SOLAC Cafe

Coffee and Pastries

A Marketing Plan Presented to the

Faculty of the College of Business Administration

University of the Visayas

Corner D. Jakosalem & Colon Street,

Cebu City Philippines 6000

In Partial Fulfilment

of the Requirements for the Course

BA 11 - FUNCTIONAL AREAS OF BUSINESS OPERATION

Michael Angelo Araniel

Charles Niña Isabelle Cuizon

Ryza A. Libre

Shiena A. Omblero

Kimberly C. Satera

Bachelor of Science in Tourism Management

NOVEMBER 2024

TABLE OF CONTENTS

Page
Title Page...........................................................................................1

Table of Contents...............................................................................2

Part

1 C0MPANY/INDUSTRY OVERVIEW

Profile/History..............................................................3

Business logo..............................................................3

Strategic Business Unit...............................................4

Mission and Vision.......................................................7

SWOT Analysis..............................................................

Goals and Objectives...................................................

Nature of the Business

SOLAC: Coffee and Pastries located at Sanciangko Street, Cebu City

6000, beside the Palawan Pawnshop, near University of the Visayas-

Main Campus is a coffee shop that serves high-quality coffee and

freshly baked pastries. The business is focused on providing a

relaxing and friendly space where customers can enjoy a variety of

drinks and baked goods that is very affordable and serve you the

best service that you never experience in your life. The coffee and

pastries are well-prepared that will surely generate your interests

and yes to turning back. SOLAC offers a range of coffee options,

including flavors like matcha, brown butter mapple cookie, cafe de

amreicericano, and mocha de kape along with delicious pastries

options, including shieles de hameese, mille nutella croissant and

lots to mention. See! At SOLAC, our coffee and pastries are more

than just a treat, they’re a little happiness in every bite and sip, all

at prices that won’t break the bank. If no one else has sweetened

your day the way we do, then it’s time to give in to the temptation

of SOLAC—where every visit is a sweet escape!

Statement of Financing Needed

SOLAC: Coffee and Pastries needs to put up at the minimum of

20,000 pesos in its business venture as the initial capital of it. The

capital will be the source of finance in terms of expenses of utilities,

equipments, supplies, products, etc.

Environmental and Industry Analysis

SOLAC: Coffee and Pastries is focused on providing a comfortable

space for students, professionals, and locals in Cebu who enjoy good

coffee and freshly baked pastries. The business is located near the

University of the Visayas, where students and nearby residents

often look for an affordable place to relax or take a break. SOLAC

aims to meet their needs by offering high-quality coffee drinks like

matcha, mocha, and iced coffee, alongside delicious pastries like

croissants and Nutella-filled treats. The business owners noticed

that people love both sweet and savory snacks, so they decided to

create a menu that satisfies these cravings while staying affordable.

SOLAC also understands that customers want a place to unwind or

catch up with friends, so the café provides a cozy, friendly

environment. Unlike other coffee shops, SOLAC is committed to

offering not just great products but also a welcoming atmosphere.

By offering a variety of drinks and pastries that are affordable and of

high quality, SOLAC ensures that its products are both satisfying

and accessible, making every visit a sweet escape for its customers.

The business owners believe that by offering something for

everyone, SOLAC will become a go-to spot for both students and

locals looking for great coffee and pastries.

Description of the Business

Products or Services:

Coffees
 Regular Solacafe

 Brown Butter Mapple Cookie

 Matcha Flavored Coffee

 Cafe De Americano

 Mocha De Kape

Pastries

 Shieles De Hamese Croissant

 Mille Nutella Croissant

 Kiry Matcha Croissant

 Breakfast Croissant

 Titan Regular Croissant

Location of the Business

SOLAC: Coffee and Pastries is located at Sanciangko Street, Cebu

City 6000, beside the Palawan Pawnshop, near University of the

Visayas-Main Campus.

Mission Statement

SOLAC: Coffee and Pastries is more than just a coffee shop; it is a

business built on strong values, clear goals, and a passion for

serving the community. The mission of SOLAC is to offer high-quality

coffee and freshly baked pastries at affordable prices, creating a

space where customers can relax, work, and connect. Beyond

making a profit, SOLAC is committed to providing an experience

that adds joy to the everyday lives of its customers. By offering

delicious drinks and pastries in a welcoming environment, SOLAC

aims to be the go-to place for people looking for comfort, quality,

and affordability. The business also strives to teach its customers

the value of good food made with care, and to deliver exceptional

service that keeps them coming back.

Core Values

C - Commitment to Quality

A - Affordability and Accessibility

R - Respect for Customers

E - Excellence in Service

S - Sustainability and Responsibility

T - Teamwork and Collaboration

Production Plan

Production Plan for SOLAC: Coffee and Pastries

SOLAC: Coffee and Pastries is a small business focused on providing

high-quality coffee and freshly baked pastries. To produce the

products, the business will need basic equipment such as coffee

machines, ovens, refrigerators, and other essential tools for baking

and brewing. The production of coffee will take place inside the

shop, where the equipment will be used to prepare a variety of

drinks like matcha, mocha, and iced coffee. For the pastries, the

baking process will occur in the shop’s kitchen using the oven and

other necessary tools for preparing items like croissants, Nutella-

filled pastries, and other baked goods.

The cost of equipment is kept low by using affordable and reliable

tools that meet the needs of the business. The coffee machines,

ovens, and refrigerators will be purchased with an estimated budget

of around PHP 10,000. The cost of ingredients, including coffee

beans, milk, flour, butter, and other essential items, is estimated to

be around PHP 5,000 for initial production.

The production process will be efficient, with daily preparation of

both coffee and pastries to ensure freshness. The team will also

focus on maintaining cleanliness and quality control to ensure the

highest standard of products is served to customers. The equipment

and ingredients needed to run the business are relatively low-cost,

making it a feasible venture for a small-scale operation, with the

goal of gradually expanding as the customer base grows.

Operations Plan

SOLAC: Coffee and Pastries will operate in a cozy shop located at

Sanciangko Street, Cebu City, beside the Palawan Pawnshop and

near the University of the Visayas-Main Campus. The café will serve

freshly brewed coffee and delicious pastries directly to customers

who visit the store. Initially, the business will focus on in-store sales,
providing a comfortable space for customers to relax, study, or

meet friends while enjoying their food and drinks. The products,

including coffee and pastries, will be displayed at the counter for

customers to choose from, and the shop will maintain a clean,

inviting atmosphere.

As the business grows, SOLAC plans to expand by offering delivery

services to customers, allowing them to enjoy their favorite coffee

and pastries at home or work. This service will be available through

popular food delivery platforms and, in the future, possibly through

a direct delivery system operated by the business.

In the meantime, the business owners and staff will focus on

building a strong local customer base through word-of-mouth, social

media marketing, and engaging with nearby students, professionals,

and residents. They will also visit nearby locations to promote the

café and inform potential customers about the great deals and

quality products available at SOLAC.

 PART 1

COMPANY / INDUSTRY OVERVIEW

Profile/History

SOLAC Cafe: Coffee and Pastries is a newly established food

business in Cebu City that offers and provides freshly brewed coffee

and freshly baked pastries. Founded on October 29, 2024, by Mr.

Michael Angelo Araniel, Ms. Charles Nina Isabelle M. Cuizon, Ms.

Ryza A. Libre, Ms. Shiena A. Omblero, and Ms. Kimberly C. Satera,

the cafe is located at Sanciangko Street, Cebu City 6000, beside the

Palawan Pawnshop, near University of the Visayas-Main Campus.

The name “SOLAC” is derived from the initial letters of the founders'

family names, symbolizing their ownership and commitment to the

business. This business is a partnership form of business that

composes of five people who manage the SOLAC Cafe company.

Initially starting as a small coffee and pastry stand, the cafe has

benefited from strong community support, enabling it to expand its

offerings and enhance its marketing initiatives. Customers can place

orders by contacting the cafe directly at company’s contact number

( 09673215582 ) and telephone number ( 765-02-019 ).

SOLAC Cafe operates from 9:00 AM to 10:00 PM on Mondays

through Saturdays, with abbreviated hours on Sundays from 9:00

AM to 3:00 PM. To further cater to customer needs, the cafe offers a

delivery service via motorbike distribution, providing free delivery as

an incentive for valued customers. Currently, SOLAC Cafe has one

location but actively uses online marketing strategies and social

media platforms to engage with customers beyond Cebu City.

Business Logo

“Sip. Savor. Smile”

Figure 1: Business Logo

The logo of SOLAC Cafe: Coffee and Pastries carries important

meaning in its design. The top part features the phrase "Drink

Coffee, Stress Free," encouraging customers to enjoy a relaxing

experience while at the cafe.

The warm colors represent comfort and happiness. In the

center, a steaming cup of coffee shows our dedication in serving a

high-quality drinks. Next to it, a pastry that highlights our delicious

baked goods. Our tagline, “Sip. Savor. Smile.” is simple and easy to

remember, capturing the spirit of our cafe. The main goal of the

SOLAC Cafe Management is to provide a joyful and satisfying

experience for every customer who visits.

Strategic Business Units

SOLAC
Cafe: Coffee
and Pastries

Finance Human
and Marketing Production Resource
Accounting Management

Marketing Production
Team Team

SBU-1 SBU-2

Market Market
Researcher Agents Cebu
Brewed Cebu’s
Awakening
Baking
Best
Supply
 Figure 2: Strategic Business Units

The strategic business unit of SOLAC Cafe: Coffee and Pastries is

composes of four divisions which are the Finance and Accounting,

Marketing, Production and Human Resource Management. Under

marketing is Marketing Team and under production is Production

Team. The SBU-1 of Marketing Department are Marketing Agents

and Marketing Researchers responsible for the market decisions and

operations while Brewed Awakening, Cebu Baking Supply, Cebu’s

Best, and Dairy Best is responsible for the production of ingredients

and actual products.

Vission:

To be the best place for affordable coffee and pastries in Cebu

City, where people can relax and enjoy great food together.

Mission:

At SOLAC Cafe, our mission is to serve delicious coffee and

freshly baked pastries made from high-quality local ingredients at

the lowest prices possible. We strive to create a friendly and

comfortable space that makes every visit enjoyable. We are

dedicated to supporting local farmers and businesses while always

looking for new ways to meet our customers' needs without

breaking the bank.

SWOT Analysis

Strenghts Weaknesses
 Quality Products  Limited Brand

 Affordable Pricing Recognition

 Food Presentation  Limited Shelf

Opportunities Threats
 Business  Competition

Expansion  Supply Chain

 Online Presence Disruptions

 Delivery Services  Inflation

Goals:

 Increase Brand Awareness

 Achieve Customer Loyalty

 Expand Menu Offerings

 Boost Sales

 Expand Business into multiple branches in Cebu City and Visayas

Region.

Objectives:

 To launch a marketing campaign within the first three months

that reaches at least 1,000 potential customers and increases

brand awareness.

 Shorten the time for for food delivery it should not exceed 1

hour.
 To launch a marketing campaign within the first three months

that reaches at least 1,000 potential customers and increases

brand awareness.

 Achieved the prospected 10 SOLAC Cafe branches in Cebu and

10 branches in the whole Visayas region after 60 months period.

 To review and optimize the ordering and delivery process within

the first six months to ensure that 95% of orders are completed

accurately and delivered on time.

 To introduce eco-friendly packaging and waste reduction

strategies by the end of the first year, with a goal of reducing

overall waste by 20%.

 PART II

MARKET ANALYSIS/ENVIRONMENTAL AUDIT

Market analysis examine the factors affecting the products or

the services being rendered by the business for economic benefits.

It audits the specific factors of a macro-environment to ensure that

the future business operations or activities will still be operating in

the future. Meanwhile, environmental audit and presenting product

life cycle are the major instances for conducting marketing analysis.

Environmental Audit

Table 1: PESTEL Analysis

Political SOLAC Cafe needs to

understand and follow the tax

rules that apply to the

business. This means paying

the correct amount of taxes on

income and keeping accurate

records to avoid fines.

Economical Hiring staff carefully is

 important for running a

successful cafe. SOLAC Cafe

should follow a clear process

when recruiting employees,

making sure each person is

friendly, hardworking, and a

good fit for the team. This is to

be conducted by the Human

Resource Management

personnel.

Socio-cultural SOLAC Cafe aims to connect

with the community by

supporting local values, such

as kindness, respect, and

quality. Sourcing ingredients

responsibly and creating a

welcoming space will help

build a loyal customer base

that feels a connection to the

cafe.

Technological SOLAC Cafe should stay active

on social media, engage with

customers online, and keep

information up to date.

Ecological Implementing “ No Plastic”

 every Wednesday and

Weekends.

Legal Keeping the cafe safe and

clean is essential. SOLAC Cafe

should follow health guidelines

for food handling and make

sure staff are trained to avoid

risks.

Product Life Cycle

SOLAC Cafe:
Coffee and
Pastries

SOLAC Cafe: Coffee and Pastries is in the growth stage, where

its coffee and pastries have gained acceptance in the local market.

To support revenue growth, SOLAC Cafe expands its supply chain

and strengthens its presence in the community through targeted

advertising and promotions. Due to intense competition, SOLAC

Cafe concentrates on what sells best and employs customer

feedback to develop and improve its main offerings.

SOLAC Cafe: Coffee and Pastries establishes a strong brand

that appeals to the local market by consistently improving its menu

and service, establishing itself as a destination for high-quality

coffee and pastries. SOLAC Cafe is able to maintain its

competitiveness in the growing food and beverage business

because to its strategic approach.

PART III

COMPETITIVE ANALYSIS-IDENTIFY

Competitive analysis focuses on examining and identifying

competitors within the industry. This section of the marketing plan

assesses potential competitive threats and identifies both direct and

indirect competitors. It includes a breakdown of market share, an

evaluation of competitive advantages, product positioning, and an

analysis of the industry as a whole. This analysis enables the

company to evaluate its competitors and strategic ways to gain an

edge over their advantages.

Competition – Direct/Indirect

Table 2: Direct Competitors

Sebu Cha Starbucks

 7WX2+PCQ at the back  G/F, Super

gate of University of the Metro, Colon St,
Visayas - Main Campus, Cebu City, 6000
Sanciangko St, Cebu Cebu
City,  Gift Card
6000 Cebu  Best seller is
 Buy 1 – take – 1 style  10 years in food
 Best seller is Iced Tea and beverage
and Milk Tea Industry
 4 years in the food and  Average prices
beverage Industry
 Average prices

Dunkin' Donuts Kup Kafe

 7WX2+3MJ,
 138 Colon St, Cebu Colon St, Cebu
City, 6000 Cebu City, 6000 Cebu
 Sign – up bonus
 Best seller is coffee
Dark roast, decaf
and Seasonal Blends
 5 years in food and
beverage Industry
 The SOLAC Company viewed these Cebu City coffee shops as

direct competitors due to similarities between their offerings and

those of SOLAC Cafe: Coffee and Pastries. Because there are many

coffee shops in Cebu City, which have an impact on SOLAC Cafe,

there is an alternative for customer consumption and availability:

coffee and pastries. The SOLAC Company cannot be guaranteed

client loyalty by these direct competitors.

Table 3: Indirect Competitors

Julie's Bakeshop Red Ribbon

 72 Colon St,  ARCENAS

Cebu City, BUILDING,
6000 Cebu Colon St,
Cebu City

Julie's Bakeshop and Red Ribbon are SOLAC Cafe: Coffee and

Pastries' indirect competitors. They and SOLAC’s Cafe are not

completely in direct rivalry because their products differ from

SOLAC’s Cafe primary offerings, which are coffee and pastries, and

this has very little impact on sales and profit.

Market Share Breakdown

 Starbucks
Sales
 Julie’s Bakeshop
1st Qtr
2nd Qtr
 Red Ribbon
20% 3rd Qtr
30% 4th Qtr
 Dunkin’ Donuts 5% 5th
6th
 SashrimCafe 20%
5% 7th
5%
15%
 Sebu Cha

 Kup Kafe

Figure 5: Market Share Breakdown

In terms of market share, SOLAC Cafe: Coffee and Pastries takes

up 20% of the total. Nevertheless, SOLAC Cafe has a higher

percentage than Sebu Cha (5%), Red Ribbon (5%), and Julie's

Bakeshop (5%). Nonetheless, Dunkin' Donuts (15%), Kup Kafe

(20%), and Starbucks (30%) are strong competitors. The SOLAC

Cafe Company has numerous strategies that surpass these rivals,

including product development, marketing, selling plans, and more,

so there is no need to be worried about their higher percentage

rates.

Competitive Advantage

SOLAC Cafe: Coffee and Pastries main advantage is that it's

serves as a customer-focused business. SOLAC Cafe is strictly

concerned with giving customers the finest experience possible and

making sure they are satisfied. By offering the greatest coffee and

pastries in Cebu City, together with friendly, smiling service, SOLAC

Cafe hopes to spread happiness to all of its valued customers. As a

result, the SOLAC Company may easily capture their attention and

gain their loyalty.

In order to serve customers from North Cebu and some areas of

the South, SOLAC Cafe: Coffee and Pastries continuously improves

its online marketing efforts. By giving them the greatest means of

accessing SOLAC Cafe —coffee and pastries—the SOLAC company

hopes to satisfy these customers. The SOLAC Cafe Company also

ensures that orders are delivered quickly and efficiently via

motorcycle distribution. It can't go above fifteen minutes or more.

The Company maintains its competitive edge by taking advantage

of the requirements and desires of its customers, which benefits

both sides. The lucky ones are valued consumers and the SOLAC

Cafe Company.

Product Positioning

High Taste
Value

Low Price High Price

Low Taste Value

 Four quadrants—High price, Low price, High taste value, and

Low taste value—were used to group the products of SOLAC Cafe:

Coffee and Pastries and its direct competitors. Starbucks and

Dunkin' Donuts belong in the category of High Taste Value-High

Price, Kup Kafe falls under the category of High Price-Low Taste

Value. Red Ribbon, Julie's Bakery, and Sebu Cha belong in the

category of Low Price-Low Taste Value, while SOLAC Cafe belongs in

the category of High Taste Value-Low Price. This analytical measure

was used to categorize the ways in which SOLAC Cafe's items vary

from those of its rivals.

The primary focus of this feature-based positioning is the

product qualities that have the potential to create interest in buyers.

Industry Analysis

27,028 companies in the formal sector of the economy were

involved in accommodation and food service activities, according to

the final results of the SOLAC Cafe Survey of Philippine Business and

Industry (ASPBI). With 6,652 locations, or 24.6 percent of the total,

cafes were the largest industry in the sector. One of the new

companies in the food industry or involved in food service activities

is SOLAC Cafe: Coffee and Pastries. According to the Annual Survey

of Philippine Business and Industry, this industry analysis suggests

that companies in the food and beverage sector have a great deal of

responsibility since, in addition to being a high-grossing sector, it is

also one where customer safety and health are concerned, and

economic changes.

This suggests that SOLAC Cafe: Coffee and Pastries is a member

of Cebu City's food business community. The SOLAC Cafe Company

can quickly become familiar with market trends in the marketplace

in which it operates. The SOLAC Cafe Company can quickly adjust to

the Cebu City environment by being familiar with market

movements and trends.

Since SOLAC Cafe only owns 20% of the total, the company will

carry out qualitative market research every year after December 31

to determine whether the necessary steps to implement the

adjustments have been taken. This is the SOLAC Cafe Company's

commitment to remain informed about current trends and changes

in Cebu City's food business.

SOLAC Cafe: Coffee and Pastries wants to grow its company's

operations throughout the Visayas, including Bohol, Palawan, and

Mactan. It plans to open 15 locations in Cebu City and 10 more in

the Visayas areas. To achieve SOLAC Cafe: Coffee and Pastries'

industry expansion in 1 Year.

Part IV
 Consumer Analysis / Profile

Consumer analysis is a process where information about the

consumer is found out from market data like the needs of the

consumer, the target market and the relevant demographics,

consumer demographics, the final markets and the market research

methods have utilized for consumer analysis. This part of marketing

plan can assess target markets by segmenting potential customers

according to its demographic, psychographic and behaviouristic

variables. It helps the marketers to find target markets easily and it

is facile for the business to introduce products because consumers

were already analyzed.

Market Segmentation

Table 4: Demographic Segmentation

Variables Junior High Senior College

Students High Students

Students

Age 13-15 Yrs. 16-20 Yrs. 18-30 Yrs.

Old Old Old

Gender Male and Male and Male and

Female Female Female

Religion Catholic, Catholic, Catholic,

Muslim etc. Muslim etc. Muslim etc.

 The potential target audiences are identified based on their age,

gender, religion, and income. Understanding these key details is

essential for SALOC Company to effectively assess who should be

prioritized as the main audience for SALOC Cafe: Coffee and

Pastries.

Table 5: Psychographic Variables

Variables JHS SHS College

Students Students Students

Chosen Based on

Life Style products According their budget

Patterns under the to their to purchase

supervision tastes and

of preferences
 guardians

Personalities Demanding Demanding Mature

Earning as

Income Dependent Demanding Working

students

Potential clients are categorized by SOLAC Company according

to psychographic characteristics, such as their consumption

requirements and lifestyle preferences, as well as their personalities

and buying patterns. SOLAC is better able to comprehend the

psychological traits of these clients because to this segmentation.

Table 6: Behaviouristic Segmentation

Variables JHS SHS College

Students Students Students

Loyalty Less Less Loyal for

patronage patronage daily

consumptio

Special Birthdays Birthdays Birthdays Finally,

Occasions and Parties and Parties and Family the

Ceremonies SOLAC

CAFE Company separates prospective target markets based on to

segmentation based on behavior. Loyalty is one factor that

determines how they value our items or they don't; if they don't,

they won't be able to stick around. to a single brand since they like

interacting with other people's recipes. Special comes next.

occasion. This is determined by how they use the merchandise

based on what such events. It is essential since SOLAC CAFE can

quickly determine who is making demands in-who should we cater

for on special occasions, and what kinds of recipes should be given

for significant occasions. such as birthdays and other occasions.

Consumer Demographics

Table 7: Consumer Demographics

 VARIABLES College Students

AGE 18-26 Years old

EDUCATION First year and

Second

year students

GENDER Male/Female

INCOME Earning as working

students

SCHOOL University of the

Visayas-Main

Following an analysis of behavioral, psycho graphic, and

demographic aspects, ALMAN decided that its main target audience

would be college students. At this point, the business focused on

particular age groups, income levels, genders, and education levels

in order to identify important consumer demographics.

Target Audiences
 Given SOLAC’s nearness to the University of the Visayas - Main,

the primary target audience consists of first- and second-year

college students, both male and female, aged 18 to 26. These

students are independent earners with incomes ranging from 1,000

to 1,500 and are recognized as bona fide students of the UV Main

Campus.

Market Research

After identifying its specific target audiences, SALOC Cafe:

Coffee and Pastries will carry out qualitative market research at the

University of the Visayas-Main. This will involve interviewing first-

and second-year students to gather their opinions on SALOC Cafe:

Coffee and Pastries. The aim is to collect information on what

services to offer, which coffee flavor they prefer, the accessibility of

the location, how to ensure their safety, and how to meet their

needs. Once the data is collected, SALOC will analyze the results to

determine necessary actions for the store, allowing the company to

better serve these target customers.

PART V

STRATEGY ANSOFF’S MATRIX

 The Ansoff Matrix is a strategic planning tool that offers a

framework to assist executives, senior managers, and marketers in

developing growth strategies. It encompasses four key areas:

market penetration, market development, product development,

and diversification. This strategy evaluates both existing and new

products to determine potential future economic benefits.

By utilizing this approach, both the company and its customers

can gain advantages, creating a mutually beneficial relationship.

Figure 7: Model of Ansoff’s Matrix

SOLAC Cafe: Coffee and Pastries is focusing initially on Market

Penetration and Product Development where it can create a solid

foundation for growth of the company. Being established in the

coffee and pastries market, prioritizing brand awareness, building

customer loyalty, and expanding product variety within the existing

market can effectively enhance the business presence and

customer engagement by strengthening relationships with your

current customer base, you’ll foster brand loyalty and attract new

customers through word of mouth.Once SOLAC Cafe has established

more and loyal customers base, considering Market Development to

expand into new markets can be a strategic next step to further

boost growth.

Part VI

Market Mix Analysis - 5P's

A crucial component of marketing tactics since the 1940s, the

5Ps are also referred to as the marketing mix. To stand out from the

competition, offer value, and please customers, managers and

business owners employ the 5Ps. The 5Ps stands for people,

placement, price, promotion, and product. The 5Ps of marketing are

essential elements that businesses use to develop effective

marketing. Although, the 5Ps are now less relevant and dubious due

to recent advancements in globalization and technology, they

should nevertheless be enhanced and modified to meet the evolving

demands of a worldwide audience.

Product
Shieles De Hameese Croissant (₱29.00)

The Shieles De Hameese Croissant is a top

seller at Solac Cafe due to the ham and

cheese inside being so much more delicious

and juicy. It costs only ₱45.00, which may

fill you up quickly, and it has a rich

appearance and a delightful taste. It is the

ideal snack for everyone.

Figure 8.1: Shieles De Hameese Croissant

Millè Nutella Croissant (₱34.00)

Our café's initial menu item is the Millè

Nutella Croissant. It is a historical fact. It

only costs fifty pesos. It is only suitable for

one person due to its size. Young adults and

teenagers make up the majority of the

buyers. It is extra sweet and delicious

because it is packed with Nutella.

Figure 8.2: Millè Nutella Croissant

Kiry Matcha Croissant (₱29.00)

This Kiry Matcha Croissant is one of our

teenagers always looking for; not just

because of the affordable price, it is also the

common and trendy flavor. It has almond

toppings that makes the croissant more

attractive.

Figure 8.3: Kiry Matcha Croissant

Titan Regular Croissant (₱49.00)

For four to five individuals, this Titan

Regular Croissant is sufficient. A group of

individuals will undoubtedly like this Titan

Regular Croissant in addition to the fact

that it is quite inexpensive—it only costs

₱30.00. It is similar to the size of an arm.

Figure 8.4: Titan Regular Croissant

 We provide this morning croissant to our

working clients who simply wish to eat

breakfast. They find it incredibly useful,

particularly when they're pressed for time.

The croissant's vegetable content makes it

nutritious. At just ₱25.00, it is also quite

reasonably priced. A 20% discount will be

given to loyal customers.

Breakfast Croissant (₱39.00)

Figure 8.5: Breakfast Croissant

Regular Solacafé (₱39.00)

 We have a variety of flavored coffees

because it would be better to combine your

croissant with coffee. We provide Mocha,

Brown Butter Mapple Cookie, Matcha, and

Americano Coffee.

Figure 8.6: Regular Solacafé

Matcha Flavored Coffee (₱44.00)

Our best-selling coffee of all is this matcha-

flavored variety. Since it is a popular flavor, it is

easier to promote to our younger consumer.

Also, our matcha has a moderate sweetness

level, which could attract their interest.

Figure 8.7: Matcha Flavored Coffee

Our most recent addition to our coffee menu is

Brown Butter Mapple Cookie
Mocha (₱44.00)
Coffee. The majority of millennials adore

our mocha coffee. Depending on what the

The majority of we
ouralso
brown butter maple
customers wanted, supplied a variety

of cookies arelevels.
sold to students of various skill
sweetness
levels. It is stuffed with butter and a lot of

whipped cream on top. Additionally, it is quite

reasonably priced.

Figure 8.8: Brown Butter Mapple Cookie

Cafè De Amreicericano (₱29.00)

We provide this Americano-flavored coffee

to our working clients. Their breakfast

croissants are the greatest. Pure coffee is

also used to make our Americano coffee.

This coffee would boost their energy levels.

Moreover, no sugar is added.

Figure 8.9: Cafè De Amreicericano

Mocha De Kapè (₱39.00)

Figure 8.10: Mocha De Kapè

Place

SOLAC Cafè: Coffee

and Pastries is located at Sanciangko Street, Cebu City. 6000,

beside the Palawan Pawnshop, Near University of the Visayas-Main.

Price

Fixed Cost

Price = ----------------- x100%

Variable Cost

Formula 1: Cost-Based Pricing

We applied the Cost-Based Pricing Strategy when setting the

price for our goods products. With this kind of pricing strategy, the
cost of production, manufacturing, and distribution are taken into

account when determining the price of a good or service. To

determine the net prices of the products, it splits the fixed expenses

into variable costs with a 100% markup and subtracts the owner's

markdown. The SOLAC Company determines fair and reasonable

product prices through cost-based pricing.

Fixed Cost Tabulation:

Fixed Costs Amounts

Water Bill ₱25,000.00

Electricity Bill ₱30,000.00

Telephone Bill ₱8,000.00

Total: ₱63,000.00

The monthly expenses of SOLAC Cafè: Coffee and Pastries fixed

costs

include utilities and other fees like phone bills.

Variable Costs Amounts

Croissant Ingredients ₱20,000.00

Croissant Toppings ₱10,000.00

Vegetables ₱5,000.00

Bean Coffee & Milk ₱15,000.00

Flavored Powders ₱1,000.00

Coffee Toppings ₱1,000.00

 Direct Labours ₱20,500.00

(Maintenance)

Total: ₱72,500.00

SOLAC Cafè': Coffee and Pastries variable costs include direct labor

(maintenance expenses) and the ingredients used to make coffee

and croissants.

Products Process Net Price

(Computation)

Shieles De Hameese 63,000/72,000 x 100% ₱29.00

Croissant -30

Millè Nutella Croissant 63,000/72,000 x 100% ₱34.00

-35

Kiry Matcha Croissant 63,000/72,000 x 100% ₱29.00

- 30

Titan Regular 63,000/72,000 x 100% ₱49.00

Croissant - 50

Breakfast Croissant 63,000/72,000 x 100% ₱39.00

- 40

Regular Solacafè 63,000/72,000 x 100% ₱39.00

- 40
Matcha Flavored 63,000/72,000 x 100% ₱44.00

Coffee - 45

Brown Butter Mapple 63,000/72,000 x 100% ₱44.00

Cookie - 45

Cafè De Americano 63,000/72,000 x 100% ₱29.00

- 30

Mocha De Kapè 63,000/72,000 x 100% ₱39.00

- 40

Promotion

Figure 9: Soft-scale launch

The SOLAC Cafe: Coffee and Pastries promotes a promo to use

an effective way to gain more customers. It is a strategy in order to

get to know by the other consumer.

 We can also be reached by customers via our website,

https://www.SolacCafè.com. Besides, customers can place online

meal orders through applications like Foodpanda and Grab.

Customers are reassured by SOLAC Cafè that their product

placements are convenient, accessible, and satisfying. Customers

can still buy our items even if there is currently only one SOLAC

Café location, which is primarily located on Sanciangko Street in

Colon, Cebu City.

The information, menu, and other updates about our café are

posted on our Facebook page, which serves as our social media

entry point. This allows our clients to easily obtain the information

they seek.

People/ Customer Service

 The staff at the SOLAC Cafè is kind and considerate. They

would always welcome everyone with their upbeat energy and make

their cherished clients happy. The staff is incredibly courteous and

never fails to amuse every single customer.

Finally, they are extremely accountable for their actions. The

SOLAC Cafè aims to satisfy its customers, and it can do so.

Employees at SOLAC Cafè receive monthly training, which has

resulted in their excellent training. Meeting customer standards and

ensuring that personnel are valued by their esteemed clients are

the objectives.
 PART VII

CONCLUSION

From the beginning, which is the company overview, to the 5PS

of marketing mix evaluation, it demonstrates how the SOLAC Cafe

may be a viable food business in the Cebu City area and a fierce

competitor in the local and international food industry. The SOLAC

Company develops customer value in order to capture customer

value, which is the primary advantage of being customer driven. As

a result, the goals, objectives, vision, and mission are all achievable.

With this, the SOLAC Cafe's marketing strategy has demonstrated

that there is a 100% chance that the restaurant's food business will

succeed in Cebu City.

In part to the company's strong mentality and prediction

initiatives, the SOLAC Company in Cebu City is expected to grow in

the food industry. The company's goal of expanding its business in

Cebu and throughout the Visayas appears to be achievable due to

their diligent efforts and consistent use of marketing advantages

and strategies. Furthermore, the excellent Qualitative Marketing

Research carried out within the University of the Visayas-Main

makes it easy for the SOLAC Company to target a larger audience.

 The SOLAC Company's ten-year viability is actually achievable

due to their unwavering commitment to providing their esteemed

clients with the best possible service. Implementing training that will

undoubtedly deliver high-quality service and motivate clients to be

delighted was one of its positive aspects.