MBA – Dual Specialization (II - Semester)

(Executive)
Subject Code Name of Subject Nature Credit
MBA 211 Marketing Management DCC 3
MBA 212 Production & Operations Management DCC 4
MBA 213 Financial Management DCC 4
MBA 214 Research Methodology DCC 4
Management Information
MBA 215 AECC 3
System & Decision Support System
MBA 216 Human Resource Management DCC 3
AECC 3
MBA -217-B Organizational Change and Development
MBA 218 Business Practice-II SEM 2
MBA 219-A MOOCs Elective-II GEC 2
Total Credits 28
 Marketing Management
Course Code: MBA-211 Program: MBA (Dual)
Semester: II Year: I
L 3 T 0 P 0 C 3 April 2023
Objectives:
(1).To understand the concepts of marketing management
(2).To learn about marketing process for different types of products and services
(3).To understand the tools used by marketing managers in decision situations
(4).To understand the marketing environment

Section – A

Unit I
Marketing: Concepts and orientations, Marketing Functions, Marketing in modern context,
Marketing Planning & Marketing Process, Marketing Mix, Marketing Environment, Introduction
of Social Media Marketing.

Unit II
Marketing Information System: Concept and Components. Consumer Behavior: Buying Models,
buying process, Factors influencing consumer buying behavior. Marketing Research: Concept,
Process, Scope and Significance.

Unit III

Market Segmentation, Targeting & Positioning, Product Decisions: Product Mix,

Differentiation &Positioning, New product development, Consumer adoption process, Product
Life Cycle and strategies, Pricing Decisions: Objectives, Factors affecting pricing decisions,
Pricing Methods.

Unit IV
Channel Decisions: Nature and types of Marketing Channels, Channel Design and Channel
Management Decisions, Retailing, Promotion Decisions: Communication process, Promotion Mix,
Advertising, Sales Promotion, Public Relations, Personnel selling.

Section – B
Case study: Sufficient number of case should be discussed.
Outcomes:

1. Students will demonstrate strong conceptual knowledge in the functional area of marketing
management.
2. Students will demonstrate effective understanding of relevant functional areas of marketing
management and its application.
3. Students will demonstrate analytical skills in identification and resolution of problems
pertaining to marketing management.

Recommended Books:

1. Marketing Management by Kotler & Keller, Himalaya Pub. House

2. Marketing Management by Ramaswami & Namakumari
3. Marketing Management (Text & Cases) by Tapan K Panda, Excel Book
4. Marketing Management by Saxena, Tata McGraw Hill
 Production & Operations Management
Course Code: MBA-212 Program: MBA (Dual)
Semester: II Year: I
L 3 T 1 P 0 C 4 April 2023
Objectives:
(1). To provide exposure to management students about the key principles, strategies,
models and approaches used by organisations in the management of their operations.
(2). To create awareness about the role of technology & strategy in operations management.
(3). To provide basic knowledge to management students about the appropriateness and
effectiveness of managing operations within their working environments.

Section – A

Unit – I
Theory: Production & Operations Management-Introduction, Nature and Scope, Duties &
Responsibilities of Production Managers. Operation Strategy and Facility Location: Importance,
factors & steps.
Practical Problems: Transportation and Assignment Problems.

Unit – II
Theory: Process Planning, Types of Manufacturing Systems & Layouts, Layout Planning, Materials
Management -An Overview, Material Handling-Principals - Equipments, Production Planning And
Control -In Mass, Batch & Job Production Systems. Inventory Control Techniques, JIT.

Practical Problems: Line Balancing-Problems, Economic Batch Quantity, Inventory Control: EOQ
Models-Price Break, Batch, Shortage

Unit – III
Theory: An Overview of Capacity Planning, Aggregate Planning, Work Study, Method Study, Work
Measurement, Work Environment-Industrial Safety. Concept of Total Quality (TQ). International
Quality Certifications and Other Standards.
Practical Problems: Statistical Quality Control: For Variables and Attributes.

Unit – IV
Theory: ERP and Business Process Engineering Maintenance Management. Computer Aided
Manufacturing (CAM), Artificial Intelligence & Expert Systems.

Practical Problems: Project Management: PERT & CPM, Simulation.

Section – B

Case study: Sufficient number of cases should be discussed.

Note: In the Examination minimum 50% weightage for Numerical or application oriented problems.

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Outcomes:

1. Solve business problems by designing maintenance schedules in manufacturing units, identifying

material handling equipments and implementing industrial safety rules.
2. Apply the legal, ethical, social, and economic environments of business in the domestic and global
production units.
3. Apply knowledge of fundamental concepts of operations management in manufacturing and service
sector and plan and implement production and service related decisions.
4. Apply knowledge of approaches to operational performance improvement.
5. Plan production schedules and resources (material and machine) required for production.
6. Apply the concepts of purchase, stores and inventory management and analyze and evaluate
material requirement decisions.

Recommended Books:
1. Production & Operations Management by Chunawala & Patel, Himalaya Pub. House
2. Production & Operations Management by K Aswathappa, Himalaya Pub. House
3. Production & Operations Management by S N Chary, Tata McGraw Hill
4. Modern Production & Operations Management by Buffa&Sarin, Jhon Wiley

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 Financial Management
Course Code: MBA-213 Program: MBA (Dual)
Semester: II Year: I
L 3 T 1 P 0 C 4 April 2023
Objectives:
(1) To provide understanding of the finance function
(2) To Demonstrate understanding of the role and goals of the finance manager in a
company
(3) To Perform analytical reviews of financial results, proposals, and plans through
techniques of Financial Management.
(4) To Provide the understanding of funding sources, instruments, and markets
(5) To Demonstrate knowledge of the value of money over time and its uses.

Section A

UNIT-I

Financial Management: Meaning, importance and objectives, Organizational structure, conflicts in

profit v/s (wealth) maximization. Principle, function of chief financial officer. Time value of money:
Compounding, Discounting, and Doubling.

UNIT-II

Risk and Return: Meaning and types, Management Techniques: Standard deviation, Range, COV,
Beta Estimation, CAPM Model.

Working Capital: Working Capital Estimation, (Balance sheet & operating cycle method), Working
Capital Finance

UNIT-III

Cost of Capital: Meaning, Importance and types, weighted average cost of capital.

Capital Budgeting: Meaning and nature of Capital Budgeting, Capital Budgeting process, Discounted
and Traditional Methods.

UNIT-IV

Financing Decisions: Concept of Operating and Financial Leverage, Capital Structure: Introduction,
Net Income Approach, NOI Approach, Traditional Approach, Dividend policy various models.
Corporate Restructuring: Areas of restructuring, Financial Reconstruction, Techniques; Mergers,
Takeovers, Joint Ventures, Demergers and Reverse Merger.

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 Section B

 Case Study: Sufficient number of case should be discussed.

 Note: In the Examination minimum 50% weightage for numerical or application-oriented
problems.

Outcomes:

1. Apply the techniques of Financial Management in financial decision-making process in a

corporate entity.
2. Develop an understanding of the overall role and importance of the finance function in a
company.
3. Demonstrate basic finance management knowledge along with its applicability.
4. Apply the time value of money concept in financial decisions
5. Communicate effectively using standard financial management terminology.

Suggested Books:
 Advanced Financial Management: Kohok, M. A., Everest Publishing House
 Cases & Problems on Financial Management: Rao, A. P., Everest Publishing House
 Financial Management: Inamdar, S. M. Everest Publishing House
 Financial Management: Kishore, R. M. Taxman Allied Service
 Financial Management & Policy: Global Perspective: Srivastava, R. M. Himalaya
 Financial Management Using Excel Spreadsheet: Bodhanwala, R. J. Taxman Allied Service
 Financial Management: Conceptual Approach: Kulkarni, P. V/ Satyaprasad, B. G. Himalaya

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 Research Methodology
Course Code: MBA-214 Programme: MBA (Dual)
Semester: I Year: I
L 3 T 1 P 0 C 4 April 2023
Objectives:
(1).Understand the concept / fundamentals of research and their types incorporating the
practical application of various research techniques in management domain.
(2).Understand the importance of different data collection methods, scaling &
measurement techniques and sampling techniques for management and social
science researches.
(3). Understanding and applying the concept of statistical analysis which includes
different statistical techniques followed by final presentation of the report.

Section - A
Unit-I
Research - meaning, scope, significance and Types. Characteristics of good research, Research
Process, Formulation of research Problem, Types of Research Design: Exploratory, Descriptive,
Diagnostic and Experimentation.

Unit-II
Data: Primary and Secondary Data. Data Collection Methods - Observations, Interview, Schedule,
Questionnaire and Panel Research. Qualitative and Motivational Research Techniques. Measurement
& Scaling Techniques, Sampling: Meaning, Types of Sampling - Probability and Non Probability
Sampling Techniques, Errors in Sampling, Concept of measurement – Reliability & Validity tools,
Data Analysis: Editing, Coding, Classification, Tabulation, Analysis, & Interpretation.

Unit-III
Analysis of Variance: Standard Deviation, coefficient of variance – Correlation and Regression
Hypothesis: Meaning, Types, Characteristics, Sources, Formulation of Hypothesis, Errors in
Hypothesis Testing. Parametric and Nonparametric test: T-test, Z-test, Chi-square, F-test, U-Test,
Rank-Sum Test, Run test, K-W test.

Unit-IV
Report Writing: Writing Research Report, Presentation, Bibliography and References. Introduction
to Use of Computers Software like SPSS/ Systat for T-test, Z-test, Chi-square and ANOVA.

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 Section – B
Case study: Sufficient number of cases should be discussed.
Note: In the Examination minimum 50% weightage for Numerical or application oriented
problems.
Outcomes:
1. Course will lead into better understanding for the concept / fundamentals of research, practical
applications of various research techniques, data collection methods, statistical analyses
applications and presentation the reports.
2. Better managerial acumen would be developed through practical research problems of
different management domains which will foster professional competence.
3. Capacity of synthesizing the different research techniques would be attained which will lead
into better understating for multidimensional and interdisciplinary organizational dimensions.
Recommended Books:
1. Research Methodology (Methods & Techniques) by C R Kothari, New Age Publication
2. Research Methods in Management by Himanshu Saxena, RBD Publication
3. Research Methods for Business (A Skill Building Approach)
4. Research Methodology by Ranjeet Kumar, Pearson Education
5. Research Methodology, Deepak Chawla, NeenaSondhi, Vikas Publication

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 Management Information System & Decision Support System
Course Code: MBA-215 Program: MBA (Dual)
Semester: I Year: I
L 2 T 1 P 0 C 3 April 2023
Objectives:
(1) These subject’s learning’s create opportunities for students to manage products,
services, and new ways to engage in business. Customer and supplier intimacy:
Improved communication with and service to customers raises revenues, and
improved communication with suppliers lowers costs.
(2) Its main purpose is reporting and is to provide the necessary information to the managers and
supervisors at various levels to help them to discharge their functions of organizing, planning,
control and decision making.
(3) The goal of behind teaching this is to provide a way for administrators to standardize IT
components so that waste and redundancy are made visible and can be eliminated

Section A

Unit-I

Management Information System: Introduction to Data, Types of Data, Information and

Information System, Information concepts, Types of Information, Power of Digital System.
Information System: Introduction to Data Management, Data Communication, Data Security &
Data Manipulation. Introduction to Computer securities, Types of attacks, DOS attacks, virus, worms,
identity theft, Snooping & Sniffing, Protection tools (Anti-Virus) Firewalls, Protection, Brief
Introduction to Cyber Laws.

Unit-II

Types of Information System: Transaction Processing System (TPS), office Automation System
(OAS), Knowledge Management System (KMS), Management Information System (MIS), decision
support systems (DSS), Executive Support System (ESS), Expert System (ES).
Concept of System: types of Systems, close system and open system, system development process,
models of system development (waterfall, iterative, prototype, spiral & agile).

Unit-III

Introduction of Enterprise Resource Planning (ERP): Enterprise Info System, Evolution of EIS,
Enterprise Resource Planning System, ERP - The Enterprise Solution, Advantage & Disadvantage of
ERP, Introduction to E-Business – E-Procurement, E-CRM, Customer Relationship Management
System (CRM), Supply Chain Management System (SCM), E-Commerce, M-Commerce.

Unit-IV

Introduction to Business Analytics: Business Intelligence, BI Tools, Data Mining, Data Mining
Methods, Modelling, Clustering, Decision Tree, Neural Network, Impact of Business Intelligence on
Organization Performance, Information System for Business Effectiveness, Role of CIO, Challenges
of CIO.

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 Section – B

Case study: Sufficient number of cases should be discussed.

Outcomes:

1. Data behavior can be largely tracked through these MIS.

2. It helps understand how to stores crucial student data and keeps track of the day-to-day
progress of all those data.
3. Many type of insights can be eventually used to analyze and monitor the improvements or
retrogression in the data over time.

Recommended Books:

(1) Management Information System (Managing The Digital Firm) by Laudon & Laudon,
Pearson Education
(2) Management Information System by Jaiswal & Mittal, Oxford University Press
(3) Management Information System by D P Goyal, Mc Millan
(4) Management Information System by C S V Murthy, Himalaya Publishing

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 Human Resource Management
Course Code: MBA-216 Program: MBA (Dual)
Semester: I Year: I
L 3 T 0 P 0 C 3 April 2023
Objectives:
1. To make students understand the functions, systems, policies and applications of Human
Resource Management in organizations.
2. To provide an overview of theoretical foundations of key areas associated with HR
development in the organizations,
3. To familiarize the students about the different aspects of managing people in the
organizations from the stage of acquisition to development, appraisal and retention.
4. To imbibe HR skills and their ability to assess the constraints and opportunities
associated with managing employees in different organizations

Section A
Unit-I
HRM: Concept, Definition, Characteristics, Objectives, Functions, Importance.
Human Resource Planning: Concept, Definition, Characteristics, Objectives, Importance.
Job Design: Concept, Objectives, Importance.
Job Analysis: Meaning, Definition, Characteristics, Application of Job Analysis, Concept of Job
Enlargement, Job Enrichment and Job Rotation.

Unit-II

Recruitment: Meaning & Definition of Recruitment, Characteristics, Sources of Recruitment.

Selection: Meaning & Definition, Characteristics, Process.
Placement: Definition, Characteristics, Benefits;
Induction: Definition, Nature, Objective.
Training: Meaning, Definition, Characteristics, Need, Importance, Process, Methods & Techniques.
Development: Definition, Nature, Objectives, Significance.

Unit-III

Performance Appraisal: Concept, Definition, Characteristics, Objectives, Importance, Process.

Job Evaluation: Meaning, Definition, Characteristics, Importance, Process.
Compensation: Concept, Objectives, Importance, Factors affecting compensation policy,
characteristics of sound compensation plan.

Unit-IV
Career Planning: Concept, Characteristics, Objectives, Importance, Process.
Grievance Handling: Concept, Importance, Causes, Methods of Knowing Grievance, Procedure,
Principles of Handling Grievance.

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 Section B

Case study: Sufficient number of case should be discussed.

Outcomes:

1. The course facilitates an insight into the effective management of employees and the
emerging horizons of HRM.
2. To understand the integrated perspectives of HRM and the role of HRM in effective business
administration.
3. To understand the tactics of manpower planning, job analysis, recruitment and forecast the
human resource requirements.
4. To understand job-based compensation scheme and performance management system and
appraisals.

Recommended Books:

1. Human Resource Management by K Aswathappa

2. Human Resource Management by T N Chabra, Dhanpat Rai & Co.
3. Human Resource Management by L M Prasad, Sultan Chand
4. Human Resource Management by V S P rao

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 Organizational Change And Development
Course Code: MBA-217-B Program: MBA (Dual)
Semester: II Year: I
L 3 T 0 P 0 C 3 April 2023
Objectives:
(1) To make the management students understand the fundamentals of Change
Management and the nature of development process in organizations.
(2) To analyze the transition process of Organizational Development.
(3) To analyze the implementation of OD intervention in Organization.
(4) To assess the Change Management process required for Organization.

Section – A

Unit – I

Organizational Change: Importance of change, Imperative of change, Forces of change,

Organizational change, Types of change, Change and its impact, Overcoming resistance to change,
Minimizing resistance to change.

Unit – II

Organizational Culture and Change: Corporate culture, Organizational culture and dealing with
change, Systematic Approach to making change, Effective change management, Systematic
Approach, Skills for leaders to change.

Unit – III

Organizational Development (OD): Defining Organizational Development, Characteristics of

Organizational Development, Assumption of Organizational Development, Action Research: Process,
Phases, Features.

Unit – IV

Organizational Development Interventions: Definition of Organizational Development

Interventions, Selecting an Organizational Development intervention, Classification of
Organizational Development interventions, Organizational Development Interpersonal Interventions,
Organizational Development Team Development Interventions, Organizational Development
Intergroup Development Interventions.

Section B

CASE STUDY: Sufficient number of cases should be discussed in each unit.

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Outcomes:

1. Carry out the Intervention Process in Organization.

2. Design OD process for Organization.
3. Analyze the outcome of Organizational Development and implement corrective actions
wherever required.
4. Understand the theories and practices of managing change and organizational development
process.
5. Understand how to change and develop orgnizations.

Recommended Books:
1. Organizational Change and Development by Kaviata Singh, Excel Book
2. Organizational Developmentby French, Bell & Vohra, Pearson Education
3. Organizational Change by Burke, Sage Publication
4. Organizational Change by Grieves, Oxford University Press

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 Business Practice- II
Course Code: MBA-218 Program: MBA (Dual)
Semester: II Year: I
L 0 T 0 P 4 C 2 April 2023
Objectives:
(1) To understand and demonstrate writing and speaking processes through invention,
organization, drafting, revision, editing, and presentation. Objective
(2) To understand the importance of specifying audience and purpose and to select
appropriate communication choices. Objective
(3) To understand and appropriately apply modes of expression, i.e., descriptive, expositive,
narrative, scientific, and self-expressive, in written, visual, and oral communication.
(4) To participate effectively in groups with emphasis on listening, critical and reflective
thinking, and responding.
(5) To understand and apply basic principles of critical thinking, problem solving, and
technical proficiency in the development of exposition and argument.
(6) To develop the ability to research and write a documented paper and/or to give an oral
presentation.

Case Study: 2 Cases 20 Marks each (10 Marks Oral Presentation + 10 Marks Written) = 40 Marks

Two cases prescribed in the curriculum shall have to be analyzed by each student,
wherein heshall have to give an oral presentation and shall also have to submit the written
analysis.

Seminar on Contemporary Issue: (10 Marks Oral + 10 Marks Written) =20 Marks
One contemporary issues concerning with Indian Corporate sector like, merger & acquisition,
current economic issues, global interface, stock market developments, new HR initiatives,
recent trends in marketing trends etc, to the students. The student will prepare seminar
under guidance of faculty members to be allotted by the Director/Principal of the institute.
The student will submit written report and make an oral presentation before a panel of
internal examiner.

Business Communication of 40 marks: Topics

 Email Writing: Business Emails with reference to Marketing, Finance and Human
Resource Management.

 Presentation Skills: What is a presentation, Delivering Business Presentations, Group

Presentations, Advanced Visual Support for Managers.
(Presentation can be based on success personalities in business, entrepreneur,
contemporary issues, Book Review etc.)

 Group Communication: Meetings, Objective, Venue of meetings, Documentation of

meeting- Agenda of meeting and Minutes of meeting and Notice.

 Interview Techniques: Understanding the job interview process Preparing for an

interview, How to participate in an interview, Discuss FAQs, Dos and Don’ts of interview,
Mock interview, Online mode of Interview.

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Outcomes:

1. Apply business communication strategies and principles to prepare effective communication

for domestic and international business situations.
2. Identify ethical, legal, cultural, and global issues affecting business communication.
3. Utilize analytical and problem solving skills appropriate to business communication.
4. Participate in team activities that lead to the development of collaborative work skills.
5. Select appropriate organizational formats and channels used in developing and presenting
business messages.
6. Compose and revise accurate business documents using computer technology.
7. Communicate via electronic mail, Internet, and other technologies. 8. Deliver an effective oral
business presentation.

Recommended Books:

1. The Quick & Easy Way to Effective Speaking by Dale Carnegie

2. Fundamentals of Human Communication – Beebe, Beebe, Texas State University Dpt of Texas
State University DPT of & Ohlinger.

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 MOOCs Elective-II
Course Code: MBA-219-A Program: MBA (Dual)
Semester: II Year: I
L 2 T 0 P 0 C 2 April 2023

Massive Online Open Courses are available for the wholistic development of the students.
The student has to select the courses of his/her choice from the list of courses approved by
the Dean in consultation with Head of the Departments for the semester. The list will
contain the courses pertaining to the area of management and notified before
commencement of each semester. While selecting the course/Courses the student has to
select the credit equal to or more than prescribed in the syllabus for the MOOCs in that
semester. The student has to provide the information of the MOOCs opted in registration
form for the semester.

Broad Areas for MOOCs are Accountancy, Analytics and Decision Sciences, Banking
and Insurance, Business Administration, Commerce, Computer Applications, Economics
& Social Sciences, Entrepreneurship, Finance, HRM and Organizational Behaviour,
Information Systems, Management Communication, Management Studies, Marketing,
Production and Operations, Public Policy, Strategy and Taxation etc.

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