TEKWRITE: RESEARCH

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RESEARCH

• Research
• Definition of research
• Purpose of research
• Characteristics of research
• Business research
• Steps in business research and report writing
What is Research?

❖It is seeking for the TRUTH

❖It is a PROCESS of identifying FACTS about the event or occurrences


through a systematic process of identifying the PROBLEMS,
COLLECTING and ANALYZING DATA to arrive at a correct and reliable
decision
Purpose of Research
❖ it is used to explain and understand a phenomenon

❖It is used to uncover a specific problem and to accomplish a


specific task based on the findings in the analysis of data
gathered
Goal of Research

• Explore and gain an understanding of human behavior and social


life, and thereby, gain a greater control over them
Other Goals
1. To liberate the researcher in some measure from the domination
of common source and the viewpoint of the superior
2. To discover facts independently
3. To inculcate inductive thinking and scientific method
4. To develop logical habits of thinking and organization
Questions to Ponder!!!

1. How does research make man appreciate the joys of life?


……….

2. How did research shape movements in the arts?


………

3. How does research solve our daily problem?


…….

4. How does research


brighten our
future?
Characteristics of Research
1. Good research is systematic - follows process

2. Good research is logical - based on reasoning and decision making

3. Good research is empirical - valid thru the use of concrete data


and real situations

4. Good research is replicable - makes research verifiable and served


as a sound basis for decision
Business Research
❖ it deals with the problem that involves gathering and submitting
data related to previous sales and other problems in the business
industry

❖It serves as a guide in knowing the stand of the company in the past
and it also helps in arriving at a good solution to the problem
Steps in Business Research and Report
Writing
1. Define the problem
2. Develop the statement of purpose
3. Prepare a work plan
4. Gathering materials, organizing, analyzing and interpreting
data
5. Finalizing business report paper
Kinds of Research
1. Historical Research deals with what happened in the past. It also
provides the present generation with a record of the past.

Example: The Impact of Martin Luther King’s Speech

Activity:
1. Identify the sources of historical researches
Sources of Historical data
1. Municipalities
2. Museums and libraries
3. Churches
4. Community itself
a. The elders
b. Leaders
c. Religious organizations
d. Relics found in the community
e. Old pictures, letters, other manuscripts owned and in possession of
the town folks
Descriptive Research
1. Descriptive research deals with the present situation. It is
concerned with the current practices, problems in the community,
in organizations, attitudes and behavior of the people

Example: The Impact of the Integration of Social Innovation in the


Science, Technology and Society program

Activity:
1. Identify your given research title
Types of Descriptive Research
1. Survey - it covers a large group
2. Case Study - narrow but intensive

❖ A descriptive research could either be quantitative or involving


numbers

“ historical research finding what was while descriptive research


determine what is”
Descriptive Research can be:
• Quantitative - which characterizes population or occurrences with numerical
data and statistical measurements
• Qualitative - which provides an in-depth description of persons and groups
1. narrative research - which gathers stories
2. phenomenological studies - which seek to understand the lived
experience of the group
3. correlational research - attempts to determine if a relationship exists
between two or more variables
3. Causal Comparative Research
- This can be used to investigate possible cause and effect relationships
by observing some existing consequences and searching back through
the data for plausible causal factors

Ex. Comparing the time spent by two classes in doing


FB and other Social media sites with their student achievement scores
in High School English
4. Experimental Research
➢ it inquires into what will be
➢It is used to test a causal relationship between an
independent variable and a dependent variable
Ex. Educational TV Exposure and Student Scores I English
Vocabulary and Writing
Kinds of Experimental Research
1. Quasi- Experimental Research
- to approximate the condition of the true experiment in setting
which does not allow the control and manipulation of all relevant
variables

Ex. Effects of Social Problems of Delinquency, Drug Addiction and


Smoking on the Academic Performance of Students
2. True Experimental Research
- This can be utilized to investigate possible cause and effect
relationships by exposing one or more experimental groups to one or
more treatment conditions and comparing the results to one or more
control groups not receiving the treatment

- Ex. Effects of Organic Matters on the Growth of Okra


5. Action Research
- It is used primarily to solve a problem either in the classroom or in
an office. It can be done by one or a group of researchers.

Ex. An Action Research on the Difficulties of CTE Students of BSEd


Major in English in Writing

LOVE COMES FROM THE GREEK WORD EROS, WHICH IS AN EMOTION


FROM SEXUAL DESIRE

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