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The Case Study Report - Bone Brox

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138 views15 pages

The Case Study Report - Bone Brox

Uploaded by

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Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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GOOGLE ADS CASE

STUDY
CLIENT PROFILE : A Case Study Presented by:

Business Bone Brox


Target Audience People seeking sustainable, ethical, and nourishing broths
Targeted Area Likely urban/suburban areas with a focus on health and wellness In Germany
bonebrox.com
Company Overview Summary Of Result

Challenges and Objectives

SWOT

Final result

Approch

Resut

Agenda
Company
Overview
Bone Brox is a Berlin-based start-up founded in
2016. They offer organic broths, inspired by
Korean recipes, aiming to promote well-being
through sustainable food. Bone Brox is a nutritious
food processing company. They offer bone broth,
soups, and dietary supplements. Their products
are available online.

BACK TO AGENDA
Challenges
and Objectives
Challenges Objectives
Market Awareness Brand Awareness
Competitive Market Customer Acquisition
Targeting the Right Audience Engagement
Retention

BACK TO AGENDA
S W O T
Strengths Weaknesses Opportunities Threats

Bone Brox offers a As a start-up, Bone The market for health- The food and beverage
unique product - organic Brox may lack brand focused food products, industry is highly
broths inspired by recognition and market particularly organic and competitive, with many
traditional Korean recipe awareness sustainable ones, is established brands
Their products cater to growing
the growing market of Currently, they primarily Rapid changes in
health-conscious offer broths, which may They could expand their consumer trends and
consumers limit their market reach product line to attract a preferences can pose a
They use organic, fair- broader customer base threat
trade, and local
ingredients, appealing to
consumers who value
sustainability

BACK TO AGENDA
Bone Brox Increased Conversions
by 220%
Bone Brox, a Berlin-based food start-up, has been actively leveraging Google Ads to enhance their digital
presence and drive conversions. With a unique product offering of organic bone broth, soups, and dietary
supplements, they have successfully increased their conversions by a remarkable 220%.

This case study explores the strategic use of Google Ads, aiming to boost inquiries and acquire new
customers from targeted cities.

The Final; result?


Overall conversions increased by 220% and the average CPC for the account stood at just €0.67 with an
improved CTR of 46%.

BACK TO AGENDA
Approach
1. Targeted with Responsive search ad For each ad copy, we added 10 unique headlines targeting high
search volume keywords related to Bone Brox’s organic broths and their health benefits. We also crafted 5
different descriptions, each within 90 letters, succinctly conveying the company’s mission, the quality of their
ingredients, and the traditional Korean inspiration behind their recipes. This strategy aimed to increase brand
awareness, reach a broader audience, and ultimately drive more conversions for Bone Brox.

Figure 1: Responsive Search Ads

Figure 2: Responsive Search Ad Performance


BACK TO AGENDA
2.We used CTAs like “Jetzt Online Kaufen”, “BROX ABO: Spare jetzt 10%”, and “8 % Gutschein” in our ads.
Callouts highlighted Bone Brox’s commitment to quality and sustainability. Sitelinks gave users easy access to
Bone Brox’s website and specific product pages, enhancing user experience.

Figure 3 : Cta’s, Sitelinks and Ad Copies


BACK TO AGENDA
3. Used Location Extension to use the advantage of reaching the local customers effectively. The ads contain
the address, a map to the store location, and the distance to the business.

Figure 4: Location Extensions in the Search Results


BACK TO AGENDA
Results
1. Impressions increased by 503% in just 2 months without increasing the daily budget in just 4 months
without increasing the daily budget .

Figure 5: Impression Rate


BACK TO AGENDA
2. The clicks on the Search Ads improved by 263% and the average cost per click stood at just €0.67.

Figure 6: Click Rate For Search ads

BACK TO AGENDA
3. The total no. of conversions improved on the Search Ads by 220% while reducing the Cost per Conversion
by 24% compared to the previous 4 months period.

Figure 7: Conversions improvedon the Search Ads

BACK TO AGENDA
Summary of the Result (Initial 4 Moths)

Impressions Click On Ads Total No. Conversions Cost per CLick Cost Per Coversion
25,041 3,647 285 €0.67 €8.54

BACK TO AGENDA
Search Campaign Result (Till March 2024)

Impressions Click On Ads Total No. Conversions Cost per CLick Cost Per Coversion
209,075 18,526 1,693 €0.51 €5.63

BACK TO AGENDA
Account Results (Till March 2024)

Impressions Click On Ads Total No. Conversions Cost per CLick Cost Per Coversion
9,988,533 97,496 4,637 €1.08 €22.51

BACK TO AGENDA

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