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Calicdan, Madilyn P.
ACTIVITY
Business Plan: "Brewed Awakening Coffee Shop”
INTRODUCTION
Welcome to Brewed Awakening Coffee Shop, where every cup is crafted with care and passion!
At Brewed Awakening, we believe that coffee is not just a beverage; it’s an experience. Our
shop is dedicated to providing a cozy atmosphere for coffee lovers to relax, socialize, and enjoy
the rich flavors of our expertly brewed coffee.We source our beans from the finest coffee
growers around the world, ensuring that each sip delivers a unique taste journey. Our skilled
baristas are committed to perfecting the art of brewing, whether it's a classic espresso, a velvety
cappuccino,or a refreshing cold brew.In addition to our coffee, we offer a delightful selection of
pastries and snacks, making it the perfect spot for a quick bite or a leisurely afternoon. Whether
you're here to work, meet friends, or simply unwind with a good book, Brewed Awakening
Coffee Shop is your go-to destination for quality coffee and a welcoming atmosphere. Come join
us for your daily dose of coffee bliss!
EXECUTIVE SUMMARY
Brewed Awakening Coffee Shop is an innovative and inviting coffee establishment dedicated to
providing exceptional coffee experiences in a warm and welcoming environment. Our mission is
to create a community hub where coffee lovers can gather, relax, and enjoy high-quality
beverages and delicious snacks.
MANAGEMENT SECTION
a. Manager :
Name: Madilyn Calicda
b. Workers:
Number of worker: 3-6
Role: Server, Kitchen Staff, Barista
MARKETING SECTION
a. Product Description:
Product Name: Brewed Awakening Coffee Shop
Description: Brewed Awakening Coffee Shop is likely a cozy and inviting place where customers
can enjoy a variety of coffee beverages, teas, and light snacks.
Target Market: Professional, young adults, and families.
b. Pricing:
Coffee: ₱50-₱200
c. Selling Location: Purok 6, Minante 1 Cauayan City Isabela
d. Promotion Activity:
● Social media marketing on platforms like Instagram and Facebook to showcase menu
items and events.
● Collaborations with local artists and musicians for events.
● Participation in local festivals and markets to increase visibility.
FINANCIAL SECTION
a. Capital Amount: ₱1,000,000 - ₱2,000,000 (estimate)
b. Expected Monthly Revenue: ₱100,000 - ₱200,000 (estimate)
c. Expected Monthly Expenses: ₱100,000 - ₱150,000 (estimate)
d. Monthly Profit: ₱50,000 - ₱100,000 (estimate)
PRODUCT SECTIONAL
a. Production Area Layout:
b. Equipment Needed:
● Coffee Equipment (espresso machines, grinders, furniture)
● Initial inventory (coffee, pastries, supplies)
● Marketing
● Licensing and permits
● Renovation costs
COMPETITIVE ANALYSIS
The area features several coffee shops, but Brewed Awakening will stand out through its focus
on quality, community involvement, and unique events, such as art shows and live music.
● Analyze Strengths and Weaknesses: Evaluate the strengths of competitors, such as
their unique coffee blends, excellent customer service, convenient location.
● Weaknesses such as limited marketing budget, smaller space, less variety.
MARKET ANALYSIS
The target market for Brewed Awakening Coffee Shop targets a diverse demographic, including
Young professional, students,and families.
(ADDITIONAL ACTIVITY)
Product Descriptions for Brewed Awakening Coffee Shop
● Brewed Awakening: Awaken your senses. Begin the day with the rich aroma and great
flavor of Brewed Awakening coffee. Our professionally prepared blends, from Premium
Roast to Smooth Organic Decaf, are packed for freshness and convenience, ensuring
that every cup provides a moment of pure happiness.
● Brewed Awakening: A Daily Dose of Delight. Fuel your day with our premium,
responsibly sourced coffee. Our simple packaging keeps your Brewed Awakening coffee
fresh and flavorful, whether you go for the energetic Premium Blend, the relaxing
Organic Decaf, or the refreshing Cold Brew. Enjoy the taste, vitality, and peace of mind
that come with making a conscientious decision.
● Brewed Awakening: Coffee Crafted for Your Perfect Moment. From bean to cup, we're
dedicated to quality. Our Premium Blend delivers a rich, full-bodied experience, our
Organic Decaf offers a smooth and relaxing alternative, and our Cold Brew provides a
refreshing pick-me-up. Each blend is carefully packaged to preserve its freshness and
aroma, ensuring a consistently delightful cup. Enjoy the convenience and superior taste
of Brewed Awakening, anytime, anywhere.

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Calicdan, Madilyn P.

Business Plan: "Brewed Awakening Coffee Shop”

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