Prestige Institute of Management and Research,

Indore
(AnAutonomousInstitutionEstablishedin1994, Accredited with Grade ‘A++’NAAC (UGC)ISO9001:2008
Certified Institute, AICTE/UGC Approved Programs affiliated to DAVV, Indore)

(Batch 2023–2025)

Summer Internship Project Report on

Marketing Intern at Cybrinova

Faculty Mentor: Prof. Kuljeet Chourey Submitted By: Vaishnavi Chouhan

Class-MBA–MM-II Semester-Sec. B
Scholar No. 1121616321

1
 STUDENT DECLARATION

I, Vaishnavi Chouhan hereby declare that the presented Summer Internship ProjectReport titled.” is
uniquely prepared by me after the completion of 60 days at Cybrinova.
I also confirm that the report is prepared only for my academic requirement and notfor any other
purpose. It must not be used with the interest of opposite party of thecorporation.

I also hereby declare that I have read and understood the evaluation method (rubric) of Summer
Internship Project.

Vaishnavi Chouhan
MBA MM II Semester, Section (B)
Scholar No. 1121616321

2
CERTIFICATE

3
 CERTIFICATE

This is to certify that Vaishnavi Chouhan, a student of the Master of Business

Administration in Marketing Management at Prestige Institute of Management and

Research, Indore, has successfully completed a Summer Internship Project Report titled

“Marketing intern at Cybrinova” under my guidance and supervision. To the best of

my knowledge, the work she has conducted is both original and authentic. I wish her

continued success in her future endeavors.

Dr. Kuljeet Chourey

Prestige Institute of Management and Research, Indore

4
 ACKNOWLEDGEMENT
I would like to express my deepest appreciation to all those who provided me the possibility to
complete this report. I have taken efforts in this project. However, it would not have been possible
without the kind support and help of many individuals and the organization. A special gratitude
I give to my Team leader Mr. Paras Ranga and my college mentor Prof. Kuljeet Chourey whose
contribution in stimulating suggestions and encouragement, helped me to coordinate my project
specially in writing this report.

Furthermore, I would also like to acknowledge with much appreciation the crucial role of the
staff, who gave the permission to use all required equipment and necessary materials throughout
the period. Finally, my thanks to my Team leader Mr. Paras Ranga who have invested his full
effort in guiding the team in achieving the goal. I have to appreciate the guidance given by the
other supervisors well as the panels especially in our project presentation that has improved our
presentation skills thanks to their comment and advices.

Vaishnavi Chouhan
Scholar No:- 1121616321

5
Table of Content

S. No. Page No.

1. Chapter 1: About the Industry / 7

Sector
2. Chapter 2: About the 8-11
Organization
• History of the organization and
objective
• Objectives and strategy
3. Chapter 3: Departmental 12-13
Description

4. Chapter 4: Strengths and 14

Weakness of the Organization
• Strength of the Organization
• Weakness of the Organization
5. Chapter 5: Special 15-16
Task/target/activity
6. Chapter 6: Results and 17
Achievements
7. Chapter 7: Learning and Weekly 18-27
overview of internship activities
7.1 Learning form Internship

7.2 Weekly Overview

8. Chapter 8: Conclusion and 28-29

Suggestion
9. Appendices and References 30-31

10. Feedback form 32

6
 CHAPTER 1

ABOUT THE INDUSTRY/SECTOR

Cybrinova, where digital innovation meets seasoned expertise to elevate your brand in the online world.
In 2024, fueled by a passion for digital marketing and armed with the invaluable experience of
successfully building and growing two profitable companies, our founder embarked on a new venture:
Cybrinova. With a deep understanding of the digital landscape and a commitment to delivering results,
Cybrinova was born out of a desire to help businesses thrive in an increasingly competitive online
marketplace.

Our founder’s journey began years ago, navigating the dynamic world of entrepreneurship with
determination and resilience. Through the highs and lows, they honed their skills, learned valuable
lessons, and witnessed firsthand the transformative power of strategic marketing.

Driven by a vision to empower businesses of all sizes, Cybrinova was founded on the principles of
innovation, integrity, and excellence. With a team of passionate professionals who share a collective goal
of driving meaningful results for our clients, Cybrinova quickly emerged as a trusted partner in the digital
marketing realm.

Cybrinova is an online marketing agency that offers personalized solutions to companies of any size.
Company’s Director and also a Co-founder Krishna Sharma is concerned about growth, brand awareness
and return on investment (ROI).

Company provides quite a lot of services like search engine optimization, search engine marketing, social
media marketing, content marketing, email advertising, pay-per-click, customer relationship management,
web design and development, analytics, as well as more specific ones such as Discord marketing for
community building of brands on the popular chat application.

7
 Chapter 2:
About the Organization

Cybrinova is an online marketing agency that provides tailored services to small or larger companies
organizations. Director and Co-founder of the company Krishna Sharma is keen on stimulating growth,
enhancing awareness of the company’s brand and making the highest profit possible from investments.
Company provides a wide range of search engine optimization and marketing, social networks
marketing and conversion services, email and content management, pay per click campaigns and
marketing mix, website development, analytics and reporting and even Discord promotion for
community building.

Cybrinova is creating an environment where any enterprise, regardless of size, will be able to take a
fair advantage of digital marketing techniques. We perpetually strive to be a partner and not only a
service supplier. We have a broader perspective about ourselves than the company. Of course, digital
entrepreneurship has the exponential impact on markets and society as it helps everyone. Here is to a
future where various types of innovation flourish within the economy with prospering businesses and
achieving dreams.

Main responsibilities included conducting market research to understand industry trends, building
strategies and roadmaps for brand collaborations, communicating with potential customers,
and converting them into a client, collaborating with different teams and working towards achieving
a common goal and continuous learning on marketing tools like SEM, SEO, and Google Ads.

My internship provided with the opportunity to work closely with a team of experienced professionals
who are guiding and mentoring me in these 2 months of internship. They provided me with valuable
insights into the industry, shared their knowledge of the latest digital marketing trends and tools, and
entrusted me with specific responsibilities to contribute to the agency's projects.

8
 2.1 ORGANIZATIONAL HISTORY

Cybrinova, where advanced development meets prepared ability to lift your image in the web-based
world.

In 2024, powered by an energy for computerized promoting and outfitted with the important
experience of effectively building and growing two productive organizations, our organizer set out
on another endeavor: Cybrinova. With a profound comprehension of the computerized scene and a
pledge to conveying results, Cybrinova was conceived out of a longing to assist organizations with
flourishing in an undeniably cutthroat web-based commercial center.

Our organizer's process started a long time back, exploring the unique universe of business venture
sincerely and strength. Through the ups and downs, they leveled up their abilities, learned important
examples, and saw firsthand the extraordinary force of vital promoting.

Driven by a dream to engage organizations, everything being equal, Cybrinova was established on
the standards of development, uprightness, and greatness. With a group of energetic experts who
share an aggregate objective of driving significant outcomes for our clients, Cybrinova immediately
arose as a confided in accomplice in the computerized showcasing domain.

MISSION & VISION

We're not on a mission just to guide you through this journey but actually to provide more than services:
real partnership and support. And for that, we don't regard ourselves just as a company but also as a
community of passionate individuals who strive to help one another succeed and make success in the
digital arena at that. Let's build the future of dreams come true, where imagination has no bounds and
businesses thrive.
 Inspire Growth. We inspire growth in each business with which we engage, to give them further scope
and touch their peaks.
 Building Relationships: We believe in the power of relationships. With meaningful relationship- making
and collaborations, we look to build a network where businesses can support each other in growing.
 Drive Impact That Matters: We are concerned with more than just number measurements-think about
actual difference that we can make for our clients and community.

9
2.2 Objectives of the company

 Brand Visibility: Make organizations more visible online.

 Drive Online Traffic: Leverage the use of SEO and social media for attracting increased visitors.

 Increase Customer Engagement: Engage the customer through the help of content creation and
community building.
 Deliver Results Analytically: Use analytics to inform and optimize marketing strategies.

 Innovative Solutions: Employ unique approaches, such as Discord Marketing, to address

specific client needs.
 Improve website performance and usability to drive higher conversion rates

 Support business growth through strategic marketing solutions to expand or achieve specific goals.

 Building long-term partnerships based on consistent results and personal service.

10
 STRATEGY

Strategy involved a market study so that the trends in the industry are known; strategies and roadmaps
on how to collaborate with brands are constructed; communication with potential customers is done,
wherein these are converted into a client; collaborated with different teams towards achieving a
common goal while continually learning about tools of marketing such as SEM, SEO, and Google Ads.

SERVICES

• Discord Marketing- Capitalize on the fast-growing platform to reach the target audience and build
a vibrant community.

• Product Marketing- Building product specific strategies to enhance brand’s performance.

• SEO- Employ cutting-edge techniques to optimize website and content.

• Social Media Marketing- Social media marketing experts craft captivating content, implement data-
driven strategies to maximize brand reach and impact.

• Content Marketing- Skilled content creators craft engaging blog posts, website copy, social media
content, and more.

• Website Optimization- Meticulously optimize your website for user experience (UX) to ensure a
seamless user journey.

11
 Chapter 3: Departmental Description

1 Finance Department

 Revenue Generation: Marketing serves to increase the general sales and revenues by
coming up with campaigns, product releases and advertising strategies.

 Budget Allocation: Marketing departments coordinate with the finance department to

ensure that specific budgets are set for different marketing campaigns and activities.

 Market Analysis and Forecasting: Marketing offers measurable information that could
be used by the company’s finance departments in terms of budgeting and planning.

The finance department at Cvbrinova, led by Mr. Krishna Sharma is responsible for managing the
company's financial resources. This includes financial planning, budgeting, accounting and financial
reporting. The Finance Department in a digital marketing company plays a crucial role in ensuring the
company's financial health and sustainability. This department is responsible for managing the
company's finances.

2 Human Resource Department

 Employer Branding: Marketing is also tasked with the responsibility of building and
communicating the corporate image that the company has as an employer.

 Recruitment Campaigns: These are employed in the process of formulating and deploying
recruitment campaigns. These are advertisement for jobs, social media job postings and
employer review sites which are both effective in reaching and communicating with the target
candidates.

 Employee Engagement: Marketing also assists in the establishment of internal communication

plans and the implementation of internal communication plans that enables employees to be
informed, motivated and engaged.

Paras Ranga: the hr. department is headed by Mr. Paras Ranga, focuses on managing the company's
human capital. They are involved in recruitment, employee relations, performance management,
training and development. HR plays a vital role in fostering employee development and growth.

12
3. Business Development Department

To recap, in the process of business development, marketing is of great importance when it comes to
search and generation of growth prospects of the company. Here’s how marketing contributes:

 Market Research: Market intelligence to gain insights on market conditions and consumer
requirements in the chosen market segments and competitors there.
 Lead Generation: In marketing promotions specific audiences can be targeted and pre-qualified,
and just as in prospecting for clients or partners, it is a good way to generate leads. Digital
marketing, content marketing, events as well as other types of marketing and sales campaigns are
useful in business development.
 Brand Positioning: Marketing plays an important role in the create and the fine tuning of the
firm’s brand positioning strategy in the market.

Suchi Pinjwani & Kritika Sharma: the sales department comprising Suchi pinjwani & Kritika Sharma
is responsible for direct sales. Their responsibilities involve prospecting for new clients, nurturing
existing relationships, and closing deals. The sales department in Cybrinova is responsible for
generating revenue by selling the company's digital marketing services to clients.

Social media marketing department-

Vaishnavi Chauhan and Prisha: The sm department at Cyberinova, managed by Vaishnavi and Prisha.
Their roles include designing and implementing the overall social media strategies for the company to implement
its companywide marketing goals. Producing creative content for each social media channel is also part of their
responsibility.

13
 Chapter 4:
Strengths and Weakness of the Organization

STRENGTHS

1. Technological Integration: Expertise in incorporating cutting-edge technologies like AI, machine

learning, and automation into product development. The user experience and operational effectiveness
are improved by this integration.

2. Market Awareness and Strategy: Thorough market awareness with customer need understanding to
develop marketing strategies for current as well as future needs. With such strategy insight, a business
gets into a competitive position.

3. Cross Functional Interaction: Ability to get along with cross-functional teams like the Marketing
and Sales Teams. Such interaction brings innovation and truest alignment with company objectives.

WEAKNESSES

 Lack of resources: Not having enough resources to generate rapid strategies for the market.
Management of budget constraint can be really tough to maintain and at the same time ensure
quality output.
 Hydra Complexity in user requirements often proves to be a very time-consuming and challenging
activity, highly demanding to exercise extreme diligence in the details and continuous
communication with stakeholders.
 Communication and Coordination: It would also require clear and effective communication among
the different departments, teams, so that working in different mediums is not a problem in a fast-
paced environment. When there are miscommunications, it causes delays or misinterpretations.

14
Chapter 5: Activities/Task/Target

Cross-Department Cooperation- I would cooperate with other departments in order to have an all-
rounded approach to marketing. An example for this will be having regular meetings with the
department and ensuring that the team works cohesively. Therefore, the result is an integrated and
coherent approach that will give the campaign the required punch.

Content Writing- Creating interesting and informative content for Cybrinova's digital platforms, which
may include blogs, social media, and product documentations. Example- Researching the latest trends
and drafting informative and engaging articles. Also, incorporating feedback from the content team and
necessary revisions.

Market Research- The most basic thing that was left to me was to do market research. For e.g.,
applying marketing tools such as SEM, SEO, and Google Ads to figure out the trend of the industry and
to modifyit to the current approach to achieve better results.

Script Writing- I was writing a script for reel for the customer which was to enhance their social
media engagement and did voice over for them.

Skills Expected- While aspiring to become a Marketing Head, one needs a complete fusion of
technical as well as soft skills. Here is a comprehensive list of key skills he needs:

Technical Skills

1. Product Marketing Knowledge: This encompasses elementary knowledge of product management

and its methods.

2. Market and User Research: Conduct market and user interviews so that there are identified areas
of customer need and market opportunity.

3. Data Analysis and Reporting: The capacity to analyze performance data, create reports, and
highlights the metrics being tracked as well as areas of improvement.

4. Management of Projects: Planning, executing and managing marketing projects, from stage one to
launch.

15
Soft Skills

1. Attention to Detail: - It plays a crucial role in keeping the marketing campaign on track and
eventually helping it achieve success.

2. Communication Skills: - The potential customers would require strong verbal and written
communication skills to be converted into loyal clients.

3. Interpersonal Skills: - With a positive attitude, I would develop good relations with cross- functional
teams and the customer, supporting collaboration. Spoken communication and feedback would be
used professionally to solve conflicts arising in any customer interaction.

4. Problem-Solving Skills: - Critical thinking and the ability to change to the real market needs as well
as changes in project requirements.

5. Organizational Skills: The ability to organize multiple projects and their respective deadlines
along with client expectations. Decisions have to be made between focusing on the most critical
milestones while maintaining quality.

16
 Chapter 6: Result And Achievement

The project, therefore, was a resounding success. I was able to provide leads that the company
could use to enhance their digital footprint. This was such an excellent increase in visibility and
engagement and drove such great traffic to our website and contributed to the successful customer
collaboration involved.

The project also gave me rich insights into influencer-driven marketing-which types of content
did best, which influencers provided the most impressive returns on engagement. These findings
will be used as reference for future campaigns and strategies.

In short, this project has been one of the highlights of my internship where I can display my
capability to handle high-impact marketing initiatives and produce results to satisfy the
company's objectives. The experience has given me a rich understanding of digital marketing as
well demonstrated capability to\\handle\\complex\\marketing\\tasks\\effectively.

Completed E-mail Marketing and contacted over 500 target customers of Cybrinova.
1. Digital Marketing Fundamentals: • Understood the core concepts of digital marketing, including
SEO, social media marketing, content marketing, and website optimization. • Gained knowledge
of the digital marketing funnel and customer journey.

2. Industry Trends and Best Practices: • Keeping up with the newest platforms, technology, and trends
in digital marketing. • Learning in depth about industry benchmarks and best practices.

3. Data Analysis and Interpretation: • Learnt about importance of data in digital marketing. • Learning
how to collect, analyze, and interpret data to inform marketing decisions.

4. Project Management and Collaboration: • Experience in working on digital marketing projects from
inception to completion. • Developing effective communication and collaboration skills.

5. Client Interaction and Relationship Building: • Understanding client needs and expectations. •
Developing strong interpersonal and communication skills.

17
Chapter 7: Learning and weekly overview of internship activities

Learning from Internship

During my internship at Cybrinova Pvt. Ltd., I gained extensive experience and insights
into the dynamic field of social media marketing:

1. Strategic Planning: I learned to craft and execute comprehensive social media strategies that
align with broader marketing objectives. This involved understanding target audiences, setting
goals, and planning content to ensure our campaigns were both effective and impactful.

2. Influencer Management: I developed skills in negotiating and managing influencer

partnerships, which was crucial for enhancing brand visibility. This experience taught me how
to identify suitable influencers, communicate collaboration terms, and measure the impact of
these partnerships on our brand’s reach.

3. Content Creation: I improved my abilities in creating engaging and relevant social media
content. This included working closely with graphic designers to ensure that visual and written
content met our marketing standards and effectively communicated our brand message.

4. Ad Campaigns: I gained practical experience in running and optimizing ad campaigns on

various platforms, including Meta ads. This involved targeting specific demographics,
analyzing campaign performance, and making data-driven adjustments to maximize
effectiveness and achieve our marketing goals.

5. Performance Tracking: I developed the ability to track and analyze social media performance
metrics. This skill allowed me to evaluate the success of our campaigns, understand what
strategies worked best, and make informed decisions to continuously improve our marketing
efforts.

Overall, these experiences provided me with a comprehensive understanding of how to integrate

various marketing tactics and strategies to drive successful outcomes and achieve strategic
objectives in the competitive field of social media marketing

18
WEEKLYOVERVIEWOFINTERNSHIPACTIVITIES

DAY DATE WORK PERFORMED

Friday 07/06/24 Orientation - Introduction to

the company, its work, and
my roles and
responsibilities.
Saturday 08/06/24 Week off
1&2 Week

Sunday 09/06/24 Week off

Monday 10/06/24 Assigning roles and

responsibilities focused on
social media management
and strategy

Tuesday 11/06/24 Familiarization with the

Company’s social media
Platforms and current
strategies

Vaishnavi Chouhan

19
Wednesday 12/06/24 Attended a meeting
regarding how to
generate leads, and
how to maximize
sale

Thursday 13/06/24 Assisted in creating social

Media content for
Promoting the cybrinova
page
Friday 14/06/24 Strategy meeting to discuss
social media marketing
plans.
-Developed strategies for
increasing follower
engagement
Saturday 15/06/24 Week off

Sunday 16/06/24 Week off

Vaishnavi Chouhan

20
 WEEKLYOVERVIEWOFINTERNSHIPACTIVITIES

DAY DATE WORK PERFORMED

Monday 17/06/24 - Scheduled posts for digital

marketing and social media
platforms.
Tuesday 18/06/24 - post for Cybrinova’s
social media platforms like
LinkedIn
Wednesday 19/06/24 - Finalized and posted
content regarding the
facilities we provided.
Thursday 20/06/24 - Discussed social media
marketing plans in a
3nd Week
strategy meeting.

Friday 21/06/24 Done lead

generation of
fashion industry.

Saturday 22/06/24 - Developed content ideas,

created Amazon promotion
content, researched trends,
and wrote articles.
Sunday 23/06/24 Week off

Vaishnavi Chouhan
……………………

21
 WEEKLYOVERVIEWOFINTERNSHIPACTIVITIES

DAY DATE WORK PERFORMED

Monday 24/06/24 - Continued writing

Instagram content and
selecting images.
Tuesday 25/06/24 - Ran ad campaigns using
and boosted posts on
4thWeek
Instagram.

Wednesday 26/06/24 - Collaborated with a

graphic designer to finalize
Instagram content.

Thursday 27/06/24 - Planned Instagram grid

layout and posting
schedule.

Friday 28/06/24 -market research on

performance marketing.

Saturday 29/06/24 Week off

Sunday 30/06/24 Week off

Vaishnavi Chouhan

22
 WEEKLYOVERVIEWOFINTERNSHIPACTIVITIES

DAY DATE WORK PERFORMED

Monday 01/07/24 - Achieved the target of

providing 5 clients through
leads
Tuesday 02/07/24 - Successfully enhance
audience on the page
through strategic content
planning.
Wednesday 03/07/24 Cold callings and
provided samples to the
leads.
Thursday 04/07/24 - Wrote content for
5thWeek articles and made
corrections.

Friday 05/07/24 Built product strategies for

the clients that
collaborated with
Cybrinova
Saturday 06/07/24 Week off

Sunday 07/07/24 Week off

Vaishnavi Chouhan
…………………

23
 WEEKLYOVERVIEWOFINTERNSHIPACTIVITIES

DAY DATE WORK PERFORMED

Monday 08/07/24 Made a growth plan for

the clients.

Tuesday 09/07/24 Attended a meeting on

discussion how to enhance
digital footprints of our
clients.
Wednesday 10/07/24 Finalize and make a script
6th Week for the reel posting for
promotion.
Thursday 11/07/24 - Created content using
Google Trends and SEO-
focused articles.

Friday 12/07/24 - Initiated new content ideas

in collaboration with the
marketing team.

Saturday 13/07/24 Week off

Sunday 14/07/24 Week off

Vaishnavi Chouhan

……………………

24
 WEEKLYOVERVIEWOFINTERNSHIPACTIVITIES

Day Date Work performed

Monday 15/07/24 - Continued monitoring ad

performance and social
media engagement.
Tuesday 16/07/24 - Developed and posted
Instagram Stories to
maintain campaign
momentum.
7th week Wednesday 17/07/24 Done lead
generation of real
estate builders
Thursday 18/07/24 Done the cold callings
to the leads and done the
email marketing.

Friday 19/07/24 Provided samples to the

leads and provided
knowledge regarding how
we enhance digital
footprints.

Saturday 20/07/24 Week off

Sunday 21/07/24 Week off

Vaishnavi Chouhan

……………………

25
 WEEKLYOVERVIEWOFINTERNSHIPACTIVITIES

Day Date Work Perform

Monday 22/07/24 - Managed content creation

Tuesday 23/07/24 - Scheduled and tested
Instagram Stories and posts
8th week to engage followers.

Wednesday 24/07/24 Work on the scripts I made

for the reel , help clients to
shoot clips for the reel.
Thursday 25/07/24 Video editing, made the reel
through clips and done the
voice overs for the reel
Friday 26/07/24 Attended the
meeting with the
clients on how
we promote their
brands and
enhance their
social media
handle.
Saturday 27/07/24 Week off

Sunday 28/07/24 Week off

Vaishnavi Chouhan

……………………

26
 WEEKLYOVERVIEWOFINTERNSHIPACTIVITIES

Day Date Work performed

Monday 29/07/24 - Created post-launch

content and monitored
social media
strategies.
Tuesday 30/07/24 Crafting compelling
narratives for marketing
campaigns and
promotion .

9th week
Wednesday 31/07/24 - Produced follow-up
articles to maintain
audience interest.
Thursday 01/08/24 - Finalized content
strategies for
upcoming promotions.
Friday 02/08/24 - Continued
monitoring and
optimizing ad
performance.
Saturday 03/08/24 Week off

Sunday 04/08/24 Week off

Monday 05/08/24 Conducting market

research using tools like
SEM,SEO, and google
ads
Tuesday 06/08/24 Researching the latest
trends and drafting
articles that are
informating and
engaging.
Wednesday 07/08/24 Incorporating feedback
from the content team
and making necessary
revisions.

… Vaishnavi Chouhan
…………………

27
 Chapter 8:
Conclusion and Suggestion

Conclusion

My internship at Cybrinova has been a truly transformative experience that has provided me with
invaluable insights and practical skills in the dynamic field of marketing. Over the course of two months,
I had the privilege of being a part of the Digital Marketing Department.

This opportunity allowed me to immerse myself in real-world marketing strategies, work closely with
experienced professionals, and contribute meaningfully to the Cybrinova's client campaigns. These hands-
on experiences not only deepened my understanding of the subject but also instilled a sense of confidence
in my ability to navigate the challenges of the industry.

I learned how to craft compelling content that resonates with target audiences, analyze campaign
performance, and adapt strategies to achieve specific marketing goals. While my internship experience
was overwhelmingly positive, I recognize that there are areas for improvement.

A more structured training program at the beginning of the internship could provide interns with a better
understanding of the company's processes and tools, facilitating a smoother transition into real projects.
Additionally, an extended internship duration could provide interns with the opportunity to witness the
complete lifecycle of marketing campaigns, from planning and execution to evaluation. In conclusion, my
internship at Cybrinova has been an enriching journey of growth, learning, and skill development.

As I step forward into my future endeavor, I am confident that the experiences and lessons from this
internship will serve as a guiding light, empowering me to competently and confidently negotiate the
complexity of my field.

28
Suggestions

Strengthen Influencer Partnerships: Building longer-term relationships with influencers can enhance
brand promotion and create more consistent engagement.

Diversify Content Formats: Experiment with various content types, such as videos or live sessions, to
engage a wider audience and keep content fresh.

Expand to Additional Platforms: Consider growing the brand's presence on other platforms like YouTube to reach
different audience segments and increase overall visibility

Regular Content Audits: Perform regular reviews of social media content to ensure it aligns with the
brand’s goals and audience preferences. This will help keep the content relevant and effective.

29
Appendices

 Conducted E-mail Marketing and reached out to more than 500 target customers of Cybrinova.

 Created content/blogs/post for Cybrinova’s social media platforms like LinkedIn and
Instagram to cater to the target audience.

 Market research: I conducted research and collected data about latest trends in Fashion
Industry as well as collected details about international clients of Cybrinova

 Domain-specific task: Built product strategies for the clients that collaborated with Cybrinova.

30
References
• https://youtu.be/ZYPruHznyO4?si=mXDVcQQNo-avVRkQ
• https://youtu.be/-4c8L8z ss?si=kxfj0325fEHGADjJ
• https://youtu.be/NadiT0HYt4Y?si=2cEKwlMBPLqSaubd
• https://cybrinova.com/discord-marketing/
• https://youtu.be/oQw8pn-xgZY?si=H07NlD_3Kqd1TtaQ
• https://www.instagram.com/goodearthindia?igsh=cWkzbTViajBjMzZt
• https://cybrinova.com

31
32
33