organizations depends on
the development of appropriate strategies, positioning of products and services, analysis
of the competitive advantages and key competencies as well as successful implementa-
tion of strategic decisions. Based on examples and case studies the discipline explores
various internal and external factors that influence the strategic position of the organiza-
tion.
Evaluation:
The evaluation method is based on complex final estimation, comprising the results of: se-
mester examination, involvement, attendance, control, course paper /10 pages/ and
Estimation scale /100 %/: minimum 59 % to pass, i.е. Satisfactory /3/; 65-70 % - Good /4/;
Prerequisites:
Fundamentals of Management and
Marketing
108
INTERNATIONAL MARKETING, ECTS 4
BACHELOR
45 hours lectures
Annotation:
The academic course „International Marketing” covers the key fundamentals of the interna-
tional marketing today. The discipline starts with the examination of the international mar-
keting environment, including its political, economic, social and cultural contexts, as well as
the shifts bought about by globalization, and key international institutions, regulations, and
legal issues. After that we examine how to find global customers by first analyzing the glob-
al consumer in detail, followed by strategic planning, the juxtaposition of people and mar-
kets, market entry activities, and the necessary organization for international marketing.
The lectures after that concentrate on the global marketing mix by presenting the core in-
ternational adjustments and expansions that have to be built on top of purely domestic con-
siderations. The course concludes with a section on leadership in global marketing, where
the impact of social networks and communications is presented, the meaning of responsi-
bility and sustainability is analyzed, and new directions and challenges are highlighted.
The course is dedicated to the knowledge and skills a marketer needs to be successful in
the international market.
Evaluation:
The evaluation method is based on complex final estimation, comprising the results of: se-
mester test (weight of max. 60%), course paper of 15-20 pages (weight of max. 30%) and
participation in discussions and case studies (max. 10%).
The semester test is in writing and includes theoretical questions and assignments.
109
INTERNATIONAL MARKETING, ECTS 6
BACHELOR
60 hours lectures
Annotation
International Marketing” is a compulsory academic course. It provides students with pro-

fessional knowledge about the implementation of contemporary marketing solutions for
international market activities. The mastering of this discipline requires a good under-
standing of basic marketing principles. Students are expected to have fundamental
knowledge about the international marketing environment, as well as practical knowledge
concerning contemporary international business operations.
The course reveals the theoretical aspects of International Marketing and the way it in-
teracts with other areas of knowledge and practice. Special attention is payed to the fac-
tors (economic, social, political and cultural), that shape the specifics of International Mar-
keting as a distinct branch of contemporary Marketing. The course provides knowledge
about the marketing mix modifications under the conditions of internationalization and
globalization of business activities. Latest “” greening “ and digitalization trends in in-
ternational marketing are studied. With regard to the structure of the Bulgarian econo-
my the subject offers a differentiated approach to studying the international marketing ac-
tivities of big international companies, on the one hand, and of SMEs, on the other.
On the basis of subsequent tackling of discrete elements of International Marketing, sys-
tematic branches and case studies from International Marketing are discussed.
Evaluation
FG =50%TE + 20%MTE+10% GBSC + 20% IA,
where: FG = Final Grade; TE =; Term Exam/ case analysis, open and closed
questions/;MTE=Mid-Term Exam; GBSC = Ongoing assessment; IA =
Individual assignments
Prerequisite
Basic Marketing
110
INTERNATIONAL MARKETING COMMUNICATIONS, ECTS 4
BACHELOR
30 hours lectures
Annotation:
The academic course „International marketing communications” provides per-
spectives and the details of planning and management of international communi-
cation campaigns. Among the main topics of the course are modern theoretical
views about communications and digital communications, management aspects
of marketing communications, adaptation of communication policies, organiza-
tion decisions within the companies. International communication research and
some intercultural aspects are also covered.
A combination of different teaching techniques and methods is applied in in-
struction such as lectures, discussions, individual assignments, case studies,
among other methods.
Evaluation:
The evaluation method is based on two components:
Developing international communication campaign – including fieldwork
(personal or group assignment)
Semester examination and involvement in the case studies analyzed during the
course.
Estimation scale (100 %): minimum 50% to pass, i.е. Satisfactory (3); 51-65% -
Good (4); 66-80% - Very Good (5); 81% and over – Excellent (6).
Prerequisite: Basic marketing course
111
INTERNATIONAL MARKET STUDIES, ECTS 6
BACHELOR
60 hours lectures
Annotation:
The academic course ‘International Market Studies’ provides a quality package of market
knowledge and skills that can be acquired only in the ‘International Economic Relations’ spe-
cialty. The scope of this basic lecture course includes the theoretical, methodological, and
practical issues regarding the study of international industrial and commodity markets. The
emphasis is put on the regularities and peculiarities of the different types of international
markets as an object of research. The course is dealing with the empirical proof of the func-
tioning of the market mechanism in selected industrial and agricultural markets and their
forecasting (in short- and long-term perspective).
The teaching of the course is based on several basic methodological principles, which also
participate in its curriculum content. In particular, these principles are: each market is exam-
ined in its reproduction entirety rather than only in the sphere of exchange; each market is
examined by the system approach and by the scheme ‘analysis-diagnosis-forecast’ and the
research framework includes the scheme ‘factors-indicators-sources of information’.
Evaluation:
The evaluation
method is based on complex final estimation, comprising the results of: semester examina-
tion, involvement, attendance, semester control, two practical tasks /max 10 pages each/.
The semester exam is in writing in the form of a test including theoretical questions and as-
signments.
The estimation of the course papers forms about 30% of the total score
Prerequisite:
Macroeconomics, International Economics
112
INTERNATIONAL PRICING PRACTICES, ECTS 6
BACHELOR
60 hours lectures
Annotation:
The theoretical part of the course explains the main characteristics and features of
market pricing and its specifics on international markets. The multidimensional char-
acteristics of the market (i.e. analyzing it in its reproduction entirety) are the methodo-
logical basis for understanding the system of links, dependencies, and relations which
is contained in each market price. Understanding the basic categories of market pric-
ing clarifies the conceptual apparatus and the analytical language that the discipline
uses.
The practical part of the course content is focused on detailed characterization of the
types of prices and pricing information in terms of their representativeness for deter-
mining the real price levels and trends on foreign markets. Price ratios and their differ-
ent types are a key element in clarifying the relationships between prices and the pro-
portions of exchange in international trade. The pricing factors considered in their di-
versity and the impact on the formation and dynamics of international prices reveal
the complex nature of pricing in which market and non-market forces are intertwined.
Evaluation:
The evaluation
method is based on complex final estimation, comprising the results of: semester ex-
amination, involvement, attendance, semester control, two practical tasks /max 10
pages each/.
The semester exam is in writing in the form of a test including theoretical questions
and assignments.
The estimation of the course papers forms about 30% of the total score
Prerequisite:
International Market Studies, International Business
113
FINANCIAL MARKETS AND FORECASTING, ECTS 4
BACHELOR
30 hours lectures
Annotation:
Financial markets and forecasting is one aspect of overall financial management, but
it is a critical factor for business development. The course is designed broad and
comprehensive. The purpose of this course is to provide knowledge related to organ-
isation, rules of trade, securitization of financial assets. This course will help students
toо obtain a better understanding the types of financial assets and how they are trad-
ed on securities markets. Project Finance focuses on the application of alterative fi-
nancial techniques – equity, debt and mezzanine finance. The course explores the
application of specific techniques for forecasting - technical analysis, statistical meth-
ods, models for assessing the volatility of the securities. In order to understand the
decision and how this effects on market prices. The course provides an insight into
psychological of trading behavior, profits and resource allocation and the effect of
individual and group behavior on market dynamic.
Evaluation:
The course assessment consists of several components. For full time students the
final grade is formed based on 50% mid-term exam and 50% individual assignment,
Prerequisite: None
114
MARKETS, INVESTMENTS AND MARKETING – SIMULATION GAME, ECTS 4
BACHELOR
60 hours lectures
Annotation:
The game is a simulation model which covers three basic aspects of the activity of the
company – production and placement; costs; and finance. The aim of the model is to
choose an option for strategic planning and operational management with a view to the
introduction of a new product for the company and its placement on domestic and in-
ternational markets.
Participants in the game play the management team of a company and each one is
responsible for a portfolio of work and all together should develop a well thought out
and balanced option for strategic and operational management of the enterprise.
At the first stage, they tackle with data for the strategic development, which comprise a
6-year period and refer to: market prices of the old and the new product according to
the supply and demand; the expected increase in the prices with a view to inflation and
other price formation factors; total costs with regard to the new construction, recon-
struction, and modernization of the production; usage of the production capacity for the
old and the new product; market forecast for the marketing of the product as a result of
a marketing research; parameters of company investment policy.
The imitation model possesses three sectors through which is simulated the process of
introduction of the new product for the company, enlargement of its production to a
standard capacity usage, introduction and establishment on the market and finally its
gradual deduction from the production with a view to the necessity of the next produc-
tion innovation.
Evaluation:
The evaluation
method is based on complex final estimation, comprising the results of: assessment of
practical training (70 %) and groups assignments (30 %).
The ongoing assessment is enough to pass the exam. The semester exam repeats the
tasks during the semester.
Prerequisite:
Marketing, Strategic Planning
115
PLANNING OF INNOVATION, ECTS 6
BACHELOR
30 hours lectures and 30 hours seminars
Annotation:
The course “Planning of Innovation” focuses on innovation management decisions in
the company as an integral part of the strategic planning. It encompasses topics like
defining of innovation, types of innovation, innovation audit, idea generation and selec-
tion, new product development and the commercialization. The course includes also an
analysis of the business environment impact on innovation management. The students
acquire skills for comparative analysis of competitive innovative decisions. Special at-
tention is given to the impact of digitalization on innovation management at company’s
level.
Evaluation:
The course assessment consists of several components: mid-term exam, case analy-
sis, individual assignment and final exam. The final grade is based on a six-point scale,
in which the lowest grade for successful completion of the course is 3.
Prerequisite:
116
INTERNATIONAL BUSINESS ANALYSIS, ECTS 5
BACHELOR
30 hours lectures
Annotation
International Business Analysis is an elective course consisted of lectures and
teaching with practical cases.
The course integrates two parts:
А) Instrumental – internationally adopted approaches and methodologies aimed at anal-
ysis and evaluation of firms’ performance, as well as the assessment of relevant factors
at macro level.
B) Applied – application of appropriate analytical instruments in relation to real business
activities: international business (exports & imports, investments), firm's finance.
The material taught is based on numerous practical cases.
Grading
As it is an elective course, the assessment consists of a main component.
The final grade is formed as follows:
FG = 75% ST + 25% TP
whereas:
TP = Term paper;
ST = Semester test.
Prerequisites
Students taking the course should have a profound knowledge and understanding of
fundamental issues and topics in corporate finance, accounting, international business
and management.
117
BUSINESS COMMUNICATIONS AND NEGOTIATIONS, ECTS 4
BACHELOR
30 hours lectures
Annotation:
The course informs the students about the specifics of communication management as
one of the major management functions. The subject matter is business communica-
tions – internal and external – for the purpose of participating in the system of interna-
tional business. The emphasis is on the cultural environment characteristics which are
crucial when taking part in real intercultural encounters for the purpose of doing interna-
tional business. The cross-section of communication, culture, and international business
is sought and examined. Under the conditions of digitization, the issue of intercultural
digital communication in doing international business is explored. The discipline aims at
contributing to the development of intercultural competence on behalf of the students,
respectively to the higher effectiveness of their participation in business communications
in an intercultural environment. The course instruction relies on the situational and the
systems approach.
Evaluation:
The evaluation consists of several components.
FG = 20%OA + 20%IA + 60%WE,
The major elements of the final grade are:
OA = Ongoing assessment
IA = Individual assignments
WE = Written Exam
FG = Final Grade
Prerequisite:
No specific prerequisites
118
INTERNATIONAL BUSINESS OPERATIONS I Part, ECTS 6
BACHELOR
60 hours lectures
Annotation:
The course studies the economic, managerial and legal nature of international trade
transactions (ITT). The stages of ITT realization are examined in detail and their features
are revealed. During the classes the document flow of the ITT is tracked out, offer types
and trade terms are studied, advantages and risks involved in ITT are summarized, and
the importance of the foreign trade regime is worked out. The course examines the varie-
ty of classical ITT - intermediary operations, international leasing, countertrade and spe-
cial operations.
Evaluation:
semester examination, involvement, attendance, control, individual research paper (30
pages).
Estimation scale (100 %): minimum 51 % to pass, i.е. 51-65 % – Satisfactory (3); 66-80
% – Good (4); 81-90 % – Very Good (5); 91 % and over – Excellent (6).
assignments.
The estimation of the individual research paper forms about 30% of the total score.
Prerequisite:
A prerequisite for successful learning process is the knowledge of previously studied sub-
jects as "International Economics", "International Marketing" and "International Manage-
ment". Additional requirements are basic computer skills and Internet literacy.
119
MONETARY UNIONS, ECTS 4
BACHELOR
30 hours lectures
Annotation:
The course “Monetary unions” is intended for students in Bachelor degree “International
Economic Relations”, who chose to study “International Finance” module. The course pre-
sents and analyzes valid lessons for the European monetary union from the history of
monetary unions in the world, as well as contemporary problems of the monetary union in
Europe. There are also topics about the policy of the European Central Bank and the
goals about constructing an adequate strategy for the development of EMU having in mind
important lessons from history, i.e. creating and falling apart of monetary unions.
Evaluation:
The evaluation of the students’ performance is based on two components: 70% of the final
grade is based on the result of the final written exam and 30% of the final grade is based
on an ongoing assessment (participation is class discussions and class projects). The final
exam is in writing in the form of a closed questions test plus 2-3 open questions.
The estimation scale for the written exam is as follows: /100 %/: minimum 59 % to pass,
i.е. Satisfactory /3/; 65-70 % - Good /4/; 71-81 % - Very Good /5/; 86 % and over – Excel-
lent /6/.
Prerequisite:
International Finance, European Integration
120
SUPPLY CHAIN MANAGEMENT, ECTS 4
BACHELOR
30 hours lectures
Annotation:
The course in Supply Chain Management introduces the students to the essence and
specific characteristics of supply chains and their role in the strategic planning and man-
agement process of the individual company. Based on the consistent discussing of sup-
ply chain activities and resources involved in the accomplishment of management tasks,
the students gain knowledge of the tools and elements of managing supply chains. The
course in Supply Chain Management has a strong global and practical focus. The
course discusses the latest trends and developments in the field of global supply chains.
Many case studies and practical examples give the students the opportunity to learn
how to put in practice the concept of Supply Chain Management in various areas of
business.
Evaluation:
pages).
assignments.
The estimation of the individual research paper forms about 30% of the total score.
Prerequisite:
A prerequisite for successful learning process is the knowledge of previously studied
subjects as "Principles of Economics", "Principles of Marketing" and "Principles of Man-
agement". Additional requirements are basic computer skills and Internet literacy.
121
CORPORATE GOVERNANCE AND INTERNATIONAL BUSINESS, ECTS 4
MASTER
45 hours lectures
Annotation
The course Corporate Governance and International business sheds light on
the current developments in the theory and practice of corporate governance. The
main topics of the course are as following: ownership and models of ownership;
the impact of different investors /individual and institutional/ on the developments
of corporate governance; corporate boards and their functions; fiduciary duties of
the board members; independent directors and their role in corporate governance
framework. A special attention is paid to various components of disclosure and
principles of disclosure policy. Stakeholders' engagement in the corporate gov-
ernance is examined from the perspective of OECD principles and the practice
in different countries. Among the topics of the course is the interplay between regu-
lation and self- regulation. The course explores international issues of corporate
governance: EU policy towards corporate governance; regional models in devel-
oped market economies and emerging markets. Latest developments in sustainable
corporate governance/ ESG issues/ within EU and globally are taught.
Evaluation
FG =50%TE + 10% GBSC + 40% IA,
where: FG = Final Grade; TE = Term Exam /case analysis, open and closed ques-
tions/;GBSC = Ongoing assessment ;IA =Individual assignments
Prerequisite
International Business , Basic Law and Basic Finance modules
122
GLOBAL ECONOMY, ECTS 5
MASTER
60 hours lectures
Annotation:
The purpose of the course „Global Economy” is to provide basic knowledge about the global
economy in a practical way, looking at the application of economic theory in the modern
world, emphasising recent trends and developments and putting them in a historical per-
spective. Subject of study are the complex system of economic interactions that occur in the
global economy as well as the various models of economic policies (of the USA, the EU and
Bulgaria in particular, China, Japan, India, Brazil, Russia). The course covers important top-
ics such as international competitiveness of countries, structural transformation and industri-
al policy, international movement of capital, regionalism in the world economy, the interna-
tional monetary system and international financial crises. The up to date knowledge that stu-
dents receive upon completion of the course enables them to analyze ongoing processes
and issues in the global economy, and are essential for the successful functioning of almost
all business activities under the present conditions of increasing globalization.
Evaluation:
Each student is assigned a course project on a particular country’s competitiveness in the
global economy and a presentation on a selected global societal challenge which he/she
presents in class.
Final test – 40%,
Class attendance and participation in discussions – 10%,
Paper – 30%
Presentation – 20%.
Grading scale /100 %/: minimum 51 % to pass, i.е. Satisfactory /3/; 61-70 % - Good /4/; 71-
81 % - Very Good /5/; 86 % and over – Excellent /6/
Prerequisites:
123
GLOBAL STRATEGIC MANAGEMENT, ECTS 4
MASTER
60 hours lectures
Annotation:
The course „Global Strategic Management“ provides research tools, theoretical frame-
works, and experiences to prepare you understand how the global business functions.
The course focuses on successful strategies for global multinationals, but also the rela-
tions of global multinationals, key drivers of globalization with the domestic companies in
host economies. In this respect, besides focusing on global strategies and global innova-
tion, this course will examine the institutional changes in diverse markets, as well as the
role of national and local governments as well as other key stakeholders (think tanks, ac-
ademia, media).
Evaluation:
semester examination, involvement, attendance, control, course paper /10 pages/ and
Prerequisites:
Fundamentals of Management and Marketing
124
GLOBAL SUPPLY CHAIN MANAGEMENT, ECTS 5
MASTER
60 hours lectures
Annotation:
The concept of global supply chains (GSCs) and their management is an integral part
of the business of many companies operating abroad. Increased interest to GSCs from
both academia and business as a new way of doing business, coupled with the
uniqueness of each supply chain, requires learning the specifics of its management in
order to increase the competitiveness of companies involved in international business.
The course “Global Supply Chain Management" (GSCM) introduces the students to
the nature and characteristics of GSCs and their role in the strategic management of
the individual company. Based on the consistent discussing of supply chain activities
and resources involved in their accomplishment, the students gain knowledge of the
tools and elements of managing GSCs. The lectures have a strong practical focus and
a special place is given to the business model and its implementation in real business
practice. The course is focused on the latest trends in GSCM. Many case studies and
practical examples give the students the opportunity to learn about the putting into
practice of the GSCM concept in various areas of international business.
Evaluation:
pages).
Estimation scale (100 %): minimum 51 % to pass, i.е. 51-65 % – Satisfactory (3); 66-
80 % – Good (4); 81-90 % – Very Good (5); 91 % and over – Excellent (6).
The semester exam is in writing in the form of a test including theoretical questions
and assignments.
The estimation of the individual research paper forms 50% of the total score.
Prerequisite:
A prerequisite for successful learning process is the knowledge of previously studied
subjects as "International Marketing", "International Business", "International Manage-
ment", and "Quantitative Methods". Additional requirements are basic computer skills
and Internet literacy.
125
INNOVATION MANAGEMENT, ECTS 4
MASTER
60 hours lectures
Annotation:
The course “Innovation Management” aims to deepen students’ knowledge on innova-
tion management at company’s level as well as to present the public research and in-
novation policy. The course presents a variety of approaches to innovation manage-
ment. The students learn about the innovation impact on business development, audit
methods, an innovation strategy development as an integral part of the business strate-
gy and the preparation of innovative projects supported by public programmes for fund-
ing research and new product/service development. The students acquire skills for
comparative analysis of the public policy. The course provides also knowledge on a
variety of instruments for long-term policy development and the creation of an environ-
ment conducive to research and innovation.
Evaluation:
The course assessment consists of several components: mid-term exam, ongoing as-
sessment, individual assignment and final exam. The final grade is based on a six-point
scale, in which the lowest grade for successful completion of the course is 3.
Prerequisite:
126
INTERNATIONAL BUSINESS, ECTS 5
MASTER
60 hours lectures
Annotation:
The course studies the nature, characteristics and conditions for cross-border economic
activity in different countries and regions as a prerequisite for the successful development
of a modern company. Purpose of the course is practical acquaintance with the specifics
of doing business in various countries and regions, taking into account economic,
political, social, cultural, technological and other factors of the international business
environment. The course provides basic theoretical and practical knowledge and pre-
sents examples of good practices in international business transactions.
Evaluation:
pages).
assignments.
The estimation of the individual research paper forms 50% of the total score.
Prerequisite:
A prerequisite for successful learning process is the knowledge of previously studied sub-
jects as "Principles of Economics", "Principles of Marketing", "Principles of Management"
and "Principles of Finance". Additional requirements are basic computer skills and Inter-
net literacy.
127
SOCIAL MEDIA IN THE INTERNATIONAL BUSINESS, ECTS 4
MASTER
60 hours lectures
Annotation:
The academic course „Social media in the international business” covers one of the
most topical aspects of the business in digital environment and provides students with
knowledge in the field of the main principles and specifics of the marketing strategies
and tactics in this environment. Using analyses and concrete examples, it is being dis-
cussed during the course both creation of digital marketing strategies and their imple-
mentation in social media. An attention is also paid to the integration of those activities
with the other marketing activities of the company, as well as to aspects, related to the
management of feedback.
A combination of different teaching techniques and methods is applied in instruction
such as lectures, discussions, individual assignments, case studies, among other
methods.
Evaluation:
The evaluation method is based on two components:
Developing and analyzing own social media channel for a brand (personal or group
assignment)
Semester examination and involvement in the case studies analyzed during the
course.
Estimation scale (100 %): minimum 50% to pass, i.е. Satisfactory (3); 51-65% - Good
(4); 66-80% - Very Good (5); 81% and over – Excellent (6).
Prerequisite:
Basic marketing course
128
INTERNATIONAL BUSINESS RESEARCH METHODS, ECTS 5
MASTER
60 hours lectures
Annotation:
The course enriches students’ knowledge applying the basic business research methods and
paves the road for successful participation of the students in future team consultancy pro-
jects. The program aims at covering the following major aspects, related to business re-
search methods:
the research process in business; scientific thinking; the research process; the research pro-
posal; ethics in business research;
design strategies; measurement; scaling design; sampling design;
secondary data sources;
survey methods; instruments for respondent communication;
observation studies and experimentation;
data preparation and preliminary analysis;
The general objective of this academic course is to:
- provide theoretical knowledge on the fundamental concepts and the practical applica-
tions of business research models;
- develop basic skills in business research methods concerning design strategies,
measurement, scaling design, sampling design, the sources and collection of data, the analy-
sis and presentation of data.
Marketing, Management, Corporate Finance are modules that students must have studied
previously in order to take this module, or modules that they must study simultaneously with
this module.
Evaluation:
The evaluation method consists of several components. For full time students the final
grade is formed as follows: FG = 50% MTE + 20% OA + 30% IA, where:
FG = Final Grade;
Prerequisite: Fundamentals of Marketing, Fundamentals of Management
129
APPLIED INFORMATICS AND STATISTICS FACULTY
MATHEMATICS AND APPLIED STATISTICS
MATHEMATICS- PART І, ECTS 5
BACHELOR
60 hours lectures
Annotation:
The "Mathematics-part I" course covers the basic calculus. The course emphasises the
key ideas of differential and integral calculus and the creation of practical skills for solv-
ing basic problems in this field, as well as the mathematical interpretation of main con-
cepts and dependencies in economics. Although the course provides standalone training
on the core elements of differential and integral calculus, the examples are chosen to
match the typical models discussed in basic economics courses. The topics of the
course focus on the most important foundations for the application of mathematical
methods and continuous models in economics.
Evaluation:
The evaluation of student’s achievement is based on written tests. The final grade com-
prises the results of two midterm exams and final examination. The midterms and final
exam includes theoretical questions and practical tasks.
The exams are conducted in the form of an electronic test.
Prerequisite:
Algebra, Precalculus
130
MATHEMATICS- PART ІI, ECTS 5
BACHELOR
60 hours lectures
Annotation:
The course "Mathematics - Part II" covers linear algebra, linear optimization and proba-
bility theory. The course topics are aimed not only at acquiring basic knowledge in these
fields of mathematics, but also at the theoretical training of students for the next courses
in statistics, econometrics and other courses, as well as at demonstrating a number of
applications of the mathematical methods and discrete models in economics.
Evaluation:
The evaluation of student’s achievement is based on written tests. The final grade com-
prises the results of two midterm exams and final examination. The midterms and final
exam includes theoretical questions and practical tasks.
The exams are conducted in the form of an electronic test.
Prerequisite:
Elementary algebra and set theory, Calculus.
131
STATISTICS, ECTS 5
BACHELOR
45 hours lectures
Annotation:
The course “Statistics” aims to introduce students to basic knowledge of Statistics as well
as opportunities and applications of the statistical methodology used in economic and so-
cial research. The scope of the course includes basic aspects of statistical methodology.
Its structure is subject to logical coherence of the main types of problems solved under the
characterization of mass phenomena and processes in socio-economical field. The topics
cover: the nature and goals of statistics; statistical approach of studying the mass phenom-
ena; basic concepts and definitions; statistical research; statistical methods for analyzing
empirical frequency distributions, methods for statistical inferences, methods for studying
relationships, methods for analyzing time series.
Evaluation:
FG = 0.2 MTE + 0.7 OA + 0.1 IA,
where:
FG = Final Grade;
Prerequisite:
For good understanding the studied matter it is advisably for students to have basic
knowledge of Economics and Mathematics.
132
STATISTICAL INFERENCE AND RELATIONSHIPS, ECTS 6
BACHELOR
Annotation:
The academic course „Statistical Inference of Relationships” covers the key contempo-
rary statistical methods for statistical estimation of parameters, statistical testing of hy-
potheses and exploring factor and other relationships in the socio-economic sphere,
their application in practice and problems. The focus is on the various methods of analy-
sis. The matter has taken into consideration the different levels of presenting the varia-
bles. The analysis of the relationships of the weak, mixed and strong scales of measur-
ing the phenomena is presented consecutively. Most of the methods of analysis of rela-
tionships covered in this course are presented by matrix algebra tool.
The course is dedicated to the idea of the comprehensive knowledge process, incorpo-
rated in each statistic research.
Evaluation:
The evaluation
nation, involvement, attendance, control, course paper /max 20-25 pages./
assignments.
Prerequisite:
Basic Statistics course
133
STATISTICAL ANALYSIS OF TIME SERIES, ECTS 6
BACHELOR
Annotation:
The course aims in providing the undergraduate students in Business studies with rele-
vant knowledge and understanding of the basic methods for time series analysis. It co-
vers a range of fundamental techniques traditionally applied for the purposes of statisti-
cal analysis of business data in the form of time series. A selection of statistical methods
typically applied for the description, exploration, and forecasting of the expected dynam-
ics of time series are considered. The course content covers the following basic areas:
elementary statistical methods for time series analysis; analysis of trending time series;
analysis of seasonal time series; forecasting of time series, evaluation of forecast errors;
introduction to regression analysis with time series data.
Evaluation:
The assessment method involves a written exam that includes two components: (1) test;
(2) practical problem of interpreting empirical results. The final mark is based on the
standard 6-point scale with a minimum mark of “Satisfactory /3/” for a successful com-
pletion of the course. The evaluation scale is defined as follows: 41-55% for Satisfacto-
ry /3/; 56-70% for Good /4/; 71-85% for Very Good /5/; over 85% for Excellent /6/.
Prerequisite:
Undergraduate courses in: Mathematics; Statistics; Informatics.
134
ECONOMETRICS, ECTS 5
BACHELOR
45 hours lectures
Annotation:
The course aims in providing the undergraduate students with knowledge and skills
about the basic methods for conducting empirical economic analysis. The study of this
course reviews the information provision as well as the main statistical methods used for
estimating econometric models. It covers the basic topics of regression analysis, estima-
tion of linear and non-linear models, and their diagnostics. Additional focus is put on
some basic methods for conducting dynamic econometric analysis. The scope of the
course includes fundamental aspects of econometric analysis. The content reflects the
undergraduate level of the program and focuses on a collection of methods and applica-
tions that reveal the analytical potential and capabilities of the basic econometric mod-
els. The course content is allocated to 13 topics that cover the core elements of an un-
dergraduate course in Econometrics. Skills for conducting basic econometric analysis
are acquired through individual work on practical assignments using standard worksheet
software (MS Excel) under the supervision of the lecturer.
Evaluation:
FG = 0.7 OA + 0.3 IA,
where:
FG = Final Grade;
completion of the course is 3. Converted to the ECTS the grading scale the grades are
as it follows:
Prerequisite:
For good understanding the studied matter it is advisably for students to have basic
knowledge of Economics, Statistics and Mathematics.
135
INFORMATIOM AND COMMUNICATION TECHNOLOGIES
INFORMATICS, ECTS 5
BACHELOR
Annotation:
The course provides basic knowledge of trends in information technology and their
application in economics. The course provides in-depth knowledge of the architec-
ture of business information systems technologies for their development and basic
principles and operation.
In seminars students gain knowledge of a higher level of automation of different
activities and tools in Microsoft Office in business problems. Emphasis on tech-
niques from a higher level to create documents, create spreadsheets and perform
business analysis through them, presenting information and build web solutions.
Evaluation:
For full time students the final grade is formed as follows (please define the valua-
tion method):
FG = 50%GBSC + 50%МТЕ,
where:
FG = Final Grade;
136
THEORY AND IMPLEMENTATION OF OPERATING SYSTEMS, ECTS 6
BACHELOR
Annotation:
The course aims to provide theoretical and practical knowledge in the design and imple-
mentation of operating systems. The material, included in the course, presents basic
classifications of Operating Systems Concepts – Processes, Deadlocks, Memory Man-
agement, Input/Output, Files, Security, The Shell and Systems Calls.
Students are acquainted with all the components of a operating system, their main char-
acteristics, behavior and event use, their concrete realization in the environment and
technology, currently selected for practical work in the course. Theoretical and practical
skills of students with complementary knowledge about best practices and design princi-
ples of modern operating systems.
Evaluation:
FG = (0,5 * WE) + (0,25 * CW) + (0,25 * PT)
where
FG = Final grade
WE = Written exam
CW = Coursework
PT = Practical test
Prerequisite:
137
COMPUTER ARCHITECTURE, ECTS 6
BACHELOR
Annotation:
Arithmetic fundaments and numeric system are presented. The decimal, binary and hex-
adecimal numbering systems are examined with emphasis on the binary system, which
is the foundation of all digital designs and implementations. The conversion from one
number system to another is studied. The principles of Boolean algebra are examined,
and also the representation of numbers in computers. Boolean variables and functions,
and basic digital operational devices are reviewed. Attention is paid to how performance
of computing systems is measured with the description of various metrics, thus applying
the quantitative approach to computer architectures. The subject also considers building
the data path, pipelining, the interrupt system, page organization of memory, types of
memories and memory hierarchy for computer systems. The students are taught the
basic blocks and interfaces of personal computers and the functioning of I/O devices.
Brief review of GRID systems and supercomputers is also given
Evaluation:
FG = 0.7 MTE + 0.2 GBSC + 0.1 IA,
where:
FG = Final Grade;
Prerequisite: None
138
DATABASE PROGRAMMING, ECTS 6
BACHELOR
Annotation:
The course aims to acquaint students with additional opportunities provided by the man-
agement of databases, to create application server software and programming to create
applications with multi-tiered architecture. Emphasis is placed on procedural language
extensions to SQL, additional techniques for managing and manipulating data as stored
procedures, user defined functions and views, theory and practical application of models
and transaction management in the competitive job applications with database capabili-
ties of embedded languages programming.
In the curriculum is the acquisition of theoretical knowledge and practical skills in the se-
lection of tools and techniques, their design and implementation of additional programs
in complex databases. Each of the themes of the curriculum is complemented with de-
velopment issues and case studies during the seminars.
Evaluation:
For full time students the final grade is formed as follows :
FE = 0,4 * ET + 0,6 * IS
where
FE = final exam
ET = assessment of the exam test
CS = current control (weekly assignment and theoretical test)
Prerequisite: None
139
DESIGN AND IMPLEMENTATION OF USER INTERFACE, ECTS 6
BACHELOR
Annotation:
mentation of applications with a graphical user interface. The material included in the
course presents basic classifications of the types of applications and types of user inter-
face, focusing on their essential characteristics and application areas, and reasonable
set of criteria for selecting the type of application or interface.
Students get acquainted in detail with all the visual components of a user interface, their
main characteristics, behavior and case of use, and their implementation in a specific
environment and technology currently selected for practical work on the course. Theoret-
ical and practical skills are complemented with knowledge on best practices and design
principles of user interface.
Evaluation:
For full time students the final grade is formed as follows (please define the valuation
method):
FG = (0,3 * WE) + (0,30 * CW) + (0,30 * IT)
where
FG = final grade
WE = written exam
CW = coursework
PT = interim tests
Prerequisite: None
140
DATABASE DESIGN AND IMPLEMENTATION, ECTS 6
BACHELOR
Annotation:
The course "Databases" has been studied by students in Business Informatics since
1985. In recent years it has undergone changes associated with technological develop-
ments in this area.
The aim of the course is to acquaint students with the theory and practice of databases,
their design and their use in the computer information systems.
Lectures cover the basic concepts in the field of databases and database management
systems; data models, including relational data model; design of databases, including
the creation of conceptual, logical and physical data model; normalization; language
SQL (commands for creating, modifying and removing objects in the database; com-
mands for inserting, updating, deleting and selecting data from the database); transac-
tions, recovery and concurrency management; performance management.
The exercises are held in computer classes and are practically oriented.
Evaluation:
The course evaluation consists of several components.
FG = (0,5 * WE) + (0,25 * CW) + (0,25 * PT)
where
FG = Final grade
WE = Written exam
CW = Coursework
PT = Practical test
Prerequisite:
Basic Statistics course
141
BUSINESS COMMUNICATIONS, , ECTS 4
BACHELOR
Annotation:
The main purpose of the discipline is to improve knowledge and skills for effective com-
munication in the business environment that is necessary to build professionalism
among future employees. The most important skill what all professionals need to have to
be successful in their businesses today is to communicate effectively with others. Every-
one should learn how to establish successful contacts with others: to be well under-
stood, to receive the necessary support, to be able to introduce an influence, to be able
to communicate effectively through both oral and written forms of communication. The
level of human culture and knowledge of formal business communications in big extend
determine the conditions for business success.
By educating and preparing future professionals in the field of communications organiza-
tions could be transformed and introduce a corporate culture with a typical attitude, be-
havior and approach. In most cases this is a critical requirement for the organizational
development.
The motto of this discipline may just be briefly presented as follows:
The ability to communicate is not an innate quality, it must be learned.
Evaluation:
method):
FG = 10%*MTE + 40%*GBSC + 50%*IA,
where:
FG = Final Grade;
Prerequisite: None
142
BUSINESS PROCESSЕS AND MODELS, ECTS 6
BACHELOR
Annotation:
The course "Business Processes and Models" is design for students in Business Infor-
matics and the course content takes into account the fact that these specialists will not
only design, but will also implement, support and manage BPM (Business Process Man-
agement) systems.
Within the course, particular attention is paid to the principles, organization and leading
technology for the choice, implementation and management of BPM systems. Particular
attention is paid to the modeling, implementation and monitoring of business processes
within an organization, with the help of BPMS.
The basic pillars of the theory and practice of managing BPMS are taught within the
course. At the same time, active forms of learning (such as practical exercises, in which
the theoretical knowledge is consolidated and practical skills and professional habits in
the use of BPMS are gained) are held.
Evaluation:
method):
FG = (MTE + GBSC + 28CP,
where:
FG = Final Grade;
CP = Course Project.
Prerequisite: None
143
CLIENT-SERVER AND WEB SERVICES APPLICATIONS, ECTS 4
BACHELOR
Annotation:
The course aims to provide students the basic technologies used in building three-tier
client / server architecture of an information system. The presentation of tools and meth-
odology development are in line to obtain the skills to identify and solve specific infor-
mation problems. Selected teaching strategy is to create skills for students to explore
literature and to explore the problem originated information and finding the right tools to
solve it. Overall, the course aims to develop additional skills to build complex three-layer
systems based on client / server technologies. Previous skills in the development of in-
formation systems are a prerequisite, as this discipline extends and deepens the already
acquired knowledge of the disciplines, "Design of Information Systems" and
"Fundamentals of the development of application software systems."
Evaluation:
Exam includes two estimates with equal weight - the exam, held in the form of test and
practical development of a real problem.
Prerequisite:
Students to have training in programming, using programming environments and
knowledge of basic algorithms and data structures
144
DEVELOPMENT OF APPLICATION SOFTWARE SYSTEMS, ECTS 6
BACHELOR
Annotation:
The course "Development of application software systems " is consistent with the fact
that the majority of these specialists will develop, localize and implement application
software.
During the training course the main attention is paid to the technology of creating appli-
cations, the types of data organization simple and aggregate data and methods for their
manipulation. A detailed review of the various aspects of managing the sequence of ex-
ecution of the programs of potential errors and exceptions. The problems are analyzed
in close relation to the scale of the development application system and the approach
chosen for its creation. Special attention is paid to the implementation of access to data-
bases applications with modern multitier architecture.
Basics of theory and practice in the development of application software systems are
exposed in the lectures. Along with it are implemented and active forms of training such
as practical exercises in which specify and reinforce the theoretical knowledge and prac-
tical skills and professional skills in the creation of applications.
Evaluation:
method):
FG = 0.4*. MTE + .0.2*. GBSC + ..0.4*. IA,
where:
FG = Final Grade;
Prerequisite: None
145
IMPLEMENTATION PROGRAMMING MODELS IN MOBILE SYSTEMS, ECTS 4
BACHELOR
Annotation:
The subject “Implementation programming models in mobile systems” is a new discipline
in the curriculum of students in Business Informatics. The course will provide to the stu-
dents modern concepts and technologies for developing mobile applications.
In this discipline it will be considered key components in the development process of
mobile applications. The course will cover topics such as HTML5, JavaScript, jQuery,
jQuery Mobile and other web and mobile development technologies. It will be presented
a variety of cross-platform mobile applications development. The lectures and the semi-
nars will provide knowledge for creating mobile applications for different operating sys-
tems such as Android, iOS, Windows Phone 8 and etc. The course should end with de-
velopment of a project that the students will present to the audience.
Evaluation:
FG = 0,5 * MTE + 0,5 * IA,
where:
FG = Final Grade;
Prerequisite: None
146
IMPLEMENTATION PROGRAMMING MODELS IN WEB SYSTEMS, ECTS 4
BACHELOR
Annotation:
The discipline presents Internet programming language Java in combination with other
languages and programming tools on the Internet for development of web applications. It
is a basis for further training of students of "Business Informatics" - "Bachelor" degree.
The aim of the course is future-informatics specialists to acquire theoretical knowledge
and practical skills in the process of design and implementation of software with object-
oriented language Java, as well as a variety of software technologies, specifically de-
signed for the development of business applications on the Internet.
Lectures discuss theoretical issues that are specific to the methods and means to devel-
op effective business applications on the Internet.
The seminars are held in individual problem solving based on object-oriented program-
ming.
Evaluation:
FG = 05, * MTE + 0,5 * IA,
where:
FG = Final Grade;
Prerequisite: None
147
INFORMATION SYSTEMS DESIGN, ECTS 6
BACHELOR
Annotation:
With the development of information systems and their intensive use, as well as their
scalable expansion, the management of organizations began to seek the support of
common methodologies for designing IS in order to improve results, increase the effi-
ciency of developing information systems solutions and justify the investments.
The study of methodologies for information systems design is aiming to cover the nature
and characteristics of the activities related to construction and development of systems
and to focus on the understanding that the methodology is not just a set of different ele-
ments. It is usually based on a comprehensive management and whole organization phi-
losophy to building an information technology solution. Knowing different methodologies
is the key for appropriate choice of the most successful approach. At the surface, meth-
odologies can differ in the recommended techniques or contents of the individual stages,
but in deep understanding, their differences are profoundly fundamental.
The main objective of the course is to study the nature and specificity of the analysis,
design and development of information systems to achieve better results from the tech-
nological solutions implementation for more efficient operation and management of the
business and the whole environment.
Evaluation:
FG = 0,5 * MTE + 0,25 * GBSC + 0,25 * IA,
where:
FG = Final Grade;
Prerequisite: None
148
INFORMATION SYSTEMS DEVELOPMENT AND ADMINISTRATION, ECTS 4
BACHELOR
Annotation:
The course aims to familiarize students with the theoretical and methodological aspects
of the development and implementation of integrated information systems. Learning con-
tent is divided into 14 topics, which subsequently provides the performance of individual
stages of software development, namely the study of the subject area, definition of sys-
tem requirements, description and modeling of business processes, common architec-
ture of the development application, conceptual and physical data models, design of in-
dividual elements of the database, business logic and user interfaces, testing and sys-
tem integration. The course provides an acquisition of theoretical knowledge and practi-
cal skills in research, analysis, design, development, implementation and operation of
integrated information systems. Each of the themes of the educational content is com-
plemented with development issues and case studies during the seminars.
Evaluation:
FG = 0,5 MTE + 0,5 IA,
where:
FG = Final Grade;
Prerequisite: None
149
INFORMATION TECHNOLOGY IN FINANCIAL SYSTEMS, , ECTS 4
BACHELOR
Annotation:
The course aims to familiarize students with the latest advances in computer information
systems in the financial system. Students are familiarized with the structure of the finan-
cial system and its participants. Special attention is paid to organization of computer sys-
tems in the banking sector. The course examines problems of decentralization and in-
teroperability of information systems. The course pays attention at the analysis of infor-
mation flows, the processes in the banking system and the life cycle of software applica-
tions. The course turns attention in trends in the use of the main types of operating sys-
tems in banking area, the regulation of payment systems and their species. The course
focuses on payment systems and their characteristics, as well as technologies for differ-
ent types of electronic cards. The course discusses the systems for credit risk assess-
ment and systems for servicing of rating agencies.
Evaluation:
FG = 0,5 MTE + 0,5 IA,
where:
FG = Final Grade;
Prerequisite: None
150
INTERNET TECHNOLOGIES, ECTS 6
BACHELOR
Annotation:
The “Internet Technologies” gives the work fundamentals in the Internet environment, as
well as basic skills for designing Web sites.
The course is aimed at graduating economists to master theoretical knowledge and
practical skills in designing, developing and maintaining complex Web sites through
HTML, JavaScript and CSS.
The lectures present the theoretical topics about the emergence and development of the
Internet, principles of work with hypertext and hypermedia, basics of HTML, JavaScript
and CSS.
The experimental labs consider individual tasks for designing Web sites.
Evaluation:
Exam includes two estimates with equal weight - the exam, held in the form of test and
practical development of a real problem.
The formula for the formation of the final grade is as follows:
FE = 0,5 * ET + 0,5 * IS,
FE = final exam
IS = assessment of the presentation of individual assignment
Prerequisite None
151
MULTI TIRED WEB APPLICATIONS, ECTS 4
BACHELOR
Annotation:
The course " Multi tiered web applications " is designed for students in "Business Infor-
matics." Specialty. During the training course the main attention is paid to developing
applications with ASP.NET MVC platform and language C #, best practices in writing
web applications and upgrade existing base in C # programming
The basic concepts related to planning the structure of the web application, the general
concepts of ASP.NET MVC, data caching, database access using Entity Framework.
Basics of theory and practice in the development of MVC Web applications are dis-
played in the lectures. Along with it are implemented and active forms of training such as
practical exercises in which specify and reinforce the theoretical knowledge and practical
skills and professional skills in creating ASP.NET MVC applications
Evaluation:
method):
FG = ( MTE + GBSC + 2* IA) / 4,
where:
FG = Final Grade;
Prerequisite: None
152
NETWORKS AND TELECOMMUNICATIONS, ECTS 6
BACHELOR
Annotation:
The basic models of networking – client-server and peer-to-peer are presented. A proper
attention is given to network software and hardware. The OSI and TCP/IP reference
models are reviewed with a comparison between them. The theoretical basis for data
communication is explained. Various guided transmission media are presented. Wire-
less transmission, communication satellites and mobile telephones are studied. Error
correction and error detection are explained with special attention to the Hamming code
and CRC. In addition to the data link layer, the medium access control sublayer is re-
viewed, as well as Ethernet and Wireless LAN. Various routing algorithms are given.
The Network layer is examined with the IP protocol, subnets, NAT, IPv6, and other pro-
tocols. The transport layer and its services are explained together with TCP, UDP. Appli-
cation layer protocols like DNS, E-mail are presented. The course ends with network se-
curity, cryptography and different types of security algorithms.
Evaluation:
FG = 0.7 MTE + 0.2 GBSC + 0.1 IA,
where:
FG = Final Grade;
Prerequisite: None
153
PRINCIPALS OF PROGRAMMING AND ALGORITHMISATION, ECTS 6
BACHELOR
Annotation:
The discipline has a goal to present the general principles of creation of algorithms, as
well as the of the programming, on the base of Java language. The presented infor-
mation has to lead to creation of knowledge in formulating of algorithms for different real
situations, and for development of program language expressions of those algorithms.
The program development will lead to resolving of real practical problems. The course
has a strategy to create students’ skills for researching of real problems via analyzing
and development algorithms and their conversion to Java programs for testing and im-
plementation. Knowledge of other programming languages would be a good basic start
for comparison and analogies.
The course content is prepared in different themes, which sequence presents the basic
Java language constructions, basic algorithms and main concepts in the field of creation
and analysis of algorithm. Each one of them is presented via its syntax, e.g. formal lan-
guage requirements and areas of implementation. The presented examples have a goal
to demonstrate the purpose and complexity of the language constructions.
At the end of the course each student has to have an essential amount of knowledge for
creation of its course assignment.
Evaluation:
FE = 0,4 * ET + 0,6 * CS
where
FE = final exam
ET = assessment of the final exam (test)
CS = current control result, calculated including weekly homework sand theo-
retical tests
Prerequisite: None
154
PRINCIPLES OF BUSINESS INTELLIGENCE SYSTEMS, ECTS 4
BACHELOR
Annotation:
The main objective of the course "Principles of Business Intelligence Systems" is to pre-
sent and explain the term "business intelligence" as a set of architectures, tools, data-
bases, applications and methodologies by which business managers and analysts in or-
ganizations can receive a quick and easy access to any available data in the company,
possibly in real time, as well as the appropriate processing and analysis of these data to
support decision management. Emphasis is placed on the architecture and components
of the BIS, including transactional systems, tools for ETL (Extract Transform Load), data
warehouses, analytical tools for data processing, methods and tools for presenting the
results.
The course aims at studying the nature and specifics of business intelligence systems
as an environment for the timely provision of quality information to support the decision
management process.
Evaluation:
method):
FG = 10%*MTE + 40%*GBSC + 50%*IA,
where:
FG = Final Grade;
Prerequisite:
155
PRINCIPLES OF ERP SYSTEMS, ECTS 4
BACHELOR
Annotation:
The course aims to provide theoretical and practical knowledge in the choice, customiz-
ing and implementation of ERP systems. The material, included in the course, presents
basic classifications of ERP Systems - Customizing, Management, Administering, Secu-
rity and Best practices and principles for designing ERP systems.
Students are acquainted with all the live cycle of a ERP system, their main characteris-
tics, behavior and event use, their concrete realization in the environment and technolo-
gy, currently selected for practical work in the course. Theoretical and practical skills of
students with complementary knowledge about best practices of customizing, manage-
ment and administering ERP systems.
The exercises are held in computer classes and are practically oriented.
Evaluation:
FG = (0,5 * WE) + (0,25 * CW) + (0,25 * PT)
where
FG = Final grade
WE = Written exam
CW = Coursework
PT = Practical test
Prerequisite: None
156
OBJECT-ORIENTED PROGRAMMING, ECTS 6
BACHELOR
Annotation:
The course aims is to students to have deep knowledge in programming in JAVA for
concepts of object-oriented programming, multi-threaded programming, abstraction illus-
trated the ideas of design patterns and generics.
The course is designed as 8 separate topics. In each of them the basic concepts syntac-
tic features of the programming language, standard situations and use of concrete ex-
amples are represented. The demonstration of the specificity is made based on an ex-
ample in order to show the complexity in use and a good programming style. These
should be used by students to solve their individual assignment. At the end of the course
each student must have a considerable amount of individual assignment covering basic
concepts.
Evaluation:
FE = 0,4 * ET + 0,6 * CS
where
FE = final exam
CS = current control calculated including weekly HomeWorks and theoretical
tests
Prerequisite:
The requirement is students to have a common training in the field of informatics and
principles of algorithmisation and programming language JAVA
157
SYSTEMS FOR STRATEGIC CORPORATE MANAGEMENT , ECTS 6
BACHELOR
Annotation:
The main goal of the course is to introduce to the students the contemporary concep-
tions of strategic corporate management and the new information technologies support-
ing managers at different management levels. The course will provide knowledge about
corporate performance management and practical instruments for measuring business
performance. The perception of corporate performance from different perspectives will
be discussed, focusing especially on the management and control perspective. The Bal-
anced Scorecard methodology will be introduces, and the instruments supporting the
strategy implementation - Strategy Maps and Key Performance Indicators. The estab-
lished rules and good practices for dashboard design and information visualization will
also be presented. Selected case studies will be used in the teaching process to com-
plement the theoretical knowledge. Specialized software solutions will also be used in
the seminar classes.
Evaluation:
method):
FG = 30%*MTE + 20%*GBSC + 50%*IA,
where:
FG = Final Grade;
Prerequisite: None
158
TECHNOLOGIES FOR BUILDING WEB SYSTEM, ECTS 6
BACHELOR
Annotation:
mentation of web business applications using ASP.NET Web Forms technology. The
material, included in the course, presents all steps of server side and client side compo-
nents development. Students are acquainted with page life cycle and the possibilities to
integrate custom processing in it. A significant part of this course is dedicated to the
problems of data access organization and implementation from a web application. Gen-
eral concepts of developing and using web components templates, themes, Bootstrap
css and controls are discussed. Application of Ajax technologies in user interface imple-
mentation is presented
Theoretical and practical skills of students are provided with complementary knowledge
about best practices and design principles of web application development. The course
"Technologies for web systems development " is a continuation of training in the course
"Development of application software systems."
Evaluation:
method):
FG = 0.4*. MTE + 0.2*. GBSC + 0.4*. IA,
where:
FG = Final Grade;
Prerequisite: None
159
BUSINESS FACULTY
ECONOMICS OF ENTERPRISE /BUSINESS ECONOMICS, ECTS 5
BACHELOR
60 hours lectures
Annotation
The purpose of the course is to provide systematic knowledge about the enterprise as a
major structural and economic unit of the national economy. The course focuses on get-
ting students’ knowledge about the enterprise as a system (integrity) with a certain struc-
ture, functions, resources used and the process of their transformation into finished
products and services.
The course gives insight into the various mechanisms through which an enterprise trans-
fers knowledge, technology, resources and know-how from the external environment to
the enterprise. Students also learn about the basic economic decisions that are taken in
the phases of the life cycle of a business.
Determining the value of the enterprise as well as business efficiency evaluation com-
plements the students' knowledge about the relationship of the results of operations of
enterprises with their competitiveness and the interests of capital owners. In seminars
are obtained certain skills for comparative analysis and justification of economic and or-
ganizational decisions.
Evaluation
grade is formed as combination of: Term Exam; Ongoing assessment (lectures attend-
ance and in-class participation) and Individual assignments (15 pages’ paper presented
in the class within 20 minutes’ presentation).
Term exam is multiple choice test of 30 questions. It brings 60% to the final grade.
Individual assignment brings 30% to the final grade. It is done separately for paper con-
tent and paper’s presentation.
Estimation scale /100 %/: 51% to pass with Satisfactory /3/; 61 – 70 % - Good /4/; 71 –
80% - Very Good /5/; up 81% - Excellent /6/.
Prerequisite:
No
160
BUSINESS MANAGEMENT, ECTS 6
BACHELOR
60 hours lectures
Annotation:
1. The course „Business management“ is taught to students enrolled in “Business eco-
nomics taught in English“ degree programme for “bachelors” EQD, as of 2015-2016 ac-
ademic year.
Content description:
It encompasses elements, structures and processes in the management of business or-
ganizations (firms). Students receive systematic scientific knowledge in corporate man-
agement, necessary for their professional mental programming. It tracks the evolution of
management theory. Current approaches and theoretical issues of current management
theory are presented, too. Extensive classification of managerial functions is given and
functions’ scope is determined. Firm’s objectives and criteria of efficiency are dwelled on
here. Classic and modern organizational designs are described. Three groups of man-
agement methods are illustrated: an administrative one, an economic one and a socio-
psychological one. Generic management processes are followed: formation of manage-
rial impacts, managerial decision-making, solving of problems and conflicts, implementa-
tion of organizational communications and change management.
Language of instruction: English.
Evaluation:
semester examination, involvement individual/ team activities, attendance, a course pa-
per /min 12 – max 15 pages./
assignments.
Prerequisite:
Economics of the firm, Management basics
161
BUSINESS PROCESSES, ECTS 4
BACHELOR
45 hours lectures
Annotation:
The course Business Processes on acquiring knowledge about processes in the busi-
ness organization, their management, the use of information systems for the manage-
ment of these processes and from there the whole organization. The main subject of the
discipline is the management of business processes, the different methods, principles,
techniques and tools to support the management of the whole business organization. It
affects the use of software systems for business process management as a competitive
advantage and increasing the efficiency of business organizations.
The course provides an opportunity for acquiring up-to-date and practical skills for the
students in their professional realization, which are obligatory in the fast developing
competitive business environment.
Evaluation:
semester examination, involvement, attendance, control, course paper /max 20-25 pag-
es./
FG = 60%* WE + 20%* GBSC + 20%* IA,
where:
FG = Final Grade;
WE = Written Exam;
assignments.
Prerequisite:
Business Process Management course
162
NNOVATIONS AND INVESTMENTS IN BUSINESS, ECTS 5
BACHELOR
60 hours lectures
Annotation:
The course aims at bringing interdisciplinary knowledge to students in the field of inno-
vation and investment management. Since many projects and initiatives in business or-
ganizations have been related to investment and innovation, both fields are intercon-
nected and their link and common understanding is essential. In addition, innovation
management always include investment knowledge and vice versa, investments are
usually connected to implementation of some kind of innovation. The course includes
some basics of investments in business such as measurement technics, capital budget-
ing and writing investment proposals and also some basics of innovation management
such as practicing innovation mix: developing innovation strategy, simulating innovation
process, and discussing innovation models.
The course provides students with the knowledge of:
• Creating and managing innovation projects
• Making budgets for investment projects
• Innovation management theory
• Building innovation strategy and innovation process
• Performing cost-benefit analysis
The course will help students acquire skills such as:
• Investment assessments
• Innovation management
Evaluation:
The course assessment consists of several components: a Mid-Term Exam; an ongoing
assessment and an individual assignments based on a course work.
Prerequisite:
No prerequisites.
163
DIGITAL BUSINESS, ECTS 4
BACHELOR
45 hours lectures
The academic course „Digital Business” includes fundamental and applied knowledge in
the field of digital business and E-commerce marketing. Focuses on the mechanisms of
influence of internet and Web in doing digital business as well as E-commerce market-
ing. The course aims at forming knowledge in doing business on Internet with main con-
centration on E-commerce marketing. Some important topics of the course are: Introduc-
tion to E-Commerce, E-commerce Business Strategies, E-commerce Marketing and Ad-
vertising, Online Media, Online Communities, B2B E-commerce etc.
Evaluation:
semester examination, and course paper /max 20-25 pages./
Estimation scale /100 %/: 100-80%– Excellent /6/, 79-70% - Very Good /5/; 69-60%-
Good /4/;59-50% - Satisfactory /3/, Bellow 50%- Poor/2/
assignments.
Prerequisite:
Basic Marketing Cource
164
MARKETING RESEARCHES, ECTS 4
BACHELOR
45 hours lectures
Annotation
The basic aim of the course is to provide basic knowledge about the processes, meth-
ods and tools to study the behavior of market participants, including the implementation
of consumers and competitors. It focuses on the main directions of conducting marketing
research as students get acquainted with the latest achievements in this field and best
practices in leading companies from developed countries.
The purpose of training students is adapted to acquire and specified knowledge and
skills for designing, implementing, analyzing and evaluating the information gathered by
market research company.
Specific knowledge of the course and acquired skills in various forms of assessment of
students, and are entirely in the context of competitiveness of companies and more ac-
curately - providing a sustainable competitive advantage by competitive products.
Evaluation
Prerequisite:
Basics of Marketing, Basics of statistics.
165
MARKETING ORGANIZATION, ECTS 4
BACHELOR
45 hours lectures
Annotation
The basic aim of the course is to provide mostly practical knowledge about the scope
and content of the marketing process and to state the usage of marketing approach to
the business management of the company.
The purpose of training students is adapted to acquire and specified knowledge and
skills needed for future employment-related analyzes, evaluations and improve the mar-
keting organization within the management process in business enterprises.
Conducting practical education is a prerequisite for understanding the real activities with-
in the marketing process; division of different marketing task; comparing the digest in the
learning process with the actual state of Bulgarian law
Evaluation
Prerequisite:
Basics of Marketing, Marketing management.
166
RESOURCE MANAGEMENT, ECTS 6
BACHELOR
60 hours lectures
Annotation:
The academic course „Resource Management” is dedicated students to learn that this
type of management is powerful tool for policy analysis and formulation, and has consid-
erable potential in natural resource policy and programme development. The students
will learn the approach for understanding a management system, and changes in it, by
identifying key actors or stakeholders and assessing their respective interests in that
system.
The course covers the knowledge of cross-cutting systems and stakeholder interests in
recourse management. Natural or physical systems, such as aquifers and watersheds,
are frequently central to natural resource or environmental problems but cut across so-
cial, economic, administrative and political units. Such problems are likely to bear on a
large number of different stakeholders - individuals, communities, commercial bodies
and government departments at local, regional and national levels - with different agen-
das and sets of interest. The students will gain knowledge for the classification of Trade-
offs and Conflicts at different levels and to apply in practice methods of Joint manage-
ment (co-management), Adaptive management and Integrated management.
The course is dedicated to the idea of the comprehensive knowledge process, incorpo-
rated in management and management systems.
Evaluation:
The evaluation
nation, involvement, attendance, control, course paper /max 20-25 pages./
The semester exam is in writing in the form of an open question test including theoretical
questions and assignments.
Prerequisite:
Basic management course
167
MANAGEMENT OF SMALL AND MEDIUM ENTERPRISES, ECTS 4
BACHELOR
30 hours lectures
Annotation:
The academic course „Management of small and medium enterprises” gives basic theo-
retical knowledge in management of small and medium enterprises. The course covers
definition, characteristics, barriers and opportunities of SMEs and family business. The
focus is set on the, strategic management in SMEs and the strategic management pro-
cess. The course includes lectures dedicated to entrepreneurship and SMEs – definition,
characteristic, qualities of the entrepreneur, such as entrepreneurship process.Some
issues as Sustainable Development and SMEs, SMEs and leadership, organizational
consulting in SMEs, best practices and winning strategies in SMEs, bad practice leading
to SMEs failure, innovation and SMEs, small business management in different econom-
ic sectors are included in the course program.
Evaluation:
The evaluation method is based on complex final estimation, comprising the results of
semester examination, involvement, attendance, control, presentation.
The semester exam is in writing in the form of a theoretical questions and tasks.
The estimation of the presentation forms about 30 % of the total score.
Prerequisite:
Basic course in Management
168
ORGANIZATIONAL CULTURE, ECTS 6
BACHELOR
45 hours lectures
Annotation:
1. The course „Organizational culture“ is taught to students enrolled in “Business eco-
nomics taught in English“ degree programme for “bachelors” EQD, as of 2015-2016 aca-
demic year.
2. Content description:
Its purpose is to broaden and deepen students’ knowledge and skills in the field of socio-
psychological methods for management in the organization that represent an integral
part of the arsenal, used by successful business leaders. Clarifying the essence of firm
culture is achieved through consistent application of content, functional and problematic
approach. On this basis important definitions of organization culture are justified. Differ-
ent concepts of organization culture are presented, i.e. levels, models and important ty-
pologies. Ways of studying the dominant organization culture and mechanisms for its
emergence and change are reviewed. Also key aspects of organization culture are de-
scribed, predetermining the survival and / or the successful development of the entity as
a whole and in particular of personnel groups such as vision, mission and creed, social
responsibility, business etiquette, relations "manager-subordinate" and relations among
colleagues.
3. Language of instruction: English.
Evaluation:
semester examination, personal involvement tasks, attendance, a course paper /min 12
– max 15 pages./
assignments.
Prerequisite:
Business Management
169
HUMAN RESOURCE MANAGEMENT, ECTS 6
BACHELOR
60 hours lectures
Annotation:
The purpose of the course is to provide systematic knowledge of human resource man-
agement as the most important “capital” of the business organization. The objectives of
the course is to develop an understanding of the role of the human resources (HR) func-
tion in an organization, to disclose the personal, organizational and societal objectives of
HRM. The course helps students to identify the versatile functions of HRM like human
resource planning, job analysis, staffing, orientation, training and development, perfor-
mance appraisal, career planning, compensation, benefits, labor relations, and record
keeping. In this basis is better understood the role of HR within the functioning of the or-
ganizations which differ in size, sectoral activity. In the light of new challenges, there are
indications that human resource people will play an increasingly important role in an or-
ganization’s long-range planning and policy-making activities.
Evaluation: The course assessment consists of several components, comprising the

results of: semester examination, participation, attendance, control, course project /max
12-16 pages./
The semester exam is in written form in the form of a test including theoretical questions
and assignments.
The estimation of the course project forms about 25% of the total score.
170
ECOLOGY AND SUSTAINABLE DEVELOPMENT, ECTS 5
BACHELOR
60 hours lectures
Annotation:
The academic course “Ecology and Sustainable Development” provides knowledge of
an interdisciplinary approach for the study of the problems of environmentally sustaina-
ble socio-economic development. Environment is seen as a methodological approach,
interpreted by economic means. On this basis, are disclosed the links in the "economy-
environment" system and the principles for sustainable use of natural resources. Are de-
picted the approaches, mechanisms and tools for building a sustainable economy and
society. Is revealed the role of international organizations and institutions, the business
community and NGOs to move towards a sustainable society.

10-15 pages./
assignments.
171
SUSTAINABLE DEVELOPMENT, ECTS 4
BACHELOR
45 hours lectures
Annotation:
The purpose of the course is to provide systematic knowledge and concrete specific
practical skills needed to shape environmental and economic thinking and behavior of
students. The objectives of the course are to develop an understanding of the essence
of Sustainable Development, to disclose its historical development and main principles,
to reveal the methods for measuring the progress towards achieving the goals of SD.
The course allows students to identify the classification and principles of sustainable
consumption of natural resources, to understand command-control, economic and vol-
untary mechanisms which help the move towards a sustainable society. The discipline
allows to respond to topical issues related to enhancing the importance of environmental
issues in economic development, globalization and sustainable development and modern
eco-economic practices.

15-20 pages./
assignments.
172
FACILITY MANAGEMENT, ECTS 4
BACHELOR
45 hours lectures
Annotation:
The main purpose of the discipline is to give basic knowledge about facility management
- a new scientific discipline and prosperous business. In a logical sequence, the disci-
pline clarifies the conceptual model and the level of interaction of facility management.
The process approach defined as fundamental to its implementation. Discussed are hor-
izontal levels of FM processes, types and content of FM processes at the strategic level
processes FM and FM tactical level processes at the operational level. Based on the life
cycle of the building described the algorithm of its FM. Clarified the essence and basic
concepts of energy efficiency, macroeconomic framework of its management and tasks
of FM in the field of energy efficiency. Significant place is devoted to the quality and
benchmarking in FM. Presented is the software of FM. As a result, students acquire
knowledge and skills on how with the help of FM organizations are able to concentrate
on their core business, to improve and be competitive.
Evaluation:
grade is formed as follows:
FG = 0.5xMTE + 0.3xOA + 0.2xIA, where:
FG = Final Grade;
Prerequisite:
173
LAW FACULTY
EUROPEAN UNION LAW, ECTS 8
BACHELOR
Annotation:
The course provides fundamental knowledge about the legal system of the European Union. It is
designed to introduce the students to the basics of the EU law. The course includes study of the
historical development of the EU and of the major principles and the sources of the EU law. It
focuses on the competences of the Union and its institutional framework. The powers of the in-
stitutions and the procedures are central part of the studies. Students will be also acquainted to
the court system and to the proceedings before the Court of Justice of the EU. The EU citizen-
ship and the Charter of the Fundamental Rights will be discussed. In addition the course materi-
al includes two of the most important parts of the substantive law of the EU, namely the internal
market and the competition.
Evaluation:
The course valuation consists of several components. The final grade is formed by the scores
form the midterm exam, the grade of individual course work and the score lf the final exam.
The final grade is based on a six-point scale, in which the lowest grade for successful comple-
tion of the course is 3. Converted to the ECTS the grading scale is as follows:
Excellent /6/ (A), Very Good /5/ (B), Good /4/ (C), Average /3/ (D), (E), Poor /2/ (F)
Prerequisite:
Basics of Law, European Integration
174
INTERNATIONAL TRADE LAW, ECTS 4
MASTER
60 hours lectures
Annotation:
The course covers the fundamentals of the International Trade Law. Basic concepts and
principles of international regulations in trade are explained. The course content includes
study of the sources and of the principles of International Trade Law. It also covers the or-
ganizational structure and competences of major international governmental organizations
and some forms of intergovernmental cooperation in international trade. The study material
includes also study of the regulations of international business transactions, such as of in-
ternational sale of goods as well as regulations of international transportation of goods. Dis-
pute resolution in international trade is also part of the material.
Evaluation:
The course valuation consists of several components. The final grade is formed by the
scores form the midterm exam, the grade of individual course work and the score lf the final
exam.
The final grade is based on a six-point scale, in which the lowest grade for successful com-
pletion of the course is 3. Converted to the ECTS the grading scale is as follows:
Excellent /6/ (A), Very Good /5/ (B), Good /4/ (C), Average /3/ (D), (E), Poor /2/ (F)
Prerequisite:
Basics of Law, International Law
175
UNIVERSITY CENTER FOR STUDENTS & STAFF

MOBILITY
Institutional Coordinator and Director Address:

of UCSTM University of National and
Assoc. Prof. Ekaterina Tosheva, PhD World Economy
Erasmus+ Office
Studentski Grad, 8-mi
Vice-Director:
dekemvri St.
Assist. Prof. Dimitar Damyanov 1700 Sofia
BULGARIA
Erasmus Experts:
Mr. Daniel Kirov Phone:
+ 359 2 8195 389
Mrs. Slavina Lazarova
E-mail:
[email protected]
Mrs. Kremena Radulova [email protected]
[email protected]
Dr. Savena Borisova, PhD
This Course Catalogue is published with the support of the Erasmus+

programme of the European Union.
“The European Commission support for the production of this publication

does not constitute an endorsement of the contents which reflects the
views only of the authors, and the Commission cannot be held
responsible for any use which may be made of the information contained
therein."
176

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ERASMUS COURSE CATALOGUE

European Credit Transfer and Accumulation System (ECTS) at

The Common Language of Recognition

University of National and World Economy

COLLECTED AND REVISED

Assoc. Prof. Dr. Ekaterina Tosheva, PhD,

Assist. Prof. Dr. Dimitar Damyanov, PhD,

Dr. Savena Borisova, PhD, Erasmus Coordinator

Dear international students,

With wishes for success!

Prof. Dr. Dimitar Dimitrov,

Rector of the University of National and World Economy

PROF. DR. DIMITAR DIMITROV, RECTOR OF UNWE

VICE-RECTOR VICE-RECTOR VICE-RECTOR

University Center for Students & Staff Mobility

Assist. Prof. Dr. Dimitar Damyanov, PhD, Vice-Director of UCSSM

with a history of 100 years

& 20 years of ERASMUS Anniversary

Human resources/Expertise - With its capacity of 505 academics, 86 of which professors

/ Winter Term Summer Term

Lectures period Beginning of Octo- Beginning of Febru-

Bulgarian Grading System* ECTS Grading

*The UNWE applies the European Credit Transfer System in all

If you are registered as a student at a university that has an ERASMUS+ agreement

• an active bilateral agreement between your home university and UNWE;

• to be registered in a Bachelor or Master degree program in a partner university;

• at least B2 level in English (or Bulgarian) according to the CEFR.

DEADLINES FOR APPLICATION FORMS:

ENTRY AND LEGAL RESIDENCY IN BULGARIA:

For more information please, visit:

Exchange students may apply for accommodation in the universi-

NOTE: Arriving in weekends or during the night is not possible!

Working hours of the dormitory administration:

More detailed information about

Your buddy will help you with the following:

• Accommodation – 150 leva (dormitory) + 500 leva (deposit which is be-

• Location – Southeastern Europe

The official currency is the Bulgarian Lev (BGN). It is fixed to the

Prices in shops and markets are fixed, so no bargaining. You have to

Typical prices of some beverages and food:

Bulgarian is a Southern Slavic language with about 12 million speakers mainly

• 1st January – New Year’s Day

You may contact the Erasmus+ Office by the following:

Phone: + 359 2 8195 389

Our post address is:

FUNDAMENTALS OF ECONOMIC THEORY, ECTS 5

The course valuation consists of several components.

Evaluation: The evaluation method is presented by the following formula:

Prerequisite: Economic and Social Theories - Basic Course; Economic History;

The course will help students acquire skills such as:

PRINCIPLES OF ACCOUNTING, ECTS 5

PRINCIPLES OF FINANCE, ECTS 5

• An overview of the management of company finance;

Prerequisite: Microeconomics and Macroeconomics

STRATEGIC MANAGEMENT, ECTS 6

BUSINESS LOGISTICS, ECTS 5

ASSESSMENT METHODS: EXAM – 50 %, COURSE WORK – 40%, PRESENCE –

80% 75% 70% 60% No credits awarded

EXPECTED RESULTS OF THE ACADEMIC TRAINING

INTERNATIONAL ECONOMICS, ECTS 5