Foreasting & Sensitivity Case

2019 2020 2021 2022 2023 2024

Target Market 5,000,000 5,250,000 5,512,500 5,788,125 6,077,531 6,381,408
5% 5% 5% 5% 5%
Penetration 25% 28% 31% 34% 38% 42%
A Class 2% 2% 2% 2% 2% 2% 2%
B Class 8% 8% 8% 8% 8% 8% 8%
C1 Class 30% 15% 18% 21% 24% 28% 30%
C2 Class 30% 0% 0% 0% 0% 0% 2%
D Class 30% 0% 0% 0% 0% 0% 0%

Current Users 1,250,000 1,470,000 1,708,875 1,967,962 2,309,462 2,680,191

A Class 100,000 105,000 110,250 115,763 121,551 127,628
B Class 400,000 420,000 441,000 463,050 486,203 510,513
C1 Class 750,000 945,000 1,157,625 1,389,150 1,701,709 1,914,422
C2 Class 0 0 0 0 0 127,628
D Class 0 0 0 0 0 0

Consumption/day
A Class 5 5 5 5 5 5
B Class 3 3 3 3 3 3
C1 Class 0.71 0.71 0.71 0.71 0.71 0.71
C2 Class 0.43 0.43 0.43 0.43 0.43 0.43
D Class 0.14 0.14 0.14 0.14 0.14 0.14
365 365 365 365 365 365
Consumption/year
A Class 1,825 1,825 1,825 1,825 1,825 1,825
B Class 1,095 1,095 1,095 1,095 1,095 1,095
C1 Class 261 261 261 261 261 261
C2 Class 156 156 156 156 156 156
D Class 52 52 52 52 52 52

Market Size (Pads) 816,035,714 897,900,000 985,910,625 1,080,477,563 1,197,881,409 1,311,014,654

A Class 182,500,000 191,625,000 201,206,250 211,266,563 221,829,891 232,921,385
B Class 438,000,000 459,900,000 482,895,000 507,039,750 532,391,738 559,011,324
C1 Class 195,535,714 246,375,000 301,809,375 362,171,250 443,659,781 499,117,254
C2 Class 0 0 0 0 0 19,964,690
D Class 0 0 0 0 0 0

Market Share 60% 58.0% 56.0% 54.0% 52.0% 50.0% ###

Volume (Pads) 489,621,429 520,782,000 552,109,950 583,457,884 622,898,333 655,507,327

Price 2.00 2.10 2.21 2.32 2.43 2.55

5% 5% 5% 5% 5%
Revenues 979,242,857 1,093,642,200 1,217,402,440 1,350,850,865 1,514,273,633 1,673,223,831

Var Cost/Pad 1.00 1.05 1.10 1.16 1.22 1.28

5% 5% 5% 5% 5%
Var Cost 489,621,429 546,821,100 608,701,220 675,425,433 757,136,817 836,611,915

Gross Profit 489,621,429 546,821,100 608,701,220 675,425,433 757,136,817 836,611,915

Fixed Costs 200,000,000 206,000,000 212,300,000 218,915,000 225,860,750 233,153,788

80,000,000 80,000,000 80,000,000 80,000,000 80,000,000 80,000,000
120,000,000 126,000,000 132,300,000 138,915,000 145,860,750 153,153,788
5% 5% 5% 5% 5%
Extra MKTG Budget 0 0 0 0 0 0
Extra Profit Extra Budget ROI Priority
Net Profit 289,621,429 340,821,100 396,401,220 456,510,433 531,276,067 603,458,128 ###
Net Profit % 30% 31% 33% 34% 35% 36%

New Brand 289,621,429 322,606,038 382,705,717 448,399,220 530,396,714 611,105,664 ### -33,253,595
30% 29% 31% 32% 34% 35% -1.4%
-18,215,063 -13,695,503 -8,111,213 -879,353 7,647,536
-5% -3% -2% 0% 1%
 Foreasting & Sensitivity Case

2019 2020 2021 2022 2023 2024

Target Market 5,000,000 5,250,000 5,512,500 5,788,125 6,077,531 6,381,408
5% 5% 5% 5% 5%
Penetration 25% 28% 31% 34% 38% 42%
A Class 2% 2% 2% 2% 2% 2%
B Class 8% 8% 8% 8% 8% 8%
C1 Class 15% 18% 21% 24% 28% 30%
C2 Class 0% 0% 0% 0% 0% 2%
D Class 0% 0% 0% 0% 0% 0%

Current Users 1,250,000 1,470,000 1,708,875 1,967,962 2,309,462 2,680,191

A Class 100,000 105,000 110,250 115,763 121,551 127,628
B Class 400,000 420,000 441,000 463,050 486,203 510,513
C Class 750,000 945,000 1,157,625 1,389,150 1,701,709 1,914,422
C2 Class 0 0 0 0 0 127,628
D Class 0 0 0 0 0 0

Consumption/day
A Class 5 5 5 5 5 5
B Class 3 3 3 3 3 3
C Class 0.71 0.71 0.71 0.71 0.71 0.71
C2 Class 0.43 0.43 0.43 0.43 0.43 0.43
D Class 0.14 0.14 0.14 0.14 0.14 0.14
365 365 365 365 365 365
Consumption/year
A Class 1,825 1,825 1,825 1,825 1,825 1,825
B Class 1,095 1,095 1,095 1,095 1,095 1,095
C Class 261 261 261 261 261 261
C2 Class 156 156 156 156 156 156
D Class 52 52 52 52 52 52

Market Size (Pads) 816,035,714 897,900,000 985,910,625 1,080,477,563 1,197,881,409 1,311,014,654

A Class 182,500,000 191,625,000 201,206,250 211,266,563 221,829,891 232,921,385
B Class 438,000,000 459,900,000 482,895,000 507,039,750 532,391,738 559,011,324
C Class 195,535,714 246,375,000 301,809,375 362,171,250 443,659,781 499,117,254
C2 Class 0 0 0 0 0 19,964,690
D Class 0 0 0 0 0 0
58% 56% 54% 52% 50%
Market Share 60% 59.0% 58.0% 57.0% 56.0% 55.0% 1.0%

Volume (Pads) 489,621,429 529,761,000 571,828,163 615,872,211 670,813,589 721,058,059

Price 2.00 2.10 2.21 2.32 2.43 2.55

5% 5% 5% 5% 5%
Revenues 979,242,857 1,112,498,100 1,260,881,098 1,425,898,136 1,630,756,221 1,840,546,214

Var Cost/Pad 1.00 1.05 1.10 1.16 1.22 1.28

5% 5% 5% 5% 5%
Var Cost 489,621,429 556,249,050 630,440,549 712,949,068 815,378,110 920,273,107

Gross Profit 489,621,429 556,249,050 630,440,549 712,949,068 815,378,110 920,273,107

Fixed Costs 200,000,000 206,000,000 212,300,000 218,915,000 225,860,750 233,153,788

80,000,000 80,000,000 80,000,000 80,000,000 80,000,000 80,000,000
120,000,000 126,000,000 132,300,000 138,915,000 145,860,750 153,153,788
5% 5% 5% 5% 5%
Extra MKTG Budget 0 25,000,000 15,000,000 15,000,000 15,000,000 15,000,000 85,000,000

Net Profit 289,621,429 325,249,050 403,140,549 479,034,068 574,517,360 672,119,319 ###

Net Profit % 30% 29% 32% 34% 35% 37%
 Foreasting & Sensitivity Case

2019 2020 2021 2022 2023 2024

Target Market 5,000,000 5,250,000 5,512,500 5,788,125 6,077,531 6,381,408
5% 5% 5% 5% 5%
Penetration 25% 28% 31% 34% 38% 42%
A Class 2% 2% 2% 2% 2% 2%
B Class 8% 8% 8% 8% 8% 8%
C1 Class 15% 18% 21% 24% 28% 30%
C2 Class 0% 0% 0% 0% 0% 2%
D Class 0% 0% 0% 0% 0% 0%

Current Users 1,250,000 1,470,000 1,708,875 1,967,962 2,309,462 2,680,191

A Class 100,000 105,000 110,250 115,763 121,551 127,628
B Class 400,000 420,000 441,000 463,050 486,203 510,513
C Class 750,000 945,000 1,157,625 1,389,150 1,701,709 1,914,422
C2 Class 0 0 0 0 0 127,628
D Class 0 0 0 0 0 0

Consumption/day
A Class 5 5 5 5 5 5
B Class 3 4 4 4 4 4
C Class 0.71 0.71 0.71 0.71 0.71 0.71
C2 Class 0.43 0.43 0.43 0.43 0.43 0.43
D Class 0.14 0.14 0.14 0.14 0.14 0.14
365 365 365 365 365 365
Consumption/year
A Class 1,825 1,825 1,825 1,825 1,825 1,825
B Class 1,095 1,460 1,460 1,460 1,460 1,460
C Class 261 261 261 261 261 261
C2 Class 156 156 156 156 156 156
D Class 52 52 52 52 52 52

Market Size (Pads) 816,035,714 1,051,200,000 1,146,875,625 1,249,490,813 1,375,345,322 1,497,351,762

A Class 182,500,000 191,625,000 201,206,250 211,266,563 221,829,891 232,921,385
B Class 438,000,000 613,200,000 643,860,000 676,053,000 709,855,650 745,348,433
C Class 195,535,714 246,375,000 301,809,375 362,171,250 443,659,781 499,117,254
C2 Class 0 0 0 0 0 19,964,690
D Class 0 0 0 0 0 0

Market Share 60% 58.0% 56.0% 54.0% 52.0% 50.0% 2.0%

Volume (Pads) 489,621,429 609,696,000 642,250,350 674,725,039 715,179,567 748,675,881

Price 2.00 2.10 2.21 2.32 2.43 2.55

5% 5% 5% 5% 5%
Revenues 979,242,857 1,280,361,600 1,416,162,022 1,562,157,146 1,738,610,468 1,911,042,446

Var Cost/Pad 1.00 1.05 1.10 1.16 1.22 1.28

5% 5% 5% 5% 5%
Var Cost 489,621,429 640,180,800 708,081,011 781,078,573 869,305,234 955,521,223

Gross Profit 489,621,429 640,180,800 708,081,011 781,078,573 869,305,234 955,521,223

Fixed Costs 200,000,000 206,000,000 212,300,000 218,915,000 225,860,750 233,153,788

80,000,000 80,000,000 80,000,000 80,000,000 80,000,000 80,000,000
120,000,000 126,000,000 132,300,000 138,915,000 145,860,750 153,153,788
5% 5% 5% 5% 5%
Extra MKTG Budget 0 30,000,000 20,000,000 20,000,000 20,000,000 20,000,000 110,000,000

Net Profit 289,621,429 404,180,800 475,781,011 542,163,573 623,444,484 702,367,436 ###

Net Profit % 30% 32% 34% 35% 36% 37%
 Foreasting & Sensitivity Case

2019 2020 2021 2022 2023 2024

Target Market 5,000,000 5,250,000 5,512,500 5,788,125 6,077,531 6,381,408
5% 5% 5% 5% 5%
Penetration 25% 28% 31% 34% 38% 42%
A Class 2% 2% 2% 2% 2% 2%
B Class 8% 8% 8% 8% 8% 8%
C1 Class 15% 18% 21% 24% 28% 30%
C2 Class 0% 0% 0% 0% 0% 2%
D Class 0% 0% 0% 0% 0% 0%

Current Users 1,250,000 1,470,000 1,708,875 1,967,962 2,309,462 2,680,191

A Class 100,000 105,000 110,250 115,763 121,551 127,628
B Class 400,000 420,000 441,000 463,050 486,203 510,513
C Class 750,000 945,000 1,157,625 1,389,150 1,701,709 1,914,422
C2 Class 0 0 0 0 0 127,628
D Class 0 0 0 0 0 0

Consumption/day
A Class 5 5 5 5 5 5
B Class 3 3 3 3 3 3
C Class 0.71 1.00 1.00 1.00 1.00 1.00
C2 Class 0.43 0.43 0.43 0.43 0.43 0.43
D Class 0.14 0.14 0.14 0.14 0.14 0.14
365 365 365 365 365 365
Consumption/year
A Class 1,825 1,825 1,825 1,825 1,825 1,825
B Class 1,095 1,095 1,095 1,095 1,095 1,095
C Class 261 365 365 365 365 365
C2 Class 156 156 156 156 156 156
D Class 52 52 52 52 52 52

Market Size (Pads) 816,035,714 996,450,000 1,106,634,375 1,225,346,063 1,375,345,322 1,510,661,555

A Class 182,500,000 191,625,000 201,206,250 211,266,563 221,829,891 232,921,385
B Class 438,000,000 459,900,000 482,895,000 507,039,750 532,391,738 559,011,324
C Class 195,535,714 344,925,000 422,533,125 507,039,750 621,123,694 698,764,155
C2 Class 0 0 0 0 0 19,964,690
D Class 0 0 0 0 0 0

Market Share 60% 58.0% 56.0% 54.0% 52.0% 50.0% 2.0%

Volume (Pads) 489,621,429 577,941,000 619,715,250 661,686,874 715,179,567 755,330,778

Price 2.00 2.10 2.21 2.32 2.43 2.55

5% 5% 5% 5% 5%
Revenues 979,242,857 1,213,676,100 1,366,472,126 1,531,970,534 1,738,610,468 1,928,029,490

Var Cost/Pad 1.00 1.05 1.10 1.16 1.22 1.28

5% 5% 5% 5% 5%
Var Cost 489,621,429 606,838,050 683,236,063 765,985,267 869,305,234 964,014,745

Gross Profit 489,621,429 606,838,050 683,236,063 765,985,267 869,305,234 964,014,745

Fixed Costs 200,000,000 206,000,000 212,300,000 218,915,000 225,860,750 233,153,788

80,000,000 80,000,000 80,000,000 80,000,000 80,000,000 80,000,000
120,000,000 126,000,000 132,300,000 138,915,000 145,860,750 153,153,788
5% 5% 5% 5% 5%
Extra MKTG Budget 0 50,000,000 40,000,000 40,000,000 40,000,000 40,000,000 210,000,000

Net Profit 289,621,429 350,838,050 430,936,063 507,070,267 603,444,484 690,860,958 ###

Net Profit % 30% 29% 32% 33% 35% 36%
 Foreasting & Sensitivity Case

2019 2020 2021 2022 2023 2024

Target Market 5,000,000 5,250,000 5,512,500 5,788,125 6,077,531 6,381,408
5% 5% 5% 5% 5%
Penetration 25% 30% 35% 40% 47% 54%
A Class 2% 2% 2% 2% 2% 2%
B Class 8% 8% 8% 8% 8% 8%
C1 Class 15% 20% 25% 30% 30% 30%
C2 Class 0% 0% 0% 0% 7% 14%
D Class 0% 0% 0% 0% 0% 0%

Current Users 1,250,000 1,575,000 1,929,375 2,315,250 2,856,440 3,445,960

A Class 100,000 105,000 110,250 115,763 121,551 127,628
B Class 400,000 420,000 441,000 463,050 486,203 510,513
C Class 750,000 1,050,000 1,378,125 1,736,438 1,823,259 1,914,422
C2 Class 0 0 0 0 425,427 893,397
D Class 0 0 0 0 0 0

Consumption/day
A Class 5 5 5 5 5 5
B Class 3 3 3 3 3 3
C Class 0.71 0.71 0.71 0.71 0.71 0.71
C2 Class 0.43 0.43 0.43 0.43 0.43 0.43
D Class 0.14 0.14 0.14 0.14 0.14 0.14
365 365 365 365 365 365
Consumption/year
A Class 1,825 1,825 1,825 1,825 1,825 1,825
B Class 1,095 1,095 1,095 1,095 1,095 1,095
C Class 261 261 261 261 261 261
C2 Class 156 156 156 156 156 156
D Class 52 52 52 52 52 52

Market Size (Pads) 816,035,714 925,275,000 1,043,398,125 1,171,020,375 1,296,120,361 1,430,802,795

A Class 182,500,000 191,625,000 201,206,250 211,266,563 221,829,891 232,921,385
B Class 438,000,000 459,900,000 482,895,000 507,039,750 532,391,738 559,011,324
C Class 195,535,714 273,750,000 359,296,875 452,714,063 475,349,766 499,117,254
C2 Class 0 0 0 0 66,548,967 139,752,831
D Class 0 0 0 0 0 0

Market Share 60% 58.0% 56.0% 54.0% 52.0% 50.0% ###

Volume (Pads) 489,621,429 536,659,500 584,302,950 632,351,002 673,982,588 715,401,397

Price 1.90 1.99 2.09 2.20 2.31 2.42

5% 5% 5% 5% 5%
Revenues 930,280,714 1,070,635,702 1,223,968,605 1,390,848,126 1,556,537,091 1,734,801,865

Var Cost/Pad 1.00 1.05 1.10 1.16 1.22 1.28

5% 5% 5% 5% 5%
Var Cost 489,621,429 563,492,475 644,194,002 732,025,329 819,230,048 913,053,613

Gross Profit 440,659,286 507,143,227 579,774,602 658,822,796 737,307,043 821,748,252

Fixed Costs 200,000,000 206,000,000 212,300,000 218,915,000 225,860,750 233,153,788

80,000,000 80,000,000 80,000,000 80,000,000 80,000,000 80,000,000
120,000,000 126,000,000 132,300,000 138,915,000 145,860,750 153,153,788
5% 5% 5% 5% 5%
Extra MKTG Budget 0 0 0 0 0 0 0

Net Profit 240,659,286 301,143,227 367,474,602 439,907,796 511,446,293 588,594,464 ###

Net Profit % 26% 28% 30% 32% 33% 34%
 Foreasting & Sensitivity Case

2019 2020 2021 2022 2023 2024

Target Market 5,000,000 5,250,000 5,512,500 5,788,125 6,077,531 6,381,408
5% 5% 5% 5% 5%
Penetration 25% 32% 39% 46% 55% 64%
A Class 2% 2% 2% 2% 2% 2%
B Class 8% 8% 8% 8% 8% 8%
C1 Class 15% 22% 29% 30% 30% 30%
C2 Class 0% 0% 0% 6% 15% 24%
D Class 0% 0% 0% 0% 0% 0%

Current Users 1,250,000 1,680,000 2,149,875 2,662,538 3,342,642 4,084,101

A Class 100,000 105,000 110,250 115,763 121,551 127,628
B Class 400,000 420,000 441,000 463,050 486,203 510,513
C Class 750,000 1,155,000 1,598,625 1,736,438 1,823,259 1,914,422
C2 Class 0 0 0 347,288 911,630 1,531,538
D Class 0 0 0 0 0 0

Consumption/day
A Class 5 5 5 5 5 5
B Class 3 3 3 3 3 3
C Class 0.71 0.71 0.71 0.71 0.71 0.71
C2 Class 0.43 0.43 0.43 0.43 0.43 0.43
D Class 0.14 0.14 0.14 0.14 0.14 0.14
365 365 365 365 365 365
Consumption/year
A Class 1,825 1,825 1,825 1,825 1,825 1,825
B Class 1,095 1,095 1,095 1,095 1,095 1,095
C Class 261 261 261 261 261 261
C2 Class 156 156 156 156 156 156
D Class 52 52 52 52 52 52

Market Size (Pads) 816,035,714 952,650,000 1,100,885,625 1,225,346,063 1,372,176,323 1,530,626,245

A Class 182,500,000 191,625,000 201,206,250 211,266,563 221,829,891 232,921,385
B Class 438,000,000 459,900,000 482,895,000 507,039,750 532,391,738 559,011,324
C Class 195,535,714 301,125,000 416,784,375 452,714,063 475,349,766 499,117,254
C2 Class 0 0 0 54,325,688 142,604,930 239,576,282
D Class 0 0 0 0 0 0

Market Share 60% 58.0% 56.0% 54.0% 52.0% 50.0% 2.0%

Volume (Pads) 489,621,429 552,537,000 616,495,950 661,686,874 713,531,688 765,313,123

Price 1.80 1.89 1.98 2.08 2.19 2.30

5% 5% 5% 5% 5%
Revenues 881,318,571 1,044,294,930 1,223,436,213 1,378,773,481 1,561,144,008 1,758,159,050

Var Cost/Pad 1.00 1.05 1.10 1.16 1.22 1.28

5% 5% 5% 5% 5%
Var Cost 489,621,429 580,163,850 679,686,785 765,985,267 867,302,227 976,755,028

Gross Profit 391,697,143 464,131,080 543,749,428 612,788,214 693,841,781 781,404,022

Fixed Costs 200,000,000 206,000,000 212,300,000 218,915,000 225,860,750 233,153,788

80,000,000 80,000,000 80,000,000 80,000,000 80,000,000 80,000,000
120,000,000 126,000,000 132,300,000 138,915,000 145,860,750 153,153,788
5% 5% 5% 5% 5%
Extra MKTG Budget 0 0 0 0 0 0 0

Net Profit 191,697,143 258,131,080 331,449,428 393,873,214 467,981,031 548,250,235 ###

Net Profit % 22% 25% 27% 29% 30% 31%
 Foreasting & Sensitivity Case

2019 2020 2021 2022 2023 2024

Target Market 5,000,000 5,250,000 5,512,500 5,788,125 6,077,531 6,381,408
5% 5% 5% 5% 5%
Penetration 25% 34% 43% 52% 63% 74%
A Class 2% 2% 2% 2% 2% 2%
B Class 8% 8% 8% 8% 8% 8%
C1 Class 15% 24% 30% 30% 30% 30%
C2 Class 0% 0% 3% 12% 23% 30%
D Class 0% 0% 0% 0% 0% 4%

Current Users 1,250,000 1,785,000 2,370,375 3,009,825 3,828,845 4,722,242

A Class 100,000 105,000 110,250 115,763 121,551 127,628
B Class 400,000 420,000 441,000 463,050 486,203 510,513
C Class 750,000 1,260,000 1,653,750 1,736,437 1,823,259 1,914,422
C2 Class 0 0 165,375 694,575 1,397,832 1,914,422
D Class 0 0 0 0 0 255,256

Consumption/day
A Class 5 5 5 5 5 5
B Class 3 3 3 3 3 3
C Class 0.71 0.71 0.71 0.71 0.71 0.71
C2 Class 0.43 0.43 0.43 0.43 0.43 0.43
D Class 0.14 0.14 0.14 0.14 0.14 0.14
365 365 365 365 365 365
Consumption/year
A Class 1,825 1,825 1,825 1,825 1,825 1,825
B Class 1,095 1,095 1,095 1,095 1,095 1,095
C Class 261 261 261 261 261 261
C2 Class 156 156 156 156 156 156
D Class 52 52 52 52 52 52

Market Size (Pads) 816,035,714 980,025,000 1,141,126,875 1,279,671,750 1,448,232,286 1,603,830,109

A Class 182,500,000 191,625,000 201,206,250 211,266,563 221,829,891 232,921,385
B Class 438,000,000 459,900,000 482,895,000 507,039,750 532,391,738 559,011,324
C Class 195,535,714 328,500,000 431,156,250 452,714,062 475,349,766 499,117,254
C2 Class 0 0 25,869,375 108,651,375 218,660,892 299,470,352
D Class 0 0 0 0 0 13,309,793

Market Share 60% 58.0% 56.0% 54.0% 52.0% 50.0% 2.0%

Volume (Pads) 489,621,429 568,414,500 639,031,050 691,022,745 753,080,789 801,915,055

Price 1.70 1.79 1.87 1.97 2.07 2.17

5% 5% 5% 5% 5%
Revenues 832,356,429 1,014,619,883 1,197,703,945 1,359,906,849 1,556,136,489 1,739,897,978

Var Cost/Pad 1.00 1.05 1.10 1.16 1.22 1.28

5% 5% 5% 5% 5%
Var Cost 489,621,429 596,835,225 704,531,733 799,945,205 915,374,405 1,023,469,399

Gross Profit 342,735,000 417,784,658 493,172,213 559,961,644 640,762,084 716,428,579

Fixed Costs 200,000,000 206,000,000 212,300,000 218,915,000 225,860,750 233,153,788

80,000,000 80,000,000 80,000,000 80,000,000 80,000,000 80,000,000
120,000,000 126,000,000 132,300,000 138,915,000 145,860,750 153,153,788
5% 5% 5% 5% 5%
Extra MKTG Budget 0 0 0 0 0 0 0

Net Profit 142,735,000 211,784,658 280,872,213 341,046,644 414,901,334 483,274,792 ###

Net Profit % 17% 21% 23% 25% 27% 28%
 Foreasting & Sensitivity Case

2019 2020 2021 2022 2023 2024

Target Market 5,000,000 5,250,000 5,512,500 5,788,125 6,077,531 6,381,408
5% 5% 5% 5% 5%
Penetration 25% 28% 31% 34% 38% 42%
A Class 2% 2% 2% 2% 2% 2%
B Class 8% 8% 8% 8% 8% 8%
C1 Class 15% 18% 21% 24% 28% 30%
C2 Class 0% 0% 0% 0% 0% 2%
D Class 0% 0% 0% 0% 0% 0%

Current Users 1,250,000 1,470,000 1,708,875 1,967,962 2,309,462 2,680,191

A Class 100,000 105,000 110,250 115,763 121,551 127,628
B Class 400,000 420,000 441,000 463,050 486,203 510,513
C Class 750,000 945,000 1,157,625 1,389,150 1,701,709 1,914,422
C2 Class 0 0 0 0 0 127,628
D Class 0 0 0 0 0 0

Consumption/day
A Class 5 5 5 5 5 5
B Class 3 3 3 3 3 3
C Class 0.71 0.71 0.71 0.71 0.71 0.71
C2 Class 0.43 0.43 0.43 0.43 0.43 0.43
D Class 0.14 0.14 0.14 0.14 0.14 0.14
365 365 365 365 365 365
Consumption/year
A Class 1,825 1,825 1,825 1,825 1,825 1,825
B Class 1,095 1,095 1,095 1,095 1,095 1,095
C Class 261 261 261 261 261 261
C2 Class 156 156 156 156 156 156
D Class 52 52 52 52 52 52

Market Size (Pads) 816,035,714 897,900,000 985,910,625 1,080,477,563 1,197,881,409 1,311,014,654

A Class 182,500,000 191,625,000 201,206,250 211,266,563 221,829,891 232,921,385
B Class 438,000,000 459,900,000 482,895,000 507,039,750 532,391,738 559,011,324
C Class 195,535,714 246,375,000 301,809,375 362,171,250 443,659,781 499,117,254
C2 Class 0 0 0 0 0 19,964,690
D Class 0 0 0 0 0 0
58% 56% 54% 52% 50%
Market Share - Pampers 60% 55.5% 53.0% 50.5% 48.0% 45.5% ###
Market Share - New Brand 0% 5.0% 6.0% 7.0% 8.0% 9.0%
Market Share - Total 60% 60.5% 59.0% 57.5% 56.0% 54.5%

Volume (Pads) - Pampers 489,621,429 498,334,500 522,532,631 545,641,169 574,983,076 596,511,667

Volume (Pads) - New Brand 0 44,895,000 59,154,638 75,633,429 95,830,513 117,991,319
Volume (Pads) - Total 489,621,429 543,229,500 581,687,269 621,274,598 670,813,589 714,502,986

Price - Pampers 2.00 2.10 2.21 2.32 2.43 2.55

Price - New Brand 1.50 1.58 1.65 1.74 1.82 1.91
5% 5% 5% 5% 5%
Revenues - Pampers 979,242,857 1,046,502,450 1,152,184,452 1,263,295,717 1,397,791,046 1,522,633,686
Revenues - New Brand 0 70,709,625 97,826,982 131,332,723 174,723,881 225,885,217
Revenues - Total 979,242,857 1,117,212,075 1,250,011,434 1,394,628,440 1,572,514,927 1,748,518,903

Var Cost/Pad- Pampers 1.00 1.05 1.10 1.16 1.22 1.28

Var Cost/Pad- New Brand 0.75 0.79 0.83 0.87 0.91 0.96
5% 5% 5% 5% 5%
Var Cost - Pampers 489,621,429 523,251,225 576,092,226 631,647,858 698,895,523 761,316,843
Var Cost - New Brand 0 35,354,813 48,913,491 65,666,362 87,361,940 112,942,609
Var Cost - Total 489,621,429 558,606,038 625,005,717 697,314,220 786,257,464 874,259,451

Gross Profit - Pampers 489,621,429 523,251,225 576,092,226 631,647,858 698,895,523 761,316,843

Gross Profit - New Brand 0 35,354,813 48,913,491 65,666,362 87,361,940 112,942,609
Gross Profit - Total 489,621,429 558,606,038 625,005,717 697,314,220 786,257,464 874,259,451

Fixed Costs 200,000,000 206,000,000 212,300,000 218,915,000 225,860,750 233,153,788

80,000,000 80,000,000 80,000,000 80,000,000 80,000,000 80,000,000
120,000,000 126,000,000 132,300,000 138,915,000 145,860,750 153,153,788
5% 5% 5% 5% 5%
Extra MKTG Budget 0 30,000,000 30,000,000 30,000,000 30,000,000 30,000,000

Net Profit 289,621,429 322,606,038 382,705,717 448,399,220 530,396,714 611,105,664 ###

Net Profit % 30% 29% 31% 32% 34% 35%